Welcome to

Bookiesbonuses.com

Finding a suitable betting site can be a bit of a pain in the backside, especially when every bookmaker claims to be the best. Luckily for you, we've been reviewing and comparing them for over a decade and can point you in the direction of the best betting sites in 2021. Just scroll down to see our list of top UK bookies!

Betting Sites

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply
1

Bet £10 Get £30
+ £10 Casino Bonus!

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

2

£30 Matched Free Bet
If your first football acca loses

Turnover: No requirements

Lowest odds: 2/1 (3.00)

Claim Go to website

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

3

Money Back as Cash up to £20

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

4

Bet £10 Get £20 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

5

Bet £10 Get a £20 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

6

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

7

Bet £10 Get £30
+ Best Odds On All PL Matches

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

8

£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!

Turnover: No requirements

Lowest odds: -

Claim Go to website

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

9

Bet £10 Get £30 in Free Bets
+30 Free Spins

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

10

100% up to £100 in bet credits

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

11

Bet £5 Get £30

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

12

Bet £15 get £10

Turnover: No requirements

Lowest odds: 2.0

Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

13

Bet £15 get £10

Turnover: No requirements

Lowest odds: 2.0

Claim Go to website

18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. T&Cs apply.

14

Up to £50 Welcome Bonus

Turnover: 6x bonus amount

Lowest odds: 4/5 (1.80)

Claim Go to website

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

15

Bet £15 Get £10

Turnover: No requirements

Lowest odds: 2.0

Claim Go to website

New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

16

Bet £10 get a £30 Free Bet

Turnover: 10x bonus amount

Lowest odds: 1.5

Claim Go to website

New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 10x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £20. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full terms apply.

17

Bet £5 Get £30

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

18

Bet £5 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

19

Bet £5 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

20

Deposit £20 get £20 Cash Refund on Losses

Turnover: No requirements

Lowest odds:

Claim Go to website

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

21

Bet £10 Get a £30 Free Bet

Turnover: 10x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

New players only. Opt-in Required. Minimum $/€/£ 10 qualifying bets. No cash-outs allowed. Deposit of £/€/$ 10 and place bets to the value of £/€/$ 10 or more to get a £/€/$ 30 Free Bet, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms Apply

22

£20 Backup Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

23

Bet £10 Get £10
+ 10 Free Spins!

Turnover: No requirements

Lowest odds: 3/10 (1.3) per leg

Claim Go to website

New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+

24

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms apply.

25

Bet £10 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

Betting Sites FAQ

If you scrolled past the bonus list and still aren't sure which betting site to go for, you've probably still got some questions. Perhaps these FAQs will set you on the right path.

Which betting sites should I avoid?

Firstly, we recommend you avoid all betting sites that don’t appear legitimate. We don’t list any of these on our site.

On this page, we list betting sites that are licensed in the UK and therefore fully safe and secure for Brits to use.

If you are not from the UK or Ireland, we suggest you click on the UK flag at the top of the page and reveal the other country pages.

How do I start with a new bookie?

In order to begin using a betting site, you need to create an account. We recommend you read up, compare the betting sites, and take in our reviews here at Bookiesbonuses.com. When you have decided on a betting site, you might want a sign-up bonus. Find a bookmaker you fancy and click the 'Claim' button to get the bonus, as we have exclusive betting offers from time to time.

How do I find a suitable betting site?

It depends on what preferences you have when it comes to betting sites. Do you like in-play betting? Or is it more important that you get the best odds available? There is no correct answer and we suggest that you spend some time on our site to find something you like. One thing is for sure though: we don't list any sketchy bookies, so you can be sure to be secure and well looked after, even if the bookie doesn't tick all the boxes.

Are betting sites trustworthy?

If it is listed on Bookiesbonuses.com, then yes. We only have fully licensed, regulated, and trustworthy bookmakers on our site - please let us know if you don’t agree.

Which betting sites are the best?

Some bettors prefer Betfair but might nip over to Betway from time to time. Old school punters may be into Coral and Ladbrokes, but Bet365 has a wide appeal too.

As you can tell, there is no correct answer to this question. There are a lot of good ones, but also a lot of bad ones. At Bookies Bonuses, we rank what we consider to be the best betting sites and betting offers at the moment.

Can betting sites ban you?

Yes, they can. Usually it is because of suspicion of money laundering or cheating, but also, all power lies with the betting site, and they sometimes ban bettors that make too big a profit. However, this doesn’t apply to all bookies. In some cases, it is the other way around. When a player suffers several big losses, a bookmaker may ban them because of harm to their health.

Which is the best betting bonus?

Here are some of the best betting offers available now:

What betting sites offer free bets?

Most betting sites offer free bets, but not all as a welcome offer. Instead they offer free bets to existing customers as part of a reload bonus. But to compare the best free bets that comes as welcome offers, visit our page for free bets.

Betting sites - compared & reviewed

We created Bookiesbonuses.com so that you can quickly find a reliable betting site and then get on with your day.

