Top 10 Betting Sites for Bet Builders (2020 Ranking)
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Top 10 bet builder betting sites 2020
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Top 10 Bookies for Bet Builders in 2020

5 February 2020

The Bet Builder is now a staple of UK betting sites, and in 2020 there is a variety of sports available. Each bookmaker offers something different, as we break down in this article.

For a long time, online bettors were frustrated that they could not combine multiple scenarios within one event and make it into a single bet. The Request A Bet feature was a great stopgap, but now, punters can put together their own combos, commonly known as a Bet Builder.

Most top UK betting sites now have a Bet Builder function in some form, with football by far the most commonly seen sport associated with the feature. Much to our delight, some now go as far as basketball, American football, and tennis.

We expect this to continue to grow because it has massively improved the convenience of betting, and given users more control over their wagers.

Best Betting Site for Bet Builders 2020

Bet365 Bet Builder

100% up to £100 in bet credits

Since the addition of the tennis Bet Builder, Bet365 is now the undisputed king of this feature in the eyes of many. They also offer the function for every basketball game, not just the NBA and NCAA. They also have a great football Bet Builder, available on all leagues, and you can combine up to four Bet Builders into one accumulator bet. A maximum of six selections can be added to each Bet Builder.

Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


What is a Bet Builder?

The Bet Builder allows you to create precisely the bet you are looking for. With stat-heavy sports such as football, basketball, tennis, and American football, there are so many elements within one match, and you can combine a number of them to get the odds you want.

Punters that are familiar with Request A Bet markets, or a renamed branded equivalent, will have already seen the type of bets that the Bet Builder can now provide.

William Hill Your Odds

William Hill is one of many UK betting sites that lets punters request a bet over Twitter.

While requesting a bet is still necessary in some cases, and remains a useful tool, the Bet Builder has completely taken over, especially when it comes to football.

Previously, multiple selections within one game could not be put into an accumulator together because one outcome affects the other

Normally, combining two 2/1 shots into a double would give you odds of 8/1. But within the same game, if Lucas Moura is 2/1 to score anytime and Tottenham are 2/1 to win, you should not get 8/1 for combining them, because Moura scoring has an impact on the other bet on Spurs to win.

Popular selections in football Bet Builders include corners, cards, goals, free-kicks, result and winning margin.

Bet Builders take into account the impact that one scenario has on another and give users an instant price regardless.

Top 10 Bet Builder Betting Sites 2020

  1. Now has tennis Bet Builder

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. Range of Same Game Multi promos

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.

  3. Great for football, NBA & NFL

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

  4. Excellent player stat markets

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

  5. Best NBA Bet Builder

    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

  6. Corner handicaps & booking points

    New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  7. Regular #BetYourWay free bet offers

    New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. Terms Apply.

  8. User-friendly Bet Builder

    New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

  9. Special markets such as goal method

    New UK & NI customers only. 18+. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Full T&C's apply.

  10. Breadth of stats provided

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

Bet Builder Markets

Bettors want as much flexibility as possible with their Bet Builder wager. With football, the standard markets such as the result, over/under goals, anytime goalscorer are great, but the bookmakers that really stand out offer a much wider range than their competitors.

Coral boast one of the best football Bet Builder offerings, especially when it comes to player stats. For each individual player, you can back them to register tackles, passes, crosses, offsides and more.

Coral Bet Builder Player Stats

Coral's Bet Builder is the best for individual player stats.

With basketball Bet Builder features, the same should be expected. The sport is very player stat-oriented and it is common for punters to wager on an athlete’s points, rebounds, and assists.

The BetVictor NBA Bet Builder is second to none when it comes to this. Not only can you include player steals, turnovers, blocks and three-pointers in the bet, but you can adjust the total for each prop, thus increasing or decreasing the odds.

You can also do this on Paddy Power and Betfair’s NBA Same Game Multi, but BetVictor just offers more variety in this instance. Bet365 has a wide range of markets on their basketball Bet Builder, but you cannot adjust the player totals.

Paddy Power and Betfair also have an NFL Bet Builder for American Football, with a terrific selection, though not all player props can be included. 

