Best Betting Sites in Sweden (2025)

Are you on the hunt for the best Swedish betting sites or want to learn more about online betting in Sweden? You've come to the right place!

In this guide, we'll walk you through everything you need to know about betting in Sweden, including a curated list of top Swedish betting sites and bonuses, the latest gambling laws and regulations, and expert tips tailored specifically for Swedish players.

Bettors in Sweden have access to more than 40 legal online betting sites. If security is your top priority and you don’t have any specific preferences, any legal site will serve you well. Simply look for a bonus that appeals to you and claim it. However, if you want the best possible betting experience, a bit of research is worth the effort. 

Fortunately, this is easier than you might think. Sweden's strict gambling regulations ensure all legal betting sites operate with integrity, so you don't have to worry about any shady practices. This makes choosing a Swedish bookmaker (or two) pretty straightforward.

Here are some handy tips to help you find the best betting site in Sweden for you:

• Consider your personal preferences: Ask yourself what matters most to you: competitive odds, a wide range of betting markets, modern betting features, a user-friendly website and app, or welcome bonuses that are easy to convert into cash.
• Research based on your priorities: Once you've identified your priorities, look for betting sites that excel in those areas.

To simplify your decision-making process, we've thoroughly tested all legal betting sites in Sweden and compiled a list of the top betting sites across various categories (available above 👆). 

Additionally, we've curated a general list of the top 5 betting sites that offer an outstanding sports betting experience overall 👇.

Our team loves nothing more than betting on the beautiful game and we've had a fantastic time exploring the Swedish football betting scene.

After countless hours of testing 40+ betting sites, celebrating several big wins, and, admittedly, enduring the sting of one particularly crushing wager (yes, we’re still recovering from that ill-fated EURO 2024 Croatia-Albania fiasco), we've carefully selected our top 5 football betting sites in Sweden.

1. Bet365
2. Bethard
3. Betsson
4. Betinia
5. Lucky Sport
   

These bookmakers impressed us with their excellent welcome bonuses, a wide range of football betting markets, amazing betting features, and consistently high payouts.

First things first, what are payout rates and why should you care about them? Simply put, payout rates determine the percentage of winnings that a bookmaker pays out to customers. Essentially, the higher the payout rate, the more you stand to win.

In a quirky marketing campaign, Bethard created an ad featuring the charismatic striker Zlatan and the renowned actor and sports leader Dragomir, who explained how odds work in a super simple way. The main takeaway from the video? High odds = lots of cash!

But, what's even more important than high odds are the payout rates, which ensure you receive fair returns.

If you bet frequently, look for betting sites that consistently offer the highest payouts, as this will significantly maximise your returns over time.

We know you probably don't have time to compare the payouts of all legal Swedish bookmakers, so we've done the hard work for you.

We've tested all the betting sites in Sweden, using 3-way market odds for the UEFA Champions League Qualifiers and Olympics 2024, as well as 2-way market odds for ATP, to compile this list of the 10 bookmakers offering the highest payouts in Sweden.

1. Unibet: 94.65%
2. SpeedyBet: 94.65%
3. ComeOn: 94%
4. Snabbare: 94%
5. Hajper: 94%
6. Expekt: 93.94%
7. LeoVegas: 93.94%
8. Bethard: 93.81%
9. Betsson: 93.63%
10. Bet365: 93.22%

Welcome bonuses are a fantastic way to boost your initial bankroll and explore a new betting site with minimal risk.

In Sweden, there are three main types of betting bonuses you can choose from:

• Matched First Bet: The site matches the amount of your initial bet with bonus funds. For example, Expekt offers a matched first bet up to SEK 1,500.
• Matched First Deposit: The betting site provides a bonus based on the amount of your first deposit. ComeOn offers a 100% up to SEK 1,000 on your first deposit.
• Matched Cashback on First Loss: You receive a percentage of your first lost bet as bet credits for future wagers. LuckySport, for instance, offers SEK 100 in cashback.