There's no big sales pitch and it doesn't need to be a difficult decision - simply pick your favourite based on the information we present.

Top 10 Betting Sites

We have years of experience and expertise across numerous geographical locations, but it is in the UK where we truly shine - unlike the sun!

Contents

Here are just a handful of the betting and bonus-related topics you can find out about at Bookiesbonuses.com.

Click on any link to jump to that section of the page ⏬

Hot betting articles 🔥

Top 10 Bookies for Bet Builders in 2021

The Bet Builder is now a staple of UK betting sites, and in 2021 there is a ...

Instant Withdrawal Betting Sites

You can get immediate access to your winnings on some betting sites, while ...

Full UK Bookmakers List 2021

Are you searching for a bookmakers list for 2021? You have come to the right ...

Learn more about betting sites

Best Betting Accounts You Should Have

As many bettors turn their attention away from the high street and towards ...

Boku Betting Sites

Use Boku to top up your betting account through your mobile phone. In this ...

How to Get Free Bets From Online Betting Sites

Free bets are offered by lots of bookies, and in this article, we break down ...

Paddy Power 2 Up You Win: How It Works

With Paddy Power, you can get paid out in full if the team you back to win a ...

Betting Sites With Kambi

Kambi is one of the world's top sportsbook providers in the industry, and they ...

Parimatch Tops Ranking of Newly Licensed UK Bookmakers

Many new betting sites have entered the UK market as of late, and after ...

How to Use the Bet365 Early Payout Offer

With Bet365, you can have your bets settled as a winner even if the opponents ...

A word from the skipper
Ben Smith

Ben Smith

Hello all!

Welcome to Bookies Bonuses - and thanks for enlisting us to help you find a top-quality betting site.

There are dozens upon dozens of bookmakers listed here, all of which have been used, rated, and analysed by myself and/or my colleagues.

We've been working hard in recent months in order to keep this website up to date and make sure that all of our lists, reviews, and pages contain only fresh and accurate information.

Aside from comparing and critiquing betting sites, I've been using them for my own pleasure in recent months as well, and I'm hoping to go on a bit of a winning streak as we approach Christmas (bring on the darts!).

See you in a bit!

What we've been up to

🎰 In November, we updated our casino bonus page and added some brand new online casino sites to our list for you to check out.

⚡ Ben Smith wrote a full review of the betting site Kwiff, which has some interesting new features and has moved up in our rankings.

🤑 We have been adding brand new betting offers to the site all the time. One of the standout deals we can now bring you is the Betway £30 Matched Free Bet.

💅 Our homepage has been given a mini-makeover as we look to make your betting experience as seamless as possible.

🤝 The team has managed to agree on a number of new partnerships that we believe can take the Bookies Bonuses brand to the next level in terms of exposure and legitimacy.

🇳🇱 We have had some business to take care of over in the Netherlands, where a new licensing system is now in place. Look no further than Bookies Bonuses for the best Dutch betting sites.

Best betting sites 2021

Since this website was launched way back in 2009, we have been constantly testing and reviewing betting sites - both old and new - in order to provide our visitors with the best options. Many betting websites have come and gone over the years, but some are evergreen.

Best New Betting Sites

  1. 888sport - Always great odds & support
  2. Betway - Free Bet Club
  3. Betfair - Best Exchange in the world
  4. Mr Play - Pulse betting
  5. Kwiff - Supercharge your odds
  6. BetUK - Great for in-play wagering
  7. Spreadex - Spread betting opportunities
  8. Paddy Power - Outstanding promos

Best Online Betting Sites

  1. Bet £10 Get £30
    + £10 Casino Bonus!

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

  2. £30 Matched Free Bet
    If your first football acca loses

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Money Back as Cash up to £20

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. Bet £10 Get £20 Free Bet

    Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

  6. Bet £10 Get £30 in Free Bets

    Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  7. Bet £10 Get £30
    + Best Odds On All PL Matches

    Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

  8. £20 First Bet Money Back as Cash if It Loses
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

Best Betting Sites A-Z

2kBet

2kBet has been available to UK punters since 2020, and its BetConstruct-powered sportsbook and generous sign up offer make it an attractive option for those looking for new accounts. It's well optimised for mobile and has a great casino games selection, too.

  • Founded: 2021
  • Products: Sportsbook, Casino
  • Payment methods: Visa, Mastercard, Maestro, PayPal, PayviaPhone, Paysafecard, Trustly, MuchBetter, EcoPayz, Neteller, Bank Transfer
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ 7/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ 7/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ 7/10
Summary★ ★ ★ ★ ★ ★ ★ 7/10

Read our full 2kBet review.

888sport

888 is a well-recognised brand on the UK scene. With a large selection of odds and frequent promotions, they seldom disappoint. Not only is 888sport one of the top sports betting brands on the market, but 888casino and 888poker are also hugely popular.