Recommended NBA Bet Builder

BetVictor Bet Builder

Bet £5 get £30

The BetVictor NBA Bet Builder allows users to put together a combo bet on the same game, with up to six selections which can be match markets or player markets. All of the main player stats can be included, as well as the match handicap and total points. You can adjust the spread or points over/under total line.

Claim £30 offer

New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly


Bet Builder: Things to Consider

There is no doubt that Bet Builder wagers are a lot of fun to put together. It can make every aspect of a football match or basketball game exciting, but you should be careful that you don’t make selections for the sake of it.

While it can be tempting to keep adding elements to your Bet Builder and watch those odds go up, that isn’t always likely to result in successful betting.

Bet Builder Strategy Checklist
  • Ensure that your picks are backed up by stats
  • Only take a bet if it’s good value
  • Put together the same bet on multiple sites and go for the best odds
  • Be disciplined
  • Understand the nuances of different selections

With a number of bookmakers offering different markets as part of their Bet Builder, such as player passes on Coral or team free-kicks per half on Bet365, with proper research you can really finetune your bets and only wager on what you are confident on.

If there is a fixture in which one team has the lowest possession per game in their league, head to Coral and look at the lines for their opposition players’ passing.

One team might be plagued with injuries and some squad members may be playing out of position. This could result in more shots or tackles for certain players than usual.

Delve into team and player stats and try to spot value in Bet Builders.

If you notice that a referee is more card-happy than others in his league, look around for card markets in bet builders, and consider booking points on William Hill, for example, not just cards.

It may be laborious going through all of the betting sites with Bet Builder and putting together the same bet over and over again, but as is the case with all types of sports bets, you should only be betting on the sites with the highest odds for your chosen bet, where possible.

Bet Builder Betting Promotions

Some UK bookmakers run promotions or offer free bets when you use their Bet Builder function. Free Bet Builder bets can also sometimes be seen as part of sign up offers with betting sites.

Betway have a large number of promotions for UK customers at all times, and often give users the chance to earn a free bet if they wager on a #BetYourWay market, which now has a Bet Builder option.

Betway 5 Free Bet

An example of a previous #BetYourWay offer from Betway

Betfair reward punters with a free bet up to £25 if they win a football bet on their version of a Bet Builder, the Same Game Multi, with odds of 4/1 or more. With a wide range of team stat markets available on their site, this is a great offer.

A bookie that is renowned as one of the best for free bets and betting offers is Paddy Power, and a number of their deals involve the Same Game Multi feature.

All new and existing Paddy Power customers can claim a free bet if one leg of their 4+ fold acca or Same Game Multi lets them down.

Recommended Bet Builder Promotion

Paddy Power Same Game Multi

£20 Risk Free Bet

The new customer offer for Paddy Power contains a £20 risk-free bet, which means if you place a £20 bet on any sports market and it loses, you will be refunded in cash. Additionally, you get a £5 free bet to used on their Bet Builder, named a 'Same Game Multi'. This is one of the most generous welcome bonuses in the UK, and Paddy Power also offer many further deals.

Claim £20 offer

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.


Bet Builder Verdict

There is no doubt that the Bet Builder has been a great addition to online betting sites in the UK. While some are better than others on the whole, there is not one particular bookmaker that delivers everything.

Bet365 is probably the best place to start. Just like their overall betting offering, they have an outstanding range of markets for their football, tennis and basketball Bet Builder function, with the bigger events generally having more available bets. The fact that you can combine multiple Bet Builders into one acca is a huge plus, too.

Betfair and Paddy Power are also very popular because they have NFL and NBA

BetVictor also has NBA, and does that particular league better than anybody else.

Bet Victor Bet Builder NBA

If you love football stats for players and teams, Coral is a must-have.

William Hill also offers something different and will often give you a better price. Betway, on the other hand, have great #BetYourWay deals.

It is recommended that you decide which factors matter the most to you before select which bookies to register with. And remember, be sensible and smart with your Bet Builder wagers and don't go aimlessly chasing the higher odds without sufficient research.

Bet Victor Bet 5 Get 30

Claim the BetVictor welcome offer and start using their Bet Builder.

Best Sites for Football Bet Builders

  1. Combine Bet Builders into an acca

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. Bet on individual player stats

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

  3. World-class selection

    New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  4. Free bets when you win

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

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