Best betting promotions

Online bookies normally have several betting promotions on offer, at any given time. From the standard sign up offer, to enhanced odds for new accounts, or acca insurances and free bet clubs for existing customers, there is always plenty to choose from.

New Customer Betting Promotions

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply
1

Bet £10 Get £30
+ £10 Casino Bonus!

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

2

£30 Matched Free Bet
If your first football acca loses

Turnover: No requirements

Lowest odds: 2/1 (3.00)

Claim Go to website

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

3

Money Back as Cash up to £20

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

4

Bet £10 Get £20 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

5

Bet £10 Get a £20 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

6

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

7

Bet £10 Get £30
+ Best Odds On All PL Matches

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

8

£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!

Turnover: No requirements

Lowest odds: -

Claim Go to website

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

9

Bet £10 Get £30 in Free Bets
+30 Free Spins

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

10

100% up to £100 in bet credits

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Betting sites promotions

Dozens of online betting promotions appear across UK bookmakers every day. For every big event or fixture on the calendar, you will be able to find a range of promos, whether they come in the form of enhanced odds, free bets, money back specials, or one of the other many types of UK betting promotions.

The UK gambling market is highly competitive, and because of this, many bookies use betting promotions as a way to attract punters.

On this page you can claim a range of betting promotions for both new and existing customers.
Betting Promotions

Even more so than the standard betting offers for new customers, it is hard to keep track of all of the online betting promotions, but at Bookiesbonuses.com we are always on the lookout for the best deals for our users.

Frequently asked questions about Betting Promotions

There are many betting promotions and therefore plenty to learn about them. But to get started, read these FAQs.

Who has the best betting promotions?

It can vary from day to day and it also depends on what sports you like to bet on, but generally, the below bookies have excellent promotions.

What promos are there for football?

Lots of the promos you'll find on betting sites will be tailor-made for football. These can include:

  • Enhanced odds
  • Acca Insurance
  • Acca Bonus
  • Money Back
  • Free Bet
  • Early Payout

What is a betting promotion?

A betting promotion is a special deal that is offered by online bookmakers and it gives users an opportunity to get better value.

Promotions can come in the form of free bets, enhanced odds, or other football or horse racing promos.

Do I qualify for the promotion?

We list promotions for both new and existing customers, so some of the deals will be available to you even if you are already registered with the betting site.

On this page, we focus mostly on UK promotions, but they may be available in other countries too and you can find out by checking the terms and conditions.

What are the betting promotion T&Cs?

There are many different terms and conditions on promotions and is important to take note of these beforehand. Some general things to check are:

  • Wagering requirements
  • Validity period
  • Sports or events that are covered

For what sports is the promotion valid?

It is important to pay attention to which sports promotions will be valid for. Many promotions will be valid when you bet on a particular sport or sporting event, e.g. Wimbledon, World Cup, etc., and thus you will need to bet on the same sport to take advantage of the promotion.

Can I get betting promos for casino?

Generally, sports betting promotions are kept separate from casino and poker. However, if you head to the casino or poker section of your chosen bookie, you may find other promotions there.

Can betting promotions be combined?

You may not be able to combine one with the other, but after joining a bookie and claiming their welcome offer, you will then be able to claim a selection of their existing customer promotions over time.

Best online betting promotions

Online bookmakers offer not only free bets or a deposit bonus upon registration, but also a selection of betting promotions that customers can claim on a regular basis after they have signed up.

Log on to any of the top betting sites in the UK and you will find a variety of promotions that can be claimed by all customers - not just those that are new to that bookie.

Many promotions are ongoing, while others are connected to a particular game or event.

New online betting promotions usually appear around the beginning of football competitions, golf majors, big horse racing meetings, and other events that get a lot of attention from sports fans and punters.

All sites have at least a few offers, but there are some that are known for their frequent, generous promotions, and that is why they are so popular.

