Italy betting sites

Betting sites in Italy

An overview of the best betting sites for Italians.

Italian betting sites

Football is huge in Italy, and it is therefore no surprise that sports betting is a big part of the culture.

All over the country, there are physical betting shops, but the online betting in Italy is constantly expanding its market share.

With a lot of licensed betting sites, it can be difficult to figure out which is the best one. But don't worry. That is our expertise!

This page was created with the purpose of providing you with the best options for Italians looking to bet. We only list the absolute best, licensed Italian betting sites in 2020.

best betting sites italy

Top 5 betting sites in Italy


Cash out feature
  • Great for Serie A betting
  • Reliable bookmaker
  • Betfair Exchange
  • Not many other sports
Welcome Offer
50% up to €25
Claim Go to website
Website: betfair.comFounded: 1999
Owner: Betfair International PlcHeadquarters: London
Betfair Sportsbook
Betfair Exchange
Betfair Casino


Author: Ben Smith Ben Smith

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

Read full review


  • Big welcome offer
  • Easy-to-use interface
  • High-quality odds
  • Not the best livestreaming
Welcome Offer
€10 bonus on first deposit
+ 50% up to €210
Claim Go to website
Website: Founded:


Author: Jacob Jacob


Most popular
  • Most popular Italian betting site
  • Many sports, leagues & markets
  • Great welcome offer
  • Very little livestreaming
Welcome Offer
100% up to €300
Claim Go to website
Website: Founded:


Author: Jacob Jacob


  • Many nice promotions
  • Great football betting
  • Good livestreaming
  • Good, but not the best odds
Welcome Offer
100% up to €200
Claim Go to website
Website: www.bwin.comFounded: 1997
Owner: Electraworks LimitedHeadquarters: Gibraltar
Bwin home page
Bwin live betting
Bwin Casino


Author: Ben Smith Ben Smith

Bwin is an Austrian-based company that has a long experience in the industry. The sportsbook is very interesting and fairly unique in both its layout and markets offered, which makes it an exciting choice for many punters.

Read full review

Sisal Matchpoint

  • Very popular among Italians
  • Great livestreaming options
  • Fast and safe payment methods
  • Live betting can be improved
Welcome Offer
€25 bonus + €5 per week
Claim Go to website
Website: Founded:


Author: Jacob Jacob

Frequently asked questions about Italian betting sites

Before choosing a bookmaker in Italy, we suggest you get through the information on this page, starting with this FAQ.

💡 Is online sports betting legal in Italy?

Online betting in Italy is 100% legal. The "Amministrazione Autonoma dei Monopoli di Stado" (AAMS) regulates the industry and betting operators have to attain a licence before being able to offer their services to Italian players.

🥇 Which is the best Italian betting site?

Although there are several good bookmakers in Italy, some really stand out. Take a look at our top 5 at the top of this page to find the best ones.

❓ How do I know if a betting site is licensed?

All betting sites in Italy have to gain a license from the AAMS (the official licensing body in Italy) to make themselves available to Italian bettors. Stringent measures are in place to ensure only the most reputable companies are awarded a license.

All of the companies we’ve listed are legally permitted to operate within Italy.

ℹ️ Which payment methods can I use for betting in Italy?

There are several options for deposits and withdrawals in Italy. However, these vary between bookmakers. Be sure to check out the payment methods before signing up, to make sure your preferred method is available.

Common secure methods:

  • Credit/debit card
  • E-wallets (Skrill, Neteller, Paypal)
  • Paysafecard

📜 Do I pay tax on any winnings?

Fortunately for you, you are not subject to being taxed on any potential money you make. The betting companies are required to pay tax however.

🔑 Can I use Bet365 from Italy?

Yes. As bet365 have attained the necessary license required to operate in Italy, you are permitted to legally use them for all online betting purposes.

Read our Bet365 review.

Best betting sites for Italian players

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply

50% up to €25

Turnover: 3x bonus amount

Lowest odds: 1.80

Claim Go to website

€10 bonus on first deposit
+ 50% up to €210

Turnover: 1x bonus amount

Lowest odds: 2.00

Claim Go to website

100% up to €300

Turnover: 8x bonus amount

Lowest odds: 1.50

Claim Go to website

100% up to €200

Turnover: 8x bonus amount

Lowest odds: 2.00

Claim Go to website

€25 bonus + €5 per week

Turnover: No requirements

Lowest odds: 2.00

Claim Go to website

100% up to €30

Turnover: 8x bonus amount

Lowest odds: 1.75

Claim Go to website

€10 bonus if your first bet loses

Turnover: 6x bonus amount

Lowest odds: 1.40

Claim Go to website

100% up to €100

Turnover: 10x bonus amount

Lowest odds: 2.00

Claim Go to website

€10 bonus after first bet

Turnover: 1x bonus amount

Lowest odds: 2.00

Claim Go to website

Betting sites in Italy

You’ll do well to find a nation other than Italy with regulations in place so accepting of gambling. Of course, this hasn’t always been the case in Bel Paese but a relaxation in regulations just over a decade ago has changed the entire gambling landscape across the country.

