New betting sites headline

New Betting Sites 2023

Find the best newly launched betting sites in the UK, as well as some that have been around for a while but might be new to you.

New Betting Sites UK

18+ | begambleaware | Commercial Content | T&Cs Apply

Parimatch

Best new betting site bonus!
  • Launched in the UK in 2020
  • Wide range of Esports markets
  • Reputable international brand
  • Limited live streaming
  • Lacking some payment options
Welcome Offer
Bet £5 Get £30 in bonuses
Claim Go to website

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch launched its UK betting site in October 2020. While bettors from the CIS region have been placing bets through Parimatch since the turn of the millennium, the UK site is operated by BetVictor. There are generous welcome offers to be claimed, and the sportsbook is jam-packed with a wide range of markets.

Read full review

LiveScore Bet

Top new betting app!
  • Went live in 2020
  • Plenty of live streaming
  • Enjoyable LiveScore Squads game
  • Only a few payment methods
  • Needs more existing customer promos
Welcome Offer
Bet £10 Get £20 in Free Bets
Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar
Live Score Bet Home
Live Score Bet In Play
Live Score Bet Casino

Summary

Author: Ben Smith Ben Smith

Already a well-known brand thanks to its top-quality real-time sports updates product, LiveScore got stuck into the UK online sports betting market in 2020 with the launch of LiveScore Bet. Punters are spoiled for choice with a huge number of markets and are treated to a tidy sign-up offer, live streaming, and great football betting options all packaged in a slick mobile-optimised product.

Read full review

Luckster

Great for casino lovers
  • Launched in 2022
  • Boost your combo wins
  • PayPal accepted for deposits
  • No mobile app
  • Casino-first brand
Welcome Offer
Bet £10 get £10
Claim Go to website

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

Website: luckster.comFounded: 2022
Owner: Aspire Global International LTDHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

Luckster launched in 2022, making it one of the freshest new entries into the UK online sports betting market. The sportsbook features impressive depth both within and across markets and you'll struggle to run out of casino games to play if that's your thing. A decent spread of deposit and withdrawal options is good to see, too.

Read full review

STS

  • Granted UK licence in 2019
  • Great for winter sports
  • Broad range of promos
  • No PayPal transactions
  • Large deposit required for sign up offer
Welcome Offer
No longer accepting players
Claim Go to website
Website: stsbet.co.ukFounded: 1997
Owner: STS Gaming GroupHeadquarters: Malta
Sts home
Sts in play
Sts casino home

Summary

Author: Ben Smith Ben Smith

STS is a Polish bookmaker that was granted a UK licence in 2019 and was open to UK registrations until January 2023.

Existing players can play and withdraw their money up until February 14th, 2023.

Read full review

ZetBet

  • Launched in 2022
  • Good for football betting
  • Acca odds boosts
  • No live chat
  • No live streaming
Welcome Offer
Bet £10 Get £10
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Website: www.zetbet.comFounded:
Owner: Marketplay LTDHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

ZetBet is a neat new site for the UK market that looks and works great on mobile. It's a great option for football betting with Asian handicaps being a real plus. Niche sports fans are also well-catered for and the range of payment methods available gives punters good flexibility. It's a shame that there's no live chat support as that's available at lots of other online bookies. There is no ZetBet mobile app, nor is there any live streaming available.

Read full review

Mr Play

  • Sportsbook launched in 2019
  • 'Pulse Betting' feature
  • Excellent live odds
  • No iPhone app
  • Low maximum payout
Welcome Offer
Bet £10 get £15 Free Bet
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible.

Website: mrplay.comFounded: 2017
Owner: Marketplay Ltd.Headquarters: Malta
Mr Play Sports
Mr Play Live Betting
Mr Play Casino

Summary

Author: Ben Smith Ben Smith

Mr Play is a casino-first gambling site that added a sportsbook to their offering in 2019. With odds provided by SBTech, they have one of the best sports betting offerings among new bookmakers today.

