Best betting promotions

Online bookies normally have several betting promotions on offer, at any given time. From the standard sign up offer, to enhanced odds for new accounts, or acca insurances and free bet clubs for existing customers, there is always plenty to choose from.

New Customer Betting Promotions

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply
1

100% up to £200
on your first deposit (⭐Exclusive offer!⭐)

Turnover: 5x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

£10 min deposit using promo code 200BONUS • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount at least 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply..

2

Bet £20 Get £60 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Full T&Cs apply. New customers only. Must stake min amount of £20 (odds 1.5 or greater) on any sporting event. Promotion available between 03/08/22 - 15/08/22. Max 4 x £10 and 4 x £5 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement. 18 + BeGambleAware.org

3

Bet £10 get £10 in Free Bets

Turnover: No requirements

Lowest odds: 2.0 (1/1)

Claim Go to website

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

4

Bet £5 Get £30 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

5

Double the Odds
Any sport. Any bet. Any odds.

Turnover: No requirements

Lowest odds:

Claim Go to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

6

Bet £10 Get £40 in bonuses
+100 free spins

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

7

Bet £10 get £60 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

8

Bet £10 Get a £20 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

9

Bet £10 Get £50 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

10

Get £10 in Free Bets

Turnover: No requirements

Lowest odds: 1.75+

Claim Go to website

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

11

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

12

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1.5

Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

13

Bet £5 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

14

£40 Money Back
+ £10 casino bonus

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

Claim Go to website

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

15

Bet £10 get £20

Turnover: No requirements

Lowest odds: 2.0

Claim Go to website

18+, New customers only. Min wagering on sport €10. Max one €20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited

Betting promotions UK

Betting promotions 2022

Dozens of online betting promotions appear across UK bookmakers every day. For every big event or fixture on the calendar, you will be able to find a range of promos, whether they come in the form of enhanced odds, free bets, money back specials, or one of the other many types of UK betting promotions.

The UK gambling market is highly competitive, and because of this, many bookies use betting promotions as a way to attract punters.

On this page you can claim a range of betting promotions for both new and existing customers.
Betting Promotions

Even more so than the standard betting offers for new customers, it is hard to keep track of all of the online betting promotions, but at Bookiesbonuses.com we are always on the lookout for the best deals for our users.

Frequently asked questions about Betting Promotions

There are many betting promotions and therefore plenty to learn about them. But to get started, read these FAQs.

What promos are there for football?

Lots of the promos you'll find on betting sites will be tailor-made for football. These can include:

  • Enhanced odds
  • Acca Insurance
  • Acca Bonus
  • Money Back
  • Free Bet
  • Early Payout

Do I qualify for the promotion?

We list promotions for both new and existing customers, so some of the deals will be available to you even if you are already registered with the betting site.

On this page, we focus mostly on UK promotions, but they may be available in other countries too and you can find out by checking the terms and conditions.

Who has the best promos?

It can vary from day to day and it also depends on what sports you like to bet on, but generally, the below bookies have excellent promotions.

How do betting promos work?

A betting promotion is a special deal that is offered by online bookmakers and it gives users an opportunity to get better value.

Promotions can come in the form of free bets, enhanced odds, or other football or horse racing promos.

What are the betting promotion T&Cs?

There are many different terms and conditions on promotions and is important to take note of these beforehand. Some general things to check are:

  • Wagering requirements
  • Validity period
  • Sports or events that are covered

For what sports is the promotion valid?

It is important to pay attention to which sports promotions will be valid for. Many promotions will be valid when you bet on a particular sport or sporting event, e.g. Wimbledon, World Cup, etc., and thus you will need to bet on the same sport to take advantage of the promotion.

Can I get betting promos for casino?

Generally, sports betting promotions are kept separate from casino and poker. However, if you head to the casino or poker section of your chosen bookie, you may find other promotions there.

Can betting promotions be combined?

You may not be able to combine one with the other, but after joining a bookie and claiming their welcome offer, you will then be able to claim a selection of their existing customer promotions over time.

Best online betting promotions

Online bookmakers offer not only free bets or a deposit bonus upon registration, but also a selection of betting promotions that customers can claim on a regular basis after they have signed up.

Log on to any of the top betting sites in the UK and you will find a variety of promotions that can be claimed by all customers - not just those that are new to that bookie.

Many promotions are ongoing, while others are connected to a particular game or event.

New online betting promotions usually appear around the beginning of football competitions, golf majors, big horse racing meetings, and other events that get a lot of attention from sports fans and punters.

