List of betting sites UK
Article

Full UK Bookmakers List 2021

28 May 2021

Are you searching for a bookmakers list for 2021? You have come to the right place. In order to help you make a great choice, we have completed a thorough scan of the online betting sphere. This is our list of 2021's best betting sites.

Just like anything in this world, there are different strengths and weaknesses within different online betting sites. One site might suit your needs perfectly, but not your friend’s. And vice versa.

We hope that this guide will provide you with a good overview, and help you find a betting site that offers you what you are looking for.

Betting Sites list

  1. Bet £10 Get £30
    + £10 Casino Bonus!

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

  2. £30 Matched Free Bet
    If your first football acca loses

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Money Back as Cash up to £20

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. Bet £10 Get £20 Free Bet

    Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

  6. Bet £10 Get £30 in Free Bets

    Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  7. Bet £10 Get £30
    + Best Odds On All PL Matches

    Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

  8. £20 First Bet Money Back as Cash if It Loses
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

  9. Bet £10 Get £30 in Free Bets
    +30 Free Spins

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  10. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  11. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

  12. Bet £15 get £10

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  13. Bet £15 get £10

    18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. T&Cs apply.

  14. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  15. Bet £15 Get £10

    New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

  16. Bet £10 get a £30 Free Bet

    New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 10x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £20. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full terms apply.

  17. Bet £5 Get £30

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  18. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  19. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  20. Deposit £20 get £20 Cash Refund on Losses

    New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

  21. Bet £10 Get a £30 Free Bet

    New players only. Opt-in Required. Minimum $/€/£ 10 qualifying bets. No cash-outs allowed. Deposit of £/€/$ 10 and place bets to the value of £/€/$ 10 or more to get a £/€/$ 30 Free Bet, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms Apply

  22. £20 Backup Bet

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  23. Bet £10 Get £10
    + 10 Free Spins!

    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+

  24. Bet £10 Get £30 in Free Bets

    New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms apply.

  25. Bet £10 Get £20 in Free bets

    New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

  26. 100% Profit Boost
    up to £100 of winnings on first bet - mobile only

    Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org

  27. Bet £10 Get £20 in Free Bets

    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

  28. Bet £10 get £10 Free Bet
    + £10 Casino Bonus + 20 Free Spins!

    Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org

  29. Bet £10 Get Up To £30 in Free Bets

    18+ | UK new customers only | KYC verified |Max £30 in free bets | Min £10 bet | Additional £10 free bet if first bet is settled as losing | Min odds 7/10 (1.70) | Bonus Code: EXTRA10 | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

  30. Bet £10 Get £40 in Free Bets

    New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.

We have only listed online betting sites that meet certain criteria when it comes to basic requirements such as:

  • UK Licence
  • Trustworthiness
  • Safe payments

All of the betting sites listed in this guide meet these criteria but will differ when it comes to other things, such as odds or betting features.

List of betting sites: Top 3

888sport

Bet £10 Get £30
+ £10 Casino Bonus!

With a terrific welcome offer and one of the broadest selections of betting markets you'll find, 888sport should be towards the top of any list of UK betting sites. You can choose from all sorts of different payment methods including e-wallets, and customer support is second to none.

Claim £30 offer

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply


Betway

£30 Matched Free Bet
If your first football acca loses

Betway is a great international betting site that is particularly excellent for UK punters. They have a large choice of markets, and many boosts that appear every day across a range of sports. Best of all, users can get a free bet each week through the Betway Free Bet Club.

Claim £30 offer

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.


Ladbrokes

Bet £5 Get £20 in Free bets

You've probably heard of Ladbrokes as they have a strong presence on the high street, but their online offering is just as impressive and successful. You can get free bets right off the bat, and there are a range of promotions such as acca insurance and acca boosts. Ladbrokes is a particularly good bookie for football and horse racing.

Claim £20 offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.


What is a good betting site?

As previously stated, there is no “one size fits all” model when it comes to betting sites. There are, however, some things that are universal.

Our ranking is based on the following:

Selection and quality of odds - Which betting sites have got the best payout percentage on their odds?

Betting Features - Asian lines, cash out, acca insurance, and bet builders.

Standout features - What is special about a specific betting site? Does it have unique selling points such as bet builders for niche sports?

There are other things that make one betting site different from another. You might think that customer service is an important factor for example.

However, one can only go so far when it comes to judging customer service, as each case can be different. But overall, some are better than others in this department as they are available 24/7 and may offer different forms of communication.

Other factors that can be deemed important are betting offers. As a general rule, they exist to give you a chance to try the bookie out. The aim here is that you find a long-term relationship with a bookie that suits you.

Selection and quality of odds

Almost all online betting sites have got an adequate selection of odds to choose from. However, most betting sites focus on specific markets and sports. A great example of this is Betfair. They do have a great selection of odds when it comes to football, but almost no events or markets for big betting sports like Ice Hockey or esports.

If you are looking for the absolute champions in this category, there are a few.

One is of course Bet365. They do have the broadest range of odds and provide markets for almost all sports you can imagine. Also, they are huge when it comes to in-play betting, where they offer the possibility to bet live on some obscure events around the world.