Read full review

BetTarget

  • Newly launched in 2021
  • Deposit with Skrill, Neteller, or PayPal
  • Top casino providers
  • No mobile app
  • Small welcome bonus
Welcome Offer
Bet £15 get £10
Claim Go to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Home Page
Bet Target Live In Play
Bet Target Casino Home Page

Summary

Author: Ben Smith Ben Smith

Why Should You Sign Up With BetTarget?

👍 Large selection of bets available

⭐ Very well-designed sportsbook

💷 Long list of payment options

🎰 Superb casino offering

What BetTarget Could Improve

⚽ There is no bet builder for football

📱 A BetTarget mobile app would be nice

📞 We'd like to see telephone customer support

BetTarget Verdict

BetTarget gets straight to the point with its intuitive sportsbook layout and eye-catching casino options, while features like the stats-backed Target Tip recommendation engine add something extra. Launched in 2021, BetTarget was one of the first Aspire Global sites to go live using BtoBet's renowned sports betting software, and while it's not quite knocking on the door of the big hitters in the UK market, we think it's worth a look if you want to try out a new bookmaker.

Read full review

Betiton

  • Launched in 2020
  • Powered by SBTech
  • Use Paysafecard or Astropay
  • No apps
  • No live streaming
Welcome Offer
Bet £15 Get £10 Free Bet
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Website: betiton.comFounded: 2020
Owner: Sharp Connection LtdHeadquarters: Malta
Betiton Sports
Betiton Promotions
Betiton Casino

Summary

Author: Ben Smith Ben Smith

Betiton launched their sportsbook in early 2020, and the odds are provided by reputable SBTech. In terms of big pros, they offer great value with their welcome offers and promotions, and the live betting functionality is one of the best in the business.

Read full review

New betting sites in 2023

New betting sites are constantly launching in the UK, and it can be hard for punters to keep on top of them all.

That's why we've created this page which features all of the best new online bookmakers to enter the market.

At Bookies Bonuses, it is our mission to vet all new betting sites that pop up, and we only list the ones that we feel are worth recommending to you.

New betting sites uk

Not all of the sites we list here on this new betting sites page were necessarily launched this year. In fact, some of the bookmakers we consider 'new' have been around for a few years, but just might not have hit your radar yet for one reason or another.

Some online betting sites take a little while to become known to the masses.

After all, it is difficult to make a name for yourself when the giants of the industry are still going strong.

What is 'new' to you might be old to us, so in case you've not become aware of certain betting sites in recent years, below is a list of all of the best betting sites and their accompanying sign up offers.

New betting site bonuses

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply
1

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

Full T&Cs apply. New cus only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1.5 or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. BeGambleAware.org

2

£30 Matched Free Bet
+ 50 Bonus Spins

Turnover: No requirements

Lowest odds: 2/1 (3.00)

Claim Go to website

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply

3

Bet £5 Get £30 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

4

Double the Odds
Any sport. Any bet. Any odds.

Turnover: No requirements

Lowest odds:

Claim Go to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

5

Bet £20 Get £20 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

UK only. 18+. T&C's apply. The promotional period is 00:00 31/08/22 and is an ongoing promotion. Qualifying Bets must be placed in the promotional period. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward.

6

Get £40 in Bonuses

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. Spread betting losses can exceed deposit. 18+ begambleaware.org

7

Bet £10 Get £50 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

8

Bet £10 Get a £20 Surprise Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

9

Bet £10 get £40 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

10

Bet £10 get £20 in Free Bets
+ £10 casino bonus!

