Existing customer bonus offers and promotions
Sign up offers get all the headlines, but bettors don't want to be neglected after they have played through the welcome bonus. That's why many betting sites have a range of existing customer bonus offers on display and they constantly provide value to users.
It's all well and good betting sites acquiring customers, but in order to retain them, they need to give them a reason to come back. And you, the punter, can be the beneficiary of the promotions that are offered.
Welcome offers are a nice short-term fix, but existing customer offers are more important in the long run.
Free bet promotions are common, and can be part of a weekly ongoing offer or can pop up around big events. Either way, you are surely more likely to bet with a site that rewards you with a free bet as opposed to one that doesn't.
Best bookies for existing customer bonuses
£20 Risk Free Bet
You won't find many betting sites with more existing customer promotions than Paddy Power. There are various deals for horse racing, football, and sports betting in general as well as their Fantasy section. Their acca insurance equivalent includes Same Game Multi wagers, and there are lots of money back specials across the site.
100% up to £100 in bet credits
The selection of existing customer bonuses on the Bet365 sites is very impressive. On the promotions page, you can sort by sport and find deals such as the early payout offer, tennis retirement guarantee, bore draw money back, and more. Add to that acca bonuses, each way extra on racing, and the soccer substitute guarantee, and you have one of the best sites for existing customer deals.
Bet £5 get £20 in Free bets
Ladbrokes is a great site for betting promotions, particularly when it comes to accumulators. Their acca boost and acca insurance are both excellent, and there are lots more daily odds boosts up for grabs. Ladbrokes have always been heavily involved in horse racing, and they have various existing customer bonuses within this sport as well as greyhounds.
How do existing customer bonuses work?
Existing customer bonuses are self-explanatory as a concept, but they can be offered and credited in many different ways. Betting sites can be creative with how they implement promotions for existing players, but none of them are too complicated.
Most betting sites have a 'promotions' or 'offers' tab in which you can view all of the existing customer bonus offers, but they may also be displayed on the home page or within different sports sections.
You may be notified of existing customer promotions - some of which may even be specific to you - by email, text, push notification, or otherwise.
Bookies like GentingBet send offers for existing customers via text.
Types of existing customer bonus
There are far more different types of existing customer betting bonuses than there are variations of welcome offers. Because of this, over one weekend you could claim a handful of completely different promotions across multiple betting sites, thus getting lots of value across the board.
Some promotions allow you to get your money back if certain things happen, whereas others provide opportunities for you to win extra money on your successful bets.
Whether you are a conservative punter or like to shoot for the stars, there is sure to be a suitable existing customer betting promotion for you.
Free bet promotions
Everybody loves free bets, and while they are often used as part of welcome offers, there are lots of free bets for existing customers on several betting sites as well.
Others may pop up with free bet opportunities around big events, or have seasonal deals in which punters can earn free bets by meeting requirements.
Acca Bonus promotions
Acca bonuses are pretty much always for existing customers, and they give punters the chance to win extra money when placing a successful multiple bet.
Terms can, of course, vary greatly, as some betting sites have acca bonus deals for football only, whereas others open it up to all sports.
Minimum number of selections and minimum odds are some of the key terms to look out for, but if you are someone that likes to place parlays, acca bonuses or acca boosts are great.
Acca Insurance promotions
Everyone who places accumulators has experienced the agony of one team letting them down, and acca insurance is a great promotion that helps offer some consolation.
Existing customers can claim this offer, and the idea of it is that users get their stake back if one team lets their acca down.
The refund is usually capped, typically at £10 or £20, and depending on the terms, it could be paid either in cash or free bets.
It is often a football-only existing customer bonus, but Paddy Power allow all sports, making their acca insurance arguably the best.
Does your accumulator keep getting let down by one team? BetVictor's Acca Insurance softens the blow by returning your stake if just one game doesn't go your way. Read more
Place a football accumulator bet with at least six selections, and get a free bet token if one leg lets you down. Read more
Money back promotions
Anyone who bets regularly will know that there are many opportunities to get your stake back on certain bets thanks to the various money back offers that existing customers can claim.
Like with many other types of bonus, these can be long-term offers that are available for a whole football season for example, or they could appear around big events.
Money back deals are big within horse racing, with terms such as finishing second, being beaten by the favourite, or falling over a hurdle allowing users to get a refund - usually as free bets.
Enhanced odds promotions
These offers won't necessarily be found in the promotions section, they will just be displayed on the betting site or within the specific event that you are looking at.
Bookies might have an 'enhanced odds' or 'price boosts' tab in which you can view certain specials, but often they will just be littered all over the place.
In some cases, you can choose which markets you want to boost. Ladbrokes, William Hill, and Unibet have all been known to run these types of promotions - namely within racing - in which the user has full control.
Tap the Bet Boost button and get bigger odds on three horse racing singles of your choice per day. Read more
Early payout promotions
One of the newer types of existing customer betting offers to be introduced is early payout, in which if your team leads by a certain number, you will be paid as winner.
This promotion can be applied to football, basketball, baseball, ice hockey, American football, and other popular sports.
Bet365 leads the way when it comes to early payout, but they are not the only ones to offer this to their users.
Best odds guaranteed
If you bet on horse or greyhound racing, best odds guaranteed is one of the most important promotions for existing customers.
'BOG' ensures that you get the best price out of the fixed price you take at the time, or the starting price of that particular selection.
For example, if you back a horse at 4/1 in the morning and by the start of the race it is 7/1, you'll be paid at 7/1 if it wins.
Bookies with best odds guaranteed
Bet £10 get £40 in Free bets
New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.
£10 Free Bet
New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.
Bet £10 get £30 in Free Bets
Plus 60 Free Spins!
New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
5 x £20 Free Bets
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
100% up to £100 in bet credits
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
£20 Risk Free Bet
New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.
Bet £5 get £30
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly
100% up to £100
New customers only. Min deposit £10 (UK Debit cards only). Max bonus amount is £100. Deposit and bonus amount must be wagered 10 times (min odds Evens) prior to bonus funds and associated winnings becoming withdrawable. Winnings accumulated from ‘real money’ bets may be withdrawn at any time. Bonus is valid for sports betting only. T&Cs apply.
Bet £5 get £30
New Customers opt in, deposit and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 3x £10 Free Bets, set events only at odds 2.00+. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly
Up to £25 Free Bet
If your first settled bet doesn't win
New Customers only. First settled bet £/€10 (£10 E/W+) - £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. See Full T&Cs.