Best Betting Sites 2020 » Top 30+ UK Bookies Tested & Ranked
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Are you looking for the best betting sites in 2020? You have come to the right place. At Bookiesbonuses, we compare, review and rank online betting sites & offers - for your benefit. Have a look in our lists and choose a bookmaker that suits your fancy. Happy betting!

Best UK Betting sites 2020

Rank Bonus Turnover Min odds 
1

Bet £10 get £40 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

2

£10 Free Bet

Turnover: No requirements

Lowest odds: 3/4 (1.75)

Claim Go to website

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

3

Bet £10 get £30 in Free Bets
Plus 60 Free Spins!

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

4

5 x £20 Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

5

100% up to £100 in bet credits

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

6

£20 Risk Free Bet

Turnover: No requirements

Lowest odds: -

Claim Go to website

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.

7

Bet £5 get £30

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

8

Up to £40 Welcome Bonus

Turnover: 6x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

9

100% up to £100
Exclusive offer!

Turnover: 10x bonus amount

Lowest odds: 1/1 (2.00)

Claim Go to website

New customers only. Min deposit £10 (UK Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only. T&Cs apply.

10

Bet £15 get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1

Claim Go to website

New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal are not eligible. T&C's apply. 18+.

11

Bet £5 get £30

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets, set events only at odds 2.00+ plus a £10 Casino Bonus, not for Baccarat, wager 35x to withdraw a max of £250, game weighting: Slots/Instant Win:100%; Roulette/Table Games/Video Poker:20%; Blackjack:10%. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly

12

Bet £10 get £10 Free Bet

Turnover: No requirements

Lowest odds: 4/5 (1.80)

Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs

13

Up to £25 Free Bet

Turnover: No requirements

Lowest odds: 7/10 (1.70)

Claim Go to website

18+ | General Promotions Terms Apply | New UK customers only | min bet £10 | match max £25 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply

14

Bet £10 get £30 in Free Bets

Turnover: 10x bonus amount

Lowest odds: 1/2 (1.5)

Claim Go to website

New players only. Minimum £/$/€10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £/$/€30, minimum odds of 1.5, stake is not returned, maximum Conversion £/$/€30, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.

15

Up to £25 Free Bet
If your first settled bet doesn't win

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. See Full T&Cs.

Frequently asked questions about Betting sites & Betting bonuses

We offer you a lot of great content across our website. But for the quick version, check out the following and get the answers to some of the most common questions about betting sites and bonuses.

What is the best betting site?

I prefer Betfair, but also place bets at LeoVegas. My colleagues are into Coral and Ladbrokes, while my best friend loves Bet365. As you can tell, there is no correct answer to this question. There are a lot of good ones, but also a lot of bad ones. In the list below, we rank what we consider to be the best betting sites and betting offers at the moment. This list is not set or final, as the betting world is always changing.

How do I find a betting site that suits me?

It depends on what preferences you have when it comes to betting sites. Do you like in-play betting? Or is it more important that you get the best odds available? There is no correct answer and we suggest that you spend some time on our site to find something that takes your fancy. One thing is for sure though: we don't list any sketchy bookies, so you can be sure to be secure and well looked after, even if the bookie doesn't tick all the boxes.

How do I get started with a betting site?

In order to begin your career with a betting site, you need to create an account. We recommend you read up, compare the betting sites, and take in our reviews here at Bookiesbonuses.com. When you have decided on a betting site, you might want a sign-up bonus. Find a bookmaker you fancy and click the 'Claim' button to get the bonus, as we have exclusive betting offers from time to time.

Are betting sites trustworthy?

Both yes and no. There is no betting site in the history that has not been accused of being a scam or shady. And also, everyone makes mistakes, even bookmakers. It is how they deal with the issue that is most important. We try to only list trustworthy bookmakers - please let us know if you don’t agree.

Which betting sites should I avoid?

Firstly, we recommend you avoid all betting sites that don’t appear legitimate. We don’t list any of these on our site. But it also depends on your location and nationality. We do list bookies on here that might not be available or legal in your country. If you are not from the UK or Ireland, we suggest you look for your specific country under the 'countries' tab in the menu above.

Can betting sites ban you?