Each type offers its own unique advantages, so pick the one that best fits your betting strategy!

Swedish betting sites, limited to offering just one welcome bonus, strive to provide the most attractive options to stand out. As a result, many sites offer fair welcome bonuses with easy turnover requirements, reasonable minimum odds, and long validity periods.

Here are all the welcome offers with a 1x turnover requirement:

• Expekt: SEK 1500
• Bet365: SEK 1500
• Unibet: SEK 1000
• LeoVegas: SEK 500
• Campo bet: SEK 500
• Quick Casino: SEK 500
• NordicBet: SEK 100
• Betsafe: SEK 100
• Casumo: SEK 100
• Betfair: SEK 100
• Mr Green: SEK 100
• Casino Stugan: SEK 100

Now that you have a clear understanding of the top betting sites and welcome bonuses in Sweden, let's delve into everything else you need to know about online betting in the country.

When you decide to bet on a new site and encounter the so-called 'Pay N Play' option, where you're asked to deposit money without setting up a traditional betting account, don't be alarmed – this process is fully secure, thanks to the strict regulations governing the Swedish gambling market.

So, how does 'Betting Without Registration' work? By depositing funds and verifying your identity via BankID, you skip the need to submit additional documents like ID copies and old utility bills. Your BankID securely provides the betting site with all the necessary information, saving you time and effort, and allowing you to place bets almost instantly.

By now, almost all betting sites in Sweden are offering registration with BankID, and here are some of the best 'No Account Betting Sites' in 2025: No Account Bet, Snabbare, SpeedyBet, Hajper, ComeOn, Lucky Sport, Bethard, Betinia, Expekt, Leo Vegas, Betsson, and Unibet.

In a nutshell—choosing betting sites licensed in Sweden is crucial for ensuring a safe and enjoyable betting experience.

While it’s not illegal to play with a gambling company that does not have a Swedish licence, doing so comes with significant risks. Without the protections and oversight provided by the Swedish Gambling Authority (SGA) you are vulnerable to unfair practices, and your personal and financial information may not be secure.

On the other hand, licensed operators strictly adhere to regulations set by the SGA. These regulations include robust measures to safeguard your personal information and ensure fair gaming practices.

And if all that wasn't enough, betting with licensed bookies is TAX-FREE – an important consideration given Sweden's high taxation rates.

If you’ve made it this far, it seems you’re ready to take the plunge and start betting in Sweden. Here's a straightforward guide to get you started:

1. Choose a Betting Site: Browse through our recommended sites and pick one that suits you best. Click on one of the 'claim' links in this guide to unlock your welcome bonus.
2. Open an Account: Click the 'open account' or 'become a member' button on your chosen site.
3. Verify Your Identity and Make a Deposit: Use your BankID to verify your identity and make a deposit. This process creates a secure account linked to your BankID, ensuring the betting site has your accurate personal details and balance information.
4. Use Your Bonus: Soon after registration, you’ll receive your welcome bonus. Be aware that most bonuses have specific wagering requirements, which you’ll need to meet before you can withdraw any winnings.
5. Place Your Bets: With your account set up and bonus in hand, you’re ready to start betting. BUT, remember to wager responsibly and enjoy the experience!
6. Extra Tip: Every time you log in with BankID, all your personal info is automatically retrieved.

Most legal betting sites in Sweden primarily support Swish and Trustly for payments. If you're used to a wide array of payment methods offered by betting sites in other countries, this might seem limited—but, trust us, these two options are more than sufficient.

Swish and Trustly are both secure, lightning-fast, and hassle-free. They connect directly to your bank account, making transactions super quick and easy. 

Here are some of the top Swedish betting sites offering the fastest payouts, allowing you to receive your money instantly:

• Expekt
• Leo Vegas
• Betsson
• X3000
• Snabbare
• Unibet
• Speedybet
• No Account Bet
• Betsafe