Discover the best bookmakers, offers and promotions for football betting in the UK. From the highest odds to the best value offers and unique features, we cover everything and let you compare at a glance.
| Schedule for upcoming matches you can bet on | |
|---|---|
| MATCH | WHEN |
| Nottingham Forest v Liverpool (Premier League) | Tue, 14 Jan @ 20:00 |
| Arsenal v Tottenham (Premier League) | Wed, 15 Jan @ 20:00 |
Man United v Southampton (Premier League) | Thu, 16 Jan @ 20:00 |
| Bookmaker | Welcome Bonus | Expiry | Min Odds | Action | |||||
|---|---|---|---|---|---|---|---|---|---|
#1 |
Bet £10 Get £50 in Free Bets |
Expiry
30 days |
Min Odds
Evens (2.00) |
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. | |||||
#2 |
Bet £10 Get £50 in Free Bets |
Expiry
7 days |
Min Odds
1/5 (1.20) |
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Begambleaware | |||||
#3 |
Bet £10 Get £40 in Free Bets |
Expiry
7 days |
Min Odds
1/1 (2.00) |
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. gambleaware.org | Please gamble responsibly | |||||
#4 |
£30 Matched Free Bet Plus 100 Spins |
Expiry
7 days |
Min Odds
2/1 (3.00) |
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply. | |||||
#5 |
Bet £10 Get £20 in Free Bets + £10 Casino Bonus |
Expiry
7 days |
Min Odds
1/1 (2.00) |
18+. New UK customers (Excluding NI) only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify.T&Cs Apply | |||||
#6 |
£30 in Free Bets When You Place Any Bet |
Expiry
30 days |
Min Odds
1/1 (2.00) |
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG | |||||
#7 |
Bet £5 Get £25 in Free Bets |
Expiry
14 days |
Min Odds
1/2 (1.50) |
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. | |||||
#8 |
Bet £10 Get £10 Free Bet |
Expiry
7 days |
Min Odds
1/1 (2.00) |
UK/Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘march10', deposit and bet £10 in minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period begins 00:00 01/03/24 and is an ongoing promotion.. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. | |||||
#9 |
Bet £5 Get £20 in Free Bets |
Expiry
30 days |
Min Odds
1/1 (2.00) |
18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly. | |||||
#10 |
Bet £10 Get £50 in Free Bets |
Expiry
7 days |
Min Odds
1/1 (2.00) |
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. | |||||
Football betting is undoubtedly the most popular sport to bet on worldwide, with an estimated 70% of all bets placed, aimed at the "beautiful game".
If you are looking for the best odds, most markets, live streaming of matches or acca insurance, we have all football betting angles covered!
We take a look at the best football betting sites available, the various markets on offer, along with many ongoing promotions for players looking to get the most out of their football bets.
Our ranking lists are based on several factors when created, all with football betting in mind. We also provide a raft of information regarding all aspects of football betting, including the best markets, features and welcome bonuses to pay attention to.
Some of the best sites for football betting are Betfair, Betway, Bet365, Sky Bet and BetVictor, with plenty more available.
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NetBet are offering new customers £30 In Free Bets, when betting £10
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Star Sports Bet have plenty of ongoing betting enhancements and promotions, check out what they offer below, including a 50% money-back welcome offer for new customers
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After the Six Nations Championship opening weekend saw wins for Ireland, Scotland and England, we head into the second set of fixtures with a few new odds boosts and promotions. ...
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Galopin Des Champs to win the Gold Cup (15:30) on Day 4 of Cheltenham – Was 13/8, Now 9/4.
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❌❌❌❌Offer No Longer Available❌❌❌❌
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*Promotion Unavailable* "Click View offers to see all current promotions"
With Paddy Power's early payout offer, your win-draw-win bet is a winner if your team leads by two.
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SBK has doubled its sign up offer until the end of September: You can get up to £40 in risk-free bets.
There are many factors and criteria that define whether a betting site can be classed as ‘the best’ when it comes to football betting.
Along with concerns such as available odds, matches and leagues covered, other football betting needs also have to be taken into consideration too. Does the bookmaker feature ongoing football promotions? Is there live streaming? and so on.
Having trawled through the plethora of available football betting sites available, we have whittled it down to what we feel is our top 10 football betting sites, which when putting all the aforementioned factors together, provide users with the best experience when placing football bets.
Scroll down for specific features of football betting sites.
Markets are the lifeblood of football betting sites, with bookmakers constantly searching for new betting angles to attract football backers. Players can be overwhelmed by the sheer range of football markets available, with popular matches having over 400+ markets to choose from.
Below are some of the most common ways to bet on football, along with some pointers in terms of which bookies do them best.
A three-way bet on the winner of the game. You can back either side or bet on a draw. This is, of course, the bare minimum you will find on any football betting site. More often than not, you will find the best match-winner odds on the Betfair Exchange where you bet against other punters.
