Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.
Read full reviewBest Betting Sites for Football
Find the top bookmakers for your football wagers and claim the best offers here at Bookies Bonuses.
Best Football Betting Sites
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Betfair
- Huge range of #OddsOnThat football bets
- Lots of football odds boosts
- Best odds on the Exchange
- Smaller selection on lower leagues
- Exchange can be confusing
Welcome Offer
Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
Website: betfair.com | Founded: 1999 |
Owner: Betfair International Plc | Headquarters: London |
Summary
Betway
- Football Super Boosts
- #betyourway football markets
- Free Bet Club
- No Asian handicap
- Lacking some alternative markets
Welcome Offer
*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.
Website: betway.com | Founded: 2006 |
Owner: Betway Limited | Headquarters: Malta |
Summary
Betway Sign Up Offer
The Betway welcome offer allows users to claim a £10 matched free bet.
When you register with Betway, you need to make a deposit with a debit card in order to claim this offer.
How to Get Betway Free Bets
1️⃣ Create a Betway account and deposit £10+ via debit card.
2️⃣ Place a bet at odds of 3/4+ (1.75+) and wait for it to settle.
3️⃣ Get a free bet matching your stake up to £10.
Read full reviewBet365
- Biggest live streaming selection
- Best football bet builder
- Loads of existing customer promotions
- No Neteller or Skrill
- Might be overwhelming for beginners
Welcome Offer
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
Website: bet365.com | Founded: 2000 |
Owner: Hillside (sports) ENC | Headquarters: Stoke |
Summary
Bet365 Bonus
The Bet365 open account offer is one that is befitting of arguably the best betting site in the world.
This new and improved bonus allows you to get £30 in free bets off of just a £10 wager.
That's a 300% bonus, and this Bet365 bonus can be claimed right here.
Why You Should Register With Bet365
⭐ As far as volume of markets is concerned, there is not a more comprehensive sportsbook out there.
💰 The list of existing customer promotions is exemplary - with Early Payout being the pick of the bunch.
↗️ Odds boosts are now featured on the site, which is another recent improvement.
Read full reviewBetVictor
- Unique enhanced odds offering
- Promotions each week
- Excellent app for live betting
- Slow verification
- Few markets for small competitions
Welcome Offer
+ 100 Free Spins
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply, see below. Please Gamble Responsibly.
Website: betvictor.com | Founded: 1931 |
Owner: Betvictor Ltd | Headquarters: Gibraltar |
Summary
With a long history and an up-to-date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation processes out there.
Read full review888sport
- Always a choice of bonuses
- Free-to-play football predictor game
- Good customer support
- Not the best app
- Design could be better
Welcome Offer
+ £10 Casino Bonus!
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game & Full T&Cs apply.. BeGambleAware 18+
Website: 888sport.com | Founded: 2008 |
Owner: 888 Holdings PLC | Headquarters: Malta |
Summary
888 is a well-recognised brand on the UK scene. With a large selection of odds both pre-match and in-play, they seldom disappoint. Not only is 888sport one of the top sports betting brands on the market, but 888casino and 888poker are also hugely popular.
Read full reviewLadbrokes
- Heavily involved in football
- Enjoyable platform to use
- Plenty of odds boosts
- Quite old-fashioned
- Country restrictions
Welcome Offer
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
Website: ladbrokes.com | Founded: 1886 |
Owner: Ladbrokes Coral Group plc | Headquarters: London |
Summary
Regarding football betting, Ladbrokes has most of the competition beaten. Both their standard selection and special bets hold a really high standard. Also, they provide great offers, such as acca insurances. The only issue is that their withdrawal process can be quite slow at times.
Read full reviewPaddy Power
- Best bookie for promos
- Outstanding football bet builder
- 'Power Prices' for most games
- Very gimmicky
- Mobile experience could be improved
Welcome Offer
New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.
Website: paddypower.com | Founded: 1988 |
Owner: Paddy Power Betfair | Headquarters: Dublin |
Summary
One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.
Read full reviewBetfred
- Staggering welcome bonus
- Some good existing customer promos
- Ideal for live betting
- Not the best variety
- Needs a glow up
Welcome Offer
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Website: betfred.com | Founded: 1967 |
Owner: Betfred | Headquarters: Warrington |
Summary
Founded in the United Kingdom by the Done brothers, Fred and Peter, Betfred has come a long way since its first shop was established in 1967. Viewers of British sports events will have seen Betfred appear as sponsors across horse racing, rugby league, snooker, football and darts, which are some of the main sports that feature on their sportsbook.
Read full reviewOnline Football Betting
More so than any other sport, the football betting section on any given betting site can either be outstanding, or fairly average.
Now that there are so many different bet types and ways to bet on football, some bookmakers have innovated while others have fallen behind.
This is not the case with, say, horse racing, where the types of markets are far more restricted and it's easier to offer an adequate service.
On this page, you'll learn more about all of the features that make the best football betting sites today.
If you're looking for a welcome offer to use for your football bets, all of the sign up offers on this page can be used on football even if they are not necessarily football-specific.
Our rankings are based on a number of factors but if there is a specific priority that you have, then simply jump to the relevant section using the contents below.
Football betting promotions
Parimatch Football Welcome Offer - Bet £30 Get £30 in Free Bets
Parimatch have updated their welcome offer and now new customers are treated to £30 in free football bets when they bet £30. Read more
Bet365 Bonus Code - £30 in Bet Credits
New customers can get £30 in free bet credits when they sign up and register online through this Bet365 bonus code. Read more
Frequently asked questions about football betting sites
On this page, you can learn all about the world of betting on football. But for a condensed version, simply read these football betting FAQs.
Which is the best football betting site?
Where can I get the best football betting odds?
It depends on the market, but the Betfair Exchange is generally the best place to start. Bet365 and Paddy Power are also excellent options.
What makes a good football betting site?
For the betting sites that offer a top football betting experience, some things stand out. Such things are the quality of the football odds, a good selection of in-play betting, a great cash out feature, but also special promotions, such as acca insurance and acca bonus.
What are the most common bets on football?
The win-draw-win market is still the most common to bet on when it comes to football. But other big markets are Draw no bet (DNB), over/under, and the ever-growing Asian Handicap markets.
Which betting site is the best to cash out football bets?
A very common question, as there are many punters that like to go for big accas. And when it comes to accas, the cash out feature really shines. The best cash out features can be found with Bet365 and Betfair, but there are of course more options with great cash out features.
Can I bet on football on a betting app?
Yes, of course! Most top bookies have a betting app for iPhone and Android, and you can place your football wagers on there.
Best betting sites for football
There are many factors and criteria that define whether a betting site can be classed as ‘the best’ when it comes to football betting.
We have compared the different betting sites' respective strengths and weaknesses and decided on a few that we think are the best for football betting.
We have looked at which betting sites offer the best odds, live odds, offers, and campaigns.

