The Winter Olympics is normally dominated by the countries with a large population, a history of winter sports, or both, such as Russia, Germany, Canada and Norway. For the britons, the goal is to improve the 4 medals (1 gold) from Sochi 2014.
Some british hope lies with Lizzy Yarnold and Laura Deas at the skeleton event. Yarnold won Great Britain's only gold at the Sochi Olympics. The odds for a gold medal repeat for Lizzy Yarnold is set at 18/1 with Wililam Hill, while a gold medal for Laura Deas comes at 14/1 with the same bookie.
However, the strongest bets for gold are Elsie Christie at short track and Katie Ormerod at the slopestyle event. Christie is the second favourite to win the 500 m race at 11/4 with Ladbrokes, while Ormerod stands at 10/1 with 10Bet.