| Best Promo (Click To Read) | |||||||
|---|---|---|---|---|---|---|---|
#1 Betfred
4.1/5 | Best Promo (Click To Read) |
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. | |||||
#2 Bet365
4.9/5 | Best Promo (Click To Read) |
Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. | |||||
#3 Betano
4.2/5 | Best Promo (Click To Read) |
18+ New Customers. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration. Should your first bet lose, get your initial stake up to £40 Free Bets for set markets. Free bets expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly | |||||
#4 Parimatch
4.2/5 | Best Promo (Click To Read) |
18+ New customers only. Opt in, deposit and bet £10 on football (odds 2.00+) in 3 days. No cash out. Get 4x£10 football free bets for set markets, which expire in 3 days. T&Cs Apply. GambleAware.orgg | Please gamble responsibly. | |||||
#5 BOYLE Sports
4.6/5 | Best Promo (Click To Read) |
18+ New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply | |||||
#6 Ladbrokes
4.5/5 | Best Promo (Click To Read) |
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. | |||||
#7 BetMGM
4.2/5 | Best Promo (Click To Read) |
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. | |||||
#8 Paddy Power
4.0/5 | Best Promo (Click To Read) |
18+, UK & Ireland only. New Customer offer YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly. | |||||
#9 LiveScore Bet
4.3/5 | Best Promo (Click To Read) |
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. Gambleaware.org 18+ | |||||
#10 William Hill
4.6/5 | Best Promo (Click To Read) |
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad | |||||
Best Betting Promotions


I'm a keen football punter and love a promotion based on correct score or first-goal scorer markets for the big matches and even more so when it requires little effort on my part!
With this in mind, Betfred's Double Delight, Hat-Trick Heaven is ideal!
Not only does my bet automatically qualify for the bonus, if an eligible match, but it also rewards me for more goals scored by my winning selection!
Betting Promotions Guide

What Are Betting Promotions?

The UK betting industry is saturated with bookmakers all vying for your custom, with players able to claim multiple betting offers. After grabbing your attention with an eye-catching welcome offer, keeping you on board is the next step, with "player retention" the big challenge for many operators.
Betting Promotions have become the lifeblood of UK bookmakers, providing existing players with a range of bonuses to reward loyalty to the brand. These can come in many guises, including money-back promotions, free bets and enhanced odds, which we detail later, but, ultimately, a good promotion should be easy to access and easy to use.
Promotions such as Betfair's football odds boost encourage players to return and play again.
Weekly, ongoing offers such as the Sky Bet Club and the Betway Free Bet Club are some of the best online betting promotions for registered players, and those sites also have plenty of other deals to take advantage of.
Many of the other top bookies also have regular deals, as well as seasonal promotions such as those based around the football season or a particular event, such as the Cheltenham Festival.
Best Bookies For Betting Promotions
Betting Promotions - What To Look For?

In a statement that will shock absolutely nobody, every betting promotion is predominantly a good one!
However, there are a couple of things to look at before taking advantage of a bookies' promo:
- Is The Promotion Easy To Claim?
The best promotions require no effort to claim, such as Money back if 2nd to the SP Favourite or Bore-draw Refund, if 0-0. These promotions automatically apply to qualifying bets and will pay out accordingly, once the event has ended.
- Minimum Selections, Odds Or Stakes?
Some promotions stipulate wagering requirements, such as the number of selections for Acca Insurance, minimum odds for Bet Builder insurance and a min/max refunded stake on Money-back offers. Always check the T&Cs to make sure you understand the promotion.
- Is This The Right Offer For Me?
In sports betting, knowledge is power, so stick to your strengths and don't chase a promotion just because it looks good. If the betting promotion enhances your regular betting pattern, that is the one to go for!
Types Of Betting Promotion

Bookmakers are quite creative with betting promotions, constantly pushing for fresh ideas to provide players with the next big thing!
A prime example was the Bet Builder, which began around 2018 as a "special" here and there before becoming one of the most popular bet markets, with insurance and money-back offers very much "de rigueur" across UK bookies.
Currently, betting promotions can be split into a few groups, including Free Bets, Enhanced Odds, Insurance, Boosts, Money Back and Early Payout, while Bet Clubs have exploded onto the scene over the last few years too. Read more below:
Free Bets

Many betting sites offer free bet promotions, in which if you wager a certain amount, a free bet after the placement or settlement of your initial stake is awarded. In some instances, the free bet is only given if the bet loses. In others, it is given regardless if the bet wins or loses.
A regular example of free bets being given is when there are several big sporting events on over the course of a weekend. Bookmakers will try to encourage bets on a less popular market, such as boxing, by rewarding a free bet on a big Premier League match taking place the next day.
Free bets can also be handed out to players personally, via email, phone, and text, as a reward to loyal customers.

