Enhanced Odds Betting

Enhanced odds now make up a huge part of online betting sites, particularly in the UK, as bookmakers vie for your custom.

While they can be presented as a welcome offer, the majority of enhanced odds promotions are for all customers.

On betting sites such as Paddy Power, William Hill, Ladbrokes, and others, punters can access an array of price boosts, some of which are decided by the bookie, and others can be determined by the user as they are assigned a certain number of enhanced odds boosts of their choice.

One of the key aspects of betting is getting the very best odds possible, and enhanced odds are a great way to ensure that you are getting the vest best value possible when placing your wagers.

With enhanced odds, you often have an opportunity to make bets at odds that are greater than the actual chance of that outcome happening.

In simple terms, you might be able to place a bet at enhanced odds 5/1 rather than the normal odds of 7/2. In the long run, this will provide a positive return.

Enhanced odds, also known as price boosts are very easy to claim. When the markets are decided by the bookie, they will display them on the site and you can simply add them to your bet slip and enter your stake.

There is usually a maximum stake because the bookies are offering excellent value in these instances and if they allowed high stakes, it would not be sustainable.

Paddy Power's "Turbo Price" enhancement usually has a £10 max bet limit for example.

If having a raft of pre-set enhanced odds wasn't enough, many of the bigger brand bookies now offer the ability for players to enhance odds on their own bets!

When making selections, players have the limited option of enhancing that particular bet, giving a small boost in odds directly and exclusively to the customer.

These enhancements are known by various names, including "Power Up" at Paddy Power and "Bet Boost" at William Hill, but all share the same DNA, with players usually receiving at least one opportunity per day to enhance the pricing of a particular bet, although this varies between bookies.

If the bet qualifies to be boosted or enhanced, an option is available on the betslip and players can take the higher priced bet.

While the existing customer enhanced odds promotions are claimed more on a day-to-day basis, price boosts can also be offered as short-term promotions for new customers where immensely increased odds are available for a certain bet. Bookies promote these deals as a way to get new sign-ups quickly. 

Enhanced odds welcome offers are usually centred around the biggest sports events of the day or weekend.

The terms and conditions for enhanced odds sign up offers can be a little tricky to navigate through. There is usually a set stake that qualifies for the offer and any bets over that amount are in this case not valid for the offer. 

Usually, you will be paid in cash at the normal odds, and the extra winnings are, more often than not, in the form of free bets. It is important to underline that different enhanced odds offers come with different terms and conditions attached, so remember to read up on this beforehand.

There are exceptions to the usual enhanced odds sign up offer format in which you get extra winnings as free bets.

Around big events such as the Cheltenham Festival, you may get more favourable terms on these promotions. They may be marketed differently, such as a 100% profit boost or double the odds, but if you read through the conditions, you will notice that it is essentially the same as enhanced odds.

Many of the larger betting sites offer enhanced odds, and you won't have to look very far on each of the sites in order to find the price boosts.

Several new betting sites have also started to list enhanced odds online, clearly realising that it is an important feature to offer and that they may not be able to compete with the big boys unless they at least match them in this department.

Betting Sites With Enhanced Odds

1. Paddy Power - Power Prices and Power Ups
2. William Hill - Racing and golf bet boosts
3. Ladbrokes - Multiple daily odds boosts
4. Unibet - 'Uniboost' racing offer
5. Parimatch - Football specials and more
6. Betway - Betway Boosts
7. Betfair - Many odds boosts every day
8. Betfred - Rugby league boosts, football specials & more
9. BetVictor - Boosts on alternative markets e.g. corners
10. Sky Bet - Price boosts for singles, accas and bet builders

Like with any other type of betting promotion, the one thing that people want to know is: Can I make money through enhanced odds?

And while the answer is yes, you should still shop around for the best odds. Just because you can see enhanced odds or a price boost for a certain market on a particular betting site, you may still find better value elsewhere.

In the case of the Paddy Power enhanced odds shown above, it is a great selection, but they are all accumulators, which are difficult to predict. That being said, the odds on, for example, Leeds & Arsenal to win is greater than you would be able to take without the enhanced odds, even if you shopped around on different betting sites.

The value is there in terms of getting better odds than usual, but you will not necessarily have an edge over the bookies long-term by placing these types of bets. If you are just betting for fun, though, then these can be great.

If you dig a little deeper, you may find enhanced odds on betting sites that are more appealing to 'sharp' bettors. Like in the example below from BetVictor, the smaller boosts may not be as spectacular or eye-catching as the accumulators on Paddy Power, but you are getting just as good if not better value.