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Betting sites & offers for football

Find the best betting companies for Premier League, Serie A, La Liga and more



No bonus

Turnover: No requirements

Lowest odds:

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100% up to £100 in bet credits

Turnover: No requirements

Lowest odds: 1/5 (1.20)

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£30 Risk Free Bet

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

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£20 Free bet

Turnover: No requirements

Lowest odds: -

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3 x £10 Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

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£30 Free Bet

Turnover: 1x bonus amount

Lowest odds: 3/4 (1.75)

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£50 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

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The best betting sites for football

There are many factors and criteria that define whether a betting site can be classed as ‘the best’ when it comes to football betting. We have compared the different betting sites respective strengths and weaknesses when it comes to football odds and decided on a few that we think are the best for football betting. We have looked at which betting sites offer the best odds, live odds, offers and campaigns. After considering lots of good sites, we have narrowed it down to just these ones. These four betting sites achieve a high standard within all of these criteria and are therefore rated as the best sites for football betting.

  1. Pinnacle
  2. Bet365
  3. Unibet
  4. Betfair

1. Pinnacle

With Pinnacle you can always rely on finding the best odds. Pinnacle is the betting site that, on average, pays out the most to its customers. Pinnacle is also one of the few betting companies that welcomes high investments and winning bettors. With Pinnacle you do not need to worry about being restricted if you win - something that earns the site a high rating.

Visit Pinnacle

2. Bet365

Bet 365 is the world’s largest betting site and a perfect site for those who like to bet on football. Bet365 satisfies all the requirements of what is needed to be considered a complete betting site. What makes Bet365 stand out from the rest is that it offers the widest selection of football odds in the market. With Bet365 you can bet on matches and leagues you didn’t know existed.

Visit Bet635

3. Unibet

Unibet are a betting site that suit Swedish customers particularly well. Unibet always offer odds that match the market's highest and offer odds for matches low down in the Swedish league system. With a great website and good live odds, Unibet is the perfect site for those that love football betting. Unibet is also the best in the industry for campaigns and competitions.

Visit Unibet

4. Betfair

Betfair is the site best suited to those who like to bet on the big leagues like the Premier League, La Liga and the Champions League. Here you will always find odds that few other betting sites can compare with. Betfair has a so-called betting exchange where you can play against other players instead of against a company. Betfair is simply a great a betting site for those that like football odds, regardless of if it is before kick-off or live.

Visit Betfair

Below you can read more about the different criteria we have used for comparison as well as what respective strengths and weaknesses the different betting companies have for football odds.

Betting sites football

  1. No bonus

  2. 100% up to £100 in bet credits

  3. £30 Risk Free Bet

  4. £20 Free bet

  5. 3 x £10 Free Bets

  6. £30 Free Bet

  7. £50 Free Bet

T&C apply

The best odds for football

  1. Pinnacle
  2. Bet365

1. Pinnacle

Pinnacle’s business concept is to focus on offering the best odds in the market. Pinnacle is the betting site that has the smallest margins on average, which means that you are guaranteed to get the best odds in the market. Pinnacle is a market leader when it comes to football odds and many betting sites copy Pinnacle’s odds directly whilst keeping the margins a little higher.

Pinnacle don’t market themselves with campaigns, bonuses etc. Pinnacle believe that, as a customer, you know that betting on the highest odds is the priority. Pinnacle even accept large bets and welcome winning bettors. There are also no risk of limitations, which you can find with other companies.

  • Best odds and low profit margins
  • Welcome winning bettors - No risk of limitation

Visit Pinnacle

2. Betfair

Betfair belongs to the absolute elite when it comes to football odds. You can often find the industry’s best odds at Betfair. What makes Betfair able to offer such high odds is down to the site’s betting exchange. With the betting exchange you can bet against other punters rather than the company. This means that Betfair doesn’t need to worry about losing money, instead they take a small fee from their customer’s winnings.