  • Founded: 2008
  • Products: Sports Betting, Casino, Poker
  • Payment methods: Visa, MasterCard, Apple Pay, PayPal, Neteller, Skrill, Paysafecard, MuchBetter
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full 888sport review.

Bet365

What can one say? There is nothing to complain about with Bet365. They have the best selection and greatest live betting in the world. The only downside we could find is that the navigation is quite different from most other bookies, and might take a while to get used to.

  • Founded: 2006
  • Products: Sports Betting, Casino, Poker
  • Payment methods: Visa, MasterCard, Apple Pay, PayPal, Paysafecard, Bank Wire (accurate as of 5/11/21).
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10

Read our full Bet365 review.

Betfair

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

  • Founded: 1999
  • Products: Sports Betting, Exchange, Virtual Sports, Casino, Live Casino, Poker, Arcade, Bingo, Football Jackpots, Macau
  • Payment methods: Visa, MasterCard, Maestro, Cash, PayPal, Paysafecard, Skrill, Neteller, Bank Transfer, MuchBetter, Apple Pay
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full Betfair review.

Betfred

Founded in the United Kingdom by the Done brothers, Fred and Peter, Betfred has come a long way since its first shop was established in 1967. Viewers of British sports events will have seen Betfred appear as sponsors across horse racing, rugby league, snooker, football and darts, which are some of the main sports that feature on their sportsbook.

  • Founded: 1967
  • Product: Sports betting, Virtual Sports, Totepool, Casino, Live Casino, Games, Poker, Bingo, Lotto, Vegas
  • Payment methods: Visa, MasterCard, Maestro, Skrill, Neteller, PayPal, Bank Transfer, Betfred Shops
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ 7/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Betfred review.

BetTarget

BetTarget gets straight to the point with its intuitive sportsbook layout and eye-catching casino options, while features like the stats-backed Target Tip recommendation engine add something extra. Launched in 2021, BetTarget was one of the first Aspire Global sites to go live using BtoBet's renowned sports betting software.

  • Founded: 2021
  • Products: Sportsbook, Casino
  • Payment methods: Visa, Mastercard, Trustly, Skrill, Neteller, PayPal, AstroPay, Paysafecard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ 7/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ 7/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ 7/10

Read our full BetTarget review.

BetUK

BetUK is an online gambling brand that is operated by LeoVegas Gaming PLC, which relaunched the site in 2018.

Kambi is the sportsbook provider for BetUK, and it's a very straightforward, no-messing-about betting site that seems to be aimed at a slightly older demographic.

  • Founded: 2012
  • Products: Sportsbook, Casino, Live Casino
  • Payment methods: Visa, MasterCard, PayPal
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ 7/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full BetUK review.

BetVictor

With a long history and an up-to-date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation processes out there.

  • Founded: 2012
  • Products: Sports Betting, Casino
  • Payment methods: Visa, MasterCard, Neteller, PayPal, Skrill, BACS, Paysafecard, Entropay, Webmoney, Fast Bank Transfer
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Customer support★ ★ ★ ★ ★ ★ ★ 7/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full BetVictor review.

Betway

Betway has got a long and great history on the online betting scene. Even though the main focus lies on the classically British sports, they are also the world's biggest betting site for eSports. There are not many things to complain about when it comes to Betway's sports betting, although the usability might see them lose out to some competitors.

  • Founded: 2006
  • Products: Sports Betting, Casino, Live Casino, Vegas
  • Payment methods: Visa, Maestro, MasterCard, Neteller, PayPal, Rapid Transfer
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full Betway review.

Bwin

Bwin is an Austrian-based company that has a long experience in the industry. The sportsbook is very interesting and fairly unique in both its layout and markets offered, which makes it an exciting choice for many punters.

  • Founded: 1997
  • Product: Sports betting, Casino, Live Casino, Poker, Virtual Sports
  • Payment methods: Visa, MasterCard, Maestro, PayPal, Paysafecard, Trustly, Citadel, Instant Banking, MuchBetter
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full Bwin review.

Coral

Without having the greatest looking product on the web, Coral impresses with a very large selection of odds and a fine pay-out percentage. Also, they are one of the best bookies when it comes to horse racing and other British-liked sports and events.

  • Founded: 1926
  • Products: Sports Betting, Virtual Sports, Casino, Bingo, Lotto
  • Payment methods: Visa, MasterCard, Maestro, PayPal, Skrill, Neteller, EcoPayz, Paysafecard, Coral Connect
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full Coral review.

Fansbet

Fansbet is a new, progressive betting site that has quickly established itself as one of the most innovative betting sites out there. What separates Fansbet from the pack is that they give back to sports and most importantly, your favourite team.

  • Founded: 2016
  • Products: Sports betting, Casino & Fantasy Sports
  • Payment methods: Visa, MasterCard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ 6/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Fansbet review.

Highbet

The Highbet site certainly stands out with its vivid blue and yellow colour scheme; happily it also stands out for the quality of its sportsbook and casino offering. A new site launched in 2021, good mobile optimisation makes Highbet a top option for gambling on the go.