In this instance, you pick a winner but if it ends as a draw, the bet is voided and you get your stake back. A much safer play but the odds are lower than the standard match-winner market. This is quite a common market, with the likes of Betfred and QuinnBet among many bookmakers that offer this option.
Perhaps a good option if you are betting on an underdog, you can go for a double chance and this means you win if they draw or win. You'll find this option on all top betting sites, including Betway and Ladbrokes.
This can be a two-way or a three-way market. Two-way is more straightforward, as if the line is set at 2.5 for example, you simply either win or lose. If it is three-way, the line will be set as a whole number such as 2, and 'exactly 2 goals' would be the third option along with the over and under.
On top betting sites such as Bet365, you can bet on Asian total goals, which is more complex again.
This is exactly what it sounds like. A two-way market where you can bet on “yes” or “no”.
A straightforward market that sees a user pick one of the twenty-two players on the pitch (or substitutes) to score the first goal of the match. Some sites also offer bonus winnings if your first player to score selection wins and then scores again, with Betfred's Double Delight, Hat-Trick Heaven the best in this instance, offering double and triple odds, if the selection scores again.
Something most beginners would usually avoid, but this can be a fun way to bet on football. The oddsmakers essentially give one team a head start, making it as close to a 50-50 contest as possible, and then you pick a side. It can get complicated when quarter goals are involved, so be sure to check our Asian Handicap guide and learn all about it.
A good place to start, though, is to understand that if you back a team with an Asian handicap of 0.0, this is the same as draw no bet. If you back a team with an Asian handicap of +0.5, this is the same as double chance.
The depth of markets within each football fixture is important, but so is the number of leagues that is covered by the betting site. When it comes to football leagues, UK punters enjoy a variety of options with all top betting sites.
Here I have gathered the most popular football leagues featured on UK bookmakers:
| Premier League | Scottish Premiership | French Ligue 1 |
| UEFA Champions League | Europa League | German Bundesliga |
| English Championship | English League 1 | Spanish La Liga |
| UEFA Conference League | English League 2 | Italian Serie A |
Of course, every bookie has odds for the Premier League, Champions League, La Liga, Serie A, Bundesliga, and other major competitions, but what separates the best from the rest is delving into the most obscure tournaments.
Such is the demand for online football betting at all times, you can now expect to see markets available for football in pretty much any country you can think of.
The below betting sites in particular cover a huge array of games worldwide, from youth games in Iran to women's football in Australia.
All the betting sites that we have mentioned above frequently update their sites with offers focused on football, including Sky Bet and their football Acca Freeze promotion, which lets players freeze a scoreline on one of their accumulator selections, no matter what the score is at the end of 90 minutes.
It is hard to say which betting site offers the best football offers. It varies, but you can say that Bet365 offer the best promotions for European football.
Classic bookies like Betfred also do a great job in this regard, and you can regularly find free bets on their site, while Betfair continues to innovate, with their 90 Minute Pay-Out promotion, which pays out at 90 minutes and still pays out if your bet loses in added time.
Another site that ramps up these offers is QuinnBet, which has a continuous range of boosts, money-back options and bonuses on football betting. For those looking to avoid the more famous big brands, these offer a very good alternative, with competitive pricing.
QuinnBet offer a wide range of football betting promos on a continual basis for players
A very easy way to keep track of what promotions and offers for football are available is to follow the betting sites on social media. An even easier way is to take a look at our football betting offers page, which details all of the best deals on the market.
The most common football betting offers include, but are not limited to:
With QuinnBet, you can claim an excellent welcome offer which can be used in conjunction with football bets. Additionally, there are lots of existing customer promotions to be claimed, many of them centred around the Premier League and other top competitions.
QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ GambleAware. New UK Customers Only. T&Cs apply
Football predictor games have been around for years, with the most famous appearing on Soccer Saturday, with their Super 6 competition.
Unsurprisingly, bookmakers have taken note of its popularity and offer their own in-house variation for players, with no outlay required. There are a few variations around, including:
Betway for instance has their 4 To Score game, with players asked to predict the team that will score first in each of the top four divisions in England.
Ladbrokes 5-a-side games ask players to pick a five-man team from a specific fixture. If all five players meet certain criteria in-game, then you win.
And finally, BetVictor's Pick 6 game requires players to answer a question on six matches in the Premier League or Champions League.
BetVictor's Pick 6 requires answers on Premier League and Champions League matches to win prizes
Other Top Football Predictor Games
Paddy Power - Beat the Drop, Skill Zone
888sport - Up for 8, 10K Drive
William Hill - Scratch of the Day, Free or 4
Coral - Football Super Series
LiveScore Bet - LiveScore Bet Squads
Virgin Bet - Virgin Bet Fives
BoyleSports - Fantasy 5
Grosvenor Sport - Grosvenor Goals
BetVictor provides excellent football betting coverage, with all the top leagues and competitions, along with plenty of lesser matches featured.