Turnover: No requirements

Lowest odds: 1/1 (2.0)

Claim Go to website

New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

11

Bet £10 Get £40 in bonuses
+100 Free Spins on the Fishin’ Frenzy slot

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

12

Bet £10 Get £20 in Free Bets

Turnover: No requirements

Lowest odds: 1.5

Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

13

100% up to £100
on your first deposit

Turnover: 5x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & Full T&Cs apply.. BeGambleAware 18+

14

Bet £10 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

15

Bet £15 get £10

Turnover: No requirements

Lowest odds: 2.0

Claim Go to website

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

16

Bet £10 get £10

Turnover: No requirements

Lowest odds: 1/1 (2.0)

Claim Go to website

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

17

Bet £10 Get £10

Turnover: No requirements

Lowest odds: 1/1 (2.0)

Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

18

Bet £10 Get £15

Turnover: No requirements

Lowest odds: 1/1 (2.0)

Claim Go to website

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

19

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

20

Bet £5 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

21

Bet £5 Get a £20 free bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

22

Bet £10 get £20

Turnover: No requirements

Lowest odds: 1/1 (2.0)

Claim Go to website

18+, WELCOME BONUS: NEW PLAYERS ONLY, 1ST DEPOSIT, MIN DEPOSIT,: £10, MAX £20 FREE BET VALID FOR 14 DAYS, BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER AND BE SETTLED WITHIN 14 DAYS OF PLACEMENT. SYSTEM BETS NOT ELIGIBLE. NETELLER,SKRILL AND PAYPAL NOT ELIGIBLE. T&C APPLY

23

Win up to £100 extra winnings
with your profit boost!

Turnover: No requirements

Lowest odds:

Claim Go to website

Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!

24

Bet £15 get £15

Turnover: No requirements

Lowest odds: 2.0

Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

25

Money Back as Cash up to £20

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

26

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. 7 day bonuses expiry. Card payments only. Click for T&Cs. begambleaware.org | Please gamble responsibly

27

£40 Money Back
+ £10 casino bonus

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

Claim Go to website

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

28

Bet £15 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/1

Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

29

£25 in Free Bets
When you bet £10 on sportsbook

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.

30

Bet £10 Get £10 in Free Bets
Mobile only sportsbook

Turnover: No requirements

Lowest odds: 1.5

Claim Go to website

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.

31

0% commission or £20 cash

Turnover: No requirements

Lowest odds:

Claim Go to website

Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit using card or online banking. Full T&Cs apply. 18+. BeGambleAware.org

32

Bet £10 Get £10 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

DEPOSIT AND BET £10 MINIMUM ODDS 1/2 (1.50) / £10 FREEBET / VALID 7 DAYS / T&CS APPLY / 18+ / BEGAMBLEAWARE.ORG

33

£20 Backup Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Frequently asked questions about new betting sites

New betting sites are always in the pipeline, and it can be hard to distinguish the good from the bad. But don't worry, we will help you. Below are some frequently asked questions to get you going.

Are old or new betting sites better?

It depends on what you're after. If you want a fresh-looking site with interesting features and a slick overall experience, a new bookmaker might take your fancy.

But the more established sites that have been around for longer tend to have better resources and they need to keep innovating in order to fend off the new kids on the block, which they generally do with aplomb.

Are new betting sites trustworthy?

At Bookiesbonuses.com, we only list safe and secure bookmakers. This means you can be confident in your choice of bookie if you find them on our list.

How often are new betting sites established?

There are always new betting sites entering the market. However, it might take them a while to reach our lists, as we always vet new bookies thoroughly and only list the best ones.

Why should I sign up with a new betting site?

There are plenty of reasons for that! Different selections of sports or better odds on specific markets are among them, but most are attracted to betting offers that new bookies provide.

Why should I not sign up with a new betting site?

Experienced betting sites have their advantages, such as, in most cases, a stable economy, a really nice selection of odds, and well-rounded customer service.

New betting sites can also give you extra value - perhaps specific features or a generous welcome offer - but the established bookies are still well worth a look.

Do you only list new UK betting sites?

Yes, on this page we focus on new betting sites in the UK, even though some of them are international. If you want to check out betting sites in your country, click the British flag at the top of the page and find your nation.

