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Betting sites in Italy

An overview of the best betting sites for Italians

Best betting sites for Italian players

Rank Bonus Turnover Min odds 

50% up to €25

Turnover: 3x bonus amount

Lowest odds: 1.80

Claim Go to website

100% up to €300

Turnover: 8x bonus amount

Lowest odds: 1.50

Claim Go to website

100% up to €30

Turnover: 8x bonus amount

Lowest odds: 1.75

Claim Go to website

€10 bonus on first deposit
+ 50% up to €210

Turnover: 1x bonus amount

Lowest odds: 2.00

Claim Go to website

€25 bonus + €5 per week

Turnover: No requirements

Lowest odds: 2.00

Claim Go to website

€10 bonus if your first bet loses

Turnover: 6x bonus amount

Lowest odds: 1.40

Claim Go to website

100% up to €100

Turnover: 10x bonus amount

Lowest odds: 2.00

Claim Go to website

€10 bonus after first bet

Turnover: 1x bonus amount

Lowest odds: 2.00

Claim Go to website

100% up to €200

Turnover: 8x bonus amount

Lowest odds: 2.00

Claim Go to website

Betting sites in Italy

You’ll do well to find a nation other than Italy with regulations in place so accepting of gambling. Of course, this hasn’t always been the case in Bel Paese but a relaxation in regulations just over a decade ago has changed the entire gambling landscape across the country.

As a result of permitting all forms of gambling – online sports betting, casino gambling, poker and bingo – the industry is thriving and one of the most profitable markets around.

This couldn’t be better news for you for you as a bettor, the door is open to play almost anywhere that takes your fancy, while increased competition means, for once, the betting companies are at your mercy.

So much choice leaves betting companies all vying for your attention and having to stand out from the crowd any which way they can – aggressive odds, generous welcome offers, ‘free’ bets.

Let’s leave the industry and the rules and regulations to one side for a moment and focus instead on the best betting sites in Italy and what they have to offer. There’s certainly plenty of them!

Are you Italian, or Italian-speaking? Check out, who provide a great guide of betting sites and betting offers.

Betting sites for Italian Players

In other countries, residents are restricted to the sites they can use to wager online but this certainly isn’t the case in Italy.

The legislation in place leaves you with an assortment of betting sites to choose from, be it in Italy or abroad.

While a large share of the Italian betting market is held by British and world leading betting company Bet365, Italian bookmakers, or those originally optimized for Italian players, still largely account for the rest; planetwin365 (SKS365), the official betting partner of Serie A club Napoli, Lottomatica, Eurobet, Sisal and Bwin are among the frequently used Italian gambling companies.

A large share of the Italian betting market is held by British and world leading betting company Bet365.

With such a selection at hand, we’ve saved you some time by compiling a list of some of the best bookies out there.

best betting sites italy

Best Betting Sites for the Italian Market

William Hill Italy

€10 bonus after first bet

William Hill is one of the oldest names in the industry but as we know, with age comes experience and reputability which automatically sees the British bookmaker one of the automatic picks for betting novices and those who have been around the betting circuit for some time.

The bookie cater for an Italian market through an optimized website in Italian, while it’s strong focus in covering football automatically sees those in Italy flocking to the site for the latest odds across the European Leagues and those closer to home. It covers football in some depth but doesn’t forget the rest and covers a wide range of other sports including bowls and hurling.

If sports isn’t your thing then you can also gamble via the online casino or try your hand at online poker, while there’s also the opportunity to bet on political events and TV events such is the endless choice for bettors in Italy.

Unibet Italy

€10 bonus if your first bet loses

Unibet, part of the Kindred Group, is one of Europe’s largest online bookmakers and has many strings to its bow when it comes to offering bettors in Italy the ultimate experience.

Big bonuses always go down well, as do slick in-play services, the shining light of Unibet’s all-round offering. Not only are there over 160,000 in-play betting markets, you are able to watch the events via its own streaming service, Unibet TV. To add further to the in-play experience, ‘Ca$h-In also gives you the flexibility in controlling your live bets.

They offer a dedicated website in Italian so no worries there, while if you fancy a punt on an online casino or want to play poker online then you’re in right in luck with dedicated sites available for each.