Yes, they can. Usually it is because of suspicion of money laundering or cheating, but also, all power lies with the betting site, and they sometimes ban bettors that make too big a profit. However, this doesn’t apply to all bookies. In some cases, it is the other way around. When a player suffers several big losses, a bookmaker may ban them because of harm to their health.

Which is the best betting bonus?

As per most things in life, this is up to the individual. There are, however, some things that are objectively better or worse depending on the bookie. Please compare the bonuses in our lists, but also make sure to consider important factors such as turnover requirements, minimum odds, and validity period.

What betting sites offer free bets?

Most betting sites offer free bets, but not all as a welcome offer. Instead they offer free bets to existing customers as part of a reload bonus. But to compare the best free bets that comes as welcome offers, visit our page for free bets.

We Compare & Review the best betting sites

There are a lot of good betting sites out there, but comparing them is a task too massive for any single player who just wants to find a reliable online bookmaker.

That’s why we’ve created Bookiesbonuses.com, a website dedicated to comparing bookmakers and the best online betting offers.

Compare Betting Sites

Our owlies will help you find the best betting sites, offers & bonuses.

We strive to give you the best information available about only top-tier betting sites, which means that out of all bookmakers, we only list the trustworthy ones on our site. Why? To make your betting as pleasant and easy-going as possible.

Bookiesbonuses.com is mostly directed towards new customer betting offers for UK players, although we do also list welcome bonuses from bookies without a UK licence and compare betting sites for several different countries.

We have years of experience and expertise across numerous geographical places, and we always aim to present you with the best current bookmakers within all the countries we cover.

Bookies Bonuses contents

Here are just a handful of the betting and bonus-related topics you can find out about at Bookiesbonuses.com:

For more information about the team behind Bookiesbonuses.com click here.

Also, if you have any questions about betting sites or offers don’t hesitate to contact us.

In the spotlight

Top 10 Online Betting Sites in 2020

8 January 2020

Are you searching for the best betting sites in 2020? You have come to the right place. In order to help you make a great choice, we have made a thorough scan of the online betting sphere. This is our ultimate guide for 2020. Read more

Top 10 Bookies for Bet Builders in 2020

5 February 2020

The Bet Builder is now a staple of UK betting sites, and in 2020 there is a variety of sports available. Each bookmaker offers something different, as we break down in this article. Read more

Best betting sites 2020

Since this website was launched, way back in 2009, we have been constantly testing and reviewing betting sites, in order to provide our visitors with the best options. Many betting websites have come and gone over the years, but some are evergreen.

Best Betting sites 2020

  1. Great odds & Cash Out feature

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  2. All-round, great bookie

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

  3. Unrivalled live streaming selection

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  4. Always great odds & support

    New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

  5. Fantastic supply of odds

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  6. Always outstanding promotions

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  7. User-Friendly interface

    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

  8. Reliable bookmaker for all

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Top betting sites

Throughout the past decade, the criteria we have used to rank bookmakers have constantly changed. On top of evaluating each site based on their odds, markets, betting offers, and reliability, we now take into account the live betting and streaming functionality, the quality and availability of betting apps, and the different payment methods offered.

It is not uncommon to now see various betting sites market themselves in a certain way so that punters know that they specialise in certain sports, features, or functions.

Today, there are over 900 bookmakers with a UK license, and even though there are some new challengers, the well-known brands are still the main players.

Out of the 900+ licensed bookies, and the trustworthy 50+ we list on this site, the following are our three favourites.

Betfair

5 x £20 Free Bets

Betfair has been one of the great betting sites for a number of years, and while the competition gets even more stiff as time passes, the product still stands strong. Since Betfair offer both a sportsbook and an exchange, punters get more choices than with any other bookie. And if you are a massive football fan, Betfair will not let you down, as they provide one of the best selections for football matches and markets out there.

However, even if Betfair is our current favourite bookie overall, they are not perfect. The biggest downside for players is the smaller selection of markets and events offered by Betfair for some sports. For example; If you are interested in eSports or ice hockey, Betfair is far from the best option.

  • A fantastic selection of football betting
  • Not the best for smaller events and markets

Please read our full review by clicking the "Betfair review" button below.