Articles you'll find useful

Full UK Betting Sites List 2023

8 February 2023

We have completed a thorough scan of all online betting sites in the UK and can present you with this complete list of licensed bookies. Read more

Parimatch Tops Ranking of Newly Licensed UK Bookmakers

27 January 2022

Many new betting sites have entered the UK market as of late, and after thorough consideration, Parimatch is deemed the best of the bunch. Read more

Best New Betting Sites in the UK

Many new betting sites enter the UK market throughout the course of each year. Some of them are real gems, and those are the ones that we list on Bookiesbonuses.com.

Some of the new bookmakers are young brands that have only just got up and running, whereas others may have a presence elsewhere and have gone on to start operating in the UK after being granted a licence through the Gambling Commission.

New Betting Sites for UK 2021

The UK gambling market is constantly changing as new betting sites continue to flourish.

We always welcome new betting sites, as increased competition within the market leads to a better overall online gambling ecosystem and the companies start to roll out new features in an attempt to gain an edge over the others.

It isn't easy for new betting sites to climb up the ladder in a competitive space, so you often see them partnering with the best sportsbook providers and offering lucrative promotions so that their product stands a chance of attracting punters.

Best New Betting Sites 2022

Luckster

Bet £10 get £10

✅ Luckster allows you to boost your combo wins.

✅ The cash out feature on Luckster is more than adequate.

✅ You can choose between the sports bonus or the casino welcome offer.

❌ There is no Luckster app.

❌ The Luckster site can sometimes be sluggish.

Claim £10 offer

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply


ZetBet

Bet £10 Get £10

✅ ZetBet offers payment methods like PayPal, MuchBetter, and Paysafecard.

✅ There are Asian handicaps available on football.

✅ You can get odds boosts on your ZetBet accumulators.

❌ The customer support offering is limited.

❌ There is no ZetBet app.

Claim £10 offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.


New Bookies ComparisonLucksterZetBet
Bonus offer7/107/10
Betting variety8/108/10
Mobile experience6/107/10
Payment Options8/108/10
Betting experience7/107/10
Support7/106/10
Summary7/107/10

Best New Betting Sites 2021

BetStorm

Bet £10 Get £30 Free Bets

✅ BetStorm has a fantastic welcome bonus for new players.

✅ The selection of markets is very impressive.

✅ You can choose from payment options like Skrill, Neteller, PayPal, AstroPay Card, and Paysafecard.

❌ There is no BetStorm app.

❌ No live streaming.

Claim £30 offer

New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply


Tebwin

Bet £10 Get a £30 Free Bet

✅ There is a broad selection of markets, especially when it comes to football.

✅ The list of payment methods is longer than that of most competitors.

✅ Lots of rewards and promos are available.

❌ There is no live streaming.

❌ The site isn't always easy to use.

Claim £30 offer

New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply


BetTarget

Bet £15 get £10

✅ Plenty of eWallets can be used for payments.

✅ The casino section has games from the best providers out there.

✅ BetTarget has a fresh feel about it.

❌ There is no mobile app.

❌ Not the greatest welcome offer.

Claim £10 offer

18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.


MrRex

Bet £15 Get £10

✅ You couldn't ask for a better list of payment methods.

✅ There is some live streaming on the site.

✅ BtoBet provides a terrific overall sportsbook product.

❌ Lacks any real special USPs.

❌ Small welcome bonus.

Claim £10 offer

New customers only. Max one free bet. Qualifying bets must be place at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+


Highbet

Bet £10 Get £15

✅ You can get in touch with the customer support team via live chat.

✅ Very broad range of casino games.

✅ Site works pretty well on mobile.

❌ There is no mobile app.

❌ No telephone support available.

