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Compare 205+ UK Betting Sites

At BookiesBonuses we compare all 205+ licensed UK betting sites and their sign up offers. Discover the newest betting sites and reviews of the top 30 bookmakers. New Punter? Check out our beginner's guide to online betting sites.

All 205+ UK Betting Sites & Offers
Our Experts' Best Betting Sites
Beginners Guide to Betting Sites

All 205+ UK Betting Sites and Offers

↓ The Longest List of Betting Sites in the UK ↓
↓ The 10 Newest Betting Sites in 2023 ↓
↓ The 10 Most Valuable Betting Site Offers ↓
↓ Understand Licencing and Why it Matters When Claiming Bonuses ↓

The Longest List of Betting Sites in the UK

Rank Bonus Expiry Min odds 
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £30 Get £5 Free Bet

Expiry: 7 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

UK?Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘b30g5' and make a minimum deposit of £30. Place a minimum £30 bet on any selection with minimum odds of evens (2) and receive a £5 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period is 15:00 28/12/22 and is an ongoing promotion. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify.

2

Bet £10 Get £30 in Free Bets

Expiry: 7 days

Lowest odds: 4/5 (1.80)

 Claim Go to website

T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ BeGambleAware.org

3

Bet £10 Get £30 Surprise Bet

Expiry: N/A

Lowest odds: 1/2 (1.50)

 Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

4

Bet £10 Get £40 in Free Bets

Expiry: 7 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

5

Bet £10 Get £20 in Free Bets

Expiry: 14 days

Lowest odds: 1/2 (1.50)

 Claim Go to website

*New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+

6

Bet £10 Get £40 in Free Bets

Expiry: 10 days

Lowest odds: 1/1 (2.0)

 Claim Go to website

Full T&Cs apply. New customers only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7-day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.

7

Bet £10 Get £30 in Free Bets

Expiry: 90 days

Lowest odds: 1/5 (1.20)

 Claim Go to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

8

Bet £10 Get £30 in Free Bets

Expiry: 7 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

9

Bet £10 Get £10 in Free Bets

Expiry: 7 days

Lowest odds: 3/4 (1.75)

 Claim Go to website

*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.

10

100% up to £111 Casino Refund Bonus
+ 100 Free Spins

Expiry: 30 days

Lowest odds:

Claim Go to website

New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded |

11

Bet £10 Get £15 Free Bet

Expiry: 14 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

12

Bet £10 Get £40 in Bonuses

Expiry: 7 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

13

Bet £15 Get £10 Free Bet

Expiry: 14 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

14

Bet £10 Get £20 in Free Bets

Expiry: 7 days

Lowest odds: 1/2 (1.50)

 Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Visit Virgin Bet for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+

15

100% up to £123 for Casino
+Acca Boost up to 50%

Expiry: 30 days

Lowest odds:

Claim Go to website

18+, UK Customers only |Welcome bonus for a new players only | Maximum bonus is 100% up to $/€/£ 123 | Min deposit is $/€/£ 10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is $/€/£ 5 | Eligibility is restricted for a suspected abuse | Skrill and Neteller deposits excluded.

16

Bet £10 Get £40 in Bet Bonuses

Expiry: 28 days

Lowest odds: 1/2 (1.50)

 Claim Go to website

Place a £10 fixed odds bet at minimum odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. T&Cs apply. 18+ begambleaware.org

17

Bet £15 Get £10 Free Bet

Expiry: 14 days

Lowest odds: 1/1(2.00)

 Claim Go to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

18

£30 in Free Bets
When You Place Any Bet

Expiry: 30 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

19

Bet £5 Get £20 in Free Bets

Expiry: 14 days

Lowest odds: 1/2 (1.50)

 Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

20

Bet £10 Get £20 in Free Bets

Expiry: 7 days

Lowest odds: 2/1 (3.00)

 Claim Go to website

18+, UK only. New customers only. Full T&Cs apply. Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5)

21

Bet £10 Get £30 In Free Bets

Expiry: 7 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

*New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

22

Bet £5 Get £20 Free Bet

Expiry: 7 days

Lowest odds: 1/2 (1.50)

 Claim Go to website

18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

23

150% Bonus up to £150
+ 25 Free Spins (Casino Offer)

Expiry: 7 days

Lowest odds:

Claim Go to website

18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.

24

Double the Odds
Any sport. Any bet. Any odds.

Expiry: 60 days

Lowest odds:

Claim Go to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

25

Bet £10 Get £10 Free Bet

Expiry: 14 days

Lowest odds: 1/1 (2.00)

 Claim Go to website

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

26

£40 Money Back
+ £10 Casino Bonus

Expiry: 7 days

Lowest odds: 2/5 (1.40)

 Claim Go to website

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

27

100% up to £100 for Casino
+ Acca Boost up to 50%

Expiry: 30 days

Lowest odds:

Claim Go to website

New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply

28

Up To £50 Free Bet
Plus £20 Casino Bonus

Expiry: 7 days

Lowest odds: 1/1 (2.0)

 Claim Go to website

18+, New Customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. £5 Free Bet +£5 Casino Bonus 24 hours after your Qualifying Bet has been settled. If you place a £20+ bet receive your £10 free bet +£10 Casino Bonus once settled. If you place a £100+ bet You'll receive your £20 free bet +£10 Casino Bonus once settled. If end of 1st day (23:59) your sports account has losses overall, you can choose 50% back as a free bet (max of £50 + £20 Casino Bonus instead. Other T&Cs apply

29

Bet £10 Get £40 In Free Bets

Expiry: 7 days

Lowest odds: 1/2 (1.5)

 Claim Go to website

18+, New Customers Only. Min bet £10, Min odds 1.5 (1/2) Must be placed on an event that has not been previously bet on. A qualifying bet will not be considered valid if it is abandoned, cancelled, returned, or declared void or cashed out. On settlement of qualifying bet, receive 4 x £10 free bets. Free bets must be used within 7 days, max winnings on free bets - £500. Other T&Cs apply.

30

Bet £10 Get £30 in Free Bets

Expiry: 7 days

Lowest odds: 1/2 (1.5)

 Claim Go to website

New players only. Minimum £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, minimum odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/$/€200. Valid for 7 days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Load More Bonuses
See Full UK Betting Sites List
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Trying to claim multiple sign up offers?

Ben Smith

Ben Smith

Some betting companies operate multiple betting sites and restrict players to only one welcome bonus per player.

We created this table listing all bookmakers with sign up offers to show which betting companies restrict you to only one welcome bonus per player and which companies let you claim every welcome bonus from every betting site they operate.

The 10 Newest Betting Sites in 2023

Fun Sports (Nov 2023)
100% Up To £100 (Casino) + 50% Acca Boost
BetMorph (Nov 2023)
Bet £10 Get £30 In Free Bets
BetGrouse (Nov 2023)
Bet £15 Get £10 In Free Bets
Hyper Sports (Oct 2023)
100% Up To £100 (Casino) + 50% Acca Boost
CopyBet (Sept 2023)
Bet £10 Get £40 In Free Bets
FafaBet (Sept 2023)
Up To £50 Free Bet + £20 Casino Bonus
Bluefox Casino (Aug 2023)
Bet £20 Get £30
Yako Casino (Aug 2023)
100% up to £99 (Casino)
Midnite (Jun 2023)
Bet £10 Get £20
No Bonus Casino (Jun 2023)
10% cash back always!

The 10 Most Valuable Betting Site Offers

Bet £10 Get £40
Bet £10 Get £40 Bonuses
Bet £10 Get £40
Bet £10 Get £40
Bet £10 Get £40
Bet £10 Get £30
Bet £10 Get £30
Bet ANY Get £30
Bet £10 Get £30
150% up to £150 (Casino)

The dates accompanying each brand correspond to the dates when each was added to our site and may not actually reflect the date that each bookmaker launched. If you've found a new betting site that we haven't listed then contact us and we'll add it!

Understand Licencing and Why it Matters When Claiming Bonuses

Some sports betting sites will not let you claim their sign-up offers if you have already taken a welcome bonus from another sister betting site operating under the same UKGC licence.

Below we've listed all bookmakers with welcome offers in the UK alphabetically according to their parent companies' business names.

This table shows which UK betting sites share licenses and what bonus restrictions there are for players wanting to claim multiple bonuses from each site.

"One offer per player" means you can only claim one bonus from all sister betting sites. "One offer per brand" means that you can claim one bonus from each sister betting site.