All sites have at least a few offers, but there are some that are known for their frequent, generous promotions, and that is why they are so popular.

Best betting sites for promotions

888sport square logo
  • 100% up to £200 Welcome Offer
  • Up For 8 free football predictor
  • £5 free bet when you win at 4/1
    888sport review
Betway square logo
  • Free Bet Club
  • Daily Betway Boosts
  • 4 to Score / 4 to Win
    Betway review
Betfair square logo
  • Refer and Earn bonus
  • 'My Odds Boost'
  • Bet & Get offer on multiples
    Betfair review
Paddy Power square logo
  • 2 Up - You Win (Early Payout)
  • Daily Extra Place Races
  • Best Odds Guaranteed
    Paddy Power review
Betfred square logo
bet365 square logo
  • 2 Goals Ahead Early Payout
  • Soccer Accumulator Bonus
  • ITV Racing 4/1 Offer
    Bet365 review
BetVictor square logo
Ladbrokes square logo
  • 1-2-Free correct score game
  • Boosted odds every day
  • Extra Place races
    Ladbrokes review
Ben's promo advice
Ben Smith

Ben Smith

Now that I'm signed up with more or less every bookmaker worth its salt, my rewards and offers are pretty much restricted to existing customer promotions.

But that's no bad thing. By putting the effort in and looking around for the very best promos, I can find value every week through free bets, enhanced odds, and accumulator bonuses.

The table above gives you a great overview of the sort of promos you can claim from the top firms, and below is a breakdown of the three bookies that I would suggest as somewhat of a starter pack if you want a range of betting promotions at your disposal.

Ben's 3 recommended bookies

Paddy Power

Up to £50 Cash Back
If any of your first 5 x £10 football bets lose!

If betting promotions are what you're after, you can't go wrong with Paddy Power. When it comes to football and horse racing, there are promos galore every day.

On top of the ongoing offers such as 2 Up - You Win and Free bet if one leg of your acca or Bet Builder lets you down, there are daily money back specials and many more sports betting bonus offers to choose from.

Claim £50 offer

Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply


Betway

Get £10 in Free Bets

With Betway, your loyalty is rewarded with the Betway Free Bet Club which allows you to claim a £10 free bet every week by placing £25 on multiples.

Additionally, there are excellent betting promotions such as You Lead, You Win, which has been available on golf, basketball, and various other sports.

The Betway Boosts section is always filled with enhanced odds on football, horse racing, and other popular sports.

Claim £10 offer

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply


888sport

100% up to £200
on your first deposit (⭐Exclusive offer!⭐)

The 888sport sign up offer is the best on the market, but they also have lots of excellent promotions for existing customers.

You can earn a free bet every day when you win at 4/1+, and there is a free-to-play football predictor game with large prizes up for grabs.

For horse racing, you can expect price boosts on selected races as well as Best Odds Guaranteed on all UK & Irish horse racing.

Claim £200 offer

£10 min deposit using promo code 200BONUS • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount at least 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply..


How we rank betting promotions

Bookiesbonuses.com is all about betting promotions and offers. We have seen many different types of promos come and go over the years, and we list all of the best ones on pages such as this.

All betting promotions can look good on the face of it, but some might not be as generous as they first appear.

Many different factors should be considered when deciding between a selection of betting promotions, and the main ones are listed below.

Size of stake & bonus

Most betting promotions require you to actually place an initial bet in order to qualify for the offer. 

For sign up offers, if it is a free bet offer your initial bet is usually matched at least 100%, or sometimes even more, as is the case with Bet £10 Get £30 offers.

For similar 'Bet & Get' existing customer promotions, the bonus amount might not be as big.

A 50% free bet bonus is still fair for existing players, but anything less than that and you might begin to question whether it is worth it, unless you were planning on placing the bets anyway.

Money back terms

A lot of existing customer betting promotions in 2022 are based around getting your money back as a free bet if certain events occur, such as your horse finishing second to the favourite, or a football team conceding a late goal.

We rank these betting promotions based on the actual likelihood of the bettor getting his or her money back. 

In racing, money back if 2nd, 3rd, or 4th is obviously a lot better than money back if 2nd to SP favourite.

Paddy power promotions money back

Paddy Power is renowned for its money back promos.

Minimum odds

The minimum odds for qualifying bets on betting promotions play a big part in determining how good the offer is. 

Whether it is a free bet promotion, acca bonus, acca insurance, or money back special, the chances are that your selections will need to meet a certain odds threshold.