Claim £10 offer

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+


New Bookies ComparisonBetStormTebwinBetTargetMrRexHighbet
Bonus offer8/108/107/107/106/10
Betting variety7/108/108/108/108/10
Mobile experience7/107/107/107/107/10
Payment Options8/109/109/109/108/10
Betting experience7/107/107/108/107/10
Support7/108/108/107/107/10
Summary7/107/107/107/107/10

Best New Betting Sites 2020

Parimatch

Bet £5 Get £30 in bonuses

✅ Parimatch has a great global reputation and a partnership with BetVictor in the UK.

✅ There are lots of existing customer promos, and a terrific welcome bonus.

✅ Lots of attention is given to the Esports section.

❌ Slightly lacking in the live streaming department.

❌ Not many payment methods.

Claim £30 offer

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly


LiveScore Bet

Bet £10 Get £20 in Free Bets

✅ Betting app available on iOS and Android.

✅ Good live streaming catalogue.

✅ Nice, unique function called LiveScore Squads.

❌ Not many eWallets on the payment methods list.

❌ Not a lot of existing customer promos.

Claim £20 offer

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org


InfernoBet

No longer accepting new players
Click 'claim' to see active betting sites

✅ Huge selection of payment methods.

✅ Excellent for live betting.

✅ Nice casino offering from top to bottom.

❌ No mobile app.

❌ Could do with more promotions.


2kBet

No longer accepting new players
Click 'claim' to see active betting sites

✅ Very generous welcome bonus.

✅ You can use PayPal or Neteller.

✅ Pretty easy to use on mobile.

❌ Lacks unique features.

❌ No mobile app.


Betiton

Bet £15 Get £10 Free Bet

✅ 'Fast markets' is an innovative live betting feature.

✅ Usually good odds, especially on football.

✅ Some decent promotions.

❌ Customer support isn't as good as other bookies.

❌ Average welcome offer.

Claim £10 offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply


BritainBet

Bet £25 Get a £50 Free Bet

✅ Thousands of markets every day.

✅ Rewards Programme makes your loyalty worthwhile.

✅ Large range of promotions.

❌ Navigation is a bit unclear.

❌ Nothing special aesthetically.

Claim £50 offer

New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.


Hopa

Bet £10 Get £10

✅ Guaranteed cash prize tournaments.

✅ Nice, modern-looking site.

✅ One of the better selections of markets.

❌ No bet builder option.

❌ There is no mobile app.

Claim £10 offer

New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+


New Bookies ComparisonParimatchLiveScore BetInfernoBet2kBetBetitonBritainBetHopa
Bonus offer9/108/107/108/107/107/107/10
Betting variety8/109/108/107/109/107/108/10
Mobile experience8/109/107/107/108/107/107/10
Payment Options8/107/109/108/109/109/108/10
Betting experience8/108/108/107/108/107/107/10
Support8/109/108/107/107/108/108/10
Summary8/108/107/107/108/108/107/10

Best New Betting Sites 2019

Mr Play

Bet £10 get £15 Free Bet

✅ 'Pulse Betting' feature is a terrific new way to bet in-play.

✅ Android app available to download.

✅ Generous odds across the board.

❌ No app for iOS devices.

❌ Site can be clunky at times.

Claim £15 offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible.


SBK

Bet £10 Get £10 in Free Bets
Mobile only sportsbook

✅ Slick, smooth betting app.

✅ Integrates social media in a smart way.

✅ Price+ Promise alerts are fantastic.

❌ Mobile only.

❌ No online casino.

Claim £10 offer

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.


STS

No longer accepting players

✅ Great variety for niche sports.

✅ Some interesting promotions.

✅ Platform is easy to navigate, especially on desktop.

❌ No PayPal deposits.

❌ No telephone customer support.


Virgin Bet

Bet £10 Get £20 in Free bets

✅ Fantastic iOS and Android app.

✅ Straightforward free bet welcome bonus.

✅ Top-notch football bet builder.

❌ Missing some key payment methods.

❌ Quite dull visually.