  • Founded: 2021
  • Products: Sportsbook, Casino
  • Payment methods: Visa, MasterCard, Maestro, Bank transfer, Trustly, Skrill, NETELLER, PayPal, AstroPay Card, Paysafecard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ 6/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ 7/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ 7/10
Summary★ ★ ★ ★ ★ ★ ★ 7/10

Read our full Highbet review.

Kwiff

Kwiff was founded in 2015 and the brand's unique selling point is the 'Supercharge' feature which means that any bet you place can be 'Kwiffed'. This is the equivalent of enhanced odds, but they are given out randomly after you place wagers. Initially, Kwiff was solely mobile-focused, but users can now use the betting site on desktop, too.

  • Founded: 2015
  • Products: Sportsbook, Casino
  • Payment methods: Visa, MasterCard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ 6/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Kwiff review.

Ladbrokes

Regarding football betting, Ladbrokes has most of the competition beaten. Both their standard selection and special bets hold a really high standard. Also, they provide great offers, such as acca insurances. The only issue is that their withdrawal process can be quite slow at times.

  • Founded: 1886
  • Products: Sports Betting, Exchange, Virtual Sports, Casino, Live Casino, Games, Slots, Poker, Bingo, Lotto
  • Payment methods: Visa, MasterCard, Skrill, PayPal, Neteller, Paysafecard, Bank Transfer, Ladbrokes Shop, Bank Wire, Cheque/Money Order/Bankers Draft, CHAPS
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full Ladbrokes review.

LeoVegas

LeoVegas is a well-known betting company across many international territories, and a UK licence was acquired in 2017, a year after their sportsbook launched. It is a casino-first brand that also places a heavy emphasis on their mobile product which is multi-award winning. The sportsbook is powered by leading sports betting provider, Kambi.

  • Founded: 2011
  • Products: Sports Betting, Live Casino, Casino
  • Payment methods: Visa, MasterCard, PayPal, Apple Pay, Trustly, Neteller, Skrill, Paysafecard, MuchBetter
CATEGORYSCORE
Bonus offers★ ★ ★ ★ ★ ★ ★ 7/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full LeoVegas review.

MansionBet

MansionBet.com became the latest Mansion Ltd product in February 2018, in what was the first move into the sportsbook market for the company. With a large selection of odds courtesy of SBTech, MansionBet offer a comprehensive sports betting solution while also offering a variety of popular casino games, including slots and live games.

  • Founded: 2003
  • Products: Sports betting, Casino, Vegas, Live Casino, Virtual Sports
  • Payment methods: Visa, MasterCard, PayPal, MuchBetter, Paysafecard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ 7/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ 7/10
Summary★ ★ ★ ★ ★ ★ ★ 7/10

Read our full MansionBet review.

Mr Mega

Slick presentation and a great range of games means Mr Mega is a top online casino and live casino destination for British gamblers. And that's far from the whole story: UK punters are spoiled for sports betting choice at Mr Mega - the Aspire Global-powered sportsbook is top-notch.

  • Founded: 2010
  • Products: Casino, Sportsbook
  • Payment methods: Visa, Mastercard, Trustly, Skrill, Neteller, PayPal, AstroPay, Paysafecard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ 7/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ 6/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ 7/10

Read our full Mr Mega review.

Mr Play

Mr Play is a casino-first gambling site that added a sportsbook to their offering in 2019. With odds provided by SBTech, they have one of the best sports betting offerings among new bookmakers today.

  • Founded: 2017
  • Products: Sports betting, Casino, Live Casino, Scratchcards
  • Payment methods: Visa, MasterCard, Maestro, PayPal, Skrill, Paysafecard
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ 7/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Mr Play review.

Paddy Power

One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.

  • Founded: 1988
  • Products: Sports Betting, Virtual Sports, Casino, Live Casino, Poker, Bingo, Vegas, Fantasy, Lotteries
  • Payment methods: Visa, MasterCard, Maestro, Cash, PayPal, Paysafecard, Skrill, Neteller, Bank Transfer, MuchBetter, Apple Pay
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full Paddy Power review.

Parimatch

Parimatch launched its UK betting site in October 2020. While bettors from the CIS region have been placing bets through Parimatch since the turn of the millennium, the UK site is operated by BetVictor. There are generous welcome offers to be claimed, and the sportsbook is jam-packed with a wide range of markets.

  • Founded: 1994 (UK site launched in 2020)
  • Products: Sports Betting, Casino, Live Casino, Lotto
  • Payment methods: Visa, MasterCard, Maestro
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Parimatch review.

SBK

SBK is a mobile-only sportsbook that is operated by Smarkets - a British company renowned for its betting exchange which launched to the public in 2010. SBK integrates social media interaction, betting tips, and a wide range of other features into its forward-thinking product.

