Betting Sites All Best Odds Guaranteed Betting Sites (BOG)
BOG betting sites

All Best Odds Guaranteed Betting Sites (BOG)

View all 33 Best Odds Guaranteed (BOG) betting sites available right now!
Del Pugh Profile Image
Written by Del Pugh Senior Editor & Betting Offers Expert
Updated: 23 Sep 2026

Get Better Odds, If The Starting Price Is Larger!

A key betting offer at popular betting sites in the UK, best odds guaranteed (BOG) is a racing promotion that allows bettors to place a fixed odds wager on a race, but get paid out at bigger odds if the starting price is greater.

The deal can apply to horse and greyhound racing, and is usually limited to UK & Irish meetings but can go beyond that depending on the terms of the promotion with each bookmaker.

Check out our top five recommended Best Odds Guaranteed bookies, based on the following factors:

  • Time BOG promotion begins
  • Maximum bonus winnings
  • General quality of odds provided
  • Markets covered
  • Overall site recommendation

Plus a full A-Z list of all bookmakers offering BOG currently available for UK players.

Top 5: Best Odds Guaranteed Bookies

1. Bet365

Bet £10 Get £30 in Free Bets
  • Start Time: 8:00am
  • Races: All UK & Ireland
  • Markets: Win & Each-Way, Bet Boosts
  • Max Winnings: No Limit 
Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Ad
Paddypower Square

2. Paddy Power

Bet £5 Get £30 in Free Bets
  • Start Time: 8:00am (Min Stake: £5)
  • Races: All UK & Ireland
  • Markets: Win & Each-Way
  • Max Winnings: £1,000
18+, UK & Ireland only. New Customer offer YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Please Gamble Responsibly.

3. Betfred

Bet £10 Get £50 in Free Bets
  • Start Time: 8:00am
  • Races: All UK & Ireland
  • Markets: Win & Each-Way (Lucky 15s in Shop)
  • Max Winnings: No Limit
New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Talk SPORTBET App Favacon

4. TalkSPORT Bet

Bet £10 Get £30 in Free Bets
  • Start Time: 9:00am (Min Stake: £1)
  • Races: All UK & Ireland
  • Markets: Win & Each-Way
  • Max Winnings: £10,000
18+ New customers only. Opt in, deposit and bet £10 on any sports market at 1/1+ odds within 7 days of sign up. Get 3x£10 in Free Bets for set sports markets. Free Bets expire in 7 days. Scroll for T&Cs. GambleAware.org | Please gamble responsibly
Bet Goodwin Stacked TRANSPARENT 01

5. BetGoodwin

Bet £10 Get £15 in Free Bets
  • Start Time: 10:00am
  • Races: All UK & Ireland (+ Greyhounds)
  • Markets: Win & Each-Way
  • Max Winnings: £1,000
18+ Use WELCOME15 under My Bonuses within 7 days of registering. To qualify, place a min £10 bet from your cash balance at odds of EVS or higher—only your first bet counts, and it must not be voided or cashed out. Once settled, receive 3 £5 free bets: one for an accumulator (min 4 legs at 2/5 odds per leg), one for any sportsbook market at EVS or higher, and one for a Sub Cover market, also at EVS or higher. Full T&Cs apply