With lower minimum odds, you are not forced to take long shots, meaning your actual bets may have a greater chance of winning.

Value

No matter which aspect of betting sites you look into, the most important thing that it always comes down to is value. This is particularly relevant with enhanced odds offers.

The odds boost or other betting promotion may look great and be presented well - but does it actually represent value?

Hold up!

Just because there is a boosted price on a certain market on one online betting site, that doesn't mean you should take it right away.

If you shop around, you may find better odds elsewhere.

New customer betting promotions

The vast majority of betting sites offer a welcome bonus of some description. These deals usually remain the same for a long period of time, but various bookmakers may alter their sign up offers around big events, or have different new customer betting promotions for punters to choose from.

While welcome offers are generally the most lucrative in the short term, the long-term benefits of regular existing customer promotions can be greater.

You can expect bigger and better new account betting promotions around events such as the Cheltenham Festival, where there is a full programme of racing throughout the week and betting sites want users to stick with them during it.

888sport enhanced odds promotion champions league

888sport regularly offer enhanced odds promotions for new customers.

Enhanced odds new customer offers are common around big football matches, boxing fights, horse races, and other big events.

New account betting promotions

  1. 100% up to £200
    on your first deposit (⭐Exclusive offer!⭐)

    £10 min deposit using promo code 200BONUS • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount at least 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply..

  2. Bet £20 Get £60 in Free Bets

    Full T&Cs apply. New customers only. Must stake min amount of £20 (odds 1.5 or greater) on any sporting event. Promotion available between 03/08/22 - 15/08/22. Max 4 x £10 and 4 x £5 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement. 18 + BeGambleAware.org

  3. Bet £10 get £10 in Free Bets

    New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

  4. Bet £5 Get £30 in bonuses

    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

  5. Double the Odds
    Any sport. Any bet. Any odds.

    New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

  6. Bet £10 Get £40 in bonuses
    +100 free spins

    18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

  7. Bet £10 get £60 in bonuses

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

  8. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

  9. Bet £10 Get £50 in Free Bets

    New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

  10. Get £10 in Free Bets

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

  11. Bet £10 Get £30 in Free Bets

    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

  12. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

  13. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  14. £40 Money Back
    + £10 casino bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  15. Bet £10 get £20

    18+, New customers only. Min wagering on sport €10. Max one €20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited

  16. Bet £15 get £15

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  17. 200% up to £200

    Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

  18. Bet £10 Get £20 in Free Bets

    18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.

  19. Bet £15 Get £10 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  20. Bet £5 Get a £20 free bet

    18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

  21. Up to £50 Cash Back
    If any of your first 5 x £10 football bets lose!

    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

  22. Get £40 in Bonuses

    Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. Spread betting losses can exceed deposit. 18+ begambleaware.org

  23. Deposit £10 get £30 in free bets

    New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

  24. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  25. Bet £10 Get £30 in Free Bets

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Existing customer betting promotions

During your time with a bookmaker, you will be able to claim a variety of betting promotions. The most reputable and popular betting sites tend to have the most promos so that they can retain their players.

Weekly, ongoing offers such as the Paddy's Rewards Club and the Betway Free Bet Club are some of the best online betting promotions for registered players, and those sites also have plenty of other deals on tap.

Many of the other top bookies also have regular deals, as well as seasonal promotions such as bet boosts and money back specials.

Best Existing Customer Betting Promotions

  1. Paddy Power - Paddy's Rewards Club
  2. Bet365 - Early Payout
  3. Ladbrokes - Acca Boost
  4. William Hill - Racing Bet Boosts
  5. Betfair - Free Bet Streak
  6. Betway - Free Bet Club
  7. BetVictor - Free Bet Offers
  8. 888sport - Best Odds Guaranteed
  9. Grosvenor - VAR Offer
  10. Betfred - Extra Place Races

Enhanced odds are often taken advantage of by punters, and the likes of William Hill and Ladbrokes are great for this.

In the UK, free bets are the most popular type of betting offers that users can receive. They can pop up on sites like Bet365, who occasionally offer in-play free bets when you place a pre-match wager on a certain game.

Latest Existing Customer Promotions

STS Cheltenham Festival Gold Cup Free Bet Special

Sign off from the Cheltenham Festival in style with STS' generous £20 matched free bet offer on the Gold Cup. Read more

Bet365 Cheltenham Offer: 4 x £5 Free Bets Without Deposit

New & existing customers get one £5 free bet per day during Cheltenham with no deposit required. Read more

Free bet promotions

Many betting sites offer free bet promotions in which if you wager a certain amount then you will be given a free bet after the placement or settlement of your bet. In some instances, the free bet is only given if the bet loses. In others, it is given regardless if the bet wins or loses.

