Parimatch launched its UK betting site in October 2020. While bettors from the CIS region have been placing bets through Parimatch since the turn of the millennium, the UK site is operated by BetVictor. There are generous welcome offers to be claimed, and the sportsbook is jam-packed with a wide range of markets.
Read full review
New Betting Sites UK
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Parimatch
- Launched in the UK in 2020
- Wide range of Esports markets
- Reputable international brand
- Limited live streaming
- Lacking some payment options
Welcome Offer
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Website: parimatch.co.uk | Founded: 1994 |
Owner: Pari-match LLC | Headquarters: Cyprus |
Summary
LiveScore Bet
- Went live in 2020
- Plenty of live streaming
- Enjoyable LiveScore Squads game
- Only a few payment methods
- Needs more existing customer promos
Welcome Offer
*New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+
Website: www.livescorebet.com | Founded: 2020 |
Owner: LiveScore Group | Headquarters: Gibraltar |
Summary
Already a well-known brand thanks to its top-quality real-time sports updates product, LiveScore got stuck into the UK online sports betting market in 2020 with the launch of LiveScore Bet. Punters are spoiled for choice with a huge number of markets and are treated to a tidy sign-up offer, live streaming, and great football betting options all packaged in a slick mobile-optimised product.
Read full reviewLuckster
- Launched in 2022
- Boost your combo wins
- PayPal accepted for deposits
- No mobile app
- Casino-first brand
Welcome Offer
This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply
Website: luckster.com | Founded: 2022 |
Owner: Aspire Global International LTD | Headquarters: Malta |
Summary
Luckster's sportsbook features impressive depth both within and across a variety of markets, whilst the ability to combine Bet Builders is a great addition. Casino fans are well catered for with hundreds of slot games, whilst varying payment options are a welcome feature. Limited horse racing markets and no live streaming may put off some, but overall Luckster offers a competent sports betting and casino experience.
Read full reviewSTS
- Granted UK licence in 2019
- Great for winter sports
- Broad range of promos
- No PayPal transactions
- Large deposit required for sign up offer
Website: stsbet.co.uk | Founded: 1997 |
Owner: STS Gaming Group | Headquarters: Malta |
Summary
STS is a Polish bookmaker that was granted a UK licence in 2019 and was open to UK registrations until January 2023.
Existing players can play and withdraw their money up until February 14th, 2023.
Read full reviewZetBet
- Launched in 2022
- Good for football betting
- Acca odds boosts
- No live chat
- No live streaming
Welcome Offer
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Website: www.zetbet.com | Founded: |
Owner: Marketplay LTD | Headquarters: Malta |
Summary
ZetBet is a neat new site for the UK market that looks and works great on mobile. It's a great option for football betting with Asian handicaps being a real plus. Niche sports fans are also well-catered for and the range of payment methods available gives punters good flexibility. It's a shame that there's no live chat support as that's available at lots of other online bookies. There is no ZetBet mobile app, nor is there any live streaming available.
Read full reviewMr Play
- Sportsbook launched in 2019
- 'Pulse Betting' feature
- Excellent live odds
- No iPhone app
- Low maximum payout
Welcome Offer
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible.
Website: mrplay.com | Founded: 2017 |
Owner: Marketplay Ltd. | Headquarters: Malta |
Summary
Mr Play is a casino-first gambling site that added a sportsbook to their offering in 2019. With odds provided by SBTech, they have one of the best sports betting offerings among new bookmakers today.
Read full reviewBetTarget
- Newly launched in 2021
- Deposit with Skrill, Neteller, or PayPal
- Top casino providers
- No mobile app
- Small welcome bonus
Welcome Offer
18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
Website: bettarget.com | Founded: 2021 |
Owner: ASG Technologies Ltd | Headquarters: BVI, Malta |
Summary
Why Should You Sign Up With BetTarget?
👍 Large selection of bets available
⭐ Very well-designed sportsbook
💷 Long list of payment options
🎰 Superb casino offering
What BetTarget Could Improve
⚽ There is no bet builder for football
📱 A BetTarget mobile app would be nice
📞 We'd like to see telephone customer support
BetTarget Verdict
BetTarget gets straight to the point with its intuitive sportsbook layout and eye-catching casino options, while features like the stats-backed Target Tip recommendation engine add something extra. Launched in 2021, BetTarget was one of the first Aspire Global sites to go live using BtoBet's renowned sports betting software, and while it's not quite knocking on the door of the big hitters in the UK market, we think it's worth a look if you want to try out a new bookmaker.
Read full reviewBetiton
- Launched in 2020
- Powered by SBTech
- Use Paysafecard or Astropay
- No apps
- No live streaming
Welcome Offer
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
Website: betiton.com | Founded: 2020 |
Owner: Sharp Connection Ltd | Headquarters: Malta |
Summary
Betiton launched their sportsbook in early 2020, and the odds are provided by reputable SBTech. In terms of big pros, they offer great value with their welcome offers and promotions, and the live betting functionality is one of the best in the business.
Read full reviewNew betting sites in 2023
New betting sites are constantly launching in the UK, and it can be hard for punters to keep on top of them all.
That's why we've created this page which features all of the best new online bookmakers to enter the market.
At Bookies Bonuses, it is our mission to vet all new betting sites that pop up, and we only list the ones that we feel are worth recommending to you.

