Bethard began as many other betting sites did. Founded by Swedes based in Malta in 2014 it looked at first like just another sports betting site. However, since its launch the betting site - of which little is known - has enjoyed a meteoric growth rate. It now boasts Zlatan Ibrahimovic as an owner, offices in London & Malta as well as over 100 employees.
Bethard is first and foremost a sports betting site. It is becoming increasingly global and therefore offers most major sports. It has more bets available for football (soccer) and Ice Hockey, but generally, they have an excellent spread across all sports.
Little is known about the management team (apart from Zlatan), but the general perception is that they possess a high-level of business acumen. You can see this in the development of the sports and types of bets they offer as they expand into new markets. They are currently hugely popular in Canada and so faithful to the laws of supply and demand their Ice Hockey section is incredibly diverse and expansive. In the spring of 2018 it gained its UK license, so we are expected big things in the summer of 2018.
Concerning aesthetics, Bethard has a tough brand image, with a yellow fist as it's logo and a website with a dark background and a yellow font.
We like the layout, most of all because it is no no-nonsense. You can easily see what the live events are at any one time and it is easy to navigate between the sports. The live betting is state of the art; it is a well-polished product.
When it comes to the casino and live casino you have everything you'll need. You have Blackjack, slots, jackpots, roulette, new games... you get the point!
Bethard's promotions are not that expansive yet. They have a great welcome offer, but usually, there are only one or two promotions at any one time. We think this will change as they continue to expand into new markets.
Their live chat is excellent and provides everything you need in customer service. They have always responded to us within a couple of minutes and have also been able to solve any issues.
Bethard currently has one app for both sports betting and casino. It works well and looks great.
Bethard welcome offer
Bethard offer all their new customers a welcome offer of up to £50 in bonus.
To claim the Bethard bonus, do the following
- Click on "Claim".
- Create an account with Bethard.
- Make a deposit of at least £20.
- For every £100 you wager, you will get £5 in cash. This can be repeated 5 times.
Terms and conditions
- Only available for new customers.
- Maximum bonus is £50.
- Valid for 7 days.
- Minimum deposit is £20.
According to the Swedish employees at BookiesBonuses, Bethard has been offering some great promotions in Sweden. Their English site does publish some good promotions, but their selection is not the most diverse (yet). However, we expect this to change now they have expanded into the UK market.
If you have heard of Bethard, it will probably be because of Zlatan Ibrahimovic. The charismatic striker is the fourth largest owner in the Maltese based betting company.
The bettings site's beginnings were inconspicuous. Founded in 2014 by Swedes and based in Malta, the site grew and grew, eventually employing over 100 employees. The betting site now boasts offices in the UK as well as Zlatan as an owner and brand ambassador.
The betting site has launched a series of advertisements in Sweden that, according to the Scandis in our office, are best described as 'quirky'. They are now fully licensed to service the UK market so we look forward to seeing their anglo-alternatives.
Bethard Sports Betting
Excellent. Bethard's sports betting site is smooth, easy to navigate, easy to look at and easy to bet with.
They have a huge selection of bets to choose from and a relatively wide range of sports to chose from.
We can highly recommend them for ice hockey and football betting. They originally began in Sweden and are huge in Canada, so these sports are always well represented on their betting site.
Their live-betting is one of the best around, and you usually get some of the best odds. We also recommend you get to know their cashout function as it is also one of the better ones out there.
Bethard is only a few years old, but they already offer a selection of great products for their customers. Perhaps, being a young betting site, they understand the importance of the online experience. Bethard uses the best operators such as Authentic Gaming.
How good their live streaming service currently depends on where you are based. For Scandinavian and Canadian customers you can see a wide range of sporting events, including the German Bundesliga, the Italian Serie B and the Czech Ice Hockey League.
Their live betting page is all you will ever need to when it comes to betting on current sporting events in real time. Across the top of the page you can select your sport and then underneath you will be shown all the current events within that sport that you can bet on. Football and Ice Hockey usually have the most amount of events available for betting on.
Bethard Cash Out
Although we advise you do not use this function too much, it can sometimes be useful in cutting your losses or securing a win.
Bethard is first and foremost a sports betting site, however unlike a lot of other betting sites, their casino section functions as well as their sports betting pages.
Their selection is excellent, as we mentioned in our opening review, whatever type of game you want you will be able to find here. Their live casino is also excellent, with real dealers, operating out of locations in Italy and Romania.
Their website is well optimized for your smartphone - Android or iPhone. As a complement, Bethard uses one app for both sports betting and casino. It works well and looks great.