New betting sites headline

New Betting Sites 2024

Find the best newly launched betting sites in the UK, as well as some that have been around for a while but might be new to you.

New Betting Sites UK

18+ | www.gambleaware.org | Please Gamble Responsibly | Commercial Content | T&Cs Apply

BetMGM

Best new betting site!
  • Wide range of sports markets
  • Reputable international brand
  • Ongoing promotions and boosts
  • Bet builder is a little limited
  • Lacking some payment options
Welcome Offer
Bet £10 Get £40 in Free Bets
Claim Go to website

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

Website: betmgm.co.ukFounded: 2011
Owner: Leo Vegas Gaming PLCHeadquarters: Malta
Bet MGM sports homepage
Bet MGM casino homepage
Bet MGM live casino homepage

Summary

Author: Del Pugh Del Pugh

BetMGM UK is an online betting and gambling brand from MGM Resorts International, a global leader in entertainment. The site has a familiar feel, thanks to its recent buy-out of LeoVegas and mimics many of its top features, including a superb sportsbook and casino experience, with a focus on giving the best odds, exclusive games and big bonuses for players, including free bet and free spin promotions.

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CopyBet

Generous sign-up offer!
  • 18,000 sports events daily
  • Free bet "Weekly Challenge"
  • Ability to copy and follow tipsters
  • Few withdrawal option
  • Not an optimal mobile experience
  • Account management can be confusing
Welcome Offer
Bet £10 Get £50 in Free Bets
Claim Go to website

Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. GambleAware.org.

Website: copybet,comFounded: 2019
Owner: CopyBet Limited UKHeadquarters: London, UK
Copybet homepage
Copybet sportsbook main page
Copybet horse racing page

Summary

Author: Del Pugh Del Pugh

CopyBet is a UK Sportsbook that does things a little differently, offering a modern take on sports betting, with over 18,000 daily sports events to choose from.
CopyBet players can go it alone or follow some of the best tipsters onsite to boost their chances further, with an abundance of stats to prove (or disprove) their tipping prowess. Overall, CopyBet offers a very interesting betting option for those looking for something fresh and exciting.

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QuinnBet

Lots of daily promos / boosts
  • Tons of sports markets available
  • One of the best sites for promotions and boosts
  • Strong mobile app
  • Streaming limited to horse racing / greyhounds
  • E-sports betting is disappointing
Welcome Offer
50% Cash Back up to £35
+ 10 Free Spins
Claim Go to website

QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ GambleAware. New UK Customers Only. T&Cs apply

Website: quinnbet.comFounded: 2017
Owner: QuinnBet (Gibraltar) LimitedHeadquarters: Gibraltar
Quinnbet Casino
Quinnbet homescreen
Quinnbet virtuals

Summary

Author: Del Pugh Del Pugh

QuinnBet is an excellent choice for sportsbook users, providing plenty of daily promotions and offers, including extra places and more. A solid mobile app and integrated casino experience creates a complete package for players that is hard to beat.

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AK Bets

Competitive odds and pricing
  • Plenty of live streaming
  • Strong bet builder option
  • Plenty of in-play markets
  • No sign-up offer
  • Limited payment options
Welcome Offer
Best Odds Guaranteed
On All UK & Irish Racing
Claim Go to website

Claim best odds guaranteed on all UK and Irish horse races.

Website: akbets.betFounded: 2021
Owner: Star Racing LtdHeadquarters: Brighton, UK
AK Bets casino page
AK Bets homepage
AK Bets horseracing

Summary

Author: Del Pugh Del Pugh

Beginning as an on-course bookmaker back in July 2021, AK Bets has gone from strength to strength thanks to its excellent sportsbook coverage, with a heavy focus on horse racing and football. Featuring plenty of bet builder options, in-play markets and live streaming, AK Bets is a great option for those looking for a new bookie, despite the disappointment of no current sign-up bonus available.

