With a copy of its magazine taking a prominent spot on newsstands and waiting room tables alike since the first publication in 1954, Sports Illustrated has now partnered with 888 to bring you its very own sportsbook.
Still an early foray into the well established industry of online sports betting, SI Sportsbook is relying a little on the nostalgia factor and brand name to get past some teething struggles, but seems poised to build off a great initial outing when it manages to expand into more states and iron out a few of the kinks that let this new bookmaker down.
SI Sportsbook Pros & Cons
- Excellent promos and offers
- 'Bet Feed' and Recommendations
- Intuitive app for iOS and Android
- Variety of betting types and sports
- Only available in three states (CO, VA, MI)
- Single game parlay choices limited
|Deposit Methods||Debit/Credit Card, Play+ Card, Bank Transfer, PayPal, VIP Preferred e-check, PayNearMe|
|Withdrawal Methods||ACH Bank Transfer, Play+, PayPal|
|Customer Service||Phone Support, Live Chat, Email, Contact Form|
|Owner||Authentic Brands Group & 888 Holdings|
|Headquarters||New York, NY|
SI Sportsbook Review
Old Kids on the Block
Already a household name for sports and swimsuits, Sports Illustrated has taken the plunge into the world of online sports betting, and hopes to capitalize on over half a century of expertise to deliver the best sportsbook around.
Under the new(ish) ownership of Authentic Brands Group, SI has partnered with industry giants 888sport to provide a sleek new sportsbook that kicked off in conjunction with the 2021 NFL season.
Following the or Setting the Trend?
While not the first media brand to jump into bed with an established online gambling company to deliver a sportsbook, they’re certainly not shy about reminding us that they may have a little bit of history in the sporting world.
Sounds like they know what they're doing
It’s tough to deny that warm and fuzzy feeling many longtime sports fans might get when seeing the iconic red logo plastered onto a betting platform, but the magic of flipping through a new issue or seeing your favorite athlete posing on the cover isn’t quite translated into the online betting attempts SI have made yet.
Without wanting to rush to any judgement given how long SI Sportsbook has been around, there is a certain je ne sais quoi missing that makes it feel as though the reputation of the SI brand is being relied on to mask some of the less glossy details like the lack of a Casino option, which we will get into later.
SI Sportsbook is a rookie with loads of potential, we're just waiting for that breakout season
But SI Sportsbook does have a lot going for it, a whole lot. And by leveraging the existing power of partner 888, nice promotions, a smorgasbord of sports and betting types to choose from, and a heck of a decent app, it’s fair to say that with a little more time they could become a heavy hitter on the sports betting scene.
What We Like about SI Sportsbook
- Great promotions and offers for new and existing customers
- Bet Feed and Bet Recommendations features
- Bet Builder helps make some nice parlay wagers
What We Don't Like About SI Sportsbook
- Limited e-wallet options
- Live betting is sub-par and a bit slow
SI Sportbook Promos
Offering some pretty impressive value to both new and existing users, the SI Sportsbook promotions and bonuses are certainly nothing to turn your nose up at, and should do a great job at getting you started off well, or even letting you try out some new betting types with a bit extra sprinkled on top.
SI Sportsbook Promo Code and Sign Up Offer
CO, VA only.
Their flagship sign-up offer right now, Bet $10 Get $50 is a free bet bonus that all new users can enjoy, and the best part is you don’t even need your qualifying bet to lose! Unlike many other online betting sites, this simple free bet comes to you following a $10 wager after signing up, regardless of whether your bet wins or loses!
An amazing free bet offer from Sports Illustrated for new users
Sounds pretty great right? We thought so too, and even though you may think the value seems low for this welcome offer, don’t forget that these free bets are yours no matter what the outcome of the initial wager was, so what are you still waiting around here for?
What's the Catch?
There are some associated terms and conditions with this sign-up promo, but as a whole, this is a very easy offer to claim, without needing to do anything other than place a bet. But make sure to read all the terms carefully on their site so you know exactly what's going on.
