Existing customer bonus offers and promotions
Sign up offers get all the headlines, but bettors don't want to be neglected after they have played through the welcome bonus. That's why many betting sites have a range of existing customer bonus offers on display and they constantly provide value to users.
It's all well and good betting sites acquiring customers, but in order to retain them, they need to give them a reason to come back. And you, the punter, can be the beneficiary of the promotions that are offered.
Welcome offers are a nice short-term fix, but existing customer offers are more important in the long run.
Free bet promotions are common, and can be part of a weekly ongoing offer or can pop up around big events. Either way, you are surely more likely to bet with a site that rewards you with a free bet as opposed to one that doesn't.
Likewise, if your bookie offers acca insurance or an acca bonus, then you have an added incentive to use them for your weekly football accumulators.
Best bookies for existing customer bonuses

Paddy Power
£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!
You won't find many betting sites with more existing customer promotions than Paddy Power. There are various deals for horse racing, football, and sports betting in general as well as their Fantasy section. Their acca insurance equivalent includes Same Game Multi wagers, and there are lots of money back specials across the site.

Bet365
Bet £10 Get £50 in Free Bets
The selection of existing customer bonuses on the Bet365 sites is very impressive. On the promotions page, you can sort by sport and find a wide range of deals on what is undoubtedly one of the best sites for betting promotions.

