The Newest Betting Sites in 2024

Find the best newly launched betting sites in the UK, as well as some that have been around for a while but might be new to you.

πŸ”₯ Trending | December 2024

The most visited brands among our users this month:

  1. SportsBroker
  2. BetMorph
  3. Star Sports

*In December BetMorph surpassed Star Sports in visits.

πŸ”Ž Events To Look Out For

Horse racing:

  • 🏇 Noel Novices Chase – Ascot (Fri, 20 Dec)
  • 🏇 The Long Walk Hurdle – Ascot (Sat, 21 Dec)
  • 🏇 The Formby Novices Hurdle – Aintree (Thu, 26 Dec)

Football:

  • ⚽ Arsenal v Crystal Palace (EFL Cup) – Wed, 18 Dec @ 19:30
  • ⚽ Tottenham v Man United (EFL Cup) – Thu, 19 Dec @ 20:00
  • ⚽ Aston Villa v Man City (Premier League) – Sat, 21 Dec @ 12:30

Other sports:

  • 🏉 PDC Darts World Championship (Alexandra Palace in London) – Sun, 15 Dec – Fri, 3 Jan
  • 🏁 Australian Grand Prix (Melbourne) – Sun, 16 Mar

All times are in UK time.

List of new betting sites in the UK

18+ | www.gambleaware.org | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Over 20 of the Newest Betting Sites in the UK
Bookmaker Welcome Bonus Expiry Min Odds TurnoverAction
#1
Bet Β£50 Get Β£20 in Free Bets
Expiry
7 days
Min Odds
Evens (2.00)
Turnover
N/A
New customers only. 18+. Customers must be residents of the UK/IE. Sign Up using the promo code bet50get20 and make a minimum deposit of Β£50. Place a minimum Β£50 bet on any selection with minimum odds of Evens (2.00) and receive a Β£20 free bet upon bet settlement. The promotional period is from 00:00 27/08/2024 and is an ongoing promotion. Further T&Cs apply. Gambleaware.org.
#2
Betrino bonus
Betrino bonus
Betrino
3/5
Bet Β£25 Get Β£50 Free Bet
Expiry
7 days
Min Odds
1/2 (1.50)
Turnover
1x
New Players Only. Min Β£25 qualifying bets, stake not returned. Free bet - one-time stake of Β£50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: Β£200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
#3
Bet442 bonus
Bet442 bonus
Bet442
3/5
Bet Β£20 Get Β£20 in Free Bets
Expiry
14 days
Min Odds
1/1 (2.00)
Turnover
N/A
18+ New Customers Only, Min deposit Β£20, Max one Β£10 free bet. A maximum of Β£20 in Free Bets will be rewarded. Free Bets will be credited: x1 Β£10 Free Bet and x2 Β£5 Bet Builder Free Bets. The minimum wagering on sports to activate the Free Bet is Β£20. 18+. Begambleaware.org T&CS apply.
#4
Betano bonus
Betano bonus
Betano
5/5
Up to Β£40 in Matched Free Bets
Expiry
7 days
Min Odds
2/1 (3.0)
Turnover
N/A
18+ New Customers Only. Opt in and bet min Β£5 (max Β£40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. T&Cs apply. GambleAware.org. Please gamble responsibly.
#5
Bwin bonus
Bwin bonus
Bwin
4/5
Β£20 Backup Bet
Expiry
7 days
Min Odds
1/2 (1.50)
Turnover
N/A
18+ | New UK players only | Min deposit req. Β£10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake Β£10 | Max stake Β£20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet Β£20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
#6
Best Odds On Racing & Greyhounds
(No welcome offer)
Expiry
No expiration
Min Odds
Turnover
N/A
Claim best odds guaranteed on Horse Racing and Greyhounds.
#7
NRG bonus
NRG bonus
NRG
4/5
Bet Β£20 Get Β£10 Free Bet
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
N/A
UK Only, 18+, Sign Up using the Promo Code b20g10 and make a minimum deposit of Β£20. Then place a minimum Β£20 bet with minimum odds of Evens (2.00) and receive a Β£10 free bet upon bet settlement. T&Cs apply
#8
Bet Β£10 & Get A Free Β£30 Bet
Expiry
30 days
Min Odds
1/5 (1.20)
Turnover
3x
*18+. New customers only. Β£10 min bet to qualify. Β£30 bonus. Min bonus bet Β£1. 3 x bonus WR. Bonus expiry. Payment, player, withdrawal, time restrictions. Terms apply. Play responsibly. BeGambleAware.org
#9
AK Bets bonus
AK Bets bonus
AK Bets
4/5
Up to Β£100 Winnings Boost
on your first Acca
Expiry
No expiration
Min Odds
Turnover
N/A
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of Β£100. 18+ | GambleAware.org
#10
Bet Β£10 Get Β£20 in Free Bets
+ Β£10 Casino Bonus
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
N/A
18+. New UK customers (Excluding NI) only. Β£30 in FREE Bets (FB) as Β£20 in sports bets & a Β£10 casino bonus (CB). Min Deposit Β£10. Min stake Β£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept Β£10 CB, then active for 3 days. CB 5x wagering & max redeemable Β£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify.T&Cs Apply