Not all of the sites we list here on this new betting sites page were necessarily launched this year. In fact, some of the bookmakers we consider 'new' have been around for a few years, but just might not have hit your radar yet for one reason or another.
Some online betting sites take a little while to become known to the masses.
After all, it is difficult to make a name for yourself when the giants of the industry are still going strong.
What is 'new' to you might be old to us, so in case you've not become aware of certain betting sites in recent years, below is a list of all of the best betting sites and their accompanying sign up offers.
New betting site bonuses
Rank | Bookmaker | Bonus | Turnover | Min odds | ||
---|---|---|---|---|---|---|
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply | ||||||
1 |
![]() Rhino Bet | Bet £30 Get £5 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | UK?Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘b30g5' and make a minimum deposit of £30. Place a minimum £30 bet on any selection with minimum odds of evens (2) and receive a £5 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period is 15:00 28/12/22 and is an ongoing promotion. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify. |
2 |
![]() BetUK | Bet £10 Get £30 in Free Bets | Turnover: No requirements | Lowest odds: 4/5 (1.80) | Claim Go to website | T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ BeGambleAware.org |
3 |
![]() Kwiff | Bet £10 Get £30 Surprise Bet | Turnover: No requirements | Lowest odds: 1/2 (1.50) | Claim Go to website | New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly. |
4 |
![]() BetVictor | Bet £10 Get £40 in Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly |
5 |
![]() LiveScore Bet | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | Claim Go to website | *New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ |
6 |
![]() BetMGM | Bet £10 Get £40 in Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.0) | Claim Go to website | Full T&Cs apply. New customers only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7-day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org. |
7 |
![]() Bet365 | Bet £10 Get £30 in Free Bets | Turnover: No requirements | Lowest odds: 1/5 (1.20) | Claim Go to website | Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply. |
8 |
![]() Parimatch | Bet £10 Get £30 in Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly |
9 |
![]() Betway | Bet £10 Get £10 in Free Bets | Turnover: No requirements | Lowest odds: 3/4 (1.75) | Claim Go to website | *New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply. |
10 |
![]() Yeti Bet | 100% up to £111 Casino Refund Bonus | Turnover: 60x bonus amount | Lowest odds: | Claim Go to website | New players only | No restrictions while playing with cash | Min. refund bonus is £10 | Wagering on bonus is 60x | Bonus based on 1st deposit lost | Max bet with bonus is £5 | Skrill and Neteller excluded | |
11 |
![]() Highbet | Bet £10 Get £15 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+ |
12 |
![]() Betfred | Bet £10 Get £40 in Bonuses | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. |
13 |
![]() BetTarget | Bet £15 Get £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | 18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply. |
14 |
![]() Virgin Bet | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | Claim Go to website | *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Visit Virgin Bet for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ |
15 |
![]() Fun Sports | 100% up to £123 for Casino | Turnover: 50x bonus amount | Lowest odds: | Claim Go to website | 18+, UK Customers only |Welcome bonus for a new players only | Maximum bonus is 100% up to $/€/£ 123 | Min deposit is $/€/£ 10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is $/€/£ 5 | Eligibility is restricted for a suspected abuse | Skrill and Neteller deposits excluded. |
16 |
![]() Spreadex | Bet £10 Get £40 in Bet Bonuses | Turnover: No requirements | Lowest odds: 1/2 (1.50) | Claim Go to website | Place a £10 fixed odds bet at minimum odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Once the bet is settled, get a £10 free fixed odds bet, a £5 free Total Goals football spread bet, a £5 racing Winning Favourites spread bet and a £1 racing Race Index spread bet. T&Cs apply. 18+ begambleaware.org |
17 |
![]() BetGrouse | Bet £15 Get £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1(2.00) | Claim Go to website | New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply. |
18 |
![]() Sky Bet | £30 in Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG |
19 |
![]() Ladbrokes | Bet £5 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.50) | Claim Go to website | 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. |
20 |
![]() The Pools | Bet £10 Get £20 in Free Bets | Turnover: No requirements | Lowest odds: 2/1 (3.00) | Claim Go to website | 18+, UK only. New customers only. Full T&Cs apply. Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5) |
21 |
![]() BoyleSports | Bet £10 Get £30 In Free Bets | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | *New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. |
22 |
![]() Coral | Bet £5 Get £20 Free Bet | Turnover: No requirements | Lowest odds: 1/2 (1.50) | Claim Go to website | 18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
