Best Football Betting Sites

The best bookmakers, offers and promotions for football betting

Football betting is undoubtedly the most popular sport to bet on worldwide, with an estimated 70% of all bets placed, aimed at the "beautiful game".

Some of the best sites for football betting for Betfair, Betway, Bet365, Sky Bet and BetVictor, with plenty more available.

If you are looking for the best odds, most markets, live streaming of matches or acca insurance, we have all football betting angles covered!

We take a look at the best football betting sites available, the various markets on offer, along with many ongoing promotions for players looking to get the most out of their football bets.

Our ranking lists are based on several factors when created, all with football betting in mind. We also provide a raft of information regarding all aspects of football betting, so if you wish to find out more, use our handy contents list below to navigate to the relevant section. ⬇️

Best Football Betting Sites UK

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

Betfair

  • Huge range of #OddsOnThat football bets
  • Lots of football odds boosts
  • Best odds on the Exchange
  • Smaller selection on lower leagues
  • Exchange can be confusing
Welcome Offer
Bet £5 Get £20 in Free Bets
Claim Go to website

New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

Website: betfair.comFounded: 1999
Owner: Betfair International PlcHeadquarters: London
Betfair Exchange 2022
Betfair Sportsbook 2022
Betfair Casino 2022

Summary

Author: Ben Smith Ben Smith

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

Read full review

Betway

  • Football Super Boosts
  • #betyourway football markets
  • Free Bet Club
  • No Asian handicap
  • Lacking some alternative markets
Welcome Offer
£30 Matched Free Bet If Your First Acca Loses
+ 100 Free Spins
Claim Go to website

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

Website: betway.comFounded: 2006
Owner: Betway LimitedHeadquarters: Malta
Betway home page
Betway live betting
Betway Casino

Summary

Author: Ben Smith Ben Smith

Betway Sign Up Offer

The Betway welcome offer allows users to claim a £30 matched bet, if your first bet loses.

When you register with Betway, you need to make a deposit with a debit card to claim this offer.

How to Get Betway Free Bets

1️⃣ Create a Betway account, deposit and bet a minimum of £5.

2️⃣ Bet must be a 3+ selection football or horse racing acca at odds of 2/1 or higher

3️⃣ If your bet loses, receive a matched free bet, along with 50 free spins for your qualifying bet.

Read full review

Bet365

  • Biggest live streaming selection
  • Best football bet builder
  • Loads of existing customer promotions
  • No Neteller or Skrill
  • Might be overwhelming for beginners
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

Website: bet365.comFounded: 2000
Owner: Hillside (sports) ENCHeadquarters: Stoke

Summary

Author: Ben Smith Ben Smith

Bet365 Bonus

The Bet365 open account offer is one that is befitting of arguably the best betting site in the world.

This new and improved bonus allows you to get £30 in free bets off of just a £10 wager.

That's a 300% bonus, and this Bet365 bonus can be claimed right here.

Why You Should Register With Bet365

⭐ As far as volume of markets is concerned, there is not a more comprehensive sportsbook out there.

💰 The list of existing customer promotions is exemplary - with Early Payout being the pick of the bunch.

↗️ Odds boosts are now featured on the site, which is another recent improvement.

Read full review

Sky Bet

  • Fantastic range of football betting markets
  • Plenty of match promotions and price boosts
  • SKy Bet Club rewards free bets
  • Cannot deposit using e-wallets
Welcome Offer
£30 in Free Bets
When You Place Any Bet
Claim Go to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

Website: skybet.comFounded: 2001
Owner: Flutter Entertainment PlcHeadquarters: Leeds
Sky Bet Home
Sky Bet Live
Sky Bet Casino

Summary

Author: Del Pugh Del Pugh

Sky Bet provides excellent betting coverage across a vast array of sporting events, led by Horse Racing and Football. A superb bet builder and plenty of in-play options, combined with ongoing bonuses such as the Sky Bet Club help to keep players fully engaged.