#11
Get 50% back as a Free Bet
Expiry
No expiration
Min Odds
Turnover
1x
18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to Β£25 + 25 Free Spins if your first bet loses! T&Cs apply.
#12
No Current Bonus
Expiry
No expiration
Min Odds
Turnover
N/A
#13
100% up to Β£123 for Casino
+ Acca Boost up to 50%
Expiry
30 days
Min Odds
Turnover
50x
Welcome bonus for a new players only | Maximum bonus is 100% up to $/€/Β£ 123 | Min deposit is $/€/Β£ 10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is $/€/Β£ 5 | Eligibility is restricted for a suspected abuse | Skrill and Neteller deposits excluded |
#14
Bet Β£15 Get Β£10 Free Bet
Expiry
14 days
Min Odds
1/1 (2.00)
Turnover
N/A
New customers only. 18+. Max one Β£10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.
#15
Bet Β£10 Get Β£30 in Free Bets
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
1x
New players only. Minimum stake Β£/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: Β£/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply
#16
100% up to Β£100 for Casino
+ Acca Boost up to 50%
Expiry
30 days
Min Odds
Turnover
45x
New players only, min deposit Β£10, wagering 45x, max bet Β£5 with bonus funds, 100% up to Β£100 bonus on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply
#17
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet Β£10 Get Β£50 in Free Bets
Expiry
7 days
Min Odds
9/10 (1.90)
Turnover
N/A
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at Β£10, and have 1.9 or greater odds. 5 Free bets include: 1 x Β£10 Free bet on horse racing, 1 x Β£10 Free bet on football, 2 x 10 Free bet in-play, 1 x Β£10 Free bet Acca. Max payout – Β£500. 7 day expiry. 18+ only. GambleAware.org.
#18
Fafabet bonus
Fafabet bonus
Fafabet
4/5
Up to Β£50 Free Bet
Plus Β£20 Casino Bonus
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
N/A
18+, New Customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of Β£10.00 or more placed at odds of 1/1 (2.0) or greater. Β£5 Free Bet +Β£5 Casino Bonus 24 hours after your Qualifying Bet has been settled. If you place a Β£20+ bet receive your Β£10 free bet +Β£10 Casino Bonus once settled. If you place a Β£100+ bet You'll receive your Β£20 free bet +Β£10 Casino Bonus once settled. If end of 1st day (23:59) your sports account has losses overall, you can choose 50% back as a free bet (max of Β£50 + Β£20 Casino Bonus instead. Other T&Cs apply
#19
Bet Β£10 Get Β£10 Free Bet
Expiry
14 days
Min Odds
1/1 (2.00)
Turnover
N/A
18+, Uk Only. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: Β£10, max Β£10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Further T&Cs apply.
#20
BetMGM bonus
BetMGM bonus
BetMGM
5/5
Bet Β£10 Get Β£40 in Free Bets
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
N/A
New customers only. 7 days to place qualifying bet of Β£10 at 1/1 (2.0) to receive 4 x Β£10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org
#21
Bzeebet bonus
Bzeebet bonus
Bzeebet
4/5
Bet Β£10 Get Β£10 Free Bet
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
N/A
18+. New Customers Only. Max one Β£10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs Apply
#22
50% Cash Back up to Β£35
+ 10 Free Spins
Expiry
7 days
Min Odds
1/1 (2.00)
Turnover
N/A
QuinnBet will refund 50% of your first days losses as a Free Bet up to Β£35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a Β£5 Free Bet Plus 10 Free Spins. Minimum 1 bet of Β£10 or more at odds of Evens (2.0) +. | 18+ GambleAware. New UK Customers Only. T&Cs apply
πŸ“œ Latest List Updates
  • Coming soon – EasyBet! We expect them to be live soon, so we can add them to this list before the end of 2024.
  • September 13, 2024 – Added PricedUp.Bet, which just launched.
  • July 3, 2024 – Added Betrino, as they rebranded from the old BritainBet.
  • June 18, 2024 – Added Bet442, Betano and Bwin – list contains 20 bookies now.
  • June 13, 2024 – Added Gentleman Jim to the list. Also added BoyleSports for their newly updated welcome bonus for Euro 2024 – there are now 17 brands.
  • May 8, 2024 – Expanded list to feature 15 brands, now that NRG Bet and SportsBroker have been added to our lists.

