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Best Betting Sites in Italy
Discover our expertly curated selection of the best AAMS/ADM betting sites in Italy, offering competitive odds, innovative features, fast withdrawals, and user-friendly mobile apps!
🔥 SPOTLIGHT | MAY, 2025
| Bookmaker | Welcome Bonus | Turnover | Min Deposit | Payment Methods | Action |
|---|---|---|---|---|---|
#1 
Snai |
50% up to €500 + €5 free without deposit |
Turnover
6x |
Min Deposit
€ 10 |
Payment Methods  
+5 | |
#2 
Eurobet |
100% up to €500 + €7 on first deposit |
Turnover
3x |
Min Deposit
€ 20 |
Payment Methods
+9 | |
#3 
Better Lottomatica |
100% up to €500 + 5% up to €25 |
Turnover
6x |
Min Deposit
€ 20 |
Payment Methods
+9 | |
#4 
Bet365 |
100% up to €100 |
Turnover
1x |
Min Deposit
€ 10 |
Payment Methods
+6 | |
#5 
Sisal Matchpoint |
70% up to €70 + up to €730 for 35 weeks + €5000 to try Salva il Lottino |
Turnover
1x |
Min Deposit
€ 20 |
Payment Methods
+6 | |
#6 
William Hill |
100% up to €100 +5 for verifying your account |
Turnover
1x |
Min Deposit
€ 5 |
Payment Methods
+7 | |
#7 
Planetwin365 |
50% up to €165 on the 1st deposit and up to €200 on the 2nd and 3rd deposits |
Turnover
6x |
Min Deposit
€ 10 |
Payment Methods
+6 | |
#8 
Betway |
100% up to €100 + 5 Free Bet |
Turnover
7x |
Min Deposit
€ 10 |
Payment Methods 
+7 | |
#9 
Betclic |
50% up to €250 + 50% up to €250 cashback |
Turnover
3x |
Min Deposit
€ 10 |
Payment Methods
+6 | |
#10 
Bwin |
50% up to €400 + €10 on the first bet + 30 FS + €10 for 15 weeks |
Turnover
2x |
Min Deposit
€ 20 |
Payment Methods
+8 | |
#11 
888sport |
100% up to €300 |
Turnover
5x |
Min Deposit
€ 10 |
Payment Methods
+9 | |
#12 
Betfair |
100% up to €50 refund on the exchange |
Turnover
1x |
Min Deposit
€ 10 |
Payment Methods
+8 |
Your Essential Guide to the Best Betting Sites in Italy
Football is huge in Italy, so it's no surprise that sports betting is a significant part of the culture. While traditional brick-and-mortar sportsbooks are widespread across the country, online betting is rapidly gaining traction and expanding its market share.
With a multitude of licensed Italian betting sites available, it can be difficult to figure out which is the best one. But, don't worry – that's where our expertise comes in!
This page is designed to help Italian residents discover the top betting sites. We also offer a curated list of the best online betting options for tourists.
⭐ We only showcase top-tier, fully licensed AAMS/ADM Italian betting sites, offering great features and attractive promotions.
Discover the Best Betting Sites in Italy for 2025
In Italy, there are many top-notch betting sites to choose from, including domestic brands such as Snai and Lottomatica, as well as international ones like Bet365 and Betway.
Sports betting is incredibly popular in Italy, and as a result, Italian betting sites offer an exceptional betting experience with advanced features, a wide range of betting options, and numerous promotions for both new and existing players.
To help you effectively navigate Italian bookmakers, we have compiled a list of the best ones for different categories, making it easy for you to find what you're looking for based on your preferences.
- Italian bookmaker with the best betting bonus: Bet365. Offers a competitive bonus with a straightforward 1x playthrough requirement.
- Betting site with the best promotions for existing players: Snai. Provides the best loyalty program and a variety of promos for existing players.
- Betting site with the best range of betting markets: Sisal. Features an extensive selection of betting markets and on-demand bets.