- Minimum qualifying wager must be at least $10
- Qualifying wager must have minimum odds of at least -200
- Five $10 free bet tokens - can’t be split
- Free Bet credits expire after 14 days
- Free Bet stakes not included in returns
- Winnings from Free Bet Tokens are granted as cash and can be withdrawn immediately
- More Terms & Conditions apply, check their website for more details
SI Sportbook Existing User Bonuses
Don’t fret if you’ve already spent these free bets, because the joy of SI Sportsbook is that existing users have their fair share of bonuses to look forward to as well.
Three & Win
If you’re the type of bettor that takes some time to think about exactly how a match may play out, or want to break into parlay betting then this offer is right for you.
- Win a $25 parlay bet of 3 legs or more and earn $20 in free bets
- Either single game or multi game parlay
- Once per day between Friday and Sunday
What can we say? It’s literally a free bet with a chance at a big cash prize, there’s no downside to having a guess at some football results.
- Pick perfect 10/10 during the NFL season and win up to $10,000 cash
- Every correct question earns $1 in free bets
- First two weeks entries are free, wagering requirement of $25 during the week to receive free bet tokens
Open Season Challenge
With the NBA and NHL seasons in full swing, it’s the right time to start looking at the trends and getting your bets on the court and the ice, with an excellent bonus when you do.
- $20 free bet each week when when betting $100 or more on NBA and NHL games
NFL Bet Builder Offer
SI Sportsbook has positioned the NFL to be a real focus on the sportsbook, and the bet builder is a great chance to make some finely tuned wagers on the season, so here’s a chance to earn a nice little free bet just for using a handy tool.
- Use BetBuilder tool for NFL and get $5 free bet
- $25 or more with +200 odds to qualify for the promotion
There will certainly be more offers to enjoy in the future, but it’s hard to deny that these promotions look even better than the models on their famous swimsuit edition.
*Don’t forget to carefully read the terms of each individual promotion on the SI Sportsbook site!
SI Sportbook States
Unfortunately there isn't a lot to say about SI Sportsbook when it comes to where you can place a bet in the US, being limited to Colorado, Virginia and Michigan for the moment.
We’re expecting this list to grow in the near future, with the rumor mill (and pretty solid evidence) claiming that New Jersey, Indiana, and Iowa are ready to follow suit given 888 already has a presence in these states.
- Launched in September, 2021
- Retail Partner - Colorado Grande
- Licensed through the department of revenue, SSL encrypted
- Launched in May, 2022
- Retail Partner - Virginia Lottery
- Licensed through the department of revenue, SSL encrypted
- Launched in September, 2022
- Retail Partner - Island Resort & Casino
- Licensed through the department of revenue, SSL encrypted
Sports Illustrated 888 - the merging of sporting and gambling titans
Sports Illustrated entered the scene of online sports betting with a very well known international gambling backer - 888. This venture is based on 888’s proprietary software, and the similarities between the two books are very apparent in certain areas, especially the app, with much of what you can find on SI Sportsbook also available with 888.
How to Sign Up for SI Sportsbook - claim your bonus!
So now you know where you can actually place a bet, here’s the ‘how’ on signing up to SI Sportsbook in order to claim that new user promo.
Get to the betting site!
Hit one of the green buttons scattered around to head over to SI Sportsbook, and get ready to claim your bonus after placing your qualifying bet!
Similar to most sign-up pages, you’ll be asked for some basic information -
- Email address and password
- Phone number
- Security questions
- T’s and C’s agreement - don’t forget to read these!
Once your details are connected, it's time to verify your identity -
- Full name
- Date of Birth
- Residential Address
- Last four digits of your SSN
The residential address does not need to be in Colorado, but the geolocation tools on the sportsbook will check to make sure you are physically in the correct state before any betting can be done. Also, those last four digits of your Social Security number are just to verify your identity; it’s all standard practice so don’t fret!
*in some cases you may be asked to provide some additional information to verify your identity, like a photo ID, but this is a simple and pretty quick process as well.
Deposit and Bet!
