Football Betting Sites » Top 11 UK Bookies 2020 (Updated list)

Betting sites & offers for football

Find the best betting companies for Premier League, Serie A, La Liga and more

Best betting sites for football

Betfair

  • Fast verification
  • Instant withdrawals to debit cards
  • World's biggest betting exchange
  • Inadequate selection of smaller sports
Welcome Offer
5 x £20 Free Bets
Claim Go to website

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

Website: betfair.comFounded: 1999
Owner: Betfair International PlcHeadquarters: London
Betfair Sportsbook
Betfair Exchange
Betfair Casino

Summary

Author: Ben Ben

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

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Betway

New bet builder!
  • Best for weekly rewards in the UK
  • Super-selection of British sports
  • Great choice internationally
  • No Asian handicap
  • Plain design
Welcome Offer
£10 Free Bet
Claim Go to website

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

Website: betway.comFounded: 2006
Owner: Betway LimitedHeadquarters: Malta
Betway homepage
Betway live betting
Betway Casino

Summary

Author: Ben Ben

Betway has got a long and great history on the online betting scene. Even though the main focus lies on the classically British sports, they are also the world's biggest betting site for eSports. There are not many things to complain about when it comes to Betway's sports betting, although the usability might see them lose out to some competitors.

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Bet365

  • Cutting-edge multiple game bet builder
  • Outstanding in-play betting
  • Great cash-out feature
  • No Neteller or Skrill
Welcome Offer
100% up to £100 in bet credits
Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Website: bet365.comFounded: 2006
Owner: Hillside (sports) ENCHeadquarters: Stoke

Summary

Author: Jacob Jacob

What can one say? There is nothing to complain about with Bet365. They have the best selection and greatest live betting in the world. The only downside we could find is that the navigation is quite different from most other bookies, and might take a while to get used to.

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BetVictor

  • Great-looking interface
  • Big and trusted bookie
  • Very good for football
  • Verification process can be slow
  • Not as good for Non-UK citizens
Welcome Offer
Bet £5 get £30
Claim Go to website

New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

Website: betvictor.comFounded: 1931
Owner: Betvictor LtdHeadquarters: Gibraltar
BetVictor homepage
BetVictor live bet
BetVictor Casino

Summary

Author: Jacob Jacob

With a long history and a up to date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation out there.

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888sport

  • Enormous selection of odds
  • Bet builder with a lot of options
  • Offers a lot of promos
  • Design can be off-putting
  • Somewhat sluggish app
Welcome Offer
Bet £10 get £40 in Free bets
Claim Go to website

New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Malta
888sport homepage
888sport live betting
888sport racing betting

Summary

Author: Ben Ben

888 is a well-recognised brand on the UK scene. With a large selection of odds and frequent promotions, they seldom disappoint. However, some punters have complained about slow withdrawals and small issues when it comes to usability.

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Redbet

  • Complete bookie
  • Great selection of competitive odds
  • Clear design and navigation
  • Lots of restricted countries
Welcome Offer
No welcome offer currently
Claim Go to website
Website: redbet.comFounded: 2002
Owner: Evoke Gaming GroupHeadquarters: Malta
Redbet Casino
Redbet Sports
Redbet Live Betting

Summary

Author: Jacob Jacob

Redbet is a respected bookie among online punters. With a great selection of odds and a easy-to-understand navigation, it is not hard to understand why they have grown in popularity.

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Ladbrokes

  • One of the great football bookies
  • Very UK-focused selection
  • Experienced and reliable
  • Lots of restricted countries
Welcome Offer
Bet £5 get £20 in Free bets
Claim Go to website

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: Ladbrokes Coral Group plcHeadquarters: London
Ladbrokes home page
Ladbrokes live betting
Ladbrokes Casino

Summary

Author: Ben Ben

Regarding football betting, Ladbrokes has most of the competition beaten. Both their standard selection and special bets hold a really high standard. Also, they provide great offers, such as acca insurances. The only issue is that their withdrawal process can be quite slow at times.

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Paddy Power

  • Fast verification
  • Instant withdrawal to debit cards
  • Always great specials on
  • Heavy UK-focus is an issue for some
Welcome Offer
£20 Risk Free Bet
Claim Go to website

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.

