Review William Hill:

William Hill

Bet £10 Get £30 in Free Bets

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

William Hill Overview

William Hill is a well-known bookie all over the UK. With great odds, many payment methods and all major UK sports on offer, there is not much to complain about.

William Hill score

  • Great quality of odds
  • Perfect for popular UK sports
  • Many special bets available
  • Many restricted countries
  • Some payment methods removed
Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
William Hill quick facts
Game TypesSports betting, Vegas, Live Casino, Casino, Games, Scratchcards, Bingo, Poker, Macau
Deposit methodsVisa, MasterCard, Maestro, Paysafecard, Neosurf, Fast Bank Transfer, Bank Transfer, Apple Pay, Google Pay, PayPal
Withdrawal methodsVisa, MasterCard, Maestro, Neosurf, Bank Transfer, PayPal, Google Pay
Odds providerWilliam Hill
Betting functionsLive betting, live streaming, cash out, bet builder
Casino game typesSlots, table games, video poker
Casino providerPlaytech
AppsiPhone, Android
SupportLive chat, telephone, email
OwnerWilliam Hill plc
Founded Year1934
Bonus CodeR30

William Hill review

William Hill is one of the most established betting sites in the market. It was founded in 1934 and has since become one of the most well-respected betting platforms - both as a high-street bookmaker as well as online. 

Choose William Hill for their

  • Extensive selection of betting odds and markets
  • Live streaming, previews and more on Betting TV and Racing Radio
  • Variety of betting offers and bonuses

William Hill are among the very best when it comes to their betting offering on the most popular sports plus niche events. This applies to their extensive selection of matches and bet types, as well as their products and functions, such as live streaming, live betting and cash out.

The payout percentage at William Hill is generally high, and they offer great value on a number of sports through the various promotions and deals they have all-year-round.

William hill betting promotions

William Hill offer some of the best betting promotions in the UK.

Bet Boosts are offered every day on horse racing and greyhounds, for which William Hill offer Best Odds Guaranteed as well. Punters can also get a Bet Boost on a sports acca every day.

Football bettors have plenty to get their teeth into, with the William Hill bet builder including lots of markets such as booking points, corners, and match handicap.

Other bets can also be created across the William Hill sports betting site using the #YourOdds feature in which users request wagers on Twitter.

William Hill offer not only lots of betting markets and bonuses, but top quality content too.

Across all of William Hill's platforms, they provide lots of excellent tips and insights. Their William Hill News page is filled with previews and features, and they also release podcasts looking at upcoming events from a betting angle.

Add to that their YouTube channel and William Hill Betting TV which broadcasts live action from 24 racecourses across the UK, and it is as comprehensive an offering as you will find.

On top of the William Hill free bet offer, new users can claim bonuses for casino and poker as well. The casino bonus is a 100% buy-in bonus, which is one of the more generous casino offers on the market.

The selection on offer for the casino upholds a high quality, with more than 100 slot machines as well as table games. It is the developer Playtech that is pulling the strings and making sure that the experience is of sufficient quality.

William Hill Poker is connected to the iPoker network, which means that there is always a large amount of traffic and therefore easy to find a table to play at. There is a £100 bonus for new customers too.

A long list of payment methods and a top-notch 24-hour customer support service confirm William Hill as a leading bookmaker in the UK.

Find another bookie if you don't like

  • Country restrictions

William Hill is an excellent choice for UK punters who tend to stay put, but for those living elsewhere, there may be more accessible betting sites out there. 

William Hill free bet offer

New William Hill customers can claim their Bet 10 get 30 free bets offer, in which you get a £30 bonus in the form of 3 x £10 free bets from just a £10 qualifying bet.

How to qualify for your William Hill free bet offer:

  1. Click on the 'Claim' button above.
  2. Create a new account with William Hill using the promo code “R30”.
  3. Make a qualifying bet of at least £10 at odds of 1/2 (1.50) or greater to get your free bets.

Terms and conditions for the William Hill free bet offer

  • New customers using Promo code R30 only.
  • Min £10/€10 stake.
  • Min odds 1/2.
  • Free bets paid as 3x £10/€10.
  • Free bets credited after settlement of first qualifying bet.
  • Free bets will expire 30 days after the qualifying bet is placed.
  • Payment method/player/country restrictions apply.
  • Terms apply.

