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Deep dive and overview of the newest betting sites in 2024
If you're curious about the new bookies on our list or have any doubts about their quality, read on for our analysis and comparison of each.
If you prefer to see a quick summary our test results, feel free to jump to our table.
The latest bookie included on this list is Betrino.
Formally known amongst punters as BritainBet, the bookie decided to rebrand to a name they feel better reflects their identity.
The move has been met with overall positivism and regulars at BookiesBonuses have expressed great interest towards the brand.
Betrino is operated by ProgressPlay Limited. There are about 40 sports, depending on the season, including many esport titles and other niched competitions.
| Pros | Cons |
| ✅ Standard cashout function | ❌ No bet builder |
| ✅ Various promotions and free bets weekly | ❌ No live chat |
| ✅ Easy navigation on desktop and mobile | ❌ Limited betting options on horses, F1 and MMA |
While Bet442 may seem like a dig at the popular betting giant 365, the brands are not related in any way.
Bet442 is operated by AG Communications Limited, thus they offer a fully fledged sportsbook - over 40 sports, where even niche matches get at least a few betting markets.
| Pros | Cons |
| ✅ Has a good bet builder & cashout function | ❌ No additional promotions |
| ✅ ACCA boosts up to 77% | ❌ No live chat |
| ✅ Easy way to find today/tomorrow, this week's matches | ❌ Limited markets for horse racing, and fighting |
As a recent new addition to BookiesBonuses, Gentleman Jim brings a fresh brand identity, with pleasant navigation, plenty of sports and well-made betting apps for iOS and Android.
Although Gentleman Jim don't feature a dedicated welcome offer yet, their straightforward bet builder and BOG for horse/greyhound races is enough to put them ahead of some competitors.
| Pros | Cons |
| ✅ Intuitive bet builder, with plenty of options | ❌ No welcome offer |
| ✅ Social media customer support (X, FB & IG) | ❌ No live chat |
| ✅ Helpful price history stats for races | ❌ Shallow markets for horse racing, boxing, darts, UFC |
NRG Bet brings the energy with it! As a recent edition, it surprised us with the variety of ongoing promotions for existing customers.
Those include the likes of free bets and winnings boosts. NRG is powered by a prominent sportsbook provider, so the market depth and selection is very satisfactory.
| Pros | Cons |
| ✅ Bet builder boosts promos | ❌ Limited payment methods |
| ✅ Email and social media support | ❌ No live chat support |
| ✅ Great app on iOS and Android | ❌ Pushing casino even on sportsbook page |
SportsBroker may be a perfect fit for you if you are into pool betting.
In a nutshell, SportsBroker facilitates a 'pool' of money and places a bet with it. You keep winnings proportional to the size of your stake in the pool. They do however take a 10% fee, but that's to cover their cost of doing business.
| Pros | Cons |
| ✅ Neat welcome offer | ❌ Only specialises in pool betting |
| ✅ Guaranteed minimum pool size | ❌ 10% fee for making the pool |
| ✅ App is heavily focused on user friendliness | ❌ You can only pick from their selected fixtures |
AK Bets are associated with heavy focus on horse/greyhound racing and football in the minds of anyone who’s encountered them.
Like most modern UK bookies, they feature live betting and livestreaming, while providing the occasional free bet or free spins when you wager the minimum specified amount.
| Pros | Cons |
| ✅ Free Spins when you wager regularly | ❌ Many niche sports have ‘winner’ markets only |
| ✅ Enhanced ACCAs | ❌ No welcome bonus upon sign-up |
| ✅ Easy to use football bet builder | ❌ Payment options are limited to cards only |
Although not new to BookiesBonuses, BoyleSports have recently updated their welcome bonus in light of the Euro 2024.
As a long-established brand, BoyleSports bring a polished betting app, many bonuses for existing customer and adequate customer support.
| Pros | Cons |
| ✅ Fast mobile betting app | ❌ Asian handicaps are not available for football |
| ✅ Updated welcome offer | ❌ No esports |
| ✅ Experienced bookie with many betting markets | ❌ Some users have reported experiencing bugs with the app |
Star Sports are all about that bargain when it comes to stretching your wager further.
Upon landing on the site, you will discover a whole carousel of promos for different sports – some notable ones at the time of writing are – 50% back as free bet if your selection loses for greyhounds, ATP, and football (T&Cs apply). Unlike most other bookies, there are specials for darts and US sports too.
| Pros | Cons |
| ✅ Hyper-focused on providing bonuses for each sport | ❌ Limited payment options – debit only |
| ✅ Offers available to both new & existing customers | ❌ Bonuses are money back, instead of deposit bonus |
| ✅ Customer support on X and via phone | ❌ No live chat support |
PlanetSport is a semi-recent addition to the UK betting market, but they stand out from the rest of the pack with their focus on driving value for their players.