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Full UK Betting Sites List 2024

3 Dec 2024

Here at Bookies Bonuses, we have completed a thorough scan of all online betting sites available in the UK and present you this complete list of licensed bookmakers.

Deep dive and overview of the newest betting sites in 2024

If you're curious about the new bookies on our list or have any doubts about their quality, read on for our analysis and comparison of each.

If you prefer to see a quick summary our test results, feel free to jump to our table.

1
PricedUp.Bet

Our latest addition to the list – PricedUp.Bet comes with a handful of pleasant surprises.

Before we praise them too much, it's important to say they are no bet365 nor William Hill.

The bookie just entered the market and those familiar with Rhino Bet will immediately recognise the site's layout.

Though them sharing a sportsbook provider is not a bad thing – easy navigation on desktop and mobile + PricedUp has it's own betting app.

Things you can expect from this bookie:

ProsCons
βœ… Both bet builder & cashout❌ Debit cards as payment methods only
βœ… Daily enhanced odds❌ No live chat
βœ… Email, X and Instagram for customer support❌ Limited betting markets for niche sports
Priced Up Bet pros and cons
2
Betrino

One of the newer bookies included on this list is Betrino.

Formally known amongst punters as BritainBet, the bookie decided to rebrand to a name they feel better reflects their identity.

The move has been met with overall positivism and regulars at BookiesBonuses have expressed great interest towards the brand.

Betrino is operated by ProgressPlay Limited. There are about 40 sports, depending on the season, including many esport titles and other niched competitions.

ProsCons
βœ… Standard cashout function❌ No bet builder
βœ… Various promotions and free bets weekly❌ No live chat
βœ… Easy navigation on desktop and mobile❌ Limited betting options on horses, F1 and MMA
Betrino pros and cons
3
Bet442

While Bet442 may seem like a dig at the popular betting giant 365, the brands are not related in any way.

Bet442 is operated by AG Communications Limited, thus they offer a fully fledged sportsbook - over 40 sports, where even niche matches get at least a few betting markets.

ProsCons
βœ… Has a good bet builder & cashout function❌ No additional promotions
βœ… ACCA boosts up to 77%❌ No live chat
βœ… Easy way to find today/tomorrow, this week's matches❌ Limited markets for horse racing, and fighting
Bet442 pros and cons
4
Gentleman Jim

As a recent new addition to BookiesBonuses, Gentleman Jim brings a fresh brand identity, with pleasant navigation, plenty of sports and well-made betting apps for iOS and Android.

