Betting Sites William Hill | Football Betting Promotions
William hill football promos

William Hill | Football Betting Promotions

Looking for great football betting promotions? William Hill has you covered for the new season!
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Written by Del Pugh Senior Editor & Betting Offers Expert
Updated: 5 Aug 2026
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William Hill Football Betting

William Hill logo

William Hill was founded in 1934

William Hill has been a trusted UK bookmaker for over 90 years. 

Regardless of whether you visit a local betting shop, play on their desktop site or mobile app, the core experience offers thousands of betting markets, competitive odds and plenty of daily promotions, including price boosts and money-back specials. 

For football fans and punters, 'Hills offers one of the most complete betting experiences around, whether you are betting on the UEFA Champions League Final or a Women's match in the Icelandic Urvalsdeild. 

Alongside their top football coverage, William Hill also provide a host of football promotions, including:

William Hill Football Promotions

1
Football Acca Boost

William Hill's football acca boost offers players the chance to earn up to a 200% bonus on winning accas and is open to both online and shop punters.

Applying to 90 mins, 2-Up, Both Teams To Score and Over / Under Goals markets. Players must create a football accumulator of at least 2+ selections with each team at minimum odds of 1/5 or greater to qualify.

If the bet is successful, you will receive the bonus winnings on top. ranging from 3% for your 2-team acca, through to a whopping 200% bonus on a winning 20+ acca!

*Terms and Conditions apply, see website for details

2
Impact Sub

Player goes off injured? Have no fear, William Hill's Impact Sub promotion protects your player bet!

if your player is brought off, your bet remains open, transferring on to the substitute who has replaced them, at the original price. Available pre-match and in-play on singles, multiples and Bet Builders, including selected player markets:

  • Player First Goalscorer
  • Player to Score
  • Player Last Goalscorer
  • Player To Score 2 Goals or More
  • Player To Score A Hat-trick
  • Player to Score First and Last
  • Player to Score First or Last
  • Player to Assist
  • Player to Score or Assist
  • Player Shots on Target
  • Player Shown a Card
  • Player Fouls

*Terms and Conditions apply, see website for details

3
Bet Builder Winnings Boost

The Bet Builder Winnings Boost is a promotion available on specific matches each day, with players able to earn between 25% - 50% bonus on winning bet builders of 3+ selections.

On the selected match, create your bet builder of 3+ picks at minimum odds of 3/1 and a maximum stake of £20. Toggle the boost on your bet slip and away you go!

This boost is usually available on Premier League, UEFA Champions League matches and other games as seen fit by the bookmaker.

Winning boosts cannot be combined with any other promotions, while cashed-out bets are paid at the original odds, so make sure you pick the correct promotion for your selections.

*Terms and Conditions apply, see website for details

4
2-Up

William Hill, like many other bookmakers, offer the 2-Up early payout on match betting.

Along with the regular 90-minute 1X2 market, William Hill provides a specific 2-Up market, with the bet paid out if your side goes two goals ahead, regardless of the eventual outcome.

Even better, the 2-Up market also applies to multiples, meaning the days of your "winning" acca being ruined by a couple of late goals are now a thing of the past!

Simply make your selection in the 2-Up market and Hills will pay you out as a winner if the selection goes 2-goals ahead at any time.

*Terms and Conditions apply, see website for details

5
#YourOdds

William Hill's #YourOdds has fast become one of the most popular markets at the bookmaker, offering a wide variety of multiples and bet builders on each day's games.

#YourOdds is for the punters too, with players able to Tweet at @williamhill and ask for a bet to be priced up, if it is nowhere to be seen on site.

With near limitless bets to be created on a raft of football matches each day, #YourOdds offers one of the best betting markets available among UK bookmakers.

*Terms and Conditions apply, see website for details

Claim A Welcome Offer At William HIll!

William hill landing page

Claim £30 In Free Bets, When You Sign Up And Bet £10

With so many football betting promotions available, a near limitless number of betting markets, and coverage of football across the globe, William Hill is undeniably the best UK bookmaker for football betting this season!

Not a William Hill member? Why not check out their welcome offer, providing new players with £30 in free bets when staking £10.

William Hill Bet £10 Get £30

Claiming this William Hill welcome bonus is easy, simply sign up, deposit and bet £10 at minimum odds of 1/2 or more to receive £30 in free bets.

How To Claim The William Hill Bet £10 Get £30 Offer:

  • Click the "Claim" or "Go To Promotion" button and register at William Hill
  • Use promo code R30
  • Deposit and stake £10 on a sporting market at odds of 1/2 (1.5) or greater.
  • Receive £30 in free bets on settlement of your qualifying bet.
  • Free bets split into 3 x £10 free bets

18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. #ad

Take up this excellent William Hill welcome bonus, plus check out the daily promotions and enhancements across football, horse racing and more, along with some of the best odds in the business.

