Best odds guaranteed

Everything about best odds guaranteed promotions at BookiesBonuses.com.

Best Odds Guaranteed Offers

A feature on most betting sites in the UK, best odds guaranteed is a racing promotion that allows bettors to place a fixed odds wager on a race but get paid out at bigger odds if the starting price is greater.

The deal can apply to horse and greyhound racing, and is usually limited to UK & Irish meetings but can go beyond that depending on the terms of the promotion with each bookmaker.

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Bookmaker Welcome Bonus Min Deposit Min Odds ExpiryAction
#1
Betway bonus
Betway bonus
Betway
5/5
£30 Matched Free Bet
Plus 100 Spins
Min Deposit
£ 5
Min Odds
2/1 (3.0)
Expiry
7 days
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
#2
Betfred bonus
Betfred bonus
Betfred
4/5
Bet £10 Get £50 in Free Bets
Min Deposit
£ 10
Min Odds
1/1 (2.00)
Expiry
7 days
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#3
Betfair bonus
Betfair bonus
Betfair
5/5
Bet £5 Get £20 Free Bets
Min Deposit
£ 5
Min Odds
1/2 (1.50)
Expiry
30 days
New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
#4
Bet365 bonus
Bet365 bonus
Bet365
5/5
Bet £10 Get £30 in Free Bets
Min Deposit
£ 5
Min Odds
1/5 (1.20)
Expiry
30 days
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
#5
Bet £5 Get £20
In Free Bets
Min Deposit
£ 5
Min Odds
1/1 (2.0)
Expiry
30 days
18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.
#6
Bet £10 Get £40 in Free Bets
Min Deposit
£ 10
Min Odds
1/1 (2.00)
Expiry
7 days
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple payments only T&Cs apply. gambleaware.org | Please gamble responsibly
#7
Bet £10 Get £30
Min Deposit
£ 10
Min Odds
1/1 (2.00)
Expiry
7 days
18+ New customers only. Opt in, and bet £10 on football (odds 2.00+) within 7 days from registration. No cash out. Get 6x£5 football free bets for set markets, which expire after 7 days. Selected payment methods only. Click on the links for full T&Cs. gambleaware. | Please gamble responsibly
#8
50% Back as Free Bets up to £25
Min Deposit
£ 10
Min Odds
1/1 (2.00)
Expiry
7 days
Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.
#9
CopyBet bonus
CopyBet bonus
CopyBet
4/5
Bet £10 Get £50 in Free Bets
Min Deposit
£ 10
Min Odds
9/10 (1.9)
Expiry
7 days
Full T&Cs apply. New UK customers only. The qualifying bet should be either a single or multiple bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. Max payout – £500. 7 day expiry. 18+ only. GambleAware.org.
#10
BetMGM bonus
BetMGM bonus
BetMGM
5/5
Bet £10 Get £40 in Free Bets
Min Deposit
£ 10
Min Odds
1/1 (2.0)
Expiry
7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
#11
Sky Bet bonus
Sky Bet bonus
Sky Bet
4/5
£30 in Free Bets
When You Place Any Bet
Min Deposit
£ 5
Min Odds
1/1 (2.00)
Expiry
30 days
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON-WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GAMBLEAWARE.ORG
#12
Get up to £40 in Free Bets
Min Deposit
£ 20
Min Odds
1/1 (2.00)
Expiry
7 days
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. gambleaware.org | Please gamble responsibly
#13
BetUK bonus
BetUK bonus
BetUK
5/5
Bet £10 Get £30 in Free Bets
Min Deposit
£ 10
Min Odds
4/5 (1.80)
Expiry
7 days
New cust only. 7 days to opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater to receive 3x Free Bets: 1 x £10 Football Free Bet, 2 x £10 Free Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ GambleAware.org. Acca Club: T&Cs Apply. Promo runs Mon 09:00 to Sun 23:59. Opt-in required. 50% profit boost on 7+ Acca selections. Max stake £20. Max winnings £1,000. Up to 5 boosts per customer per week. Exclusions apply.18+ GambleAware.org
#14
Bet £10 Get £10 Free Bet
Min Deposit
£ 1
Min Odds
1/1 (2.00)
Expiry
7 days
UK/Ireland only. 18+. T&C's apply. his promotion is for new customers only. Sign Up using the promo code ‘march10', deposit and bet £10 in minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion. The promotional period begins 00:00 01/03/24 and is an ongoing promotion.. Qualifying bets must be placed in the promotional period. Cashed Out or void bets do not qualify.
#15
Unibet bonus
Unibet bonus
Unibet
5/5
£40 Money Back
+ £10 casino bonus
Min Deposit
£ 10
Min Odds
2/5 (1.40)
Expiry
7 days
New customers only. 18+, GambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
#16
Bet £5 Get £20 in Free Bets
Min Deposit
£ 5
Min Odds
1/2 (1.50)
Expiry
14 days
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
#17
Bet £10 Get £25 in free bets
Plus £10 Casino Bonus
Min Deposit
£ 10
Min Odds
1/1 (2.00)
Expiry
7 days
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify.T&Cs Apply
#18
50% Back as Free Bet up to £25 & 25 free spins
Min Deposit
N/A
Min Odds
Expiry
No expiration
18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses! T&Cs apply.
#19
Double the Odds
Any sport. Any bet. Any odds.
Min Deposit
£ 10
Min Odds
Expiry
60 days
Double the Odds offer - New customers. Max £10 (Exc PayPal). 100% Odds Boost token. Full T&C Link.
#20
50% Cash Back up to £35
+ 10 Free Spins
Min Deposit
£ 10
Min Odds
1/1 (2.0)
Expiry
7 days
QuinnBet will refund 50% of your first days losses as a Free Bet up to £35 Plus 10 Free Spins on Reel Diamonds. Minimum 3 bets at odds of Evens (2.0) +.If your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins. Minimum 1 bet of £10 or more at odds of Evens (2.0) +. | 18+ GambleAware. New UK Customers Only. T&Cs apply

