Best odds guaranteed

Everything about best odds guaranteed promotions at BookiesBonuses.com.

Best Odds Guaranteed Offers

A feature on most betting sites in the UK, best odds guaranteed is a racing promotion that allows bettors to place a fixed odds wager on a race but get paid out at bigger odds if the starting price is greater.

The deal can apply to horse and greyhound racing, and is usually limited to UK & Irish meetings but can go beyond that depending on the terms of the promotion with each bookmaker.

Best Odds Guaranteed betting sites

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply
1

100% up to £100
on your first deposit

Turnover: 5x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & Full T&Cs apply.. BeGambleAware 18+

2

Get £10 in Free Bets

Turnover: No requirements

Lowest odds: 1.75+

Claim Go to website

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

3

Bet £10 get £60 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

4

Money Back as Cash up to £20

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

5

Bet £10 Get £50 in Free Bets

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

6

Up to £50 Cash Back
If any of your first 5 x £10 football bets lose!

Turnover: No requirements

Lowest odds: EVS (2.0)

Claim Go to website

Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

7

Bet £10 Get £40 in bonuses
+100 free spins

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

8

No longer active

Turnover: No requirements

Lowest odds:

Claim Go to website
9

Bet £5 Get £30 in bonuses

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

10

No longer operating - click 'Claim' to see other options

Turnover: No requirements

Lowest odds:

Claim Go to website

Frequently asked questions about best odds guaranteed

Best odds guaranteed is a very specific type of betting promotion that can perhaps cause some confusion. All of the basics, however, are covered in these FAQs.

🤔 What does best odds guaranteed mean?

Best odds guaranteed is a type of betting promotion that is offered to existing customers on betting sites. It applies to horse and/or greyhound racing, and the premise of it is that if you place a bet at fixed odds on a particular horse or dog and its price is bigger at the start of the race, you get paid at the greater odds if it wins.

🐴 Which betting sites offer best odds guaranteed?

The majority of top UK betting sites offer Best Odds Guaranteed, and they are all listed on this page. Big hitters like Betfair and Bet365 have BOG, and so do new betting sites like Parimatch and SportNation.

⚽ Is there best odds guaranteed for football?

No. While there are more football betting offers than there are for any other sport including racing, best odds guaranteed is not a football promotion. You can, however, find similar promos for football, such as top price guarantees.

⏱️ From what time does best odds guaranteed apply?

This varies from bookie to bookie. Some allow you to place your bets the night before, whereas others might be from 8am on the day of the race, or perhaps later.

🌎 Is there best odds guaranteed on international racing?

Most best odds guaranteed promotions are for UK & Irish racing only, but there are some rare exceptions.

✅ Are each-way bets eligible for best odds guaranteed?

Yes. You should check the terms and conditions of the best odds guaranteed promotion on your chosen betting site just to be sure, but they should all include both win and each-way wagers.

Best Odds Guaranteed: Horse and greyhound racing

Racing odds can fluctuate a lot before the start of each race, particularly within UK & Irish racing in which there is a lot of action from punters.

You could back a horse at 4/1 at 10:30am on the day of the race, and then a few hours later when the race is set to begin, it is possible that it has drifted to 7/1 because money has come in for other horses in the race.

If your bet was placed on the high street, you would have just had to settle for the 4/1 if it won. But with the best odds guaranteed promotion, which is implemented on many online betting sites, you'd be paid out at 7/1.

On the other hand, if you backed it at 4/1 and its starting price was 2/1, you would of course keep the 4/1.

Best odds guaranteed means you don't lose out if your horse's odds get bigger.

There are many promotions on horse racing betting sites, but perhaps none more important than best odds guaranteed (often shortened to BOG).

If you plan to place bets on horse racing or greyhounds, make sure you are using a bookmaker with BOG.

Best Odds Guaranteed: Top 3

bet365 offer Best Odds Guaranteed on every horse race - every day!

Bet £10 Get £50 in Free Bets

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! Ante-Post, Tote/Pari-Mutuel/Colossus (bets and dividends), 'Not to Win', Enhanced Win, Cover Bets and In-Play bets are excluded.

This offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets on all racing where a fixed price is offered. Offer applies to bets placed on Win and Each Way Fixed Odds markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets (unless otherwise stated), Enhanced Place Terms and Tote/Pari-Mutuel/Colossus (bets and dividends), are excluded from this offer.

All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded.
For example, if you take an Early Price of 3/1 and your selection wins at 4/1, you get paid at 4/1!

T&Cs apply. Only available to new and eligible customers.

Claim £50 offer

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


Paddy Power Best Odds Guaranteed

Up to £50 Cash Back
If any of your first 5 x £10 football bets lose!