Betting Site
(Sign Up Offer)		Business Name:
Sister Sites		Bonus Rules
32Red
(150% up to £150 + 25 Free Spins Casino Bonus)		32Red Limited:
32Red		One casino offer per player.
888sport
(Bet £10 Get £30 in Free Bets + £10 Casino Bonus)		888 UK Limited:
777.com, 888casino, 888poker, 888sport		One sports, casino, or poker offer per player.
Betiton
(Bet £15 Get £10 Free Bet)		AG Communications:
24spin, 666 Casino, Atlantic Spins, Betiton, BetRegal, BetTarget, Big Money Scratch, Bzeebet, Campeon UK, Casino Luck, Casiplay, Dealers Casino, Dream Jackpot, Generation VIP, Go Pro Casino, Greenplay, Griffon Casino, HeySpin, Highbet, Hopa, Hot7Casino, Jaak Casino, Jackie Jackpot, Jambo Casino, Kaiser Slots, Karamba, King Casino, Lanadas, Luckland, Luckster, Lucky Hit, Lucky Thrillz, Magic Red, Met Gaming, Milliopot, Mr Mega, Mr Play, Neptune Play, NextCasino, Play Club, Playfrank, Playluck, Plaza Royal, Queenplay, QuickSpinner, Regent Play, Scratch2Cash, Slo7s, Slotanza, Slotjerry, Slots n'Play, Slotzo, Spin Rio, SpinShake, Spinson, TopTally, Trada Casino, VegasLand, VIPs Casino, Wildslots, Winners Magic, ZetBet		One sports or casino offer per player.
BetRegal
(Bet £10 Get £10 Free Bet)
BetTarget
(Bet £15 Get £10 Free Bet)
Bzeebet
(Bet £20 Get £20 Free Bet)
HeySpin
(Bet £15 Get £15 Free Bet)
Highbet
(Bet £10 Get £15 Free Bet)
Hopa
(Bet £10 Get £10 Free Bet)
Karamba
(Bet £20 Get £10 Free Bet)
Luckland
(Bet £10 Get £20 Free Bet)
Luckster
(Bet £10 Get £10 Free Bet)
Mr Mega
(Bet £15 get £15 Free Bet)
Mr Play
(Bet £10 Get £15 Free Bet)
VegasLand
(Bet £10 Get £10 Free Bet)
ZetBet
(Bet £10 Get £10 Free Bet)
Bar One Racing
(Bet £10 Get £50 Free Bet - ROI & NI Only)		Bar-One Racing Limited:
Bar One Racing		One sports offer per player.
BetMate
(Free Entry to a £100 Pot Fantasy Bonus)		Betmate Limited:
BetMate		One fantasy offer per player.
Betway
(Bet £10 Get £10 in Free Bets)		Betway Limited:
Betway, Hippodrome Online, Spin Casino		One sports or casino offer per brand.
10bet
(50% up to £50)		Blue Star Planet Limited:
10bet		One sports or casino offer per player.
Sky Bet
(Bet £10 Get £30 in Free Bets)		Bonne Terre Limited:
Sky Bet, Sky Bingo, Sky Casino, Sky Poker, Sky Vegas		One sports or casino offer per player.
BoyleSports
(Bet £10 Get £10 in Free Bets)		BoyleSports:
BoyleSports		One sports or casino offer per player.
BetVictor
(Wager £10 get £40 in bonuses)		BV Gaming Limited:
BetVictor, Heart Bingo, Parimatch, TalkSPORT BET		One sports, casino, or bingo offer per brand.
Parimatch
(Bet £10 Get £30 in Free Bets)
TalkSPORT BET
(Bet £20 Get £20 in Free Bets)
Casumo
(100% up to £25 + 20 Free Spins Casino Bonus)		Casumo Services Limited:
Casumo		One casino offer per player.
BetReg
(Bet £10 Get £30 in Free Bets)		Clarkson Bell Limited:
BetReg, Instagram Betting, Messenger Betting, Meta Betting, Regency Racing, Snapchat Betting, Telegram Betting, Telephone Betting, TikTok Betting, Twitter Betting, WhatsApp Betting		One sports offer per brand.
Instagram Betting
(Bet £10 Get £30 in Free Bets)
Messenger Betting
(Bet £10 Get £30 in Free Bets)
Meta Betting
(Bet £10 Get £30 in Free Bets)
Regency Racing
(Bet £10 Get £30 in Free Bets)
Snapchat Betting
(Bet £10 Get £30 in Free Bets)
Telegram Betting
(Bet £10 Get £30 in Free Bets)
Telephone Betting
(Bet £10 Get £30 in Free Bets)
TikTok Betting
(Bet £10 Get £30 in Free Bets)
Twitter Betting
(Bet £10 Get £30 in Free Bets)
WhatsApp Betting
(Bet £10 Get £30 in Free Bets)
Colossus Bets
(Up to £40 in Free Bets)		Colossus Bets Limited:
Colossus Bets		One sports offer per player.
CopyBet
(Bet £10 Get £40 in Free Bets)		Copybet UK Limited:
CopyBet		One sports offer per player.
DraftKings
(Free $3 Daily Fantasy Sports Ticket with your first $5 deposit Fantasy Bonus)		DK Crown Holdings Inc:
DraftKings		One fantasy offer per player.
Midnite
(Bet £10 Get £20 in Free Bets)		Dribble Media Limited:
Midnite		One sports offer per player.
DAZN Bet
(Bet £5 Get £5 Free Bet + 10 Free Spins)		DZBT Ltd:
DAZN Bet		One sports or casino offer per player.
Kwiff
(Bet £10 Get £30 Surprise Bet)		Eaton Gate Gaming Limited:
Kwiff		One sports or casino offer per player.
Lottoland
(£5 Free Bet if first bet loses)		EU Lotto Limited:
Lottoland		One sports offer per player.
Betdaq
(Bet £10 Get £10 Free Bet on virtuals)		Exchange Platform Solutions Limited:
Betdaq		One sports or casino offer per player.
The Pools
(Bet £10 Get £20 in Free Bets)		Football Pools Limited:
Football Pools, The Pools, Rangers Pools		One sports or casino offer per player.
Geoff Banks
(10% Cashback up to £500 on losses)		GB Sports Advisors Limited:
Geoff Banks		One sports offer per player.
BetGoodwin
(50% Back as Free Bets up to £25)		Goodwin Racing Limited:
BetGoodwin		One sports offer per player.
24 Dogs
(Bet £10 Get £20 Free Bet)		Gotto Limited:
24 Dogs		One sports offer per player.
Admiral Casino
(100% up to £200 + Free Spins Casino Bonus)		Greentube Alderney Limited:
Admiral Casino		One casino offer per player.
Bet365
(Bet £10 Get £30 in Free Bets)		Hillside (UK Sports) ENC:
Bet365		One sports or casino offer per player.
Hollywoodbets
(Up to £10 Back as Free Be)		Hollywoodbets International UK Limited:
Hollywoodbets		One sports or casino offer per player.
BetJem
(£25 Free Bet)		Jem Racing Phone Limited:
BetJem		One sports offer per player.
Bwin
(£20 Backup Bet)		LC International Limited:
Bwin, Cheeky Bingo, Coral, Foxy Bingo, Foxy Games, Gala Bingo, Gala Casino, Gala Spins, Gamebookers, Ladbrokes, Party Casino, Party Poker, Sportingbet		One sports or casino offer per brand.
Coral
(Bet £5 Get £20 Free Bet)
Ladbrokes
(Bet £5 Get £20 in Free Bets)
Party Casino
(Deposit £10 Get 50 Free Spins Casino Bonus)
PartySports
(100% up to £400 + £40 free play Poker Bonus)
Sportingbet
(Up to £50 in Free Bets)
BetUK
(Bet £10 Get £30 in Free Bets)		LeoVegas Gaming PLC:
21.co.uk, BetUK, LeoVegas, Pink Casino, Slot Boss		One sports or casino offer per brand.
LeoVegas
(Up to £100 extra winnings)
LiveScore Bet
(Bet £10 Get £20 in Free Bets)		LiveScore Betting and Gaming (Gibraltar) Limited:
LiveScore Bet		One sports or casino offer per player.
All British Sports
(100% up to £100 Casino Bonus)		L&L Europe Limited:
All British Casino, Casino Casino, Fun Casino, Hyper Casino, No Bonus Casino, Pub Casino, Race Casino, Yako Casino, Yeti Casino		One casino offer per brand.
Casino Casino
(100% up to £100 Casino Bonus)
Fun Casino
(100% up to £123 Casino Bonus)
Hyper Casino
(100% up to £100 Casino Bonus)
Pub Sports
(100% up to £100 Casino Bonus)
Yako Casino
(100% up to £99 + 99 Free Spins Casino Bonus)
Yeti Bet
(100% up to £111 + 100 Free Spins Casino Bonus)
NetBet
(Up to 500 Free Spins Casino Bonus)		Netbet Enterprises Limited:
NetBet		One casino offer per player.
Betfred
(Bet £10 Get £40 in Bonuses)		Petfre (Gibraltar) Limited:
Betfred, OddsKing		One sports or casino offer per brand.
Unibet
(£40 Money Back + £10 Casino Bonus)		Platinum Gaming Limited:
Bingo.com, Unibet		One sports or casino offer per brand.
Betzone
(50% Back as Free Bets up to £60)		Playbook Gaming Limited:
Betzone, BresBet, Planet Sport Bet, Rhino Bet, VickersBet		One sports or casino offer per brand. Must sign up through Bookies Bonuses.
Planet Sport Bet
(Bet £10 Get £5 Free Bet + 10 Free Spins)
Rhino Bet
(Bet £30 get £5 Free Bet)
VickersBet
(Bet £10 Get £10 Free Bet)
Betfair
(Bet £5 Get £20 in Free Bets)		PPB Counterparty Services Limited:
Betfair, Paddy Power		One sports or casino offer per brand.
Paddy Power
(Bet £5 Get £25 Free Bets)
21Betshop
(Bet £10 Get £10 Free Bet)		ProgressPlay Limited:
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Our Experts' Best Betting Sites

↓ Top 20 Betting Sites UK by Category ↓
↓ Why should you trust Bookies Bonuses? ↓
↓ Reviews of the 30 Best Sports Betting Sites UK ↓
↓ Features That Set the Best Online Betting Sites Apart ↓
↓ The Best UK Betting Sites by Sport ↓

Top 20 Betting Sites UK by Category

Best Betting Site for Promotions:QuinnBet
Best Betting Sites for Odds Boosts:Kwiff
Best Betting Site for Money Back Offers:Coral
Best Betting Site for Acca Insurance:Ladbrokes
Best Betting Site for Extra Each Way Places:Betfred
Best Betting Site for Best Odds Guaranteed:Coral
Best Betting Site for Football:BoyleSports
Best Betting Site for Horse Racing:Betway
Best Betting Site for Esports:Midnite
Best Betting Site for Odds:Betfair
Best Betting Site for Live Betting:LiveScore Bet
Best Betting Site for Live Streaming:Bet365
Best Betting Site for Bet Builder:Bet365
Best Betting Site for Asian Handicap:Grosvenor
Best Betting Site for Stat Markets:Parimatch
Best Betting Site for Cash Out:BetVictor
Best Betting Site for Fast Withdrawals:Sky Bet
Best New Betting Site:Rhino Bet
Best Betting Site for Online Casino:Yeti Bet
Best Betting App:Virgin Bet

Why Should You Trust Bookies Bonuses?

About Bookies Bonuses

We've been comparing online bookies since 2009.

As a group of passionate punters, all with different reasons for betting, our focus has always been to give people all the information and then let them make up their own minds. That's why we're the only comparison website to list every UK bookmaker & sign up offer (that we know about).

But if you want more than just a list of betting offers, we have mini-reviews of the top 30 UK betting sites below as well as in-depth bookmaker reviews and even separate pages comparing bookmakers in a range of different categories.

If we've made a mistake or you have any other feedback you can contact us here read more about us here.

Bookies Bonuses have rated and reviewed all betting sites in 2023

Unlike your racist Uncle or other comparison sites, we don't discriminate. We review and compare all betting sites in the UK - good, bad, or indifferent

Reviews of the 30 Best Sports Betting Sites UK

The best betting site is RhinoBet. With a large range of markets, an improved bet builder, and a top-notch app for iOS and Android, RhinoBet is considered the best betting site in the UK.

DISCLAIMER: These rankings are based on overall scores from all of our staff. Individual review entries by certain authors may score differently.

1

Rhino Bet

Launched in 2021, Rhino Bet may seem like an odd choice as #1 but with a straightforward betting experience, plenty of offers, and a solid football bet builder this is currently the most popular new bookie with our users and experts.

  • Website: rhino.bet
  • License Number: 50122
  • Sign Up Offer: Bet £30 Get £5 Free Bet

Why Rhino Bet is Ranked #1

  • Seasonal specials around big events
  • A memorable brand identity that resonates with users
  • Excellent Best Odds Guaranteed terms and boosted odds offers
  • One of the only new brands to be considered among the top horse racing betting sites

How Rhino Bet Can Improve Even More

  • Add payment methods and esports markets
  • Add a live chat support option

- Read the full Rhino Bet review
- Claim the Rhino Bet sign up offer

2

BetUK

BetUK is very highly rated by everyone at Bookies Bonuses thanks to the rapid improvement of their bet builder, payout percentage, and overall markets in the last year.

  • Website: betuk.com
  • License Number: 39198
  • Sign Up Offer: Bet £10 Get £30 in Free Bets

Why BetUK is Ranked #2

  • Comprehensive sportsbook which providers Kambi are constantly upgrading
  • Built with a mobile-first approach
  • Generous welcome offer with only a small deposit needed
  • Fantastic bet builder function & new 'pre-packs' section for 2023 football

How BetUK Can Get to #1

  • Add more payment methods
  • Add more promotions

- Read the full BetUK Review
- Claim the BetUK sign up offer

3

Kwiff

Kwiff's unique supercharged odds feature makes it a popular new betting site among UK punters, but it's not the finished product just yet.