As they keep growing, we hope to see an even better welcome bonus from them, in addition to all the promos they’re running now.
| Pros | Cons |
| ✅ BOG on all UK & Irish racing from 10AM | ❌ Doesn’t support e-wallets |
| ✅ Up to 50% bonus on Accas (max 12-fold) | ❌ Horse racing markets are shallow |
| ✅ The website navigation is good and intuitive | ❌ Few markets for niche sports (Olympics, Gaelic Football, Snooker) |
Fun Sports is the sportsbook part of Fun Casino. As bookie that serves many other markets outside the UK, they definitely have some experience in the industry.
What stands out in the current market scene is the availability of alternative to debit cards payment methods – Neteller, Skrill, Trustly and PayPal.
What would make this site way better though, is if it were actively updated and taken care of, as it currently seems a bit abandoned to its fate.
| Pros | Cons |
| ✅ Customer support via live chat, phone and email | ❌ A bit arduous to get to the sportsbook |
| ✅ Acca boosts from 4+ selections | ❌ Site is not actively updating ended promotions |
| ✅ Plenty of available sports | ❌ Minimum withdrawal amount is £20 |
BetGrouse is a bookie that uses a proven sportsbook provider for its services, which is good, as they can offer bet builders and cash out. However, there is more to be done in the way of speed optimisation.
Currently the desktop site can put one to sleep while loading, but at least the mobile site is up to par with the big powerhouse bookies.
| Pros | Cons |
| ✅ Bet builder for football and NBA | ❌ Email only customer support |
| ✅ Cash out available for live football & baseball | ❌ Limited payment methods - cards only |
| ✅ Over 40 sports to bet on | ❌ Bet boosts are seasonal and not frequent |
BetMorph don’t hide what they’re all about – the homepage greets you with an array of slot games along with bonuses and free spins for them. The list of new games seems to grow virtually daily.
On the sportsbook, you will find upwards of 45 sports, as BetMorph aims to serve all niches – politics, reality shows, esports, chess betting and more. In-play betting is available and supported by plenty of statistics and a virtual field for visualisation of 'the beautiful game'.
| Pros | Cons |
| ✅ Cash out is available | ❌ Site navigation can be awkward on desktop |
| ✅ Great depth of markets for major sports | ❌ Promos are not very exciting |
| ✅ Many payment methods, incl. Apple Pay | ❌ Horse racing markets need to expand beyond the basics |
Hyper Sports is the sportsbook of Hyper Casino, which offers a pretty neat feature, called Bet Mentor.
How it works is you type in how much you want to wager and how much you wish to win – then you get recommended matches – pretty cool!
| Pros | Cons |
| ✅ Plenty of odds boosts for major leagues | ❌ No dedicated sportsbook welcome bonus |
| ✅ Bet builder has plenty of selections | ❌ Mobile site is a bit difficult to navigate |
| ✅ Offers livestreaming to logged-in users | ❌ No horse racing |
CopyBet is very unique in that it allows users to choose and automatically copy the best of tipsters.
Anyone can become a tipster and you can see all the past bets they have placed, as well as neat details such as stake amount, odds and profits.
There is a tool that allows you to control your risk, so you don't end up copying someone's losses all the way to 0.
| Pros | Cons |
| ✅ Very unique way of betting | ❌ Clicking bet builder on desktop makes the whole site lag |
| ✅ Great-value welcome bonus | ❌ Not many existing customer promotions |
| ✅ ACCA bonus profits | ❌ ACCA bonus is limited at £1000 |
Fafabet is a bookmaker that offers a mix of sports and casino betting.
The layout doesn't stand out too much and navigation can feel a bit lacking.
The welcome bonus offers great potential of free bets, in addition to the casino bonus, but the conditions are not as straightforward as I hoped they would be. Still you can get free bets if you wager 10, 20 or 100 pounds of your own money or benefit from 50% back of net losses (up to £50) + a £20 Casino bonus during the first day.
| Pros | Cons |
| ✅ Welcome offer is valuable | ❌ Welcome offer is however not easiest to grasp at a glance |
| ✅ Plenty of sports to choose from | ❌ Betting markets are quite shallow apart from a few major sports |
| ✅ The casino is full of fresh games | ❌ No livestreaming |
Vegasland demonstrates a good mix of sports and casino, however there is more to be desired in terms of desktop loading speeds and site navigation.
The mobile version is a tad bit better and the betting apps for iOS and Android improve the user experience.
| Pros | Cons |
| ✅ The sports selection is tremendous | ❌ Welcome bonus could be higher |
| ✅ The odds are competitive | ❌ Desktop site loads a bit slower than other competitors |
| ✅ Good for esports | ❌ Navigation through the sports on desktop needs improvement |
With operations in the UK lead by LeoVegas, BetMGM is a rising star among the bookmakers we have nowadays.