All 33 Best Odds Guaranteed Bookmakers

A-Z of All Best Odds Guaranteed Betting Sites
Welcome Bonus
#1
Acca Insurance up to £136 in Free Bets
Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Qualifying bets to be of odds of at least 3.00 total (2/1) and each leg at odds of at least 1.50 (1/2). Bets to be settled within 7 days of claiming Welcome offer. Free bet valid 7 days from issue, usable on any Sport/Market as a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with the Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. 36 Vegas reserves the right to restrict or exclude any customer at its discretion, including for compliance, risk, account behaviour, or responsible gambling reasons.
#2
Occasional ACCA free bet promotions
(No welcome offer)
18+. GambleAware.org
#3
Bet €10 Get €70 in Free Bets
(ROI & NI residents only)
18+. Verified new IRE customers only. Min deposit & Min stake €10 at odds of Evs (2.00) or greater. FB applied on settlement of Ist qualifying bet. €50 in FREE bets (FB) as 5x €10 sports bets on anything. FB min stake €10 and must be placed at odds of Evs or greater (2.00), stake is not included in any winnings, Free Bets valid for 7 days. Free Spins offer valid for 7 days then active for 72 hours, FS value varies per customer, per spin, Max redeemable €100, on selected slots only, Game restrictions apply. 1x welcome offer per customer, postal address & IP address. Account & Payment restrictions. 48 hours to qualify. T&C's apply.
#4
Bet £10 Get £10 in Free Bets
Code ALLABOARD10 – Valid within 7 days of reg. (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply.
#5
Bet £10 Get £30 in Free Bets
Registration Required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #Ad
#6
£10 Free Bet Every Week
Sign up and place at least 5 qualifying bets of a minimum £10 single bet in stakes at evens (2.0) or greater within the first week (Monday to Sunday) of registration and at the end of the week we'll credit you one £10 free bet. T&Cs apply.
#7
Bet £10 Get £30 in Free Bets
18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
#8
Bet £10 Get £50 in Free Bets
New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#9
Bet £10 Get £15 in Free Bets
18+ Use WELCOME15 under My Bonuses within 7 days of registering. To qualify, place a min £10 bet from your cash balance at odds of EVS or higher—only your first bet counts, and it must not be voided or cashed out. Once settled, receive 3 £5 free bets: one for an accumulator (min 4 legs at 2/5 odds per leg), one for any sportsbook market at EVS or higher, and one for a Sub Cover market, also at EVS or higher. Full T&Cs apply
#10
50% Back as a Free Bet up to £25
50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
#11
Bet £10 Get £30 in Free Bets + Boost Token
18+ New customers only. Opt in, deposit & bet £10+ on any football market (odds 2.00+) within 7 days of registration. No cash out. Get £30 in Free Bets + 1x100% Boost tokens (max £10 stakes) for selected football markets Free Bets expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly
#12
Bet £10 Get £40 in Free Bets
New customers only. Place a min £10 pre-event bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement. 4 x £10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Bet The Responsible Way. Full Terms apply
#13
Bet £10 Get £40 in Free Bets
18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply
#14
Bet £10 Get £10 Free Bet
Sports offer bet £10 get £10. Free Bet valid for 72 hours. Min Odds: Evens 1/1. Available on sport only (Core Terms). Minimum stake £10. New customers only. T&Cs Apple. 18+
#15
Bet £5 Get £20 in Free Bets
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
#16
Up to 15% Profit Boost Every Day!
18+. BeGambleAware.com
#17
Bet £5 Get £30 in Free Bets
18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.
#18
50% Back as a Free Bet up to £25
(Wales only)
18+. New customers only. This promotion is for Welsh residents only. 50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £25. Offer valid for Sportsbook only. Minimum of 3 bets of £5 or more on separate events at odds of 1.5 or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. 7-day expiry. GambleAware.Org
#19
10% Cashback up to £500 on losses
Use code "REG500" on Sign-up. Up to £500 refunded as real money for new Geoff Banks Online accounts following their first month of holding a Geoff Banks Online account. Geoff Banks Online will return 10% of any net losses (Stakes - Payouts) made in the first month of wagering. Max rebate £500. Calculated on 32 second day of account. Min wagering 10 x bets. 18+ T&Cs apply
#20
Monthly 5% Cashback on losses
(No welcome offer)
18+. UK customers only. 5% Cashback on monthly losses. The minimum loss to qualify for cashback is £200 per calendar month. Cashback rewards are not included in the following month’s net losses. To qualify for cashback, accounts must be open for the entirety of the previous month.
#21
Double the Odds
Any sport. Any bet. Any odds.
New customers. Max £10(Exc PayPal). 100% Odds Boost token. T&Cs apply.
#22
Bet £10 Get up to £60 in Free Bets
£30 in Free Bets is yours £ - 3 x £10, each valid for 7 days. Then every Free Bet that wins earns you another £10, up to £60 in total.Bet, win, repeat. Restrictions apply. 18+. GambleAware.org
#23
Offer Currently Unavailable
#24
Bet £5 Get £30 in Free Bets
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
#25
Bet £10 Get £30 in Free Bets
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. Gambleaware.org 18+
#26
50% Back as a Free Bet up to £50
New customer only. Place at least 3 settled real money bets of £10.00 or more at odds even (2.0) or greater. T&Cs apply.
#27
Bet £10 Get £20 in Free Bets
18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly
#28
50% Back as a Free Bet up to £25
Applies to winning ACCAs with 3+ legs at min odds 3/10 (1.30) per selection. Bets must be placed & settled the same day. Max free bet is £50/day & is valid for 7 days
#29
Bet £10 Get £30 in Free Bets
18+ New customers only. Opt in, deposit and bet £10 on any sports market at 1/1+ odds within 7 days of sign up. Get 3x£10 in Free Bets for set sports markets. Free Bets expire in 7 days. Scroll for T&Cs. GambleAware.org | Please gamble responsibly
#30
Price boosts on football and racing
(No welcome offer)
18+. GambleAware.org
#31
Bet £20 Get £40 in Free Bets
18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.]
#32
Bet £10 Get £30 in Free Bets
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. Gamcare.org. 18+
#33
Bet £10 Get £30 in Free Bets
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. #ad

What Is Best Odds Guaranteed?

Best odds guaranteed in the most simplistic of terms, means your bet will be paid out at the higher available odds, if the selection drifts on the market prior to the start of the race.

Horse Racing markets across the UK and Ireland can easily be affected by a multitude of different things, such as non-runners, changes in "going" and even comments from trainers and jockeys, so when the odds change, Best Odds Guaranteed (BOG) is a great help for punters.