  • Website: betkwiff.com
  • License Number: 44448
  • Sign Up Offer: Bet £10 Get £20 Surprise Bet

Why Kwiff is Ranked #3

  • Supercharged odds provide excitement and value
  • Now has a desktop site after previously being mobile-only
  • Good for building football accas
  • Live chat support within the app

How Kwiff Can Get to #1

  • More frequent kwiffed bets
  • Implement a bet builder

- Read the full Kwiff review
- Claim the Kwiff sign up offer

4

BetVictor

BetVictor was founded all the way back in 1946 but the progression they have made with their product is phenomenal with a deep football sportsbook and plenty of promos.

  • Website: betvictor.com
  • License Number: 39576
  • Sign Up Offer: Bet £10 Get £40 in Bonuses

Why BetVictor is Ranked #4

  • Seamless functionality on desktop and mobile
  • Generous and frequent bet boosts, free bets, and insurance offers
  • Always great welcome offers
  • Quality horse racing section

How BetVictor Can Reach the Top 3

  • Speed up the verification process
  • Improve telephone support

- Read the full BetVictor review
- Claim the BetVictor sign up offer

5

LiveScore Bet

LiveScore has been a big name in the - you guessed it - live scores business for quite some time and they entered the betting industry in 2020 bringing a slick, modern product with live streaming options and stat markets as standout features.

  • Website: livescorebet.com
  • License Number: 36859
  • Sign Up Offer: Bet £10 Get £20 in Free Bets

Why LiveScore Bet is Ranked #5

  • Free and fun LiveScore Bet Squads game
  • Very good acca promotions
  • Niche sports are well-catered for
  • One of the best betting apps

How LiveScore Bet Can Reach the Top 3

  • Add more deposit methods
  • More bet boosts

- Read the full LiveScore Bet review
- Claim the LiveScore Bet sign up offer

6

BetMGM

BetMGM is one of the world's most famous gambling brands and has now recently launched in the UK, offering excellent sports betting coverage and more.

  • Website: betmgm.co.uk
  • License Number: 39198
  • Sign Up Offer: Bet £10 Get £40 in Free Bets

Why BetMGM is Ranked #6

  • Excellent welcome offer
  • Established and famous brand
  • Plenty of ongoing promotions
  • Over 30 sports to bet on

How BetMGM Can Reach the Top 3

  • Improve the horse racing section by adding more information
  • Improve the bet builder options

- Read the full BetMGM review
- Claim the BetMGM sign up offer

7

Bet365

Bet365 is, as you have probably heard Ray Winstone say, the world's favourite online betting brand. While it's not quite our number one, it is probably the most comprehensive and reliable bookmaker in the UK.

  • Website: bet365.com
  • License Number: 55148
  • Sign Up Offer: Bet £10 Get £30 in Free Bets

Why Bet365 is Ranked #7

  • Innovators in the promotions department
  • Smoothest live betting experience
  • Best overall variety of markets
  • Games like the Bet365 6 Scores Challenge (pictured)

How Bet365 Can Reach the Top 3

  • Bring something new to the table
  • Allow Neteller/Skrill deposits

- Read the full Bet365 review
- Claim the Bet365 sign up offer

8

Parimatch

Having already been a hit elsewhere, Parimatch launched in the UK in 2020 in collaboration with BetVictor bringing a deep football sportsbook and sophisticated support, casino, and payment options to the table.

  • Website: parimatch.co.uk
  • License Number: 39576
  • Sign Up Offer: Bet £10 Get £30 in Free Bets

Why Parimatch is Ranked #8

  • Committed to providing a quality Esports offering
  • Punters often have a choice of welcome bonuses
  • Very modern feel to the site and app
  • Excellent boosts, both in-play, and pre-match

How Parimatch Can Reach the Top 5

  • Differentiate itself from BetVictor more
  • Expand on live streaming

- Read the full Parimatch review
- Claim the Parimatch sign up offer

9

Betway

Betway continues to flourish in the UK market and remains among the very best bookmakers for weekly promotions, UK-focused markets, and odds competitiveness.

  • Website: betway.com
  • License Number: 39372
  • Sign Up Offer: Bet £10 Get £10 in Free Bets

Why Betway is Ranked #9

  • Always excellent existing customer offers such as the Free Bet Club
  • Lots of football betting options with #BetYourWay
  • Betway Boosts for the Premier League
  • Superb horse racing coverage

How Betway Can Reach the Top 5

  • Add Asian handicap markets
  • Offer a better welcome bonus

- Read the full Betway review
- Claim the Betway sign up offer

10

Yeti Bet

Yeti Bet launched a while ago, in 2017, but looks quite fresh and their welcome offer is also quite fresh. While they do have a bookmaker, they are very focused on their casino offering and the welcome bonus reflects that.

  • Website: yeticasino.com
  • License Number: 38758
  • Sign Up Offer: 100% up to £111 Casino Refund Bonus + 100 Free Spins

Why Yeti Bet is Ranked #10

  • Solid welcome bonus for the casino side of the bookie - 100% refund bonus up to £111 + 100 Free Spins on Book of Dead.
  • Many sports are listed, but no horse racing is in sight here too
  • A wide range of payment options are available
  • Has live streams for esports and table tennis, which is good, but not enough
  • Yeti Bet's casino is very good

How Yeti Bet Can Reach the Top 5

  • Add horse racing and greyhound racing
  • Improve website navigation, especially on mobile
  • Offer promotions for sports
  • Offer more promotions in general

- Read the full Yeti Bet review
- Claim the Yeti Bet sign up offer

11

Highbet

Highbet has a decent horse racing offering and plenty of smaller sports but its newness is probably its biggest selling point.

  • Website: highbet.com
  • License Number: 39483
  • Sign Up Offer: Bet £10 Get £15 Free Bet

Why Highbet is Ranked #11

  • Despite the lack of an app, the mobile experience is ok
  • Bet builder has good options and is easy to use
  • Asian handicap markets are on offer
  • Price history is shown for UK horse racing

How Highbet Can Reach the Top 5

  • Prevent live odds from getting suspended too often
  • Optimise the sidebar navigation

- Read the full Highbet review
- Claim the Highbet sign-up offer

12

Betfred

Betfred have been around seemingly forever, and while the site is still a little old-fashioned, they are market leaders for horse and greyhound racing, snooker, darts, golf, and rugby.

  • Website: betfred.com
  • License Number: 39544
  • Sign Up Offer: Bet £10 Get £40 in Bonuses

Why Betfred is Ranked #12

  • The very best welcome offer on the market
  • Many football and racing promos
  • Good live streaming catalogue
  • Streamlined customer support operation

How Betfred Can Reach the Top 5

  • Improve bet builder options
  • Give the site and app a bit of a makeover

- Read the full Betfred review
- Claim the Betfred sign up offer

13

BetTarget

BetTarget is one of the lesser-known brands on our list (which is a selling point in and of itself). As far as new bookmakers go, it's among the best.

  • Website: bettarget.com
  • License Number: 39483
  • Sign Up Offer: Bet £15 Get £10 Free Bet

Why BetTarget is Ranked #13

  • The range of markets is very impressive
  • You can deposit with Skrill, Neteller, AstroPay, and more
  • BetTarget work with lots of top casino providers
  • Constantly improving product

How BetTarget Can Reach the Top 10 Betting Sites

  • Add a bet builder function
  • Work on the mobile functionality

- Read the full BetTarget review
- Claim the BetTarget sign up offer

14

Virgin Bet

In 2019, a betting site became the latest project to be given the Virgin branding. The quality of the product, especially for key sports like tennis, football, racing, and American football is clear with markets like Asain handicap, features like live streaming, and offers like price boosts regularly offered.

  • Website: virginbet.com
  • License Number: 54310
  • Sign Up Offer: Bet £10 Get £20 in Free Bets

Why Virgin Bet is Ranked #14

  • Weekly free bet promotion
  • Really slick mobile app
  • Quality bet builder with promos
  • Virgin Bet FIVES free game

How Virgin Bet Can Reach the Top 10 Betting Sites

  • Add more payment method options
  • Offer more extra place races

- Read the full Virgin Bet review
- Claim the Virgin Bet sign up offer

15

Fun Sports

Fun Sports offers over 30 sports to bet upon, with plenty of football markets. it sits alongside a good casino section and is an ideal place for those looking to play both casino and sportsbook options.

  • Website: funsports.com
  • License Number: 38758
  • Sign Up Offer: 100%bonus up to £123 (casino) +50% Acca bonus

Why Fun Sports is Ranked #15

  • Solid range of markets available
  • Strong bet builder
  • Very good mobile app
  • Live streaming of sports

How Fun Sports Can Reach the Top 10 Betting Sites

  • Add horse racing markets
  • Offer a dedicated sports sign-up offer

- Read the full Fun Sports review
- Claim the Fun Sports sign up offer

16

Spreadex

Spreadex set the standard when it comes to spread betting (where you win more or less depending on the margin of victory). They're no mugs in terms of fixed odds or casino either. This is an all-round excellent gambling site.

  • Website: spreadex.com
  • License Number: 8835
  • Sign Up Offer: Bet £10 Get £40 in Bet Bonuses

Why Spreadex is Ranked #16

  • Market leader in spread betting
  • Rewarding refer-a-friend offer
  • Top-quality blog content
  • Improved fixed odds selection

How Spreadex Can Reach the Top 10 Betting Sites

  • Make it easier for beginners to get involved
  • Allow smaller deposits without fees

- Read the full Spreadex review
- Claim the Spreadex sign up offer

17

BetGrouse

Recently launched in the UK, BetGrouse is operated by AG Communications, responsible for over 60 sportsbook and casino sites including Mr.Mega and Luckland, bringing plenty of expertise and promotions to players.

  • Website: betgrouse.com
  • License Number: 39483
  • Sign Up Offer: Bet £15 Get £10 in Free Bets

Why BetGrouse is Ranked #17

  • Good football and horse racing markets
  • Enhanced odds and boosts
  • Plenty of payment methods available
  • Excellent esports coverage

How BetGrouse Can Reach the Top 10 Betting Sites

  • Add dedicated mobile app
  • Improve the design as a little too cluttered

- Read the full BetGrouse review
- Claim the BetGrouse sign up offer

18

Sky Bet

Sky Bet is what happens when a huge media company decides to get into the betting industry. High standards and high quality are obvious choices of adjectives one can use to describe the Leeds-based bookie. Particularly impressive are the number of in-play options and Sky Bet Club for weekly free bets.

  • Website: skybet.com
  • License Number: 38718
  • Sign Up Offer: Deposit £10 Get £30 in Free Bets

Why Sky Bet is Ranked #18

  • Good value odd boosts on many sports
  • Great app for both iOS and Android
  • Many support channels mean you will always find an agent quickly
  • Great odds selection overall

How Sky Bet Can Reach the Top 10 Betting Sites

  • Horse racing markets limited
  • More promos than just price boosts

- Read the full Sky Bet review
- Claim the Sky Bet sign up offer

19

Ladbrokes

Ladbrokes is a classic UK betting site with a breadth of pre-match and in-play odds, plus all sorts of promos.

