Existing customer bonus

Learn about and find betting offers and promotions for existing customers, here at Bookiesbonuses.com

Existing customer betting offers

Most, if not all, online betting sites have a welcome offer for new customers to claim, but what separates the best bookmakers from the rest is the quality and range of existing customer bonus offers that are available to eligible players.

While betting sign up offers may seem more lucrative at first, you will get more long term value out of existing customer promotions. Throughout your time with a bookie, you can get free bets, enhanced odds, and so much more.

Frequently asked questions about existing customer bonus offers

On this page, you will learn all about existing customer bonuses, but for a quick overview of the basics, check out these FAQs.

🤔 What is an existing customer betting bonus?

An existing customer bonus is a betting promotion that can be claimed by users that are already registered with the bookmaker that is offering the deal. Many of the betting offers that you see advertised or listed on sites such as Bookies Bonuses are for new players only, so existing customer bonuses are separate from those and hugely popular.

🤑 Are there free bet promotions for existing customers?

Absolutely - free bet promotions are among the most common existing customer bonus offers. Many betting sites have weekly free bet deals, while others pop up with them from time to time.

🔎 Where can I find existing customer bonus offers?

We list all of the best existing customer offers here at Bookies Bonuses, but you can also find more in the 'Promotions' or 'Offers' section of each betting site.

💰 Which betting sites have existing customer bonuses?

A lot of the more established betting sites, such as Paddy Power, Bet365, and Ladbrokes, all have great existing customer bonus offers, but new betting sites such as VBet and Parimatch also have plenty.

✅ Can I claim multiple bonuses on the same betting site?

While some promotions may not be used in conjunction with other offers, generally you can claim various existing customer offers on the same betting sites without having to pick and choose.

💸 Do I need to opt in to existing customer bonus deals?

Sometimes. It completely depends on what the offer is and what the terms and conditions state. If it is a free bet club, for example, you may need to opt in. But if it is best odds guaranteed, you should automatically qualify.

Existing customer bonus offers and promotions

Sign up offers get all the headlines, but bettors don't want to be neglected after they have played through the welcome bonus. That's why many betting sites have a range of existing customer bonus offers on display and they constantly provide value to users.

It's all well and good betting sites acquiring customers, but in order to retain them, they need to give them a reason to come back. And you, the punter, can be the beneficiary of the promotions that are offered.

Welcome offers are a nice short-term fix, but existing customer offers are more important in the long run.

Free bet promotions are common, and can be part of a weekly ongoing offer or can pop up around big events. Either way, you are surely more likely to bet with a site that rewards you with a free bet as opposed to one that doesn't.

Likewise, if your bookie offers acca insurance or an acca bonus, then you have an added incentive to use them for your weekly football accumulators.

Best bookies for existing customer bonuses

Paddy Power

£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!

You won't find many betting sites with more existing customer promotions than Paddy Power. There are various deals for horse racing, football, and sports betting in general as well as their Fantasy section. Their acca insurance equivalent includes Same Game Multi wagers, and there are lots of money back specials across the site.

Claim £25 offer

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.


100% up to £100 in bet credits

The selection of existing customer bonuses on the Bet365 sites is very impressive. On the promotions page, you can sort by sport and find a wide range of deals on what is undoubtedly one of the best sites for betting promotions.

Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


Bet £5 Get £20 in Free bets

Ladbrokes is a great site for betting promotions, particularly when it comes to accumulators. Their acca boost and acca insurance are both excellent, and there are lots more daily odds boosts up for grabs. Ladbrokes have always been heavily involved in horse racing, and they have various existing customer bonuses within this sport as well as greyhounds.

Claim £20 offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

How do existing customer bonuses work?

Existing customer bonuses are self-explanatory as a concept, but they can be offered and credited in many different ways. Betting sites can be creative with how they implement promotions for existing players, but none of them are too complicated.

Most betting sites have a 'promotions' or 'offers' tab in which you can view all of the existing customer bonus offers, but they may also be displayed on the home page or within different sports sections.

You may be notified of existing customer promotions - some of which may even be specific to you - by email, text, push notification, or otherwise.

Gentingbet existing customer bonus

Bookies like GentingBet send offers for existing customers via text.

Types of existing customer bonus

There are far more different types of existing customer betting bonuses than there are variations of welcome offers. Because of this, over one weekend you could claim a handful of completely different promotions across multiple betting sites, thus getting lots of value across the board.

Some promotions allow you to get your money back if certain things happen, whereas others provide opportunities for you to win extra money on your successful bets.

Whether you are a conservative punter or like to shoot for the stars, there is sure to be a suitable existing customer betting promotion for you.

Free bet promotions

Everybody loves free bets, and while they are often used as part of welcome offers, there are lots of free bets for existing customers on several betting sites as well.

Some bookmakers, such as Betway and MansionBet, have a free bet club in which you can get a weekly free bet by placing a certain number of qualifying wagers.

Others may pop up with free bet opportunities around big events, or have seasonal deals in which punters can earn free bets by meeting requirements.