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Planet Sport Bet

Great football betting site
  • Strong focus on football
  • Live streams of UK and Irish racing
  • Plenty of promotions and boosts
  • Limited payment options
  • Race cards could be better
Welcome Offer
Bet £20 Get £10 Free Bet
Claim Go to website

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ BeGambleAware.org. Full T&Cs apply

Website: planetsportbet.comFounded: 2016
Owner: Planet SportHeadquarters: Leeds, UK
Planet Sport Bet homepage
Planet Sport Bet horseracing page
Planet Sport Bet casino page

Summary

Author: Del Pugh Del Pugh

Operated by Planet Sport Media, the team behind Football365 and TEAMTalk, their expertise shines through in their excellent sportsbook offering. A strong focus on football and horse racing includes daily price boosts and specials, plus live streaming of UK & Irish racing too. Other sports are well-catered for too and an excellent tipping section offers that little extra help. Overall Planet Sport Bet offers a superb sportsbook that is well worth your time!

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Vince Vegas

Rebranded & relaunched
  • Wide range of markets
  • Plenty of payment options
  • Loyalty reward scheme
  • No mobile app
  • Casino orientated first
Welcome Offer
Bet £10 Get £30 Free Bet
Claim Go to website

New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply

Website: https://play.vincevegas.com/Founded: 2021
Owner: ProgressPlay LimitedHeadquarters: Malta
Vince Vegas homepage
Vince Vegas in play screen
Vince Vegas casino screen

Summary

Author: Del Pugh Del Pugh

Rebranded for 2024 (formally Tebwin), Vince Vegas's BetConstruct-powered sportsbook has an absolute array of betting markets that should please even the most picky of punters. It might not be the best-looking site of all time, but that doesn't matter once you've seen what's under the hood, with plenty of payment options and an ever-growing casino, offering hundreds of slots titles and more.

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BetGrouse

  • Over 40 sports betting markets
  • Plenty of bet boosts
  • Ability to customise how you bet and play
  • Low sign up offer
  • screen can be overly busy
Welcome Offer
Bet £15 Get £10 Free Bet
Claim Go to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

Website: betgrouse.comFounded: 2009
Owner: Aspire Global Communications LimitedHeadquarters: Malta
Betgrouse homepage
Casino homepage
Football betting page

Summary

Author: Del Pugh Del Pugh

BetGrouse has a familiar feel to other Aspire Global-operated sites, integrating a good sportsbook and casino experience for users. The sportsbook offers an array of markets, with football, horse racing and American sports dominating.
The site runs well enough and offers a plethora of betting options, along with plenty of bet boosts. The busy interface may take a little time to get used to, but overall BetGrouse offers a very compelling experience, despite a disappointing sign-up offer.

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Star Sports

  • Plenty of live in-play markets
  • Live streaming of UK/Irish racing
  • Strong bet builder option
  • No sign-up offer
  • Limited payment options
Welcome Offer
50% Back as Free Bet up to £25 & 25 free spins
Claim Go to website

18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses! T&Cs apply.

Website: starsports.betFounded: 1999
Owner: Star SportsHeadquarters: Brighton, UK
Star Sports homepage
Star Sports horseracing page
Star Sports casino page

Summary

Author: Del Pugh Del Pugh

Star Sports has been in the betting industry for over 20 years, offering a quality sportsbook, plenty of enhancements and promotions, plus an easy-to-use website. Football and horse racing are the dominant markets here, but there is something for everyone, thanks to over 30 sports covered, while live in-play betting, a solid bet builder and live streaming of racing puts the icing on the cake. Star Sports is thoroughly recommended despite the lack of available sign-up offer.

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BetMorph

  • Plenty of sports markets
  • Straightforward free bet bonus
  • Customisable dashboard
  • Very similar to other Progress Play sites
  • No mobile app
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

New players only. Minimum stake £/$/€10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€200. Excluded Skrill deposits. Withdrawal reuqests voids all active/pending bonuses. Full Terms Apply

Website: betmorph.comFounded: 2012
Owner: ProgressPlay LtdHeadquarters: Malta
Betmorph football page
Betmorph homescreen
Betmorph promotions screen

Summary

Author: Ben Smith Ben Smith

BetMorph is a familiar-looking ProgressPlay sportsbook and casino site that offers a solid option for players looking for a wide range of markets. Football and esports are among the highlights in terms of market options, although a lack of UK & Irish racing can be an issue for users.
Outside of that, the site works well enough, albeit a little on the slow side and finding specific markets can be difficult with the array of drop-down menus. The site offers decent ongoing promotions, but ultimately is another carbon copy of that familiar ProgressPlay layout and offers nothing new to players.