- Betting site with the best odds: Eurobet. Consistently provides payouts around 95%.
- Best PayPal bookmaker in Italy: Betway. A top choice for those who prefer using PayPal.
- Best betting exchange: Betfair. The leading bookie for punters who wan't to try the betting exchange.
- Best betting site in Italy for beginners: Lottomatica. Ideal for new punters looking for a user-friendly experience.
| Top betting sites in Italy compared | Snai | Eurobet | Better Lottomatica | Bet365 | Sisal Matchpoint |
|---|---|---|---|---|---|
| Live Streaming | ✅ | ✅ | ✅ | ✅ | ✅ |
| Cash Out | ✅ | ✅ | ✅ | ✅ | ✅ |
| Betting App | ✅ | ✅ | ✅ | ✅ | ✅ |
| Number of Sports | 30 | 29 | 27 | 42 | 21 |
| Payout Rate | 93.42% | 93.86% | 93.49% | 93.56% | 93.08% |
| Sports Welcome Bonus | Up to €500 + €15 no deposit | Up to €500 + €5 free bet | Up to €500 + 5% up to €25 | Up to €100 | Up to €70 + up to €730 |
| Rating | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
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Top 5 Betting Sites in Italy You Need to Know About
- #1 ITALIAN BETTING SITE: SNAI
Snai, founded in 1990, initially specialised in managing horse racing facilities and handling telephone-based horse racing bets. Over the years, it has evolved into one of the most renowned Italian bookmakers, offering a diverse array of products including sports betting, virtual betting, slots, casino games, live casino, card games, poker, bingo, and lotteries.
With its wide range of promotions for existing players, user-friendly website, extensive selection of betting markets, and numerous live streaming options, Snai is the best betting sites in Italy for 2025.
⭐ KEY HIGHLIGHTS:
- Wide range of live streams
- Excellent football betting experience
- Focus on horse racing
- Snaifun: news, statistics, live results, challenges, quizzes, and a store
- Snai+ loyalty program & a multitude of promos for existing customers
Visit https://www.snai.it/
- #2 ITALIAN BETTING SITE: EUROBET
Eurobet, a popular Italian betting site that is a part of the esteemed Entain group, provides a wide selection of football events (over 1500), competitive odds with payouts of nearly 95%, and a diverse range of promotions for existing players.
The bookie stands out for its unique bet types such as 'almost goalscorer' and 'almost card,' along with Readybet options that allow new bettors to place quick multi-bets.
⭐ KEY HIGHLIGHTS:
Diverse array of products including sports betting, virtual betting, slots, casino games, live casino, card games, poker, bingo, and lotteries
Readybet proposals
Priority club and numerous promotions for existing users
Generally offers the best odds in Italy
Visit https://www.eurobet.it/
- #3 ITALIAN BETTING SITE: BET365
Bet365 is one of the largest and most popular betting sites in the world, providing an exceptional betting experience. It boasts a huge range of sports, advanced betting features, a remarkably fair welcome bonus with only a 1x wagering requirement, and frequent odds boosts.
However, it's worth noting that Bet365 doesn't offer as many promotions for existing players compared to other top Italian betting sites.
⭐ KEY HIGHLIGHTS:
- Offers over 40 sports and competitive odds
- Provides great betting features such as partial and full cash out, best-in-class multiple game bet builder, and numerous live streams
- Regularly offers increased odds
Visit https://www.bet365.it/
- #4 ITALIAN BETTING SITE: BETTER LOTTOMATICA
Lottomatica, an Italian bookmaker established in 1990, initially focused on horse racing bets before expanding to include football and other sports. The bookmaker is known for its exceptional virtual games with high-quality graphics, a wide range of "Plus" markets, and numerous promotions.
The bookie also offers a wide array of products including sports betting, virtual betting, slots, casino games, live casino, card games, poker, bingo, and lotteries, ensuring there's always something fun to do.