Get free bet promotions delivered to your inbox with William Hill.
BetVictor and Coral are two of the best betting sites for free bet promotions. As you may have seen advertised on TV from time to time, they sometimes give existing customers free bets without even having to place a qualifying bet.
Paddy Power also rewards customers with no deposit free bet promotions occasionally - such as a free bet on the opening race of the Cheltenham Festival or a free bet builder bet on the big football contest of the day.
While spontaneous free bet promotions are always well received by punters, there are also a number of ongoing deals that allow users of certain betting sites to claim free bets on a regular basis.
These "bet clubs" reward players for making a specified amount of bets within a seven-day period and can be based on singles, accas and bet builders. Arguably the best exponent of this is Sky Bet Club, which allows players to choose the reward they wish to earn, keeping it fresh and fun.
Best Free Bet Promotions
| Bookmaker | Why We Recommend Them | Best for: |
|---|---|---|
![]() BetMGM |
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![]() Sky Bet |
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![]() BritainBet |
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![]() Betway |
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![]() Fitzdares |
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Enhanced Odds

Enhanced odds have become so common among UK betting sites now, with many of the top UK bookmakers offering north of half a dozen odds boosts on every major football match.
Each of the betting sites that offer enhanced odds may call them different things depending on how they want to market them. Betway is known for its 'Betway Boost' section, while VBet simply goes for 'Boosted Odds' and on ZetBet you can 'Boost your Zet Bets'.
Most enhanced odds betting promotions have the markets set by the bookmaker, but some bookies allow users to choose which odds they want to boost.
Best Bookies for Enhanced Odds
- BetVictor - Boosts every day on football and racing
- Ladbrokes - Choose what you want boosted
- Unibet - 'Uniboost' for racing
- Paddy Power - Earn 'Power Up' odds boosts
- Betway - Betway Boosts section
- Sky Bet - Best for football price boosts
As well as boosting regular bets, many of the top bookmakers offer enhanced odds on pre-made bet-builders too, with BetVictor once again leading the way, with its "Bet Builder Boosts", with many others offering enhancements on these bets, boosting the odds still further.
Best Sites For Enhanced Odds Promotions
| Bookmaker | Why We Recommend Them | Best for: |
|---|---|---|
![]() Ladbrokes |
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![]() Betway |
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![]() Sky Bet |
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Acca Insurance

This type of betting promotion is often specific to football but some betting sites open it up to all sports. With Acca insurance, you get your money back, usually as a free bet, if one leg of your accumulator lets you down.
An exception to the usual Acca insurance format is Betfair's Acca Edge, which allows users to get a cash refund if one pick lets them down but the odds are reduced in this instance.
Ladbrokes is considered one of the best betting sites for accumulators because as well as the Acca insurance, you can also get an Acca boost and edit your accas if you wish.
In the case of Ladbrokes, the Acca insurance promotion is eligible on the following football markets - Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score, and Total Goals Over/Under.
Each Acca insurance promotion will have different minimum odds requirements, and while most require 5+ selections, this is not the case with every promo.
Best Sites For Acca Insurance Promotions
| Bookmaker | Why We Recommend Them | Best for: |
|---|---|---|
![]() Ladbrokes |
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![]() Paddy Power |
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![]() Betfred |
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Acca Bonus

Landing an accumulator is hard enough, so you want to be paid properly when you do manage to pull one off. That is why Acca bonus or Acca boost betting promotions are loved so much by punters.
Acca bonus and Acca boost mean pretty much the same thing, but there are some small differences. Usually with an acca bonus, you get your extra winnings as a percentage of your usual profit, and they can sometimes be paid as free bets. This is available when placing three or more selections, usually starting at 5% and increasing with each added selection..

Ladbrokes have some of the best acca promotions in the UK.
An acca boost, as offered by Ladbrokes and many others, usually involves the odds being boosted before you place your wager, and it is always paid fully in cash.
Generally, players are required to pick three selections (a treble) at least to qualify for the boost, with the option available to select on the betslip. There are some limitations depending on the bookmaker, with one available boost per day or several available per week, while all bookmakers will have a maximum bonus amount that can be won, regardless of the winnings.
Mr Play calls their version of this offer 'PlayBoost', and with this, you can boost your winnings up to 77%, while bet365 offers up to 70% as a bonus, with a cap of £100,000.
Sky Bet Acca Freeze
A more recent addition to Acca bets is Sky Bet's Acca Freeze option, which allows players to take the current score of any game on a football accumulator bet and "freeze" the result.

Sky Bet's Acca Freeze allows players to stop the result of a match at any time on 5+ football accas
This is particularly handy when picking a tough selection that could go either way, but with Sky Bet, if that selection takes the lead, you can freeze that result and count it as a winning selection.
This is limited to five uses per week and once per acca, with a minimum of 5+ selections on full-time results bets only.
Best Sites for Acca Bonus Promotions
| Bookmaker | Why We Recommend Them | Best for: |
|---|---|---|
![]() Bet365 |
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![]() VBet |
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![]() ZetBet |
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Money Back

'Money back' covers a rather wide scope of online betting promotions, and various betting sites implement them in a number of ways.
Within football betting, certain promotions allow you to get your money back if the game finishes 0-0 (Bet365) or if your team concedes late. Paddy Power often offers money back if a certain team wins or a particular player scores in a selected match, while QuinnBet offers crossbar insurance, injury time goal insurance and red card insurance on various football markets.