One you’re all registered, put down that minimum deposit of $10 and start betting! There are a few options for depositing funds that we’ll cover in more detail later, but you can use -
- Debit/Credit Card
- Play+ Card
- Bank Transfer
We’re confident that SI Sportsbook will expand this selection to add additional e-wallet options, and this list will be updated to reflect this.
SI Sportsbook Payment Options - show me the money!
While there may seem like a plethora of ways to drop some cash into SI Sportsbook, this is an aspect that unfortunately falls short of many competitors. Most notable is the lack of multiple e-wallets. So wave goodbye to Apple and Android Pay, because we're going old school.
SI Sportsbook Deposits
Keeping things pretty simple from a deposit perspective, you have a few options to put some money into your betting bank. A bonus from this sportsbook is the minimum deposit is only $10, usually instant, and fee free. Here are the options -
- Debit/Credit Cards
- Bank Transfer
- Play+ Card
SI Sportsbook Withdrawals
As long as you don’t want your money that quickly, or in a nice convenient manner, SI Sportsbook has you covered. While I’ve already bemoaned the lack of e-wallet variety, withdrawing funds is where this really comes into play, and seriously limits the speed and convenience of transactions.
Don't expect to pay for your dinner with a winning wager, since it won't get withdrawn to your bank account for a few days. Better plan ahead
So unless you're one of the select few people that have opted to use a Play+ Card (not necessarily a bad option if you're a serious bettor here), a bank transfer or PayPal are really the only options. Here are the details:
- $10 minimum withdrawal amount
- Better than DraftKings and BetMGM at $20!
- ACH Bank Transfer - up to 3 days
- PayPal - 1-4 days
- Play+ - 1-4 days
The SI Sportsbook - the what and how of Sports Illustrated Betting
Now that you’ve gotten past the general overview of SI Sportsbook, seen some of the promos on offer, and know how to get started, it's time to delve into the nitty gritty of what SI Sportsbook really offers for betting choice.
SI Sportsbook Betting Variety
Pushing some of the major sports like NFL, NBA, and NHL to the forefront on the home page, Sports Illustrated makes it very easy to find the big, or small events you want to bet on.
Once you select your event, there are lots of options for how you want to bet. Individual outcomes, player stats, periods of the game, and score are just a few!
SI Sportsbook doesn’t limit you to just the mainstream sporting options, they’ve expanded their betting list to include the rapidly growing e-sports, as well as more niche global sports like handball, volleyball, or darts.
With events going on all over the world, you can enjoy live betting almost any time!
SI Sportsbook Betting Features
Fortunately the fun doesn’t stop on SI Sportsbook after you figure out which of the many sports offerings you want to bet on.
They have made sure to showcase a number of betting varieties, and linked some great features like Bet Recommendations and a dynamic BetFeed that shows what’s popular at the moment to get you going in the right direction.
Throw in some excellent increased odds with SportsBoost puts loads of potentially great bets right at your fingertips.
There wasn’t a need to get fancy with the name here, and SI Sportsbook Bet Recommendations does exactly what you would expect - recommends wagers based on:
- Recently placed bets
- Recently won bets
- Popular events and wagers on the sportsbook
With this at your fingertips you likely won’t need to wonder for long where you want to stake some cash next, and it’s an excellent tool to help build a winning parlay.
Even better, this feature shows up on your actual betslip too, letting you scroll through what ‘other people who bet on this also bet on….’
SI Sportsbook Betting Types
SI Sportsbook Parlays
There’s no shortage of parlay betting features on the SI Sportsbook, which was great to see given the growing popularity and excitement this can bring to a series of bets.
Also offered is the Single Game Parlay feature, great for really looking deep into a single game and wagering on multiple outcomes throughout to up your potential payout. Though it would be nice if the single game option was extended to more sports, and the Bet Builder feature could be used for more than just a few major sports.
SI Sportsbook Live Betting
A real necessity for any online sportsbook to have and do well, the Live Betting aspect of SI Sportsbook leaves much to be desired.
Since launching there may have been some minor back end tweaks related to update speed, but there still isn’t a proper live game tracker or live streaming capability, which we hope will be improved on in the future, otherwise it’s nearly impossible to keep up with the action and place a proper bet.