Scroll down for specific features of football betting sites.
After considering lots of excellent bookies, we have narrowed it down to the below list. These betting sites achieve a high standard within all of the relevant criteria and are therefore rated as the best sites for football betting.
Best Football Betting Sites
- Betfair: Number one exchange in the business
- Betway: Range of Betway Boosts
- Bet365: Best live betting in the world
- BetVictor: Unique enhanced odds offering
- 888sport: Fresh new betting platform
- Ladbrokes: Reliable, classic bookie
- Paddy Power: Lots of spontaneous promos
- Betfred: #PickYourPunt bet builder
Top Betting sites for football
18+ | begambleaware | Please Gamble Responsibly | Commercial Content | T&Cs Apply
Money Back as Cash up to £20
Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply.
Get £10 in Free Bets
*New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.
Bet £10 Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. T&Cs, time limits and exclusions apply.
Bet £10 Get £40 in bonuses
+ 100 Free Spins18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply, see below. Please Gamble Responsibly.
Bet £10 Get £30
+ £10 Casino Bonus!Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game & Full T&Cs apply.. BeGambleAware 18+
Bet £5 Get £20 in Free bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
Up to £25 in Free Bets
New customers Only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. One free bet offer per customer, household or IP address only. Free bets expires after 7 days. Payment method restrictions apply. T&C's apply. Please Gamble Responsibly.
Bet £10 Get £40 in Bonuses
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Football Betting Markets
Football stretches across all countries of the world, and it is therefore not a surprise that it is the most common sport to bet on, globally. It also means that betting sites’ always are looking for new types of bets on football. This has lead to a plethora of opportunities for football punters, especially in major tournaments.
Below are some of the most common ways to bet on football, along with some pointers in terms of which bookies do them best.
Full-time result
A three-way bet on the winner of the game. You can back either side or bet on a draw. This is, of course, the bare minimum you will find on any football betting site. More often than not, you will find the best match winner odds on the Betfair Exchange where you bet against other punters.
Draw no bet
In this instance, you pick a winner but if it ends as a draw, the bet is voided and you get your stake back. A much safer play but odds are lower than the standard match-winner market.
Double Chance
Perhaps a good option if you are betting on an underdog, you can go for double chance and this means you win if they draw or win. You'll find this option on all top betting sites, including Betway and Ladbrokes.
Goals over/under
This can be a two-way or a three-way market. Two-way is more straightforward, as if the line is set at 2.5 for example, you simply either win or lose. If it is three-way, the line will be set as a whole number such as 2, and 'exactly 2 goals' would be the third option along with the over and under.
On top betting sites such as Bet365, you can bet on Asian total goals, which is more complex again.
Both teams to score
This is exactly what it sounds like. A two-way market where you can bet on “yes” or “no”.
Asian Handicap
Something most beginners would usually avoid, but this can be a fun way to bet on football. The oddsmakers essentially give one team a headstart, making it as close to a 50-50 contest as possible, and then you pick a side. It can get complicated when quarter goals are involved, so be sure to check our Asian Handicap guide and learn all about it.
A good place to start, though, is to understand that if you back a team with an Asian handicap of 0.0, this is the same as draw no bet. If you back a team with an Asian handicap of +0.5, this is the same as double chance.
Football betting sites: Leagues
Recommended football betting site