Betfair is best when it comes to the biggest leagues and here the betting sites match Betfair’s odds. Betfair is not as reliable when it comes to the smaller leagues due to a lower turnover.

  • Play against other players and create your own odds with Betfair’s betting exchange
  • The market’s highest odds with the world’s biggest football leagues

Visit Betfair

Best odds football

  1. No bonus

  2. £20 Free bet

  3. £50 Free Bet

  4. £30 Free Bet

  5. 50% up to £200
    + 12 Free Bets

  6. 3 x £10 Free Bets

  7. £20 Risk Free Bet

T&C apply

Largest selection for football betting

  1. Bet365
  2. William Hill

1. Bet365

The range of football betting available at Bet365 is in a league of it’s own; whether you are betting on U19 matches in Argentina, or women’s football in Vietnam, you will find odds at Bet365. If you don’t find the odds at Bet365 then you are probably not going to find them anywhere else. Bet365’s extraordinary selection is available both before the match as well as during.

Bet365 even has a wide selection of betting options for particular matches. You can, among other things, make a half-time bet, Asian handicap, next corner, goalscorer as well as much more.

  • Largest selection of pre-game and live football bets
  • Most betting options for football matches

Visit Bet635

2. William Hill

William Hill was founded in 1934 and has since become a market leader within football betting. Initially its focus was on British football but today it offers betting on football from all around the world. British and Irish football is still the market it is best at. You can find odds on matches low down in the English, Scottish and Irish league systems.

The selection of odds on football that William Hill offers is world class. William Hill also offers lots of different betting alternatives for each football match. Often, you can find around 150 different betting alternatives for each football match, for example, in the Premier League.

  • Largest selection of football odds in the UK
  • Hundreds of betting options for individual football matches

Visit William Hill

Selection for football betting

  1. 100% up to £100 in bet credits

  2. 3 x £10 Free Bets

  3. £20 Free bet

  4. £50 Free Bet

  5. £30 Risk Free Bet

  6. £60 in Free Bets & Spins

  7. £30 Free Bet

T&C apply

Live betting on football

  1. Betsson
  2. ComeOn


Betsson have, with their new odds site optimized for mobiles, established themselves as one of the best betting sites within live betting. Not only do they have a large selection of live matches but placing a live bet is incredibly seamless. Their homepage is very easy to navigate and the fact that it works just as well from the mobile as the computer means that we have given it a high rating.

Betsson’s section for live betting has everything you need. Few betting companies can compete with Betsson within live betting. Betsson has a large selection of bets, good odds, live streaming and a quick placing of bets. You can’t expect much more from a betting site.

  • New site for mobile - place a bet quicker than ever before
  • Extensive section for live betting - large selection, live streaming and high odds

Visit Betsson


ComeOn are a bit of an outsider when it comes to live betting. If you have missed ComeOn’s live betting drive then it’s something worth checking out. Here you can find a wide selection of football matches from around the world. The live odds section is easily navigated with, among other things, an overview and search function.

ComeOn has also a unique function for live betting which makes it possible for you to bet on events in the next minute of a football match. You can bet on whether there will be a goal, corner, throw-in, free-kick etc in each minute.

  • Live odds section with odds on football matches 24hrs
  • Bet on events in the next minute of a football match

Visit ComeOn

Live betting on football

  1. 100% up to €25

  2. £10 Free Bet

  3. 3 x £10 Free Bets

  4. £20 Free bet

  5. £50 Free Bet

  6. 50% up to £200
    + 12 Free Bets

  7. £30 Risk Free Bet

T&C apply

Live streaming football

  1. Unibet
  2. Bet365


Unibet have chosen to focus on livestreaming football. The only thing that is required to access live streaming from Europe’s biggest leagues for free, is to create an account and add a small deposit. Unibet even have a section called Unibet-TV where you can find a table showing the upcoming football matches that will be streamed live.

