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Betting sites & offers for football

Find the best betting companies for Premier League, Serie A, La Liga and more

Best betting sites for football

Rank Bonus

5 x £20 Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim £100

T&C: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.


£50 Free Bet

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim £50

T&C: 18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.


100% up to £100 in bet credits

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim £100

T&C: New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


£30 Bonus Money

Turnover: 3x bonus amount

Lowest odds: 2/5 (1.40)

Claim £30

T&C: Place your first sportsbook bet, and if it loses we’ll refund you up to £30 as a bonus. Minimum bet £1, Minimum odds 2/5 (1.40). If your bet wins, you have completed the bonus, you receive your winnings and your stake. Only the first settled bet of up to £30 in a System bet, or an E/W bet, will be eligible for a refund. You cannot withdraw your bonus money until you’ve completed the bonus (or if you’ve cancelled it or if it has expired). Sportsbook wagering requirements x3.  New customers only. 18+. Terms and Conditions Apply. BeGambleAware.org


No bonus

Turnover: No requirements

Lowest odds:

Claim T&C apply, +18

Bet £10 & Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim £30

T&C: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.


£30 Free Bet

Turnover: 1x bonus amount

Lowest odds: 3/4 (1.75)

Claim £30 T&C apply, +18

100% up to £100

Turnover: 10x bonus amount

Lowest odds: 4/5 (1.80)

Claim £100 T&C apply, +18

Latest football promotions

Betfair are offering new customers 40/1 on France to beat Croatia

Enhanced odds World Cup 13 July 2018 - 15 July 2018

You won't find much better value odds that this - Allez les bleus! Read more

888Sport promotion: England 11/1 to win bronze

Enhanced odds World Cup 13 July 2018 - 14 July 2018

It's been emotional. Now it's time to cash in as England say farewell. Read more

The best betting sites for football

There are many factors and criteria that define whether a betting site can be classed as ‘the best’ when it comes to football betting. We have compared the different betting sites respective strengths and weaknesses when it comes to football odds and decided on a few that we think are the best for football betting. We have looked at which betting sites offer the best odds, live odds, offers and campaigns. After considering lots of good sites, we have narrowed it down to just these ones. These four betting sites achieve a high standard within all of these criteria and are therefore rated as the best sites for football betting.

Betting sites football

  1. 5 x £20 Free Bets

  2. £50 Free Bet

  3. 100% up to £100 in bet credits

  4. £30 Bonus Money

  5. No bonus

  6. Bet £10 & Get £30 in Free Bets

  7. £30 Free Bet

  8. 100% up to £100

T&C apply, +18

Top football betting sites


5 x £20 Free Bets

Betfair is the site best suited to those who like to bet on the big leagues like the Premier League, La Liga and the Champions League. Here you will always find odds that few other betting sites can compare with. Betfair has a so-called betting exchange where you can play against other players instead of against a company. Betfair is simply a great a betting site for those that like football odds, regardless of if it is before kick-off or live.

Claim £100
T&C apply, +18


£50 Free Bet

When you think about Ladbrokes, you think about British sports. And when you think about British sports, you think about football. Ladbrokes offer high quality odds and markets, so betting on football with Ladbrokes gives you a lot of opportunity to bet on whatever football you choose.


100% up to £100 in bet credits

Bet 365 is the world’s largest betting site and a perfect site for those who like to bet on football. Bet365 satisfies all the requirements of what is needed to be considered a complete betting site. What makes Bet365 stand out from the rest is that it offers the widest selection of football odds in the market. With Bet365 you can bet on matches and leagues you didn’t know existed.

Claim £100
T&C apply, +18


£30 Bonus Money

Swedish-based Unibet is a betting site that suit both beginners and seasoned punters alike. Unibet always offer odds that are close the market's highest and offer odds for matches low down in the league systems. With a great website and good live odds, Unibet is the perfect site for those that love football betting. Unibet is also the best in the industry for promotions and competitions.

Claim £30
T&C apply, +18


No bonus

With Pinnacle you can always rely on finding the best odds. Pinnacle is the betting site that, on average, pays out the most to its customers. Pinnacle is also one of the few betting companies that welcomes high investments and winning bettors. With Pinnacle you do not need to worry about being restricted if you win - something that earns the site a high rating.

T&C apply, +18

William Hill

Bet £10 & Get £30 in Free Bets

As the classic British betting site that William Hill is, they have a world class selection of football events, games and markets. As a customer with William Hill you can bet on football games on a daily basis, with games ranging from the Premier League to low divisions in obscure countries. All in all, betting on football with William Hill is always a treat.


£30 Free Bet

Betway has got three niches, horse racing, eSports and football. Their selection of football is very good, and often times they have great offers for specific games or accas. Amongst the offers are enhanced odds or free bet promotions. Their odds are perhaps not the absolute best, but still they offer a good payout percentage.