  • Website: ladbrokes.com
  • License Number: 54743
  • Sign Up Offer: Bet £5 Get £20 in Free Bets

Why Ladbrokes is Ranked #19

  • Great reputation built up over many decades
  • Innovative 5-a-side game mode
  • Very active within horse racing betting
  • Free-to-play 1-2-free game

How Ladbrokes Can Reach the Top 10 Betting Sites

  • Modernise the website and app
  • Offer better enhanced odds

- Read the full Ladbrokes review
- Claim the Ladbrokes sign up offer

20

The Pools

A mainstay of the UK sports betting scene for almost a century, an FSB-powered sportsbook and great mobile app means The Pools is well set for the future of online gambling. Free-to-play games and regular price boosts are just a couple of the other standout features.

  • Website: thepools.com
  • License Number: 48272
  • Sign Up Offer: Bet £10 Get £20 Free Bet

Why The Pools is Ranked #20

  • Lots of ongoing promotions
  • Regular price boosts
  • Great for mobile punters

How The Pools Can Reach the Top 10 Betting Sites

  • Add more deposit options
  • Add live streaming

- Read the full The Pools review
- Claim this The Pools sign up offer

21

BoyleSports

This Irish bookmaker has been successful in the UK since entering the market with plenty of promos and unique markets including BOG the day before a race, ‘combine your odds’ options on outright markets and special offers integrated into Bet Builders.

  • Website: boylesports.com
  • License Number: 39469
  • Sign Up Offer: Bet £10 Get £10 in Free Bets

Why BoyleSports is Ranked #21

  • Extra places on golf each way bets
  • Various bet builder promotions
  • Daily price boosts
  • Apple Pay and Google Pay

How BoyleSports Can Reach the Top 10 Betting Sites

  • Add Asian handicap markets
  • Improve the design of the site

- Read the full BoyleSports review
- Claim the BoyleSports sign up offer

22

Coral

At Bookies Bonuses, we have always been fans of Coral. It's a rock-solid betting site that provides great value promos and markets across the board.

  • Website: coral.co.uk
  • License Number: 54743
  • Sign Up Offer: Bet £5 Get £20 Free Bet

Why Coral is Ranked #22

  • Free opportunities to earn free bets
  • Coral Racing Club is great for racing fans
  • Other promotions like enhanced odds and extra place races
  • Coral's football bet builder has many unique options

How Coral Can Reach the Top 10 Betting Sites

  • Improve the range of markets for niche sports
  • Make the user experience smoother

- Read the full Coral review
- Claim the Coral sign up offer

23

32Red

Although mostly known for its casino brand in the UK, 32Red offers a strong sportsbook service too, covering all the top sporting events and leagues, including football and horse racing.

  • Website: 32red.com
  • License Number: 39430
  • Sign Up Offer: Up to £150 deposit bonus & 25 spins (casino bonus)

Why 32Red is Ranked #23

  • Famous and trusted brand
  • Good coverage of UK sports
  • Excellent casino option too

How 32Red Can Reach the Top 10 Betting Sites

  • Provide more sportsbook promotions
  • Expand the list of markets available

- Read the full 32Red review
- Claim the 32Red sign up offer

24

Grosvenor

You might recognise Grosvenor as more of a land-based casino but it is also one of the best online bookies in the UK both for the breadth of markets (chess, wrestling, winter sports etc.) and odds value.

Why Grosvenor is Ranked #24

  • Grosvenor Sport Club with weekly free bet
  • Many racing promotions and features
  • Powered by the popular providers, Kambi
  • Lots of niche sports are offered

How Grosvenor Can Reach the Top 20 Betting Sites

  • Offer more payment methods
  • Faster loading times

- Read the full Grosvenor review
- Claim the Grosvenor sign up offer

25

Luckster

A very recent addition to the UK market, Luckster has made a good impression as a simple new brand looking to attract sports bettors and casino players.

  • Website: luckster.com
  • License Number: 39483
  • Sign Up Offer: Bet £10 Get £10 Free Bet

Why Luckster is Ranked #25

  • Large range of football markets
  • Huge casino offering
  • Live chat support is available
  • Easy to navigate around the in-play section

How Luckster Can Reach the Top 20 Betting Sites

  • Offer more horse racing wagers
  • Work on a mobile app

- Read the full Luckster review
- Claim the Luckster sign up offer

26

Unibet

While not renowned for its UK focus, Unibet is quite the beloved brand among many punters, for its deep and unique offering, smooth betting experience, and high-value sign up offer.

  • Website: unibet.co.uk
  • License Number: 45322
  • Sign Up Offer: £40 Money Back + £10 Casino Bonus

Why Unibet is Ranked #26

  • Very user-friendly interface
  • Sportsbook odds stretch wide and far, of course provided by Kambi
  • They offer good profit or odd boosts

How Unibet Can Reach the Top 20 Betting Sites

  • Improve the existing customer offers and make them more creative
  • Better its horse racing markets

- Read the full Unibet review
- Claim the Unibet sign up offer

27

Hyper Sports

Hyper Sports is another solid site from the operators at L&L Europe Ltd, offering a solid combination of sportsbook and casino options. An excellent casino bonus certainly encourages a further look at this quality offering.

  • Website: hypercasino.com
  • License Number: 38758
  • Sign Up Offer: 100% Up To £100 Casino Bonus + 50% acca boost

Why Hyper Sports is Ranked #27

  • Excellent bonus
  • Solid combo of casino and sportsbook
  • Clear layout and UI

How Hyper Sports Can Reach the Top 20 Betting Sites

  • Dedicated iOS and Android App
  • Add horse racing markets

- Read the full Hyper Sports review
- Claim the Hyper Sports sign up offer

28

FafaBet

FafaBet offers an excellent sportsbook service, with plenty of markets and a ton of ongoing promotions too. Their superb sign-up bonus also helps to encourage players to give this relatively unknown bookie a try.

  • Website: fafabet.co.uk
  • License Number: 57385
  • Sign Up Offer: Up to £50 in free bets + £20 Casino bonus

Why FafaBet is Ranked #28

  • Excellent welcome offer
  • Plenty of sporting markets
  • Lots of sports promotions
  • Decent casino bonus available

How FafaBet Can Reach the Top 20 Betting Sites

  • Add more payment methods
  • Fix Android app compatibility issue

- Read the full Fafabet review
- Claim the Fafabet sign up offer

29

CopyBet

CopyBet offers an excellent sports betting experience, with an associated tipping section too, so you can play alongside the best punters on the site. An excellent sign-up offer also encourages further investigation.

  • Website: copybet.com
  • License Number: 53774
  • Sign Up Offer: Bet £10 Get £40 Free Bet

Why CopyBet is Ranked #29

  • Excellent welcome bonus
  • Over 18,000+ sporting events to back per day
  • Follow tipsters option is a great addition
  • Modern layout works well on mobile

How CopyBet Can Reach the Top 20 Betting Sites

  • Add more withdrawal option
  • Add more promotions

- Read the full CopyBet
- Claim the CopyBet sign-up offer

30

MrRex

Launched in late 2021. MrRex is a casino-first brand but that doesn't detract from its excellent sports betting offering powered by Aspire Global. The MrRex site has a relaxed feel to it but with BtoBet supplying its tech wizardry to the sportsbook you can be sure you're using a quality product.

  • Website: mrrex.com
  • License Number: 39335
  • Sign Up Offer: Bet £10 Get £30 in Free Bets

Why MrRex is Ranked #30

  • Plenty of payment options
  • Very good football coverage
  • Strong loyalty scheme and ongoing promos

How MrRex Can Reach the Top 20 Betting Sites

  • Add UK & Irish horse racing
  • Create a dedicated app

- Read the full MrRex review
- Claim the MrRex sign up offer

How Does Bookies Bonuses Review Online Betting Sites?

The competition is very stiff between the best online bookies, which is something that benefits the customers.

There are many factors to take into consideration when finding the best betting sites online, and below are the factors we think are the most important ones. Our experts also explain their top 3 online betting sites in each category.

Licence

First and foremost, the bookie must be fully licensed. If not, it won't be seen anywhere near Bookies Bonuses' rankings. Customers from the UK are only allowed to play on sports betting sites licensed by the UK Gambling Commission.

The Gambling Commission has the primary responsibility of regulating the UK market for online gambling and sports betting. The main goals are to keep it free from crime and to protect vulnerable people, including children.

About the Gambling Commission

  • Founded: 2007
  • Headquarters: Birmingham
  • Employees: 280

Our Experts' Best Betting Sites

  1. BetUK: Excellent KYC policy, state-of-the-art security/encryption, many responsible gambling tools
  2. Ladbrokes: The oldest licensed bookmaker, founded in 1886
  3. RhinoBet: One of the best self-regulating sites, never been fined by UK/Irish gambling authorities

Odds and Payout Percentage

To get the most out of your betting, you should choose an online bookie with competitive odds.

Of course, there will be instances in which one betting site favours one particular team or outcome more than others, so it's impossible to get a site that always has the best odds for the wagers you want to place.

However, the payout percentage gives a good indication of whether the bookie provides good value.

If it is a two-way market and the betting site is offering odds of 1.91 on each side, the bookie is taking a 4.71% margin, therefore leaving a payout percentage of 95.29% (very good).

If the odds are 1.83 on each side, though, the payout rate becomes 90.71%, which is far from ideal.

Our Experts' Best Betting Sites

  1. Betfair Exchange: The best odds offered across any bookmaker
  2. Bet365: Biggest payouts available in the UK, up to a maximum of £2,000,000 on football bets
  3. VBet: Lowest Bookmaker margin around, meaning better odds for the player on average

Variety of Betting Markets

All bookies offer odds on the biggest events, although the selection of odds can vary a lot between different sports betting sites in the lower leagues, and on the more uncommon sports.

You will want a bookie with a good selection of odds and markets for the sports and leagues you are primarily punting on.

For Premier League football, it's a given that you should be able to bet on. The matchwinner, total goals, goalscorers, and those sorts of bets.

But what really elevates some online betting sites is the range of alternative markets such as Man of the Match, player shots on target, offsides, and combination bets.

The same can be said for top-class events in other sports. The more options you have, the better.

Our Experts' Best Betting Sites

  1. William Hill: Offer 250+ market on football matches
  2. Unibet: Over 35+ sports to bet on, plus TV and Politics too
  3. Bet365: The best option for horse racing, with many extra markets and specials

Betting Offers

Choosing a UK bookie with a good welcome bonus or promotion can provide a significant boost to punters' betting bankrolls, especially when it comes to recreational bettors.

You can get great value through betting offers not only when you sign up, but over time as well.

Most UK betting sites have free bets as their welcome offer, and this is the perfect way to get your account off the ground, particularly if there are no wagering requirements on the winnings (which is the case more often than not).

Deposit bonuses can also be beneficial but there will always be wagering requirements on those.

As an existing customer, throughout your time with a bookmaker, you can expect to claim more free bets, as well as accumulator promotions, odds boosts, money back offers, and more.

