Betting Sites William Hill Football Betting: Promotions
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William Hill Football Betting: Promotions

Looking for a football betting site? William Hill has you covered for the new season!
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Written by Del Pugh Betting Offers Expert
Updated: 12 Aug 2025
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William Hill Football Betting

William Hill logo

William Hill was founded in 1934

William Hill has been a trusted UK bookmaker for over 90 years. 

Regardless of whether you visit a local betting shop, play on their desktop site or mobile app, the core experience offers thousands of betting markets, competitive odds and plenty of daily promotions, including price boosts and money-back specials. 

For football fans and punters, Hills offers one of the most complete betting experiences around, whether you are betting on the UEFA Champions League Final or a Women's match in the Icelandic Urvalsdeild. 

Alongside their top football coverage, William Hill also provide a host of football promotions, including:

1
Football Acca Boost

William Hill's football acca boost offers players the chance to earn up to a 100% bonus on winning accas and is open to both online and shop punters.

Applying to 90 mins, Both Teams To Score and Over / Under Goals markets. Players must create a football accumulator of at least 4+ selections with each team at minimum odds of 1/5 or greater to qualify.

If the bet is successful, you will receive the bonus winnings on top. ranging from 5% for your 4-team acca, through to a whopping 100% bonus on a winning 15+ acca!

*Terms and Conditions apply, see website for details

2
Impact Sub

Player goes off injured? Have no fear, William Hill's Impact Sub promotion protects your player bet!

if your player is brought off, your bet remains open, transferring on to the substitute who has replaced them, at the original price. Available pre-match and in-play on singles, multiples and Bet Builders, including selected player markets:

  • Player First Goalscorer
  • Player to Score
  • Player Last Goalscorer
  • Player To Score 2 Goals or More
  • Player To Score A Hat-trick
  • Player to Score First and Last
  • Player to Score First or Last
  • Player to Assist
  • Player to Score or Assist
  • Player Shots on Target
  • Player Shown a Card
  • Player Fouls

*Terms and Conditions apply, see website for details

3
Bet Builder Winnings Boost

The Bet Builder Winnings Boost is a promotion available on specific matches each day, with players able to earn a further 25% bonus on winning bet builders of 3+ selections.

On the selected match, create your bet builder of 3+ picks at minimum odds of 3/1 and a maximum stake of £20. Toggle the boost on your bet slip and away you go!

This boost is usually available on Premier League matches and UEFA European competitions involving UK and Irish clubs.

Winning boosts cannot be combined with any other promotions, while cashed-out bets are paid at the original odds, so make sure you pick the correct promotion for your selections.

*Terms and Conditions apply, see website for details

4
2-Up

William Hill, like many other bookmakers, offer the 2-Up early payout on match betting.

Along with the regular 90-minute 1X2 market, William Hill provides a specific 2-Up market, with the bet paid out if your side goes two goals ahead, regardless of the eventual outcome.

Even better, the 2-Up market also applies to multiples, meaning the days of your "winning" acca being ruined by a couple of late goals are now a thing of the past!

Simply make your selection in the 2-Up market and Hills will pay you out as a winner if the selection goes 2-goals ahead at any time.

*Terms and Conditions apply, see website for details

5
#YourOdds

William Hill's #YourOdds has fast become one of the most popular markets at the bookmaker, offering a wide variety of multiples and bet builders on each day's games.

#YourOdds is for the punters too, with players able to Tweet at @williamhill and ask for a bet to be priced up, if it is nowhere to be seen on site.

With near limitless bets to be created on a raft of football matches each day, #YourOdds offers one of the best betting markets available among UK bookmakers.

*Terms and Conditions apply, see website for details

Claim A Welcome Offer At William HIll!

William Hill logo

Claim £30 In Free Bets, When You Sign Up And Bet £10

With so many football betting promotions available, a near limitless number of betting markets, and coverage of football across the globe, William Hill is undeniably the best UK bookmaker for football betting this season!

Not a William Hill member? Why not check out their welcome offer, providing new players with £30 in free bets when staking £10.

William Hill Bet £10 Get £30

Claiming this William Hill welcome bonus is easy, simply sign up, deposit and bet £10 at minimum odds of 1/2 or more to receive £30 in free bets.

How To Claim The William Hill Bet £10 Get £30 Offer:

  • Click the "Claim" or "Go To Promotion" button and register at William Hill
  • Deposit and stake £10 on a sporting market at odds of 1/2 (1.5) or greater.
  • Receive £30 in free bets on settlement of your qualifying bet.
  • Free bets split into 3 x £10 free bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad


Take up this excellent William Hill welcome bonus, plus check out the daily promotions and enhancements across football, horse racing and more, along with some of the best odds in the business.

William Hill Bet £10 Get £30 T&Cs

Key Terms

a) The promotion runs from 00:01:00 (UK time) on Wednesday 13th April 2022 until otherwise cancelled by us in accordance with these promotional terms (the promotion period).

b) The promotion is only available on sportsbook excluding Virtual markets (Virtual horse racing, Virtual greyhound racing, Virtual football and any other Virtual product(s) launched by William Hill from time to time) (the promotion markets).

c) This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.

d) Place a minimum stake of £10 (the minimum stake), from your main balance, to opt in to the promotion.

e) The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 7 days (bonus period). Any bonus that has not been redeemed before the end of the bonus period will be deleted.

f) The bonus is non-refundable and cannot be withdrawn as cash.

g) The full value of the bonus should be redeemed in one stake. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.

h) The promotion is only available to new customers in the United Kingdom in pound sterling. If you take part in the promotion you will not be eligible for any other new customer promotion. The promotion is not available in shop or through our tele betting service.

i) If you cash in your bet your stake will no longer constitute a qualifying stake for participation in this promotion.

j) Customers who reside in Northern Ireland and have a fully registered William Hill online account have a free route of entry available to them for this promotion. To enter the promotion, customers residing in Northern Ireland should contact Live Chat, state the name of the promotion and request entry. Only customers able to prove that they are resident in Northern Ireland will qualify for free route of entry.

FAQ - William Hill Bet £10 Get £30

Can I Claim This Offer If I Am Already A Member?

No, this offer is only open to new members who have not claimed a previous William Hill promotional offer. The bonus is limited to one person, per household.

Does William Hill Have Sister Accounts?

No, William Hill is owned and operated by WHG International Limited and does not have any other sportsbook or casino sites associated with it.

Can I Claim This Promotion With E-Wallets?

No, this promotion is only available to debit/bank card depositors. Players that use e-wallets such as Apple Pay, PayPal, Neteller, Skrill and others stated in the promotion T&Cs will be ineligible.

What Do I Get From This Sign-Up Offer?

On registering an account, players must stake at least £10 at minimum odds of 1/2 (1.5) on sports, to receive 3 x £10 free bet tokens.

Free bet expires after 30 days, cash-out invalidates promotion and withdrawal requests void all/any pending bonuses. Free bet stakes are not returned with winnings.