BV Loyalty Club - Bet 5 x £5 & Get a £5 Free Bet on BetVictor

Place five £5 bets by Sunday night and you'll receive a BetVictor free bet. Read more

MansionBet Goodwood Offer - Free Bet if 2nd or 3rd to SP Favourite

Get your stake back as a free bet if your horse is beaten by the SP Fav on selected Goodwood races. Read more

Acca Bonus promotions

Acca bonuses are pretty much always for existing customers, and they give punters the chance to win extra money when placing a successful multiple bet.

Terms can, of course, vary greatly, as some betting sites have acca bonus deals for football only, whereas others open it up to all sports.

Minimum number of selections and minimum odds are some of the key terms to look out for, but if you are someone that likes to place parlays, acca bonuses or acca boosts are great.

STS Offer - Weekly £10 English Football Bonus!

Existing Customer Bonus 13 October 2020

Get a £10 bonus with STS when you place a winning multiple bet on either the Premier League or Championship. Read more

Bet365 Tennis Accumulator Bonus - Up to 70%

Existing Customer Bonus 25 August 2020

Add two or more selections to your Bet365 tennis accumulator and get 5-70% extra added to your winnings if you are successful. Read more

Acca Insurance promotions

Everyone who places accumulators has experienced the agony of one team letting them down, and acca insurance is a great promotion that helps offer some consolation.

Existing customers can claim this offer, and the idea of it is that users get their stake back if one team lets their acca down.

The refund is usually capped, typically at £10 or £20, and depending on the terms, it could be paid either in cash or free bets.

It is often a football-only existing customer bonus, but Paddy Power allow all sports, making their acca insurance arguably the best.

Betway Offer - Esports Acca Insurance

Existing Customer Bonus 2 December 2020

Get your money back as a free bet up to £10 if just one selection lets down your Esports accumulator on Betway. Read more

BetVictor Acca Insurance - Try again if one team costs you!

Does your accumulator keep getting let down by one team? BetVictor's Acca Insurance softens the blow by returning your stake if just one game doesn't go your way. Read more

Money back promotions

Anyone who bets regularly will know that there are many opportunities to get your stake back on certain bets thanks to the various money back offers that existing customers can claim.

Like with many other types of bonus, these can be long-term offers that are available for a whole football season for example, or they could appear around big events.

Money back deals are big within horse racing, with terms such as finishing second, being beaten by the favourite, or falling over a hurdle allowing users to get a refund - usually as free bets.

Bet365 Soccer Substitute Guarantee

If you place a bet on a player through Bet365 and they are taken off before HT, get your stake back as bet credits. Read more

MansionBet Premier League Brace Insurance!

Existing Customer Bonus 17 September 2020

MansionBet's latest Premier League betting offer allows users to get their money back each time a brace is scored. Read more

Enhanced odds promotions

You can find enhanced odds on most UK betting sites these days, especially the classics like Betfair, Coral, and BetVictor.

These offers won't necessarily be found in the promotions section, they will just be displayed on the betting site or within the specific event that you are looking at.

Bookies might have an 'enhanced odds' or 'price boosts' tab in which you can view certain specials, but often they will just be littered all over the place.

In some cases, you can choose which markets you want to boost. Ladbrokes, William Hill, and Unibet have all been known to run these types of promotions - namely within racing - in which the user has full control.

Get 3 horse racing Bet Boosts every day with William Hill!

Existing Customer Bonus 12 September 2020

Tap the Bet Boost button and get bigger odds on three horse racing singles of your choice per day. Read more

Ladbrokes Odds boost - Enhance your odds daily!

Most bookies in the United Kingdom offer existing customers promotions from time to time. The people at Ladbrokes think that is too little and does it daily, with their “odds ... Read more

Early payout promotions

One of the newer types of existing customer betting offers to be introduced is early payout, in which if your team leads by a certain number, you will be paid as winner.

This promotion can be applied to football, basketball, baseball, ice hockey, American football, and other popular sports.

Bet365 leads the way when it comes to early payout, but they are not the only ones to offer this to their users.

How to Use the Bet365 Early Payout Offer

27 August 2020

With Bet365, you can have your bets settled as a winner even if the opponents make a comeback to beat the team you've backed. We break down all of the sports and leagues for which ... Read more

Best odds guaranteed

If you bet on horse or greyhound racing, best odds guaranteed is one of the most important promotions for existing customers.

'BOG' ensures that you get the best price out of the fixed price you take at the time, or the starting price of that particular selection.

For example, if you back a horse at 4/1 in the morning and by the start of the race it is 7/1, you'll be paid at 7/1 if it wins.

Bookies with best odds guaranteed

  1. Bet £10 Get £30
    + £10 Casino Bonus!

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

  2. £30 Matched Free Bet
    If your first football acca loses

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Bet £10 Get £30 in Free Bets
    +30 Free Spins

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  4. Money Back as Cash up to £20

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  5. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  6. £20 First Bet Money Back as Cash if It Loses
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

  7. Bet £5 Get £30

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  8. Bet £10 Get £20 in Free Bets

    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

  9. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

  10. No longer operating - click 'Claim' to see other options