The site is somewhat let down by slow customer service and a lack of options for e-wallet users, however, live streaming of sports, a very handy mobile app, and a strong, low-cost sign-up offer (Bet 5p - Get £30), all push Sky Bet into being one of the bookmakers of choice for many.

Read full review

BetVictor

  • Unique enhanced odds offering
  • Promotions each week
  • Excellent app for live betting
  • Slow verification
  • Few markets for small competitions
Welcome Offer
Bet £10 Get £40 in Free Bets
Claim Go to website

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

Website: betvictor.comFounded: 1931
Owner: Betvictor LtdHeadquarters: Gibraltar
BetVictor homepage
BetVictor live bet
BetVictor Casino

Summary

Author: Jacob Jacob

With a long history and an up-to-date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation processes out there.

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Rhino Bet

  • Plenty of football specials available
  • Asian handicap market is strong
  • Excellent worldwide football coverage
  • No cash-out on bet builders
  • Limited payment methods
Welcome Offer
Bet £10 Get £10 Free Bet
Claim Go to website

UK?Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘march10', deposit and bet £10 in minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period begins 00:00 01/03/24 and is an ongoing promotion.. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify.

Website: rhino.betFounded: 2021
Owner: Playbook Gaming LtdHeadquarters: London
Rhino bet home
Rhino bet live
Rhino bet casino

Summary

Author: Stan Miller Stan Miller

Ladbrokes

  • Heavily involved in football
  • Enjoyable platform to use
  • Plenty of odds boosts
  • Quite old-fashioned
  • Country restrictions
Welcome Offer
Bet £5 Get £20 in Free Bets
Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: Ladbrokes Coral Group plcHeadquarters: London
Ladbrokes home page
Ladbrokes live betting
Ladbrokes Casino

Summary

Author: Ben Smith Ben Smith

Regarding football betting, Ladbrokes has most of the competition beaten. Both their standard selection and special bets hold a really high standard. Also, they provide great offers, such as acca insurances. The only issue is that their withdrawal process can be quite slow at times.

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Paddy Power

  • Best bookie for promos
  • Outstanding football bet builder
  • 'Power Prices' for most games
  • Very gimmicky
  • Mobile experience could be improved
Welcome Offer
Bet £5 Get £20
In Free Bets
Claim Go to website

18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.

Website: paddypower.comFounded: 1988
Owner: Paddy Power BetfairHeadquarters: Dublin
Paddy Power home page
Paddy Power live bet
Paddy Power Games

Summary

Author: Ben Smith Ben Smith

One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.

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Betfred

  • Staggering welcome bonus
  • Some good existing customer promos
  • Ideal for live betting
  • Not the best variety
  • Needs a glow up
Welcome Offer
Bet £10 Get £50 in Bonuses
Claim Go to website

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Avery Hutchison Avery Hutchison

Founded in the United Kingdom by the Done brothers, Fred and Peter, Betfred has come a long way since its first shop was established in 1967. Viewers of British sports events will have seen Betfred appear as sponsors across horse racing, rugby league, snooker, football and darts, which are some of the main sports that feature on their sportsbook.

Read full review

Kwiff

  • One of the best for Odds Boosts
  • Super Charge guarantee on Premier League matches
  • Excellent mobile app experience
  • Limited payment options available
  • No live streaming
Welcome Offer
Bet £10 Get £30 Surprise Bet
Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

Website: kwiff.comFounded: 2015
Owner: Kwiff LtdHeadquarters: London, UK
Kwiff home
Kwiff live betting
Kwiff casino

Summary

Author: Ben Smith Ben Smith

Kwiff was founded in 2015 and the brand's unique selling point is the 'Supercharge' feature which means that any bet you place can be 'Kwiffed'. This is the equivalent of enhanced odds, but they are given out randomly after you place wagers. Initially, Kwiff was solely mobile-focused, but users can now use the betting site on desktop, too.

Read full review

Frequently asked questions about football betting sites

On this page, you can learn all about the world of betting on football. But for a condensed version, simply read these football betting FAQs.

