If you’re a regular gambler, it’s probably the case that you stick to just one bookmaker for all or your betting needs. It may be that you prefer their offers, odds or conditions, or it may be a simple question of familiarity. Whatever your reason, it’s nice to be rewarded for your loyalty.

An existing customer bonus is exactly what it sounds like. You get rewarded simply for being a customer with the betting site in question. There are usually some conditions, which may relate to the length of time you’ve been a customer, or your level of recent activity. The bonus may take the form of loyalty points that you can collect and convert into a stake, bonuses on bets you place, or even free bets.

The good news is that you don’t have to do anything special to receive this bonus. Simply use your customer account as usual and in most cases, the bonus will be applied to your account automatically. However, the bonus may be connected to a certain type of bet or a specific race, so check your bookmaker’s promotions page to see what’s on offer.

Not all betting sites offer existing customer bonuses, as many bookies focus on grabbing the attention of new customers. You can usually find out whether your bookmaker offers an existing customer bonus by periodically checking the promotion page, or doing a search on the site for ”bonus”.

If your current betting site does not offer an existing customer bonus and you have no qualms about switching to a different site, then it might be worth researching your options.