Although Gentleman Jim don't feature a dedicated welcome offer yet, their straightforward bet builder and BOG for horse/greyhound races is enough to put them ahead of some competitors.

ProsCons
βœ… Intuitive bet builder, with plenty of options❌ No welcome offer
βœ… Social media customer support (X, FB & IG)❌ No live chat
βœ… Helpful price history stats for races❌ Shallow markets for horse racing, boxing, darts, UFC
Gentleman Jim pros and cons
5
NRG Bet

NRG Bet brings the energy with it! As a recent edition, it surprised us with the variety of ongoing promotions for existing customers.

Those include the likes of free bets and winnings boosts. NRG is powered by a prominent sportsbook provider, so the market depth and selection is very satisfactory.

ProsCons
βœ… Bet builder boosts promos❌ Limited payment methods
βœ… Email and social media support❌ No live chat support
βœ… Great app on iOS and Android❌ Pushing casino even on sportsbook page
Nrg bet logo pros and cons
6
SportsBroker

SportsBroker may be a perfect fit for you if you are into pool betting.

In a nutshell, SportsBroker facilitates a 'pool' of money and places a bet with it. You keep winnings proportional to the size of your stake in the pool. They do however take a 10% fee, but that's to cover their cost of doing business.

ProsCons
βœ… Neat welcome offer❌ Only specialises in pool betting
βœ… Guaranteed minimum pool size❌ 10% fee for making the pool
βœ… App is heavily focused on user friendliness❌ You can only pick from their selected fixtures
Sportsbroker logo pros and cons
7
AK Bets

AK Bets are associated with heavy focus on horse/greyhound racing and football in the minds of anyone who’s encountered them.

Like most modern UK bookies, they feature live betting and livestreaming, while providing the occasional free bet or free spins when you wager the minimum specified amount.

ProsCons
βœ… Free Spins when you wager regularly❌ Many niche sports have β€˜winner’ markets only
βœ… Enhanced ACCAs❌ No welcome bonus upon sign-up
βœ… Easy to use football bet builder❌ Payment options are limited to cards only
AK Bet logo pros and cons
8
BoyleSports

Although not new to BookiesBonuses, BoyleSports have recently updated their welcome bonus in light of the Euro 2024.

As a long-established brand, BoyleSports bring a polished betting app, many bonuses for existing customer and adequate customer support.

ProsCons
βœ… Fast mobile betting app❌ Asian handicaps are not available for football
βœ… Updated welcome offer❌ No esports
βœ… Experienced bookie with many betting markets❌ Some users have reported experiencing bugs with the app
Boyle Sports Pros and Cons
9
Star Sports

Star Sports are all about that bargain when it comes to stretching your wager further.

Upon landing on the site, you will discover a whole carousel of promos for different sports – some notable ones at the time of writing are – 50% back as free bet if your selection loses for greyhounds, ATP, and football (T&Cs apply). Unlike most other bookies, there are specials for darts and US sports too.

ProsCons
βœ… Hyper-focused on providing bonuses for each sport❌ Limited payment options – debit only
βœ… Offers available to both new & existing customers❌ Bonuses are money back, instead of deposit bonus
βœ… Customer support on X and via phone❌ No live chat support
Starsports logo pros and cons
10
PlanetSport Bet

PlanetSport is a semi-recent addition to the UK betting market, but they stand out from the rest of the pack with their focus on driving value for their players.

As they keep growing, we hope to see an even better welcome bonus from them, in addition to all the promos they’re running now.

ProsCons
βœ… BOG on all UK & Irish racing from 10AM❌ Doesn’t support e-wallets
βœ… Up to 50% bonus on Accas (max 12-fold)❌ Horse racing markets are shallow
βœ… The website navigation is good and intuitive❌ Few markets for niche sports (Olympics, Gaelic Football, Snooker)
Planetsport logo pros and cons
11
Fun Sports

Fun Sports is the sportsbook part of Fun Casino. As bookie that serves many other markets outside the UK, they definitely have some experience in the industry.

What stands out in the current market scene is the availability of alternative to debit cards payment methods – Neteller, Skrill, Trustly and PayPal.

