The Cheltenham Festival is arranged every year during the third week of March at the Cheltenham Racecourse. The festival runs for four days - Champion Day, Ladies Day, St Patrick’s Thursday and Gold Cup Day. The Cheltenham Festival is along with the Grand National, the biggest competition within National Hunt Racing, meaning horse racing with fences and ditches. Many people make the trip to Cheltenham to experience the exciting and overall great atmosphere first hand. Since the competition coincides with St Patrick’s Day it's particularly popular within the Irish community.
Leading up to and during the Cheltenham Festival there are millions of pounds going into bets on the various horses - and since the festival runs for several days the different betting options are plenty. During four days the competition is arranged in 28 different disciplines and classes. The competition Supreme Novices Hurdle opens the festival and is the one that receives the most bets - the current sponsor is also the well established betting company William Hill, with a history that goes back as far as the 1930s.
During the first day of the festival the events are arranged as follows; the Supreme Novices Hurdle, the Arkle Challenge Trophy, the Festival Trophy Handicap Chase, the Champion Hurdle, the David Nicholson Mares’s Hurdle, the National Hunt Chase Challenge Cup and the Centenary Novices’ Handicap Chase. The first day of the Cheltenham Festival is historically packed with more events than the following days - the Supreme Novices’ Hurdle in particular, a race that is sponsored by the classic betting company William Hill, a company that gladly offers the sport of horse racing its support.