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Top 10 Online Betting Sites in 2019

20 May 2019

Are you searching for the best betting sites in 2019? You have come to the right place. In order to help you make a great choice, we have made a thorough scan of the online betting sphere. This is our ultimate guide for 2019.

Just like anything in this world, there are different strengths and weaknesses within different online betting sites. One site might suit your needs perfectly, but not your friend’s. And vice versa.

We hope that this guide will provide you with a good overview, and help you find a betting site that offer you what you are looking for.

A few remarks.

We have only reviewed online betting sites that meet certain criterias when it comes to basic requirements. Such as:

  • UK Licence
  • Trustworthiness
  • Safe payments

All of the betting sites listed in this guide meet these criteria, but will differ when it comes to other things, such as odds or betting features.

Our favorite site for online betting in 2019

Bet365 in 2019

100% up to £100 in bet credits

In 2019, Bet365 are still unthreatened at the top. When it comes to the selection, in-play betting and special features, no other online bookie comes close. Some might give Bet365 a fight for their money in specific, niched areas, but in the grand scheme of things, Bet365 still offer the best overall product. Although suitable for all kinds of players, from beginner to pro, we would say that the perfect level to get most out of the product is the average punter. The kind that know a bit of betting, but still gamble as a hobby.

To learn more about Bet365, please read our updated review.

Claim up to £100

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


What is a good betting site?

As previously stated, there are no “one size fits all”-kind of thing when it comes to betting sites. There are, however, some things that are universal.

Our ranking is based on the following criterias.

Selection and quality of odds - Which betting sites has got the best payout percentage on their odds?

Betting Features - Cash-out, acca insurances and bet builders.

Standout features - What is special about a specific betting site. What makes is stand out?

There are other things that make one betting site different from another. You might think that customer service is an important factor for example.

However, one can only go so far when it comes to judging customer service.

There have always been, and always will be, players experiencing bad behaviour and unfair treatment from all online betting sites. But at the same time, all betting sites have helped solve players issues as well.

Customer service from a specific online bookie is neither good, nor bad. It is based on a case-to-case basis.

For me personally, as long as I have had a reasonable claim, I have never experienced any issues. Bookmakers that my friends constantly complain about have been nice to me on several occasions.

This has convinced me that customer service from a specific online bookie is neither good, nor bad. But that it is based on a case-to-case basis.

Other factors that can be deemed important are sign up offers. But as a general rule, they exist to give you a chance to try the bookie out. The aim here it that you find a long-term relationship with a bookie that suits you. If you want to check sign up offers anyway, be sure to visit our Betting Offers-page.

Top 10 Betting Sites in 2019

  1. The complete betting site

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. Great overall selection of odds

    Up To £30 In Free Bets - New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply.

  3. Both sportsbook and exchange

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

  4. Very easy-to-understand interface

  5. Outstanding promotions

  6. Known for quick withdrawals

  7. Loads of smaller promotions

  8. Trustworthy with a great reputation

  9. Newcomer but very popular

  10. Great interface and range of odds

    18+ New customers only. Mobile Only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs below www.begambleaware.org

Selection and quality of odds

Almost all online betting sites have got an adequate selection of odds to choose from. However, most betting sites focus on specific markets and sports. A great example of this is Betfair. They do have a great selection of odds when it comes to football, but almost no events or markets for big betting sports like Ice Hockey or esports.

If you are looking for the absolute champions in this category, there are a few.

One is of course Bet365. They do have the broadest range of odds and provide markets for almost all sports you can imagine. Also, they are huge when it comes to in-play betting, where they offer the possibility to bet live on some obscure events around the world.

Recommended Bookies: Best selection of odds

Bet365

Comprehensive selection - both pre-match and live

Bet365 is the biggest betting site in the world, and their wide range of odds is the main reason for it.

What we like: Even though the amount of pre-match odds and markets is fantastic, their in-play betting is what really stands out. They are able to provide odds for a lot of live games all around the world.

What they could do better: Not much, as far as we see it. They are market-leading in almost all categories when it comes to selection of odds.


Another big player within this area is Betway. They offer many markets on loads of different sports. However, they still lack the coveted Asian Handicap markets.

In general, the rest of the British-founded betting sites focus mainly on football, and if that is what you are looking for, they do have a great selection. Also, British betting sites are the best ones when it comes to promotions, such as acca insurances and enhanced odds.

But if you are looking for a more comprehensive set of odds and markets, you could also look to betting sites that have odds provided by Kambi. They include Unibet, LeoVegas and 888Sport, to name a few.

What is quality of odds?

The quality of odds is measured by the payout percentage of the bookmaker. This differs from bookie to bookie, but also depending on the sport, market or even specific game. Which makes it a difficult statistic to measure. Nevertheless, there are a few patterns to it.

Odds collector/comparison service Oddsportal has measured the average payout percentage from bookies all over the world, but stress the fact that it differs from sport to sport.