Paddy Power
Up to £25 in Free Bets
Paddy Power is one of the best all-round betting sites around, and their football offering is a big reason for that. For the top leagues, there are hundreds of markets, including request-a-bet style wagers and a bet builder. You can also find great odds boosts within most top fixtures. When you view their full list of football matches for each day, you will see how deep their impressive selection goes.
Football bet builders
In recent years, bet builders have gone from being a special feature offered by one or two bookies, to now being an essential part of a betting site.
This popular feature allows you to put together exactly the bet you want. You can combine a range of selections such as the match result, goalscorers, cards, and corners into one big bet - essentially, a same game accumulator.

William Hill offer one of the best bet builders among UK bookies.
Some bookies allow you to add player stats to your bet builder, with shots or shots on target among the most common.
Not all bet builders have to be long shots, but you can combine multiple bet builders into one big accumulator if you really want to shoot for the stars.
Top 10 Bookies for Bet Builders in 2023
The Bet Builder is now a staple of UK betting sites, and in 2023 there is a variety of sports available. Each bookmaker offers something different, as we break down in this ... Read more
Football betting offers
All the betting sites that we have mentioned above frequently update their sites with offers focused on football.
It is hard to say which betting site offers the best football offers. It varies, but can you can say that Bet365 offer the best promotions for European football.
Classic bookies like Betfred also do a great job in this regard, and you can regularly find free bets on their site.
A very easy way to keep track of what promotions for football are available is to follow the betting sites on social media. An even easier way is to take a look at our football betting offers page, which details all of the best deals on the market.
The most common football betting offers include, but are not limited to:
- Free bets
- Bet 10 Get 30
- Deposit bonus
- Acca Insurance
- Acca bonus
- Early payout
- Money back
Top football betting offer

888sport Welcome Offer
Bet £10 Get £30
+ £10 Casino Bonus!
With 888sport, you can claim an excellent welcome offer and use it on your football bets. Additionally, there are lots of existing customer promotions to be claimed, many of them centred around the Premier League and other top competitions.
Betting sites with cash out
A cash out feature is vital in order for football betting sites to compete in today’s climate. Therefore, most serious bookies take measures towards that end.
The cash out offering used to be rigid, but some betting sites now really make an effort to improve their cash out function. Such improvements include:
- More markets available
- Partial cash out
- Automatic cash out
- 100% cash out before the event