What would make this site way better though, is if it were actively updated and taken care of, as it currently seems a bit abandoned to its fate.

ProsCons
βœ… Customer support via live chat, phone and email❌ A bit arduous to get to the sportsbook
βœ… Acca boosts from 4+ selections❌ Site is not actively updating ended promotions
βœ… Plenty of available sports❌ Minimum withdrawal amount is Β£20
Fun Sports Pros and Cons
12
BetGrouse

BetGrouse is a bookie that uses a proven sportsbook provider for its services, which is good, as they can offer bet builders and cash out. However, there is more to be done in the way of speed optimisation.

Currently the desktop site can put one to sleep while loading, but at least the mobile site is up to par with the big powerhouse bookies.

ProsCons
βœ… Bet builder for football and NBA❌ Email only customer support
βœ… Cash out available for live football & baseball❌ Limited payment methods - cards only
βœ… Over 40 sports to bet on❌ Bet boosts are seasonal and not frequent
Betgrouse logo pros and cons
13
BetMorph

BetMorph don’t hide what they’re all about – the homepage greets you with an array of slot games along with bonuses and free spins for them. The list of new games seems to grow virtually daily.

On the sportsbook, you will find upwards of 45 sports, as BetMorph aims to serve all niches – politics, reality shows, esports, chess betting and more. In-play betting is available and supported by plenty of statistics and a virtual field for visualisation of 'the beautiful game'.

ProsCons
βœ… Cash out is available❌ Site navigation can be awkward on desktop
βœ… Great depth of markets for major sports❌ Promos are not very exciting
βœ… Many payment methods, incl. Apple Pay❌ Horse racing markets need to expand beyond the basics
Betmorph logo pros and cons
14
Hyper Sports

Hyper Sports is the sportsbook of Hyper Casino, which offers a pretty neat feature, called Bet Mentor.

How it works is you type in how much you want to wager and how much you wish to win – then you get recommended matches – pretty cool!

ProsCons
βœ… Plenty of odds boosts for major leagues❌ No dedicated sportsbook welcome bonus
βœ… Bet builder has plenty of selections❌ Mobile site is a bit difficult to navigate
βœ… Offers livestreaming to logged-in users❌ No horse racing
Hyper Sports Pros and Cons
15
CopyBet

CopyBet is very unique in that it allows users to choose and automatically copy the best of tipsters.

Anyone can become a tipster and you can see all the past bets they have placed, as well as neat details such as stake amount, odds and profits.

There is a tool that allows you to control your risk, so you don't end up copying someone's losses all the way to 0.

ProsCons
βœ… Very unique way of betting❌ Clicking bet builder on desktop makes the whole site lag
βœ… Great-value welcome bonus❌ Not many existing customer promotions
βœ… ACCA bonus profits❌ ACCA bonus is limited at Β£1000
Copybet logo pros and cons
16
Fafabet

Fafabet is a bookmaker that offers a mix of sports and casino betting.

The layout doesn't stand out too much and navigation can feel a bit lacking.

The welcome bonus offers great potential of free bets, in addition to the casino bonus, but the conditions are not as straightforward as I hoped they would be. Still you can get free bets if you wager 10, 20 or 100 pounds of your own money or benefit from 50% back of net losses (up to Β£50) + a Β£20 Casino bonus during the first day.

ProsCons
βœ… Welcome offer is valuable❌ Welcome offer is however not easiest to grasp at a glance
βœ… Plenty of sports to choose from❌ Betting markets are quite shallow apart from a few major sports
βœ… The casino is full of fresh games❌ No livestreaming
Fafabet Pros and Cons
17
Vegasland

Vegasland demonstrates a good mix of sports and casino, however there is more to be desired in terms of desktop loading speeds and site navigation.

The mobile version is a tad bit better and the betting apps for iOS and Android improve the user experience.