This couldn’t be better news for you for you as a bettor, the door is open to play almost anywhere that takes your fancy, while increased competition means, for once, the betting companies are at your mercy.

Let’s leave the industry and the rules and regulations to one side for a moment and focus instead on the best betting sites in Italy and what they have to offer. There’s certainly plenty of them!

Are you Italian, or Italian-speaking? Check out, who provide a great guide of betting sites and betting offers.

Betting sites for Italian Players

In other countries, residents are restricted to the sites they can use to wager online but this certainly isn’t the case in Italy.

The legislation in place leaves you with an assortment of betting sites to choose from, be it in Italy or abroad.

While a large share of the Italian betting market is held by British and world leading betting company Bet365, Italian bookmakers, or those originally optimized for Italian players, still largely account for the rest; planetwin365 (SKS365), the official betting partner of Serie A club Napoli, Lottomatica, Eurobet, Sisal and Bwin are among the frequently used Italian gambling companies.

A large share of the Italian betting market is held by British and world leading betting company Bet365.

With such a selection at hand, we’ve saved you some time by compiling a list of some of the best bookies out there.

Best Betting Sites for the Italian Market

Unibet Italy

€10 bonus if your first bet loses

Unibet, part of the Kindred Group, is one of Europe’s largest online bookmakers and has many strings to its bow when it comes to offering bettors in Italy the ultimate experience.

Big bonuses always go down well, as do slick in-play services, the shining light of Unibet’s all-round offering. Not only are there over 160,000 in-play betting markets, you are able to watch the events via its own streaming service, Unibet TV. To add further to the in-play experience, ‘Ca$h-In also gives you the flexibility in controlling your live bets.

They offer a dedicated website in Italian so no worries there, while if you fancy a punt on an online casino or want to play poker online then you’re in right in luck with dedicated sites available for each.

E-sports or non-sports events such as political elections also manage to pull an audience and guess what, Unibet have those covered too!

Betway Italy

100% up to €30

Betway, based in Guernsey and Malta, have built themselves in to an international name in super quick time. Founded in 2006, they now boast licenses in a number of countries across Europe and parts of Africa.

The Betway brand promotes its image by associating itself through a number of sporting events and has recently become the official sponsor to popular Premier League outfit, West Ham United.

The company provide a dedicated site in Italian and rank high in every aspect including the comprehensive range of sports on offer (traditional and niche), customer service, user-friendliness, live betting options, bonus offers and gaming options.

Seen as they haven’t been around as long as other leading names, Betway have done a sterling job in raising their profile and excelling in almost every area.

Betfair Italy

50% up to €25

Betfair, a British bookie founded at the same time of the new millennium, have their own Italian sportsbook and ensure odds remain very competitive in order to win new customers and retain existing ones.

Using the website is simple and offers a pleasant user experience, helped by the company accepting all common payment methods, while the in-play and live streaming service stands up to the best of them and adds an extra dimension to online betting than simply just wagering and waiting for the end result.

Betfair also include in-depth coverage of motorsports, a massive tick for many Italians who may struggle to find a sportsbook matching their enthusiasm for betting on whether the safety car comes out or certain drivers fail to finish the race.

Bwin Italy

100% up to €200

Bwin cover a wide range of sports but its primarily used by Italian punters for its reputation in covering European football. Those betting on football know they are assured of some of the best odds available when it comes to 90 minutes of intense Serie A drama or the fast and furious nature of the English Premier League.

Founded in 1997, Bwin also manage to capture their audience by releasing odds early and catching the attention of more seasoned punters looking for increased value in their bet.

You can also expect Bwin to offer numerous bonus and sign-up offers and a website and app offering strong graphics for all your betting needs whatever the time of day.

William Hill Italy

€10 bonus after first bet

William Hill is one of the oldest names in the industry but as we know, with age comes experience and reputability which automatically sees the British bookmaker one of the automatic picks for betting novices and those who have been around the betting circuit for some time.

The bookie cater for an Italian market through an optimized website in Italian, while it’s strong focus in covering football automatically sees those in Italy flocking to the site for the latest odds across the European Leagues and those closer to home. It covers football in some depth but doesn’t forget the rest and covers a wide range of other sports including bowls and hurling.

If sports isn’t your thing then you can also gamble via the online casino or try your hand at online poker, while there’s also the opportunity to bet on political events and TV events such is the endless choice for bettors in Italy.

How to bet online in Italy

Once you’ve put some research into your preferred bookmaker or even just picked the best welcome bonus offer, you’ll need to set up an account which essentially, is a breeze and should take no longer than ten minutes to complete.

Each bookmaker may set out the opening page a little different but the information needed is always the same. Remember the law allows for Italian bettors to open accounts with international firms, all fully licensed and reputable.

Follow our 4-point guide to setting up an online betting account in Italy – one for each of the Azzurri’s World Cup wins.

