Bet365 promo

Bet365 Golden Goals: What It Is and How It Works

8 Jan 2024

You can win free bets every week during the 2023/24 football season thanks to Bet365's new free-to-play Golden Goals promotion.

Ben Smith
Team Leader

Bet365 Golden Goals

Bet365 kicked off the 2023/24 football campaign by launching Golden Goals - a free game in which players can earn bet credits by revealing up to five matches each week and claiming free bets based on how many goals are scored in each fixture.

A total of £10 in bet credits are up for grabs for each eligible customer every week, and it couldn't be simpler to get involved.

Bet365 golden goals offer 2022

Bet365 Golden Goals was launched in collaboration with Incentive Games in August 2022.

As described in our Bet365 review, the brand is no stranger to excellent offers. 

How to Play Bet365 Golden Goals

Register with Bet365

To get started, you'll need a Bet365 account.

If you're not signed up already, you can claim the Bet365 welcome offer when you go through the registration process.

This will allow you to load your wallet with bet credits after making an initial deposit and wager.

Make sure that the information you enter on the sign-up form is 100% accurate, as it will be used in order to verify your identity.

Bet365 new user registration 2022
Find 'Golden Goals' in the Offers Section

You'll find the Golden Goals promotion alongside the rest of the deals on Bet365 under 'Offers'.

Click the Golden Goals button and you'll be taken to a dedicated page for that promo.

There, you'll see all of the terms and conditions and a full list of Golden Goals rules.

To progress to the game, you just need to click 'Play Here'.

Bet365 user finding golden goals offer
Reveal Your First Match

The game starts on a Monday, so this is the best time to come in and reveal your first match.

You can collect one match (randomly assigned by Bet365) per day from Monday to Friday, and aim to grab bet credits along the way.

Note: You must return to the Golden Goals game each day in order to reveal your match. They will not be collected automatically.

If you miss a day, you can still continue later in the week, but you will reduce your chances of claiming the £5 in bet credits for 20+ total goals for the week.

Bet365 user having golden goals match revealed
Receive Bet Credits

Bet credits are paid out after each match, based on the following:

  • 4 match goals - £0.50 in bet credits
  • 5+ match goals - £1 in bet credits
  • 20+ total goals - £5 in bet credits

So, that's a maximum of £10 in bet credits per week, which isn't bad considering that it's free to play.

Bet365 user viewing bet credits breakdown for golden goals
Use Your Bet Credits

You can use your bet credits at any time, but they will be removed if you are inactive for 90 days.

The credits themselves cannot be withdrawn. Your bet credits balance is separate from your main balance.

Bet credits stakes are not included in any winnings returns.

If you want, you can place wagers in which your bets are funded in part by your bet credits, and in part by your cash balance.

Bet365 user spending golden goals bet credits

Bet365 Welcome Offer

Bet365 Bet Credits

Bet £10 Get £30 in Free Bets

Bet365 boast not only some of the best existing customer promotions such as the Golden Goals offer, but they also have one of the more generous Open Account Offers on the market.

Only a small deposit and qualifying wager is required in order to unlock this lucrative bonus.

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.

About Bet365 Golden Goals

Lots of new customer betting offers launched across the UK market for the 2023/24 season, but this is perhaps one of the best existing customer promotions to enter the fray.

Golden Goals is one of two new free-to-play games that Bet365 added to the site at the start of the campaign, along with the Bet365 6 Scores Challenge.

The games were created with Incentive Games - a studio that Bet365 have been collaborating with since 2021.

Our Verdict

Ben Smith
Ben Smith - Team Leader

Free-to-play games are win-win for both the operator and the customer in most cases, but most importantly, this is a great new way for punters to get free bets.

Admittedly, it is highly unlikely that users will get the full £10 very often, you could still find yourself bagging a couple of quid each week which can go towards your weekend acca.

It's a bit of fun, and gives you a bit of interest in five games a week without having to stake your own money on them.

More of the same from other top UK betting sites would be great. 👍

Bet365 Golden Goals FAQ

What is Bet365 Golden Goals?

Bet365 Golden Goals is a free-to-play game in which you collect up to five football fixtures per week and receive bet credits for each of the matches in which four or more goals are scored.

How do I take part in the Golden Goals promo?

Log in to your Bet365 account, go to the 'Offers' section, find the offer and click 'Play Now'.

How much can I win in bet credits?
For each of the five matches, you can win:
  • 4 match goals - £0.50 in bet credits
  • 5+ match goals - £1 in bet credits
There is also a bonus if the sum of your matches reaches this threshold:
  • 20+ total goals - £5 in bet credits
Can I pick my own matches?

No. When you visit Bet365 on any weekday, you can reveal a match which is assigned to you by Bet365. It won't necessarily be a match that takes place on the same day.

It remains to be seen whether this will be one of the various World Cup betting promotions Bet365 runs.

When will I get my bet credits?

You will receive your Bet365 Golden Goals bet credits upon settlement of each individual match.