ProsCons
βœ… The sports selection is tremendous❌ Welcome bonus could be higher
βœ… The odds are competitive❌ Desktop site loads a bit slower than other competitors
βœ… Good for esports❌ Navigation through the sports on desktop needs improvement
Vegasland Pros and Cons
18
BetMGM

With operations in the UK lead by LeoVegas, BetMGM is a rising star among the bookmakers we have nowadays.

The site layout is really well-done and navigating through the menus is a breeze.

There are tonnes of promotions for new and existing customers alike, that keep things spicy and interesting.

ProsCons
βœ… Great value welcome bonus❌ The bet builder needs to be improved
βœ… Many existing player promotions❌ Website navigation is a bit clumsy
βœ… Asian handicap betting markets❌ No Neteller, Skrill, or PaysafeCard support
Betmgm logo pros and cons
19
Bzeebet

Bzeebet is another bookie, which tries to be a one-stop shop for your betting needs.

If you have registered with other top-of-the-line bookmakers, you will immediately see that Bzeebet has more work to do, before being considered a top contender.

However, what they do right, they do really well - plenty of promotions for sports and casino, boosted odds, and plenty of sports and slots to choose from.

ProsCons
βœ… Plenty of boosted odds❌ Welcome bonus is on the lower end
βœ… Interesting football markets (winning margin, multi-correct score)❌ Horse betting markets are shallow
βœ… Frequent betting is rewarded with bonuses and free spins❌ No betting app
Bzeebet Pros and Cons
20
Quinnbet

Quinnbet has a good product all around, and will not disappoint most bettors.

Although there are niche sports, you won't be looking at phenomenal depths of the markets.

Some sports get plenty of attention though, and Quinnbet easily shines when it comes to football, ice hockey and a bit of horse racing.

ProsCons
βœ… Decent options in bet builder, called 'Create a bet'❌ Bet builder needs tiny optimisations to be perfect
βœ… Excellent live chat customer support❌ Homepage doesn't always show hottest upcoming matches
βœ… ACCA boosts up to 20%❌ Niche sports get few markets
Quinnbet logo pros and cons
New Bookies Comparison PricedUp.BetBetrinoBet442BetanoBwinGentleman JimNRGSportsBrokerAK BetsBoyleSportsStar SportsPlanet Sport BetFun SportsBetGrouseBetMorphHyper SportsCopyBetFafabetVegaslandBetMGMBzeebetQuinnBet
Bonus offer4/107/107/108/108/105/106/108/104/108/104/107/107/106/107/107/109/109/106/109/108/108/10
Betting variety7/108/107/109/108/108/107/107/108/109/108/108/108/109/108/107/1010/109/108/108/109/109/10
Mobile experience9/107/106/109/109/109/107/109/109/108/109/109/108/107/106/107/107/107/109/109/108/108/10
Payment Options5/109/106/107/109/107/105/106/107/1010/107/107/108/108/108/108/107/106/108/107/109/107/10
Betting experience9/107/107/1010/108/109/109/109/109/108/109/109/108/108/107/108/108/109/109/108/109/108/10
Support9/108/107/109/108/108/108/108/108/109/108/108/107/107/107/108/108/108/108/109/108/108/10
Summary7/108/107/109/109/108/107/108/108/108/108/108/108/108/107/107/108/109/108/108/108/108/10

New Betting Sites: Why Join?

New betting sites in the UK don't necessarily have as many customers as the classic bookies, but they should not be underestimated. The best new bookmakers often provide something fresh and innovative, while older bookies with large customer bases can at times play it safe and not look to bring new ideas to players unless it is thrust upon them by a competitor.

The ever-evolving betting market in the UK can be hard to keep up with. 

We have defined a new betting site as one that started its UK operation within the past few years, not just the last year. So, on our lists, you will see some bookies that have been around for a few years, alongside more recent additions to the industry,

New Bookmakers: Pros & Cons

Del Pugh
Del Pugh - Betting Offers Expert
  • Great sign-up offers βœ…
  • Emphasis on live betting and the mobile product βœ…
  • Often a very modern interface βœ…
  • Plenty of promotions and boosts βœ…
  • New and innovative ways of betting βœ…
  • Less experienced ❌
  • Customer support team not always as efficient ❌
  • Some limitations on max winnings ❌

How we select which new betting sites in the UK to list

In our search for the best new bookies, we have sifted through the many up-and-coming online bookmakers. Below are the factors we took into account when choosing the best of the bunch.

