Bethard began as many other betting sites did. Founded by Swedes based in Malta in 2014, it looked at first like just another sports betting site.
However, since its launch, the betting site has enjoyed a meteoric growth rate. It now boasts Zlatan Ibrahimovic as an owner, offices in London & Malta as well as over 100 employees.
Choose Bethard for their
- Terrific range of betting markets across all sports
- High payout percentage
- Slick website layout
Bethard is first and foremost a sports betting site. It is becoming increasingly global and therefore offers odds on most major sports. It has more bets available for football and ice hockey, but generally, they have an excellent spread across all sports.
Little is known about the management team (apart from Zlatan), but the general perception is that they possess a high-level of business acumen. You can see this in the development of the sports and types of bets they offer as they expand into new markets.
They are currently hugely popular in Canada and so faithful to the laws of supply and demand, therefore their ice hockey section is incredibly diverse and expansive.
In the spring of 2018, Bethard gained a UK licence.
Regarding aesthetics, Bethard has a tough brand image, with a yellow fist as it's logo and a website with a dark background and a yellow font.
We like the layout, most of all because it is no no-nonsense. You can easily see what the live events are at any given time and it is easy to navigate between the sports. The live betting is state of the art; it is a well-polished product.
When it comes to the casino and live casino you have everything you'll need. You have blackjack, slots, jackpots, roulette, new games... you get the point!
Bethard's promotions are not that expansive yet. There is a great Bethard welcome offer, but usually, there are only one or two promotions at a time. We think this will change as they continue to expand into new markets.
Their live chat is excellent and provides everything you need in customer service. They have always responded to us within a couple of minutes and have also been able to solve any issues.
Whether your question is about odds, games, or the Bethard bonus, support staff can help out.
Find another bookie if you don’t like
- Betting sites without a dedicated mobile app
Bethard's app is currently not available in the UK, but users can play on the mobile site which works well and looks great.
Events are straightforward to find using the search tool, and the live betting functionality is particularly impressive, as the odds flash in different colours when the prices increase or decrease.
While a shortcut to the home screen can be created, many bettors prefer to use an app, and it would further legitimise the product in the eyes of the punter.
Bethard welcome offer
New UK Customers Only. Deposit £20 minimum. Wager £100 minimum to get a £5 free bet. Repeat up to 10 times within 7 days. T&C Apply, 18+.
New customers can grab a Bethard welcome offer of up to £50 in bonus money. This can be used for sports betting or casino games.
To claim the Bethard bonus, do the following
- Click on "Claim".
- Create an account with Bethard.
- Make a deposit of at least £20.
- For every £100 you wager, you will get £5 in cash. This can be repeated 5 times.
Terms and conditions for the Bethard welcome offer
- Bethard welcome offer is only available for new customers.
- Maximum Bethard bonus is £50.
- Valid for 7 days.
- Minimum deposit is £20.
For full T&Cs, visit Bethard.
🇬🇧 Is Bethard licensed to operate in the UK?
Yes - the UK was added to Bethard's list of markets in 2018, just in time for the FIFA World Cup. In collaboration with odds provider SBTech, Bethard have a great sports betting offering for UK punters as well as a top-notch casino.
🎁 How can I claim the Bethard bonus offer?
To get up to £50 through the Bethard bonus for sports betting, click here or go through one of the links on this page.
💳 What payment methods are offered by Bethard?
Banking options on Bethard vary per territory. In the UK, an array of payment methods can be chosen, such as Paysafecard, MasterCard, Visa, Trustly, Siru Mobile and MuchBetter.
💷 Can I use the Bethard cash out function on mobile?
Bettors can choose to fully cash out or partially cash out on either desktop or mobile. Bethard cash out is available on bets placed pre-match or live, and can be accessed by visiting the 'My Bets' section of the betting site.
🐎 Do Bethard offer horse racing betting?
Impressively given their infancy in the UK market, Bethard offer an extensive horse racing betting selection, featuring UK and Ireland races as well as international meetings.
Bethard payment methods
An array of banking options are on offer for Bethard users, with each market having a different list of available payment methods.
No fees are charged by the bookie for transactions, but bettors should check with their payment provider for any costs associated with deposits or withdrawals to gambling sites.
BETHARD DEPOSITS (MAIN OPTIONS)
- Siru Mobile
- Paysafecard (Not eligible for Bethard bonus)
BETHARD WITHDRAWALS (MAIN OPTIONS)
Visit Bethard for full details on banking options.
Limits on Payments and Withdrawals
The minimum amount that can be deposited or withdrawn is £10, while the Bethard welcome offer requires a minimum deposit of £20.