William Hill Bet £10 Get £30 T&Cs

Significant Conditions

1) The promotion runs from 00:00:00 (UK time) on Monday 6th April 2026 until 23:59:59 (UK time) on Thursday 31st December 2026 (the “Promotion Period”).

2) The promotion is only available to new customers registering online for the first time in the United Kingdom in pound sterling, using the promo code R30. If you take part in the promotion, you will not be eligible for any other new customer promotion.

3) Once your account is registered, you must make a real money deposit of £10 or more and place a minimum £10 single bet using cash funds on any sports market (excluding Virtual Markets) at odds of 1/2 (1.5) or greater using the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app (the “Qualifying Bet”).

4) This Promotion is not available to new accounts if deposits are made via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.

5) The Qualifying Bet must be made in a single stake. Named bet types, such as Trixies and Lucky 15 will not count as Qualifying Bets.

6) Qualifying Bets can only be made on sports markets (excluding “Virtual Markets” which means virtual horse racing, virtual greyhound racing, virtual football and any other virtual product(s) launched by William Hill from time to time).

7) Once the Qualifying Bet has settled, £30 of free bets (credited as 3 x £10 denominations – the “Free Bets”) will be credited to your account.

8) If you ‘cash out’ your Qualifying Bet or it is voided, you will no longer be eligible for this promotion.

9) The Free Bets:
a. will expire if not used within 7 days (the “Bonus Period”). Any Free Bet not redeemed before the end of the Bonus Period will be deleted.
b. can only be used once, on any sport market (excluding Virtual Markets);
c. are non-refundable and cannot be withdrawn as cash; and
d. should be redeemed at the full value of each Free Bet (i.e. £10) in one stake. Any portion of the Free Bet that is not staked will be voided.

10) Customers are entitled to a maximum of £30 in Free Bets under this promotion.

11) The promotion is not available in our shops or through our telebetting service or to existing William Hill customers who already have an online account.

How To Take Part

Register for your William Hill account through the William Hill website or app using the promo code R30;

Once your account is registered, deposit £10 or more and place a minimum £10 bet using cash funds on any sports market (excluding virtual markets) at odds of 1/2 (1.5) or greater, on a single bet as your Qualifying Bet;

Free bet will be credited as 3 x £10 denominations into your account once the Qualifying Bet has settled.

General Terms and Conditions

1) We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to breach these terms and conditions. We define these types of play as the following:
using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
taking part in a promotion that is not available in the country you live in;
using more than one account per household or per IP address;
taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/bonus; and
purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.

2) If you take part in any play that we consider to be unfair or if we suspect (acting reasonably) that you may participate in (or attempt to participate in) the abuse of this promotion or any bonuses connected to it, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either:
void any bets funded by a bonus (that is, treat them as if they had never been placed); or
remove any winnings relating to any bonus.

3) William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you:
where you have breached these terms and conditions; or
at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:
receive the free bets, or the full expected value of the free bets, from the promotion, where you have placed all the necessary qualifying bets.

place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or

materially affect your ability to complete the qualifying bets required by the promotion.

4) Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.

5) You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.

6) William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you have wagered being cancelled or denied by any payment service.

7) We can change or cancel this promotion, or change these terms and conditions:
without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in these terms and conditions, or we are discontinuing the Promotion for any other reason).

8) We can also award an equivalent bonus/offer to the one referred to in this promotion.

9) We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.

10) Your use of our website and app, and your betting or gaming activity on it, is governed by our general terms and conditions (currently available here). You must read the general terms and conditions, as well as these terms and conditions, before you take part in this promotion. If any of these terms and conditions conflict with the general terms and conditions, these terms and conditions will prevail to that extent.

11) These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.

The promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA, Gibraltar.

For full details of our terms and conditions and our cookies and privacy policies, please visit our website (https://www.williamhill.com/)

FAQ - William Hill Bet £10 Get £30

Can I Claim This Offer If I Am Already A Member?

No, this offer is only open to new members who have not claimed a previous William Hill promotional offer. The bonus is limited to one person, per household.

Does William Hill Have Sister Accounts?

No, William Hill is owned and operated by WHG International Limited and does not have any other sportsbook or casino sites associated with it.

Can I Claim This Promotion With E-Wallets?

No, this promotion is only available to debit/bank card depositors. Players that use e-wallets such as Apple Pay, PayPal, Neteller, Skrill and others stated in the promotion T&Cs will be ineligible.

What Do I Get From This Sign-Up Offer?

On registering an account, players must stake at least £10 at minimum odds of 1/2 (1.5) on sports, to receive 3 x £10 free bet tokens.

Free bet expires after 30 days, cash-out invalidates promotion and withdrawal requests void all/any pending bonuses. Free bet stakes are not returned with winnings.