Bet365 is arguably the best football betting site for cash out.
Most, if not all bookies offer cash out on football markets, but the best ones are those that tick all of the above boxes.
The ability to cash out and get your whole stake back before the event starts (as long as the odds haven't changed) is a particularly beneficial feature, and one the Bet365 offers users.
Bet365 cash out

Bet365 Cash Out
Bet £10 Get £30 in Free Bets
It is very easy to cash out your bet on Bet365, regardless of whether or not your chosen event has started. You can even edit your bet, which is essentially cashing out and placing it again with your new selections added. Bet365 excels in all areas of live betting, especially within football.
Football betting odds
Regardless of which football markets you are betting on, you want the very best odds possible. In fact, this is probably the number one most important thing when it comes to deciding which bookie to bet with.
Of course, it cannot be guaranteed that a certain bookie will have the best price for every available bet, but there are some that tend to have better odds across the board than others.
Some football betting sites are more generous when it comes to, for example, player props, whereas others might offer a higher payout percentage on the match-winner market.
Odds formats
- Decimal (3.00)
- Fractional (2/1)
- American (+200)
You should be able to choose which odds format you want on each betting site.
A good way to judge the payout rate is by looking at a two-way market that is as close to 50-50 as possible and looking at the odds offered for each option. If the odds on two possible outcomes are 10/11 (1.91) apiece, that is much better than 5/6 (1.83).
You might find that the payout rate, and therefore the odds, are better on the top leagues than more niche leagues because the oddsmakers have more data at their disposal to be able to set accurate lines.
Best football betting odds

Betfair
Money Back as Cash up to £20
Betfair belongs to the absolute elite when it comes to football odds. You can often find the industry’s best odds at Betfair. What makes Betfair able to offer such high odds is down to the site’s betting exchange. With the betting exchange, you can bet against other punters rather than the company. This means that Betfair doesn’t need to worry about their own liability - instead, they take a small commission on exchange transactions.
There is also a regular sportsbook on the Betfair site, and the odds there are more than fair too. There are even enhanced odds on a regular basis, allowing you to find extra value.
Live betting on football
In-play action is a huge part of football betting today, and you can place wagers at any point during a match.
Sometimes, you might like to wait to see how the teams have set up tactically before locking in your wager. Or, if the favourite falls behind early, this represents a chance to back them to win at a much bigger price than they would have been pre-match.
On the best football betting sites for live betting, you'll be able to bet not only on the standard markets such as the result and total goals, but also on things like corners and cards.
Some bookies will even allow you to put together a bet builder in-play, whereas others have in-play boosts or specific football betting offers that are specific to in-play betting.
Ben
Website Manager"I probably place more bets in-play than I do pre-match. Markets such as a certain player to be booked, or total team corners, are perfect if you are able to recognise the way a game is going and spot value. You also get more variation in the odds offered in-play, so it's important to shop for the best prices. Bet365, LeoVegas, and William Hill are among the best in this regard."
Recommended for live betting

LeoVegas
Win up to £100 extra winnings
with your profit boost!
LeoVegas put a lot of attention towards their mobile product, and this goes hand in hand with their live betting offering. For football, a wide range of leagues are covered on the site, meaning there are many live betting opportunities at all times. There is an 'Instant Betting' feature that allows you to bet on things like the next throw in. An in-play bet builder is also available.
Live streaming
The top betting sites offer live streaming across a wide range of sports, and this includes the top European football leagues.
You won't be able to watch the Premier League through online bookies, but the likes of Bet365, Betfair, Ladbrokes, and other sites show action from Spain, Germany, Italy, France, and more.
On top of that, lots of niche leagues are widely available to watch. Whether it's in Argentina, Denmark, Japan or Belgium, the chances are, you'll find it on one of the below bookies.
Best Bookies for Live Football Streaming
Recommended bookie for live streaming

Ladbrokes
Bet £5 Get £20 in Free bets
The Ladbrokes site has excellent live streaming availability and functionality. Games that are available for streaming are marked with a 'Watch' button, with leagues including the German Bundesliga, Spanish La Liga, and Italian Serie A. If you are also into other sports, you can watch plenty through Ladbrokes, especially horse racing.