Our Experts' Best Betting Sites

  1. QuinnBet: Over 30 various betting offers, including money back and enhanced odds
  2. Sky Bet: Dozens of daily racing and football offers and promos every day
  3. BoyleSports: Lots of money back offers and enhanced odds on racing

Payment Methods

All major online betting websites offer payments via debit cards, and the vast majority now offer PayPal for betting as well as other eWallets like Skrill and Neteller.

Prepaid cards are also more common now than they previously were, but you might need to find another banking method for withdrawals if you are using something like paysafecard.

You can't go wrong with bank transfers - and sometimes even cheques - but the drawback with those old-fashioned payment options is the time it can take to process transactions.

Ensure that the online bookmaker you are looking at has your preferred betting payment options before you sign up.

Another factor to take into consideration is fees for transactions to and from your account. These are rare, but don't take it for granted - there may be a small fee with some operators.

Our Experts' Best Betting Sites

  1. Bet365: Accepts 7 different payment types, the only welcome bonus that can be claimed with PayPal
  2. Sky Bet: One of two sites that allow welcome bonuses to be claimed with Apple Pay
  3. 32Red: Accepts 10+ payment options including many e-wallets

Betting Features

The development of betting accounts has been enormous over the past decade.

Live betting is one of these functions which has developed quickly to match demand.

Online bookmakers are expected to be top-notch live betting sites and cash out betting sites now, while live streaming is a big deal too.

The bet builder - in which a bettor can create their own bet - is also something that has grown in popularity and we have listed the top 10 bookies for bet builders.

On betting sites such as Coral, you can add things like player passes, assists, offsides, and tackles to your bet builder.

Pulse betting, which is available on SBTech-powered sites like Mr Play, is another innovative new feature which allows you to bet on things to happen in the next minute.

Our Experts' Best Betting Sites

  1. BetVictor: In-play betting including bet builders, plus full and partial cash-out features which are available on free bets too
  2. Bet365: Partial cash-out and auto cash-out available, as well as the ability to watch races you've bet on. Excellent bet builder options and Asian handicap markets also available.
  3. Parimatch: Bet Builder available in-play, all bets can be partially or fully cashed-out and this includes free bets also

Features That Set the Best Online Bookmakers Apart

Many of the UK's top online betting sites like Ladbrokes, Sky Bet, and Bet365 lead the way with innovative new features although some new players like BetUK, RhinoBet, and LiveScore Bet also have unique offerings.

These extras either can give you more betting options, extra value, more information, a smoother betting experience or, to be honest, can just be gimmicky add-ons designed to keep you engaged.

Still, there are numerous betting features that you have access to that your dad wouldn’t have when he was your age. 

We discuss Promotions, Bet Builders, and Live Betting along with the stand-out sports betting sites for each in the following sections.

Promotions

The UK gambling market is saturated and competitive meaning that many of the best betting sites in the UK aim to compete not with innovative features or markets, but rather through promotional offers for existing players.

Some promos are genuinely valuable while others are just designed to keep you playing. The most common and valuable betting promotions are:

  • Free Bets
  • Early Payout Offers
  • Odds Boosts/Enhanced Payouts
  • Free to Play Games
  • Acca Insurance
  • Best Odds Guaranteed
  • Money Back Bonuses
  • Extra Each Way Places

The best betting promotions can generally be found at the UK bookmakers with the biggest marketing budgets.

Bet365 comes to mind for their racing price promise, Each Way Extra option, early payout offers when the other team goes 2 goals down, or money back for a 0-0 draw although BoyleSports also has this for red cards or when there's a penalty scored. Both of these bookies also have Best Odds Guaranteed available the day before a race.

Paddy Power offers a couple of free games like their £5,000 Beat the Drop game, Sky Bet and Betway have free bet club, Coral has the Coral Racing Club and Grosvenor offers a weekly shot at £1 million among other promos.

Other standout bookies include Betfred which offers 5+ fold acca insurance, regular boosts, or double/triple odds on goalscorer markets when your player gets a brace or hat trick, or Virgin Bet which awards free bets for placing accas or backing a 3/1+ winner.

Even Rhino Bet and Kwiff are worth mentioning for boosted odds/payout offers.

QuinnBet's another surprise with numerous money-back and free bet offers regularly available.

Sky Bet Club Home Page

Sky Bet offers free bets and free spins offers to players who meet different staking criteria every week

Bet Builder

The Bet Builder (invented by Bet365) is a feature that lets you build an acca using only markets from the same game. Before bet builders, you could only create accas if each leg was from a different event.

Bet Builders allow you to get a much larger payout than single bets but they also require all events to occur for you to win. These days most online betting sites have bet builders for at least football but some have them for several US sports and tennis.

The Bet Builder features we want to see include:

  • Cash Out
  • Extra Statistics
  • Number of Sports/Leagues
  • Stat Markets
  • Acca Boosts
  • Acca Insurance
  • Acca Free bets

    The best bet builder sites then are the ones with the best odds, most betting options, and highest quality extras like promos.

    This means that Bet365 which has the most markets including all basketball and football matches comes out on top. The Bet365 bet builder covers a wide variety of options within each match and can often be combined with the cash out feature.

    Paddy Power's bet builder for football is unique with various stat markets and promos like 'Free Bet if One Leg of Your 4+ Fold Acca Lets You Down'. Betfair offers a comprehensive bet builder that caters to football, NBA, and NFL punters and also has free bet offers for winning bet builders.

    Coral's bet builder stands out for its player-specific bet builder markets as does BetVictor's basketball bet builder which includes player steals, turnovers, blocks, and three-pointers plus the option to adjust the total for each prop.

    Other top bookies for Bet Builders include Betway which offers plenty of Bet Builder promos including Bet Builder free bets on #BetYourWay markets, William Hill which has a very wide selection of Bet Builder markets including cards markets, Betfred which offers special Bet Builder markets like goal method, and Unibet which has loads of stats and information to accompany their Bet Builder.

    Bet365 football bet builder

    The Bet365 Bet Builder is widely regarded as the best in the UK because it is available for the most sports and has many of the most popular betting markets

    Live Betting

    Live betting is popular among professional bettors because it's often possible to find value in more obscure markets before the bookmaker's trader has time to adjust. 

    Live betting can also make an otherwise boring game of football that much more exciting. Notable things to look out for if you're going to bet live include:

    • Cash Out 
    • Live Stats
    • Live Streaming
    • Live Play-by-Play
    • Minute Markets
    • Stat Markets
    • In Play Racing Markets

      All bookies offer in-play betting options, especially for football, tennis, NBA, and NFL markets. The best live betting sites offer something slightly different though.

      LiveScore Bet's live streaming options include domestic and international racing and top football leagues like La Liga and their live stat markets on big games include shots on target, possession, fouls, and offsides.

      Bet365's cash-out option lets you cash out of almost every market live with auto and partial cash out options also available across the board.

      Parimatch's boosts are available for in-play markets, Sky Bet's in-play offering is extensive, and both Betfair and Ladbrokes offer in-play racing markets.

      Livescorebet live betting

      With a quality app, live streaming for horse racing and football, and a bunch of in-play stats markets LiveScore Bet is a great live bookmaker

      The Best UK Betting Sites by Sport

      Although modern UK bookmakers offer anywhere from 10 to 30+ different sporting options and upwards of 200+ pre-match markets for things like NBA, NFL, and even AFL, most online betting in the UK is still done on Football and Horse Racing.

      Below we examine the most popular features for each of these sports and highlight which betting sites excel for each.

      Football

      Football betting has evolved massively in recent years. Since the birth of online gambling platforms, the top operators have innovated in a huge way and now punters are presented with tons more options than the previous generation.

      Today, our favourite football betting features include:

      • In-Play Betting
      • RequestABet
      • Daily Boosted Odds/Accumulators
      • Cash Out
      • Player Stat Bets
      • Early Payout and Other Special Offers
      • Bet Builders

      All UK betting sites for football offer at least the majority of the above - on top of the basic markets and functions - but the quality can vary greatly from bookie to bookie.

      BetVictor is often overlooked but ranks highly because of its attractive features such as pre-match and in-play odds boosts, unique wagers like specific player goal assists, and a top-notch bet builder. On the other hand, we can't ignore Betfair for providing the best odds in the market on the exchange as well as popular #OddsOnThat RequestABet markets and game boosts.

      Unsurprisingly, Bet365 boasts an extensive selection of football markets, including Asian lines, and a unique 2 Goals Ahead Early Payout promotion making. While lacking RequestABet options, they make up for it with an exceptional bet builder. Ladbrokes excels in their bet builder too, offering various player statistics and additional opportunities to win cash through promotions like 'acca boost' and 'free bet back,' as well as gimmicky games like 1-2-Free.

      Betfred specializes in goalscorer bets and features promotions like Double Delight and Hat-trick Heaven, which offer increased odds for players scoring multiple goals. They also provide well-loved features such as acca insurance, cash-out, in-play betting, and odds boosts. Similarly, BoyleSports offers a comprehensive range of promotions with a focus on bet builders and accumulators. They provide special features like double winnings and money-back options for specific events, along with the Fantasy5 cash prediction game.

      Paddy Power is known for its free bet builder credits and enhanced prices for major fixtures. While lacking Asian handicap markets, they have a versatile bet builder and a broad RequestABet section. Casual punters can also enjoy the free Beat the Drop game and participate in daily fantasy contests for added excitement.

      Best Football Betting Sites Compared
      In-play betting9/109/1010/108/108/107/109/10
      RequestABet7/1010/10N/A8/108/109/1010/10
      Odds boosts10/1010/107/108/108/108/1010/10
      Cash out10/1010/109/108/108/108/1010/10
      Player stat bets10/109/1010/109/108/109/109/10
      Special offers9/108/109/108/108/108/109/10
      Bet builder9/109/1010/109/107/109/109/10
      Testing Betvictor's 2022 football betting

      With unique markets, in-play boosts and a market-leading football bet builder, BetVictor is one of our favourite football bookmakers

      Horse Racing

      Horse racing betting has been prevalent in British culture for more than 300 years, and it remains a big part of the gambling ecosystem in the age of online gambling.

      A good horse racing section can separate the best UK betting sites from the rest. Some of the features and markets you’ll want to look out for on the top racing betting sites are:

      • Best Odds Guaranteed
      • Money Back Offers
      • Extra Place Races
      • Enhanced Odds
      • Betting Without the Favourite
      • Forecast/Tricast
      • Winning Distance
      • Match Bets

      The best horse racing betting sites may not offer every market or feature above but these days many new bookmakers either lack quality or lack markets altogether for racing.

      Ladbrokes is hard to ignore, offering extra place races in the UK, Ireland, and France as well as tote betting, Best Odds Guaranteed, live streaming, and in-play betting for UK and Irish racing. Additionally, they offer betting and streaming options for races in various countries such as France, South Africa, USA, and more.

      BetUK may not be the first choice for racing betting, but their Kambi-powered platform stands out with a great welcome offer and a Free Bet Club for weekly horse racing bets. Live streaming, existing customer promotions, forecast/tricast, and Timeform analysis for UK and Irish racing are also on the table. Betway also stands out for free bets with its Free Bet Club, where users can get £10 in free bets weekly for betting on accumulators. They provide Best Odds Guaranteed, #betyourway specials, and daily boosts. Betway also offers live streaming for UK, Irish, and some international races.