Website: paddypower.comFounded: 1988
Owner: Paddy Power BetfairHeadquarters: Dublin
Paddy Power homepage
Paddy Power live bet
Paddy Power Games

Summary

Author: Ben Ben

One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.

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Coral

  • Daily football acca promos
  • Super for horse racing & greyhounds
  • Great reputation
  • Only good for UK punters
  • Design could be more modern
Welcome Offer
Bet £5 get £20 in Free bets
Claim Go to website

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral live betting
Coral Casino

Summary

Author: Ben Ben

Without having the greatest looking product on the web, Coral impresses with a very large selection of odds and a fine pay-out percentage. Also, they are one of the best bookies when it comes to horse racing and other British-liked sports and events.

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Unibet

  • User-friendly interface
  • Wide range of odds from top provider Kambi
  • Helpful customer service
  • Bettors cannot request-a-bet
  • Can limit some winning players
Welcome Offer
£40 Money Back
+ £10 casino bonus
Claim Go to website

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

Website: unibet.comFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet Sports
Unibet live bet
Unibet Casino UK

Summary

Author: Ben Ben

One of the biggest international bookies out there. Not as UK-focused as the betting sites founded in the UK, but still one of the most popular choices among punters. It is easy to understand why, as Unibet offer players a complete product.

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Frequently asked questions about football betting sites

Football is the biggest sport in the world of betting. Therefore, most betting sites have got a high focus on football. Please have a look at some of the most common questions about the subject.

What characterizes a good football betting site?

For the betting sites that offer a good football betting experience, some things stand out. Such things are quality of football odds, good selection of in-play betting, a great cash out feature, but also special promotions, such as acca insurances. Read more about this further down on this page.

Which is the best football betting site?

There are many really good ones; Bet365, Betfair and Betway are good examples. But it all depends on your preference. Read more about the different things to think about when it comes to football betting sites below.

Which betting site provide the best odds on football?

This depends on a number of factors and different games or markets, but some of the best ones in this regard are Pinnacle, Betfair (exchange) and Betfred.

What are the most common bets on football?

The win-draw-win market is still the most common to bet on when it comes to football. But other big markets are Draw no bet (DNB), over/under, or the growing Asian Handicap markets.

Which betting site is the best to cash out football bets?

A very common question, as there are many punters that like to go for big accas. And when it comes to accas, the cash out feature really shines. The best cash out features can be found with Bet365 and Betfair, but there are of course more options with great cash out features.

Can I bet on football on a betting app?

Yes, of course! Check out our ranking of the best betting apps.

Latest football promotions

BetVictor Offer: Football Flashback Cashback

With BetVictor, you could get a surprise cash refund of up to £25 if a top team you back fails to win the match. Read more

Betway Offer - Man Utd v Chelsea: First Goal Wins

The standout fixture in this weekend's Premier League schedule is the subject of a fantastic offer from Betway. Read more

The best betting sites for football

There are many factors and criteria that define whether a betting site can be classed as ‘the best’ when it comes to football betting. We have compared the different betting sites respective strengths and weaknesses when it comes to football odds and decided on a few that we think are the best for football betting. We have looked at which betting sites offer the best odds, live odds, offers and campaigns. After considering lots of good sites, we have narrowed it down to just these ones. These four betting sites achieve a high standard within all of these criteria and are therefore rated as the best sites for football betting.

Owlie football betting sites

Scroll down for specific features of football betting sites.

Top 10 football betting sites

List of the top football betting sites in the UK:

  1. Betfair: Fantastic cash out feature
  2. Betway: Reliable UK bookmaker
  3. Bet365: Best live betting in the world
  4. 888Sport: Great selection of football odds
  5. BetVictor: Best special features
  6. Redbet: Trusted UK bookmaker
  7. Ladbrokes: Outstanding football promos
  8. Mr Play: New bookie with great odds
  9. Unibet: Among the best selections of odds 
  10. LeoVegas: Best mobile football betting

Betting sites football

  1. 5 x £20 Free Bets

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  2. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

  3. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  4. Bet £10 get £40 in Free bets

    New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

  5. Bet £5 get £30

    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

  6. No welcome offer currently

  7. Bet £5 get £20 in Free bets

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  8. Bet £10 get £10 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs

Top football betting sites

Betfair

5 x £20 Free Bets

Betfair is the site best suited to those who like to bet on the big leagues like the Premier League, La Liga and the Champions League. Here you will always find odds that few other betting sites can compare with. Betfair has a so-called betting exchange where you can play against other players instead of against a company. Betfair is simply a great a betting site for those that like football odds, regardless of if it is before kick-off or live.

