Best Betting Promotions

Check out the latest Price Boosts and ongoing betting promotions for the big sporting events and a guide on the promotions offered by UK bookies, that can help you get more from your betting site, even after signing-up!
Del Pugh Profile Image
Written by Del Pugh
Betting Offers Expert
Fact checked by Sava Mitov
Betting Sites Expert
Last Updated 27 Feb 2026
Del Pugh
Betting Offers Expert

I'm a keen football punter and love a promotion based on correct score or first-goal scorer markets for the big matches and even more so when it requires little effort on my part!

With this in mind, Betfred's Double Delight, Hat-Trick Heaven is ideal!

Not only does my bet automatically qualify for the bonus, if an eligible match, but it also rewards me for more goals scored by my winning selection!

Betfred double delight hattrick heaven

Double Delight, Hat-Trick Heaven offers up to 3x odds on winning selections

Betting Promotions Guide

Betting promotions guide header

What Are Betting Promotions?

What are betting promotions

The UK betting industry is saturated with bookmakers all vying for your custom, with players able to claim multiple betting offers. After grabbing your attention with an eye-catching welcome offer, keeping you on board is the next step, with "player retention" the big challenge for many operators.

Betting Promotions have become the lifeblood of UK bookmakers, providing existing players with a range of bonuses to reward loyalty to the brand. These can come in many guises, including money-back promotions, free bets and enhanced odds, which we detail later, but, ultimately, a good promotion should be easy to access and easy to use.

Promotions such as Betfair's football odds boost encourage players to return and play again.

Weekly, ongoing offers such as the Sky Bet Club and the Betway Free Bet Club are some of the best online betting promotions for registered players, and those sites also have plenty of other deals to take advantage of.

Many of the other top bookies also have regular deals, as well as seasonal promotions such as those based around the football season or a particular event, such as the Cheltenham Festival.

Best Bookies For Betting Promotions

18+ | www.gambleaware.org | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Best Promo (Click To Read)
#1
Best Promo (Click To Read)
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply.
#2
Best Promo (Click To Read)
Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
#3
Best Promo (Click To Read)
18+ New Customers. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration. Should your first bet lose, get your initial stake up to £40 Free Bets for set markets. Free bets expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
#4
Best Promo (Click To Read)
18+ New customers only. Opt in, deposit and bet £10 on football (odds 2.00+) in 3 days. No cash out. Get 4x£10 football free bets for set markets, which expire in 3 days. T&Cs Apply. GambleAware.orgg | Please gamble responsibly.
#5
Best Promo (Click To Read)
18+ New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply
#6
Best Promo (Click To Read)
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
#7
Best Promo (Click To Read)
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply.
#8
Best Promo (Click To Read)
18+, UK & Ireland only. New Customer offer YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.
#9
Best Promo (Click To Read)
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. Gambleaware.org 18+
#10
Best Promo (Click To Read)
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Betting Promotions - What To Look For?

Betting promotions what to look for

In a statement that will shock absolutely nobody, every betting promotion is predominantly a good one! 

However, there are a couple of things to look at before taking advantage of a bookies' promo:

  • Is The Promotion Easy To Claim?
    The best promotions require no effort to claim, such as Money back if 2nd to the SP Favourite or Bore-draw Refund, if 0-0. These promotions automatically apply to qualifying bets and will pay out accordingly, once the event has ended.
  • Minimum Selections, Odds Or Stakes?
    Some promotions stipulate wagering requirements, such as the number of selections for Acca Insurance, minimum odds for Bet Builder insurance and a min/max refunded stake on Money-back offers. Always check the T&Cs to make sure you understand the promotion.
  • Is This The Right Offer For Me?
    In sports betting, knowledge is power, so stick to your strengths and don't chase a promotion just because it looks good. If the betting promotion enhances your regular betting pattern, that is the one to go for!