      Sky Bet is recommended for odds boosts like combined jockey wins and winning favourites on standalone races and accumulators along with daily RequestABet & Specials markets and comprehensive ante-post options. The site also integrates tipster selections for less experienced bettors. Then there's Coral with the Coral Racing Club, frequent promos, and even the ability to build your own racecard.

      Betfair is known for its market-leading exchange, which appeals to knowledgeable punters who prefer trading but it also provides better odds than most sportsbooks for regular racing bets. The site offers #OddsOnThat markets, lengthening odds for horses winning by a specific number of lengths. Bet365 also offers a comprehensive sportsbook, including horse racing, with unique promotions like Bet365 Price Promise for UK/Irish races shown live on ITV. Bet365's Each Way Extra option allows users to customize the number of places they want to be paid out.

      Best Racing Betting Sites Compared
      B.O.G From8am9am9am8am8am9amWhen live
      Money back offers7/10N/A9/108/109/108/109/10
      Extra places9/109/107/108/1010/10N/A10/10
      Odds boosts9/107/1010/1010/108/109/109/10
      Betting w/o FavYesNoYesYesYesSometimesYes
      Forecast/TricastYesYesYesYesYesYesYes
      Winning distanceSpecials onlyNoYesYesSelect racesNoSpecials only
      Match betsNoNoNoYesNoSomeNo
      Ladbrokes extra places horse racing betting offer

      Aside from fewer money back offers than the best, Ladbrokes' horse racing offer is the most complete of any UK betting site

      Beginner's Guide to Betting Sites UK

      ↓ What's an Online Betting Site and How Do They Work? ↓
      ↓ Legality, Signing Up, and Placing Your First Bet ↓
      ↓ 5 Rookie Mistakes To Avoid When Betting Online ↓
      ↓ All of Your Questions Answered (FAQ) ↓

      What's an Online Betting Site and How Do They Work?

      What Are Betting Sites?

      Betting sites, also called online bookmakers, bookies, or sportsbooks, are online platforms that accept wagers on a range of sporting and novelty events including football, horse racing, tennis, and even reality TV shows like Love Island. Today, many betting sites are also home to online casino games, bingo, poker, and lotteries.

      Bookmaking in the UK has its roots in 18th-century horse racing where individuals would accept bets on races and keep a record, or "book," of wagers. This gave way to betting shops in the 19th century and it's only been in the last 25 or so that online betting sites have emerged and now become the most dominant medium for UK punters to place bets.

      6 top betting apps side by side
      How Do Sports Betting Sites Make Money?

      In order to understand how betting sites make money you first need to understand a few things about betting.

      • When you place a bet online the betting site offers you a price, also known as the odds
      • In order to win, the outcome that you bet on must occur, otherwise your money is lost
      • The amount of money that you win is determined by the odds of that outcome occuring

      Probability and Odds

      Odds represent the probability of an outcome occurring.

      For example, a bookmaker could offer odds of 1/1 on a single coin flip for the outcome to be heads and 1/1 for the outcome to be tails.

      To understand what this means in terms of probability we can add the number before the "/" (numerator) and after the "/" (denominator) eg. 1 + 1 = 2, and then divide the denominator by the result eg. 1 / 2 = 0.5. 

      Multiplying this result by 100 gives us the percent eg. 0.5 x 100 = 50%.

      Or you can use a list like the one below:

      • 1/5 = 83.3%
      • 1/4 = 80%
      • 1/3 = 75%
      • 2/5 = 71.4%
      • 1/2 = 66.7%
      • 2/3 = 60%
      • 1/1 = 50%
      • 3/2 = 40%
      • 2/1 = 33.3%
      • 5/2 = 28.6%
      • 3/1 = 25%
      • 4/1 = 20%
      • 5/1 = 16.7%

      In this case, the probability of both a heads or a tails on the coin flip, as determined by the odds, is 50%. This means the bookmaker expects 50% of coin flips to result in heads and 50% in tails. 

      Before we go any further though, we need to understand how odds relate to money.

      Odds & Payout

      To calculate your payout from the odds (this is automatically visible when you select odds on all betting sites) you can you this trick:

      The numerator is your profit when your stake matches the denominator eg. odds = profit/stake

      So, 1/1 in odds means that you will profit £1 for every £1 you stake if your bet is successful. 

      Similarly, 2/1 in odds means that you will profit £2 for every £1 you stake, and 1/2 in odds means that you will profit £1 for every £2 you stake.

      Just remember, the higher the odds are, the less likely the bookmaker thinks that outcome will occur but the more money you will win if your bet is successful.

      Going back to the coin flip, we now know that the bookmaker thinks that you will profit £1 on 50% of coin flips and lose £1 on 50% of coin flips.

      So how do betting sites make money?

      Betting sites make money because the given probabilities of all events occurring in a market never add up to 100%

      In other words, a bookmaker would never offer 1/1 odds on both sides of a coin flip because then they have no edge. Instead, they would likely offer 9/10 odds on both outcomes.

      9/10 odds = 52.6% probability of each outcome occurring (105.2% total) which represents the fact that the bookmaker has an edge of 5.2%. 9/10 odds also means that you will profit £9 for every £10 you stake when you win your bets. 

      Because we know that in reality, each coin flip should have an equal 50% chance of occurring, and because your profit is less than your stake. You as the punter will slowly lose money over time. 

      Another way to think about this is if you bet £10 on both heads and tails you would lose £10 and only win £9 for every coin flip meaning a loss of £1 for every toss.

      This is how bookmakers make money, because they 'price in' an edge to every market

      This means that the odds given on a betting site are likely not the true odds of an event occurring, rather, they represent an implied probability with the bookmaker's edge priced in.

      Is that it?

      No. To take this one step further, bookmakers don't actually know what the true probability of an event occurring is. Instead, they make a guess based on computer models and statistics when they set the opening odds.

      When the odds are released, punters will react to the odds and prices offered and if they think that the bookmaker is wrong, then they will bet more heavily on one outcome rather than another. 

      Bookmakers use this betting activity and market knowledge to adjust their prices and cover their losses.

      Imagine that they priced heads on a coinflip at 1/1 (50%) and tails at 4/5 (55.6%), everyone would bet on heads and they would adjust their prices in line with the market both to mitigate any losses, but also because the market has given them more information about the true odds.

      The final piece of the puzzle is this. The market is not actually truly rational.

      You can bet on the coin toss at the Superbowl and because of the popular saying "tails never fails", more punters chose to bet on tails. So should the bookmaker actually offer a better price for heads, even if they know the probabilities are equal?

      Yes, often if the betting activity is heavy enough then the bookmaker will give you better odds for an outcome than the true probability. This is because overall they might want to make sure that they win whether it is heads or tails (i.e. they will pay fewer people more money for heads or more people less money for tails but overall they will pay both groups the same amount in total).

      This is where the individual punter can make money from betting in the long run. 

      The bookmaker may increase prices in a market where one outcome is favoured less than it deserves to be to mitigate losses on the other side, or they may be slow to react to the market's activity and knowledge after opening, so if you can spot the times when the bettings site has incorrectly priced the probability of an outcome, like a coin flip, a draw (because who bets on the draw?), or the underdog in some obscure 4th division Australian football match that you're following thanks to the bookies' live stats feature, then it's possible to make money from betting sites instead.

      Legality, Signing Up and Placing Your First Bet

      UK Betting Site Legality

      The first laws that specifically governed online gambling in the UK were introduced with The Gambling Act 2005. In the following years, various laws including The Remote Gambling Act 2014 and The Gambling (Licensing and Advertising) Act 2014, required all online betting sites and casinos to obtain a license from the Gambling Commission (UKGC) to offer and advertise their services to UK residents.

      More recently following The Gambling Act Review in 2018 and 2023, additional consumer protection measures were implemented especially concerning advertising and mitigating underage and problem gambling through stricter stake limits, checks for proof of funds, improving self-exclusion functionality and availability, and increasing education, help, and awareness for problem gambling.

      The Gambling Commission has also made headlines in recent years for the large fines issued to some betting operators for failing to protect vulnerable customers or follow anti-money laundering regulations.

      Today there are over 205 online betting sites licensed by the Gambling Commission and more than 900 total online casino, sports, bingo, and lottery sites. 

      Overall, you can be assured of a safe and fair experience as long as you stick with a licensed UK bookmaker as all of their activities are monitored by the UKGC and subject to British law. The UKGC remote gambling license is widely regarded as one of the hardest betting licenses to obtain and keep.

      Signing Up With a Sports Betting Site
      1

      Choose a Betting Site

      Choosing a betting site doesn't have to be difficult because, in many ways, they are all very similar and will give you a similar betting experience.

      All UK betting sites have similarly priced odds for major sporting events, many accept all common payment options like PayPal and card and all licensed bookmakers are trustworthy.

      We have the longest list of online betting sites and their offers at the top of this page or you may feel more comfortable going with one of our experts' favourite betting sites.

      There's also no need to limit yourself to just one betting website either, they all offer something slightly different!

      2

      Register and Claim the Sign Up Offer

      After clicking on one of the buttons on Bookies Bonuses to visit your chosen betting site you'll need to register.

      This requires some basic information like your name, address, phone number, and birthday.

      This is then used to verify your age and identity with the electoral register to check that you are a UK resident, don't already have an account, and are not on a self-exclusion list.

      Occasionally this process takes a little longer and you'll need to send a photo of your passport or phone bill - don't worry this is normal and these documents are destroyed after verification is complete.

      3

      Make a Deposit

      The next step after signing up is to load your account with some money.

      In order to qualify for the betting site's sign up offer, you'll probably also need to make a deposit and/or wager that deposit once (be sure to check the Ts and Cs for specific sign up bonus rules).

      The minimum deposit amount at UK betting sites is often between £5 and £10 and you'll likely have a variety of different instant deposit options (like PayPal, Apple Pay, Boku, Card etc.) available to you in the Account or Wallet section of your betting account.

      4

      Find a Market

      After successfully depositing it's time to start having fun.

      Start by searching for a market to bet on. Bookmakers' homepages often show all the biggest events that are live or about to start but the menu can also be used to navigate to a sport, league, or match.

      Or, if available you can use the search function. After finding an event, different tabs within the event will display different betting markets like Match Result, Player Specials, or Outrights.

      5

      Add Bets to Your Betslip

      In order to actually place your bets you will need to select a market to add it to your betslip. You can do this by clicking or tapping on the odds displayed.

      You can of course select multiple bets from the same event or even combine bets from different events into one larger accumulator.

      Or, if available you can even combine bets from the same event using the Bet Builder function.

      6

      Place Your Bets

      To lock in your bets you'll need to enter your stake in the betslip.

      Your betslip will also show you what your payout will be if your bets are successful.

      You can now track your bets in the Pending or Unsettled Bets section of your account with many bookmakers these days also offering the opportunity to cash out of your bet early to receive a decreased payout before the bet settles.

      7

      If You Win, Withdraw!

      Soon after the event that you bet on has finished your bet will settle and your account balance will be updated if you won.

      You now have the option to keep playing or to withdraw your winnings. This process is much like depositing but do be aware that restrictions like a £5 to £10 minimum withdrawal amount may apply.