Which is the best football betting site?

This can depend on your preferences, but the below bookies are among the best for football:

Where can I get the best football betting odds?

A lot depends on the market betting on and how you are betting. For straightforward sportsbook betting, both Bet365 and Paddy Power are excellent options, usually providing the best odds across the many markets available.

For bigger matches, it is usually a good idea to shop around if possible, with those games likely to entice bookies to offer a price boost or enhanced offer. As an example, one bookmaker may offer a boost to a specific scoreline, while another may enhance a First Scorer market on a particular player, giving punters extra options.

Another thing to consider is betting on an exchange, which usually results in better odds overall. Betfair Exchange is the best place to go for exchange betting, although inexperienced players would be advised to take a more cautious approach to doing so.

What makes a good football betting site?

It has become increasingly difficult for football betting sites to stand out from the crowd in recent years, with any new betting innovation quickly copied by others. However, there are a few key pointers that all bookmakers need to provide if they are to be considered a great football betting site.

  • Matches (Provide as many football matches to bet on as possible, no matter where from)
  • Markets (Offer as many markets as possible. More choice makes punters happy)
  • Bet Builder (Now a staple for creating single game accas)
  • In-Play Betting (Let users bet on in-game markets as they play)
  • Live Streaming (Let users watch the game they have bet upon)
  • Promotions (Offer extra promos, such as acca insurance and acca bonus)

You may not get everything mentioned above on the same football betting site, but it is easy to pick out the priorities that matter to you and find a bookie that suits those needs.

Do all bookmakers offer Asian Handicaps?

No, although the vast majority of big brand bookmakers offer Asian handicaps for football betting, not every site does. Here are some of the best football betting sites that do offer these markets.

  • Bet365
  • 888sport
  • Parimatch
  • BetUK
  • BetVictor
  • Rhino Bet

What's the best site for Premier League football betting?

Most bookmakers have strong Premier League (EPL) betting coverage on their sites, but extra praise goes to Sky Bet, betfair, Paddy Power and Betway, who really go the extra mile in terms of markets offered, specials and enhanced odds, along with plenty of "insurance" options for bets too.

If you are looking to bet purely on the Premier League, then look no further than these football betting sites.

What are the most common football bets?

It feels like more and more markets are added to football betting sites each season, but it's good to know that the most popular betting markets are also the most common too.

The most common is the Outright result, also known as 12X or WDW to players, which sees players picking a team to win the match or for the game to end in a draw.

After the outright result betting, the First Scorer and Correct Score markets are most common, with punters looking to predict the player to score the first of a particular game or to predict the exact score of the match after 90 minutes.

Which betting site is the best to cash out football bets?

A very common question, as there are many punters that like to go for big accas. And when it comes to accas, the cash-out feature really shines. The best cash-out features can be found with Bet365 and Betfair, but there are of course more options with great cash-out features.

Can I bet on football on a betting app?

Yes, of course! Most top bookies have a betting app for iPhone and Android, and you can place your football wagers on there, with all features found on desktop sites, available on the apps too.

Best betting sites for football

There are many factors and criteria that define whether a betting site can be classed as ‘the best’ when it comes to football betting.

Along with concerns such as available odds, matches and leagues covered, other football betting needs also have to be taken into consideration too. Does the bookmaker feature ongoing football promotions? Is there live streaming? and so on.

Having trawled through the plethora of available football betting sites available, we have whittled it down to what we feel is our top 10 football betting sites, which when putting all the aforementioned factors together, provide users with the best experience when placing football bets.

Owlie football betting sites

Scroll down for specific features of football betting sites.

After considering lots of excellent bookies, we have narrowed it down to the below list. These betting sites achieve a high standard within all of the relevant criteria and are therefore rated as the best sites for football betting.