It's Pick 6 competition runs several times during the week, when European and Premier League matches are played and is one of the more accessible games around, answering a question about six upcoming matches, plus a tie-breaker, with £1000 up for grabs every time.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. gambleaware.org | Please gamble responsibly
Bet Builders (also known as create-a-bet) have become the fashionable bet for many football betting fans, with what was a relatively niche option, becoming de rigour for the majority of sports betting sites.
This popular feature allows you to put together exactly the bet you want. You can combine a range of selections such as the match result, goalscorers, cards, and corners into one big bet - essentially, a same-game accumulator.
To further enhance this betting option for football backers, bookies are starting to add cash-out options with this bet, while a few are offering the ability to combine separate bet builders into a double, treble or acca to further boost those odds!
William Hill offer one of the best bet builders among UK bookies.
Some bookmakers with a bet builder, such as William Hill also allow users to add player stats to their bet builder selections. This can range from shots at goal, cards, tackles attempted, passes completed and more, further adding depth to potential bets created.
The great thing about creating a bet builder is that there is no right or wrong way of doing things. Whether you pick an easy two-fold bet selection at 11/8, or a ten-fold monster at 80/1, you are in ultimate control.
Our advice is to keep it simple, keep it uncomplicated and ultimately, keep control to give yourself a far better chance of winning, as chasing that moonshot will only let you down!
William Hill's bet builder lets you create your perfect bet, with hundreds of markets available. If you don't fancy creating one yourself, why not use one of the hundreds of pre-made #YourOdds combinations available on the biggest matches/ Alongside individual market boosts, Insure a bet and cash-out options, William Hill is the clear leader when it comes to bet builders.
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad
The bookie that doesn't first come to mind when you're chatting to your mates about bet builders is probably Betvictor, but that is a shame, as they have one of the simplest to get around bet builders on the market. With tons options to choose from and readily displayed odds, the bet builder's layout makes it easy to build your bets precisely as you want them. I am a big fan of visual design in sportsbooks, and Betvictor have aced it in this department.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. gambleaware.org | Please gamble responsibly
The Bet Builder is now a staple of UK betting sites, and in 2025 there are a variety of sports covered. Each bookmaker offers something different, as we break down in this article.
Cashout (or cash out/cash-out) is a crucial feature of any modern online bookmaker, which allows you to 'settle' your bet before the end of the event.
Essentially, you are getting paid a portion of the funds before knowing the end result.
This is a de-risking tool you can use if you're having any second thoughts about your picks.
The cash-out function is vital in order for football betting sites to compete in today’s climate. Therefore, most serious bookies take measures towards that end.
The cash-out offering used to be rigid, but some betting sites now really make an effort to improve their cash-out function. Such improvements include:
Previously bookmakers would limit the types of bets available under cash-out, but as time has moved forward and bookies have gotten to grips with their margins, they have started to offer cash-out options to more and more bets, with Betfair, Sky Bet and BetVictor some of the best exponents of this.
Cashing out early is great, but sometimes we want our cake and to eat it too, so partial cash-out lets users take a proportion of the current winning bet, whilst letting the bet ride with a smaller amount staked. This lets players either bet elsewhere on another market or withdraw funds, however they see fit. This is available at William Hill, bet365 and other bookmakers.
Automatic cash-out lets users decide the point that their bet is cashed in and settled. Players can go to their bets that offer cash-out and specify a particular amount of profit or overall figure to reach, when this is achieved, the bet will be automatically cashed out to the user's account. Among the better football betting sites this is available, include Betfair Exchange and bet365.
Sometimes when placing a bet pre-match, backers can get cold feet and decide against the bet.
In this case the ability to cash out and get your whole stake back before the event starts (as long as the odds haven't changed) is a particularly beneficial feature and one that the likes of Unibet and bet365 provide to users.
Bet365 is arguably the best football betting site for cash out.
Most, if not all bookies offer cash out on football markets, but the best ones are those that tick all of the above boxes.
It is very easy to cash out your bet on Bet365, regardless of whether or not your chosen event has started. You can even edit your bet, which is essentially cashing out and placing it again with your new selections added. Bet365 excels in all areas of live betting, especially within football.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Begambleaware
Regardless of which football markets you are betting on, you want the very best odds possible. In fact, this is probably the number one most important thing when it comes to deciding which bookie to bet with.
Of course, it cannot be guaranteed that a certain bookie will have the best price for every available bet, but there are some that tend to have better odds across the board than others.
Some football betting sites are more generous when it comes to, for example, player props, whereas others might offer a higher payout percentage on the match-winner market.
You should be able to choose which odds format you want on each betting site.