Claim £100 offer

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.


Betway

£10 Free Bet

Betway has got three niches, horse racing, eSports and football. Their selection of football is very good, and often times they have great offers for specific games or accas. Amongst the offers are enhanced odds or free bet promotions. Their odds are perhaps not the absolute best, but still they offer a good payout percentage.

Claim £10 offer

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.


Bet365

100% up to £100 in bet credits

Bet 365 is the world’s largest betting site and a perfect site for those who like to bet on football. Bet365 satisfies all the requirements of what is needed to be considered a complete betting site. What makes Bet365 stand out from the rest is that it offers the widest selection of football odds in the market. With Bet365 you can bet on matches and leagues you didn’t know existed.


Ladbrokes

Bet £5 get £20 in Free bets

When you think about Ladbrokes, you think about British sports. And when you think about British sports, you think about football. Ladbrokes offer high quality odds and markets, so betting on football with Ladbrokes gives you a lot of opportunity to bet on whatever football you choose.

Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.


Unibet

£40 Money Back
+ £10 casino bonus

Swedish-based Unibet is a betting site that suit both beginners and seasoned punters alike. Unibet always offer odds that are close the market's highest and offer odds for matches low down in the league systems. With a great website and good live odds, Unibet is the perfect site for those that love football betting. Unibet is also the best in the industry for promotions and competitions.

Claim £40 offer

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.


Pinnacle

No bonus offer at the moment

With Pinnacle you can always rely on finding the best odds. Pinnacle is the betting site that, on average, pays out the most to its customers. Pinnacle is also one of the few betting companies that welcomes high investments and winning bettors. With Pinnacle you do not need to worry about being restricted if you win - something that earns the site a high rating.


William Hill

Bet £10 & Get £30 in Free Bets

As the classic British betting site that William Hill is, they have a world class selection of football events, games and markets. As a customer with William Hill you can bet on football games on a daily basis, with games ranging from the Premier League to low divisions in obscure countries. All in all, betting on football with William Hill is always a treat.

Claim £30 offer

New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.


Online football betting - How to bet on football

Football stretches across all countries of the world, and it is therefore not a surprise that it is the most common sport to bet on, globally. It also means that betting sites’ always are looking for new types of bets on football. This has lead to a plethora of opportunities for football punters. Below are some of the most common ways to bet on football.

Full time result

Three-way. Bet on the winner of the game, or bet on a draw.

Goals over/under

Can be both two-way and three-way. Usually it is two-way meaning you can bet on more or less than 2.5 goals to be scored. Usually the “line” (where the odds are closest) is drawn at 2.5 for the standard football game.

Both teams to score

What is sounds like. A two-way market where you can bet on “yes” or “no”.

Draw no bet

Two-way bet on the winner. If there is no winner the bet is voided and you get your stake back.

Asian Handicap

Asian handicap sounds complicated, but really isn’t. It removes the possibility of a draw, which and makes it a two-way bet on the winning or losing margin. Terms like “half-win” or “half-loss” can sound tricky, but be sure to check our Asian Handicap-guide and learn all about it.

Football betting sites with cash out

A cash out-feature is vital to compete in today’s football betting climate. Therefore, most serious bookies take measures towards that end. Initially, often by implementing the function in some basic form, as a first step. From there, some betting sites really make an effort to improve their cash out-function.

Such improvements include:

  • Extended markets available
  • Partial cash out
  • Automatic cash out

The best cash out at the moment, is offered by Bet365. We really like that it is applicable for so many leagues and games. Also they have great features for partial and automatic cash out.

Best cash out football betting sites

  1. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. 5 x £20 Free Bets

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  3. Bet £10 & Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  4. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

  5. 100% In-play Profit Boost

    18+ New customers only. Mobile Only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs below www.begambleaware.org

  6. Bet £5 get £20 in Free bets

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  7. Bet £10 get £40 in Free bets

    New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

When should you use cash out?