Types Of Betting Promotion

Types of betting promotion

Bookmakers are quite creative with betting promotions, constantly pushing for fresh ideas to provide players with the next big thing!  

A prime example was the Bet Builder, which began around 2018 as a "special" here and there before becoming one of the most popular bet markets, with insurance and money-back offers very much "de rigueur" across UK bookies. 

Currently, betting promotions can be split into a few groups, including Free Bets, Enhanced Odds, Insurance, Boosts, Money Back and Early Payout, while Bet Clubs have exploded onto the scene over the last few years too.  Read more below:

Free Bets

Free Bets

Many betting sites offer free bet promotions, in which if you wager a certain amount, a free bet after the placement or settlement of your initial stake is awarded. In some instances, the free bet is only given if the bet loses. In others, it is given regardless if the bet wins or loses.

A regular example of free bets being given is when there are several big sporting events on over the course of a weekend. Bookmakers will try to encourage bets on a less popular market, such as boxing, by rewarding a free bet on a big Premier League match taking place the next day.

Free bets can also be handed out to players personally, via email, phone, and text, as a reward to loyal customers. 

William Hill free bet promotion

Get free bet promotions delivered to your inbox with William Hill.

BetVictor and Coral are two of the best betting sites for free bet promotions. As you may have seen advertised on TV from time to time, they sometimes give existing customers free bets without even having to place a qualifying bet.

Paddy Power also rewards customers with no deposit free bet promotions occasionally - such as a free bet on the opening race of the Cheltenham Festival or a free bet builder bet on the big football contest of the day.

While spontaneous free bet promotions are always well received by punters, there are also a number of ongoing deals that allow users of certain betting sites to claim free bets on a regular basis.

These "bet clubs" reward players for making a specified amount of bets within a seven-day period and can be based on singles, accas and bet builders. Arguably the best exponent of this is Sky Bet Club, which allows players to choose the reward they wish to earn, keeping it fresh and fun.

Best Free Bet Promotions

BookmakerWhy We Recommend ThemBest for:
BetMGM
BetMGM
  • BetMGM Extra
  • Claim a free bet each week
  • Profit boosts available daily
  • Football betting
  • Horse Racing betting
  • American Sports betting
Sky Bet
Sky Bet
  • Sky Bet Club
  • Claim weekly free bets on sport
  • Plenty of enhancements each day
  • Football betting
  • Horse Racing betting
  • Cricket betting
BritainBet
BritainBet
  • Cashback & Free Bet Rewards
  • 10% cashback when betting on specific sports
  • Free £20 bet with Free Bet Mondays
  • Horse Racing betting
  • NBA betting
  • Football betting
Betway
Betway
  • Betway Free Bet Club
  • Weekly free bet bonuses
  • Acca boosts too!
  • Football betting
  • Horse Racing betting
  • Cricket betting
Fitzdares
Fitzdares
  • Fitzdares Loyalty Rewards
  • Claim free bets each week
  • Many money back and cashback offers
  • Horse Racing betting
  • Football betting
  • Cricket betting

Enhanced Odds

Enhanced Odds

Enhanced odds have become so common among UK betting sites now, with many of the top UK bookmakers offering north of half a dozen odds boosts on every major football match.

Each of the betting sites that offer enhanced odds may call them different things depending on how they want to market them. Betway is known for its 'Betway Boost' section, while VBet simply goes for 'Boosted Odds' and on ZetBet you can 'Boost your Zet Bets'.

Most enhanced odds betting promotions have the markets set by the bookmaker, but some bookies allow users to choose which odds they want to boost.

Best Bookies for Enhanced Odds

  1. BetVictor - Boosts every day on football and racing
  2. Ladbrokes - Choose what you want boosted
  3. Unibet - 'Uniboost' for racing
  4. Paddy Power - Earn 'Power Up' odds boosts
  5. Betway - Betway Boosts section
  6. Sky Bet - Best for football price boosts

As well as boosting regular bets, many of the top bookmakers offer enhanced odds on pre-made bet-builders too, with BetVictor once again leading the way, with its "Bet Builder Boosts", with many others offering enhancements on these bets, boosting the odds still further.