Claim £100 offer

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.


Betway

£10 Free Bet

Just like many UK bookies, Betway offer a lot of variety in their sportsbook, especially when it comes to classic British sports, such as football or horse racing. What separates Betway from the competitors is mainly that they cover all areas of sports betting very well, which makes their product one of the best in the business.

What can be a turn off for some is the lack of Asian handicap, which is a type of market preferred by many players.

  • A fully stocked sportsbook
  • No Asian handicap

Please read our full review by clicking the "Betway review" button below.

Claim £10 offer

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.


Bet365

100% up to £100 in bet credits

A list of the best betting sites would not be legitimate without Bet365. They still offer the best selection of high-qualitative odds, both pre-game and in-play. In addition, they have the absolute most smooth in-play betting experience you will ever find. Quick updates and a seamless sensation are just two of the expressions that can be used to describe it.

Bet365 has got a unique interface that can be tricky for new players. If one gets used to it, it works very well. But it really stands out compared to most other versions, which can put some players off.

  • The best markets, live betting, and cash out
  • Tricky interface & navigation

Please read our full review by clicking the "Bet365 review" button below.


New Betting Sites for 2020

As the years go by, the world of betting evolves and great new betting sites are constantly appearing out of nowhere. Some of them are better than others though, and we take great pride in bringing you the best and most accurate reviews and rankings.

Best New Betting Sites

  1. STS - Football offers for all customers
  2. Betiton - Fast markets available
  3. Parimatch - Wide range of promos
  4. Mr Play - Many payment methods
  5. Mobile Wins - Bet 10 Get 30
  6. LeoVegas - Quality mobile product
  7. VBet - Large Esports section
  8. Pokerstars Sports - Great football player props

In early 2020, STS became one of the latest additions to the crowded UK market, and the likes of BetitonMobile Wins, and Parimatch have followed suit. PokerStars have been around for many years, but their brand new sportsbook, PokerStars Sports, is a quality offering. 

Out of all new betting sites, we only list the trustworthy ones on our site.

All of the aforementioned bookmakers have made it onto our lists, as they are all fully licensed and regulated plus they each offer excellent betting features.

By registering with a new betting site, you can claim their welcome offer and also check to see what existing customer promotions they have.

Recommended new betting site

STS

Up to £40 Welcome Bonus

STS is a breath of fresh air on the UK betting market. After great success and popularity with German and Polish players, STS got their UK licence in December of 2019. With a great selection and good quality odds, be sure that STS will become a favourite among UK punters.

Claim £40 offer

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.


Best Online Betting Sites for Football

The vast majority of online betting sites offer their customers a huge selection of betting on football in terms of matches as well as markets and features. To find the best betting site for football, it is important to see what is important for just you and your betting. But, in general, there are several basic principles you should look for.

What makes a top football betting site?

  • Betting selection
  • Well-priced odds
  • Live betting
  • Cash-out function
  • Live streaming

Normally, it’s the big sites that offer the best variety of features. For example, Betfair and Bet365 both offer a great selection and excellent features like live betting or the Betfair Exchange.

When it comes to odds, however, the sites can vary a bit more, with some sites concentrating on competitive odds - not just when it comes to football but also specific leagues or events. Examples of betting sites with a good payout for football are Bethard and 888sport.

Recommended football betting site

BetVictor football betting

Bet £5 get £30

When it comes to betting on football, BetVictor will give you one of the best products in the business. With a wide selection of nations, leagues and markets you can be sure to find what you are looking for at BetVictor. While they specialise in the Premier League and lower-tier English football, BetVictor will still offer you a great range of odds for international leagues as well.

Claim £30 offer

New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly


Best betting sites for horse racing

Horse racing is one of the most prominent sports on many UK betting sites. It has been a major part of the makeup of lots of classic bookies that have transitioned from the high street to online, while new betting sites simply must have an exemplary horse racing betting offering if they are to become a major player.

Best horse racing betting sites

  1. Betfair: Lay bets on the exchange
  2. Bet365: Huge range of markets
  3. Betway: Offers and promotions
  4. Paddy Power: Collect Rewards and get free bets
  5. Ladbrokes: Daily odds boosts

Races take place each day, and while domestic racing is the most popular among UK bettors, there are also meetings to wager on in countries such as the USA, France, South Africa, and more. Betting sites offer markets for trotting too - a variation of horse racing that is particularly big in Scandinavia.