For full T&Cs, visit William Hill

William Hill FAQ

🤑 How can I get the William Hill free bet offer?
  1. Register using William Hill promo code R30.
  2. Place a £10 bet.
  3. Receive 3 x £10 free bets.

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

💰 What promotions do William Hill offer?

William Hill offers can change throughout the year, but their promotions page is always filled with excellent deals on football, horse racing, and various other sports.

📺 How can I watch William Hill Betting TV?

Log in to your William Hill account and the Betting TV box will be visible in the top right corner of the desktop site, or if you are on the William Hill app, you can access the streaming service by clicking on the sidebar and selecting Betting TV.

📱 Is there a William Hill Bet Builder?

Yes, the William Hill Bet Builder for football is called Build #YourOdds, and includes markets such as total goals, goalscorers, and handicaps. For top games, you can also add cards, corners, and other more specific metrics.

💸 What are the William Hill payment methods?

Bettors can add funds to their William Hill account via PayPal, debit card, Apple Pay, and various other methods. Sadly, Skrill and Neteller are no longer available on William Hill in the UK.

William Hill payment methods

William Hill have scaled back on some of the payment methods now available to UK customers, with the likes of Skrill and Neteller no longer available.

But with PayPal, Apple Pay, debit cards, and several other options on offer, Brits should not be stuck for ways to deposit and withdraw funds from their William Hill account.

William Hill UK banking


  • Visa
  • MasterCard
  • Maestro
  • Paysafecard
  • Neosurf
  • Fast Bank Transfer
  • Bank Transfer
  • Apple Pay
  • PayPal


  • Visa
  • MasterCard
  • Maestro
  • Neosurf
  • Bank Transfer
  • PayPal

Visit William Hill for full details on banking options.

William Hill Limits on Payments and Withdrawals

Limits are flexible on William Hill, with the minimum deposit amount being £5 and the maximum being £99,000 on debit card.

Smaller limits are in place with other banking options such as PayPal, for example, for which the minimum deposit is £10 and the maximum is £5,500.

The winning limit is as big as £2,000,000 for some events, which is among the absolute highest and therefore William Hill is a bookmaker that big money players should consider.

Some payment methods are ineligible for the William Hill free bet offer, so be sure to check the T&Cs before proceeding.

    William hill paysafecard

    Paysafecard is among the decent selection of banking options William Hill offer.

    William Hill Verification

    William Hill, like all other bookmakers in the UK, need to verify users' age and address, so you should be sure to register with your current residential address.

    They do automated checks, but you may need to send documentation as well, with proof of ID and address.

    You may be asked to send William Hill a copy of:

    • Driving Licence
    • Passport
    • National ID card
    • Bank statement
    • Utility Bill

    William Hill Promotions

    There are a wide range of betting promotions at William Hill. Some are constant - such as Best Odds Guaranteed on UK & Irish horse racing and greyhounds - and others are temporary, depending on what the biggest and most popular events are at any given time.

    Generally, football and racing are the two sports with the most offers, while cricket, boxing and tennis also feature a lot.

    Enhanced odds are offered on different events every week, known as 'Flash Odds'. William Hill also have a 'Happy Hour' which consists of particularly generous horse racing boosts, and various William Hill free bet offers pop up from time to time.

    William hill horse racing happy hour

    The William Hill horse racing offers are among the best on the market.

    About William Hill

    William Hill is one of the oldest betting companies in the UK and has made the move from land-based bookmaking to the digital age seamlessly. 

    It was established in the UK back in 1934 and has grown into a global brand that now operates in countries such as Australia, Canada, and Sweden.

    As well as their global online offering, William Hill have stores all over the UK. Their headquarters are in London, but they are registered in Gibraltar.

    Some of the company's major sponsorship deals involve Tottenham Hotspur, Anthony Joshua, and the World Darts Championship.

    William Hill Sports betting

    William Hill offer a wide range of betting options that cover pretty much everything one could ask for in a modern online gaming company. 

    They provide odds on a variety of sports, as well as live betting and live streaming, but you can also bet on events that do not necessarily belong to the world of sports such as television, politics, and WWE.

    While the classic British sports and events that William Hill are more involved from a sponsorship standpoint may be the most prominent, you can still expect to find plenty of markets for things like Esports, table tennis, volleyball, and lots of niche pastimes.