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BetGoodwin

  • Strong industry track record
  • Great range of markets
  • Dedicated mobile app
  • Few payment options
  • No live streaming
Welcome Offer
50% Back as Free Bets up to £25
Claim Go to website

Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.

Website: betgoodwin.co.ukFounded: 2021
Owner: Goodwin Racing LimitedHeadquarters: Uckfield

Summary

Author: Ben Smith Ben Smith

Why sign up with Betgoodwin?

Betgoodwin advantages ✅

Goodwin Racing launched its online sportsbook, Betgoodwin, in early 2022 on the back of years of success running a telephone betting service. The FSB-powered sportsbook gives Betgoodwin an instant quality feel and there is an impressive range of betting options available. Live chat support and dedicated mobile apps (iOS and Android) further underline the quality on offer compared to many other new UK betting sites.

Betgoodwin disadvantages 😞

The main disadvantage with Betgoodwin at present is the lack of payment options other than the standard Visa and Mastercard debit cards. The actual sportsbook might be high quality but the overall look of the site could definitely be improved to match the more modern designs of the leading online bookies. With such a heavy horse racing brand focus (but unfortunately no live streaming yet), Betgoodwin could also be doing more to attract punters interested in other sports.

Read full review

New Betting Sites In 2024

New betting sites are constantly launching in the UK, and it can be hard for punters to keep on top of them all.

That's why we've created this page which features all of the best new online bookmakers to enter the market.

At Bookies Bonuses, it is our mission to vet all new betting sites that pop up, and we only list the ones that we feel are worth recommending to you.

New betting sites uk

Not all of the sites we list here on this new betting sites page were necessarily launched this year. In fact, some of the bookmakers we consider 'new' have been around for a few years, but just might not have hit your radar yet for one reason or another.

Some online betting sites take a little while to become known to the masses.

After all, it is difficult to make a name for yourself when the giants of the industry are still going strong.

What is 'new' to you might be old to us, so in case you've not become aware of certain betting sites in recent years, below is a list of all of the best betting sites and their accompanying sign up offers.

New Betting Site Bonuses

Rank Bonus Turnover Min odds 
18+ | www.gambleaware.org | Please Gamble Responsibly | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

2

Bet £10 Get £30 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. GambleAware.org

3

Bet £10 Get £25 in free bets
Plus £10 Casino Bonus

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify.T&Cs Apply

4

Bet £10 Get £50 in Bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

5

£30 Matched Free Bet
Plus 100 Spins

Turnover: No requirements

Lowest odds: 2/1 (3.0)

Claim Go to website

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.

6

Bet £10 Get £20 Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New members. £10 min bet on sportsbook (ex. virtual) 1.5 min odds, settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook (ex. virtual). Stake not returned. T&Cs apply. Click here for full T&Cs

7

Bet £25 Get £50 Free Bet

Turnover: 1x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

8

Bet £10 Get £20 Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+

9

Bet £10 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

UK/Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘march10', deposit and bet £10 in minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period begins 00:00 01/03/24 and is an ongoing promotion.. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify.

10

Bet £10 Get £20
Plus 50 Free Spins

Turnover: No requirements

Lowest odds: 3/1 (4.00)

Claim Go to website

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org

11

Bet £10 On Football
Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. gambleaware.org | Please gamble responsibly

12

Up to 500 Free Spins
(Casino Offer)

Turnover: No requirements

Lowest odds:

Claim Go to website

New players, £10+ deposit, no e-wallets/prepaid cards, up to 500 Free Spins, 40x wagering on Free Spins winnings. Terms apply.

13

Bet £15 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.gambleaware.org. T&C's apply.

14

Bet £10 Get £40 in Bet Bonuses

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Place a £10 fixed odds bet at minimum odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. T&Cs apply. 18+ gambleaware.org

15

Bet £20 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 2.0 (Evens)

Claim Go to website

UK Only, 18+, Sign Up using the Promo Code b20g10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. T&Cs apply

16

£30 in Free Bets
When You Place Any Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG

17

Bet £5 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

18

£40 Money Back
+ £10 casino bonus

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

Claim Go to website

18+ gambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

19

Bet £10 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs Apply

20

Bet £15 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1(2.00)

Claim Go to website

New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

21

150% Bonus up to £150
+ 25 Free Spins (Casino Offer)

Turnover: 50x bonus amount

Lowest odds:

Claim Go to website

18+. GambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms.