Best Sites For Enhanced Odds Promotions

BookmakerWhy We Recommend ThemBest for:
Ladbrokes
Ladbrokes
  • Daily Odds Boost On Your Bet
  • Enhancements on football
  • Enhancements on racing events
  • Football betting
  • Horse Racing betting
  • American Sports betting
Betway
Betway
  • Daily Betway Boosts
  • Enhanced bet builders
  • Racing boosts/enhancements
  • Football betting
  • Horse Racing betting
  • American Sports betting
Sky Bet
Sky Bet
  • Enhancements on many matches
  • Daily racing enhancements
  • Bet builder and Acca boosts
  • Horse Racing betting
  • NBA betting
  • Football betting

Acca Insurance

Acca insurance

This type of betting promotion is often specific to football but some betting sites open it up to all sports. With Acca insurance, you get your money back, usually as a free bet, if one leg of your accumulator lets you down.

An exception to the usual Acca insurance format is Betfair's Acca Edge, which allows users to get a cash refund if one pick lets them down but the odds are reduced in this instance.

    Ladbrokes is considered one of the best betting sites for accumulators because as well as the Acca insurance, you can also get an Acca boost and edit your accas if you wish.

    In the case of Ladbrokes, the Acca insurance promotion is eligible on the following football markets - Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score, and Total Goals Over/Under.

    Each Acca insurance promotion will have different minimum odds requirements, and while most require 5+ selections, this is not the case with every promo.

    Best Sites For Acca Insurance Promotions

    BookmakerWhy We Recommend ThemBest for:
    Ladbrokes
    Ladbrokes
    • Acca Insurance On 2 bets per day
    • Available on Football
    • Available For Racing Multiples
    • Football betting
    • Horse Racing betting
    • American Sports betting
    Paddy Power
    Paddy Power
    • Acca Insurance on 5+ selections
    • Available on Football
    • Available for Horse Racing
    • Football betting
    • Horse Racing betting
    • NBA betting
    Betfred
    Betfred
    • Acca Flex protection
    • Works with football
    • Available for Racing too
    • Horse Racing betting
    • NBA betting
    • Football betting

    Acca Bonus

    Acca Bonus

    Landing an accumulator is hard enough, so you want to be paid properly when you do manage to pull one off. That is why Acca bonus or Acca boost betting promotions are loved so much by punters.

    Acca bonus and Acca boost mean pretty much the same thing, but there are some small differences. Usually with an acca bonus, you get your extra winnings as a percentage of your usual profit, and they can sometimes be paid as free bets. This is available when placing three or more selections, usually starting at 5% and increasing with each added selection..

    Ladbrokes acca boost betting promotion

    Ladbrokes have some of the best acca promotions in the UK.

    An acca boost, as offered by Ladbrokes and many others, usually involves the odds being boosted before you place your wager, and it is always paid fully in cash.

    Generally, players are required to pick three selections (a treble) at least to qualify for the boost, with the option available to select on the betslip. There are some limitations depending on the bookmaker, with one available boost per day or several available per week, while all bookmakers will have a maximum bonus amount that can be won, regardless of the winnings.

    Mr Play calls their version of this offer 'PlayBoost', and with this, you can boost your winnings up to 77%, while bet365 offers up to 70% as a bonus, with a cap of £100,000.

    Sky Bet Acca Freeze

    A more recent addition to Acca bets is Sky Bet's Acca Freeze option, which allows players to take the current score of any game on a football accumulator bet and "freeze" the result. 

    Sky bet acca freeze

    Sky Bet's Acca Freeze allows players to stop the result of a match at any time on 5+ football accas

    This is particularly handy when picking a tough selection that could go either way, but with Sky Bet, if that selection takes the lead, you can freeze that result and count it as a winning selection.