Frequently asked questions about best odds guaranteed

Best odds guaranteed is a very specific type of betting promotion that can perhaps cause some confusion. All of the basics, however, are covered in these FAQs.

🤔 What does best odds guaranteed mean?

Best odds guaranteed is a type of betting promotion that is offered to existing customers on betting sites. It applies to horse and/or greyhound racing, and the premise of it is that if you place a bet at fixed odds on a particular horse or dog and its price is bigger at the start of the race, you get paid at the greater odds if it wins.

🐴 Which betting sites offer best odds guaranteed?

The majority of top UK betting sites offer Best Odds Guaranteed, and they are all listed on this page. Big hitters like Betfair and Bet365 have BOG, and so do new betting sites like BetGoodwin and CopyBet.

⚽ Is there best odds guaranteed for football?

No. While there are more football betting offers than there are for any other sport including racing, best odds guaranteed is not a football promotion. You can, however, find similar promos for football, such as top price guarantees.

⏱️ From what time does best odds guaranteed apply?

This varies from bookie to bookie. Some allow you to place your bets the night before, whereas others might be from 8am on the day of the race, or perhaps later.

🌎 Is there best odds guaranteed on international racing?

Most best odds guaranteed promotions are for UK & Irish racing only, but there are some rare exceptions.

✅ Are each-way bets eligible for best odds guaranteed?

Yes. You should check the terms and conditions of the best odds guaranteed promotion on your chosen betting site just to be sure, but they should all include both win and each-way wagers.

Best Odds Guaranteed: Horse and greyhound racing

Racing odds can fluctuate a lot before the start of each race, particularly within UK & Irish racing in which there is a lot of action from punters.

You could back a horse at 4/1 at 10:30am on the day of the race, and then a few hours later when the race is set to begin, it is possible that it has drifted to 7/1 because money has come in for other horses in the race.

If your bet was placed on the high street, you would have just had to settle for the 4/1 if it won. But with the best odds guaranteed promotion, which is implemented on many online betting sites, you'd be paid out at 7/1.

On the other hand, if you backed it at 4/1 and its starting price was 2/1, you would of course keep the 4/1.

Best odds guaranteed means you don't lose out if your horse's odds get bigger.

There are many promotions on horse racing betting sites, but perhaps none more important than best odds guaranteed (often shortened to BOG).

If you plan to place bets on horse racing or greyhounds, make sure you are using a bookmaker with BOG.

Best Odds Guaranteed: Top 5

bet365 offer Best Odds Guaranteed on every horse race - every day!

Bet £10 Get £30 in Free Bets

Place a bet on any horse race from 08:00 UK Time on the day of race, taking the price on your selection. If your selection wins and the SP is greater, Bet365 will pay you out at the bigger odds. Offer applies to bets placed on the standard Win and Each Way Fixed Odds market only. All racing in Australia, New Zealand, Japan, Singapore and Hong Kong is excluded.

Claim £30 offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.


Paddy Power Best Odds Guaranteed

Bet £5 Get £20
In Free Bets

With the Paddy Power best odds guaranteed promotion, you can win up to £50,000 per day, which is one of the highest limits in respect of this type of offer. The deal is valid for UK & Irish racing and bets must be placed from 8am on the day of the race.

Claim £20 offer

18+, UK & Ireland only. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.


BetGoodwin Best Odds Guaranteed

50% Back as Free Bets up to £25

BetGoodwin offer Best Odds Guaranteed on UK/Irish horse racing and greyhounds, which also covers multiple bets too. Any bets placed after 7:00am UK time are covered by the promotion, while an interesting money back on offer on your first days losses, brings an intriguing new customer bonus.