E-sports or non-sports events such as political elections also manage to pull an audience and guess what, Unibet have those covered too!

Betway Italy

100% up to €30

Betway, based in Guernsey and Malta, have built themselves in to an international name in super quick time. Founded in 2006, they now boast licenses in a number of countries across Europe and parts of Africa.

The Betway brand promotes its image by associating itself through a number of sporting events and has recently become the official sponsor to popular Premier League outfit, West Ham United.

The company provide a dedicated site in Italian and rank high in every aspect including the comprehensive range of sports on offer (traditional and niche), customer service, user-friendliness, live betting options, bonus offers and gaming options.

Seen as they haven’t been around as long as other leading names, Betway have done a sterling job in raising their profile and excelling in almost every area.

Betfair Italy

50% up to €25

Betfair, a British bookie founded at the same time of the new millennium, have their own Italian sportsbook and ensure odds remain very competitive in order to win new customers and retain existing ones.

Using the website is simple and offers a pleasant user experience, helped by the company accepting all common payment methods, while the in-play and live streaming service stands up to the best of them and adds an extra dimension to online betting than simply just wagering and waiting for the end result.

Betfair also include in-depth coverage of motorsports, a massive tick for many Italians who may struggle to find a sportsbook matching their enthusiasm for betting on whether the safety car comes out or certain drivers fail to finish the race.

Bwin Italy

100% up to €200

Bwin cover a wide range of sports but its primarily used by Italian punters for its reputation in covering European football. Those betting on football know they are assured of some of the best odds available when it comes to 90 minutes of intense Serie A drama or the fast and furious nature of the English Premier League.

Founded in 1997, Bwin also manage to capture their audience by releasing odds early and catching the attention of more seasoned punters looking for increased value in their bet.

You can also expect Bwin to offer numerous bonus and sign-up offers and a website and app offering strong graphics for all your betting needs whatever the time of day.

What are the Most Common Bonus Offers for Italian Players?

Online betting sites are constantly competing against each other to win new customers and retain their piece of the market share, however big or small. You may or may not have noticed them trying to do so through the use of various promotions which come in the form of Free Bets and Bonuses.

However, these are rather loose terms in the betting sphere with specific conditions attached to many of the offers. We’ve listed the most common you’re likely to come across.

Free Bets

It’s not often somebody gives you something for nothing! But in this case it’s 100% true. A free bet equates to an amount given by the betting company for you to wager on their site. Should you be fortunate enough to win, you keep the winnings minus the original sum of the free bet. Mostly, your winnings are returned without any strings attached but sometimes you may have to wager your winnings a number of times before withdrawing as hard cash.

Matched Bonus

This is perhaps the most common form of bookies bonus bets. Basically, after opening up an account and placing a bet, the bookie will match the amount of your first bet, in turn, giving you double the stake you stated with. For example, your bet of €25 is matched by the bookmaker with a bonus of €25, giving you a total stake of €50.

Typical conditions:

  • Minimum stake matched: Likely to be between €5 and €25, often a rounded €10
  • Minimum odds required: Typically between 1.50 and 2.00

Deposit Bonus

This is a promotion offered to entice players to make a deposit. A percentage of the initial deposit made by the player is offered as a ‘bonus’. For instance, a 100% Deposit Bonus is on offer. So, should you deposit €20, the bookie will give you €20 bonus money. If you’re new to the betting world, it’s easy´to get caught out with the wording of certain offers so make it common practice to carefully read all the terms of the offer before proceeding.

FAQ - Italian betting sites

How do I know if a bookmaker is legitimate?

All betting sites in Italy have to gain a license from the AAMS (the official licensing body in Italy) to make themselves available to Italian bettors. Stringent measures are in place to ensure only the most reputable companies are awarded a license. Do your research to see if the bookmaker in question has passed the requirements needed for a license. All of the companies we’ve listed are legally permitted to operate within Italy.

Can I use Bet365 from Italy?

Yes. As bet365 have attained the necessary license required to operate in Italy, you are permitted to legally use them for all online betting purposes.

Which betting site is best for football?

Betway, Bet365 and Bwin all cover football comprehensively. Their offerings include leagues from various parts of the world, as well at home in Italy, and all are very competitive in terms of odds and betting markets made available. At the end of the day though, it’s a matter of preference.