23 |
![]() 32Red | 150% Bonus up to £150 | Turnover: 50x bonus amount | Lowest odds: | Claim Go to website | 18+. BeGambleAware.org. New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. |
24 |
![]() Grosvenor | Double the Odds | Turnover: No requirements | Lowest odds: | Claim Go to website | New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org |
25 |
![]() Luckster | Bet £10 Get £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply |
26 |
![]() Unibet | £40 Money Back | Turnover: 3x bonus amount | Lowest odds: 2/5 (1.40) | Claim Go to website | 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. |
27 |
![]() Hyper Sports | 100% up to £100 for Casino | Turnover: 45x bonus amount | Lowest odds: | Claim Go to website | New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply |
28 |
![]() Fafabet | Up To £50 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.0) | Claim Go to website | 18+, New Customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. £5 Free Bet +£5 Casino Bonus 24 hours after your Qualifying Bet has been settled. If you place a £20+ bet receive your £10 free bet +£10 Casino Bonus once settled. If you place a £100+ bet You'll receive your £20 free bet +£10 Casino Bonus once settled. If end of 1st day (23:59) your sports account has losses overall, you can choose 50% back as a free bet (max of £50 + £20 Casino Bonus instead. Other T&Cs apply |
29 |
![]() CopyBet | Bet £10 Get £40 In Free Bets | Turnover: No requirements | Lowest odds: 1/2 (1.5) | Claim Go to website | 18+, New Customers Only. Min bet £10, Min odds 1.5 (1/2) Must be placed on an event that has not been previously bet on. A qualifying bet will not be considered valid if it is abandoned, cancelled, returned, or declared void or cashed out. On settlement of qualifying bet, receive 4 x £10 free bets. Free bets must be used within 7 days, max winnings on free bets - £500. Other T&Cs apply. |
30 |
![]() MrRex | Bet £10 Get £30 in Free Bets | Turnover: 1x bonus amount | Lowest odds: 1/2 (1.5) | Claim Go to website | New players only. Minimum £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, minimum odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/$/€200. Valid for 7 days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply |
31 |
![]() Vegasland | Bet £10 Get £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.0) | Claim Go to website | 18+, Uk Only. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Further T&Cs apply. |
32 |
![]() ZetBet | Bet £10 Get £10 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. |
33 |
![]() Bzeebet | Bet £20 Get £20 Free Bet | Turnover: No requirements | Lowest odds: 1/1 (2.00) | Claim Go to website | 18+. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply |
Frequently asked questions about new betting sites
New betting sites are always in the pipeline, and it can be hard to distinguish the good from the bad. But don't worry, we will help you. Below are some frequently asked questions to get you going.
Are old or new betting sites better?
It depends on what you're after. If you want a fresh-looking site with interesting features and a slick overall experience, a new bookmaker might take your fancy.
But the more established sites that have been around for longer tend to have better resources and they need to keep innovating in order to fend off the new kids on the block, which they generally do with aplomb.
Are new betting sites trustworthy?
At Bookiesbonuses.com, we only list safe and secure bookmakers. This means you can be confident in your choice of bookie if you find them on our list.
How often are new betting sites established?
There are always new betting sites entering the market. However, it might take them a while to reach our lists, as we always vet new bookies thoroughly and only list the best ones.
Why should I sign up with a new betting site?
There are plenty of reasons for that! Different selections of sports or better odds on specific markets are among them, but most are attracted to betting offers that new bookies provide.
Why should I not sign up with a new betting site?
Experienced betting sites have their advantages, such as, in most cases, a stable economy, a really nice selection of odds, and well-rounded customer service.
New betting sites can also give you extra value - perhaps specific features or a generous welcome offer - but the established bookies are still well worth a look.
Do you only list new UK betting sites?
Yes, on this page we focus on new betting sites in the UK, even though some of them are international. If you want to check out betting sites in your country, click the British flag at the top of the page and find your nation.
Articles you'll find useful
Full UK Betting Sites List 2023
We have completed a thorough scan of all online betting sites in the UK and can present you with this complete list of licensed bookies. Read more
Best New Betting Sites in the UK
Many new betting sites enter the UK market throughout the course of each year. Some of them are real gems, and those are the ones that we list on Bookiesbonuses.com.
Some of the new bookmakers are young brands that have only just got up and running, whereas others may have a presence elsewhere and have gone on to start operating in the UK after being granted a licence through the Gambling Commission.

The UK gambling market is constantly changing as new betting sites continue to flourish.
We always welcome new betting sites, as increased competition within the market leads to a better overall online gambling ecosystem and the companies start to roll out new features in an attempt to gain an edge over the others.
Best New Betting Sites 2022

Luckster
Bet £10 Get £10 Free Bet
✅ Luckster allows you to boost your combo wins.
✅ The cash out feature on Luckster is more than adequate.
✅ You can choose between the sports bonus or the casino welcome offer.
❌ There is no Luckster app.
❌ The Luckster site can sometimes be sluggish.

ZetBet
Bet £10 Get £10 Free Bet
✅ ZetBet offers payment methods like PayPal, MuchBetter, and Paysafecard.
✅ There are Asian handicaps available on football.
✅ You can get odds boosts on your ZetBet accumulators.
❌ The customer support offering is limited.
❌ There is no ZetBet app.
New Bookies Comparison | Luckster | ZetBet |
---|---|---|
Bonus offer | 7/10 | 7/10 |
Betting variety | 8/10 | 8/10 |
Mobile experience | 6/10 | 7/10 |
Payment Options | 8/10 | 8/10 |
Betting experience | 7/10 | 7/10 |
Support | 7/10 | 6/10 |
Summary | 7/10 | 7/10 |
Best New Betting Sites 2021

BetStorm
Bet £10 Get £10 Free Bet
✅ BetStorm has a fantastic welcome bonus for new players.
✅ The selection of markets is very impressive.
✅ You can choose from payment options like Skrill, Neteller, PayPal, AstroPay Card, and Paysafecard.
❌ There is no BetStorm app.
❌ No live streaming.

Tebwin
Bet £10 Get £30 Free Bet
✅ There is a broad selection of markets, especially when it comes to football.
✅ The list of payment methods is longer than that of most competitors.
✅ Lots of rewards and promos are available.
❌ There is no live streaming.
❌ The site isn't always easy to use.

BetTarget
Bet £15 Get £10 Free Bet
✅ Plenty of eWallets can be used for payments.
✅ The casino section has games from the best providers out there.
✅ BetTarget has a fresh feel about it.
❌ There is no mobile app.
❌ Not the greatest welcome offer.

MrRex
Bet £10 Get £30 in Free Bets
✅ You couldn't ask for a better list of payment methods.
✅ There is some live streaming on the site.
✅ BtoBet provides a terrific overall sportsbook product.
❌ Lacks any real special USPs.
❌ Small welcome bonus.

Highbet
Bet £10 Get £15 Free Bet
✅ You can get in touch with the customer support team via live chat.
✅ Very broad range of casino games.
✅ Site works pretty well on mobile.
❌ There is no mobile app.
❌ No telephone support available.
New Bookies Comparison | BetStorm | Tebwin | BetTarget | MrRex | Highbet |
---|---|---|---|---|---|
Bonus offer | 8/10 | 8/10 | 7/10 | 7/10 | 6/10 |
Betting variety | 7/10 | 8/10 | 8/10 | 8/10 | 8/10 |
Mobile experience | 7/10 | 7/10 | 7/10 | 7/10 | 7/10 |
Payment Options | 8/10 | 9/10 | 9/10 | 9/10 | 8/10 |
Betting experience | 7/10 | 7/10 | 7/10 | 8/10 | 7/10 |
Support | 7/10 | 8/10 | 8/10 | 7/10 | 7/10 |
Summary | 7/10 | 7/10 | 7/10 | 7/10 | 7/10 |
Best New Betting Sites 2020

Parimatch
Bet £10 Get £30 in Free Bets
✅ Parimatch has a great global reputation and a partnership with BetVictor in the UK.
✅ There are lots of existing customer promos, and a terrific welcome bonus.
✅ Lots of attention is given to the Esports section.
❌ Slightly lacking in the live streaming department.
❌ Not many payment methods.

LiveScore Bet
Bet £10 Get £20 in Free Bets
✅ Betting app available on iOS and Android.
✅ Good live streaming catalogue.
✅ Nice, unique function called LiveScore Squads.
❌ Not many eWallets on the payment methods list.
❌ Not a lot of existing customer promos.

InfernoBet
No longer accepting new players
Click 'claim' to see active betting sites
✅ Huge selection of payment methods.
✅ Excellent for live betting.
✅ Nice casino offering from top to bottom.
❌ No mobile app.
❌ Could do with more promotions.

2kBet
No longer accepting new players
Click 'claim' to see active betting sites
✅ Very generous welcome bonus.
✅ You can use PayPal or Neteller.
✅ Pretty easy to use on mobile.
❌ Lacks unique features.
❌ No mobile app.

BetDukes
Bet £10 Get £10 Free Bet
✅ The list of payment methods is superb.
✅ Lots of markets for top-flight football.
✅ Get a free bet when you register.
❌ No telephone support.
❌ Lacking USP's.

Betiton
Bet £15 Get £10 Free Bet
✅ 'Fast markets' is an innovative live betting feature.
✅ Usually good odds, especially on football.
✅ Some decent promotions.
❌ Customer support isn't as good as other bookies.
❌ Average welcome offer.

BritainBet
Bet £25 Get £50 Free Bet
✅ Thousands of markets every day.
✅ Rewards Programme makes your loyalty worthwhile.
✅ Large range of promotions.
❌ Navigation is a bit unclear.
❌ Nothing special aesthetically.

Hopa
Bet £10 Get £10 Free Bet
✅ Guaranteed cash prize tournaments.
✅ Nice, modern-looking site.
✅ One of the better selections of markets.
❌ No bet builder option.
❌ There is no mobile app.
New Bookies Comparison | Parimatch | LiveScore Bet | InfernoBet | 2kBet | BetDukes | Betiton | BritainBet | Hopa |
---|---|---|---|---|---|---|---|---|
Bonus offer | 9/10 | 8/10 | 7/10 | 8/10 | 6/10 | 7/10 | 7/10 | 7/10 |
Betting variety | 8/10 | 9/10 | 8/10 | 7/10 | 7/10 | 9/10 | 7/10 | 8/10 |
Mobile experience | 8/10 | 9/10 | 7/10 | 7/10 | 7/10 | 8/10 | 7/10 | 7/10 |
Payment Options | 8/10 | 7/10 | 9/10 | 8/10 | 8/10 | 9/10 | 9/10 | 8/10 |
Betting experience | 8/10 | 8/10 | 8/10 | 7/10 | 7/10 | 8/10 | 7/10 | 7/10 |
Support | 8/10 | 9/10 | 8/10 | 7/10 | 7/10 | 7/10 | 8/10 | 8/10 |
Summary | 8/10 | 8/10 | 7/10 | 7/10 | 7/10 | 8/10 | 8/10 | 7/10 |
Best New Betting Sites 2019

Mr Play
Bet £10 Get £15 Free Bet
✅ 'Pulse Betting' feature is a terrific new way to bet in-play.
✅ Android app available to download.
✅ Generous odds across the board.
❌ No app for iOS devices.
❌ Site can be clunky at times.

SBK
Bet £10 Get £30 in Free Bets
✅ Slick, smooth betting app.
✅ Integrates social media in a smart way.
✅ Price+ Promise alerts are fantastic.
❌ Mobile only.
❌ No online casino.

STS
No longer accepting players
✅ Great variety for niche sports.
✅ Some interesting promotions.
✅ Platform is easy to navigate, especially on desktop.
❌ No PayPal deposits.
❌ No telephone customer support.

Virgin Bet
Bet £10 Get £20 in Free Bets
✅ Fantastic iOS and Android app.
✅ Straightforward free bet welcome bonus.
✅ Top-notch football bet builder.
❌ Missing some key payment methods.
❌ Quite dull visually.
New Bookies Comparison | Mr Play | SBK | STS | Virgin Bet |
---|---|---|---|---|
Bonus offer | 8/10 | 8/10 | 8/10 | 9/10 |
Betting variety | 9/10 | 8/10 | 8/10 | 8/10 |
Mobile experience | 8/10 | 10/10 | 8/10 | 9/10 |
Payment Options | 7/10 | 9/10 | 9/10 | 7/10 |
Betting experience | 8/10 | 9/10 | 8/10 | 8/10 |
Support | 8/10 | 9/10 | 6/10 | 9/10 |
Summary | 8/10 | 9/10 | 8/10 | 8/10 |
New betting sites: Why to join
New betting sites in the UK don't necessarily have as many customers as the classic bookies, but they should not be underestimated. The best new bookmakers often provide something fresh and innovative, while some of those that have been around longer may be a bit stuck in the past.
The ever-evolving betting market in the UK can be hard to keep up with.
We have defined a new betting site as one that started its UK operation within the past few years, not just the last year. So, on our lists, you will see some bookies that have been around for a few years, as well as some brand new bookmakers that are just a few months old.
New bookmakers pros & cons
In our search for the best new bookies, we have sifted through the many up-and-coming online bookmakers. Below are the factors we took into account when choosing the best of the bunch.
Lucrative betting offers
Nobody wants to sign up to a brand new betting site unless there’s a compelling reason. That’s why all new bookmakers have sign up offers, and the competition for the most enticing deal is fierce.
If you are considering joining one of the new betting websites, you must decide what the best offer is according to your needs. Free bets are very popular because they are very simple, and the terms and conditions are straightforward in most instances.
You also want good promotions for existing customers so that you can continue to claim deals throughout your time with the new bookmaker. Parimatch succeeds in this department, which is a big part of the reason why they are ranked #1 in our list of new betting sites.
Register with Parimatch
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £10 Get £30 in Free Bets
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Quality mobile product
Nowadays, we all expect to have things available in a convenient manner on our smartphones. There’s no reason why your betting interest should be confined to your home laptop or desktop PC.
With a well-functioning betting app, you can play whenever you like, wherever you are.
Some new bookmakers that are in the early stages of their development do not have an iPhone or Android app when they launch, and this can put players off straight away. Of course, you can still use the mobile site, but the experience isn't always as smooth.
User interface and betting experience
The first impression that the user gets when arriving on a new betting site is how it looks and feels. If everything is slick and smooth on both desktop and mobile then you are off to a great start.
Some start-ups opt to partner with established sportsbook providers to ensure a top-notch layout, design, and betting selection. While this means it may not be too different from some other online betting sites, at least it means that focus can be put on other key areas.

Parimatch, LiveScore Bet and Virgin Bet are among the new betting sites with great apps.
Bettors want to be able to access the markets they want and place bets as soon as possible, without slow loading times or glitchy applications. New UK bookmaker LiveScore Bet - partnered with SBTech - boasts a superb overall experience across all devices.
Innovative new features
New ways to bet are being introduced all of the time, and in recent years, certain bet types have completely taken off. The biggest example is the bet builder, which started off as a football-only tool but is now available for the NBA and NFL.
Ben's favourite features
Based on the above factors, the best new betting sites according to Bookiesbonuses.com are the following:
Best New UK Bookmakers
- Parimatch - Breath of promotions
- LiveScoreBet - Wide selection of odds
- Luckster - Great casino
- STS - Terrific for Esports
- ZetBet - Quality live betting
- Mr Play - Pulse betting feature
- BetTarget - Lots of payment options
- Betiton - Good for existing customer deals
Best New Bookmakers
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Bet £30 Get £5 Free Bet
UK?Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘b30g5' and make a minimum deposit of £30. Place a minimum £30 bet on any selection with minimum odds of evens (2) and receive a £5 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period is 15:00 28/12/22 and is an ongoing promotion. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify.
Bet £10 Get £20 in Free Bets
*New members. Sportsbook only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+
Bet £10 Get £40 in Free Bets
Full T&Cs apply. New customers only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7-day expiry. Exclusions apply. Stake not returned. 18+ BeGambleAware.org.
Bet £10 Get £30 in Free Bets
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Bet £10 Get £15 Free Bet
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
Bet £15 Get £10 Free Bet
18+. New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Gambling can be addictive. Please play responsibly, www.begmbleaware.org. T&C's apply.
Bet £10 Get £20 in Free Bets
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Visit Virgin Bet for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+
Bet £15 Get £10 Free Bet
New customers only. 18+. Max one £10 free bet. Qualifying bets must be placed at odds of 171 (2.00) or greater. Paid as bonus token with 4/5 (1.80) odds. Skrill, Neteller, & PayPal not eligible. T&Cs apply.
The future of new betting sites
Mobile betting is one of the strongest new trends that has continued through recent years. Where once it was necessary to place a bet in your local shop or on your PC, the convenience of betting has increased exponentially, to the point where you can even be a spectator at a game and place a live bet on the outcome without leaving your seat.
Online bookies are now racing to offer the best mobile services and competition for effective app development is fierce.
Future trends may include the integration of betting services into social media and even the possibility to add a social aspect into your play. With the growth of virtual reality and the various devices coming onto the market, it’s clear that virtual betting will become a feasible possibility with new bookmakers in the near future.

Esports has become a big part of the online betting space and that is expected to continue.
New betting site payment methods
No longer are debit cards the only banking option on online betting sites. It is now pretty much expected that PayPal is listed as a deposit and withdrawal method, but it goes beyond that now, too.
Apple Pay and Google Pay are also popular, but if you deposit with these on your mobile, you may need to use the Bank Transfer method in order to withdraw.
In various countries, cryptocurrency is prominent within sports betting and online casino. It is yet to be seen across the UK market, but surely we are heading in this direction.
Established betting sites vs new betting sites
Although the traditional and long-established betting sites have made an impressive transition to offering their services online, they can also be limited and somewhat old-fashioned in terms of their approach.
This isn't the case, with all of them, of course. In fact, the likes of Bet365, Betfair, and Paddy Power are often ahead of the curve with new features.
New UK bookmakers are often more flexible and may bring fresh ideas and an innovative approach to online betting. With a company structure and business model created especially for the online world, they often manage to sneak by their older competitors and grab part of the market with innovative technology or exciting promotions.
Our list of the best betting sites overall contains many of the new betting sites as well as some older ones, as they each have their own pros and cons, which you can read about in our individual reviews of all bookmakers.
Best classic betting sites

888sport
Bet £10 Get £30
+ £10 Casino Bonus!
✅ Various free-to-play games with cash prizes.
✅ Good football bet builder
✅ Very efficient customer support.
❌ The app can sometimes be slow.
❌ The design is very marmite (you'll love it or hate it).

Betway
Bet £10 Get £10 in Free Bets
✅ One of the best weekly Free Bet Club promotions.
✅ #BetYourWay markets are great fun.
✅ Betway Boosts are great value.
❌ No Asian handicap.
❌ Bet Builder lacks some markets.

Betfair
Bet £5 Get £20 in Free Bets
✅ World's best betting exchange.
✅ Tons of existing customer promos.
✅ Pays a lot of attention to horse racing.
❌ Exchange is confusing to some.
❌ Niche sports need some love.