The site layout is really well-done and navigating through the menus is a breeze.
There are tonnes of promotions for new and existing customers alike, that keep things spicy and interesting.
| Pros | Cons |
| ✅ Great value welcome bonus | ❌ The bet builder needs to be improved |
| ✅ Many existing player promotions | ❌ Website navigation is a bit clumsy |
| ✅ Asian handicap betting markets | ❌ No Neteller, Skrill, or PaysafeCard support |
Bzeebet is another bookie, which tries to be a one-stop shop for your betting needs.
If you have registered with other top-of-the-line bookmakers, you will immediately see that Bzeebet has more work to do, before being considered a top contender.
However, what they do right, they do really well - plenty of promotions for sports and casino, boosted odds, and plenty of sports and slots to choose from.
| Pros | Cons |
| ✅ Plenty of boosted odds | ❌ Welcome bonus is on the lower end |
| ✅ Interesting football markets (winning margin, multi-correct score) | ❌ Horse betting markets are shallow |
| ✅ Frequent betting is rewarded with bonuses and free spins | ❌ No betting app |
Quinnbet has a good product all around, and will not disappoint most bettors.
Although there are niche sports, you won't be looking at phenomenal depths of the markets.
Some sports get plenty of attention though, and Quinnbet easily shines when it comes to football, ice hockey and a bit of horse racing.
| Pros | Cons |
| ✅ Decent options in bet builder, called 'Create a bet' | ❌ Bet builder needs tiny optimisations to be perfect |
| ✅ Excellent live chat customer support | ❌ Homepage doesn't always show hottest upcoming matches |
| ✅ ACCA boosts up to 20% | ❌ Niche sports get few markets |
New Betting Sites: Why Join?
New betting sites in the UK don't necessarily have as many customers as the classic bookies, but they should not be underestimated. The best new bookmakers often provide something fresh and innovative, while older bookies with large customer bases can at times play it safe and not look to bring new ideas to players unless it is thrust upon them by a competitor.
The ever-evolving betting market in the UK can be hard to keep up with.
We have defined a new betting site as one that started its UK operation within the past few years, not just the last year. So, on our lists, you will see some bookies that have been around for a few years, alongside more recent additions to the industry,
New Bookmakers: Pros & Cons
- Great sign-up offers ✅
- Emphasis on live betting and the mobile product ✅
- Often a very modern interface ✅
- Plenty of promotions and boosts ✅
- New and innovative ways of betting ✅
- Less experienced ❌
- Customer support team not always as efficient ❌
- Some limitations on max winnings ❌
How we select which new betting sites in the UK to list
In our search for the best new bookies, we have sifted through the many up-and-coming online bookmakers. Below are the factors we took into account when choosing the best of the bunch.
Lucrative betting offers
Nobody wants to sign up for a fresh new betting site unless there’s a compelling reason. That’s why most new bookmakers have sign-up offers, and the competition for the most enticing deal is fierce.
If you are considering joining one of many new betting websites, you must decide what the best offer is according to your needs. Free bets are exceptionally popular, with Bet 10 Get 30 and even Bet 10 Get 40 often available.
You also want good promotions for existing customers so that you can continue to claim deals throughout your time with the new bookmaker. BetMGM, after a slow start, has ramped up its promotions and enhancements onsite and is a solid example of a new UK launch done right.
Quality Mobile Product
Nowadays, we all expect to have things available conveniently on our smartphones. There’s no reason why your betting interest should be confined to your home laptop or desktop PC.
With a well-functioning betting app, you can play whenever you like, wherever you are.
Some new bookmakers that are in the early stages of their development do not have an iPhone or Android app when they launch, and this can put players off straight away. Of course, you can still use the mobile site, but the experience isn't always as smooth.
User Interface and Betting Experience
The first impression that the user gets when arriving on a new betting site is how it looks and feels. If everything is slick and smooth on both desktop and mobile then you are off to a great start. QuinnBet and BetGoodwin are great examples of this.
Some start-ups opt to partner with established sportsbook providers to ensure a top-notch layout, design, and betting selection. While this means it may not be too different from some other online betting sites, at least it means that focus can be put on other key areas.
BetMGM, QuinnBet and BetGoodwin are among the new betting sites with great apps.
Punters have to be able to access the markets they want and place bets as soon as possible, without slow loading times or glitchy applications. New UK bookmaker BetMGM is a prime example of a new betting app done well, although to be fair - they've had plenty of experience in the US.
Innovative new features
New ways to bet are being introduced all of the time, and in recent years, certain bet types have completely taken off. The biggest example is the bet builder, which started as a football-only tool but is now available for the NBA, NFL and more - for instance, Fun Casino's sportsbook and Betgrouse both have a strong NBA bet builder with plenty of selections.