You can expect to find a variety of betting promotions around horse racing as betting sites look to attract punters. Best Odds Guaranteed is the most common, while money back specials are also regularly offered.

We suggest you use horse racing betting sites with live streaming, as that way you can bet and watch races all in one place.

Recommended horse racing betting site

Ladbrokes horse racing betting

Bet £5 get £20 in Free bets

Ladbrokes is one of the best and longest-serving British bookmakers and it is, therefore, no surprise to see that they put such an emphasis on horse racing. The selection of races is excellent from both and domestic and international standpoint, but the best feature is the daily odds boosts in which users can choose which prices they want to enhance. Around big meetings such as Cheltenham or the Grand National, the betting offers are ramped up even more.

Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.


Top Betting Sites for Live Betting

Live betting with online betting sites has become very popular in the past few years. In order to remain competitive, bookmakers really need to offer live betting and it will be hard to find a betting site on the web that doesn’t offer this. However, certain sites are better than others when it comes to live betting.

Best Live Betting Sites

  1. Bet365
  2. Bethard
  3. Unibet

What often separates them is the selection of matches available live, how good the odds are, and how well the features work on your mobile. It is a huge plus if the bookie has got a nice application, and here on Bookies Bonuses we have rankings of the best betting apps among UK bookmakers

You will generally find that the larger sites like Bet365 and Unibet offer the best built-in features. However, other betting sites have also invested a lot in live betting.

Recommended live betting site

Bet365 live betting

100% up to £100 in bet credits

There is no bookmaker on the planet that offers you better in-play betting than Bet365. The supply of matches and markets seems endless, and the fast pace with which you can place your live bets can’t be found anywhere else. Also, their cash out feature is the best on the market, which means you can close your bet with ease, both fully and partially. With Bet365, your live experience will be better than at any other betting site.


Best Betting Sites for Cash Out

In the same category as live betting, you will also find the cash out feature, which lets punters close the bet before the end of the match and thus secure a win or cut their losses. Most betting sites offer this function in some form or another, but it can vary in quality depending on how well constructed their cash out function is.

cash out betting sites

The cash out-function is great if you want to secure a win.

The best cash out functions in the industry belong to the following bookies:

  1. Bet365
  2. Betfair
  3. William Hill
  4. 10Bet
  5. Coral
  6. BetVictor
  7. Betway

Some betting sites only offer cash out before the match, while others offer it during live games. In addition, there are betting sites in which the punter can close part of the bet, in order to secure his/her investment, but leave the remaining part active.

Recommended cash out betting site

Betfair cash out

5 x £20 Free Bets

With Betfair’s excellent cash out feature, you won’t be disappointed. It is possible to close most bets in their sportsbook, including both live and pre-match wagers. You can also use to option to close a part of your bet with a so-called partial cash out. We highly recommend Betfair for one of the best cash out features on the market.

Claim £100 offer

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.


Best International Betting Sites

At Bookies Bonuses, we list and rank betting sites not only in the UK but on a global scale. While some bookmakers only operate in one country or a handful of territories, many of the top brands within online betting have a presence in all corners of the world.

Top International Betting Sites

  1. Betway
  2. Bet365
  3. LeoVegas
  4. Unibet
  5. 888sport

Even if the odds are the same and the main markets are listed in each territory on any given international betting site, some bookies may be better or more popular in one country over another based on the betting offers they are able to provide, the banking options on offer, and the availability of a mobile app.

Of course, horse racing is more important in the UK than in Kenya, while cricket betting is more important in India than in Germany. So, be sure to compare the betting sites and determine which one suits your needs based on their areas of specialty.

Betting sites UK - How to find the best bookies in the UK

The world's largest betting market is the British one. With the great history of betting shops, it was no surprise that when online betting was invented, bookmakers from the UK were the pioneers. 

Bookies like Betfair, Ladbrokes and William Hill have over 20 years of experience in the online business.

The fact that these old bookies are the most popular is not surprising. They have had the time to build user-friendly products and their longevity and trustworthiness are admirable.