Best betting sites for promotions

  • Bet £10 Get £30 Welcome Offer
  • Up For 8 free football predictor
  • £5 free bet when you win at 4/1
    888sport review
  • Free Bet Club
  • Daily Betway Boosts
  • 4 to Score / 4 to Win
    Betway review
  • Refer and Earn bonus
  • 'My Odds Boost'
  • Bet & Get offer on multiples
    Betfair review
  • 2 Up - You Win (Early Payout)
  • Daily Extra Place Races
  • Best Odds Guaranteed
    Paddy Power review
  • 2 Goals Ahead Early Payout
  • Soccer Accumulator Bonus
  • ITV Racing 4/1 Offer
    Bet365 review
  • Bet £5 get £30 Welcome Offer
  • BV Loyalty Club
  • 'Run For Your Money' promo
    BetVictor review
  • 1-2-Free correct score game
  • Boosted odds every day
  • Extra Place races
    Ladbrokes review
Ben's promo advice
Ben Smith

Ben Smith

Now that I'm signed up with more or less every bookmaker worth its salt, my rewards and offers are pretty much restricted to existing customer promotions.

But that's no bad thing. By putting the effort in and looking around for the very best promos, I can find value every week through free bets, enhanced odds, and accumulator bonuses.

The table above gives you a great overview of the sort of promos you can claim from the top firms, and below is a breakdown of the three bookies that I would suggest as somewhat of a starter pack if you want a range of betting promotions at your disposal.

Ben's 3 recommended bookies

Paddy Power

£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!

If betting promotions are what you're after, you can't go wrong with Paddy Power. When it comes to football and horse racing, there are promos galore every day.

On top of the ongoing offers such as 2 Up - You Win and Free bet if one leg of your acca or Bet Builder lets you down, there are daily money back specials and many more sports betting bonus offers to choose from.

Claim £25 offer

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.


Betway

£30 Matched Free Bet
If your first football acca loses

With Betway, your loyalty is rewarded with the Betway Free Bet Club which allows you to claim a £10 free bet every week by placing £25 on multiples.

Additionally, there are excellent betting promotions such as You Lead, You Win, which has been available on golf, basketball, and various other sports.

The Betway Boosts section is always filled with enhanced odds on football, horse racing, and other popular sports.

Claim £30 offer

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.


888sport

Bet £10 Get £30
+ £10 Casino Bonus!

The 888sport sign up offer is the best on the market, but they also have lots of excellent promotions for existing customers.

You can earn a free bet every day when you win at 4/1+, and there is a free-to-play football predictor game with large prizes up for grabs.

For horse racing, you can expect price boosts on selected races as well as Best Odds Guaranteed on all UK & Irish horse racing.

Claim £30 offer

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply


How we rank betting promotions

Bookiesbonuses.com is all about betting promotions and offers. We have seen many different types of promos come and go over the years, and we list all of the best ones on pages such as this.

All betting promotions can look good on the face of it, but some might not be as generous as they first appear.

Many different factors should be considered when deciding between a selection of betting promotions, and the main ones are listed below.

Size of stake & bonus

Most betting promotions require you to actually place an initial bet in order to qualify for the offer. 

For sign up offers, if it is a free bet offer your initial bet is usually matched at least 100%, or sometimes even more, as is the case with Bet £10 Get £30 offers.

For similar 'Bet & Get' existing customer promotions, the bonus amount might not be as big.

A 50% free bet bonus is still fair for existing players, but anything less than that and you might begin to question whether it is worth it, unless you were planning on placing the bets anyway.

Money back terms

A lot of existing customer betting promotions in 2021 are based around getting your money back as a free bet if certain events occur, such as your horse finishing second to the favourite, or a football team conceding a late goal.

We rank these betting promotions based on the actual likelihood of the bettor getting his or her money back. 

In racing, money back if 2nd, 3rd, or 4th is obviously a lot better than money back if 2nd to SP favourite.

Paddy power promotions money back

Paddy Power is renowned for its money back promos.

Minimum odds

The minimum odds for qualifying bets on betting promotions play a big part in determining how good the offer is. 

Whether it is a free bet promotion, acca bonus, acca insurance, or money back special, the chances are that your selections will need to meet a certain odds threshold.

With lower minimum odds, you are not forced to take long shots, meaning your actual bets may have a greater chance of winning.

Value

No matter which aspect of betting sites you look into, the most important thing that it always comes down to is value. This is particularly relevant with enhanced odds offers.

The odds boost or other betting promotion may look great and be presented well - but does it actually represent value?

Hold up!

Just because there is a boosted price on a certain market on one online betting site, that doesn't mean you should take it right away.

If you shop around, you may find better odds elsewhere.

New customer betting promotions

The vast majority of betting sites offer a welcome bonus of some description. These deals usually remain the same for a long period of time, but various bookmakers may alter their sign up offers around big events, or have different new customer betting promotions for punters to choose from.