In general, cash out is there for a reason. The bookies will make about 15% profit on you using the feature, and they know that. In the long run, using the feature on single bets might not be the smartest choice. Instead, the best time to use it is when you have an acca where let’s say 5/6 games are already settled and won and the sixth game is in play. Here you can secure a quite nice win, without risking to lose everything.

Below you can read more about the different criteria we have used for comparison as well as what respective strengths and weaknesses the different betting companies have for football odds.

The best odds for football

  1. Pinnacle
  2. Betfair

1. Pinnacle

Pinnacle’s business concept is to focus on offering the best odds in the market. Pinnacle is the betting site that has the smallest margins on average, which means that you are guaranteed to get the best odds in the market. Pinnacle is a market leader when it comes to football odds and many betting sites copy Pinnacle’s odds directly whilst keeping the margins a little higher.

Pinnacle don’t market themselves with campaigns, bonuses etc. Pinnacle believe that, as a customer, you know that betting on the highest odds is the priority. Pinnacle even accept large bets and welcome winning bettors. There are also no risk of limitations, which you can find with other companies.

  • Best odds and low profit margins
  • Welcome winning bettors - No risk of limitation

2. Betfair

Betfair belongs to the absolute elite when it comes to football odds. You can often find the industry’s best odds at Betfair. What makes Betfair able to offer such high odds is down to the site’s betting exchange. With the betting exchange you can bet against other punters rather than the company. This means that Betfair doesn’t need to worry about losing money, instead they take a small fee from their customer’s winnings.

Betfair is best when it comes to the biggest leagues and here the betting sites match Betfair’s odds. Betfair is not as reliable when it comes to the smaller leagues due to a lower turnover.

  • Play against other players and create your own odds with Betfair’s betting exchange
  • The market’s highest odds with the world’s biggest football leagues

Best odds football

  1. Bet £10 get £40 in Free bets

    New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

  2. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

  3. Bet £10 get £30 in Free Bets
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

  4. 5 x £20 Free Bets

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  5. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  6. £20 Risk Free Bet

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.

  7. Bet £5 get £30

    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

  8. Up to £40 Welcome Bonus

    18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

Largest selection for football betting

  1. Bet365
  2. William Hill

1. Bet365

The range of football betting available at Bet365 is in a league of it’s own; whether you are betting on U19 matches in Argentina, or women’s football in Vietnam, you will find odds at Bet365. If you don’t find the odds at Bet365 then you are probably not going to find them anywhere else. Bet365’s extraordinary selection is available both before the match as well as during.

Bet365 even has a wide selection of betting options for particular matches. You can, among other things, make a half-time bet, Asian handicap, next corner, goalscorer as well as much more.

  • Largest selection of pre-game and live football bets
  • Most betting options for football matches

2. William Hill

William Hill was founded in 1934 and has since become a market leader within football betting. Initially its focus was on British football but today it offers betting on football from all around the world. British and Irish football is still the market it is best at. You can find odds on matches low down in the English, Scottish and Irish league systems.

The selection of odds on football that William Hill offers is world class. William Hill also offers lots of different betting alternatives for each football match. Often, you can find around 150 different betting alternatives for each football match, for example, in the Premier League.

  • Largest selection of football odds in the UK
  • Hundreds of betting options for individual football matches

Selection for football betting

  1. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  2. Bet £10 & Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  3. 5 x £20 Free Bets

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  4. Bet £5 get £20 in Free bets

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  5. £40 Money Back
    + £10 casino bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  6. Bet £10 get £30 in Free Bets
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

  7. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

Live betting on football

  1. Betsson
  2. ComeOn

Betsson

Betsson have, with their new odds site optimized for mobiles, established themselves as one of the best betting sites within live betting. Not only do they have a large selection of live matches but placing a live bet is incredibly seamless. Their homepage is very easy to navigate and the fact that it works just as well from the mobile as the computer means that we have given it a high rating.

Betsson’s section for live betting has everything you need. Few betting companies can compete with Betsson within live betting. Betsson has a large selection of bets, good odds, live streaming and a quick placing of bets. You can’t expect much more from a betting site.

  • New site for mobile - place a bet quicker than ever before
  • Extensive section for live betting - large selection, live streaming and high odds

ComeOn

ComeOn are a bit of an outsider when it comes to live betting. If you have missed ComeOn’s live betting drive then it’s something worth checking out. Here you can find a wide selection of football matches from around the world. The live odds section is easily navigated with, among other things, an overview and search function.

