Casino Promotions

There are plenty of different ways in which the top UK online casinos try to attract new players and ensure they return time after time. The strong competition at the top of the UK casino tree means big names and disruptive new sites need to get creative! 

Below are some of the most common types on online casino promotions:

Read on below to find more about these casino promotions.

The best casino promotions are often the ones on offer to new customers: 

Casino Welcome Bonus

Most UK online casinos offer some form of welcome bonus promotion to attract new players. These sign up offers often take the form of a matched deposit bonus, cash bonuses, or free spins or plays on particular casino products.

When deciding which sign up deal works best for you, make sure to check all the key details, such as turnover requirements (displayed clearly in all casino promotions lists at bookiesbonuses.com).

Free spins are one of the most popular casino promotions and in a sense they are the online casino equivalent to free bets offered by online bookies.

They’re often handed out by operators to promote a specific game on their platform and you can find them as part of new customer sign up offers or existing customer promotions.

Daily Spins

Daily Spins are regularly available at online casinos. They're a top promotion to look for if you already have an account with a casino site as existing customers often qualify for Daily Spins promotions. 

Many Daily Spin promotions are free-to-play (provided that you have deposited with that casino previously) and offer serious prizes including, of course, more free spins!

Existing Customer Free Spins 2024

A selection of the top operators offering free spins for existing customers (in addition to superb sign up offers) can be found below:

• Betway - Up to 200 Bonus Spins & Daily Spin to Win
• Paddy Power - £5 Free Bet on slots every week
• Betfred - Up to 200 Weekly Free Spins Accumulator
• Bet365 - Five Days of Free Spins, Drops & Wins

Casino free bets is a somewhat confusing term given that not all online casino operators refer to this type of promotion in the same way. However, casino free bets are essentially the same as free bets on an online sportsbook - risk-free opportunities to win money.

Some operators refer to free spins as ‘free bets’, while others may use the term free bets to advertise deals on table games like blackjack or roulette.

Deposit bonuses are in effect free bets, too. Lots of casinos will match new customer deposits with free bets to the same value as the deposit. That bonus money is risk-free but remember there may be turnover requirements attached.

Slots Promotions

Slots games are hugely popular among online casino players and slots promotions are found at almost all online casinos.

Some operators offer special payout multiplier bonuses, others offer slots promotions like free spins, happy hours, cash prizes and jackpots.

Prize Wheels

Prize wheels have a long history as centerpieces for saturday night TV game shows, but they’re also used by some online casinos as a promotional tool.

Just like on Wheel of Fortune, online casino prize wheels offer players opportunities to win a variety of different prizes ranging from cash rewards to free spins on top online casino games.

Poker Freeroll

Some operators like Betfair and Bwin provide impressively in-depth standalone poker products. The vast majority of other online casinos include some form of poker as part of their wider casino offering for UK players.

If you’ve got this far down our no-stone-left-unturned summary of casino promotions, you’ll not be surprised to discover that there are plenty of poker promotions available.

Poker freeroll is one of the more sought after poker promotions as these events allow players to join tables and play against others for a cash prize - all without spending a single penny!

Ladbrokes is among the top online casino operators to offer freeroll poker tournaments, with up to $1,200 up for grabs every day.

Some existing customer promotions like daily spins have been covered above, but there are plenty of other promotions at the UK's top online casinos that regular players can take advantage of:

Cashback Casino Bonus

Cashback offers are a very common promotion, not just within the online casino world but also with things like credit cards, shops, plane tickets, and more.

One gripe that is often levelled at online sportsbooks and casinos (and, to be fair, other services like subscriptions and utilities) is that they only care about attracting new customers and that’s why the best offers are reserved for new sign-ups.

While it is true that new online casino accounts often benefit from generous promotions, cashback deals give a little back to regular players, too.

Refer a Friend Casino Bonus

Online casinos are always thinking up new strategies for attracting new players. One strategy that has stood the test of time is Refer a Friend schemes.

Referring a friend is one of the ways that existing customers can bag themselves an exclusive promotion.

While many online casinos offer generous new customer sign up bonuses, there aren’t as many good deals for existing customers so Refer a Friend deals appeal to both regular players and the new sign-ups that they encourage.

The hard-working casino promotions experts at Bookies Bonuses consider Paddy Power’s Refer a Friend casino promotion to be the pick of the bunch.

Casino Loyalty Programs

Loyalty programs are another good way for existing customers to maximise the value of their casino play.

Loyalty program promotions enable regular players to unlock rewards or a regular - often daily or weekly - basis. These can be free spins, bonuses, or even cash prizes.

A popular type of loyalty program is a comp points program, where players earn points for every £1 spent with that particular operator. These points can often be converted into cash, which means comp points programs are essentially cashback deals.