In recent years, there has been an influx of bookmakers entering the UK market and as a result, British bettors have never had more options.
These bookies are either new brands looking to make a name for themselves in a crowded space, or companies that are established in other territories and have been granted a licence to operate in the UK.
Whether you like new betting sites because they give you a chance to claim more betting offers, or you like the way modern bookies incorporate more niche sports, you are sure to find a suitor in this article.
Best Newly Licensed UK Bookmaker
Bet £5 Get £40 in bonuses
Parimatch has been one of the top bookies in the CIS region for several years, and in October 2020, the brand made its way into the UK. Their betting site is operated by BetVictor, and therefore the highest standards are maintained throughout. With a range of excellent features and a generous welcome offer, Parimatch tops our list of newly licensed UK bookmakers.
New UK bookmakers
Before the internet changed the face of betting, punters simply used their local bookie to place their bets. Then, the likes of Betfair and Bet365 rose to prominence while the classic bookmakers had to shift their focus from the high street to the web.
Now, there is a constant influx of new betting sites appearing all over the world, and many of them are keen to offer their services to bettors in the UK, as it is one of the top markets.
Many betting sites start off in other regions and then seek a licence from the UK Gambling Commission. Once granted, these companies are able to open their doors to British users.
We only recommend fully licensed and regulated bookmakers.
Of course, not every bookie manages to achieve success in the UK. Not only are there the GVC and Flutter powerhouses to contend with, but dozens of other betting sites looking to make their mark.
Over the years, we have seen plenty come and go, but below are the newly licensed UK bookmakers that we think can offer value to punters and are well-positioned to be in it for the long haul.
Top Newly Licensed UK Bookmakers
- Parimatch - Great betting offers
- MansionBet - Acca boost & more promos
- STS - Dedicated Esports section
- Betiton - Live betting 'fast markets'
- Mr Play - Many payment methods
- Virgin Bet - Outstanding live streaming
- Mobile Wins - Bet on Asian lines
- SportNation - Rewards programme
Newly licensed UK bookmakers
Bet £5 Get £40 in bonuses
18+ New Customers. Opt In, bet £5 (odds 2.00+) within 7 days of registration & get 2x £15 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly
Bet £10 Get £10 in Free Bets
New customers only. Min deposit and bet £10 (£20 if E/W bet) from UK debit card only. Min odds Evens (1/5 per leg in multi selection). £10 Free Bet valid for 7 days, stake not returned, no Cash Out, max winnings £5k. T&Cs apply.
Up to £50 Welcome Bonus
18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org
Bet £15 Get £10 Free Bet
New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal are not eligible. T&C's apply. 18+.
Bet £10 get £15 Free Bet
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible.
Bet £10 Get £20 in Free bets
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+
Bet £10 Get £40 in Free Bets
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply
Bet £10 Get £30 in Free Bets
(New mobile customers only)
Must be aged 18+. Only valid on first deposit made via mobile device. Not valid with any other offers on the site. Offer expires after 14 days. Free Bets valid for 7 days. Free Bet stake not returned with winnings. General SportNation terms apply
Why is Parimatch the best?
Having analysed all of the newly licensed UK bookmakers, Parimatch is deemed the best of the bunch for three main reasons:
1) Best sign up offers for sports betting and casino
When you register with Parimatch, you have two choices in terms of the welcome bonus. Sports bettors can opt for the Bet £5 Get £30 in free bets promo, which is not only the best deal among the new UK bookies but arguably the very best across the entire British market. Alternatively, there is a very generous Wager £10 Get £70 Casino offer up for grabs.
2) Quality 'Bet Builder' tool
The Parimatch Bet Builder is exactly the same as that of its operator, BetVictor. For football, you can add all of the usual selections such as the result, total goals, goal method, cards, corners, and more. Fellow newly licensed UK bookmakers MansionBet and SportNation also have excellent football bet builders, but what sets Parimatch apart is their NBA Bet Builder, which includes a wide range of player props.
3) Bet Boosts
Enhanced odds, also known as price boosts, are hugely popular among bettors. Parimatch has plenty of them, and you can find them within most football matches. They offer 'Bet Boosts' on markets such as the correct score, player to be carded, and more alternative markets such as the corners handicap.
The bet boost tab within a football fixture reveals a range of enhanced odds on Parimatch.
Why join a newly licensed UK bookmaker?
Some people might just be happy with the established bookies that they already bet with, and that's fine. There's a reason that the best betting sites stand the test of time.
But lots of bettors seek out other options, and there is a multitude of reasons for this.
Pros of new bookies
- Offers and promotions ✅
When you register with a newly licensed UK bookmaker, you can claim their sign up offer which could be in the form of free bets or a deposit bonus. Alternatively, you could claim their casino bonus. There are usually options and it is a great way to test out the product and see if it is to your liking. Newly licensed bookies like Parimatch run a range of existing customer promotions too.
- New features ✅
In order to stand out in a crowded marketplace, new betting sites tend to try to be innovative and offer something different. Betiton, for example, have 'fast markets' as part of their excellent live betting offering. Other new bookies have a heavy focus on Esports betting which has been on the up as of late.
- Sleek interface and design ✅
An emphasis is often put on a good-looking product with the best possible user experience. While some old school bookies might be a few years behind when it comes to design, the new kids on the block generally come to the table with a really nice, easy to use, aesthetically pleasing site.
SportNation have a great-looking mobile app with a range of unique features.
Cons of new bookies
- Lesser reputation ❌
One of the reservations people have about registering with a new betting site is that they aren't as established and therefore considered not as reliable as the top bookies in the UK. While this is a legitimate point, we only list safe and secure betting sites on Bookiesbonuses.com, and also only bookmakers that we deem worth signing up to.
- Limited live streaming ❌
If a large live streaming catalogue is important to you, then many new betting sites perhaps won't satisfy you. It simply isn't a priority for bookies when they first enter the UK market, so you won't get much outside of horse racing.
Newly licensed UK bookmakers FAQs
🇬🇧 What is a newly licensed UK bookmaker?
A newly licensed UK bookmaker is a betting site that has recently been granted permission to accept bets from UK players. Bookies must go through the Gambling Commission in order to obtain a licence to operate in the UK.
🥇 Which newly licensed UK bookmakers are the best?
🤑 Do newly licensed UK bookmakers offer free bets?
Yes. Many new bookies have excellent welcome offers for UK customers. You can claim them on this page, or find all of the best betting offers here.
🔒 Can I trust a newly licensed betting site?
If a bookmaker is listed on Bookiesbonuses.com, you can be sure that it is completely safe and secure. To help determine which betting site to sign up with, you can check if they are established in other territories across the globe if that is something that matters to you.
✅ How can I check if a betting site is licensed in the UK?
You can find all of the top UK betting sites on our UK bookmakers page. Otherwise, you can scroll to the bottom of any betting site and see if they have their UK Gambling Commission licence details there.