      Also, know that most bookmakers have a live chat feature these days so if you run into any trouble along the way there is help available.

      Placing Your First Bet Online

      Once you have a basic understanding of what a betting site is, how odds work and you've signed up and deposited then you're in a great place to start betting.

      After searching for or using the betting site's menu to find the event you want to bet on you'll need to decide what kind of bet you want to place.

      Remember that the bigger the odds are, the less likely the bookmaker thinks that outcome will occur, but the more money you will win if it does. 

      It's also important to understand what you're betting on.

      Most players will start with a simple bet like a Match Result bet eg. who will win a football game or will it be a draw? 

      There are, however, hundreds of different betting markets to bet on depending on the popularity of the event you're betting on and the type of sport, race, or novelty market that you chose.

      Some common betting options include:

      • Match Result - What will the outcome of a match be?
      • Outrights - What will the outcome of a tournament/league be?
      • Over/Under - Will the total score or number of goals be over or under a certain number?
      • Handicap - What will the match result be with a certain handicap applied?
      • Correct Score - What will the exact score of a certain match be?
      • Goalscorer - Who will score a goal? The first or last goal?
      • Accumulator - A combination of bets from two or more independent events.
      • Bet Builder - A combination of bets from two or more dependent events.
      • Asain Handicap - More advanced. A handicap bet but your stake is returned if the result is a draw.
      • Each Way - Common for horse racing or outrights. Two separate bets, one on a winner and one on a place.

      Also, be aware that if you've claimed a sign up bonus like Bet £10 Get £30 your first bet may have certain restrictions eg. a minimum stake of £10.

      The other thing to know is that when you select multiple different bets you will have the option to combine unrelated bets into a larger accumulator in your betslip or to place all of your bets as single bets. 

      To bet on multiple different outcomes from the same game you will need to use the Bet Builder function.

      5 Rookie Mistakes To Avoid When Betting Online

      1. Missing Out on the Sign Up Offer

      Missing out on a betting sign up offer is basically like missing out on a chance to get a few quid for free.

      There are several reasons why you may miss out on a bookmaker's sign up bonus.

      The first is that you either don't know it exists or you forget about it and let it expire. You can always check your active bonuses in the Account section of your profile, here it will also show relevant bonus conditions like expiry time, minimum odds, or any wagering requirements.

      Not fulfilling bonus conditions can also cause you to lose your bonus for example you need to place your first bet with a minimum stake of £10, on an outcome with a minimum of 1/2 odds or you may need to re-bet your deposit bonus several times before you can withdraw the winnings.

      Some bonuses require you to opt in by ticking a box when signing up while others, like the Rhino Bet sign up offer are only available to Bookies Bonuses users - be sure to watch out for these requirements when signing up.

      Another reason you may miss out on a sign up offer is if you already have an account with that betting site or a betting site owned by the same parent company. Or if someone in your household has already claimed the bonus you're trying to get.

      2. Betting Without a Plan

      People bet for different reasons. It may be around big events when their mates are, to add excitement when watching sports, they may be professionals or they may even be insiders betting when they're not supposed to be.

      Being honest with yourself and recognising the reason why you bet is important because it will help you set boundaries and place smart bets that you can enjoy or justify, whether they're succesful or not.

      Generally, it's advised to bet on events you know a least something about, this will help you to avoid spending all of your winnings on table tennis markets because that's the only thing in play when you're online.

      Having a plan also means deciding before you start playing how much you're willing to lose. Setting these kinds of boundaries is important when you get the undeniable urge to deposit again. 

      3. Only Betting on One Market

      There's many more options then straight Match Result or Win bets at online betting sites today.

      Do you think that a match will be low scoring? Why not bet that there be under 2.5 goals?

      Not sure if a horse will win or place? Back them Each Way.

      Your favourite player is on a roll? Back him to score or have over 2.5 shots on target.

      The reason why there's so many betting options is that because they cover many of the different ways an event can unfold. Understanding just some of these will likely make finding your bets more exciting and can often make your betting more profitable.

      4. Cashing Out

      The Cash Out function has a time and a place but it's often a trap for rookies to lose their edge.

      When you cash out of a bet, the bookmaker offers you a smaller payout than what you would get if you let the bet settle, but you have the guarantee of a payout.

      The thing is, the price offered when cashing out is always less than the price you would get if you placed a second bet at the current odds. This means that the bookmaker also takes a margin on the cash out price so you are never getting the real price for your cashed-out bet.

      In a simplified example, let's say that you bet £10 on a team paying 1/1. Your potential payout is therefore £20. The team you bet on is winning 1-0 at halftime, and the odds have dropped to 1/3. The bookmaker offers you £12.50 to cash out of your bet. However, in reality, they should be offering you £13.33 (which is the payout if you backed the team now, at 1/3 odds).

      Most professional bettors avoid cashing out for this reason although if you're not planning to bet often it may still be worth cashing out and guaranteeing your winnings.

      5. Not Asking for Help

      Betting does not have to be, and often shouldn't be done alone.

      If you're not sure what to bet on, there are hundreds of tips sites out there with sports fans and experts that analyse matches, or help you learn how to analyse matches making you a smarter bettor.

      If you can't find your way around a betting site, or you are having trouble understanding a certain feature or sign up offer then you can turn to sites like Bookies Bonuses or even the live chat support of your chosen bookmaker.

      If you find yourself betting more than you want to be, or are not telling friends or family about your betting because you're embarrassed then you might want to talk to someone. Begambleaware.org is a great place to start.

      All of Your Questions Answered (FAQ)

      What is the best betting site in the UK?

      The best betting site in the UK is Rhino Bet, as rated by our team of reviewers at Bookies Bonuses. Rhino Bet ranks highly thanks to its simple and easy-to-use interface, its range of markets, a fantastic bet builder, and the many offers/ promotions available to new and ongoing players.

      Our top five ranked betting sites in the UK are:

      1. Rhino Bet

      2. BetUK

      3. Parimatch

      4. Kwiff

      5. bet365

      You can check out our full ranking of all UK betting sites here.

      Are there any new betting sites in the UK?

      Yes, the newest sports betting sites added to Bookies Bonuses this year include BetZone, Pub Sports, Yeti Bet, The Online Casino, QuinnBet, Bzeebet, and Midnite.

      To view the latest additions to Bookies Bonuses, view our list of 10 newest sites here at the top of the page.

      What is the best betting site for football?

      The best football betting site is Betfair, at least according to our experts. They offer plenty of football price boosts, along with an excellent #oddsonthat request a bet feature that is second to none.

      Betfair offers plenty of top football markets, including Asian handicaps too, while their bet builder is one of the best around and available in-play too. Along with regular top leagues and tournaments, Betfair does a great job of offering less popular leagues and football tournaments too, with everything from South America to regional Australian leagues covered.

      Players can also find the best odds around on the Betfair Exchange too, with players able to bet against other players, meaning odds are usually stronger than the regular sportsbook too.

      Our top seven football betting sites are:

      1. Betfair - Get the best odds on the Exchange
      2. BetVictor - Fantastic in-play odds boosts
      3. Bet365 - Best live betting and bet builder options
      4. Ladbrokes - Innovative 5-A-Side betting feature
      5. Betfred - Double Delight & Hat-trick Heaven promos
      6. BoyleSports - Various bet builder offers
      7. Paddy Power - Often completely free bet builders

      To see the best football betting sites available, along with what they have to offer, visit our page.

      What is the best betting site for horse racing?

      Bet365 is the best betting site for horse racing in our opinion, offering the most betting markets available and featuring live streaming of all UK & Irish racing.

      Bet365 really push the boat out when it comes to markets and promotions, with regular features such as enhanced pricing, each-way extra, and their ITV racing price promise giving users plenty to like.

      But it doesn’t stop there, with Place 6 and Win 6 on all UK meetings, plus more niche markets, such as Match bets between runners in certain races, Jockey Performance and Trainer Performance betting, plus Jollys and Rags which has users predicting whether the leading two in a market will beat the remainder of the field.

      It’s not just pricing and promotions that makes bet365 stand out for horse racing betting, it's the extra attention to detail that really improves the user experience.

      An ability to add runners to a list makes keeping track of favourite horses much easier, while the option of being able to watch any of the last five runs a horse has made in the UK & Ireland is great for garnering extra information before making a selection.

      Our top 7 horse racing betting sites are:

      1. Bet365 - Best Odds Guaranteed from 8am
      2. Ladbrokes - Lots of extra place races
      3. BetUK - Profit boosts around major festivals
      4. Sky Bet - Daily RequestABet & Tipster Specials
      5. Betfair - Unique #OddsOnThat wagers
      6. Betway - Integrated Timeform analysis
      7. Coral - Free-to-play racing super series game

      For more on the best racing sites, check out our horse racing betting page.

      What is the best betting site for esports?

      Betway is the best betting site for esports, offering a dedicated section for esports events on their site, with over 10 different games and live streaming of events too. They clearly see esports as the future of betting and have even sponsored teams over recent years.

      Betway’s dedication to esports markets is highlighted by their Free Bet Club, which gives users a free £10 bet if certain criteria are met when betting on esports.

      Although there are plenty of esports betting sites around, Betway stands above the rest with little extras such as odds boosts on certain events or matches, plus the ability to bet in-play and cash-out bets too.

      What online betting site has the best odds?

      The Betfair Exchange provides the best odds available for users, Exchange bets are placed against other players, rather than the sportsbook, which allows a smaller margin to be taken by the bookmaker, which is passed on to the player in the way of higher odds.

      Bookies Bonuses features a further three bookmakers that are home to betting exchanges, which will in general provide better odds than a sportsbook.

      For players looking to avoid using betting exchanges, our recommended sportsbook with the best pricing is BoyleSports, although any number of betting sites that have a Best Price Guarantee on horse racing and greyhound racing have players covered completely, meaning that you will not miss out on the best price available.

      What is the best UK betting site for beginners?

      We recommend using BetUK, LiveScore Bet, or Sky Bet if you are a beginner. BetUK has a comprehensive sportsbook and great welcome offer, LiveScore Bet uses modern and responsive software while Sky Bet has excellent support on top of well-priced odds.

      Our top 7 betting sites for beginners are:

      1. BetUK - Lucrative bonus to get you started
      2. LiveScore Bet - Particularly easy site and app to use
      3. Sky Bet - Football and racing markets easy to find
      4. Grosvenor - Earn a weekly free bet
      5. Kwiff - You may get your odds supercharged
      6. BetVictor - Betfinder tool to help you navigate
      7. Ladbrokes - Old school, trusted bookie

      What sports betting site has the best bet builder?

      Perhaps unsurprisingly, bet365 is the undisputed king of the bet builder and therefore the best betting site with a bet builder. This is thanks in-part to the expansion of its bet builder into other sports, including tennis and even NFL matches now.

      Bet365 ranks at the very top of our best bet builder sites list thanks to the range of sports it now covers, which includes staples like football, but also basketball too and with the extra option of being able to combine bet builders into an accumulator, the variation and options available are second to none.

      Which UK betting sites accept PayPal?

      There are around 50+ betting sites that accept PayPal, with major betting brands such as Betfair, BetVictor, Paddy Power, BoyleSports, and many more supporting this e-wallet option, which allows for more secure payment processing.