⭐ KEY HIGHLIGHTS:
- Daily spin the wheel
- Premium club with 7 levels
- Invite a friend campaigns
- Plus bets: select a player and extend your predictions to their substitute
- #5 ITALIAN BETTING SITE: SISAL MATCHPOINT
Sisal Matchpoint, with a rich history spanning over half a century, stands out as one of the most reliable Italian betting sites. It boasts a user-friendly platform with an extensive range of markets for numerous sports.
What sets Sisal apart are its unique features such as on-demand bets, tipster-social betting, and the engaging "salva il bottino" quiz game, making it an ideal choice for punters seeking a fresh and unique betting experience.
⭐ KEY HIGHLIGHTS:
Tipster - social betting
Blog
On-demand bets
Salva il bottino quizz
Visit https://www.sisal.it/
💡 How to find the best betting site in Italy?
When looking for the best betting site in Italy, it's crucial to compare different bookmakers. We've already done the groundwork for you, but if you'd like to double-check, here are some important factors to take into account:
- Security: Does the betting site hold an ADM (formerly AAMS) license? All bookies featured on this page hold the Italian license.
- Bonus: Are the bonus terms fair, and are there any hidden conditions? For instance, Bet365 offers a bonus of up to €100 with a 1x turnover requirement, making it easy to convert into real money.
- Promotions: Look beyond welcome bonuses and check if the bookie offers promotions for existing players. Most Italian betting sites do, and we particularly like Snai's loyalty program and promos for loyal players.
- User-friendliness: Evaluate if the website is modern and easy to navigate, and if a mobile app is available.
- High Odds: Does the bookmaker consistently offer competitive odds and high payouts? Eurobet consistently offers some of the most competitive odds, with payouts reaching up to 95%.
- Betting Variety: Consider the number of sports and betting markets offered by the bookie, as well as the coverage of live events.
- Customer Support Quality: Check if live chat is available and assess the responsiveness and helpfulness of the customer support team.
- Features: Look for features such as bet builder, early cash out, and live streaming. Bet365 stands out for its comprehensive bet builder, while Better Lottomatica offers an early cash-out feature for the widest range of sports.
- Payment Methods: Is your preferred payment method available? Are withdrawals processed quickly?
- Brand: Does the bookmaker have a good reputation?
Explore the Top Betting Bonuses Available in Italy
Italian bookmakers offer great betting bonuses for both new and existing players.
Legal Italian betting sites offer a variety of welcome bonuses, including matched deposits, free bets, no-deposit bonuses, and refunds on lost bets. While most Italian bookmakers offer first-deposit welcome bonuses, some also extend their welcome offers to second and third deposits, along with various promotions for existing players.
With the multitude of welcome bonuses and promotions available on Italian betting sites, finding the best offers can be a bit overwhelming.
To make this process easier for you, our team of local and international experts has thoroughly analysed the range of Italian betting offers and compiled this list of the best ones.
| Bonuses offered by the best betting sites in Italy |
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|---|---|---|---|---|---|---|
| Maximum bonus amount | €505 | €507 | €100 | €550 | €800 | €105 |
| Free bets | €5 no deposit | €5 | No | No | No | €5 |
| Bonus percentage | 50% | 100% | 100% | 100% | 70% | 100% |
| Turnover | 6x | 3x | 1x | 6x | 5x | 5x |
| Minimum Deposit | €10 | €20 | €5 | €20 | €20 | €10 |
| Validity | 30 | 7 | 30 | 30 | 30 | 14 |
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⭐ How to know if a welcome bonus is good?
Before claiming any bonus, make sure to check the following key details to ensure you're getting the best possible offer:
- Minimum Deposit: Be sure to check the smallest amount you need to deposit to receive the bonus. For example, Bet365 only requires a €5 deposit, while bookies like Snai, Betflag, and Betsson offer no deposit bonuses.
- Maximum Bonus: Find out the highest bonus amount you can receive. Bookmakers such as Snai, Eurobet, and Lottomatica offer some of the largest bonuses in Italy.
