Euro 2020 is around the corner and not only does it provide one of the best showcases of international football with seemingly nonstop action for one whole month, but there are also an array of wagering opportunities and some of the biggest betting offers you will see all year.
For those of you who only have an account with one or two online betting sites, major football tournaments such as Euro 2020 represent the perfect chance to snap up sign up offers from top UK bookmakers.
2 million new accounts were opened in the UK with online betting sites around the 2018 FIFA World Cup.
With so many people looking to watch and bet on the games, it is no surprise that bookies ramp up their promotions and often improve their already juicy new customer offers.
You will also find special markets and unique bet types available, as a higher demand results in an increased supply.
Recommended Euro 2020 betting sites
100% up to £100
£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply
£30 Matched Free Bet
If your first football acca loses
*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
Money Back as Cash up to £20
New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.
Bet £10 Get £20 Free Bet
Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.
Bet £10 Get a £20 Surprise Bet
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.
Bet £10 Get £30 in Free Bets
Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.
Bet £10 Get £30
+ Best Odds On All PL Matches
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org
£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!
New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.
Bet £10 Get £30 in Free Bets
+30 Free Spins
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.
100% up to £100 in bet credits
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
How to choose a Euro 2020 betting site
Football betting is, along with horse racing, the most important aspect of any online betting site in 2021 and as such, each bookmaker is competing with one another to deliver the best overall product for punters.
They attempt to do this in a variety of ways, with some bookies specialising in areas such as promotions and enhanced odds, whereas others simply have more variety and a better breadth of markets.
Every bettor has different preferences and priorities, so while it is difficult to recommend just one particular Euro 2020 betting site, we can categorise them and advise as to which ones are the best depending on what it is you’re after.
Euro 2020 betting offers
For newcomers to a betting site or sports betting in general, there is no better way to kickstart your account than with a lucrative sign up offer.
Most bookies will offer some form of Euro 2020 free bets, and these will usually require a qualifying bet which you must place with your own money in order to unlock the free bet bonus.
Other betting sites might offer a matched first deposit, and in these instances you can earn as much as £100 but funds are subject to wagering requirements.
If you select a betting site offer that provides you with a series of Euro 2020 free bets, then this gives you the ability to spread your wagers out across the various Euro 2020 betting markets that are available such as the tournament winner, golden boot, and player of the tournament.
Bookies will also have offers for existing customers throughout the tournament. Typical promotions you can expect to see include:
Recommended Euro 2020 offer
888sport Welcome Offer
100% up to £100
888sport is one of the best betting sites as far as offers and promotions are concerned. Their sign up offer allows you to claim a bonus of up to £100, which is perfect for your Euro 2020 wagers. You have 60 days to complete wagering, which more than covers the tournament.
Euro 2020 betting odds
When betting on Euro 2020, you want to make sure you are getting the best odds available, otherwise, you are simply missing out on money.
By having an account with multiple online betting sites, you can compare prices between all of them and place wagers on the sportsbooks with the best odds for the bet you want to make.
You may not think there is much difference between 8/1 and 9/1, but over time these small disparities will make a big impact on your profit/loss.
In the main outright markets such as the tournament winner, the favourites will be priced almost identically across all bookies, but if you pick a team in the tier below like Croatia, there might be one or two bookies offering a significantly better price than the others, such as 33/1 rather than 22/1.
Look for the Euro 2020 odds on several betting sites before placing a wager.
If you do just want to stick to a couple or even just one betting site, and getting the best odds is a priority for you, then you should pick one with the highest payout percentage.
There will not be one bookie that offers the best odds for every bet you want to place, but the payout percentage is a good indicator of the value you can get with each particular betting site.
At Bookies Bonuses, we have looked at a number of the Euro 2020 betting markets, and as it stands, the best payout percentages across the board are provided by Unibet and LeoVegas, whose odds are supplied by Kambi.
Both of these sites also have outstanding welcome offers and a wide range of markets, so we would suggest both of these bookmakers for your football wagers.
Recommended Euro 2020 Betting Site
Unibet Sign Up Offer
£40 Money Back
+ £10 casino bonus
With great odds across all sports and an impressive range of football betting markets, Unibet should be a go-to bookie for all Euro 2020 wagering. The Unibet app functions brilliantly and is geared towards a seamless live betting experience, plus there are odds boosts on offer every day providing even more value.
Euro 2020 betting markets
With football being such a dynamic sport with hundreds of different elements, many of which can be bet on, there are a huge number of betting markets within each fixture whether it is the Premier League, international football, or even lower league fixtures in more obscure countries.
There are now more distinct football betting markets than ever before.
You can break a game down into periods, or, should you wish, shift your betting focus away from the result of the match and instead look into corners, cards, free kicks, and individual player stats.
Punters also wager on over or under a total goals line, and other popular bet types such as double chance, draw no bet, first goalscorer, and Asian handicap.
‘Request a bet’ markets are now available with most leading bookies, and in recent years, the ‘Bet Builder’ tool has been a huge success within football betting, as it allows bettors to put together multiple selections within one game and combine them into one bet.
Around Euro 2020, you can expect to see even more markets than usual, both in terms of individual games and ante-post markets.
Bookies such as Paddy Power and William Hill are renowned for listing a multitude of unique markets and request a bet specials, so if you want to price up some specific wagers, for example: ‘France to win Euro 2020, Raheem Sterling to be top scorer and Spain to be knocked out in the group stage’, you will be able to do this via social media.
The William Hill #YourOdds section has an array of unique betting markets.
Bet365, meanwhile, do not offer request a bet but do have a Bet Builder function, and are the only bookie in the UK that allow up to four bet builders to be added into accumulators.
Their breadth of markets overall is second to none, and while you may get more novelty bets and other specials elsewhere, you can’t beat Bet365 for the bread and butter.
Recommended Euro 2020 betting site
Bet365 Sign Up Offer
100% up to £100 in bet credits
Bet365 have all of the football markets that any serious punter could want. Asian lines are offered on various stats, with alternative lines offered, making this clearly the most comprehensive football betting site in the game. You can also wager on player stats and make an accumulator out of bet builders.
Euro 2020 Winner Odds
Despite a 55-year major trophy drought, England are the pre-tournament favourites for Euro 2020 as far as online betting sites are concerned, with a best price of 11/2.
World champions France and the stacked Belgium side are also towards the top of the market, while Spain and Germany aren't as close as they have been in recent tournaments.
Italy shouldn’t be ignored at 12/1, while the Euro 2016 winners, Portugal, have caught the eye of some punters at 9/1.
The Netherlands have drifted slightly in recent months and can be backed at 14/1.
The below table shows the best price for the contending nations, with odds correct as of April 2021.
Euro 2020 betting odds
Euro 2020 betting sites FAQ
🏟 Where is Euro 2020 taking place?
For the first time ever, the European Championships will take place across multiple countries across Europe, with 12 host cities in total. The final will be held at Wembley Stadium in London, England.
🤔 How do I bet on Euro 2020?
There are a variety of ways to bet on Euro 2020. Online betting sites have outright markets such as the tournament winner and top goalscorer, while you can also bet on each individual group and game. You can even try a Bet Builder, which will allow you to put together exactly the bet you want.
🇪🇺 Where should I bet on Euro 2020?
🤑 What sign up offers can I claim around Euro 2020?
⏰ When can I start betting on Euro 2020?
As soon as you like! Betting sites already have prices listed for outrights, individual games and groups. Special markets are also up already, and you might get more value now before the big money comes in closer to the tournament.