SI Sportsbook Spreads
A classic way to bet on sports online, spread betting (or handicap) adds that nuance to a game that forces you to think a bit more about the specifics of an outcome, not just the winner or loser.
SI Sportsbook doesn’t disappoint here, and provides a multitude of spreads for their listed sports, giving you a lot of freedom to manage your betslip in a way that suits you.
SI Sportsbook Cash Out
Like many sportsbooks, SI Sportsbook allows players in some circumstances to cash out early on most single game bets and even some parlays. So if you like where your team is at, but think they may blow the lead, don't wait to take the money and run, as SI Sportsbook is very clear that the cash out option can be removed from bets at any time.
Some other main betting features include, but are not limited to:
- Period Betting
- Outright or Place
Si Sportsbook NFL - kickoff to touchdown
Having launched just in time for the start of the NFL season, it comes as no surprise that the Sports Illustrated NFL and football betting section is bursting with choice and variety, and they’ve really scored with the offering they provide.
Some of the best offers on the site relate to NFL promos, and with the season winding down soon, there may be some juicy Super Bowl bonuses on the way.
SI Sportsbook NFL Promotions - great existing user offers!
While there may not be any specific NFL promo code when you first sign up, anyone with an account can take advantage of weekly free bet selections, and an offer for building your own unique NFL wager with the SI Sportsbook Bet Builder.
- Perfect 10
An absolutely fantastic weekly offer, the Perfect 10 is a win win for anyone just looking to have a little risk free fun
- NFL Bet Builder
As easy as creating a $25 or more NFL bet at +200 odds with the bet builder tool, you can intercept a nice $5 free bet each weekend
SI Sportsbook Super Bowl Promo
Nothing has been announced yet, but given their focus on the NFL and football, we hope SI Sportsbook will roll out an offer for Super Bowl LVI bets when we get closer to the Sunday in question.
SI Sportsbook Casino
While SI Sportsbook doesn’t offer an online casino or poker options, we’re not too upset about this, and hope it’s a conscious decision within the 888 Sports Illustrated venture, rather than just something pushed to the side temporarily to get the online sportsbook launched quickly.
The expectation is that the partnership between 888 and Sports Illustrated will lead to all sports betting in the US falling under SI Sportsbook, allowing 888 to focus on casino and poker options, which really is the best of both worlds.
SI Sportsbook App
Yes! It exists and couldn’t be easier to find or use.
As expected with the partnership to 888, the SI Sportsbook mobile app is nearly identical, and was even designed by 888. So it's a tried and tested layout that makes navigating the app easy, and with the punchy and simplistic color scheme it look good too.
SI Sportsbook iOS App
Download from the App Store or direct from the mobile browser page!
SI Sportsbook Android App
Download directly from the Google Play Store or by clicking the link in the mobile browser page.
How does the SI Sportsbook Mobile App Stack Up?
Let's start with where the app could use a bit of work - speed.
Certainly not a dealbreaker for most betting, it could complicate live betting a little. But this is still a pretty new app, so here's hoping they can sort this out before the end of the NFL season.
While the look, layout and usability of the app are all strong points, the general sluggishness and slower speeds and updates to results lets the SI Sportsbook app down a bit. With a bit more server power and some debugging, it should be a strong contender for online betting apps by the time Sports Illustrated and 888 manage to expand their presence to some more states, but for now it comes in pretty average.
That being said, there is definitely a focus to make the mobile side of betting on SI Sportsbook the go to, and we feel like this is the better way to enjoy the book.
Making it as easy as possible, SI Sportsbook gives you an easy to follow link from their mobile landing page, otherwise you can find the app in both the App Store and Google Play Store.
- Register with SI Sportsbook
- Click one of the welcome bonus links here to get sent over to the sportsbook to register
- Download to your device
- You can find the app from both the iOS App Store, and Android Google Play Store
- Search for 'SI Sportsbook'
- Sign In
- Sign in a deposit your funds to start betting - don't forget your welcome bonus!
