BetMGM offers a solid sportsbook package, with a user experience that could do with a minor tweak or two to make it really flourish.
The sportsbook features over 30+ sports in total, with popular staples including football, tennis, horse racing and greyhounds, while minor sports such as field hockey and rowing also get some attention. The sportsbook isn't as broad as other, more established sites and it is hoped that with time, this Kambi-powered betting site can improve what is a promising experience since its launch.
When logging into BetMGM players are greeted with the latest promotions and offers, before a brief scroll brings up highlighted sporting events and the next horse races to start. Scrolling further brings a mass of casino promotions, highlighting the latest games, current jackpots and popular titles.
The usual plethora of account options is available to players via a menu on the top-left of the screen, while a consistently visible balance is available at the top right.
Finding sports is a little hit and miss when visiting the main sportsbook page. Football, tennis, horse racing and greyhounds have a visible shortcut on screen, while scrolling down brings up the latest events in those sports to easily bet upon. However, if you want to find snooker or baseball for instance, the only option to visit these pages are via a single drop down menu, under the "more" button.
I like using the site, but odd UI choices and some slow loading times do impede the experience unfortunately.
It's a little counter-intuitive to hide the majority of sports behind a drop down menu and will be a little off putting for many used to the more traditional list of sports set on the left-hand side of the screen.
Busy sports like football are a little awkward to scroll through, with leagues listed in an A-Z style rather than popularity, which means if I want to bet on La Liga or the Scottish Premiership, I have to scroll almost to the bottom of the page to find the relevant league. There is a search function which makes things easier to find, but again this defeats the original planned layout of the site.
Loading pages is also noticeably slow at times, with the football pages once again the main culprit. As I have iterated previously, the site is new, but there are a few creases that need to be ironed out in both functionality and user experience.
Thankfully, placing bets is far more straightforward, with bet selections appearing instantaneously on the bet slip, which appears at the bottom-right of the screen and can be minimised as required.
Bet types appear as more selections are added, with doubles, trebles lucky 15's and more options appearing, while bet building is also made easier, with selections added and the pricing updating each time.