Recommended Bookies: Best selection of odds

Bet365

Comprehensive selection - both pre-match and live

Bet365 is the biggest betting site in the world, and their wide range of odds is the main reason for it.

What we like: Even though the amount of pre-match odds and markets is fantastic, their in-play betting is what really stands out. They are able to provide odds for a lot of live games all around the world.

What they could do better: Not much, as far as we see it. They could add more enticing promotions and daily odds boosts.


Another big player within this area is Betway. They offer many markets on loads of different sports. However, they still lack the coveted Asian Handicap markets.

In general, the rest of the British-founded betting sites focus mainly on football, and if that is what you are looking for, they do have a great selection. Also, British betting sites are the best ones when it comes to promotions, such as acca insurances and enhanced odds.

But if you are looking for a more comprehensive set of odds and markets, you could also look to betting sites that have odds provided by Kambi. They include Unibet, LeoVegas and 888Sport, to name a few.

What is quality of odds?

The quality of odds is measured by the payout percentage of the bookmaker. This differs from bookie to bookie, but also depending on the sport, market or even specific game. Which makes it a difficult statistic to measure. Nevertheless, there are a few patterns to it.

Odds collector/comparison service Oddsportal has measured the average payout percentage from bookies all over the world, but stress the fact that it differs from sport to sport.

Some of the bookies that end up in the top are less reputable ones (how else would they compete?), but you can also find big names such as Unibet, Bet365 and Bwin among those at the top.

Average payout (according to Oddsportal)

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. 95.70%

  2. 93.61%

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  3. 93.29%

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  4. 92.68%

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

How do you measure payout percentage?

Payout percentage is measured by looking at the probability that the bookie gives through their odds. An example.

On a win-win market (two-way), a bookmaker has got the odds 1/1 (2.00) for both sides.

Probability: 1/2.00 = 0.50 (50%) for one side and 1/2.00 = 0.50 (50%) for the other. This would equal a 0% margin and a 100% payout percentage.

If the bets are equally divided between the two options, the bookie would break even.

Another example.

Same market. The odds for both sides is 4/5 (1.80). 1/1.80 = 0.55 (55%) for one side and 1/1.80 = 0.55 (55%) for the other. This would give the bookie a 10% margin (110%) and would mean a payout percentage of 90%.

A third example.

Same market. The odds for both sides is 5/4 (2.25). 1/2.25 = 0.44 (44%) for one side and 1/2.25 = 0.44 (44%) for the other. This would give the bookie a 12% negative margin (88%) and would mean a payout percentage of 112%.

This third example would never happen of course, as bookmakers always have a margin on their odds.

Betting options

To many of you, this is a really important factor.

All bookmakers offer all usual win-draw-win, over/under and goalscorer markets. But the real competition starts with the extra features. A few popular ones are; Cash out, acca insurances and “Build your bet”.

The cash out-feature offered by Bet365 is the best one. No doubt. The reason is that they offer it on a lot of markets, while also giving players the option of both a full cash out but also a partial one.

Partial cash out is an almost exclusive British phenomenon.

Almost all bookies offer a cash out feature, but the option of partial cash out is rare. A few that do offer it are Betfair, BetVictor, Coral and William Hill, which makes it an almost exclusive British phenomenon.

The British betting sites also stand out when it comes to acca insurances and other kinds of promotions. You can read more about that in our guide for acca insurances.

When it comes to the “build your bet”, “create your bet” or “bet builder” (bookies, please make up your mind!), there are a lot of them nowadays. In the beginning, only Bet365 offered this great feature, that give players the opportunity to combine several bets on the same game.

But as its popularity grew, so did the number of bookies offering it.

There is a clear difference between most of them though. Some only offer it on football games, and some have got far fewer markets that can be combined.

The two best sites for this feature are Betfair and Bet365, which a slight edge to Betfair.

Betfair Same game multi bet builder

Betfair offer users and excellent bet builder, or 'Same Game Multi'.

Recommended bookies: Best Bet Builder-feature

Most complete "Build your bet"

Betfair's "Same game multi"

Betfair is among the best betting sites for building a bet on the same game. For football, selections include:

  • Result (win-draw-win)
  • Double chance
  • Number of goals (over/under)
  • Goalscorer
  • Corners
  • Cards

What we like: Great amount of different markets that can be combined on a lot of games all over the world across various sports such as football, NBA, and NFL.

What they can do better: Add a deeper variety of markets for lower league bet builders.


Standout Features

One can rank online bookies all day long, and contemplate different advantages and disadvantages. But as long as it is a trustworthy, safe and reputable bookmaker, the most important factor is their standout features.

If you only want to bet on esports, for example, you would never choose Betfair, no matter how reputable they are, since they have very limited options for that kind of betting. Instead, you would choose Betway, an operator that has made esports betting their standout feature and therefore offer a lot of options.

UK bookmakers list - features

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. In-play betting

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. eSports betting

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Football betting

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. Customer service

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  5. Promotions

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  6. Horse racing offers

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  7. Promotions

    Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

  8. Range of odds

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  9. Promotions & Rewards

  10. Mobile interface

    Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org

Countries

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