Top10 betbuilder bookies
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Top 10 Bookies for Bet Builders in 2024

15 January 2024

The Bet Builder is now a staple of UK betting sites, and in 2024 there is a variety of sports available. Each bookmaker offers something different, as we break down in this article.

Most top UK betting sites now have a Bet Builder function in some form, with football by far the most commonly seen sport associated with the feature. Much to the delight of many punters, some now go as far as basketball, American football, ice hockey, rugby and tennis.

Best Bet Builder Sites

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  1. Bet £10 Get £30 in Free Bets

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

  2. Bet £5 Get £20
    In Free Bets

    18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.

  3. Bet £5 Get £20 in Free Bets

    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

  4. Bet £5 Get £20 Free Bet

    18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

  5. Bet £10 Get £40 in Free Bets

    18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. begambleaware.org | Please gamble responsibly

  6. Bet £10 Get £30 in Free Bets

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

  7. £30 Matched Free Bet
    Plus 100 Spins

    New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

  8. 50% Cash Back up to £35
    + 10 Free Spins

    QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ BeGambleAware. New UK Customers Only. T&Cs apply

  9. Bet £10 Get £50 In Bonuses

    New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

  10. £40 Money Back
    + £10 casino bonus

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

Betting sites with bet builder

For a long time, online bettors were frustrated that they could not combine multiple scenarios within one event and make it into a single bet. 

The Request A Bet feature was a great stopgap, but now, punters can put together their own combos, commonly known as a Bet Builder.

We expect the popularity of bet builders to continue to grow because it has massively improved the convenience of betting and given users more control over their wagers.

Best Bet Builder

Bet365 Bet Builder

Bet £10 Get £30 in Free Bets

Since the addition of the tennis Bet Builder as well as the NFL bet builder, Bet365 is now the undisputed king of this feature in the eyes of many. They also offer the function for every basketball game - not just the NBA and NCAA - making this one of the best bet builder sites in the US as well as the UK. They also have a great football Bet Builder, available on all leagues, and you can combine multiple Bet Builders into one accumulator bet. A maximum of 12 selections can be added to each Bet Builder.

Claim £30 offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.


What is a Bet Builder?

The Bet Builder allows you to create precisely the bet you are looking for. With stat-heavy sports such as football, basketball, tennis, and American football, there are so many elements within one match, and you can combine a number of them to get the odds you want.

Punters that are familiar with Request A Bet markets, or a renamed branded equivalent, will have already seen the type of bets that the Bet Builder can now provide.

William Hill Your Odds

William Hill is one of many UK betting sites that lets punters request a bet over Twitter.

While requesting a bet is still necessary in some cases, and remains a useful tool, the Bet Builder has completely taken over, especially regarding football.

Previously, multiple selections within one game could not be put into an accumulator together because one outcome affects the other

Normally, combining two 2/1 shots into a double would give you odds of 8/1. But within the same game, if Heung-Min Son is 2/1 to score anytime and Tottenham are 2/1 to win, you should not get 8/1 for combining them, because Son scoring has an impact on the other bet on Spurs to win.

Popular selections in football Bet Builders include corners, cards, goals, free-kicks, result and winning margin.

Bet Builders take into account the impact that one scenario has on another and give users an instant price regardless.

Top 10 Bet Builder Betting Sites 2024

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  1. Now has tennis Bet Builder

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

  2. Range of Bet Builder promos

    18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.

  3. Great for football, NBA & NFL

    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

  4. Excellent player stat markets

    18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

  5. Best NBA Bet Builder

    18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. begambleaware.org | Please gamble responsibly

  6. Corner handicaps & booking points

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

  7. Regular #BetYourWay free bet offers

    New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.

  8. User-friendly Bet Builder

    QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ BeGambleAware. New UK Customers Only. T&Cs apply

  9. Special markets such as goal method

    New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

  10. Breadth of stats provided

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

Bet Builder Markets

Bettors want as much flexibility as possible with their Bet Builder wager. With football, the standard markets such as the result, over/under goals, and anytime goalscorer are great, but the bookmakers that really stand out offer a much wider range than their competitors.

Coral boasts one of the best football Bet Builder offerings, especially when it comes to player stats. For each player, you can back them to register tackles, passes, crosses, offsides and more. 

They also offer a raft of pre-built bet builder bets, to make it easier for players to pick out their exact bet, or a bet based around specific odds amounts.

Coral Bet Builder Player Stats

Coral's Bet Builder is the best for individual player stats.

With basketball Bet Builder features, the same should be expected. The sport is very player stat-oriented and it is common for punters to wager on an athlete’s points, rebounds, and assists.