  • Founded: 2019
  • Products: Sportsbook
  • Payment methods: Open Banking, Visa debit, Solo/Maestro, MasterCard/Eurocard, Neteller, Skrill, Trustly, PayPal
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ ★ 10/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full SBK review.

Spreadex

Spreadex is a sports and financial spread betting company based in the UK, and it is the only online bookmaker that allows users to partake in fixed odds betting and sports spread betting from one account. On the Spreadex site, you can bet on sports, buy and sell financial assets, and also play casino games.

  • Founded: 1999
  • Products: Spread betting, Fixed odds betting, Casino
  • Payment methods: Visa, MasterCard, Maestro, Bank Transfer, Cheque, Direct Debit
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ 7/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Spreadex review.

STS

STS is a Polish bookmaker that was granted a UK licence in 2019 and offers odds on a wide range of events, specialising in football and winter sports.

  • Founded: 1997
  • Products: Sports Betting, Casino, Live Casino, Virtuals
  • Payment methods: Visa, MasterCard, Skrill, Neteller, MuchBetter, ecoPayz, Fast Bank Transfer, Rapid Transfer
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ 6/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full STS review.

Tebwin

A new entry to the market in 2021, Tebwin's BetConstruct-powered sportsbook has an absolute smorgasbord of betting markets that should please even the most picky of punters. It might not be the best-looking site of all time, but that doesn't matter once you've seen what's under the hood.

  • Founded: 2021
  • Products: Sportsbook, Casino
  • Payment methods: Visa Debit, Mastercard, Maestro, PayPal, PayviaPhone, Paysafecard, Trustly, MuchBetter, EcoPayz, Fast Bank Transfer, Euteller
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ 7/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ 7/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting experience★ ★ ★ ★ ★ ★ ★ 7/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ 7/10

Read our full Tebwin review.

Virgin Bet

Virgin Bet launched in the UK in 2019 as The Gamseys Group chose SBTech to provide the platform for an online betting site under one of the most renowned brand names in the world. On the site, users can choose from a range of sports betting odds plus a breadth of casino games.

  • Founded: 2019
  • Products: Sports betting, Casino, Live Casino
  • Payment methods: Visa, MasterCard, PayPal
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ 8/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ 7/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ 8/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Summary★ ★ ★ ★ ★ ★ ★ ★ 8/10

Read our full Virgin Bet review.

William Hill

William Hill is a well-known bookie all over the UK. With great odds, many payment methods and all major UK sports on offer, there is not much to complain about.

  • Founded: 1934
  • Product: Sports betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo, Poker, Macau
  • Payment methods: isa, MasterCard, Maestro, Paysafecard, Neosurf, Fast Bank Transfer, Bank Transfer, Apple Pay, PayPal
CategoryScore
Bonus offers★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Betting variety★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Mobile Experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Payment options★ ★ ★ ★ ★ ★ ★ ★ 8/10
Betting experience★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10
Customer support★ ★ ★ ★ ★ ★ ★ ★ 8/10
Summary★ ★ ★ ★ ★ ★ ★ ★ ★ 9/10

Read our full William Hill review.

Top 3 betting sites

Throughout the past decade, the criteria we have used to rank bookmakers have constantly changed. 

On top of evaluating each site based on odds, markets, betting offers, and reliability, we now take into account the live betting and streaming functionality; the quality and availability of betting apps; and the different payment methods offered.

Out of the 900+ licensed bookies, and the best 50+ we list on this site, the following are our three favourites.

888sport

Bet £10 Get £30
+ £10 Casino Bonus!

888sport is one of the top betting sites in the UK and also on an international level.

They specialise in football, but there is also an excellent NFL range, plus a horse racing selection which includes many promotions plus live streaming.

Their welcome offer is superb, and existing customer promotions are in abundance on 888sport too.

  • Lucrative sign up offer ✅
  • Great promotions all-year round ✅
Claim £30 offer

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply


Betway

£30 Matched Free Bet
If your first football acca loses

Just like many UK bookies, Betway offer a lot of variety in their sportsbook, especially when it comes to classic British sports, such as football or horse racing.

What can be a turn off for some is the lack of Asian handicap, but Betway make up for that with a great selection of betting promotions, including the Betway Free Bet Club.

  • A fully stocked sportsbook ✅
  • Betway Free Bet Club ✅
Claim £30 offer

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.


Betfair

Money Back as Cash up to £20

Betfair has been one of the great betting sites for a number of years, and while the competition gets even stiffer as time passes, the product still stands strong.

Since Betfair offers both a sportsbook and an exchange, punters get more choices than with any other bookie.

As well as a quality football selection, the offering for other sports such as baseball, basketball, and American football is also superb, with odds boosts and Bet Builders playing a big part.

  • Best racing odds on the exchange ✅
  • Bet Builder for football, NFL, NBA, MLB ✅
Claim £20 offer

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.