New betting sites challenge the classics

While the classic bookies still attract a lot of punters, many new betting sites are catching up and establishing themselves on the UK market, mainly due to different nichés that separate them from the “dragons”. 

This might include online betting sites like LeoVegas - who are in the driver’s seat when it comes to 'mobile-first' betting, as their product is created with the mobile version as the primary platform - or Bethard, who were granted a UK licence in 2018 and boast one of the best products in terms of odds.

All in all, the betting market is great for UK players. A strict regulation makes it easy to trust the betting sites and there are a lot of them. This means that both welcome offers and a variety of odds are in abundance. 

We always recommend that you choose a bookmaker that is licensed in your country, to make sure all rules are followed.

How we rank the best betting sites

The competition is very stiff between the best online bookies, which is something that benefits the customers. The stiff competition leads to better odds and prices as well as better welcome offers and sportsbook bonuses for new customers.

There are many factors to take into consideration when finding the best betting sites online, and these are the factors we think are the most important ones:

  • 1. Licence - Make sure the bookie is licensed to operate in your country. Customers from Great Britain are only allowed to play on bookies licensed by The Gambling Commission.

UK Gambling Commission

The Gambling Commission is the institution in the United Kingdom that has the primary responsibility of regulating the market for online gambling and sports betting. The main goals are to keep online gambling free from crime and to protect vulnerable people, including children.

As of 2019 there are just under 1000 active licences for gambling handed out in the UK.

QUICK FACTS

  • Founded: 2007
  • Headquarters: Birmingham
  • Employees: 280

Source: Wikipedia

Best UK Betting Sites & bookie offers

Owlie's Insight: All bookies without a UK licence are clearly marked as such

  • 2. Odds and payout percentage - To get the most out of your betting you should choose a bookie with competitive odds. The higher the payout percentage, the higher the odds.
  • 3. Variety of betting markets and sports - All bookies offer odds on the biggest events, although the selection of odds can vary a lot between bookies in the lower leagues and on the more uncommon sports. Make sure you choose a bookie with a good selection of odds and markets for the sports and leagues you are primarily punting on.
  • 4. Functions such as live betting, live streaming and cash out
    The development of betting sites has been enormous over the past decade. Live betting is one of these functions which has developed quickly to match demand. Certain sites offer well developed live betting and live streaming functions now. The cash out function - where a bettor can close a bet before the end of the match in order to secure a win or cut their losses - is also something that has grown in popularity and is now offered by a number of betting sites.
  • 5. Welcome offer and promotions - Choosing a bookie with a good welcome bonus or promotion can provide a significant boost to punters' betting bankrolls, especially when it comes to recreational bettors.
  • 6. Payment methods and transaction fees - All major European bookies offer payments via debit cards, e-wallets, prepaid cards, bank transfers, and sometimes even cheques. But you should make sure they have your preferred payment option before you sign up. Another factor to take into consideration is fees for transactions to and from your account.

There are, of course, a lot more factors that go into any of the categories mentioned above. For that reason, we also have a lot of pages on this website that are specifically made to help those of you that are looking for the best bookmaker for a certain niché - for example the best football bookmakers, or the best betting sites for the cash out feature.

The Evolution of betting sites

Betting sites do not look like they did ten years ago, or even five for that matter. It is a business with a constant arms race between the different actors. New functions and features are always in the pipeline with the goal of creating the best product possible.

Many people think that bonus offers are the most important factor for which bookmaker punters choose. But with our experience in the business, we know it is not.

Instead, other factors matter just as much. Different betting markets, interface, or a good and secure payment methods are just a few.

The ones that benefit most from this arms race are of course you, the punters.

As the betting world evolves, betting sites adapt to new changes. Once one bookie started with a cash out feature, others followed to the point where it is standard practice. Don't have a cash out feature? You are not in the game.

At Bookiesbonuses, we always try to be up to date with all of these features and rank our featured bookmakers accordingly.

Paddy power cash out

Bookies such as Paddy Power offer cash out as well as odds boosts.

Improving betting features, odds and selections

So, what can you really bet on at a betting site? Well, as competition gets stiffer, the top betting sites are always trying to introduce new ways of betting, both in terms of events and special odds. 