1, Find and click the link which reads ‘Set up an account’

2, Enter your personal details into the on-screen registration form. This will include:

  • Name, address, date of birth, mobile number, valid email address
  • Account preference such as how the odds will be displayed (decimals/fractions)
  • A username and password unique to you, as well as a security question and answer.

3, Add details for a legitimate bank account to transfer monies to and from.

4, Finally, it’s most likely you’ll need to activate your account. This is achieved by accessing the mail sent to your registered email address by the betting company. Simply click on the email verification link and the account set-up should be complete.


  • The Euro (€) is widely accepted by most if not all online bookies so no worries in terms of having to exchange money
  • Your first deposit amount is likely to be €10 minimum, in line with the chosen promo
  • Withdrawing money will be set at a minimum amount but shouldn’t incur a charge

Is sports betting legal in Italy?

Online betting in Italy is thriving and is set to become even more competitive. But this hasn’t always been the case.

Originally, the subject of whether gambling is a game of luck rather than skill played a significant part in the strict rules enforced across Italy.

Pre-2006, only a small number of state-backed betting operators were allowed to run in Italy as a result of the government’s strict regulations; this included the Italian National Olympic Committee (CONI) and the National Horse Breeders Enhancement Society (UNIRE).

To say the gambling laws were the most restricting across Europe prior to 2006 wouldn’t be an exaggeration. The rulings in place back then prohibited around 600 betting sites from running, a situation that smacked of the establishment monopolising the industry and which violated EU regulations. Subsequently, a 2006 investigation into the Italian gambling industry was carried out by the European Commission.

This proved a turning point for the entire gambling landscape in Italy with legislation introduced to permit other games of skill, while the investigation also opened up the market up to bookmakers outside of Italy (but still in the EU) to make themselves available to Italian bettors, providing they met the necessary requirements and were able to obtain an Italian license from the official licensing body, the AAMS (Amministrazione Autonoma dei Monopoli di Stado – Autonomous Administration of the State).

As a result, some of the biggest European bookmakers in the world – Betfair, William Hill, Ladbrokes are allowed to operate within the country and attract an Italian audience, a scenario which has helped Italy become one of the world’s most profitable online gambling markets.

How the legislation affects you

Bettors in Italy have always been well protected and even more so under the most recent laws. There’s next to no chance of Italian players being exposed to anything other than reputable companies given the stipulations an online bookmaker must adhere to in order to gain a license from the AAMS, which includes being based in the EU, meeting turnover figures, using high functioning software and paying a compulsory fee of €350,000 to support the AAMS in regulating the market.

The AAMS also work closely with other EU based regulatory enforcers to discover better ways to control the industry and make sure players are guarded from illegal betting sites by the highest level of protection possible.

In a further boost, players are exempt from paying tax on any winnings - only the operators are obliged to pay under the legislation. It appears the powers that be have looked across at countries such as France who tax betting companies to the high heavens making it impossible for them to make a profit, a scenario which leaves open the possibility of an uncertain market from developing.

Is betting legal in Italy?

We only list bookmakers licensed in Italy.

What are the Most Common Bonus Offers for Italian Players?

Online betting sites are constantly competing against each other to win new customers and retain their piece of the market share, however big or small. You may or may not have noticed them trying to do so through the use of various promotions which come in the form of Free Bets and Bonuses.

However, these are rather loose terms in the betting sphere with specific conditions attached to many of the offers. We’ve listed the most common you’re likely to come across.

Free Bets

It’s not often somebody gives you something for nothing! But in this case it’s 100% true. A free bet equates to an amount given by the betting company for you to wager on their site. Should you be fortunate enough to win, you keep the winnings minus the original sum of the free bet. Mostly, your winnings are returned without any strings attached but sometimes you may have to wager your winnings a number of times before withdrawing as hard cash.

Matched Bonus

This is perhaps the most common form of bookies bonus bets. Basically, after opening up an account and placing a bet, the bookie will match the amount of your first bet, in turn, giving you double the stake you stated with. For example, your bet of €25 is matched by the bookmaker with a bonus of €25, giving you a total stake of €50.

Typical conditions:

  • Minimum stake matched: Likely to be between €5 and €25, often a rounded €10
  • Minimum odds required: Typically between 1.50 and 2.00

Deposit Bonus

This is a promotion offered to entice players to make a deposit. A percentage of the initial deposit made by the player is offered as a ‘bonus’. For instance, a 100% Deposit Bonus is on offer. So, should you deposit €20, the bookie will give you €20 bonus money. If you’re new to the betting world, it’s easy´to get caught out with the wording of certain offers so make it common practice to carefully read all the terms of the offer before proceeding.

Top betting offers in Italy

  1. 50% up to €25

  2. €10 bonus on first deposit
    + 50% up to €210

  3. 100% up to €300

  4. 100% up to €200

  5. €25 bonus + €5 per week

  6. 100% up to €30

  7. €10 bonus if your first bet loses

  8. 100% up to €100