Betting sites comparison888sportBetwayBetfair
Bonus offer9/109/109/10
Betting variety9/108/1010/10
Mobile experience8/108/109/10
Payment Options8/1010/108/10
Betting experience8/109/107/10
Support9/109/108/10
Summary9/109/109/10

New Betting Sites for 2021

As the years go by, the world of betting evolves and great new betting sites are constantly appearing out of nowhere. Some of them are better than others though, and we take great pride in bringing you the best and most accurate reviews and rankings.

Best New Betting Sites

  1. Mr Play - Many payment methods
  2. Parimatch - Wide range of promos
  3. SBK - Mobile only
  4. Highbet - Striking colour scheme
  5. STS - Excellent Esports offering
  6. 2kBet - Well-optimised for mobile
  7. BetTarget - Intuitive design
  8. Tebwin - Claim rewards regularly

In recent times, STS have become one of the better new additions to a crowded UK market, and the likes of SBK, Mobile Wins, and Parimatch have followed suit. Virgin Bet has also quickly established itself as one of the best betting sites in the UK.

Out of all new betting sites, we only list the trustworthy ones on our site.

All of the aforementioned bookmakers have made it onto our lists, as they are all fully licensed and regulated plus they each offer excellent betting features.

By registering with a new betting site, you can claim their welcome offer and also check to see what existing customer promotions they have.

Ben's new bookie advice
Ben Smith

Ben Smith

When new betting sites pop up, it is well worth taking a look and seeing if any new features are of interest to you.

If you sign up to a new bookie and claim their welcome offer, the worst-case scenario is that you don't like it and you still managed to get a free bet or deposit bonus.

But you could really like it and you can add it to the handful of betting sites you regularly use.

Recommended new betting site

STS

Up to £50 Welcome Bonus

STS is a breath of fresh air on the UK betting market. After great success and popularity with German and Polish players, STS now has a UK licence. With a great selection and good quality odds, be sure that STS will become a favourite among UK punters.

Claim £50 offer

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org


Football betting sites

The vast majority of online betting sites offer their customers a huge selection of betting on football in terms of matches as well as markets and features. 

To find the best betting site for football, it is important to see what is important for just you and your betting.

Look for those with the best:

  • Betting selection
  • Well-priced odds
  • Live betting
  • Cash-out function
  • Live streaming
Bet Victor football betting Champions League

BetVictor offer boosts, bet builders, and more excellent features.

Normally, it’s the big sites that offer the best variety of features. 

For example, Betfair and Bet365 both offer a great selection of markets, whereas Unibet and 888sport can be the best in terms of odds.

Jacob's fab five
Jacob

Jacob

These are hands down the best football betting sites in my opinion:

  1. Betfair - Generally the best odds on the exchange
  2. Betway - Excellent football boosts, plus the Free Bet Club
  3. Bet365 - So many markets 😍
  4. BetVictor - Classic reliable bookie, and who doesn't love Harry Redknapp?
  5. 888sport - Very enjoyable Super 8 game

Recommended football betting site

BetVictor football betting

Bet £5 Get £30

When it comes to betting on football, BetVictor will give you one of the best products in the business.

With a wide selection of nations, leagues and markets you can be sure to find what you are looking for at BetVictor.

While they specialise in the Premier League and lower-tier English football, BetVictor will still offer you a great range of odds for international leagues as well.

Claim £30 offer

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.


Best betting sites for horse racing

Horse racing is one of the most prominent sports on many UK betting sites. 

It has been a major part of the makeup of lots of classic bookies that have transitioned from the high street to online, while new betting sites simply must have an exemplary horse racing betting offering if they are to become a major player.

Horse Racing: Six of the Best

  1. Betfair: Lay bets on the exchange
  2. Bet365: Huge range of markets
  3. BetUK: Each-way+ offers
  4. Betway: Offers and promotions
  5. Paddy Power: Collect Rewards
  6. Ladbrokes: Daily odds boosts

Races take place each day, and while domestic racing is the most popular among UK bettors, there are also meetings to wager on in countries such as the USA, France, South Africa, and more. 

You can expect to find a variety of betting promotions around horse racing as betting sites look to attract punters. Best Odds Guaranteed is the most common, while money back specials are also regularly offered.

We suggest you use horse racing betting sites with live streaming, as that way you can bet and watch races all in one place.

Recommended racing betting site

Ladbrokes horse racing

Bet £5 Get £20 in Free bets

Ladbrokes is one of the best and longest-serving British bookmakers and it is, therefore, no surprise to see that they put such an emphasis on horse racing.

The selection of races is excellent from both and domestic and international standpoint, but the best feature is the daily odds boosts in which users can choose which prices they want to enhance.

Around big meetings such as Cheltenham or the Grand National, the betting offers are ramped up even more.

Claim £20 offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.


Top Betting Sites for In-Play

Live betting with online betting sites has become very popular in the past few years.

In order to remain competitive, bookmakers really need to offer live betting at a high level and it will be hard to find a betting site on the web that doesn’t focus heavily on this.