Claim £30
T&C apply, +18

Online football betting - How to bet on football

Football stretches across all countries of the world, and it is therefore not a surprise that it is the most common sport to bet on, globally. It also means that betting sites’ always are looking for new types of bets on football. This has lead to a plethora of opportunities for football punters. Below are some of the most common ways to bet on football.

Full time result

Three-way. Bet on the winner of the game, or bet on a draw.

Goals over/under

Can be both two-way and three-way. Usually it is two-way meaning you can bet on more or less than 2.5 goals to be scored. Usually the “line” (where the odds are closest) is drawn at 2.5 for the standard football game.

Both teams to score

What is sounds like. A two-way market where you can bet on “yes” or “no”.

Draw no bet

Two-way bet on the winner. If there is no winner the bet is voided and you get your stake back.

Asian Handicap

Asian handicap sounds complicated, but really isn’t. It removes the possibility of a draw, which and makes it a two-way bet on the winning or losing margin. Terms like “half-win” or “half-loss” can sound tricky, but be sure to check our Asian Handicap-guide and learn all about it.  

Football betting sites with cash out

A cash out-feature is vital to compete in today’s football betting climate. Therefore, most serious bookies take measures towards that end. Initially, often by implementing the function in some basic form, as a first step. From there, some betting sites really make an effort to improve their cash out-function.

Such improvements include:

  • Extended markets available
  • Partial cash out
  • Automatic cash out

The best cash out at the moment, is offered by Bet365. We really like that it is applicable for so many leagues and games. Also they have great features for partial and automatic cash out.

Best cash out football betting sites

  1. 100% up to £100 in bet credits

  2. 5 x £20 Free Bets

  3. Bet £10 & Get £30 in Free Bets

  4. £30 Free Bet

  5. 2 x 100% Profit Boosts

  6. £50 Free Bet

  7. 100% up to £100

T&C apply, +18
When should you use cash out?

In general, cash out is there for a reason. The bookies will make about 15% profit on you using the feature, and they know that. In the long run, using the feature on single bets might not be the smartest choice. Instead, the best time to use it is when you have an acca where let’s say 5/6 games are already settled and won and the sixth game is in play. Here you can secure a quite nice win, without risking to lose everything.

Below you can read more about the different criteria we have used for comparison as well as what respective strengths and weaknesses the different betting companies have for football odds.

The best odds for football

  1. Pinnacle
  2. Betfair

1. Pinnacle

Pinnacle’s business concept is to focus on offering the best odds in the market. Pinnacle is the betting site that has the smallest margins on average, which means that you are guaranteed to get the best odds in the market. Pinnacle is a market leader when it comes to football odds and many betting sites copy Pinnacle’s odds directly whilst keeping the margins a little higher.

Pinnacle don’t market themselves with campaigns, bonuses etc. Pinnacle believe that, as a customer, you know that betting on the highest odds is the priority. Pinnacle even accept large bets and welcome winning bettors. There are also no risk of limitations, which you can find with other companies.

  • Best odds and low profit margins
  • Welcome winning bettors - No risk of limitation

Visit Pinnacle

2. Betfair

Betfair belongs to the absolute elite when it comes to football odds. You can often find the industry’s best odds at Betfair. What makes Betfair able to offer such high odds is down to the site’s betting exchange. With the betting exchange you can bet against other punters rather than the company. This means that Betfair doesn’t need to worry about losing money, instead they take a small fee from their customer’s winnings.

Betfair is best when it comes to the biggest leagues and here the betting sites match Betfair’s odds. Betfair is not as reliable when it comes to the smaller leagues due to a lower turnover.

  • Play against other players and create your own odds with Betfair’s betting exchange
  • The market’s highest odds with the world’s biggest football leagues

Visit Betfair

Best odds football

  1. No bonus

  2. 5 x £20 Free Bets

  3. £50 Free Bet

  4. £30 Free Bet

  5. 50% up to £100

  6. Bet £10 & Get £30 in Free Bets

  7. £20 Risk Free Bet

T&C apply, +18

Largest selection for football betting

  1. Bet365
  2. William Hill

1. Bet365

The range of football betting available at Bet365 is in a league of it’s own; whether you are betting on U19 matches in Argentina, or women’s football in Vietnam, you will find odds at Bet365. If you don’t find the odds at Bet365 then you are probably not going to find them anywhere else. Bet365’s extraordinary selection is available both before the match as well as during.

Bet365 even has a wide selection of betting options for particular matches. You can, among other things, make a half-time bet, Asian handicap, next corner, goalscorer as well as much more.

