Parimatch Tops Ranking of Newly Licensed UK Bookmakers

In recent years, there has been an influx of bookmakers entering the UK market and as a result, British bettors have never had more options.

These bookies are either new brands looking to make a name for themselves in a crowded space, or companies that are established in other territories and have been granted a licence to operate in the UK.

Before the internet changed the face of betting, punters simply used their local bookie to place their bets. Then, the likes of Betfair and Bet365 rose to prominence while the classic bookmakers had to shift their focus from the high street to the web.

Now, there is a constant influx of new betting sites appearing all over the world, and many of them are keen to offer their services to bettors in the UK, as it is one of the top markets.

Many betting sites start off in other regions and then seek a licence from the UK Gambling Commission. Once granted, these companies are able to open their doors to British users.

We only recommend fully licensed and regulated bookmakers.

Of course, not every bookie manages to achieve success in the UK. Not only are there the GVC and Flutter powerhouses to contend with, but dozens of other betting sites looking to make their mark.

Over the years, we have seen plenty come and go, but below are the newly licensed UK bookmakers that we think can offer value to punters and are well-positioned to be in it for the long haul.

👉 Read about how we rank betting sites on Bookies Bonuses.

Top Newly Licensed UK Bookmakers

1. Parimatch - Great betting offers
2. Mr Play - Many payment methods
3. LiveScore Bet - Terrific mobile app
4. BetStorm - Fresh new 2021 betting site
5. Tebwin - Superb welcome offer
6. BritainBet - Nice rewards programme
7. BetTarget - One of the better casinos
8. STS - Dedicated Esports section

Some people might just be happy with the established bookies that they already bet with, and that's fine. There's a reason that the best betting sites stand the test of time.

But lots of bettors seek out other options, and there is a multitude of reasons for this.

Pros of new bookies

• Offers and promotions ✅

When you register with a newly licensed UK bookmaker, you can claim their sign up offer which could be in the form of free bets or a deposit bonus. Alternatively, you could claim their casino bonus. There are usually options and it is a great way to test out the product and see if it is to your liking. Newly licensed bookies like Parimatch run a range of existing customer promotions too.

• New features ✅

In order to stand out in a crowded marketplace, new betting sites tend to try to be innovative and offer something different. Betiton, for example, have 'fast markets' as part of their excellent live betting offering. Other new bookies have a heavy focus on Esports betting which has been on the up as of late.

• Sleek interface and design ✅

An emphasis is often put on a good-looking product with the best possible user experience. While some old school bookies might be a few years behind when it comes to design, the new kids on the block generally come to the table with a really nice, easy to use, aesthetically pleasing site.

Cons of new bookies

• Lesser reputation ❌

One of the reservations people have about registering with a new betting site is that they aren't as established and therefore considered not as reliable as the top bookies in the UK. While this is a legitimate point, we only list safe and secure betting sites on Bookiesbonuses.com, and also only bookmakers that we deem worth signing up to.

• Limited live streaming ❌

If a large live streaming catalogue is important to you, then many new betting sites perhaps won't satisfy you. It simply isn't a priority for bookies when they first enter the UK market, so you won't get much outside of horse racing.