Unibet stream matches from Europe’s largest football leagues. Whether you use the streaming service to bet on matches or to be able to follow your favourite team without expensive tv-companies fees, Unibet-TV is the perfect choice.

  • Live stream football matches from Europe’s biggest leagues
  • A table to see what upcoming football matches will be streamed on Unibet-TV

Visit Unibet


The giant that is Bet365 doesn’t need any further presentation. But in case you have missed that Bet365 live streams thousands of football matches every year then it might be something to take a look at.

At Bet365 you can follow football matches from all levels of football with live streaming. From a top match in Serie A to a division 3 match in Russia with just a few clicks.

  • Live streaming of thousands of football matches every year

  • Live streaming that can easily combine with live betting

Visit Bet365

Live streaming football

  1. £30 Risk Free Bet

  2. 100% up to £100 in bet credits

  3. £20 Free bet

  4. 3 x £10 Free Bets

  5. £60 in Free Bets & Spins

  6. Bet £10 & Get £40

  7. €20 Free bet

T&C apply

Best promotions for football

All the betting sites that we have mentioned above frequently update their sites with promotions focused on football. Except for Pinnacle, who have done away with promotions in order to be able to focus fully on offering the best odds. It is hard to say which betting site offers the best promotions. It varies, but can you can say that Bet365 offer the best promotions for European football.

A very easy way to keep track of what promotions for football are available is to follow the betting sites on social media. Another, even easier way is to take a look at our promotions section, where we collate all the betting companies’ active promotions.

Football promotions

Betfair is offering another great 80/1 football acca on the mid-week Premier League action

Football Acca Premier League 12 December 2017 - 13 December 2017

These week's 80/1 odds are for Man Utd, Man City, Liverpool and Leicester City to all win. Read more

888Sport are offering enhanced odds for West Ham vs. Arsenal

Enhanced odds Premier League 12 December 2017 - 13 December 2017

888 Sport are offering 33/1 for West Ham to win and 7/1 for Arsenal to win. Read more

Bet £10 and get £30 in free bets, plus a free bet on Man Utd v Man City

Free Bet Premier League 8 December 2017 - 10 December 2017

888Sport are offering a very generous incentive to sign up for their new customer offer ahead of the Manchester derby. Read more

Betfair are offering new customers 18/1 on Arsenal to beat Bate Borisov

Enhanced odds Europa League 7 December 2017 - 7 December 2017

Arsenal, who host the Belarussian champions tonight, have already secured top spot in Europa League Group H. Read more

Betfair are offering 60/1 on Man City, Arsenal, Liverpool & Bournemouth to win

Football Acca Premier League 29 November 2017

This betting accumulator is for new customers only. So, if you are thinking of joining Betfair this could be a great way to kick-start your account! Read more

888Sport are offering enhanced odds for Watford v Man Utd

Enhanced odds Premier League 27 November 2017

This new customer promotion is offering odds of 33/1 for Watford to win or 7/1 for Man Utd to win Read more

Coral are offering new customers: Chelsea to beat Swansea at odds of 33/1

Enhanced odds Premier League 27 November 2017 - 30 November 2017

On Wednesday, 19th placed Swansea travel to Stamford Bridge to face a 3rd placed Chelsea side. Read more

30/1 Arsenal to beat FC Koln with Betfair's new customer offer

Enhanced odds Europa League 23 November 2017 - 24 November 2017

Arsenal head to Cologne on the back of an impressive victory in the north London derby. Read more

Betfair is offering a 70/1 acca for Man City, Chelsea, Liverpool and Burnley to win

Football Acca Premier League 17 November 2017 - 19 November 2017

This Saturday 3 PM Acca is a great way to set up a new Betfair account with some free bets. Read more

Betfair is offering enhanced betting odds on England to beat Brazil

Enhanced odds Football 14 November 2017 - 15 November 2017

This new customer offer from Betfair may be a nice way to spice up another international friendly Read more