There is no fixed maximum payout specified that applies across all sports, while Bethard reserves the right to apply minimum withdrawal amounts for different payment methods.
Checks will be performed by Bethard in order to verify your age and identity, and also to check whether you have self-excluded from gambling.
Find full details regarding Bethard's verification checks in their terms and conditions.
When a payment method is registered, checks will be undertaken, with verification aimed to be completed within 72 hours, during which time you may deposit and play, but not withdraw.
Bethard will attempt to verify you by using your details against publicly available information, but if that is not possible then you may need to submit documentation.
Bethard may require you to send them:
- Pictures of your photo ID
- Pictures of a document showing your address
- Pictures or screenshots of your payment methods
Bethard Promotions and Specials
According to the Swedish employees at BookiesBonuses, Bethard has been offering some great promotions in Sweden.
Their English site does publish some good promotions, but their selection outside of the Bethard sign up offer is not the most diverse (yet). However, we expect this to change now they have expanded into the UK market.
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If you have heard of Bethard, it will probably be because of Zlatan Ibrahimovic. The charismatic striker holds the fourth-largest stake in the Maltese-based betting company.
The betting site's beginnings were inconspicuous. Founded in 2014 by Swedes and based in Malta, the site grew and grew, eventually taking on over 100 employees.
Bethard now boasts offices in the UK as well as Zlatan as an owner and brand ambassador.
The bookmaker has launched a series of advertisements in Sweden that, according to the Scandis in our office, are best described as 'quirky'.
They are now fully licensed to service the UK market so we look forward to seeing their anglo-alternatives.
Bethard Betting & Products
Bethard is only a few years old, but they already offer a selection of great products for their customers.
It is fair to describe Bethard's sports betting site as state-of-the-art. It is smooth, straightforward to navigate, nice to look at and simple to bet with.
They have a huge selection of bets to choose from and a wide range of sports on offer.
Bethard is highly recommended for ice hockey and football betting.
They originally began in Sweden and are huge in Canada, so these sports are always well represented on their betting site.
Perhaps, being a young betting site, they understand the importance of the online experience. Bethard uses the best operators, such as Authentic Gaming.
Bethard Live Betting
Bethard's live betting is one of the best around, and you usually get some of the highest odds compared with other bookies.
The Bethard live betting section provides excellent stats and graphics.
Across the top of the page, you can select your sport and then underneath you will be shown all the current events within that sport that you can wager on.
Football, ice hockey, basketball and tennis usually have the most live betting markets available.
Bethard Cash Out
Although we advise you do not use this function too much, it can sometimes be useful in cutting your losses or securing a win.
Bethard give punters the option to either fully or partially cash out, however, cashed out bets will not count towards the wagering requirements of the Bethard sign up offer.
Bethard Live Streaming
Live Streaming is not currently offered to customers in the UK - instead users can follow the action via live graphics and the up-to-date, detailed stats provided by Bethard on a multitude of sporting events.
The Bethard website is well optimised for smartphones, giving bettors access to thousands of pre-match and in-play markets every day.
There is no difference with the experience between devices. The layout and user-friendliness remains first-class, and depositing money is just as straightforward on mobile as it is on desktop.
Claim the Bethard bonus and place bets on the go.
The lack of a Bethard app for iPhone is made up for with a quality mobile site, and a shortcut can be added to your phone's home screen which replicates an app.
British punters can claim the Bethard welcome offer and complete the registration process on their iOS device. Deposits and withdrawals can quickly be made also.
Android users can bet on sports and play casino games via their internet browser, with the live betting functionality being as seamless as it is elsewhere.
The mobile site is very fast, as long as you have a good connection.
Bethard is first and foremost a sports betting site, however unlike a lot of other bookmakers, their casino section functions just as well as their sportsbook.
Their selection is superb, and every type of casino game you could want is available.
Additionally, the Bethard Live Casino is top-notch, with real dealers operating out of locations in Italy and Romania.
Bethard Casino Bonus
New UK Customers Only. Deposit £20 minimum. Wager £100 minimum to get £5 free. Repeat up to 10 times within 7 days. T&C Apply, 18+.
The Bethard welcome offer can be used for either sports betting or the casino.
To claim the Bethard bonus, do the following
- Click the "Claim" button.
- Register with Bethard.
- Deposit a minimum of £20.
- For every £100 wagered, you will receive £5 cash. This can be repeated up to 5 times.
Terms and Conditions for the Bethard Welcome Offer
- Offer is only available for new customers.
- Maximum bonus amount is £50.
- Bonus is valid for 7 days.
- Minimum deposit in order to claim the bonus is £20.
- Certain casino games carry a higher % contribution towards wagering.
For full T&Cs, visit Bethard.