  • Largest selection of pre-game and live football bets
  • Most betting options for football matches

Visit Bet635

2. William Hill

William Hill was founded in 1934 and has since become a market leader within football betting. Initially its focus was on British football but today it offers betting on football from all around the world. British and Irish football is still the market it is best at. You can find odds on matches low down in the English, Scottish and Irish league systems.

The selection of odds on football that William Hill offers is world class. William Hill also offers lots of different betting alternatives for each football match. Often, you can find around 150 different betting alternatives for each football match, for example, in the Premier League.

  • Largest selection of football odds in the UK
  • Hundreds of betting options for individual football matches

Visit William Hill

Selection for football betting

  1. 100% up to £100 in bet credits

  2. Bet £10 & Get £30 in Free Bets

  3. 5 x £20 Free Bets

  4. £50 Free Bet

  5. £30 Bonus Money

  6. £30 in Free Bets

  7. £30 Free Bet

T&C apply, +18

Live betting on football

  1. Betsson
  2. ComeOn


Betsson have, with their new odds site optimized for mobiles, established themselves as one of the best betting sites within live betting. Not only do they have a large selection of live matches but placing a live bet is incredibly seamless. Their homepage is very easy to navigate and the fact that it works just as well from the mobile as the computer means that we have given it a high rating.

Betsson’s section for live betting has everything you need. Few betting companies can compete with Betsson within live betting. Betsson has a large selection of bets, good odds, live streaming and a quick placing of bets. You can’t expect much more from a betting site.

  • New site for mobile - place a bet quicker than ever before
  • Extensive section for live betting - large selection, live streaming and high odds

Visit Betsson


ComeOn are a bit of an outsider when it comes to live betting. If you have missed ComeOn’s live betting drive then it’s something worth checking out. Here you can find a wide selection of football matches from around the world. The live odds section is easily navigated with, among other things, an overview and search function.

ComeOn has also a unique function for live betting which makes it possible for you to bet on events in the next minute of a football match. You can bet on whether there will be a goal, corner, throw-in, free-kick etc in each minute.

  • Live odds section with odds on football matches 24hrs
  • Bet on events in the next minute of a football match

Visit ComeOn

Live betting on football

  1. 100% up to €25

  2. £10 Free Bet

  3. Bet £10 & Get £30 in Free Bets

  4. 5 x £20 Free Bets

  5. £50 Free Bet

  6. 50% up to £100

  7. £30 Bonus Money

T&C apply, +18

Live streaming football

  1. Unibet
  2. Bet365


Unibet have chosen to focus on livestreaming football. The only thing that is required to access live streaming from Europe’s biggest leagues for free, is to create an account and add a small deposit. Unibet even have a section called Unibet-TV where you can find a table showing the upcoming football matches that will be streamed live.

Unibet stream matches from Europe’s largest football leagues. Whether you use the streaming service to bet on matches or to be able to follow your favourite team without expensive tv-companies fees, Unibet-TV is the perfect choice.

  • Live stream football matches from Europe’s biggest leagues
  • A table to see what upcoming football matches will be streamed on Unibet-TV

Visit Unibet


The giant that is Bet365 doesn’t need any further presentation. But in case you have missed that Bet365 live streams thousands of football matches every year then it might be something to take a look at.

At Bet365 you can follow football matches from all levels of football with live streaming. From a top match in Serie A to a division 3 match in Russia with just a few clicks.

  • Live streaming of thousands of football matches every year

  • Live streaming that can easily combine with live betting

Visit Bet365

Live streaming football

  1. £30 Bonus Money

  2. 100% up to £100 in bet credits

  3. 5 x £20 Free Bets

  4. Bet £10 & Get £30 in Free Bets

  5. £30 in Free Bets

  6. Bet £10 & Get £40

  7. No bonus offer at the moment

T&C apply, +18

Latest betting sites for football

There are always new football betting sites emerging. Some good, some ok, and some bad. We at Bookiesbonuses only list serious bookmakers, which means you can trust all betting sites listed on our site.

Of course, all new betting sites have got football betting as an option, since it is a very popular sport that is valued by the punters. Some of our favourites that has entered the market in the last couple of years are listed below.

Latest football betting sites

  1. 2 x 100% Profit Boosts

  2. £20 Free Bet

  3. 100% up to £100

  4. 100% up to £50

  5. £10 Acca Free Bet

T&C apply, +18

Best promotions for football

All the betting sites that we have mentioned above frequently update their sites with promotions focused on football. Except for Pinnacle, who have done away with promotions in order to be able to focus fully on offering the best odds. It is hard to say which betting site offers the best promotions. It varies, but can you can say that Bet365 offer the best promotions for European football.

A very easy way to keep track of what promotions for football are available is to follow the betting sites on social media. Another, even easier way is to take a look at our promotions section, where we collate all the betting companies’ active promotions.