22

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 4/5 (1.80)

Claim Go to website

T&Cs apply. New customers only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 2 x £10 Horse Racing and 1 x £10 Free Bet Builder. 7 day expiry. Stake not returned. 18+ GambleAware.org

23

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. gambleaware.org | Please gamble responsibly

24

Bet £10 Get £40 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.0)

Claim Go to website

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

25

100% up to £100 (Casino)
Plus 50% Acca Bonus

Turnover: 35x bonus amount

Lowest odds:

Claim Go to website

Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included |

26

50% Back as Free Bet up to £25 & 25 free spins

Turnover: 1x bonus amount

Lowest odds:

Claim Go to website

18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses! T&Cs apply.

27

Best Odds Guaranteed
On All UK & Irish Racing

Turnover: No requirements

Lowest odds:

Claim Go to website

Claim best odds guaranteed on all UK and Irish horse races.

28

Bet £20 Get £10 Free Bet

Turnover: No requirements

Lowest odds: Evens

Claim Go to website

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ BeGambleAware.org. Full T&Cs apply

29

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.

30

Bet £5 Get £20 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Frequently asked questions about new betting sites

New betting sites are always in the pipeline, and it can be hard to distinguish the good from the bad. But don't worry, we will help you. Below are some frequently asked questions to get you going.

Are old or new betting sites better?

It depends on what you're after. If you want a fresh-looking site with interesting features and a slick overall experience, a new bookmaker might take your fancy.

But the more established sites that have been around for longer tend to have better resources and they need to keep innovating in order to fend off the new kids on the block, which they generally do with aplomb.

Are new betting sites trustworthy?

At Bookiesbonuses.com, we only list safe and secure bookmakers which are licensed by the UK Government. This means you can be confident in your choice of bookie if you find them on our list.

How often are new betting sites established?

There are always new betting sites entering the market. However, it might take them a while to reach our lists, as we always vet new bookies thoroughly and only list the best ones.

Why should I sign up with a new betting site?

There are plenty of reasons for that! Different selections of sports or better odds on specific markets are among them, but most are attracted to betting offers that new bookies provide, with new sites attempting to make a name for themselves via a welcome bonus.

Why should I not sign up with a new betting site?

Experienced betting sites have their advantages, such as, in most cases, a stable economy, a nice selection of odds, and well-rounded customer service.

New betting sites can also give you extra value - perhaps specific features or a generous welcome offer - but the established bookies are still well worth a look.

Do you only list new UK betting sites?

Yes, on this page we focus on new betting sites in the UK, even though some of them are international. If you want to check out betting sites in your country, click the British flag at the top of the page and find your nation.

Articles You'll Find Useful

Full UK Betting Sites List 2024

13 May 2024

Here at Bookies Bonuses, we have completed a thorough scan of all online betting sites available in the UK and present you this complete list of licenced bookmakers. Read more

Best New Betting Sites in the UK

Many new betting sites enter the UK market throughout the course of each year. Some of them are real gems, and those are the ones that we list on Bookiesbonuses.com.

Some of the new bookmakers are young brands that have only just got up and running, whereas others may have a presence elsewhere and have gone on to start operating in the UK after being granted a licence through the Gambling Commission.

We always welcome new betting sites, as increased competition within the market leads to a better overall online gambling ecosystem and the companies start to roll out new features in an attempt to gain an edge over the others.

It isn't easy for new betting sites to climb up the ladder in a competitive space, so you often see them partnering with the best sportsbook providers and offering lucrative promotions so that their product stands a chance of attracting punters.

New Bookies Comparison BetMGMCopyBetQuinnBetAK BetsPlanet Sport BetVince VegasBetGrouse
Bonus offer9/109/108/104/107/108/106/10
Betting variety8/1010/109/108/108/108/109/10
Mobile experience9/107/108/109/109/107/107/10
Payment Options7/107/107/107/107/109/108/10
Betting experience8/108/108/109/109/108/108/10
Support9/108/108/108/108/108/107/10
Summary8/108/108/108/108/108/108/10

New Betting Sites: Why Join?