In the table below we looked at the top 5 football bookies and looked at the three-way market for match winner to determine what percentage of the sum you keep (the rest stays with the bookie as somewhat of a commission).
The table, while updated often, is here to give you a general idea of what to expect from each bookie and only shows a snapshot of the payout margins currently.
You can and should always compare odds across bookies for each fixture you are interested in!
| Best Football Betting Odds Compared |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|
| FA Community Shield | 92.28% | 93.03% | 92.64% | 91.90% | 92.21% |
| Scottish Premiership | 93.62% | 93.56% | 88.10% | 92.85% | 91.62% |
While Betfair do offer some of the best margins in the industry, be careful when making your selections.
It seems like they currently display 'Get paid early if you're winning at 90:00' odds.
Though it seems like a good offer, there is a catch—often the payout margins are between 84-88%.
Select the normal 'Match odds' from the list, as I show below, if you want the best odds from Betfair!
*Betfair displays Match Odds 90, but you can change them to the normal Match Odds
In-play action is a huge part of football betting today, and you can place wagers at any point during a match.
Sometimes, you might like to wait to see how the teams have set up tactically before locking in your wager. Or, if the favourite falls behind early, this represents a chance to back them to win at a much bigger price than they would have been pre-match.
On the best football betting sites for live betting, you'll be able to bet not only on the standard markets such as the result and total goals, but also on things like corners and cards.
Some bookies will even allow you to put together a bet builder in-play, whereas others have in-play boosts or specific football betting offers that are specific to in-play betting.
If you're interesting in browsing through the top bookies for live betting, we have a dedicated page you might find useful.
"In-play football betting has fast become my go-to market, especially if I'm watching a game on TV. The ability to see and react to the dynamics of a game as it unfolds has paid handsomely at times and just adds that extra excitement, that a pre-match punt can't quite do."
LeoVegas put a lot of attention towards their mobile product, and this goes hand in hand with their live betting offering. For football, a wide range of leagues are covered on the site, meaning there are many live betting opportunities at all times. There is an 'Instant Betting' feature that allows you to bet on things like the next throw in. An in-play bet builder is also available.
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. GambleAware.org
The top betting sites offer live streaming across a wide range of sports, and this includes the top European football leagues.
You won't be able to watch the Premier League through online bookies, but the likes of Bet365, Betfair, Ladbrokes, and other sites show action from Spain, Germany, Italy, France, and more.
On top of that, lots of niche leagues are widely available to watch. Whether it's in Argentina, Denmark, Japan or Belgium, the chances are, you'll find it on one of the below bookies.
The Ladbrokes site has excellent live streaming availability and functionality. Games that are available for streaming are marked with a 'Watch' button, with leagues including the German Bundesliga, Spanish La Liga, and Italian Serie A. If you are also into other sports, you can watch plenty through Ladbrokes, especially horse racing.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
A lot depends on the market betting on and how you are betting. For straightforward sportsbook betting, both Bet365 and Paddy Power are excellent options, usually providing the best odds across the many markets available.
For bigger matches, it is usually a good idea to shop around if possible, with those games likely to entice bookies to offer a price boost or enhanced offer. As an example, one bookmaker may offer a boost to a specific scoreline, while another may enhance a First Scorer market on a particular player, giving punters extra options.
Another thing to consider is betting on an exchange, which usually results in better odds overall. Betfair Exchange is the best place to go for exchange betting, although inexperienced players would be advised to take a more cautious approach to doing so.
It has become increasingly difficult for football betting sites to stand out from the crowd in recent years, with any new betting innovation quickly copied by others. However, there are a few key pointers that all bookmakers need to provide if they are to be considered a great football betting site.
You may not get everything mentioned above on the same football betting site, but it is easy to pick out the priorities that matter to you and find a bookie that suits those needs.
No, although the vast majority of big brand bookmakers offer Asian handicaps for football betting, not every site does. Here are some of the best football betting sites for these markets.
Most bookmakers have strong Premier League (EPL) betting coverage on their sites, but extra praise goes to Sky Bet, Betfair, Paddy Power and Betway, who really go the extra mile in terms of markets offered, specials and enhanced odds, along with plenty of "insurance" options for bets too.
If you are looking to bet purely on the Premier League, then look no further than these football betting sites.
It feels like more and more markets are added to football betting sites each season, but it's good to know that the most popular betting markets are also the most common too.
The most common is the Outright result, also known as 1X2 or WDW to players, which sees players picking a team to win the match or for the game to end in a draw.
After the outright result betting, the First Scorer and Correct Score markets are most common, with punters looking to predict the player to score the first of a particular game or to predict the exact score of the match after 90 minutes.
Yes, of course! Most top bookies have a betting app for iPhone and Android, and you can place your football wagers on there, with all features found on desktop sites, available on the apps too.
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