With the Paddy Power best odds guaranteed promotion, you can win up to £50,000 per day, which is one of the highest limits in respect of this type of offer. The deal is valid for UK & Irish racing and bets must be placed from 8am on the day of the race.

Claim £50 offer

Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply


888sport Best Odds Guaranteed

100% up to £100
on your first deposit

888sport have a standard best odds guaranteed offer, with bets on the day of the race in UK or Ireland counting towards the promotion. There are a variety of other racing and sport deals on the site, including perhaps the best welcome offer on the market.

Claim £100 offer

£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & Full T&Cs apply.. BeGambleAware 18+


How best odds guaranteed works

Best odds guaranteed can cause some confusion at first because while the bookmaker is offering you the best odds out of either the fixed odds or the starting price, they are not necessarily giving you the top prices on the market. 

Remember, even if a bookie is offering BOG, you might still find better odds on another online betting site. You should still shop around for the best fixed odds before locking in your wagers.

The 'guarantee' that you are being offered is that if you take a horse at a price a few hours before the race and its odds are greater at the start of the race, you will be paid at the bigger price if it wins.

A horse or greyhound's starting price is the final price offered before a race starts.

You can make the most of best odds guaranteed betting promotions every day, including during the Cheltenham Festival or Grand National.

All best odds guaranteed betting offers should apply to both win and each way wagers.

Best Odds Guaranteed example

Let's say there is a horse racing card at Uttoexeter which begins in a few hours. You look at the races and pick out a horse you want to back.

The time is currently 10:30am, and the race starts at 1:50pm. You spot that the race is eligible for 'BOG', and you place a £10 bet on a horse called Killer Clown at 8/1.

Scenario 1: The starting price for Killer Clown drifts to 12/1 and it wins. Thanks to best odds guaranteed, you qualify for those 12/1 odds and win £120 plus your stake.

Scenario 2: The starting price for Killer Clown is cut to 6/1 and it wins. Because you backed it at 8/1, you win £80 plus your stake.

Scenario 3: Killer Clown doesn't win, and regardless of whether the starting price was bigger or shorter than the one you took, your bet is a loser.

Best odds guaranteed key terms

Compared with other betting promotions, there perhaps isn't much difference between one best odds guaranteed promotions and the next. They all mean the same thing, but there are some terms in the small print of each BOG offer that can make some more suitable for you than others.

  • Eligible races

Usually, the bare minimum in terms of eligibility is all UK & Irish horse racing. Some bookies may also include all domestic greyhound racing, and in rare cases, international racing may also be a part of the betting offer.

  • Time of day

Each betting site should specify what time your bet has to be placed from in order for it to qualify for best odds guaranteed. Of course, the earlier in the day the better, so that you can take the often valuable morning prices and be eligible for BOG. 8am onwards can be considered a good time, whereas 10am is less favourable. Bet365 allow you to place your bets the day before.

  • Multiples

If you like to place accas and other multiples, you want to use a betting site that offers best odds guaranteed on these types of wagers, which isn't always the case. Some might offer BOG on doubles and trebles but not Lucky 15's and other similar multiples, so be sure to check beforehand.

  • Maximum winnings

This is only really relevant to high stakes players, but winnings from best odds guaranteed promotions are capped per bettor on a daily basis. 

Betway best odds guaranteed

Betway offer best odds guaranteed on UK & Irish racing from 9am.

Which betting sites offer BOG?

As best odds guaranteed promotions are only applied to horse and greyhound racing, you are most likely to find these kinds of offers on betting sites that specialise in those sports.

However, other bookmakers also offer best odds guaranteed promotions, so be sure to check new betting sites as many of them consider BOG an important deal to provide. 

Online betting sites often have a 'Promotions' page where you can see the deals currently offered, or you can check the page for the sport you are interested in. Be sure to read all applicable terms and conditions carefully before placing any bets.

Best Odds Guaranteed Promotions

  1. Bet365 - Place your bets the day before
  2. Paddy Power - Win up to £50k daily
  3. 888sport - One of many racing offers
  4. Betfred - Available from 8am
  5. BetVictor - Includes greyhounds
  6. Unibet - Single & multiple bets
  7. GentingBet - Max increase £2k per race
  8. Betway - All UK & Irish horse races

BOG betting sites

  1. Bet £10 Get £50 in Free Bets

    New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

  2. Up to £50 Cash Back
    If any of your first 5 x £10 football bets lose!

    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

  3. 100% up to £100
    on your first deposit

    £/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & Full T&Cs apply.. BeGambleAware 18+

  4. Bet £10 get £60 in bonuses

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

  5. Bet £10 Get £40 in bonuses
    +100 free spins

    18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

  6. £40 Money Back
    + £10 casino bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  7. No longer operating - click 'Claim' to see other options

  8. Get £10 in Free Bets

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

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