While welcome offers are generally the most lucrative in the short term, the long-term benefits of regular existing customer promotions can be greater.

You can expect bigger and better new account betting promotions around events such as the Cheltenham Festival, where there is a full programme of racing throughout the week and betting sites want users to stick with them during it.

888sport enhanced odds promotion champions league

888sport regularly offer enhanced odds promotions for new customers.

Enhanced odds new customer offers are common around big football matches, boxing fights, horse races, and other big events.

New account betting promotions

  1. Bet £10 Get £30
    + £10 Casino Bonus!

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

  2. £30 Matched Free Bet
    If your first football acca loses

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Money Back as Cash up to £20

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. Bet £10 Get £20 Free Bet

    Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

  6. Bet £10 Get £30 in Free Bets

    Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  7. Bet £10 Get £30
    + Best Odds On All PL Matches

    Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

  8. £20 First Bet Money Back as Cash if It Loses
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

  9. Bet £10 Get £30 in Free Bets
    +30 Free Spins

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  10. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  11. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

  12. Bet £15 get £10

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  13. Bet £15 get £10

    18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. T&Cs apply.

  14. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  15. Bet £15 Get £10

    New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

  16. Bet £10 get a £30 Free Bet

    New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 10x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £20. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full terms apply.

  17. Bet £5 Get £30

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  18. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  19. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  20. Deposit £20 get £20 Cash Refund on Losses

    New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

  21. Bet £10 Get a £30 Free Bet

    New players only. Opt-in Required. Minimum $/€/£ 10 qualifying bets. No cash-outs allowed. Deposit of £/€/$ 10 and place bets to the value of £/€/$ 10 or more to get a £/€/$ 30 Free Bet, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms Apply

  22. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  23. Bet £10 Get £10
    + 10 Free Spins!

    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+

  24. Bet £10 Get £30 in Free Bets

    New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms apply.

  25. Bet £10 Get £20 in Free bets

    New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

Existing customer betting promotions

During your time with a bookmaker, you will be able to claim a variety of betting promotions. The most reputable and popular betting sites tend to have the most promos so that they can retain their players.

Weekly, ongoing offers such as the Paddy's Rewards Club and the Betway Free Bet Club are some of the best online betting promotions for registered players, and those sites also have plenty of other deals on tap.

Many of the other top bookies also have regular deals, as well as seasonal promotions such as bet boosts and money back specials.

Best Existing Customer Betting Promotions

  1. Paddy Power - Paddy's Rewards Club
  2. Bet365 - Early Payout
  3. Ladbrokes - Acca Boost
  4. William Hill - Racing Bet Boosts
  5. Betfair - Free Bet Streak
  6. Betway - Free Bet Club
  7. BetVictor - Free Bet Offers
  8. 888sport - Best Odds Guaranteed
  9. Grosvenor - VAR Offer
  10. Betfred - Extra Place Races

Enhanced odds are often taken advantage of by punters, and the likes of William Hill and Ladbrokes are great for this.

In the UK, free bets are the most popular type of betting offers that users can receive. They can pop up on sites like Bet365, who occasionally offer in-play free bets when you place a pre-match wager on a certain game.

Latest Existing Customer Promotions

Early payout on Paddy Power if your team leads by two!

With Paddy Power's early payout offer, your win-draw-win bet is a winner if your team leads by two. Read more

BV Loyalty Club - Bet 5 x £5 & Get a £5 Free Bet on BetVictor

Place five £5 bets by Sunday night and you'll receive a BetVictor free bet. Read more

Free bet promotions

Many betting sites offer free bet promotions in which if you wager a certain amount then you will be given a free bet after the placement or settlement of your bet. In some instances, the free bet is only given if the bet loses. In others, it is given regardless if the bet wins or loses.

Free bets can also be handed out to players personally, via email, phone, and text, as a reward to loyal customers.

William Hill free bet promotion

Get free bet promotions delivered to your inbox with William Hill.

Ladbrokes and Coral are two of the best betting sites for free bet promotions. As you may have seen advertised on TV from time to time, they sometimes give existing customers free bets without even having to place a qualifying bet.

Paddy Power also reward customers with no deposit free bet promotions occasionally - usually around big horse races or football matches.