Claim £20 offer

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+


New Bookies ComparisonMr PlaySBKSTSVirgin Bet
Bonus offer8/108/108/109/10
Betting variety9/108/108/108/10
Mobile experience8/1010/108/109/10
Payment Options7/109/109/107/10
Betting experience8/109/108/108/10
Support8/109/106/109/10
Summary8/109/108/108/10

New betting sites: Why to join

New betting sites in the UK don't necessarily have as many customers as the classic bookies, but they should not be underestimated. The best new bookmakers often provide something fresh and innovative, while some of those that have been around longer may be a bit stuck in the past.

The ever-evolving betting market in the UK can be hard to keep up with. 

We have defined a new betting site as one that started its UK operation within the past few years, not just the last year. So, on our lists, you will see some bookies that have been around for a few years, as well as some brand new bookmakers that are just a few months old.

New bookmakers pros & cons

  • Great sign up offers ✅
  • Emphasis on live betting and the mobile product ✅
  • Often a very modern interface ✅
  • New and innovative ways of betting ✅
  • Less experienced ❌
  • Customer support team not always as efficient ❌

In our search for the best new bookies, we have sifted through the many up-and-coming online bookmakers. Below are the factors we took into account when choosing the best of the bunch.

Lucrative betting offers

Nobody wants to sign up to a brand new betting site unless there’s a compelling reason. That’s why all new bookmakers have sign up offers, and the competition for the most enticing deal is fierce. 

If you are considering joining one of the new betting websites, you must decide what the best offer is according to your needs. Free bets are very popular because they are very simple, and the terms and conditions are straightforward in most instances.

You also want good promotions for existing customers so that you can continue to claim deals throughout your time with the new bookmaker. Parimatch succeeds in this department, which is a big part of the reason why they are ranked #1 in our list of new betting sites.

Register with Parimatch

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. Bet £5 Get £30 in bonuses

    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

Quality mobile product

Nowadays, we all expect to have things available in a convenient manner on our smartphones. There’s no reason why your betting interest should be confined to your home laptop or desktop PC. 

With a well-functioning betting app, you can play whenever you like, wherever you are. 

Some new bookmakers that are in the early stages of their development do not have an iPhone or Android app when they launch, and this can put players off straight away. Of course, you can still use the mobile site, but the experience isn't always as smooth.

User interface and betting experience

The first impression that the user gets when arriving on a new betting site is how it looks and feels. If everything is slick and smooth on both desktop and mobile then you are off to a great start.

Some start-ups opt to partner with established sportsbook providers to ensure a top-notch layout, design, and betting selection. While this means it may not be too different from some other online betting sites, at least it means that focus can be put on other key areas.

New betting apps

Parimatch, LiveScore Bet and Virgin Bet are among the new betting sites with great apps.

Bettors want to be able to access the markets they want and place bets as soon as possible, without slow loading times or glitchy applications. New UK bookmaker LiveScore Bet - partnered with SBTech - boasts a superb overall experience across all devices.

Innovative new features

New ways to bet are being introduced all of the time, and in recent years, certain bet types have completely taken off. The biggest example is the bet builder, which started off as a football-only tool but is now available for the NBA and NFL.

Ben's favourite features

The addition of the Bet365 Tennis Bet Builder was huge in 2020, and it wouldn't be surprising if more sports followed.

Ladbrokes have introduced a 5-A-Side feature that combines betting with fantasy sports, and surely many new UK bookmakers will try similar features.

Some new betting sites have also rolled out unique tools such as the 'Fast Markets' on Betiton. Things like this can catch the users' eye and it offers something unique.