However, certain sites are better than others when it comes to in-play

Live betting while out and about
Ben Smith

Ben Smith

"When my mates see me on my phone at the boozer, they always tell me to leave the missus alone, but what they don't realise is that I'm actually looking for the best live odds, which I'll usually find on either Bet365 or William Hill, at least for the markets I like to bet on (cards, corners, and next goalscorer)."

Top 5 Live Betting Sites

  1. Bet365 - Biggest selection of markets
  2. LeoVegas - Geared towards live betting on mobile
  3. Unibet - Live betting promotions aplenty
  4. William Hill - Good live streaming offering
  5. Betway - In-play bet builder
William Hill live betting tennis

William Hill have an excellent live betting service for many sports, including tennis.

What often separates them is the selection of matches available live, how good the odds are, and how well the features work on your mobile. 

It is a huge plus if the bookie has got a nice application, and here on Bookies Bonuses, we have rankings of the best betting apps among UK bookmakers.

You will generally find that the larger sites like Bet365 and William Hill offer the best built-in features. 

Recommended live betting site

Bet365 live betting

100% up to £100 in bet credits

There is no bookmaker on the planet that offers you better in-play betting than Bet365.

The supply of matches and markets seems endless, and the fast pace with which you can place your live bets can’t be found anywhere else.

Also, their cash out feature is the best on the market.


Best Betting Sites for Cash Out

In the same category as live betting, you will also find the cash out feature, which lets punters close the bet before the end of the match and thus secure a win or cut their losses

Most betting sites offer this function in some form or another, but it can vary in quality depending on how well constructed their cash out function is.

cash out betting sites

The cash out function is great if you want to secure a win.

Best Bookies for Cash Out

  1. Bet365 - Full, partial, and auto cash out
  2. Betfair - Full, partial, and auto cash out
  3. William Hill - Full and partial cash out
  4. Unibet - Full and partial cash out
  5. Coral - Full and partial cash out
  6. BetVictor - Full and partial cash out
  7. Betway - Full and partial cash out

Some betting sites will allow you to cash out before the match - in some cases with a full stake settlement - while the standard offering is to be given the chance to cash out during live games. 

In addition, there are betting sites in which the punter can close part of the bet, in order to secure his/her investment, but leave the remaining part active, and this is known as the partial cash out.

Bet365 and Betfair have an auto cash out feature which means you can set your bet to automatically cash out if the settlement offered reaches a particular threshold.

Why cash out is useful
Jacob

Jacob

"I'll admit it, I'm guilty of cashing out perhaps too early sometimes when I'm eager to secure a small profit that could've been a big one had I been a bit braver. Nevertheless, sometimes it's the right decision and I'm grateful that the likes of Betfair and Bet365 have outstanding cash out tools with both full and partial cash out."

Recommended cash out betting site

Betfair cash out

Money Back as Cash up to £20

It is possible to close most bets in the Betfair sportsbook, including both live and pre-match wagers.

You can also use to option to close a part of your bet with a so-called partial cash out.

Claim £20 offer

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.


Best International Betting Sites

At Bookies Bonuses, we list and rank betting sites not only in the UK but on a global scale. 

While some bookmakers only operate in one country or a handful of territories, many of the top brands within online betting have a presence in all corners of the world.

Top International Betting Sites

  1. Betway - Licensed in eight countries
  2. Bet365 - Active in Europe, Americas, Oceania, and Africa
  3. LeoVegas - Around 500,000 active customers worldwide
  4. Unibet - 15+ currencies
  5. 888sport - Widely available betting site

Even if the odds are the same and the main markets are listed in each territory on any given international betting site, some bookies may be better or more popular in one country over another based on the betting offers they are able to provide, the banking options on offer, and the availability of a mobile app.

Of course, horse racing is more important in the UK than in Kenya, while cricket betting is more important in India than in Germany. 

So, be sure to compare the betting sites and determine which one suits your needs based on their areas of specialty.

How to find the best UK bookies

With the great history of British betting shops, it was no surprise that when online betting came to fruition, bookmakers from the UK were the pioneers. 

Bookies like Betfair, Ladbrokes and William Hill have over 20 years of experience in the online business.

The fact that these old bookies are the most popular is not surprising. They have had the time to build user-friendly products and their longevity and trustworthiness are admirable.

New kids on the block

While the classic bookies still attract a lot of punters, many new betting sites are catching up and establishing themselves on the UK market, mainly due to different nichés that separate them from the “dragons”. 

This might include online betting sites like SBK - who are in the driver’s seat when it comes to 'mobile-first' betting, as their product is created with the mobile version as the primary platform - or Parimatch, who were granted a UK licence in 2020 and boast one of the best products in terms of odds.

All in all, the betting market is great for UK players

How we rank the best betting sites

The competition is very stiff between the best online bookies, which is something that benefits the customers. 

The stiff competition leads to better odds and prices as well as better welcome offers and sportsbook bonuses for new customers.

There are many factors to take into consideration when finding the best betting sites online, and below are the factors we think are the most important ones.