While spontaneous free bet promotions are always well received by punters, there are also a number of ongoing deals that allow users of certain betting sites to claim free bets on a regular basis.

Existing customer free bet promotions

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. Paddy's Rewards Club

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

  2. Betway Free Bet Club

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Bet £20 Get £5 daily

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. BV Loyalty Club

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  5. Get a £5 free bet every week

    Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org

Enhanced odds betting promotions

Enhanced odds have become so common among UK betting sites now, with many of the top UK bookmakers offering north of half a dozen odds boosts on every major football match.

Each of the betting sites that offer enhanced odds may call them different things depending on how they want to market them. Betway are known for their 'Betway Boost' section, while VBet simply go for 'Boosted Odds'.

Most enhanced odds betting promotions have the markets set by the bookmaker, but some bookies allow users to choose which odds they want to boost.

Best Bookies for Enhanced Odds

  1. William Hill - Boosts every day
  2. Ladbrokes - Choose what you want boosted
  3. Unibet - 'Uniboost' for racing
  4. Paddy Power - Earn 'Power Up' odds boosts
  5. Betway - Betway Boosts section

Latest enhanced odds promotions

8/1 on England or 33/1 for Poland to Win - 888sport Enhanced Odds!

Enhanced odds Football 7 September 2021

Get 8/1 on England to continue their perfect start to the World Cup 2022 qualification campaign. Read more

8/1 on Chelsea or 28/1 for Arsenal to Win - 888sport Enhanced Odds!

Enhanced odds 20 August 2021

Register with 888sport and get enhanced odds as Chelsea visit Arsenal on Sunday afternoon. Read more

Football betting promotions

The world's most popular sport, football, is of course surrounded by a lot of betting promotions. Many of the promos listed on this page are applicable to football betting, while some are in fact only relevant to this particular sport.

Most enhanced odds offers that you see on betting sites will be for football, and the same can be said for accumulator promos.

Top betting sites such as Betway, Paddy Power, and Bet365 have outstanding football betting promotions.

Best Football Betting Promotions

  1. Free bets
  2. Enhanced odds
  3. Money back
  4. Acca insurance
  5. Early payout
  6. Acca boost

You won't have to look very hard in order to find the football betting promotions with each online bookmaker, as they will usually be displayed quite a lot across the site.

Enhanced odds can often be found when you click into a game, while more longstanding offers such as Acca insurance may be promoted within the football betting section itself.

Coral Acca Plus betting promotion

Find football betting promotions like 'Acca Plus' in the football section of the Coral site.

Latest football betting promotions

New Football Betting Offers 2021

20 October 2021

There is a wide range of new betting promotions and football free bets that you can claim from online bookies, and we have the best ones listed here. Read more

Acca Insurance betting promotions

This type of betting promotion is often specific to football but some betting sites open it up to all sports. With Acca insurance, you get your money back, usually as a free bet, if one leg of your accumulator lets you down.

An exception to the usual Acca insurance format is Betfair's Acca Edge, which allows users to get a cash refund if one pick lets them down but the odds are reduced in this instance.

Acca Insurance Offers 2021

Ladbrokes is considered one of the best betting sites for accumulators because as well as the Acca insurance, you can also get an Acca boost and edit your accas if you wish.

In the case of Ladbrokes, the Acca insurance promotion is eligible on the following football markets - Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score, and Total Goals Over/Under.

Each Acca insurance promotion will have different minimum odds requirements, and while most require 5+ selections, this is not the case with every promo.

Recommended Acca Insurance

Paddy Power

£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!

The Paddy Power Acca insurance is not marketed as such, as it is so much more than that. Not only do you get a free bet if one leg of your 4+ fold acca lets you down, but the same applies to bet builders. Also, the Paddy Power welcome offer is a first bet money back deal, which you can place on an accumulator if you wish.

Claim £25 offer

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.


Acca Bonus betting promotions

Landing an accumulator is hard enough, so you want to be paid properly when you do manage to pull one off. That is why Acca bonus or Acca boost betting promotions are loved so much by punters.

Acca bonus and Acca boost mean pretty much the same thing, but there are some small differences. Usually with an acca bonus, you get your extra winnings as a percentage of your usual profit, and they can sometimes be paid as free bets.

An acca boost, as offered by Ladbrokes, usually involves the odds being boosted before you place your wager, and it is always paid fully in cash.