Free bets can also be handed out to players personally, via email, phone, and text, as a reward to loyal customers.

William Hill free bet promotion

Get free bet promotions delivered to your inbox with William Hill.

Ladbrokes and Coral are two of the best betting sites for free bet promotions. As you may have seen advertised on TV from time to time, they sometimes give existing customers free bets without even having to place a qualifying bet.

Paddy Power also reward customers with no deposit free bet promotions occasionally - usually around big horse races or football matches.

While spontaneous free bet promotions are always well received by punters, there are also a number of ongoing deals that allow users of certain betting sites to claim free bets on a regular basis.

Existing customer free bet promotions

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. Paddy's Rewards Club

    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

  2. Betway Free Bet Club

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

  3. Bet £20 Get £5 daily

    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

  4. BV Loyalty Club

    18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

  5. Get a £5 free bet every week

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Enhanced odds betting promotions

Enhanced odds have become so common among UK betting sites now, with many of the top UK bookmakers offering north of half a dozen odds boosts on every major football match.

Each of the betting sites that offer enhanced odds may call them different things depending on how they want to market them. Betway are known for their 'Betway Boost' section, while VBet simply go for 'Boosted Odds'.

Most enhanced odds betting promotions have the markets set by the bookmaker, but some bookies allow users to choose which odds they want to boost.

Best Bookies for Enhanced Odds

  1. William Hill - Boosts every day
  2. Ladbrokes - Choose what you want boosted
  3. Unibet - 'Uniboost' for racing
  4. Paddy Power - Earn 'Power Up' odds boosts
  5. Betway - Betway Boosts section

Latest enhanced odds promotions

William Hill Enhanced Odds - West Ham 150/1 or Man City 20/1

Enhanced odds 5 August 2022

The new William Hill sign up offer for this weekend allows you to secure up to £150 in free bets. Read more

Parimatch Welcome Offer - 50/1 Chelsea to Win First 3 Matches

Enhanced odds 5 August 2022

Bet £1 on Chelsea to take 9 points from 3 games, and win a total of £50 in returns & free bets if they do. Read more

Football betting promotions

The world's most popular sport, football, is of course surrounded by a lot of betting promotions. Many of the promos listed on this page are applicable to football betting, while some are in fact only relevant to this particular sport.

Most enhanced odds offers that you see on betting sites will be for football, and the same can be said for accumulator promos.

Top betting sites such as Betway, Paddy Power, and Bet365 have outstanding football betting promotions.

Best Football Betting Promotions

  1. Free bets
  2. Enhanced odds
  3. Money back
  4. Acca insurance
  5. Early payout
  6. Acca boost

You won't have to look very hard in order to find the football betting promotions with each online bookmaker, as they will usually be displayed quite a lot across the site.

Enhanced odds can often be found when you click into a game, while more longstanding offers such as Acca insurance may be promoted within the football betting section itself.

Coral Acca Plus betting promotion

Find football betting promotions like 'Acca Plus' in the football section of the Coral site.

Acca Insurance betting promotions

This type of betting promotion is often specific to football but some betting sites open it up to all sports. With Acca insurance, you get your money back, usually as a free bet, if one leg of your accumulator lets you down.

An exception to the usual Acca insurance format is Betfair's Acca Edge, which allows users to get a cash refund if one pick lets them down but the odds are reduced in this instance.

Acca Insurance Offers 2022

Ladbrokes is considered one of the best betting sites for accumulators because as well as the Acca insurance, you can also get an Acca boost and edit your accas if you wish.

In the case of Ladbrokes, the Acca insurance promotion is eligible on the following football markets - Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score, and Total Goals Over/Under.

Each Acca insurance promotion will have different minimum odds requirements, and while most require 5+ selections, this is not the case with every promo.

Recommended Acca Insurance

Paddy Power

Up to £50 Cash Back
If any of your first 5 x £10 football bets lose!

The Paddy Power Acca insurance is not marketed as such, as it is so much more than that. Not only do you get a free bet if one leg of your 4+ fold acca lets you down, but the same applies to bet builders. Also, the Paddy Power welcome offer is a first bet money back deal, which you can place on an accumulator if you wish.

Claim £50 offer

Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply


Acca Bonus betting promotions

Landing an accumulator is hard enough, so you want to be paid properly when you do manage to pull one off. That is why Acca bonus or Acca boost betting promotions are loved so much by punters.