SI Sportsbook Customer Support
An easy part of any sportsbook to discount until you have an issue or question, the customer service of SI Sportsbook gives the user a few options for contact, and generally does a good job of answering questions before you need to call or email.
Here is what you need to know -
There is a dedicated support page to answer all questions, linking to FAQ's, contact details, and opening hours
- Lots of useful links for helping answer the majority of general queries, we found that they cover all the common questions about payments, betting, and legality.
📫 - Straightforward email contact page
💁♀️ - Live Chat function (8am-11pm MST)
- Unfortunately the live chat is a bit difficult to find, as it's not directly featured on the support page (click ‘cashier’ and ‘help’ if you are logged in and verified)
- Would be nice if this feature was 24/7 given many available events happen outside operating hours
📞 - Phone: CO 1-833-451-8003, VA 1-855-733-2421
💻 - Email: email@example.com, firstname.lastname@example.org
As a whole SI Sportsbook offers a well thought out customer support system. Some marks against them would be a lack of 24/7 live chat and calls, but we hope this will change once they expand into a few more states and need to have longer operating hours.
SI Sportsbook FAQ
SI Sportsbook Promo Code
You don't need a promo code for their new user bonus if you hit one of the green buttons on this page, and you will get $50 in free bet tokens for placing $10 wager!
How long do SI Sportsbook withdrawals take?
The withdrawal process on SI Sportsbook generally takes 1-3 days depending on your method, which at the moment is limited to bank transfers, PayPal and Play+ cards.
Where is SI Sportsbook legal?
This relatively new sportsbook is only legal in Colorado and Virginia right now, but given its connection to 888, New Jersey, Indiana, and Iowa should be included soon!
How to use SI Sportsbook
As long as you’ve registered, you can place a bet on SI Sportsbook from a browser or on the app anywhere in Colorado and Virginia! The site is easy to navigate and offers recommendations about popular bets too.
How do you download the SI Sportsbook app?
Simple! We would recommend setting up your account on a desktop first (follow and green link on this page to get started with a great bonus!), but once you’re registered and ready to go you can:
- Download SI Sportsbook App from the Apple Store
- Download SI Sportsbook App from the Google Play store
- Click on ‘get the app’ at the top of your mobile browser page
Does SI Sportsbook Cash Out?
Yes, Sports Illustrated have made sure to include a Cash Out betting feature. This allows players to make an early exit from their wager if the team they bet on looks to be a sure win. Done at a reduced rate, cashing out at least guarantees some profit and protects from an unfortunate turn of events that could lose your whole bet.
Verdict - Does SI Sportsbook Make the Cut?
With such a strong history and influence in the sporting world, I expect the SI Sportsbook to really excel when it reaches into new states soon, and hopefully capture the same magic many readers of the magazine would remember as a ‘page-turning’ sportsbook.
The lacking areas need some attention to really make it feel smooth and compete at the top level of online betting, but the addition of more e-wallets would be a great start, and really help bring them into the modern age of betting.
It’s true that the reputation and history of Sports Illustrated may cause me to hold them to a slightly higher standard, but it’s abundantly clear that the inaugural ‘publication’ of SI Sportsbook lays a great foundation to build off, and showcases how the long time household name for everything sports will likely become a household name for online sports betting too.
A solid debut in the online sportsbook world! Great for those in the two legal states to take advantage of some nice promotions and offers on a sportsbook with potential.
Avery HutchisonUS Content Writer
After putting down the gloves following a rather distinguished semi-pro lacrosse career in Scotland, I settled down to really focus on what I do best - hoping that the NY Jets may one day make a good decision… please.
Discounting numerous fantasy leagues growing up and yearly picks for the Kentucky Derby, my sports betting journey started out unusually - advising on the general rules, stats and regulations of the NHL to build a betting prediction algorithm. And while it may not have paid out the millions I hoped for, it did give me a good understanding of how the online sports betting scene operates.
So here I am now, ready to help you sift through the many sportsbooks vying for your hard earned money, and find out which ones deserve your attention.