Best Betting Sites in Italy (2026)

With so many licensed betting sites available in Italy, choosing the right one can feel a little overwhelming. The good news is that most of the top bookmakers offer a solid experience, but some will suit your preferences better than others. If you want to compare betting sites yourself, here are the main things worth looking at.

1. Security and licensing: 
   The first thing to check is whether the bookmaker is licensed by the ADM (Agenzia delle Dogane e dei Monopoli), formerly known as AAMS. All betting sites featured on this page have an Italian licence.
2. Welcome bonus: 
   A big welcome bonus is always appealing, but the terms behind it are just as important. Look at the wagering requirements, restrictions and how easy it is to turn the bonus into real winnings. For example, Bet365 offers up to €100 with a simple 1x turnover requirement, which is one of the more user-friendly offers available.
3. Ongoing promotions: 
   A good bookmaker should continue to reward you after you've signed up. Many Italian betting sites offer regular promotions, loyalty programmes and special offers for returning customers. SNAI is one of the strongest options in this area thanks to its loyalty programme and range of ongoing promotions.
4. User experience: 
   A good betting site should be simple to use, whether you're using your computer or your phone. Make sure the website works smoothly and that a reliable mobile app is available.
5. Odds and payouts:
   Odds can make a big difference over time, so it's worth comparing them before choosing where to bet. Eurobet is one of the strongest options in Italy, regularly offering payouts of around 95%.
6. Betting variety: 
   Consider the number of sports and betting markets offered by the bookie, as well as the coverage of live events.
7. Customer support: 
   Even the best betting sites can occasionally have issues, so reliable customer support matters. Look for options like live chat, quick response times, and helpful assistance when you need it.
8. Betting features: 
   Look for features such as bet builder, early cash out, and live streaming. Bet365 stands out for its bet builder options, while Lottomatica offers an early cash-out feature across a wide range of sports.
9. Payment Methods: 
   Make sure the bookmaker supports your preferred payment method and check how quickly deposits and withdrawals are processed.
10. Reputation: 
    Finally, choose a bookmaker with a strong reputation. A long history in the Italian market, positive customer feedback and a reliable track record are all signs that you're dealing with a trustworthy operator.

Before claiming any bonus, make sure to check the following key details to ensure you're getting the best possible value:

• Minimum Deposit: What's the smallest amount you need to deposit to receive the bonus? For example, Bet365 only requires a €5 deposit, while Snai, Betflag, and Betsson offer no deposit bonuses.
• Maximum Bonus: Bookmakers such as Snai, Eurobet, and Lottomatica offer some of the largest bonuses in Italy.
• Deposit-to-Bonus Ratio: Some Italian bookies, like Eurobet, Lottomatica, Betway, and Bet365 offer a 100% matched deposit bonus.
• Turnover Requirements: How many times do you need to wager the bonus before being able to withdraw your winnings? For instance, Bet365 only requires a 1x turnover.
• Minimum Odds: Check the minimum odds required for betting with your bonus. At Betway, you need to place bets with odds of at least 1.30.
• Validity Period: Know how long you have to use your bonus. For example, at Lottomatica and Bet365, you have 30 days to use your bonus.
• Other Hidden Requirements: Look for any restrictions on deposit methods or betting markets.

🇬🇧 If you are a tourist visiting Italy this year, you might be tempted to have a flutter or two during your stay.

Naturally, the question arises in your mind, "Which betting sites can I use with my existing account while abroad?"

Typically, you can only use a betting site from the country where you initially signed up. However, there are some options available below that work when using a VPN.

🍀 Here are some of the best betting sites you can access with a VPN while visiting Italy:

• LeoVegas
• WilliamHill
  
• Betfair
• Betway
• Bwin
• NetBet

If you'd like to see a list of all UK betting sites, which you can access with a VPN while on vacation, visit our UK betting sites page.