Lucrative betting offers

Nobody wants to sign up for a fresh new betting site unless there’s a compelling reason. That’s why most new bookmakers have sign-up offers, and the competition for the most enticing deal is fierce.

If you are considering joining one of many new betting websites, you must decide what the best offer is according to your needs. Free bets are exceptionally popular, with Bet 10 Get 30 and even Bet 10 Get 40 often available.

You also want good promotions for existing customers so that you can continue to claim deals throughout your time with the new bookmaker. BetMGM, after a slow start, has ramped up its promotions and enhancements onsite and is a solid example of a new UK launch done right.

Quality Mobile Product

Nowadays, we all expect to have things available conveniently on our smartphones. There’s no reason why your betting interest should be confined to your home laptop or desktop PC. 

With a well-functioning betting app, you can play whenever you like, wherever you are. 

Some new bookmakers that are in the early stages of their development do not have an iPhone or Android app when they launch, and this can put players off straight away. Of course, you can still use the mobile site, but the experience isn't always as smooth.

User Interface and Betting Experience

The first impression that the user gets when arriving on a new betting site is how it looks and feels. If everything is slick and smooth on both desktop and mobile then you are off to a great start. QuinnBet and BetGoodwin are great examples of this.

Some start-ups opt to partner with established sportsbook providers to ensure a top-notch layout, design, and betting selection. While this means it may not be too different from some other online betting sites, at least it means that focus can be put on other key areas.

Mobile app images

BetMGM, QuinnBet and BetGoodwin are among the new betting sites with great apps.

Punters have to be able to access the markets they want and place bets as soon as possible, without slow loading times or glitchy applications. New UK bookmaker BetMGM is a prime example of a new betting app done well, although to be fair - they've had plenty of experience in the US.

Innovative new features

New ways to bet are being introduced all of the time, and in recent years, certain bet types have completely taken off. The biggest example is the bet builder, which started as a football-only tool but is now available for the NBA, NFL and more - for instance, Fun Casino's sportsbook and Betgrouse both have a strong NBA bet builder with plenty of selections.

Del's Favourite Features

Del Pugh
Del Pugh - Betting Offers Expert

Aside from the general improvements to bet building, some of the recent additions that I have enjoyed include Sky Bet's Acca Freeze, which lets players freeze a leg of their acca, regardless of the eventual outcome.

Betfair's 90-minute payout has recently saved my bacon a few times, so is thoroughly recommended, while BetMGM's Golden Silks promotion enhances my horse racing betting, with a boost to winnings.

Elsewhere, CopyBet's option to follow and copy tipsters' bets is a great feature, similar to the copy trading options on investment sites like e-Toro, offering a whole new world of betting options at the press of a button.

The Future Of New Betting Sites

Mobile betting is one of the strongest new trends that has continued through recent years. Where once it was necessary to place a bet in your local shop or on your PC, the convenience of betting has increased exponentially, to the point where you can even be a spectator at a game and place a live bet on the outcome without leaving your seat. Check out our list of best betting apps here.

Online bookies are now racing to offer the best mobile services and competition for effective app development is fierce.

Future trends may include the integration of betting services into social media and even the possibility of adding a social aspect to your play. With the advent of virtual and augmented reality, we are already seeing stats and information being shown live within sports contests and that will only eventually extend to betting. 

Betting companies have always been good at taking advantage of new tech and even incorporating ideas from other industries, such as copy trading in the financial world, now being used at CopyBet. Overall, the betting landscape will change, but Bookies Bonuses will be there to guide you, through it all!

Esports betting Unibet

Esports has become a big part of the online betting space and that is expected to continue.

New Betting Site Payment Methods

No longer are debit cards the only banking option on online betting sites. It is now pretty much expected that PayPal is listed as a deposit and withdrawal method, but it goes beyond that now, with a plethora of potential options available, thanks to tech advancements and improvements in online security.