- Deposit-to-Bonus Ratio: Understand by what percentage your deposit is increased. Some Italian bookies, like Eurobet, Lottomatica, Betway, and Bet365, offer a 100% matched deposit bonus.
- Turnover Requirements: Determine how many times you need to wager the bonus before being able to withdraw your winnings. For instance, Bet365 only requires a 1x turnover, making it really easy to convert this bonus into cash.
- Minimum Odds: Check the minimum odds required for betting with your bonus. At Betway, you need to place bets with odds of at least 1.30.
- Validity Period: Know how long you have to use your bonus. For example, at Lottomatica and Bet365, you have 30 days to use your bonus.
- Other Hidden Requirements: Look for any restrictions on deposit methods or betting markets.
Is Sports Betting Legal in Italy? Here’s What You Need to Know
Online betting is legal in Italy and you should always choose ADM (previously AAMS) betting sites to ensure a secure betting experience.
Online sports betting is legal in Italy, and there are numerous licensed betting sites available. However, this hasn't always been the case.
History of Betting in Italy
Initially, the debate over whether gambling is based on luck or skill played a crucial role in shaping the strict regulations in the country.
Before 2006, Italy's stringent laws only permitted a small number of state-backed betting operators, leading to the prohibition of approximately 600 betting sites. This restrictive environment prompted an investigation by the European Commission, eventually resulting in the introduction of legislation allowing games of skill and opening the market to EU bookmakers from outside Italy, provided they met specific requirements and acquired an Italian license from the official licensing body, the ADM (formerly AAMS).
As a result, major European bookmakers such as Betfair, Bet365, Betway, Unibet, Bwin, and William Hill are now able to operate in Italy, contributing to the country's status as one of the world's most lucrative online gambling markets.
"Italian bettors are well-protected under recent laws."
The strict requirements that online bookmakers must meet to obtain a license from the ADM ensure that Italian players are unlikely to encounter anything other than reputable betting sites. Some of these requirements include being based in the EU, meeting specific financial targets, using advanced software, and paying a significant fee to support market regulation.
As an added bonus, Italian players are not required to pay taxes on their winnings, as this obligation falls on the operators in accordance with the legislation.
Planning to Bet While Visiting Italy?
🇬🇧 If you are a tourist visiting Italy this year, you might be tempted to have a flutter or two during your stay.
Naturally, the question arises in your mind, "Which betting sites can I use with my existing account while abroad?"
Typically, you can only use a betting site from the country where you initially signed up. However, there are some options available below that work when using a VPN.
🍀 Here are some of the best betting sites you can access with a VPN while visiting Italy:
If you'd like to see a list of all UK betting sites, which you can access with a VPN while on vacation, visit our UK betting sites page.
Frequently Asked Questions About Betting Sites in Italy
Yes, online betting is legal in Italy and regulated by the Amministrazione Autonoma dei Monopoli di Stato (ADM). The good news is that you have a huge range of legal betting options and that you don't have to pay tax on any potential winnings.
AAMS/ADM betting sites are Italian bookmakers that hold a license from the ADM, previously AAMS. These sites are authorised to operate within the Italian market and must adhere to strict regulations set by the regulatory authority. Currently, there are approximately 364 betting sites with an official ADM license.
There are plenty of great betting sites in Italy. The best ones for 2025 include Snai, Eurobet, Lottomatica, Bet365, and Sisal Matchpoint.
There are many great football betting sites in Italy that offer a wide range of events, high payouts, and a great live betting experience. Some of the best football betting sites are Snai, Eurobet, Bet365, and William Hill.
Yes, BetFair was the first betting site to offer a betting exchange and it is still the best betting exchange in the country thanks to a wide range of markets. Betflag is another Italian bookie with the same function.
Most Italian bookmakers offer cash out today, but Bet365 and Lottomatica offer the most complete one.
In the last year, many new betting sites have entered the Italian market. Some of the best ones are Betsson, Elabet, and DAZN Bet.
The best betting sites in Italy for 2025 include Snai, Eurobet, Bet365, and Lottomatica.
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