Claim £25 offer

Register a new online account with Betgoodwin. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all losing stakes less all returns. The day finishes at 23.59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets non withdrawable. Betgoodwin Terms and Conditions apply.


TalkSPORT BET Best Odds Guaranteed

Get up to £40 in Free Bets

TalkSPORT BET has fast become a popular sportsbook for horse racing fans, with plenty of promotions and more importantly, best odds guaranteed on all UK/Irish horse racing and greyhound meetings. Players can claim B.O.G from 9:00am, with single and multiple bets covered.

Claim £40 offer

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. gambleaware.org | Please gamble responsibly


Star Sports Best Odds Guranteed

50% Back as Free Bet up to £25 & 25 free spins

As you would expect from a former course-side bookmaker, Star Sports offer a solid best odds guarantee, with UK/Irish horse racing and greyhound meetings covered from 9:00am the same day. Although Star Sports doesn't offer a welcome bonus, their competitive odds make them a serious option for punters.

Claim Star Sports offer

18+, UK only. New Customer Offer. Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses! T&Cs apply.

How best odds guaranteed works

Best odds guaranteed can cause some confusion at first because while the bookmaker is offering you the best odds out of either the fixed odds or the starting price, they are not necessarily giving you the top prices on the market. 

Remember, even if a bookie is offering BOG, you might still find better odds on another online betting site. You should still shop around for the best fixed odds before locking in your wagers.

The 'guarantee' that you are being offered is that if you take a horse at a price a few hours before the race and its odds are greater at the start of the race, you will be paid at the bigger price if it wins.

A horse or greyhound's starting price is the final price offered before a race starts.

You can make the most of best odds guaranteed betting promotions every day, including during the Cheltenham Festival or Grand National.

All best odds guaranteed betting offers should apply to both win and each way wagers.

Best Odds Guaranteed example

Let's say there is a horse racing card at Uttoexeter which begins in a few hours. You look at the races and pick out a horse you want to back.

The time is currently 10:30am, and the race starts at 1:50pm. You spot that the race is eligible for 'BOG', and you place a £10 bet on a horse called Killer Clown at 8/1.

Scenario 1: The starting price for Killer Clown drifts to 12/1 and it wins. Thanks to best odds guaranteed, you qualify for those 12/1 odds and win £120 plus your stake.

Scenario 2: The starting price for Killer Clown is cut to 6/1 and it wins. Because you backed it at 8/1, you win £80 plus your stake.

Scenario 3: Killer Clown doesn't win, and regardless of whether the starting price was bigger or shorter than the one you took, your bet is a loser.

Best odds guaranteed key terms

Compared with other betting promotions, there perhaps isn't much difference between one best odds guaranteed promotions and the next. They all mean the same thing, but there are some terms in the small print of each BOG offer that can make some more suitable for you than others.

  • Eligible races

Usually, the bare minimum in terms of eligibility is all UK & Irish horse racing. Some bookies may also include all domestic greyhound racing, and in rare cases, international racing may also be a part of the betting offer.

  • Time of day

Each betting site should specify what time your bet has to be placed from in order for it to qualify for best odds guaranteed. Of course, the earlier in the day the better, so that you can take the often valuable morning prices and be eligible for BOG. 8am onwards can be considered a good time, whereas 10am is less favourable. Bet365 allow you to place your bets the day before.

  • Multiples

If you like to place accas and other multiples, you want to use a betting site that offers best odds guaranteed on these types of wagers, which isn't always the case. Some might offer BOG on doubles and trebles but not Lucky 15's and other similar multiples, so be sure to check beforehand.

  • Maximum winnings

This is only really relevant to high stakes players, but winnings from best odds guaranteed promotions are capped per bettor on a daily basis. 

Betway best odds guaranteed

Betway offer best odds guaranteed on UK & Irish racing from 9am.

Which betting sites offer BOG?

As best odds guaranteed promotions are only applied to horse and greyhound racing, you are most likely to find these kinds of offers on betting sites that specialise in those sports.

However, other bookmakers also offer best odds guaranteed promotions, so be sure to check new betting sites as many of them consider BOG an important deal to provide. 

Online betting sites often have a 'Promotions' page where you can see the deals currently offered, or you can check the page for the sport you are interested in. Be sure to read all applicable terms and conditions carefully before placing any bets.

Best Odds Guaranteed Promotions

  1. Bet365 - Place your bets the day before
  2. Paddy Power - Win up to £50k daily
  3. BetGoodwin - BOG from 7am
  4. TalkSPORT BET - All UK/Irish horses and dogs
  5. Star Sports - Competitive pricing
  6. Betfred - Available from 8am
  7. BetVictor - Includes greyhounds
  8. Unibet - Single & multiple bets
  9. Betway - All UK & Irish horse races
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