Top Betting sites for football

18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply

  1. Bet £5 Get £20 in Free Bets

    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

  2. £30 Matched Free Bet If Your First Acca Loses
    + 100 Free Spins

    New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

  3. Bet £10 Get £30 in Free Bets

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

  4. £30 in Free Bets
    When You Place Any Bet

    NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

  5. Bet £10 Get £40 in Free Bets

    18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly

  6. Bet £10 Get £10 Free Bet

    UK?Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘march10', deposit and bet £10 in minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period begins 00:00 01/03/24 and is an ongoing promotion.. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify.

  7. Bet £5 Get £20 in Free Bets

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  8. Bet £5 Get £20
    In Free Bets

    18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.

  9. Bet £10 Get £50 in Bonuses

    New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

  10. Bet £10 Get £30 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

Football Betting Markets

Markets are the lifeblood of football betting sites, with bookmakers constantly searching for new betting angles to attract football backers. Players can be overwhelmed by the sheer range of football markets available, with popular matches having over 400+ markets to choose from.

Below are some of the most common ways to bet on football, along with some pointers in terms of which bookies do them best.

Full-Time Result

A three-way bet on the winner of the game. You can back either side or bet on a draw. This is, of course, the bare minimum you will find on any football betting site. More often than not, you will find the best match-winner odds on the Betfair Exchange where you bet against other punters.

Draw / No Bet

In this instance, you pick a winner but if it ends as a draw, the bet is voided and you get your stake back. A much safer play but the odds are lower than the standard match-winner market. This is quite a common market, with the likes of Betfred and QuinnBet among many bookmakers that offer this option.

Double Chance

Perhaps a good option if you are betting on an underdog, you can go for a double chance and this means you win if they draw or win. You'll find this option on all top betting sites, including Betway and Ladbrokes.

Goals Over/Under

This can be a two-way or a three-way market. Two-way is more straightforward, as if the line is set at 2.5 for example, you simply either win or lose. If it is three-way, the line will be set as a whole number such as 2, and 'exactly 2 goals' would be the third option along with the over and under.

On top betting sites such as Bet365, you can bet on Asian total goals, which is more complex again.

Both Teams To Score

This is exactly what it sounds like. A two-way market where you can bet on “yes” or “no”.

First Player To Scorer

A straightforward market that sees a user pick one of the twenty-two players on the pitch (or substitutes) to score the first goal of the match. Some sites also offer bonus winnings if your first player to score selection wins and then scores again, with Betfred's Double Delight, Hat-Trick Heaven the best in this instance, offering double and triple odds, if the selection scores again.

Asian Handicap

Something most beginners would usually avoid, but this can be a fun way to bet on football. The oddsmakers essentially give one team a head start, making it as close to a 50-50 contest as possible, and then you pick a side. It can get complicated when quarter goals are involved, so be sure to check our Asian Handicap guide and learn all about it.

A good place to start, though, is to understand that if you back a team with an Asian handicap of 0.0, this is the same as draw no bet. If you back a team with an Asian handicap of +0.5, this is the same as double chance.

Football Betting Sites: Leagues

Del Pugh

Del Pugh

The depth of markets within each football fixture is important, but so is the number of leagues that is covered by the betting site.

Of course, every bookie has odds for the Premier League, Champions League, La Liga, Serie A, Bundesliga, and other major competitions, but what separates the best from the rest is delving into the most obscure tournaments.

Such is the demand for online football betting at all times, you can now expect to see markets available for football in pretty much any country you can think of.

The below betting sites in particular cover a huge array of games worldwide, from youth games in Iran to women's football in Australia.

  1. Paddy Power
  2. Sky Bet
  3. Bet365
  4. Betfair
  5. LeoVegas
  6. BetVictor

Recommended Football Betting Site

Paddy Power

Bet £5 Get £20
In Free Bets

Paddy Power is one of the best all-round betting sites around, and their football offering is a big reason for that. For the top leagues, there are hundreds of markets, including request-a-bet style wagers and a bet builder. You can also find great odds boosts within most top fixtures. When you view their full list of football matches for each day, you will see how deep their impressive selection goes.