Ladbrokes acca boost betting promotion

Ladbrokes have some of the best acca promotions in the UK.

Latest acca bonus promotions

STS Offer - Weekly £10 English Football Bonus!

Existing Customer Bonus 6 October 2020

Get a £10 bonus with STS when you place a winning multiple bet on either the Premier League or Championship. Read more

Bet365 Tennis Accumulator Bonus - Up to 70%

Existing Customer Bonus 25 August 2020

Add two or more selections to your Bet365 tennis accumulator and get 5-70% extra added to your winnings if you are successful. Read more

Money back betting promotions

'Money back' covers a rather wide scope of online betting promotions, and various betting sites implement them in a number of ways.

Within football betting, certain promotions allow you to get your money back if the game finishes 0-0 or if your team concedes late. Paddy Power often offer money back if a certain team wins or a particular player scores in a selected match.

Horse racing is the other sport in which you will see a lot of money back betting promotions. Many of the top betting sites have offered money back if a horse falls, finishes 2nd, or is beaten by a length.

Betfred free bet if 2nd money back betting promotion

Betfred offer money back as a free bet if your horse finished 2nd in selected races.

Latest money back betting promotions

Betfair New Customer Offer - Money Back as Cash up to £50

Free Bet Football 29 October 2021

Betfair are offering new customers money back bets on this round of fixtures with money back as cash. Read more

SBK Deposit £10 Get £40 Sign Up Offer - Limited Time Only!

Free Bet Sportsbook 27 September 2021 - 30 September 2021

SBK has doubled its sign up offer until the end of September: You can get up to £40 in risk-free bets. Read more

Early payout betting promotions

Early payout is not necessarily one of the most common betting promotions, but it is certainly among the very best. 

Paddy Power and Bet365 have offered this promo to football bettors and the premise of it is that your pre-match football selection is marked as a winner if your team goes two goals up at any point.

The match winner market is the only one that is eligible, and it may only be available on certain leagues, so be sure to check the terms.

Football is not the only sport in which you can get an Early Payout betting promotion. Betway have had a You Lead, You Win offer for the NBA and for the PGA Tour, while Bet365 have Early Payout for MLB, NFL, NHL, NBA, and Euro Basketball.

Best bookie for early payout

Bet365

100% up to £100 in bet credits

Early Payout is one of the best and most valuable offers on the Bet365 betting site. The details are as follows:

  • Football - 2 goals ahead
  • NFL - 17 points ahead
  • NBA - 20 points ahead
  • Euro basketball - 18 points ahead
  • MLB - 5 runs ahead
  • NHL - 3 goals ahead
Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


Horse racing betting promotions

Alongside football, horse racing betting promotions are among the most common and popular deals on UK betting sites.

Free bets, enhanced odds, and money back specials are as prevalent within horse racing betting as they are for football betting, but there are some other promos that are exclusive to racing.

Extra Places betting promotions

When you bet on horse racing, you can place each-way bets, meaning that half of your stake goes on the horse to win, and the other half on the horse to place, i.e. finish in the top two, three, or four places depending on the size of the race.

While the standard place payouts are the top two places in races with 5-7 runners, three places for more than 8 runners, and four places for 16+ runners, extra place betting promotions allow punters to take advantage of more favourable each-way terms, and increase their chances of securing a return on the place part of their each-way wager.

Paddy Power extra place betting promotion

Paddy Power is one of the best betting sites for extra place promotions.

Best Odds Guaranteed betting promotions

Racing betting odds fluctuate a lot on the day of a race, and the Best Odds Guaranteed promotion eliminates some of the risk of taking a price that is a lot shorter than the starting price of a particular horse.

If you back a horse on the morning of a race at 3/1, but by the time the race starts in the afternoon it has drifted to 5/1, you will be paid at 5/1 if it wins.

Most betting sites implement this promotion for UK & Irish horse racing, while some also include international meetings and greyhound racing.

On each betting site, there is a set time from which racing bets are eligible for Best Odds Guaranteed. With some it can be as late as 10am, others are 8am, but with Bet365 you can place your bets the night before and still qualify, as long as a fixed price is offered.

Latest horse racing betting promotions

Horse Racing Betting Offers - November 2021

28 October 2021

Online betting sites are filled with offers this month, and many of them are related to horse racing. In this article, you will find the best promotions that you can take ... Read more

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