Enhanced odds - Get price boosts on betting sites
Enhanced odds now make up a huge part of online betting sites, particularly in the UK.
While they can be presented as a welcome offer, the majority of enhanced odds promotions are for all customers.
On betting sites such as Paddy Power, William Hill, Ladbrokes, and others, all punters can access an array of price boosts, some of which are decided by the bookie, and others can be determined by the user as they are assigned a certain number of enhanced odds boosts of their choice.
Best enhanced odds betting sites

Paddy Power
Up to £25 in Free Bets
There are enhanced odds everywhere you look on the Paddy Power betting site. When you first arrive on the home page, you will be presented with the featured 'Power Prices' which will usually be for football or racing. You can find more Power Prices in the 'Specials' section of various sports, as well as within lots of events. You can also earn 'Power Ups' in various ways, and these allow you to choose which markets you want enhanced odds for.

William Hill
Bet £10 Get £30 in Free Bets
William Hill offer enhanced odds on a wide range of sporting events, such as NBA games, tennis matches, rugby league, football, and more. Every Saturday, they have a 'Super Odds' offering for the day's football, and there are also regular 'Flash Odds' in which particularly generous enhanced odds are available for a limited time. You can also take advantage of 'Bet Boosts' for racing and golf, and for these you can choose which horses or golfers you want to boost.

Ladbrokes
Bet £5 Get £20 in Free bets
The Ladbrokes enhanced odds offers are plentiful. Customers get a daily odds boost to use on any sporting market, as well as a daily acca boost. Other odds boosts are also given out but are sport-specific depending on what events are taking place. There are also price boosts on set markets, both pre-match and in-play.
How do enhanced odds work?
One of the key aspects of betting is getting the very best odds possible, and enhanced odds are a great way to ensure that you are getting the vest best value possible when placing your wagers.
With enhanced odds, you often have an opportunity to make bets at odds that are greater than the actual chance of that outcome happening.
In simple terms, you might be able to place a bet at enhanced odds 5/1 rather than the normal odds of 7/2. In the long run, this will provide a positive return.

Betway boosts are offered regularly, and the 'Super Boost' is usually a terrific deal.
Enhanced odds are very easy to claim. When the markets are decided by the bookie, they will display them on the site and you can simply add them to your bet slip and enter your stake. There is usually a maximum stake because the bookies are offering excellent value in these instances and if they allowed high stakes, it would not be sustainable.
In the instances where you can choose the bets you want to boosts, it is still very simple to do. In most cases, the option to boost your odds will appear on the screen, usually in the bet slip, before you lock in your wager.
Enhanced odds sign up offers
While the existing customer enhanced odds promotions are claimed more on a day-to-day basis, price boosts can also be offered as short-term promotions for new customers where immensely increased odds are available for a certain bet. Bookies promote these deals as a way to get new sign-ups quickly.
Enhanced odds welcome offers are usually centred around the biggest sports events of the day or weekend.
The terms and conditions for enhanced odds sign up offers can be a little tricky to navigate through. There is usually a set stake that qualifies for the offer and any bets over that amount are in this case not valid for the offer.
Usually, you will be paid in cash at the normal odds, and the extra winnings are, more often than not, in the form of free bets. It is important to underline that different enhanced odds offers come with different terms and conditions attached, so remember to read up on this beforehand.

888sport have enhanced odds sign up offers on a regular basis.
There are exceptions to the usual enhanced odds sign up offer format in which you get extra winnings as free bets.
Around big events such as the Cheltenham Festival, you may get more favourable terms on these promotions. They may be marketed differently, such as a 100% profit boost or double the odds, but if you read through the conditions, you will notice that it is essentially the same as enhanced odds.
Which betting sites offer enhanced odds?
Many of the larger betting sites offer enhanced odds, and you won't have to look very far on each of the sites in order to find the price boosts.
Several new betting sites have also started to list enhanced odds online, clearly realising that it is an important feature to offer and that they may not be able to compete with the big boys unless they at least match them in this department.
Betting Sites With Enhanced Odds
- Paddy Power - Power Prices and Power Ups
- William Hill - Racing and golf bet boosts
- Ladbrokes - Multiple daily odds boosts
- Unibet - 'Uniboost' racing offer
- 888sport - Enhanced odds sign up offers
- Betway - Betway Boosts
- Betfair - Many odds boosts every day
- Betfred - Rugby league boosts, football specials & more
- BetVictor - Boosts on alternative markets e.g. corners
- MansionBet - Price boosts for singles and accas
Enhanced odds betting sites
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Do enhanced odds represent value?
Like with any other type of betting promotion, the one thing that people want to know is: Can I make money through enhanced odds?
And while the answer is yes, you should still shop around for the best odds. Just because you can see enhanced odds or a price boost for a certain market on a particular betting site, you may still find better value elsewhere.

Paddy Power have a large selection of Power Prices every day.
In the case of the Paddy Power enhanced odds shown above, it is a great selection, but they are all accumulators, which are difficult to predict. That being said, the odds on, for example, Leeds & Arsenal to win is greater than you would be able to take without the enhanced odds, even if you shopped around on different betting sites.
The value is there in terms of getting better odds than usual, but you will not necessarily have an edge over the bookies long-term by placing these types of bets. If you are just betting for fun, though, then these can be great.
If you dig a little deeper, you may find enhanced odds on betting sites that are more appealing to 'sharp' bettors. Like in the example below from BetVictor, the smaller boosts may not be as spectacular or eye-catching as the accumulators on Paddy Power, but you are getting just as good if not better value.

BetVictor offer enhanced odds on a large range of markets, including corners and cards.
Register with BetVictor

BetVictor
Bet £10 Get £40 in bonuses
+ 100 Free Spins
BetVictor offer enhanced odds for many football matches as well as racing, tennis, basketball, and other sports. There is also an excellent welcome offer to be claimed. When you register and bet £5, you can claim £30 in bonuses.