Claim £20 offer

18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.


Football Bet Builders

Bet Builders (also known as create-a-bet) have become the fashionable bet for many football betting fans, with what was a relatively niche option, becoming de rigour for the majority of sports betting sites.

This popular feature allows you to put together exactly the bet you want. You can combine a range of selections such as the match result, goalscorers, cards, and corners into one big bet - essentially, a same-game accumulator.

To further enhance this betting option for football backers, bookies are starting to add cash-out options with this bet, while a few are offering the ability to combine separate bet builders into a double, treble or acca to further boost those odds!

William hill football betting bet builder

William Hill offer one of the best bet builders among UK bookies.

Bookmakers such as William Hill also allow users to add player stats to their bet builder selections. This can range from shots at goal, cards, tackles attempted, passes completed and more, further adding depth to potential bets created.

  • Control is Everything

The great thing about creating a bet builder is that there is no right or wrong way of doing things. Whether you pick an easy two-fold bet selection at 11/8, or a ten-fold monster at 80/1, you are in ultimate control.

Our advice is to keep it simple, keep it uncomplicated and ultimately, keep control to give yourself a far better chance of winning, as chasing that moonshot will only let you down!

Recommended Football Bet Builder Site

William HIll Bet Builder

Bet £10 Get £30 in Free Bets

William Hill's bet builder lets you create your perfect bet, with hundreds of markets available. If you don't fancy creating one yourself, why not use one of the hundreds of pre-made #YourOdds combinations available on the biggest matches/ Alongside individual market boosts, Insure a bet and cash-out options, William Hill is the clear leader when it comes to bet builders.

Claim £30 offer

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad


Top 10 Bookies for Bet Builders in 2024

15 January 2024

The Bet Builder is now a staple of UK betting sites, and in 2024 there is a variety of sports available. Each bookmaker offers something different, as we break down in this ... Read more

Football Betting Offers

All the betting sites that we have mentioned above frequently update their sites with offers focused on football, including Sky Bet and their football Acca Freeze promotion, which lets players freeze a scoreline on one of their accumulator selections, no matter what the score is at the end of 90 minutes

It is hard to say which betting site offers the best football offers. It varies, but you can say that Bet365 offer the best promotions for European football.

Classic bookies like Betfred also do a great job in this regard, and you can regularly find free bets on their site, while Betfair continues to innovate, with their 90 Minute Pay-Out promotion, which pays out at 90 minutes and still pays out if your bet loses in added time.

Another site that ramps up these offers is QuinnBet, which has a continuous range of boosts, money-back options and bonuses on football betting. For those looking to avoid the more famous big brands, these offer a very good alternative, with competitive pricing.

Quinnbet promos

QuinnBet offer a wide range of football betting promos on a continual basis for players

A very easy way to keep track of what promotions for football are available is to follow the betting sites on social media. An even easier way is to take a look at our football betting offers page, which details all of the best deals on the market.

The most common football betting offers include, but are not limited to:

  • Free bets
  • Bet 10 Get 30
  • Deposit bonus
  • Acca Insurance
  • Acca bonus
  • Early payout
  • Money back

Recommended Football Offers Site

QuinnBet sign-up

50% Cash Back up to £35
+ 10 Free Spins

With QuinnBet, you can claim an excellent welcome offer which can be used in conjunction with football bets. Additionally, there are lots of existing customer promotions to be claimed, many of them centred around the Premier League and other top competitions.

Claim £35 offer

QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ BeGambleAware. New UK Customers Only. T&Cs apply


Betting Sites With Cash Out

A cash-out feature is vital in order for football betting sites to compete in today’s climate. Therefore, most serious bookies take measures towards that end.

The cash-out offering used to be rigid, but some betting sites now really make an effort to improve their cash-out function. Such improvements include:

  • More markets available

Previously bookmakers would limit the types of bets available under cash-out, but as time has moved forward and bookies have gotten to grips with their margins, they have started to offer cash-out options to more and more bets, with Betfair, Sky Bet and BetVictor some of the best exponents of this.