Look out for eWallets

When new betting sites launch, it is a huge plus if they accept PayPal - not just in general, but for claiming the welcome offer as well. If they want to go the extra mile and appeal to more punters, then fellow eWallets, Skrill and Neteller, are both worthwhile, although many sign-up bonuses are ineligible with these options.

To the credit of many older bookmakers, a lot of them have added a range of e-wallets as payment options on their betting sites, as well as prepaid cards such as Paysafe and Trustly

Apple Pay and Google Pay are also popular, but if you deposit with these on your mobile, you may need to use the Bank Transfer method to withdraw.

In various countries, cryptocurrency is prominent in sports betting and online casinos. However, It is yet to be seen across the UK market, but surely we are heading in this direction.

Old Betting Sites vs New Betting Sites

Although the traditional and long-established betting sites have made an impressive transition to offering their services online, they can also be limited and somewhat old-fashioned in terms of their approach.

This isn't the case, with all of them, of course. In fact, the likes of Bet365, Betfair, and Paddy Power are often ahead of the curve with new features.

New UK bookmakers are often more flexible and may bring fresh ideas and an innovative approach to online betting. With a company structure and business model created especially for the online world, they often manage to sneak by their older competitors and grab part of the market with innovative technology or exciting promotions.

Our list of the best betting sites overall contains many of the new betting sites as well as some older ones, as they each have their own pros and cons, which you can read about in our individual reviews of all bookmakers.

Best classic betting sites

Bet365

Bet Β£10 Get Β£50 in Free Bets

βœ… Cutting edge bet builder.

βœ… Superb range of in-play markets.

βœ… Daily enhancements, boosts and promos.

❌ Highly focused on football and racing.

❌ No Neteller or Skrill options

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Begambleaware


Betway

Β£30 Matched Free Bet Plus 100 Spins

βœ… One of the best weekly Free Bet Club promotions.

βœ… #BetYourWay markets are great fun.

βœ… Betway Boosts are great value.

❌ No Asian handicap.

❌ Bet Builder lacks some markets.

New UK customers only. Min Stake: Β£5. Maximum Free Bet: Β£30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (Β£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.


Betfair

Bet 10 Get Β£50 in Free Bets

βœ… World's best betting exchange.

βœ… Tons of existing customer promos.

βœ… Pays a lot of attention to horse racing.

❌ Exchange is confusing to some.

❌ Niche sports need some love.

Place a min Β£10 bet on Sportsbook on odds of min EVS (2.0), get Β£50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

Frequently Asked Questions About New Betting Sites

Are old or new betting sites better?

It depends on what you're after. If you want a fresh-looking site with interesting features and a slick overall experience, a new bookmaker might take your fancy.

But the more established sites that have been around for longer tend to have better resources and they need to keep innovating in order to fend off the new kids on the block, which they generally do with aplomb.

Are new betting sites trustworthy?

At Bookiesbonuses.com, we only list safe and secure bookmakers which are licensed by the UK Government. This means you can be confident in your choice of bookie if you find them on our list.

How often are new betting sites established?

There are always new betting sites entering the market. However, it might take them a while to reach our lists, as we always vet new bookies thoroughly and only list the best ones.

Why should I sign up with a new betting site?

There are plenty of reasons for that! Different selections of sports or better odds on specific markets are among them, but most are attracted to betting offers that new bookies provide, with new sites attempting to make a name for themselves via a welcome bonus.

Why should I not sign up with a new betting site?

Experienced betting sites have their advantages, such as, in most cases, a stable economy, a nice selection of odds, and well-rounded customer service.

New betting sites can also give you extra value - perhaps specific features or a generous welcome offer - but the established bookies are still well worth a look.

Do you only list new UK betting sites?

Yes, on this page we focus on new betting sites in the UK, even though some of them are international.

As long as the new bookies have gone through the process of acquiring a UKGC license, they are considered eligible for reviewing and ranking by the Bookies Bonuses team.