Some of the bookies that end up in the top are less reputable ones (how else would they compete?), but you can also find big names such as Pinnacle, Betfred and Bet365 among those in the top.

Average payout (according to Oddsportal in May 2019)

  1. 95.74%

  2. 93.55

    18+, UK & NI only. Promo code 'SPORTS60'. 1st sports bet of £10+ in one transaction, settled in 60 days. Odds evens (2.0)+. £30 free bet paid within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Game restrictions apply. Max 30 Free Spins on selected games. 7 day expiry. Full T&Cs apply.

  3. 93.26%

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  4. 93.20%

  5. 93.07%

How do you measure payout percentage?

Payout percentage is measured by looking at the probability that the bookie gives through their odds. An example.

On a win-win market (two-way), a bookmaker has got the odds 1/1 (2.00) for both sides.

Probability: 1/2.00 = 0.50 (50%) for one side and 1/2.00 = 0.50 (50%) for the other. This would equal a 0% margin and a 100% payout percentage.

If the bets are equally divided between the two options, the bookie would break even.

Another example.

Same market. The odds for both sides is 4/5 (1.80). 1/1.80 = 0.55 (55%) for one side and 1/1.80 = 0.55 (55%) for the other. This would give the bookie a 10% margin (110%) and would mean a payout percentage of 90%.

A third example.

Same market. The odds for both sides is 5/4 (2.25). 1/2.25 = 0.44 (44%) for one side and 1/2.25 = 0.44 (44%) for the other. This would give the bookie a 12% negative margin (88%) and would mean a payout percentage of 112%.

This third example would never happen of course, as bookmakers always have a margin on their odds.

Betting features

To many of you, this is a really important factor.

All bookmakers offer all usual win-draw-win, over/under and goalscorer markets. But the real competition starts with the extra features. A few popular ones are; Cash out, acca insurances and “Build your bet”.

The cash out-feature offered by Bet365 is the best one. No doubt. The reason is that they offer it on a lot of markets, while also giving players the option of both a full cash out but also a partial one.

Partial cash out is an almost exclusive British phenomenon.

Almost all bookies offer a cash out feature, but the option of partial cash out is rare. A few that do offer it are Betfair, BetVictor, Coral and William Hill, which makes it an almost exclusive British phenomenon.

The British betting sites also stand out when it comes to acca insurances and other kinds of promotions. You can read more about that in our guide for acca insurances.

When it comes to the “build your bet”, “create your bet” or “bet builder” (bookies, please make up your mind!), there are a lot of them nowadays. In the beginning, only Bet365 offered this great feature, that give players the opportunity to combine several bets on the same game.

But as its popularity grew, so did the number of bookies offering it.

There is a clear difference between most of them though. Some only offer it on football games, and some have got far fewer markets that can be combined.

The two best sites for this feature are Betfair and Bet365, which a slight edge to Betfair.

Betfair Same game multi bet builder

Same game multi from Betfair: From £10, this bet would return £51.10. The same multiple at Bet365 would return £45.

Recommended bookies: Best Bet Builder-feature

Most complete "Build your bet"

Betfair's "Same game multi"

Betfair is, accompanied by Bet365, the best betting site for building a bet on the same game. The two sites are very similar in this area, and offer the following markets (sample):

  • Result (win-draw-win)
  • Double chance
  • Number of goals (over/under)
  • Goalscorer
  • Corners
  • Cards

What we like: Great amount of different markets that can be combined on a lot of games all over the world. Also good odds on the same game multiples compared to many competitors.

What they can do better: Although they offer the service on a lot of games, it is still only available for football and not on all games.


Standout Features

One can rank online bookies all day long, and contemplate different advantages and disadvantages. But as long as it is a trustworthy, safe and reputable bookmaker, the most important factor is their standout features.

If you only want to bet on esports, for example, you would never choose Betfair, no matter how reputable they are, since they have very limited options for that kind of betting. Instead, you would choose Betway, an operator that has made esports betting their standout feature and therefore offer a lot of options.

Standout features

  1. In-play betting

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. eSports betting

    Up To £30 In Free Bets - New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply.

  3. Football betting

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

  4. Customer service

  5. Promotions

  6. Fast withdrawals

  7. Promotions

  8. Range of odds

  9. Promotions & Rewards

  10. Mobile interface

    18+ New customers only. Mobile Only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs below www.begambleaware.org

Conclusion

There is no one betting site that fits all. Bet365 is probably the closest you can get to a complete bookie, but they still lack certain aspects when compared with others. And if those aspects are more important to you, Bet365 might not be the best option.

Building a long-term relationship to an online betting site is the correct approach, rather than jumping around the betting sphere claiming sign up offers. Of course, one or two great bonus offers might be too hard to refuse, but when staying with your preferred bookie, they will often reward you for loyalty, with free bets and other things.

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