Ladbrokes
Bet £5 Get £20 in Free bets
Ladbrokes is a great site for betting promotions, particularly when it comes to accumulators. Their acca boost and acca insurance are both excellent, and there are lots more daily odds boosts up for grabs. Ladbrokes have always been heavily involved in horse racing, and they have various existing customer bonuses within this sport as well as greyhounds.
How do existing customer bonuses work?
Existing customer bonuses are self-explanatory as a concept, but they can be offered and credited in many different ways. Betting sites can be creative with how they implement promotions for existing players, but none of them are too complicated.
Most betting sites have a 'promotions' or 'offers' tab in which you can view all of the existing customer bonus offers, but they may also be displayed on the home page or within different sports sections.
You may be notified of existing customer promotions - some of which may even be specific to you - by email, text, push notification, or otherwise.
Types of existing customer bonus
There are far more different types of existing customer betting bonuses than there are variations of welcome offers. Because of this, over one weekend you could claim a handful of completely different promotions across multiple betting sites, thus getting lots of value across the board.
Some promotions allow you to get your money back if certain things happen, whereas others provide opportunities for you to win extra money on your successful bets.
Whether you are a conservative punter or like to shoot for the stars, there is sure to be a suitable existing customer betting promotion for you.
Free bet promotions
Everybody loves free bets, and while they are often used as part of welcome offers, there are lots of free bets for existing customers on several betting sites as well.
Some bookmakers, such as Betway and MansionBet, have a free bet club in which you can get a weekly free bet by placing a certain number of qualifying wagers.
Others may pop up with free bet opportunities around big events, or have seasonal deals in which punters can earn free bets by meeting requirements.
STS Cheltenham Festival Gold Cup Free Bet Special
Sign off from the Cheltenham Festival in style with STS' generous £20 matched free bet offer on the Gold Cup. Read more
Bet365 Cheltenham Offer: 4 x £5 Free Bets Without Deposit
New & existing customers get one £5 free bet per day during Cheltenham with no deposit required. Read more
Acca Bonus promotions
Acca bonuses are pretty much always for existing customers, and they give punters the chance to win extra money when placing a successful multiple bet.
Terms can, of course, vary greatly, as some betting sites have acca bonus deals for football only, whereas others open it up to all sports.
Minimum number of selections and minimum odds are some of the key terms to look out for, but if you are someone that likes to place parlays, acca bonuses or acca boosts are great.
STS Offer - Weekly £10 English Football Bonus!
Get a £10 bonus with STS when you place a winning multiple bet on either the Premier League or Championship. Read more
Bet365 Tennis Accumulator Bonus - Up to 70%
Add two or more selections to your Bet365 tennis accumulator and get 5-70% extra added to your winnings if you are successful. Read more
Acca Insurance promotions
Everyone who places accumulators has experienced the agony of one team letting them down, and acca insurance is a great promotion that helps offer some consolation.
Existing customers can claim this offer, and the idea of it is that users get their stake back if one team lets their acca down.
The refund is usually capped, typically at £10 or £20, and depending on the terms, it could be paid either in cash or free bets.
It is often a football-only existing customer bonus, but Paddy Power allow all sports, making their acca insurance arguably the best.
Betway Offer - Esports Acca Insurance
Get your money back as a free bet up to £10 if just one selection lets down your Esports accumulator on Betway. Read more
BetVictor Acca Insurance - Try again if one team costs you!
Does your accumulator keep getting let down by one team? BetVictor's Acca Insurance softens the blow by returning your stake if just one game doesn't go your way. Read more
Money back promotions
Anyone who bets regularly will know that there are many opportunities to get your stake back on certain bets thanks to the various money back offers that existing customers can claim.
Like with many other types of bonus, these can be long-term offers that are available for a whole football season for example, or they could appear around big events.
Money back deals are big within horse racing, with terms such as finishing second, being beaten by the favourite, or falling over a hurdle allowing users to get a refund - usually as free bets.
Bet365 Soccer Substitute Guarantee
If you place a bet on a player through Bet365 and they are taken off before HT, get your stake back as bet credits. Read more
MansionBet Premier League Brace Insurance!
MansionBet's latest Premier League betting offer allows users to get their money back each time a brace is scored. Read more
Enhanced odds promotions
You can find enhanced odds on most UK betting sites these days, especially the classics like Betfair, Coral, and BetVictor.
These offers won't necessarily be found in the promotions section, they will just be displayed on the betting site or within the specific event that you are looking at.
Bookies might have an 'enhanced odds' or 'price boosts' tab in which you can view certain specials, but often they will just be littered all over the place.
In some cases, you can choose which markets you want to boost. Ladbrokes, William Hill, and Unibet have all been known to run these types of promotions - namely within racing - in which the user has full control.
Get 3 horse racing Bet Boosts every day with William Hill!
Tap the Bet Boost button and get bigger odds on three horse racing singles of your choice per day. Read more
Ladbrokes Odds boost - Enhance your odds daily!
Most bookies in the United Kingdom offer existing customers promotions from time to time. The people at Ladbrokes think that is too little and does it daily, with their “odds ... Read more
Early payout promotions
One of the newer types of existing customer betting offers to be introduced is early payout, in which if your team leads by a certain number, you will be paid as winner.
This promotion can be applied to football, basketball, baseball, ice hockey, American football, and other popular sports.
Bet365 leads the way when it comes to early payout, but they are not the only ones to offer this to their users.
How to Use the Bet365 Early Payout Offer
With Bet365, you can have your bets settled as a winner even if the opponents make a comeback to beat the team you've backed. We break down all of the sports and leagues for which ... Read more
Best odds guaranteed
If you bet on horse or greyhound racing, best odds guaranteed is one of the most important promotions for existing customers.
'BOG' ensures that you get the best price out of the fixed price you take at the time, or the starting price of that particular selection.
For example, if you back a horse at 4/1 in the morning and by the start of the race it is 7/1, you'll be paid at 7/1 if it wins.
Bookies with best odds guaranteed
100% up to £100 on your first deposit
£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply
Get £10 in Free Bets
New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply
Bet £10 get £60 in bonuses
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Money Back as Cash up to £20
New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.
Bet £10 Get £50 in Free Bets
New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.
Bet £10 Get £40 in bonuses
+100 free spins18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply, see below. Please Gamble Responsibly.
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Bet £5 Get £40 in bonuses
18+ New Customers. Opt In, bet £5 (odds 2.00+) within 7 days of registration & get 2x £15 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly
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