Bethard review:


100% up to 1000 SEK

Bethard overview

Bethard is a Swedish-founded bookie with Zlatan Ibrahimovic as both co-owner and main advertising tool. Their product is among the best in the business, with competitive odds and great live betting as the main strengths.

Bethard Pros & Cons

  • Great selection of football odds
  • Among the best odds in the business
  • Great in-play betting
  • Live odds are not the best
  • No horse racing
  • Sports navigation could be optimised
Bonus offer
Betting variety
Mobile experience
Payment options
Betting experience
Bethard quick facts
Game TypesSports Betting, Casino, Live Casino
Deposit methodsVisa, MasterCard, Trustly, Siru Mobile, MuchBetter, Paysafecard
Withdrawal methodsVisa, MasterCard, Trustly, MuchBetter
Odds providerSBTech
Betting functionsLive betting, cash out, bet builder
Casino game typesNetEnt, Microgaming, Quickspin, Evolution Gaming and others.
Casino providerSlots, table games
SupportLive chat, email
OwnerBethard Group Limited
Founded Year2014

Bethard review

Bethard is active in a number of European countries, including Sweden, Finland and Spain, to name but a few.

As of July 2020, Bethard ceased all gambling activity in the UK. No new UK registrations can be taken.

Bethard began as many other betting sites did. Founded by Swedes based in Malta in 2014, it looked at first like just another sports betting site. 

However, since its launch, the betting site has enjoyed a meteoric growth rate. It now boasts Zlatan Ibrahimovic as an owner, offices in London & Malta as well as over 100 employees.

Bethard news

September 2023

Bethard changes sportbook provider.

In a brief announcement sent out to active members' emails, Bethard said they are making the change from BetConstruct to Betsson Platform Solutions.

The move was motivated by the prospect of massive improvements to their sportsbook offering.

Those are:

✔️ Scandinavian focus (in line with Bethard's core markets)

✔️ Faster loading times

✔️ Improved UX & UI (easier to navigate and use website)

✔️ Quicker updates for live odds

✔️ Introduction of a bet builder feature

✔️ Increasing the depth of pre-game and live markets

We like Bethard for their:

  • Terrific range of betting markets across all sports
  • High payout percentage
  • Slick website layout

Bethard is first and foremost a sports betting site. It is becoming increasingly global and therefore offers odds on most major sports. It has more bets available for football and ice hockey, but generally, they have an excellent spread across all sports.

Little is known about the management team (apart from Zlatan), but the general perception is that they possess a high-level of business acumen. You can see this in the development of the sports and types of bets they offer as they expand into new markets.

They are currently hugely popular in Canada and so faithful to the laws of supply and demand, therefore their ice hockey section is incredibly diverse and expansive.

Regarding aesthetics, Bethard has a tough brand image, with a yellow fist as it's logo and a website with a dark background and a yellow font.

We like the layout, most of all because it is no no-nonsense. You can easily see what the live events are at any given time, although the navigation between sports could use some work. The live betting is state of the art; it is a well-polished product.

When it comes to the casino and live casino you have everything you'll need. You have blackjack, slots, jackpots, roulette, new games... you get the point!

Their live chat is excellent and provides everything you need in customer service. They have always responded to us within a couple of minutes and have also been able to solve any issues. The only way it could be better is if they would add a few more channels of communication, such as telephone and social media.

Bethard customer support

Whether your question is about odds, games, or the Bethard bonus, support staff can help out.

Find another bookie if you don’t like

  • Lower odds for live games

Events are straightforward to find using the search tool, and the live betting functionality is particularly impressive, as the odds flash in different colours when the prices increase or decrease.

Bethard welcome offer

100% up to 1000 SEK

New customers can grab a Bethard welcome offer of up to 1000 SEK in bonus money. This can be used for sports betting markets.

To claim the Bethard bonus, do the following

  1. Click on "Claim".
  2. Create an account with Bethard.
  3. Make a deposit of at least 100 SEK and select your bonus from the deposit menu.
  4. Upon depositing you will receive your welcome bonus.
  5. Wager both the deposit and the bonus amounts 5x.
  6. Once completed, you can withdraw.