QuinnBet offer some of the best "money back" offers around on football
Horse racing is the other sport in which you will see a lot of money back betting promotions.
Bookmakers have steadily gotten more creative with their promotions and some have now become a staple across the majority of sports betting sites, with money back available if a horse falls or fails to start (quinnbet), finishes 2nd or is beaten by a length of less (BOYLE Sports).
Other, less common options available include "fail to finish" which includes jockeys being unseated or if the selection is pulled up and "finishing 2nd, 3rd or 4th to the SP favourite (Betfred)".
It's always worth keeping an eye on several big brand bookies when it comes to money back promotions as they vie for your custom in this busy landscape.
Best Sites For Money Back Promotions
| Bookmaker | Why We Recommend Them | Best for: |
|---|---|---|
![]() Betway |
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![]() Betfair |
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![]() BOYLE Sports |
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Early Payout

Early payout is not necessarily one of the most common betting promotions, but it is certainly among the very best.
Paddy Power and Bet365 have offered this promo to football bettors and the premise of it is that your pre-match football selection is marked as a winner if your team goes two goals up at any point.
The match-winner market is the only one that is eligible, and it may only be available for certain leagues, so be sure to check the terms.
Football is not the only sport in which you can get an Early Payout betting promotion. Betway have had a "You Lead, You Win" offer for the NBA and for the PGA Tour, while Bet365 have Early Payout for MLB, NFL, NHL, NBA, Rugby and Euro Basketball.
Best bookie for early payout
Bet365
Early Payout is one of the best and most valuable offers on the Bet365 betting site. The details are as follows:
- Football - 2 goals ahead
- Rugby Union - 15 points ahead
- NFL - 17 points ahead
- NBA - 20 points ahead
- Euro basketball - 18 points ahead
- MLB - 5 runs ahead
- NHL - 3 goals ahead
Bet Builder Boost

Bet Builder Bonus
Bet Builders have come on leaps and bounds, with a massive number of markets to bet upon pre-match and now some are starting to provide bonus winnings on top of a payout, via a price boost option.
Bet365's "Winnings Boost" promotion allows players to enhance their odds on a minimum 3+ selection bet builder with odds of at least 1/1 (Evens). If the bet qualifies, players can select the Winnings Boost option on the betslip. There's a maximum stake limit and a fixed boost percentage, but overall this is a great option for football betting fans.

| Bookmaker | Why We Recommend Them: | Best for: |
|---|---|---|
![]() Bet365 |
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![]() QuinnBet |
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![]() BOYLE Sports |
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Frequently Asked Questions
Betting Promotions FAQ
A betting promotion is a special deal that is offered by online bookmakers and allows users to get better value.
Promotions can come in the form of free bets, enhanced odds, or other football or horse racing promos.
We list promotions for both new and existing customers, so some of the deals will be available to you, even if you are already registered with the betting site, such as Money Back Specials, Enhanced Odds and Extra Places.
On this page, we focus mostly on UK promotions, but they may be available in other countries too, and you can find out by checking the terms and conditions.
It can vary from daily and it depends on what sports you like to bet on, but generally, the below bookies have excellent promotions.
Lots of the promos you'll find on betting sites will be tailor-made for football. These can include:
- Enhanced odds
- Acca Insurance
- Acca Bonus
- Money Back
- Free Bet
- Early Payout
There are many different terms and conditions on promotions and is important to take note of these beforehand. Some general things to check are:
- Wagering requirements
- Validity period
- Sports or events that are covered
It is important to pay attention to which sports promotions will be valid for. Many promotions will be valid when you bet on a particular sport or sporting event, e.g. Wimbledon, World Cup, etc., and thus you will need to bet on the same sport to take advantage of the promotion.
Generally, sports betting promotions are kept separate from casino and poker. However, if you head over to the casino section of your bookmaker, you will find the latest offers there.
Alternatively, visit our casino promotions page for a range of options
You may not be able to combine one with the other, but after joining a bookie and claiming their welcome offer, you will then be able to claim a selection of their existing customer promotions over time.
Latest Betting Promotions
Popular Promotion Pages
A word from our chief punters

Jacob Ljunggren - Project Leader
Among the many reasons that betting online has taken over the high street is the sheer volume of betting promotions that you can now find on bookmaker websites. Why nip into your local Ladbrokes shop to place your wager when you can do the same online but claim enhanced odds and/or an insured acca while doing so? You can also get free bets as a reward for your online wagers, plus early payouts and other new and innovative promos.

Del Pugh - Site Manager / Writer
Football and racing are my go-to promotions, I especially love an enhanced price or a money-back offer, as they are so simple to use. However, my biggest love is Acca Insurance, which has saved my bacon on many occasions, when my seven-fold football punt has been killed off by a late goal in Latvia! It's not just sports either, I do like to cast my eye over the odd casino reload as well. Chuck in a few free spins and I'm in!








