      There are some outliers, such as Sky Bet, which does not support the payment method, but for a full list of all PayPal betting sites available to see here.

      Which UK betting sites accept credit cards?

      No UK betting site accepts the use of credit cards in any form. This option was banned by the UK Gambling Commission on April 14th, 2020 following a review of practices and social responsibility by the UK Government.

      Which UK betting sites have instant withdrawals?

      The vast majority of bookmakers offer the ability for instant withdrawals, see our list of the best instant withdrawal betting sites for all of your best options. Quite simply, any bookmaker that offers Visa Fast Funds / Visa Direct, Neteller, Skrill, or PayPal payment methods, automatically means that players can withdraw funds instantly.

      Using a debit/bank card with Visa Fast Funds/Visa Direct available will mean that withdrawals are processed within 2 hours. Usually, this will be quicker, but bookmakers use this timescale as a general rule.

      Those using e-wallets such as PayPal, Neteller, and Skrill for withdrawals, should receive their funds immediately, although this will be returned to the users' wallet, rather than their bank account.

      Which online betting sites have the lowest minimum deposit amount?

      In general, the minimum amount a player can deposit is £5 for the vast majority of bookmakers. This also covers several sign-up bonus offers, with the following all offering a deposit bonus off of an initial £5 deposit:

      • Ladbrokes (Bet £5 - Get £20)

      • Coral (Bet £5 - Get £20)

      • Betfair (Bet £5 - Get £20)

      • Tote (Bet £5 - Get £20)

      • Dazn Bet (Bet £5 - Get £5 + 10 free spins)

      Which sports betting sites offer cash out?

      There are well over 50+ betting sites that offer cash-out, with our most recommended betting site for cash-out, being Betfair, which offers partial cash-out and automatic cash-out alongside the more straightforward option.

      Among the larger brands that also offer cash-out, we have bet365, Ladbrokes, BetUK, Betway, BetVictor, and Betfred. For further details, view our best cash-out betting sites list here.

      Which UK betting site has the best betting app?

      The Betway betting app is arguably the best around for both iOS and Android devices. Players can log-in with either face ID or biometrics for quick access, while the app itself features a well-designed interface and all the features available on its desktop version.

      What elevates the Betway app above the other best betting apps we reccommend, is its live streaming, which isn’t always available on other apps, 24/7 live support, and one of the most straightforward betting experiences available on a mobile device.

      How many online betting sites are there in the UK?

      As of July 2023, Bookies Bonuses lists over 205+ betting sites available in the UK, all licensed by the UK Gambling Commission.

      How do online betting sites work?

      Betting sites offer users a safe and secure opportunity to place a bet on the outcome or result of an event, usually a sporting contest, online and without the need to visit a licenced betting shop.

      Players cannot just place a bet on a betting site, so to participate, users have to register with the betting site they wish to use, giving personal and payment details as required by the company.

      Once a player has signed-up, they are then able to deposit funds to their betting account and gamble on any event that has an available market.

      Placing a bet is simple, with a list of various markets available to bet upon. Popular markets include:

      • Outrights (result of an entire event or match)

      • Win-draw-win (outcome of a football match for instance)

      • Over/Under (predicting if a specific stat will be higher or lower than a specified amount)

      • Doubles (predicting the winner in two different events

      • First Scorer (selecting the player to score a goal/try/point first in the match)

      • Accumulator (predict the outcome of more than two matches or events)

      The bookmaker provides various odds on the event(s) happening, which can be very small or large dependent on the event.

      If a player places a bet and the outcome results in a win, the player will receive their original stake back, plus the amount of winnings calculated by the odds. So for instance, if a £1 bet is placed at odds of 2/1, the user will receive £3 back in total (£2 as winnings and £1 as a returned stake).

      Once a bet has been settled (the event has finished), winning funds are returned to the players betting account, with the potential to withdraw winnings, if they wish to.

      Players can withdraw winnings to their relevant payment method, although most bookmakers require a minimum of £5 to be withdrawn, due to processing costs.

      How do I verify my online betting site account?

      Verifying a betting account can be a frustrating process, but ultimately is one that protects both the user and the bookmaker. To verify your account, users can usually upload an image of a passport or driving license, while other items such as bank statements or utility bills can also be used, depending on the information required. This whole process is generally known as Know Your Customer (KYC).

      The verification process actually begins on sign-up, with personal details such as age and address able to be verified via the electoral register, although if these details are unavailable, then a request for further information may be requested straight away.

      Further verification helps bookmakers identify problem gamblers, who have self-excluded and checks for potential fraudulent behaviour too.

      Most betting sites’ verification processes are straightforward. Using Ladbrokes as an example, players simply:

      • Log in to theirr account.
      • Navigate to “My Account” section.
      • Select Verification Centre.
      • Select Verify.
      • Upload the requested documents.

      Why do betting sites restrict accounts?

      Betting sites can restrict accounts for many different reasons. These can include a lack of or wrong verification details, suspicious/fraudulant activity, bonus abuse, large betting on niche sports, unusual betting patterns, and more.

      For the majority of players, the likelihood of having your account restricted is likely because the documents uploaded for verification were not correct or inconclusive. If this is the case, it is easy to contact the bookmakers’ customer service team via web chat to address the problem and remove the restrictions.

      How do I know if a UK betting site is legal?

      Bookies Bonuses only lists betting sites that are licensed for betting operations. This license is given by the relevant national gambling authority of the country in question.

      In the UK, all betting sites have to be licensed by the UK Gambling Commission and adhere to strict policy rules that can be changed by or on behalf of the UK Government.

      If a betting site is not listed here, then chances are that it is not currently licensed for UK players.

      Can you use foreign betting sites in the UK?

      Many bookmakers are available outside of the UK and they do allow users to access them, however, it is not advised to do so, as they are not regulated by the UK Gambling Commission and thus any legal protections UK players should have, will not be available.

      That's why Bookies Bonuses only list betting sites available in the UK, with all sites adhering to the strict rules and regulations set by the UK Gambling Commission.

      I want to find online betting sites in my native country?

      If you are one of the many visitors to Bookies Bonuses that reside outside of the UK, check out our nation-specific pages below detailing all the betting sites available to you in your country of residence, along with helpful information to get the best out of your betting experience, no matter where you are in the world.

      American Betting Sites

      Best Betting Sites Canada

      Best Betting Sites Sweden

      Best Betting Sites Finland

      Best Betting Sites Germany

      Best Betting Sites India

      Best Betting Sites In Ireland

      Best Italian Betting Sites

      Best Betting Sites Kenya

      Best Luxembourg betting sites

      Best Betting Sites In The Netherlands

      Top 10 Betting Sites In Nigeria

      Best Betting Sites Norway

      Best Betting Sites South Africa

      Best Spanish Betting Sites

      Best Betting Sites Switzerland

      Which UK betting sites have welcome bonuses?

      In a competitive industry, almost all bookmakers except for No Bonus Casino, offer players an immediate incentive to join their site. This can be in the form of free bets, enhanced odds, or money back on losses, dependent on the site in question.

      These welcome bonuses are based on the player meeting specific wagering criteria, which can include amounts deposited and wagered, plus how many times a bonus has been wagered, which is also known as turnover, with some bookmakers asking users to bet their bonus funds several times over before being able to be withdrawn as regular funds.

      Betting sites with the best welcome bonuses include:

      1. Betfred - Bet £10 Get £40
      2. BetVictor - Bet £10 Get £40
      3. BetUK - Bet £10 Get £30
      4. Bet365 - Bet £10 Get £30
      5. Sky Bet - Bet £10 Get £30
      6. William Hill - Bet £10 Get £30
      7. The Online Casino - Bet £10 Get £30

      For a full list of all our top welcome bonuses, check out our Betting Offers page for a complete rundown of available sign-up bonuses.

      Which online betting sites have the best promotions?

      For players looking to bet on football, QuinnBet is the best betting site for promotions. QuinnBet has around nine different promotions across football betting markets, along with enhanced pricing and specials too.

      Alternatively, if a player is more orientated towards horse racing, then Betfair is recommended, thanks to its plethora of racing promotions, great odds available on the exchange, and overall strong service.

      And finally, if you are looking for free bets, then we recommend Sky Bet, which offers its Sky Bet Club that provides players with a free bet each week if certain criteria are met. This is a great option for bettors of sports in general, with the various ways of qualifying for free bets.

      Overall, deciding which betting site offers the best promotions, can be based on several factors, including the sport a player is most likely to bet upon, as well as what type of bonus they are looking for.

      Can you claim a sports and online casino bonus from the same betting site?

      No, accounts are only allowed to claim a new sign-up offer once from the same site, meaning that you cannot sign-up for a betting offer at say Paddy Power and then go and claim a casino offer from them afterwards. Many bookmakers will restrict addresses to one single account, which in turn makes it more difficult to get around this.

      This is classed as bonus abuse and is against a bookmaker's T&Cs. Players who try to circumvent this by opening another account would not be allowed to, as they already have an account, while anyone potentially giving false details would also be in breach of T&Cs and would therefore be caught almost immediately.

      Why didn’t I get a betting site sign up offer?

      There are many reasons for not qualifying for a sign-up offer. This can range from the minimum odds, deposit, or wagering amount not being met, to a player using a deposit method that is excluded from qualifying for the bonus, such as e-wallets.

      Other common reasons for not getting a betting site sign up offer include not 'opting in', trying to claim a restricted bonus from a bookmakers' sister site, or not using an official link when a sign-up offer is only available for players coming from affiliate sites like Bookies Bonuses (eg. the Rhino Bet sign up offer is only available to players who clicks on a button from Bookeis Bonuses).

      When signing up for a welcome bonus, it is imperative that a player reads the T&Cs on how to qualify, with small important details easily missed and causing a player to fail to qualify for the bonus.

      What is Bookies Bonuses?

      Bookies Bonuses is a website dedicated to reviewing and ranking the vast array of bookmakers and casinos available to players in the UK and other territories.

      We are an independent entity, which means reviewers can give an honest representation of the experience at each bookmaker, both good and bad, along with pointing you the reader, in the right direction based on your particular needs or interests.

      So, whether you are looking for the best football betting sites, embracing esport betting, or looking to find out which betting sites Apple Pay uers can access, we look to give you the reader an honest, frank, and informative answer.

      You can read more about us here.

      How does Bookies Bonuses review online betting sites?

      Bookie Bonuses takes many factors into account when assessing a bookmaker website, including the type of welcome bonus that is on offer, sports and market features, the user experience, ongoing promotions, and the mobile experience among many others.

      We try to stick to a review formula that aids comparison, while also allowing free rein to include other interesting or pertinent features.

      Our reviews are constantly “reviewed” by the team here at Bookies Bonuses to make sure that the information is as up-to-date as possible at all times.

      WHAT IS BOOKIES BONUSES?

      Bookies Bonuses is a comparison website for online bookmakers and betting offers. We rate and review the best betting sites across many countries, and provide up-to-date information on the best offers, promotions, and deals that bookies provide. All of the sportsbooks and casinos on Bookies Bonuses are safe and secure, and if you want to find out more, feel free to get in touch. Please Gamble Responsibly.

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