The BetVictor NBA Bet Builder is second to none when it comes to this. Not only can you include player steals, turnovers, blocks and three-pointers in the bet, but you can adjust the total for each prop, thus increasing or decreasing the odds.

You can also do this on Paddy Power and Betfair’s NBA Bet Builder, but BetVictor just offers more variety in this instance. Bet365 has a wide range of markets on their basketball Bet Builder, but you cannot adjust the player totals.

Bet365, Paddy Power, and Betfair each have an NFL Bet Builder for American Football with a terrific selection of player props.

Recommended NBA Bet Builder

BetVictor Bet Builder

Bet £10 Get £40 in Free Bets

The BetVictor NBA Bet Builder allows users to put together a combo bet on the same game, with a range of selections which can be match markets or player markets. All of the main player stats can be included, as well as the match handicap and total points. You can adjust the spread or points over/under total line.

Claim £40 offer

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. begambleaware.org | Please gamble responsibly


Bet Builder: Things to Consider

There is no doubt that Bet Builder wagers are a lot of fun to put together. It can make every aspect of a football match or basketball game exciting, but you should be careful that you don’t make selections for the sake of it.

While it can be tempting to keep adding elements to your Bet Builder and watch those odds go up, that isn’t always likely to result in successful betting. It is also a good practice to take a look at the pre-made bet builders, which offer a more realistic opportunity to place a successful bet, or can be used as a good baseline to build your own,.

Ben's Bet Builder Strategy Checklist

  • Ensure that your picks are backed up by stats
  • Only take a bet if it’s good value
  • Put together the same bet on multiple sites and go for the best odds
  • Be disciplined
  • Understand the nuances of different selections

With many bookmakers offering different markets as part of their Bet Builder, such as player passes on Coral or team free-kicks per half on Bet365, with proper research you can finetune your bets and only wager on what you are confident on.

If there is a fixture in which one team has the lowest possession per game in their league, head to Coral and look at the lines for their opposition players’ passing.

One team might be plagued with injuries and some squad members may be playing out of position. This could result in more shots or tackles for certain players than usual.

Delve into team and player stats and try to spot value in Bet Builders.

If you notice that a referee is more card-happy than others in his league, look around for card markets in bet builders, and consider booking points on William Hill, for example, not just cards.

It may be laborious going through the list of all UK betting sites, finding the ones with Bet Builder, and putting together the same bet over and over again, but as is the case with all types of sports bets, you should only be betting on the sites with the highest odds for your chosen bet, where possible.

Bet Builder Betting Promotions

Some UK bookmakers run promotions or offer free bets when you use their Bet Builder function. Free Bet Builder bets can also sometimes be seen as part of sign up offers with the best betting sites.

Betway have a large number of promotions for UK customers at all times, and often give users the chance to earn a free bet if they wager on a #BetYourWay market, which now has a Bet Builder option.

Betway 5 Free Bet

An example of a previous #BetYourWay offer from Betway

A bookie that is renowned as one of the best for free bets and betting offers is Paddy Power, and a number of their deals involve the Bet Builder feature.

They might even offer you a completely free bet builder wager around a particularly big game.

Recommended Bet Builder Promotion

Paddy Power Bet Builder

Bet £5 Get £20
In Free Bets

Paddy Power have various bet builder promotions for customers, such as the long-standing 'Free Bet if One Leg of Your 4+ Fold Acca Lets You Down' deal, which is well worth a look.

Claim £20 offer

18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.


Bet Builder Verdict

There is no doubt that the Bet Builder has been a great addition to online betting sites in the UK. While some are better than others, on the whole, there is not one particular bookmaker that delivers everything.

Bet365 is probably the best place to start. Just like their overall betting offering, they have an outstanding range of markets for their football, tennis and basketball Bet Builder function, with the bigger events generally having more available bets. The fact that you can combine multiple Bet Builders into one acca is a huge plus, too.

Betfair and Paddy Power are also very popular because they have NFL and NBA

BetVictor also has NBA, and does that particular league better than anybody else.

Bet Victor Bet Builder NBA

If you love football stats for players and teams, Coral is a must-have.

William Hill also offers something different and will often give you a better price. Betway, on the other hand, has great #BetYourWay deals.

It is recommended that you decide which factors matter the most to you before selecting which bookies to register with. And remember, be sensible and smart with your Bet Builder wagers and don't go aimlessly chasing the higher odds without sufficient research.

Betvictor 10 40

Claim the BetVictor welcome offer and start using their Bet Builder.

Best Sites for Football Bet Builders

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  1. Combine Bet Builders into an acca

    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

  2. Bet on individual player stats

    18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

  3. World-class selection

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

  4. Free bets when you win

    New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

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