Terms and conditions for the Bethard welcome offer

  • Bethard welcome offer is only available for new customers.
  • Maximum Bethard bonus is 1000 SEK.
  • Valid for 60 days.
  • Minimum deposit is 100 SEK.

For full T&Cs, visit Bethard.

Bethard FAQ

🇬🇧 Is Bethard licensed to operate in the UK?

No. As of July 2020, Bethard no longer accepts UK players.

However, it is active in other countries, such as Sweden and Finland.

💳 What payment methods are offered by Bethard?

Banking options on Bethard vary per territory. In general, they have a good range of options, including debit cards and some eWallets.

💷 Can I use the Bethard cash out function on mobile?

Bettors can choose to fully cash out or partially cash out on either desktop or mobile. Bethard cash out is available on bets placed pre-match or live, and can be accessed by visiting the 'My Bets' section of the betting site.

🐎 Do Bethard offer horse racing betting?

Bethard offer an extensive horse racing betting selection, featuring UK and Ireland races as well as international meetings.

🎮 Do Bethard offer esports betting?

With the change of their sportsbook, Bethard now offers a more varied and sufficient selection of esports. The featured titles are CS:GO, Dota 2, LoL, OW, CrossFire, KoG, M4, Mobile Legends, Mobile LoL and R6S. Appearance of these titles may vary at different times of the year, depending on the season and tournament availability.

Bethard Promotions and Specials

According to the Swedish employees at BookiesBonuses, Bethard has been offering some great promotions in Sweden

They do publish some good promotions in other countries, but their selection is not the most diverse (yet).

About Bethard

If you have heard of Bethard, it will probably be because of Zlatan Ibrahimovic. The charismatic striker holds the fourth-largest stake in the Maltese-based betting company.

The betting site's beginnings were inconspicuous. Founded in 2014 by Swedes and based in Malta, the site grew and grew, eventually taking on over 100 employees

The bookmaker has launched a series of advertisements in Sweden that, according to the Scandis in our office, are best described as 'quirky'. 

As of July 2020, they are no longer licensed to service the UK market.

Bethard Betting & Products

Bethard is only a few years old, but they already offer a selection of great products for their customers.

It is fair to describe Bethard's sports betting site as state-of-the-art. It is smooth, straightforward to navigate, nice to look at and simple to bet with.

They have a huge selection of bets to choose from and a wide range of sports on offer.

Bethard is highly recommended for ice hockey and football betting. 

They originally began in Sweden and are huge in Canada, so these sports are always well represented on their betting site.

Perhaps, being a young betting site, they understand the importance of the online experience. Bethard uses the best operators, such as Authentic Gaming.

Bethard Live Betting

Bethard's live betting is one of the best around, and you usually get some of the highest odds compared with other bookies.

Bethard live betting tennis

The Bethard live betting section provides excellent stats and graphics.

Across the top of the page, you can select your sport and then underneath you will be shown all the current events within that sport that you can wager on.

Football, ice hockey, basketball and tennis usually have the most live betting markets available.

Bethard Cash Out

Although we advise you do not use this function too much, it can sometimes be useful in cutting your losses or securing a win.

Bethard give punters the option to either fully or partially cash out, however, cashed out bets will not count towards the wagering requirements of the Bethard sign up offer.

Bethard Mobile

The Bethard website is well optimised for smartphones, giving bettors access to thousands of pre-match and in-play markets every day.

There is no difference with the experience between devices. The layout and user-friendliness remains first-class, and depositing money is just as straightforward on mobile as it is on desktop.

Bethard iphone home screen

Claim the Bethard bonus and place bets on the go.

Bethard iPhone

The lack of a Bethard app for iPhone is made up for with a quality mobile site, and a shortcut can be added to your phone's home screen which replicates an app.

Bethard Android

Android users can bet on sports and play casino games via their internet browser, with the live betting functionality being as seamless as it is elsewhere.

The mobile site is very fast, as long as you have a good connection.

Bethard Casino

100% up to 5000 SEK

Bethard is first and foremost a sports betting site, however unlike a lot of other bookmakers, their casino section functions just as well as their sportsbook.

Their selection is superb, and every type of casino game you could want is available. 

Additionally, the Bethard Live Casino is top-notch, with real dealers operating out of locations in Italy and Romania.

Bethard review

Bethard sign up bonus

100% up to 1000 SEK