Existing customer bonus offers and promotions
Sign up offers get all the headlines, but bettors don't want to be neglected after they have played through the welcome bonus. That's why many betting sites have a range of existing customer bonus offers on display and they constantly provide value to users.
It's all well and good betting sites acquiring customers, but in order to retain them, they need to give them a reason to come back. And you, the punter, can be the beneficiary of the promotions that are offered.
Welcome offers are a nice short-term fix, but existing customer offers are more important in the long run.
Free bet promotions are common, and can be part of a weekly ongoing offer or can pop up around big events. Either way, you are surely more likely to bet with a site that rewards you with a free bet as opposed to one that doesn't.
Likewise, if your bookie offers acca insurance or an acca bonus, then you have an added incentive to use them for your weekly football accumulators.
Best bookies for existing customer bonuses
Up to £25 in Free Bets
You won't find many betting sites with more existing customer promotions than Paddy Power. There are various deals for horse racing, football, and sports betting in general as well as their Fantasy section. Their acca insurance equivalent includes Same Game Multi wagers, and there are lots of money back specials across the site.
Bet £10 Get £30 in Free Bets
The selection of existing customer bonuses on the Bet365 sites is very impressive. On the promotions page, you can sort by sport and find a wide range of deals on what is undoubtedly one of the best sites for betting promotions.
Bet £5 Get £20 in Free bets
Ladbrokes is a great site for betting promotions, particularly when it comes to accumulators. Their acca boost and acca insurance are both excellent, and there are lots more daily odds boosts up for grabs. Ladbrokes have always been heavily involved in horse racing, and they have various existing customer bonuses within this sport as well as greyhounds.
How do existing customer bonuses work?
Existing customer bonuses are self-explanatory as a concept, but they can be offered and credited in many different ways. Betting sites can be creative with how they implement promotions for existing players, but none of them are too complicated.
Most betting sites have a 'promotions' or 'offers' tab in which you can view all of the existing customer bonus offers, but they may also be displayed on the home page or within different sports sections.
You may be notified of existing customer promotions - some of which may even be specific to you - by email, text, push notification, or otherwise.
Types of existing customer bonus
There are far more different types of existing customer betting bonuses than there are variations of welcome offers. Because of this, over one weekend you could claim a handful of completely different promotions across multiple betting sites, thus getting lots of value across the board.
Some promotions allow you to get your money back if certain things happen, whereas others provide opportunities for you to win extra money on your successful bets.
Whether you are a conservative punter or like to shoot for the stars, there is sure to be a suitable existing customer betting promotion for you.
Free bet promotions
Everybody loves free bets, and while they are often used as part of welcome offers, there are lots of free bets for existing customers on several betting sites as well.
Some bookmakers, such as Betway and MansionBet, have a free bet club in which you can get a weekly free bet by placing a certain number of qualifying wagers.
Others may pop up with free bet opportunities around big events, or have seasonal deals in which punters can earn free bets by meeting requirements.
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Acca Bonus promotions
Acca bonuses are pretty much always for existing customers, and they give punters the chance to win extra money when placing a successful multiple bet.
Terms can, of course, vary greatly, as some betting sites have acca bonus deals for football only, whereas others open it up to all sports.
Minimum number of selections and minimum odds are some of the key terms to look out for, but if you are someone that likes to place parlays, acca bonuses or acca boosts are great.
Acca Insurance promotions
Everyone who places accumulators has experienced the agony of one team letting them down, and acca insurance is a great promotion that helps offer some consolation.
Existing customers can claim this offer, and the idea of it is that users get their stake back if one team lets their acca down.
The refund is usually capped, typically at £10 or £20, and depending on the terms, it could be paid either in cash or free bets.
It is often a football-only existing customer bonus, but Paddy Power allow all sports, making their acca insurance arguably the best.
Money back promotions
Anyone who bets regularly will know that there are many opportunities to get your stake back on certain bets thanks to the various money back offers that existing customers can claim.
Like with many other types of bonus, these can be long-term offers that are available for a whole football season for example, or they could appear around big events.
Money back deals are big within horse racing, with terms such as finishing second, being beaten by the favourite, or falling over a hurdle allowing users to get a refund - usually as free bets.
Bet365 Bore Draw Money Back Offer
With Bet365, you can get a fully refunded stake when you bet on any football match that finishes as a 0-0 draw. Read more
Paddy Power New Customer Offer - Up to £50 Money Back as Cash
(Update 14/04/2023) - ⚠️ Offer has expired! ⚠️ Kick off the football season with a £50 bonus courtesy of online betting giants, Paddy Power. Read more
Enhanced odds promotions
You can find enhanced odds on most UK betting sites these days, especially the classics like Betfair, Coral, and BetVictor.
These offers won't necessarily be found in the promotions section, they will just be displayed on the betting site or within the specific event that you are looking at.
Bookies might have an 'enhanced odds' or 'price boosts' tab in which you can view certain specials, but often they will just be littered all over the place.
In some cases, you can choose which markets you want to boost. Ladbrokes, William Hill, and Unibet have all been known to run these types of promotions - namely within racing - in which the user has full control.
Parimatch Casino Welcome Offer - Wager £15 Get £50 in Bonuses
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Mobile Wins: Bet £20 - Get £40
Mobile Wins have an excellent welcome offer, with new customers able to claim a Bet £20 - Get £40 free bet bonus! Read more
Early payout promotions
One of the newer types of existing customer betting offers to be introduced is early payout, in which if your team leads by a certain number, you will be paid as winner.
This promotion can be applied to football, basketball, baseball, ice hockey, American football, and other popular sports.
Bet365 leads the way when it comes to early payout, but they are not the only ones to offer this to their users.
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Best odds guaranteed
If you bet on horse or greyhound racing, best odds guaranteed is one of the most important promotions for existing customers.
'BOG' ensures that you get the best price out of the fixed price you take at the time, or the starting price of that particular selection.
For example, if you back a horse at 4/1 in the morning and by the start of the race it is 7/1, you'll be paid at 7/1 if it wins.
Bookies with best odds guaranteed
Bet £10 Get £30
+ £10 Casino Bonus!
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game & Full T&Cs apply.. BeGambleAware 18+
Get £10 in Free Bets
*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.
Bet £10 Get £40 in Bonuses
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Money Back as Cash up to £20
Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
Bet £10 Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
Up to £25 in Free Bets
New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.
Bet £10 Get £40 in bonuses
+ 100 Free Spins
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply, see below. Please Gamble Responsibly.
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Bet £10 Get £20 in Free Bets
18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly
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