Acca bonus and Acca boost mean pretty much the same thing, but there are some small differences. Usually with an acca bonus, you get your extra winnings as a percentage of your usual profit, and they can sometimes be paid as free bets.

An acca boost, as offered by Ladbrokes, usually involves the odds being boosted before you place your wager, and it is always paid fully in cash.

Ladbrokes acca boost betting promotion

Ladbrokes have some of the best acca promotions in the UK.

Latest acca bonus promotions

STS Offer - Weekly £10 English Football Bonus!

Existing Customer Bonus 6 October 2020

Get a £10 bonus with STS when you place a winning multiple bet on either the Premier League or Championship. Read more

Bet365 Tennis Accumulator Bonus - Up to 70%

Existing Customer Bonus 25 August 2020

Add two or more selections to your Bet365 tennis accumulator and get 5-70% extra added to your winnings if you are successful. Read more

Money back betting promotions

'Money back' covers a rather wide scope of online betting promotions, and various betting sites implement them in a number of ways.

Within football betting, certain promotions allow you to get your money back if the game finishes 0-0 or if your team concedes late. Paddy Power often offer money back if a certain team wins or a particular player scores in a selected match.

Horse racing is the other sport in which you will see a lot of money back betting promotions. Many of the top betting sites have offered money back if a horse falls, finishes 2nd, or is beaten by a length.

Betfred free bet if 2nd money back betting promotion

Betfred offer money back as a free bet if your horse finished 2nd in selected races.

Latest money back betting promotions

Paddy Power New Customer Offer - Up to £50 Money Back as Cash

Money Back Football 7 August 2022

Kick off the football season with a £50 bonus courtesy of online betting giants, Paddy Power. Read more

Betway Cheltenham Festival Offer: Money Back First Race Each Day

Existing Customer Bonus 15 March 2022

Get free bets on the first race each day during Cheltenham if the horse you back finishes 2nd, 3rd, or 4th. Read more

Early payout betting promotions

Early payout is not necessarily one of the most common betting promotions, but it is certainly among the very best. 

Paddy Power and Bet365 have offered this promo to football bettors and the premise of it is that your pre-match football selection is marked as a winner if your team goes two goals up at any point.

The match winner market is the only one that is eligible, and it may only be available on certain leagues, so be sure to check the terms.

Football is not the only sport in which you can get an Early Payout betting promotion. Betway have had a You Lead, You Win offer for the NBA and for the PGA Tour, while Bet365 have Early Payout for MLB, NFL, NHL, NBA, and Euro Basketball.

Best bookie for early payout

Bet365

Bet £10 Get £50 in Free Bets

Early Payout is one of the best and most valuable offers on the Bet365 betting site. The details are as follows:

  • Football - 2 goals ahead
  • NFL - 17 points ahead
  • NBA - 20 points ahead
  • Euro basketball - 18 points ahead
  • MLB - 5 runs ahead
  • NHL - 3 goals ahead
Claim £50 offer

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


Horse racing betting promotions

Alongside football, horse racing betting promotions are among the most common and popular deals on UK betting sites.

Free bets, enhanced odds, and money back specials are as prevalent within horse racing betting as they are for football betting, but there are some other promos that are exclusive to racing.

Extra Places betting promotions

When you bet on horse racing, you can place each-way bets, meaning that half of your stake goes on the horse to win, and the other half on the horse to place, i.e. finish in the top two, three, or four places depending on the size of the race.

While the standard place payouts are the top two places in races with 5-7 runners, three places for more than 8 runners, and four places for 16+ runners, extra place betting promotions allow punters to take advantage of more favourable each-way terms, and increase their chances of securing a return on the place part of their each-way wager.

Paddy Power extra place betting promotion

Paddy Power is one of the best betting sites for extra place promotions.

Best Odds Guaranteed betting promotions

Racing betting odds fluctuate a lot on the day of a race, and the Best Odds Guaranteed promotion eliminates some of the risk of taking a price that is a lot shorter than the starting price of a particular horse.

If you back a horse on the morning of a race at 3/1, but by the time the race starts in the afternoon it has drifted to 5/1, you will be paid at 5/1 if it wins.

Most betting sites implement this promotion for UK & Irish horse racing, while some also include international meetings and greyhound racing.

On each betting site, there is a set time from which racing bets are eligible for Best Odds Guaranteed. With some it can be as late as 10am, others are 8am, but with Bet365 you can place your bets the night before and still qualify, as long as a fixed price is offered.

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