    William Hill football betting

    William Hill is a classic British betting site that places a strong focus on UK sports and therefore football is well-represented. William Hill’s football offering is best described as expansive, with a huge selection of odds.

    William hill football betting bet builder

    Build #YourOdds, otherwise known as a Bet Builder, is available on many football matches.

    Not only do they list a great selection of matches but they also offer an array of bet types, even all the way down in the smaller leagues.

    If it is football betting you after then you have to strongly consider William Hill.

    William Hill’s payout percentage is up there with the other top betting sites, and they have Asian handicap plus a Bet Builder function.

    William Hill horse racing betting

    Anyone who is from, or lived, in the UK will have seen their high street venues filled with bettors watching an inordinate number of screens showing horse races.

    Like the other major British betting sites, William Hill offers a great selection of betting when it comes to horse racing. They cover all major races in the UK and Ireland as well as overseas meetings in the USA, South Africa, Hong Kong and more.

    You will find a particularly wide selection of odds, promotions and special markets for the biggest events like Cheltenham, Royal Ascot, and the Grand National.

    You can watch the races live on your computer, smartphone or tablet through William Hill Betting TV, and even listen to Racing Radio, the William Hill Racing podcast. There are also daily tips on their news page.

    William hill horse racing markets

    From the moment you log into William Hill, you can see the upcoming races and offers.

    William Hill Products

    William Hill’s selection of products is one of the best out there. We do feel there are two areas where they excel: reliability and event selection.

    You can always trust William Hill to have one of the most steady live streams out there, as well as live betting. This combination is so important as the two go hand-in-hand. Most importantly, there is no lag on the live streams, meaning your live bets are not thrown off.

    Their sports betting coverage, on the whole, is second to none, with a range of video, audio, and written content keeping punters informed.

    William Hill Live Streaming

    Live streaming on William Hill is a quality service. They offer a number of different sports and leagues on a daily basis, with users simply needing to be logged in to view them. You should note that there a number of regional restrictions.

    William Hill Betting TV broadcasts free live greyhound racing plus horse racing action from 24 racecourses.

    Here are some of the sports leagues and events that you can live stream at William Hill:

    • NBA
    • ATP and WTA tours
    • NHL
    • Bundesliga
    • Serie A

    William Hill Live Betting

    When it comes to live betting there are few bookmakers that can compete with William Hill’s offering. The selection on tap is enormous: there are a number of matches to bet on - with everything from amateur tennis to Russian volleyball - and also lots of different types of bets for a number of different matches.

    Even for reserve league football games in obscure countries, there will be hundreds of available bets in-play.

    William hill live football betting

    The William Hill live betting offering is comprehensive and slick.

    William Hill offer statistics directly from matches, which makes it easier for users to decide what bets they want to place. Punters can also follow games that aren't being streamed live by looking at the live graphics on display.

    In order to see what matches you can bet on live, as well as what matches will soon begin, all you need to do is to click on the ‘In-Play’ tab.

    William Hill Cash Out

    William Hill have a great in-built cash out function, which they call 'Cash In My Bet'.

    Pre-match, in-play, and even some ante-post wagers can be cashed out.

    Settlements offered by William Hill are generally fair compared with other bookies with cash out.

    In order to see what matches are available with the cash out function, you simply have to look out for the symbol in the right corner of the screen.

    William Hill Radio

    William Hill Racing Radio is a really nice addition to their product selection. Their experts are well-respected in the industry and offer live punditry, commentary, and reviews on the horse racing as well as some greyhound events.

    They offer podcasts for a number of sports, including The Punt Podcast for football betting, plus William Hill Golf and William Hill US Sports.

    William hill podcasts

    Get all of your betting tips and analysis from William Hill.

    William Hill Mobile

    William Hill have a mobile-friendly site where you can place bets and play casino, live casino, bingo, slot machines and more. These game facilities are also available with various William Hill apps, where each category of game has its own app on iPhone and Android.

    The apps are free. Thanks to their mobile-optimised website you can play essentially the same games as you would find on your PC, no matter which smartphone you have. The only exception is that poker is not available to play on mobile browsers - for this you need to download an app.

    William Hill iPhone

    William Hill works well on iPhone models, and allows quick access to sports betting or other games offered.

    William Hill app games

    William Hill products are concise and easy to use on iPhones.

    You can use the mobile site which has the same appearance as the app, but searching for William Hill in the App Store and downloading the app(s) you want is the best way to use the products on your iPhone.