Del's Favourite Features
Aside from the general improvements to bet building, some of the recent additions that I have enjoyed include Sky Bet's Acca Freeze, which lets players freeze a leg of their acca, regardless of the eventual outcome.
Betfair's 90-minute payout has recently saved my bacon a few times, so is thoroughly recommended, while BetMGM's Golden Silks promotion enhances my horse racing betting, with a boost to winnings.
Elsewhere, CopyBet's option to follow and copy tipsters' bets is a great feature, similar to the copy trading options on investment sites like e-Toro, offering a whole new world of betting options at the press of a button.
The Future Of New Betting Sites
Mobile betting is one of the strongest new trends that has continued through recent years. Where once it was necessary to place a bet in your local shop or on your PC, the convenience of betting has increased exponentially, to the point where you can even be a spectator at a game and place a live bet on the outcome without leaving your seat. Check out our list of best betting apps here.
Online bookies are now racing to offer the best mobile services and competition for effective app development is fierce.
Future trends may include the integration of betting services into social media and even the possibility of adding a social aspect to your play. With the advent of virtual and augmented reality, we are already seeing stats and information being shown live within sports contests and that will only eventually extend to betting.
Betting companies have always been good at taking advantage of new tech and even incorporating ideas from other industries, such as copy trading in the financial world, now being used at CopyBet. Overall, the betting landscape will change, but Bookies Bonuses will be there to guide you, through it all!
Esports has become a big part of the online betting space and that is expected to continue.
New Betting Site Payment Methods
No longer are debit cards the only banking option on online betting sites. It is now pretty much expected that PayPal is listed as a deposit and withdrawal method, but it goes beyond that now, with a plethora of potential options available, thanks to tech advancements and improvements in online security.
Apple Pay and Google Pay are also popular, but if you deposit with these on your mobile, you may need to use the Bank Transfer method to withdraw.
In various countries, cryptocurrency is prominent in sports betting and online casinos. However, It is yet to be seen across the UK market, but surely we are heading in this direction.
Old Betting Sites vs New Betting Sites
Although the traditional and long-established betting sites have made an impressive transition to offering their services online, they can also be limited and somewhat old-fashioned in terms of their approach.
This isn't the case, with all of them, of course. In fact, the likes of Bet365, Betfair, and Paddy Power are often ahead of the curve with new features.
New UK bookmakers are often more flexible and may bring fresh ideas and an innovative approach to online betting. With a company structure and business model created especially for the online world, they often manage to sneak by their older competitors and grab part of the market with innovative technology or exciting promotions.
Our list of the best betting sites overall contains many of the new betting sites as well as some older ones, as they each have their own pros and cons, which you can read about in our individual reviews of all bookmakers.
Best classic betting sites
Bet365
✅ Cutting edge bet builder.
✅ Superb range of in-play markets.
✅ Daily enhancements, boosts and promos.
❌ Highly focused on football and racing.
❌ No Neteller or Skrill options
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
Betway
✅ One of the best weekly Free Bet Club promotions.
✅ #BetYourWay markets are great fun.
✅ Betway Boosts are great value.
❌ No Asian handicap.
❌ Bet Builder lacks some markets.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
Betfair
✅ World's best betting exchange.
✅ Tons of existing customer promos.
✅ Pays a lot of attention to horse racing.
❌ Exchange is confusing to some.
❌ Niche sports need some love.
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Frequently Asked Questions About New Betting Sites
It depends on what you're after. If you want a fresh-looking site with interesting features and a slick overall experience, a new bookmaker might take your fancy.
But the more established sites that have been around for longer tend to have better resources and they need to keep innovating in order to fend off the new kids on the block, which they generally do with aplomb.
At Bookiesbonuses.com, we only list safe and secure bookmakers which are licensed by the UK Government. This means you can be confident in your choice of bookie if you find them on our list.
There are always new betting sites entering the market. However, it might take them a while to reach our lists, as we always vet new bookies thoroughly and only list the best ones.
There are plenty of reasons for that! Different selections of sports or better odds on specific markets are among them, but most are attracted to betting offers that new bookies provide, with new sites attempting to make a name for themselves via a welcome bonus.
Experienced betting sites have their advantages, such as, in most cases, a stable economy, a nice selection of odds, and well-rounded customer service.
New betting sites can also give you extra value - perhaps specific features or a generous welcome offer - but the established bookies are still well worth a look.
Yes, on this page we focus on new betting sites in the UK, even though some of them are international.
As long as the new bookies have gone through the process of acquiring a UKGC license, they are considered eligible for reviewing and ranking by the Bookies Bonuses team.
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