Based on the above factors, the best new betting sites according to Bookiesbonuses.com are the following:

Best New UK Bookmakers

  1. Parimatch - Breath of promotions
  2. LiveScoreBet - Wide selection of odds
  3. Luckster - Great casino
  4. STS - Terrific for Esports
  5. ZetBet - Quality live betting
  6. Mr Play - Pulse betting feature
  7. BetTarget - Lots of payment options
  8. Betiton - Good for existing customer deals

Best New Bookmakers

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. Bet £5 Get £30 in bonuses

    18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

  2. Bet £20 Get £20 Free Bet

    UK only. 18+. T&C's apply. The promotional period is 00:00 31/08/22 and is an ongoing promotion. Qualifying Bets must be placed in the promotional period. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward.

  3. Bet £10 Get £20 in Free Bets

    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

  4. Bet £10 Get £20 in Free bets

    New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org. 18+

  5. Bet £15 get £10

    18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.

  6. Bet £10 get £10

    This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

  7. Bet £10 Get £10

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

  8. Bet £10 Get £15

    New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

The future of new betting sites

Mobile betting is one of the strongest new trends that has continued through recent years. Where once it was necessary to place a bet in your local shop or on your PC, the convenience of betting has increased exponentially, to the point where you can even be a spectator at a game and place a live bet on the outcome without leaving your seat. 

Online bookies are now racing to offer the best mobile services and competition for effective app development is fierce.

Future trends may include the integration of betting services into social media and even the possibility to add a social aspect into your play. With the growth of virtual reality and the various devices coming onto the market, it’s clear that virtual betting will become a feasible possibility with new bookmakers in the near future.

Esports betting Unibet

Esports has become a big part of the online betting space and that is expected to continue.

New betting site payment methods

No longer are debit cards the only banking option on online betting sites. It is now pretty much expected that PayPal is listed as a deposit and withdrawal method, but it goes beyond that now, too.

Look out for eWallets

When new betting sites launch, it is a huge plus if they accept PayPal - not just in general, but for claiming the welcome offer as well. If they really want to go the extra mile and appeal to more punters, then fellow eWallets, Skrill and Neteller, are both worthwhile.

To the credit of many older bookmakers, a lot of them have added a range of eWallets as payment options on their betting sites, as well as prepaid cards such as Paysafe.

Apple Pay and Google Pay are also popular, but if you deposit with these on your mobile, you may need to use the Bank Transfer method in order to withdraw.

In various countries, cryptocurrency is prominent within sports betting and online casino. It is yet to be seen across the UK market, but surely we are heading in this direction.

Established betting sites vs new betting sites

Although the traditional and long-established betting sites have made an impressive transition to offering their services online, they can also be limited and somewhat old-fashioned in terms of their approach.

This isn't the case, with all of them, of course. In fact, the likes of Bet365, Betfair, and Paddy Power are often ahead of the curve with new features.

New UK bookmakers are often more flexible and may bring fresh ideas and an innovative approach to online betting. With a company structure and business model created especially for the online world, they often manage to sneak by their older competitors and grab part of the market with innovative technology or exciting promotions.

Our list of the best betting sites overall contains many of the new betting sites as well as some older ones, as they each have their own pros and cons, which you can read about in our individual reviews of all bookmakers.

Best classic betting sites

888sport

100% up to £100
on your first deposit

✅ Various free-to-play games with cash prizes.

✅ Good football bet builder

✅ Very efficient customer support.

❌ The app can sometimes be slow.

❌ The design is very marmite (you'll love it or hate it).

Claim £100 offer

£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & Full T&Cs apply.. BeGambleAware 18+


Betway

£30 Matched Free Bet
+ 50 Bonus Spins

✅ One of the best weekly Free Bet Club promotions.

✅ #BetYourWay markets are great fun.

✅ Betway Boosts are great value.

❌ No Asian handicap.

❌ Bet Builder lacks some markets.

Claim £30 offer

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply


Betfair

Money Back as Cash up to £20

✅ World's best betting exchange.

✅ Tons of existing customer promos.

✅ Pays a lot of attention to horse racing.

❌ Exchange is confusing to some.

❌ Niche sports need some love.

Claim £20 offer

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.


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