New betting sites in the UK don't necessarily have as many customers as the classic bookies, but they should not be underestimated. The best new bookmakers often provide something fresh and innovative, while older bookies with large customer bases can at times play it safe and not look to bring new ideas to players unless it is thrust upon them by a competitor.

The ever-evolving betting market in the UK can be hard to keep up with. 

We have defined a new betting site as one that started its UK operation within the past few years, not just the last year. So, on our lists, you will see some bookies that have been around for a few years, alongside more recent additions to the industry,

New Bookmakers: Pros & Cons

Del Pugh

Del Pugh

  • Great sign-up offers ✅
  • Emphasis on live betting and the mobile product ✅
  • Often a very modern interface ✅
  • Plenty of promotions and boosts ✅
  • New and innovative ways of betting ✅
  • Less experienced ❌
  • Customer support team not always as efficient ❌
  • Some limitations on max winnings ❌

In our search for the best new bookies, we have sifted through the many up-and-coming online bookmakers. Below are the factors we took into account when choosing the best of the bunch.

Lucrative betting offers

Nobody wants to sign up for a fresh new betting site unless there’s a compelling reason. That’s why all new bookmakers have sign-up offers, and the competition for the most enticing deal is fierce. 

If you are considering joining one of many new betting websites, you must decide what the best offer is according to your needs. Free bets are exceptionally popular, with Bet 10 Get 30 and even Bet 10 Get 40 often available.

You also want good promotions for existing customers so that you can continue to claim deals throughout your time with the new bookmaker. BetMGM, after a slow start, has ramped up its promotions and enhancements onsite and that is why it is currently ranked no.1 in our list!

Register with BetMGM

18+ | www.gambleaware.org | Please Gamble Responsibly | Commercial Content | T&Cs Apply

  1. Bet £10 Get £40 in Free Bets

    New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

Quality Mobile Product

Nowadays, we all expect to have things available conveniently on our smartphones. There’s no reason why your betting interest should be confined to your home laptop or desktop PC. 

With a well-functioning betting app, you can play whenever you like, wherever you are. 

Some new bookmakers that are in the early stages of their development do not have an iPhone or Android app when they launch, and this can put players off straight away. Of course, you can still use the mobile site, but the experience isn't always as smooth.

User Interface and Betting Experience

The first impression that the user gets when arriving on a new betting site is how it looks and feels. If everything is slick and smooth on both desktop and mobile then you are off to a great start. QuinnBet and BetGoodwin are great examples of this.

Some start-ups opt to partner with established sportsbook providers to ensure a top-notch layout, design, and betting selection. While this means it may not be too different from some other online betting sites, at least it means that focus can be put on other key areas.

Mobile app images

BetMGM, QuinnBet and BetGoodwin are among the new betting sites with great apps.

Punters want to be able to access the markets they want and place bets as soon as possible, without slow loading times or glitchy applications. New UK bookmaker BetMGM is a prime example of a new betting app done well.

Innovative new features

New ways to bet are being introduced all of the time, and in recent years, certain bet types have completely taken off. The biggest example is the bet builder, which started as a football-only tool but is now available for the NBA, NFL and more.

Del's Favourite Features

Del Pugh

Del Pugh

Aside from the general improvements to bet building, some of the recent additions that I have enjoyed include Sky Bet's Acca Freeze, which lets players freeze a leg of their acca, regardless of the eventual outcome.

Betfair's 90-minute payout has recently saved my bacon a few times, so is thoroughly recommended, while BetMGM's Golden Silks promotion enhances my horse racing betting, with a boost to winnings.

Elsewhere, CopyBet's option to follow and copy tipsters' bets is a great feature, similar to the copy trading options on investment sites like e-Toro, offering a whole new world of betting options at the press of a button.

Based on the above factors, the best new betting sites according to Bookiesbonuses.com are the following:

Best New UK Bookmakers

  1. BetMGM - Golden Silks - boost your race winnings
  2. CopyBet - Option to follow and copy tipsters
  3. QuinnBet - The largest range of daily offers/promos
  4. AK Bets - Competitive odds and pricing
  5. PlanetSport Bet - Excellent football coverage
  6. Vince Vegas - Recently rebranded, top-notch bet builder
  7. BetGrouse - Over 40 sports to bet on.