    This is limited to five uses per week and once per acca, with a minimum of 5+ selections on full-time results bets only.

    Best Sites for Acca Bonus Promotions

    BookmakerWhy We Recommend ThemBest for:
    Bet365
    Bet365
    • Up to 70% bonus
    • Minimum 3 selections
    • Available on every acca placed
    • Football betting
    • Horse Racing betting
    • American Sports betting
    VBet
    VBet
    • Up to 77% bonus
    • Minimum 4 selections
    • Up to £11,000 bonus
    • Football betting
    • Horse Racing betting
    • American Sports betting
    ZetBet
    ZetBet
    • Up to 77% bonus
    • Minimum 4 selections
    • Up to £11,000 bonus
    • Horse Racing betting
    • NFL betting
    • Football betting

    Money Back

    Money Back

    'Money back' covers a rather wide scope of online betting promotions, and various betting sites implement them in a number of ways.

    Within football betting, certain promotions allow you to get your money back if the game finishes 0-0 (Bet365) or if your team concedes late. Paddy Power often offers money back if a certain team wins or a particular player scores in a selected match, while QuinnBet offers crossbar insurance, injury time goal insurance and red card insurance on various football markets.

    Quinnbet football offers

    QuinnBet offer some of the best "money back" offers around on football

    Horse racing is the other sport in which you will see a lot of money back betting promotions. 

    Bookmakers have steadily gotten more creative with their promotions and some have now become a staple across the majority of sports betting sites, with money back available if a horse falls or fails to start (quinnbet), finishes 2nd or is beaten by a length of less (BOYLE Sports).

    Other, less common options available include "fail to finish" which includes jockeys being unseated or if the selection is pulled up and "finishing 2nd, 3rd or 4th to the SP favourite (Betfred)". 

    It's always worth keeping an eye on several big brand bookies when it comes to money back promotions as they vie for your custom in this busy landscape.

    Betfred free bet if 2nd money back betting promotion

    Betfred offer money back as a free bet if your horse finished 2nd in selected races.

    Best Sites For Money Back Promotions

    BookmakerWhy We Recommend ThemBest for:
    Betway
    Betway
    • Money Back Sign Up Offer
    • Money back on bet builders
    • Money back on accas
    • Football betting
    • Horse Racing betting
    • American Sports betting
    Betfair
    Betfair
    • Money back on bet builders
    • Available on multiples
    • Money back if 2nd to SP Fav
    • Football betting
    • Horse Racing betting
    • American Sports betting
    Boylesports
    BOYLE Sports
    • Daily money back specials
    • Available on bet builders / accas
    • Money back if 2nd to SP Fav
    • Horse Racing betting
    • Greyhounds betting
    • Football betting

    Early Payout

    Early payout

    Early payout is not necessarily one of the most common betting promotions, but it is certainly among the very best. 

    Paddy Power and Bet365 have offered this promo to football bettors and the premise of it is that your pre-match football selection is marked as a winner if your team goes two goals up at any point.

    The match-winner market is the only one that is eligible, and it may only be available for certain leagues, so be sure to check the terms.

    Football is not the only sport in which you can get an Early Payout betting promotion. Betway have had a "You Lead, You Win" offer for the NBA and for the PGA Tour, while Bet365 have Early Payout for MLB, NFL, NHL, NBA, Rugby and Euro Basketball.

    Best bookie for early payout

    Bet365

    Bet £10 Get £30 in Free Bets

    Early Payout is one of the best and most valuable offers on the Bet365 betting site. The details are as follows:

    • Football - 2 goals ahead
    • Rugby Union - 15 points ahead
    • NFL - 17 points ahead
    • NBA - 20 points ahead
    • Euro basketball - 18 points ahead
    • MLB - 5 runs ahead
    • NHL - 3 goals ahead
    Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

    Bet Builder Boost

    Snooker

    Bet Builder Bonus

    Bet Builders have come on leaps and bounds, with a massive number of markets to bet upon pre-match and now some are starting to provide bonus winnings on top of a payout, via a price boost option.