It has gone from just the old standard home/away win or draw bet types, to the betting sites now offering odds on cards, corners, or different handicaps. One popular way of betting is to use Asian Handicap.

When it comes to different sports or events on which bets can be placed, there is a plethora to choose from. Football, tennis, and horse racing events are among the most popular worldwide and in the UK. The events that generate the most attention are the Fifa World Cup and English Premier League, but also Wimbledon, Cheltenham Festival and the Grand National.

In addition, lesser-known, modern sports and events are on the rise. The fact that several bookmakers have taken big steps towards offering a lot of possibilities for esports betting is an example of this.

User experience

One of the main struggles for all kinds of internet businesses is user experience. For online bookies, it is the same. This is also where one can find quite large differences between betting sites. 

In a world of mobile focus, the bookies that have gone down that route have a big advantage. 

In general, punters are today expecting a great mobile version of the product, and in most cases a mobile app.

We have seen many of the new, fresh bookies go for a mobile version as their main offering, which has helped them establish a presence on the market.

Bookies that succeed with the task of creating a great user experience, especially when it comes to navigation, easy deposits, and fast live betting, have seen success in recent years.

Best betting experience

Deposits and withdrawals at betting sites

One of the main concerns amongst players and bettors is the betting sites' deposit and withdrawal methods. This is also an area that is constantly changing, though it also depends on what country you are from. Different countries offer different payment methods - some good, some bad.

In some countries, deposits and withdrawals are instant with specific payment methods. For UK punters, the main payment methods are still debit cards and e-wallets.

Some worry about safety when it comes to deposits and withdrawals - and it might be a legitimate concern - but, don’t worry, we are here for you. In general, security is very high. 

All major sites use encryption and secure coding to ensure that your money is safe. We would never list a bookmaker that could not be trusted.

As for deposit methods and withdrawals, the betting sites differ a bit. Some offer a lot of different options, from debit cards to e-wallets or bitcoin, while others only offer the bare minimum.

For most bettors, however, a debit card or an e-wallet is sufficient.

Some deposit and withdrawal methods might include fees, so be sure to check all terms and conditions when choosing a payment method.

What are the different types of betting offers?

Almost all betting sites have welcome offers for new customers to take advantage of. There are many different types of offers, which is why we’ve categorised all the bonuses on our site. Below is a list and short description of all of the different types of welcome bonuses we list.

Free Bets

Free Bets are a very popular form of welcome bonus for new customers. A free bet is a sum of money the bookie gives you to bet with in their sportsbook. If you win, you get to keep the winnings but not the original sum of the free bet. Sometimes your winnings are returned without any requirements attached, but sometimes you have to wager your net winnings before you can withdraw them.

There are some other types of free bets, such as risk-free bets and no deposit free bets, you can read more about these on our subpage for free bets.

Bet 10 Get 30

While Bet 10 Get 30 offers usually come in the form of free bets, some bookmakers may include a casino bonus as part of the £30, or even extra spins on top of the £30 bonus.

Many classic British bookies have had Bet £10 Get £30 offers at some point, and even if they are not permanent deals, it could be launched as a promotion around a major tournament or event.

No Deposit Bonus

A no deposit bonus is a bonus given to new players for simply registering a new account. This might sound very flattering, but all of the no deposit bonuses out there come with restrictions that you should be aware of. On our no deposit bonuses page, you will find all of our current no deposit bonuses as well as extra related info.

Deposit Bonus

A deposit bonus is an offer for players making a deposit to a sportsbook or casino. A deposit bonus is usually a percentage of your first deposit, and this can range anywhere from 25% up to as much as 500%. A deposit that is credited as 100% of the initial deposit is called a matched bonus.

Deposit Bonus offers 2020

  1. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. Up to £40 Welcome Bonus

    18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

  3. 100% up to £100
    Exclusive offer!

    New customers only. Min deposit £10 (UK Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only. T&Cs apply.

  4. 100% up to £200

    This offer is only available to new players who made their first deposit. All players must be 18+ years old and of a required legal age to gamble.

  5. 50% up to £100

    New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly. begambleaware.org

  6. 50% up to £50

    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Countries