Best New Bookmakers

18+ | www.gambleaware.org | Please Gamble Responsibly | Commercial Content | T&Cs Apply

  1. Bet £10 Get £40 in Free Bets

    New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.

  2. Bet £10 Get £50 in Free Bets

    Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. GambleAware.org.

  3. 50% Cash Back up to £35
    + 10 Free Spins

    QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ GambleAware. New UK Customers Only. T&Cs apply

  4. Best Odds Guaranteed
    On All UK & Irish Racing

    Claim best odds guaranteed on all UK and Irish horse races.

  5. Bet £20 Get £10 Free Bet

    Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ BeGambleAware.org. Full T&Cs apply

  6. Bet £10 Get £30 Free Bet

    New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply

  7. Bet £15 Get £10 Free Bet

    New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.

The Future Of New Betting Sites

Mobile betting is one of the strongest new trends that has continued through recent years. Where once it was necessary to place a bet in your local shop or on your PC, the convenience of betting has increased exponentially, to the point where you can even be a spectator at a game and place a live bet on the outcome without leaving your seat. Check out our list of best betting apps here.

Online bookies are now racing to offer the best mobile services and competition for effective app development is fierce.

Future trends may include the integration of betting services into social media and even the possibility of adding a social aspect to your play. With the advent of virtual and augmented reality, we are already seeing stats and information being shown live within sports contests and that will only eventually extend to betting. 

Betting companies have always been good at taking advantage of new tech and even incorporating ideas from other industries, such as copy trading in the financial world, now being used at CopyBet. Overall, the betting landscape will change, but Bookies Bonuses will be there to guide you, through it all!

Esports betting Unibet

Esports has become a big part of the online betting space and that is expected to continue.

New Betting Site Payment Methods

No longer are debit cards the only banking option on online betting sites. It is now pretty much expected that PayPal is listed as a deposit and withdrawal method, but it goes beyond that now, with a plethora of potential options available, thanks to tech advancements and improvements in online security.

Look out for eWallets

When new betting sites launch, it is a huge plus if they accept PayPal - not just in general, but for claiming the welcome offer as well. If they want to go the extra mile and appeal to more punters, then fellow eWallets, Skrill and Neteller, are both worthwhile, although many sign-up bonuses are ineligible with these options.

To the credit of many older bookmakers, a lot of them have added a range of e-wallets as payment options on their betting sites, as well as prepaid cards such as Paysafe and Trustly

Apple Pay and Google Pay are also popular, but if you deposit with these on your mobile, you may need to use the Bank Transfer method to withdraw.

In various countries, cryptocurrency is prominent in sports betting and online casinos. However, It is yet to be seen across the UK market, but surely we are heading in this direction.

Old Betting Sites vs New Betting Sites

Although the traditional and long-established betting sites have made an impressive transition to offering their services online, they can also be limited and somewhat old-fashioned in terms of their approach.

This isn't the case, with all of them, of course. In fact, the likes of Bet365, Betfair, and Paddy Power are often ahead of the curve with new features.

New UK bookmakers are often more flexible and may bring fresh ideas and an innovative approach to online betting. With a company structure and business model created especially for the online world, they often manage to sneak by their older competitors and grab part of the market with innovative technology or exciting promotions.

Our list of the best betting sites overall contains many of the new betting sites as well as some older ones, as they each have their own pros and cons, which you can read about in our individual reviews of all bookmakers.

Best classic betting sites

Bet365

Bet £10 Get £30 in Free Bets

✅ Cutting edge bet builder.

✅ Superb range of in-play markets.

✅ Daily enhancements, boosts and promos.

❌ Highly focused on football and racing.

❌ No Neteller or Skrill options

Claim £30 offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.


Betway

£30 Matched Free Bet
Plus 100 Spins

✅ One of the best weekly Free Bet Club promotions.

✅ #BetYourWay markets are great fun.

✅ Betway Boosts are great value.

❌ No Asian handicap.

❌ Bet Builder lacks some markets.

Claim £30 offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.


Betfair

Bet £5 Get £20 in Free Bets

✅ World's best betting exchange.

✅ Tons of existing customer promos.

✅ Pays a lot of attention to horse racing.

❌ Exchange is confusing to some.

❌ Niche sports need some love.

Claim £20 offer

New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly


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