From around 8:00am each morning (times may differ), any bet placed ante-post on a race is covered by BOG.

How Best Odds Guaranteed Works

Best Odds Guaranteed provides the highest available odds to the punter, based on the timing of their initial bet and the starting price (the odds at the very start of the race)

Simply put, if you place a BOG bet at 4/1 and the starting price drifts to 7/1, the BOG offer will pay out at 7/1.

If the odds shorten to 2/1 between your initial bet and the start of the race, you will still be paid out at the original 4/1 odds you took, when placing your bet.

How B.O.G. Works

Betway best odds guaranteed

Betway is one of many bookmakers providing Best Odds Guaranteed

Remember, even if a bookie is offering BOG, you might still find better odds on another online betting site. 

You should still shop around for the best fixed odds before locking in your wagers.

The 'guarantee' that you are being offered, is that you can take a price on the day of the race, and compare it to the starting price. Whichever odds are larger, you will be granted those odds if you win.

A horse or greyhound's starting price is the final price offered before a race starts.

You can make the most of best odds guaranteed betting promotions every day, including during the Cheltenham Festival or Grand National.

All best odds guaranteed betting offers should apply to both win and each way wagers.

Best Odds Guaranteed: Key Terms

When compared, every Best Odds Guaranteed promotion is quite similar, with some minor nuances between them, so its worth checking the small print of each BOG promotion to see if one is more suited to your betting needs than another.

Elements to consider, include:

Eligible Races

Usually, the bare minimum in terms of eligibility is all UK & Irish horse racing. Some bookies may also include all domestic greyhound racing, such as BetGoodwin, and in rare cases, international racing may also be a part of the betting offer, for events such as the Prix de l'Arc de Triomphe or Kentucky Derby.

Time of Day

Each betting site should specify what time your bet has to be placed from in order for it to qualify for best odds guaranteed. Of course, the earlier in the day the better, so that you can take the often valuable morning prices and be eligible for BOG. 8am onwards can be considered a good time, whereas 10am is less favourable. Bet365 allow you to place your bets the day before.

Multiples

If you like to place accas and other multiples, you want to use a betting site that offers best odds guaranteed on these types of wagers, which isn't always the case. Some might offer BOG on doubles and trebles but not Lucky 15's and other similar multiples, so be sure to check beforehand. Betfred offers BOG on Lucky 15s in shop only.

Maximum Winnings

This is only really relevant to high stakes players, but winnings from best odds guaranteed promotions are capped per bettor on a daily basis. TalkSPORT Bet's limit is £10,000 for instance

FAQ - Best Odds Guaranteed

What does best odds guaranteed mean?

Best odds guaranteed is a type of betting promotion that is offered to existing customers on betting sites.

It applies to horse and/or greyhound racing, and the premise of it is, you place a bet at fixed odds on a particular horse or dog and if the price is bigger at the start of the race, you get paid at the greater odds if it wins.

Which betting sites offer best odds guaranteed?

The majority of top UK betting sites offer Best Odds Guaranteed, and they are all listed on this page. Big hitters like Betfair and Bet365 have BOG, and so do new betting sites like BetGoodwin and CopyBet.

Is there best odds guaranteed for football?

No. While there are more football betting offers than there are for any other sport including racing, best odds guaranteed is not a football promotion. You can, however, find similar promos for football, such as top price guarantees.

From what time does best odds guaranteed apply?

This varies from bookie to bookie. Some allow you to place your bets the night before, whereas others might be from 8am on the day of the race, or perhaps later.

Is there best odds guaranteed on international racing?

Most best odds guaranteed promotions are for UK & Irish racing only, but there are some rare exceptions.

Are each-way bets eligible for best odds guaranteed?

Yes. You should check the terms and conditions of the best odds guaranteed promotion on your chosen betting site just to be sure, but they should all include both win and each-way wagers.

Is there a cap of maximum winnings?

Some bookmakers such as Paddy Power do cap the maximum amount of winnings (£50,000) that a player can claim via the Best Odds Guaranteed, although others such as Betfred do not have a maximum ceiling on this amount.

Are there exclusions to the offer?

Yes, players who use free bet stakes, do not qualify for the BOG promotion.

Which bookmaker offers the best odds guaranteed?

There is no single bookmaker that provides "the best" BOG promotion.

If you want to get on as early as possible, some bookies like BetGoodwin go live with BOG at 7:00am, but may not be able to match the odds provided by a larger bookmaker such as Bet365.

If you are someone who stakes larger amounts, then Betfred's lack of winning cap, may also appeal to you, moreso than other bookies.

Check T&Cs and find the brand that suits your needs.

What time does Bet365 offer best odds guaranteed?

Bet365's best odds guaranteed promotion, begins at 8:00am every morning.

Does 10Bet offer best odds guaranteed

Unfortunately, 10Bet does not provide BOG or a similar promotion, however, they do provide odds boost tokens and extra place races for users.