  • Partial cash out

Cashing out early is great, but sometimes we want our cake and to eat it too, so partial cash-out lets users take a proportion of the current winning bet, whilst letting the bet ride with a smaller amount staked. This lets players either bet elsewhere on another market or withdraw funds, however they see fit. This is available at William Hill, bet365 and other bookmakers.

  • Automatic cash-out

Automatic cash-out lets users decide the point that their bet is cashed in and settled. Players can go to their bets that offer cash-out and specify a particular amount of profit or overall figure to reach, when this is achieved, the bet will be automatically cashed out to the user's account. Among the better football betting sites this is available, include Betfair Exchange and bet365.

  • 100% cash out before the event

Sometimes when placing a bet pre-match, backers can get cold feet and decide against the bet. If this is the case and as long as the price has not changed, users can get their money back fully, with Unibet among bookies that provide this option.

Bet365 cash out football

Bet365 is arguably the best football betting site for cash out.

Most, if not all bookies offer cash out on football markets, but the best ones are those that tick all of the above boxes. 

The ability to cash out and get your whole stake back before the event starts (as long as the odds haven't changed) is a particularly beneficial feature and one that Bet365 offers users.

Bet365 Cash Out

Bet365 Cash Out

Bet £10 Get £30 in Free Bets

It is very easy to cash out your bet on Bet365, regardless of whether or not your chosen event has started. You can even edit your bet, which is essentially cashing out and placing it again with your new selections added. Bet365 excels in all areas of live betting, especially within football.

Claim £30 offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.


Free To Play Football Predictor Games

Football predictor games have been around for years, with the most famous appearing on Soccer Saturday, with their Super 6 competition.

Unsurprisingly, bookmakers have taken note of its popularity and offer their own in-house variation for players, with no outlay required. There are a few variations around, including:

Betway for instance has their 4 To Score game, with players asked to predict the team that will score first in each of the top four divisions in England.

Ladbrokes 5-a-side games ask players to pick a five-man team from a specific fixture. If all five players meet certain criteria in-game, then you win.

And finally, BetVictor's Pick 6 game requires players to answer a question on six matches in the Premier League or Champions League.

Pick 6 betvictor

BetVictor's Pick 6 requires answers on Premier League and Champions League matches to win prizes

Other Top Football Predictor Games

Paddy Power - Beat the Drop, Skill Zone
888sport
- Up for 8, 10K Drive
William Hill
- Scratch of the Day, Free or 4
Coral
- Football Super Series
LiveScore Bet
- LiveScore Bet Squads
Virgin Bet
- Virgin Bet Fives
BoyleSports
- Fantasy 5
Grosvenor Sport
- Grosvenor Goals

Best Football Predictor Betting Site

BetVictor Pick 6

Bet £10 Get £40 in Free Bets

BetVictor provides excellent football betting coverage, with all the top leagues and competitions, along with plenty of lesser matches featured.

It's Pick 6 competition runs several times during the week, when European and Premier League matches are played and is one of the more accessible games around, answering a question about six upcoming matches, plus a tie-breaker, with £1000 up for grabs every time.

Claim £40 offer

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly


Football Betting Odds

  1. Bet365
  2. Betfair

1. Bet365

The world's favourite online sports gambling company lives up to its branding and is arguably the best site for football betting. In several independent tests, bet365 has continually proven to have the best odds on football, while providing the latest and best promotions and enhancements across the footballing world. In being so successful, Bet365 can pass on better prices and odds to players, without compromising elsewhere.

  • Provides or matches the best odds in football.
  • Doesn't skimp on enhancements or promotions

2. Betfair

Betfair belongs to the absolute elite when it comes to football odds. You can often find the industry’s best odds at Betfair. What makes Betfair able to offer such high odds is down to the site’s betting exchange. With the betting exchange, you can bet against other punters rather than the company. This means that Betfair doesn’t need to worry about losing money, instead, they take a small fee from their customer’s winnings.