Licence

Make sure the bookie is licensed to operate in your country. Customers from Great Britain are only allowed to play on bookies licensed by The Gambling Commission.

UK Gambling Commission

The Gambling Commission is the institution in the United Kingdom that has the primary responsibility of regulating the market for online gambling and sports betting. The main goals are to keep online gambling free from crime and to protect vulnerable people, including children.

QUICK FACTS

  • Founded: 2007
  • Headquarters: Birmingham
  • Employees: 280

Odds and payout percentage

To get the most out of your betting you should choose a bookie with competitive odds. The higher the payout percentage, the higher the odds.

Variety of betting markets

All bookies offer odds on the biggest events, although the selection of odds can vary a lot between bookies in the lower leagues and on the more uncommon sports. 

Make sure you choose a bookie with a good selection of odds and markets for the sports and leagues you are primarily punting on.

Betting features

The development of betting sites has been enormous over the past decade. Live betting is one of these functions which has developed quickly to match demand. 

Most sites offer well-developed live betting, cash out, and live streaming functions now. 

The bet builder - where a bettor can create their own bet - is also something that has grown in popularity.

Top 10 Bookies for Bet Builders in 2021

1 October 2021

The Bet Builder is now a staple of UK betting sites, and in 2021 there is a variety of sports available. Each bookmaker offers something different, as we break down in this ... Read more

Betting offers

Choosing a bookie with a good welcome bonus or promotion can provide a significant boost to punters' betting bankrolls, especially when it comes to recreational bettors.

You can get great value through betting offers not only when you sign up, but over time as well.

Payment methods

All major bookies offer payments via debit cards, e-wallets, prepaid cards, bank transfers, and sometimes even cheques.

But you should make sure they have your preferred payment option before you sign up.

Another factor to take into consideration is fees for transactions to and from your account.

The Evolution of betting sites

Betting sites do not look like they did ten years ago, or even five for that matter. 

It is a business with a constant arms race between the different actors. 

New functions and features are always in the pipeline with the goal of creating the best product possible.

As the betting world evolves, betting sites adapt to new changes. 

Once one bookie started with a cash-out feature, others followed to the point where it is standard practice. 

The same has since happened with bet builders, and will certainly be the case with something else in the next few years.

Paddy power cash out

Sites like Paddy Power have improved vastly in recent years.

Rather than just offering the old standard home/away win or draw bet types, betting sites now provide odds on cards, corners, or different handicaps such as the Asian Handicap.

Football, tennis, and horse racing events used to dominate, and while they still do to an extent, lesser-known sports and events are on the rise. 

The fact that several bookmakers have taken big steps towards offering a lot of possibilities for Esports betting is an example of this.

User experience matters

One of the main struggles for all kinds of internet businesses is user experience. 

For online bookies, it is the same. This is also where one can find quite large differences between betting sites. 

In a world of mobile focus, the bookies that have gone down that route have a big advantage. 

In general, punters are today expecting a great mobile version of the product, and in most cases a mobile app. 

Bookies that succeed with the task of creating a great user experience, especially when it comes to navigation, easy deposits, and live betting, have seen success in recent years.

Betting Offers

Almost all betting sites have welcome offers for new customers to take advantage of. 

There are many different types of offers, which is why we’ve categorised all the bonuses on our site. 

Below is a list and short description of all of the different types of welcome bonuses we list.

Free Bets

Free Bets are a very popular form of welcome bonus for new customers. 

A free bet is a sum of money the bookie gives you to bet with in their sportsbook. 

If you win, you get to keep the winnings but not the original stake of the free bet

There are some other types of free bets, such as risk-free bets and no deposit free bets, you can read more about these on our subpage for free bets.

Full List of Free Bets in the UK

3 June 2021

Take your pick from all of the best free bet offers in the UK with this comprehensive free bets list. Choose from new customer offers or existing customer promotions. Read more

Bet 10 Get 30

While Bet 10 Get 30 offers usually come in the form of free bets, some bookmakers may include a casino bonus as part of the £30, or even extra free spins on top of the £30 bonus.

Many classic British bookies have had Bet £10 Get £30 or Bet £10 Get £20 offers at some point, and even if they are not permanent deals, it could be launched as a promotion around a major tournament or event.

No Deposit Bonus

A no deposit bonus is a bonus given to new players for simply registering a new account. 

This might sound very flattering, but all of the no deposit bonuses out there come with restrictions that you should be aware of. 

On our no deposit bonuses page, you will find all of our current no deposit bonuses as well as extra related info.

Deposit Bonus

A deposit bonus is an offer for players making a deposit to a sportsbook or more commonly an online casino. 

These usually come as a percentage of your first deposit, and this can range anywhere from 25% up to as much as 500%. 

Deposit bonuses that are credited as 100% of the initial deposit are called a matched deposit bonus.

Deposit Bonus offers 2021

  1. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  3. 50% up to £50

    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Countries

x