    William Hill Android

    William Hill is available to Android users, who can now enjoy the same apps that are available on iPhone.

    By visiting the William Hill homepage in your Android's mobile browser, you can access all games and features aside from poker. If you are looking for a particular product or want to play poker, you can download apps for these categories.

    William Hill App

    A terrific selection of apps are available for William Hill products, and there are separate ones for sports betting, casino, live casino, Vegas, bingo, poker, and games.

    Through the flagship William Hill app for sports betting, players can also access other features like games, jackpots and roulette, so even if you only want to have the one app, you can utilise more than one product.

    William hill google apps

    Choose from a range of William Hill apps, depending on what your needs are.

    William Hill Casino

    William Hill has a really good online casino offering with all the classic forms, such as table games, slot machines, card games, and jackpots. You can choose to play directly in the browser or download the casino software. 

    With big jackpots and slot machines with fun themes, there is plenty to choose from.

    There are several good casino promotions at William Hill, both permanent and temporary, spanning across the regular casino and the other variations.

    William Hill Live Casino

    William Hill Live Casino maintains high standards with quite a different design compared to the rest of the site.

    There are exclusive William Hill tables that open at different times throughout the day, on top of the standard live casino offering.

    William hill live casino

    There is no shortage of live games on the William Hill Live Casino platform.

    You can play baccarat, roulette, blackjack and Hold'em against professional dealers in real-time, and regular players may join a VIP service, which is invitation only and rewards customers for loyalty.

    William Hill Vegas

    With the clue being in the name, William Hill Vegas looks to replicate the Vegas feel with a variety of good-looking slots and games with big jackpots.

    It is not hugely different from the standard William Hill Casino section, but perhaps a bit easier on the eye for some people, and different promotions and prize draws are on offer.

    William Hill Bingo

    The bingo selection at William Hill is one of the most developed amongst all the major betting sites.

    Choose from 75, 80 and 90 balls as well as several special options.

    Daily offers and other campaigns are common and users can chat with each other which can make the bingo a social experience.

    William Hill Casino Offer

    Wager £10 Get 100 Free Spins

    18+. Play Safe. New customers only. Opt in required. 1x per customer. Fishin Pots of Gold only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad

    New customers can claim a William Hill Casino bonus with their first £10 cash stake on Fishin™ Pots of Gold.

    How to claim the William Hill Casino Bonus:

    1. Click 'Claim' and register with William Hill Casino.
    2. Opt-in to the promotion
    3. Stake a minimum of £10 on Fishin™ Pots of Gold
    4. Return to the promotions page and hit "Get Free Spins!" to claim your Free Spins
    5. Use the 100 Free Spins on Fishin™ Pots of Gold within 24 hours

    William Hill Casino offer terms and conditions

    • For new customers only.
    • You need to opt in to take part.
    • Deposits made via an E Wallet will not be eligible for the bonus.
    • Available once per customer.
    • The promotion runs from 08:00:01 (UK time) on Friday 6th May 2022 until otherwise cancelled by us in accordance with these Promotion Terms (the promotion period).
    • Opt in to receive 100 free spins to play on selected slots.
    • Spins expire in 24 hours.
    • A maximum redeemable amount of £30 applies to winnings from the free spins.

    For full William Hill Casino bonus T&Cs, visit William Hill Casino.

    William Hill Poker

    Playing poker at William Hill is a great experience, with modern software and a stylish design that is easy to get used to. 

    William Hill is part of one of the world's largest poker networks - iPoker - which means that you will always find lots of players from around the world to play against, no matter what time of day you want to play.

    There are several different game types to choose between, from tournaments to cash tables and Sit'N'Go. 

    All common and popular varieties of poker are available with different stakes suited to different budgets. William Hill Poker is suitable for everyone, no matter what level you're at. They have a reputation for being a safe and secure site and the tournament pots can reach as much as £50 million every month.

    William Hill Poker New Customer Offer

    New customers at William Hill Poker are able to deposit and get a £100 bonus, plus a Twister Discovery Pack.

    William Hill Poker offer terms and conditions

    • New customers only, min first deposit/transfer £10 to poker account.
    • £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days.
    • Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20.

    Visit William Hill Poker for full T&Cs.

    William Hill review

    William Hill casinobonus

    Bet £10 Get £30 in Free Bets

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad