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UK Betting Sites List - Full UK Bookmakers List 2021

28 May 2021

Are you searching for a bookmakers list for 2021? You have come to the right place. In order to help you make a great choice, we have completed a thorough scan of the online betting sphere. This is our list of 2021's best betting sites.

Just like anything in this world, there are different strengths and weaknesses within different online betting sites. One site might suit your needs perfectly, but not your friend’s. And vice versa.

We hope that this guide will provide you with a good overview, and help you find a betting site that offers you what you are looking for.

Betting Sites list

  1. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  2. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.

  3. £20 Risk Free Bet

    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  4. Bet £10 Get £30
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

  5. Bet £10 Get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

  6. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  7. £20 Risk Free Bet
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Apple Pay will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

  8. Bet £10 Get £20 Free Bet

    *18+. New UK customers only. Min bet £10 to receive £20 Free Bet (settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settled within 35 days. Please gamble responsibly, www.begambleaware.org • T&Cs apply

  9. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

  10. Bet £10 Get £20

    Qualifying fixed odds bet must be at odds of 1/2 or greater and cannot be placed in-play or cashed out early. First free bet will be credited upon settlement of the qualifying bet. Second free bet will be credited the next day. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. See full ts&cs. 18+ begambleaware.org

  11. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  12. Bet £10 Get £20 in Free Bets

    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

  13. Double the Odds
    Any sport. Any bet. Any odds.

    Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18 Plus. BeGambleAware.org

  14. Bet £10 Get £10
    + 50 Free Spins!

    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+

  15. Bet £10 Get £30 in Free Bets

    Key Terms: Valid for new UK customers on their first deposit. Deposit using code SPORTS30. 3 x £10 free bet tokens issues. Free bet min odds 1.8+. 1 x £10 free bet any Euro or Horse Racing(max win £100). 1 x £10 Euro 2020 create your bet(£250 max win). 1 x £10 free bet Premier League outright(no max win).

  16. £30 Cash Money Back
    if your first bet loses

    18+ New customers only. Deposit, opt-in and place your first bet on any football market within 7 days of opening your account. We’ll refund up to £30 in cash if your 1st bet loses. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly.

  17. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  18. Bet £10 Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  19. Bet £10 Get £20 in Free bets

    New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

  20. 100% In-play Profit Boost

    Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ www.begambleaware.org

  21. £20 Bonus Bundle
    + 20 Free Spins!

    Only available to verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org

  22. Bet £20 Get £10 in Free Bets

    18+ | UK new customers only | KYC verified |Max £10 free bet | Min £20 bet | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/ sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

  23. Bet £10 Get £40 in Free Bets

    New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.

  24. £10 Free Bet on Double

    New customers only. £10 qualifying bet on a combination bet with 2 or more selections at the minimum odds of 1.5 each required. Max free bet 5x £10. Free bets must be used on combination bets with 2 selections at the minimum odds of 1.5. Offer Ends 31/12/2019. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.

  25. £40 Money Back
    + £10 casino bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  26. Bet £20 Get £10 Free Bet

    New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as bonus token with min 4/5 (1.80) odds req.

  27. Bet £10 Get £10 Acca Bet

    T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+. begambleaware.org.

  28. Bet £5 Get £20 in Free bets

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

  29. Bet £5 Get £20 in Free bets

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  30. No longer operating - click 'Claim' to see other options

We have only listed online betting sites that meet certain criteria when it comes to basic requirements such as:

  • UK Licence
  • Trustworthiness
  • Safe payments

All of the betting sites listed in this guide meet these criteria but will differ when it comes to other things, such as odds or betting features.

List of betting sites: Top 3

888sport

100% up to £100

With a terrific welcome offer and one of the broadest selections of betting markets you'll find, 888sport should be towards the top of any list of UK betting sites. You can choose from all sorts of different payment methods including e-wallets, and customer support is second to none.

Claim £100 offer

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply


Betway

£10 Free Bet

Betway is a great international betting site that is particularly excellent for UK punters. They have a large choice of markets, and many boosts that appear every day across a range of sports. Best of all, users can get a free bet each week through the Betway Free Bet Club.

Claim £10 offer

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.


Ladbrokes

Bet £5 Get £20 in Free bets

You've probably heard of Ladbrokes as they have a strong presence on the high street, but their online offering is just as impressive and successful. You can get free bets right off the bat, and there are a range of promotions such as acca insurance and acca boosts. Ladbrokes is a particularly good bookie for football and horse racing.

Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.


What is a good betting site?

As previously stated, there is no “one size fits all” model when it comes to betting sites. There are, however, some things that are universal.

Our ranking is based on the following:

Selection and quality of odds - Which betting sites have got the best payout percentage on their odds?

Betting Features - Asian lines, cash out, acca insurance, and bet builders.

Standout features - What is special about a specific betting site? Does it have unique selling points such as bet builders for niche sports?

There are other things that make one betting site different from another. You might think that customer service is an important factor for example.

However, one can only go so far when it comes to judging customer service, as each case can be different. But overall, some are better than others in this department as they are available 24/7 and may offer different forms of communication.

Other factors that can be deemed important are betting offers. As a general rule, they exist to give you a chance to try the bookie out. The aim here is that you find a long-term relationship with a bookie that suits you.

Selection and quality of odds

Almost all online betting sites have got an adequate selection of odds to choose from. However, most betting sites focus on specific markets and sports. A great example of this is Betfair. They do have a great selection of odds when it comes to football, but almost no events or markets for big betting sports like Ice Hockey or esports.

If you are looking for the absolute champions in this category, there are a few.

One is of course Bet365. They do have the broadest range of odds and provide markets for almost all sports you can imagine. Also, they are huge when it comes to in-play betting, where they offer the possibility to bet live on some obscure events around the world.

Recommended Bookies: Best selection of odds

Bet365

Comprehensive selection - both pre-match and live

Bet365 is the biggest betting site in the world, and their wide range of odds is the main reason for it.

What we like: Even though the amount of pre-match odds and markets is fantastic, their in-play betting is what really stands out. They are able to provide odds for a lot of live games all around the world.

What they could do better: Not much, as far as we see it. They could add more enticing promotions and daily odds boosts.


Another big player within this area is Betway. They offer many markets on loads of different sports. However, they still lack the coveted Asian Handicap markets.

In general, the rest of the British-founded betting sites focus mainly on football, and if that is what you are looking for, they do have a great selection. Also, British betting sites are the best ones when it comes to promotions, such as acca insurances and enhanced odds.

But if you are looking for a more comprehensive set of odds and markets, you could also look to betting sites that have odds provided by Kambi. They include Unibet, LeoVegas and 888Sport, to name a few.

What is quality of odds?

The quality of odds is measured by the payout percentage of the bookmaker. This differs from bookie to bookie, but also depending on the sport, market or even specific game. Which makes it a difficult statistic to measure. Nevertheless, there are a few patterns to it.

Odds collector/comparison service Oddsportal has measured the average payout percentage from bookies all over the world, but stress the fact that it differs from sport to sport.

Some of the bookies that end up in the top are less reputable ones (how else would they compete?), but you can also find big names such as Unibet, Bet365 and Bwin among those at the top.

Average payout (according to Oddsportal)

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. 95.70%

  2. 93.61%

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  3. 93.29%

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  4. 92.68%

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

How do you measure payout percentage?

Payout percentage is measured by looking at the probability that the bookie gives through their odds. An example.

On a win-win market (two-way), a bookmaker has got the odds 1/1 (2.00) for both sides.

Probability: 1/2.00 = 0.50 (50%) for one side and 1/2.00 = 0.50 (50%) for the other. This would equal a 0% margin and a 100% payout percentage.

If the bets are equally divided between the two options, the bookie would break even.

Another example.

Same market. The odds for both sides is 4/5 (1.80). 1/1.80 = 0.55 (55%) for one side and 1/1.80 = 0.55 (55%) for the other. This would give the bookie a 10% margin (110%) and would mean a payout percentage of 90%.

A third example.

Same market. The odds for both sides is 5/4 (2.25). 1/2.25 = 0.44 (44%) for one side and 1/2.25 = 0.44 (44%) for the other. This would give the bookie a 12% negative margin (88%) and would mean a payout percentage of 112%.

This third example would never happen of course, as bookmakers always have a margin on their odds.

Betting options

To many of you, this is a really important factor.

All bookmakers offer all usual win-draw-win, over/under and goalscorer markets. But the real competition starts with the extra features. A few popular ones are; Cash out, acca insurances and “Build your bet”.

The cash out-feature offered by Bet365 is the best one. No doubt. The reason is that they offer it on a lot of markets, while also giving players the option of both a full cash out but also a partial one.

Partial cash out is an almost exclusive British phenomenon.

Almost all bookies offer a cash out feature, but the option of partial cash out is rare. A few that do offer it are Betfair, BetVictor, Coral and William Hill, which makes it an almost exclusive British phenomenon.

The British betting sites also stand out when it comes to acca insurances and other kinds of promotions. You can read more about that in our guide for acca insurances.

When it comes to the “build your bet”, “create your bet” or “bet builder” (bookies, please make up your mind!), there are a lot of them nowadays. In the beginning, only Bet365 offered this great feature, that give players the opportunity to combine several bets on the same game.

But as its popularity grew, so did the number of bookies offering it.

There is a clear difference between most of them though. Some only offer it on football games, and some have got far fewer markets that can be combined.

The two best sites for this feature are Betfair and Bet365, which a slight edge to Betfair.

Betfair Same game multi bet builder

Betfair offer users and excellent bet builder, or 'Same Game Multi'.

Recommended bookies: Best Bet Builder-feature

Most complete "Build your bet"

Betfair's "Same game multi"

Betfair is among the best betting sites for building a bet on the same game. For football, selections include:

  • Result (win-draw-win)
  • Double chance
  • Number of goals (over/under)
  • Goalscorer
  • Corners
  • Cards

What we like: Great amount of different markets that can be combined on a lot of games all over the world across various sports such as football, NBA, and NFL.

What they can do better: Add a deeper variety of markets for lower league bet builders.


Standout Features

One can rank online bookies all day long, and contemplate different advantages and disadvantages. But as long as it is a trustworthy, safe and reputable bookmaker, the most important factor is their standout features.

If you only want to bet on esports, for example, you would never choose Betfair, no matter how reputable they are, since they have very limited options for that kind of betting. Instead, you would choose Betway, an operator that has made esports betting their standout feature and therefore offer a lot of options.

UK bookmakers list - features

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. In-play betting

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. eSports betting

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.

  3. Football betting

    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  4. Customer service

    18+ New customers only. Deposit, opt-in and place your first bet on any football market within 7 days of opening your account. We’ll refund up to £30 in cash if your 1st bet loses. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly.

  5. Promotions

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  6. Horse racing offers

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

  7. Promotions

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  8. Range of odds

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  9. Promotions & Rewards

    Key Terms: Valid for new UK customers on their first deposit. Deposit using code SPORTS30. 3 x £10 free bet tokens issues. Free bet min odds 1.8+. 1 x £10 free bet any Euro or Horse Racing(max win £100). 1 x £10 Euro 2020 create your bet(£250 max win). 1 x £10 free bet Premier League outright(no max win).

  10. Mobile interface

    Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ www.begambleaware.org

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