ComeOn has also a unique function for live betting which makes it possible for you to bet on events in the next minute of a football match. You can bet on whether there will be a goal, corner, throw-in, free-kick etc in each minute.

  • Live odds section with odds on football matches 24hrs
  • Bet on events in the next minute of a football match

Live betting on football

  1. Bet £10 get £40 in Free bets

    New Customers only - £10 minimum deposit using promo code FOOTBALL - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply.

  2. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply.

  3. Bet £10 get £30 in Free Bets
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

  4. 5 x £20 Free Bets

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  5. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  6. £20 Risk Free Bet

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.

  7. Bet £5 get £30

    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

  8. Up to £40 Welcome Bonus

    18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

Live streaming football

  1. Unibet
  2. Bet365

Unibet

Unibet have chosen to focus on livestreaming football. The only thing that is required to access live streaming from Europe’s biggest leagues for free, is to create an account and add a small deposit. Unibet even have a section called Unibet-TV where you can find a table showing the upcoming football matches that will be streamed live.

Unibet stream matches from Europe’s largest football leagues. Whether you use the streaming service to bet on matches or to be able to follow your favourite team without expensive tv-companies fees, Unibet-TV is the perfect choice.

  • Live stream football matches from Europe’s biggest leagues
  • A table to see what upcoming football matches will be streamed on Unibet-TV

Bet365

The giant that is Bet365 doesn’t need any further presentation. But in case you have missed that Bet365 live streams thousands of football matches every year then it might be something to take a look at.

At Bet365 you can follow football matches from all levels of football with live streaming. From a top match in Serie A to a division 3 match in Russia with just a few clicks.

  • Live streaming of thousands of football matches every year

  • Live streaming that can easily combine with live betting

Live streaming football

  1. £40 Money Back
    + £10 casino bonus

    New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

  2. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  3. 5 x £20 Free Bets

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

  4. Bet £10 & Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  5. Bet £10 get £30 in Free Bets
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

  6. Bet £5 get £30

    New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting applies. Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

Latest betting sites for football

There are always new football betting sites emerging. Some good, some ok, and some bad. We at Bookiesbonuses only list serious bookmakers, which means you can trust all betting sites listed on our site.

Of course, all new betting sites have got football betting as an option, since it is a very popular sport that is valued by the punters. Some of our favourites that has entered the market in the last couple of years are listed below.

Latest football betting sites

  1. Up to £40 Welcome Bonus

    18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

  2. No welcome offer

  3. Up to £10 Free Bet

    18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply

  4. Double the Odds on any bet

    Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs Apply.

  5. 100% In-play Profit Boost

    18+ New customers only. Mobile Only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs below www.begambleaware.org

Best promotions for football

All the betting sites that we have mentioned above frequently update their sites with promotions focused on football. Except for Pinnacle, who have done away with promotions in order to be able to focus fully on offering the best odds. It is hard to say which betting site offers the best promotions. It varies, but can you can say that Bet365 offer the best promotions for European football.

A very easy way to keep track of what promotions for football are available is to follow the betting sites on social media. Another, even easier way is to take a look at our promotions section, where we collate all the betting companies’ active promotions.

Football promotions

BetVictor Offer: Football Flashback Cashback

With BetVictor, you could get a surprise cash refund of up to £25 if a top team you back fails to win the match. Read more

Betway Offer - Man Utd v Chelsea: First Goal Wins

The standout fixture in this weekend's Premier League schedule is the subject of a fantastic offer from Betway. Read more

Get 9/1 on Chelsea or 25/1 for Sevilla to win - 888sport enhanced odds!

Chelsea begin their Champions League campaign against Sevilla and you can get 9/1 on a Blues triumph. Read more

Bet365 Soccer Substitute Guarantee

If you place a bet on a player through Bet365 and they are taken off before HT, get your stake back as bet credits. Read more

BetVictor Offer - Salah Anytime Goalscorer 5/1 paid in cash!

Enhanced odds Premier League 14 October 2020

As a new customer on BetVictor, you can get a massive 5/1 on Liverpool's Mohamed Salah to score vs Everton. Read more

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