Betfair is best when it comes to the biggest leagues and here the betting sites match Betfair’s odds. Betfair is not as reliable when it comes to the smaller leagues due to a lower turnover.

  • Play against other players and create your own odds with Betfair’s betting exchange
  • The market’s highest odds with the world’s biggest football leagues

Regardless of which football markets you are betting on, you want the very best odds possible. In fact, this is probably the number one most important thing when it comes to deciding which bookie to bet with.

Of course, it cannot be guaranteed that a certain bookie will have the best price for every available bet, but there are some that tend to have better odds across the board than others.

Some football betting sites are more generous when it comes to, for example, player props, whereas others might offer a higher payout percentage on the match-winner market.

Odds Formats

  • Decimal (3.00)
  • Fractional (2/1)
  • American (+200)

You should be able to choose which odds format you want on each betting site.

A good way to judge the payout rate is by looking at a two-way market that is as close to 50-50 as possible and looking at the odds offered for each option. If the odds on two possible outcomes are 10/11 (1.91) apiece, that is much better than 5/6 (1.83).

You might find that the payout rate, and therefore the odds, are better on the top leagues than more niche leagues because the oddsmakers have more data at their disposal to be able to set accurate lines.

Best Football Betting Odds

Betfair

Bet £5 Get £20 in Free Bets

Betfair belongs to the absolute elite when it comes to football odds. You can often find the industry’s best odds at Betfair. What makes Betfair able to offer such high odds is down to the site’s betting exchange. With the betting exchange, you can bet against other punters rather than the company. This means that Betfair doesn’t need to worry about their own liability - instead, they take a small commission on exchange transactions.

There is also a regular sportsbook on the Betfair site, and the odds there are more than fair too. There are even enhanced odds on a regular basis, allowing you to find extra value.

Claim £20 offer

New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly


Live betting on football

In-play action is a huge part of football betting today, and you can place wagers at any point during a match.

Sometimes, you might like to wait to see how the teams have set up tactically before locking in your wager. Or, if the favourite falls behind early, this represents a chance to back them to win at a much bigger price than they would have been pre-match.

On the best football betting sites for live betting, you'll be able to bet not only on the standard markets such as the result and total goals, but also on things like corners and cards.

Some bookies will even allow you to put together a bet builder in-play, whereas others have in-play boosts or specific football betting offers that are specific to in-play betting.

Del

Del

Website Manager

"In-play football betting has fast become my go-to market, especially if I'm watching a game on TV. The ability to see and react to the dynamics of a game as it unfolds has paid handsomely at times and just adds that extra excitement, that a pre-match punt can't quite do."

Recommended for live betting

LeoVegas

Up to £100 Extra Winnings
With Your Profit Boost!

LeoVegas put a lot of attention towards their mobile product, and this goes hand in hand with their live betting offering. For football, a wide range of leagues are covered on the site, meaning there are many live betting opportunities at all times. There is an 'Instant Betting' feature that allows you to bet on things like the next throw in. An in-play bet builder is also available.

Claim £100 offer

Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!


Live streaming

The top betting sites offer live streaming across a wide range of sports, and this includes the top European football leagues.

You won't be able to watch the Premier League through online bookies, but the likes of Bet365, Betfair, Ladbrokes, and other sites show action from Spain, Germany, Italy, France, and more.

On top of that, lots of niche leagues are widely available to watch. Whether it's in Argentina, Denmark, Japan or Belgium, the chances are, you'll find it on one of the below bookies.

Best Bookies for Live Football Streaming

Recommended bookie for live streaming

Ladbrokes

Bet £5 Get £20 in Free Bets

The Ladbrokes site has excellent live streaming availability and functionality. Games that are available for streaming are marked with a 'Watch' button, with leagues including the German Bundesliga, Spanish La Liga, and Italian Serie A. If you are also into other sports, you can watch plenty through Ladbrokes, especially horse racing.

Claim £20 offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.


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