    Bet365's "Winnings Boost" promotion allows players to enhance their odds on a minimum 3+ selection bet builder with odds of at least 1/1 (Evens). If the bet qualifies, players can select the Winnings Boost option on the betslip. There's a maximum stake limit and a fixed boost percentage, but overall this is a great option for football betting fans.

    Winnings Boost bet365
    BookmakerWhy We Recommend Them:Best for:
    Bet365
    Bet365
    • Applies To Multiple Sport
    • Bonus Winnings Vary
    • Min Odds Evens (2.0) +
    • Football betting
    • NBA betting
    • NFL betting
    QuinnBet
    QuinnBet
    • Guaranteed 20% Bonus Each Day
    • Minimum Odds 4/1 (5.0)
    • Voided Selection Cover
    • Football betting
    • Rugby betting
    • American Sports betting
    Boylesports
    BOYLE Sports
    • Daily money back specials
    • Available on bet builders / accas
    • Money back if 2nd to SP Fav
    • Horse Racing betting
    • Greyhounds betting
    • Football betting

    Frequently Asked Questions

    Betting Promotions FAQ

    How do betting promos work?

    A betting promotion is a special deal that is offered by online bookmakers and allows users to get better value.

    Promotions can come in the form of free bets, enhanced odds, or other football or horse racing promos.

    Do I qualify for betting promotions?

    We list promotions for both new and existing customers, so some of the deals will be available to you, even if you are already registered with the betting site, such as Money Back Specials, Enhanced Odds and Extra Places.

    On this page, we focus mostly on UK promotions, but they may be available in other countries too, and you can find out by checking the terms and conditions.

    Which Bookmakers have the best promotions?

    It can vary from daily and it depends on what sports you like to bet on, but generally, the below bookies have excellent promotions.

    What promos are there for football?

    Lots of the promos you'll find on betting sites will be tailor-made for football. These can include:

    • Enhanced odds
    • Acca Insurance
    • Acca Bonus
    • Money Back
    • Free Bet
    • Early Payout
    What are the betting promotion T&Cs?

    There are many different terms and conditions on promotions and is important to take note of these beforehand. Some general things to check are:

    • Wagering requirements
    • Validity period
    • Sports or events that are covered
    What Sports Are Valid For Betting Promotions?

    It is important to pay attention to which sports promotions will be valid for. Many promotions will be valid when you bet on a particular sport or sporting event, e.g. Wimbledon, World Cup, etc., and thus you will need to bet on the same sport to take advantage of the promotion.

    Can I get betting promos for casino?

    Generally, sports betting promotions are kept separate from casino and poker. However, if you head over to the casino section of your bookmaker, you will find the latest offers there.

    Alternatively, visit our casino promotions page for a range of options

    Can betting promotions be combined?

    You may not be able to combine one with the other, but after joining a bookie and claiming their welcome offer, you will then be able to claim a selection of their existing customer promotions over time.

    A word from our chief punters

    Jacob

    Jacob Ljunggren - Project Leader

    Among the many reasons that betting online has taken over the high street is the sheer volume of betting promotions that you can now find on bookmaker websites. Why nip into your local Ladbrokes shop to place your wager when you can do the same online but claim enhanced odds and/or an insured acca while doing so? You can also get free bets as a reward for your online wagers, plus early payouts and other new and innovative promos.

    Del

    Del Pugh - Site Manager / Writer

    Football and racing are my go-to promotions, I especially love an enhanced price or a money-back offer, as they are so simple to use. However, my biggest love is Acca Insurance, which has saved my bacon on many occasions, when my seven-fold football punt has been killed off by a late goal in Latvia! It's not just sports either, I do like to cast my eye over the odd casino reload as well. Chuck in a few free spins and I'm in!