Best new Football Betting Offers
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New Football Betting Offers 2021

1 September 2020

There is a wide range of new betting promotions and football free bets that you can claim from online bookies, and we have the best ones listed here.

Football betting makes up a huge part of online bookmakers in the UK, and with so many games to bet on, there are always tons of new football betting offers to claim. 

Betting sign up offers are a great way to kickstart your account, but even as a registered user, you can take advantage of a range of promotions.

We list new football betting offers for existing customers as well as welcome bonuses.

Every month there are new and unique football betting offers to claim, and this month is no different.

Best new football betting offer

888sport New Customer Offer

100% up to £100

The 888sport new customer offer is not only one of the best welcome bonuses out there at the moment, but one of the best football betting offers period. When you deposit £10+ using 888sport promo code 'TOP100' you can get a 100% bonus up to £100.

Claim £100 offer

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply


Latest football betting offers

Betway Offer - £30 Matched Free Bet if Your First Football Acca Loses

Free Bet Football 17 October 2021

Betway have launched a bigger and better welcome offer worth up to £30 in free bets. Read more

Betfair New Customer Offer - Money Back as Cash up to £50

Free Bet Football 13 October 2021

Betfair are offering new customers risk-free bets on this round of club fixtures, with money back as cash. Read more

Football betting sign up offers

Most, if not all, UK bookmakers offer users a welcome bonus when they register with them online. Usually, the sign up offer will come in the form of free bets or a matched deposit.

Another common type of new customer offer is enhanced odds, which is also often seen as an existing customer promotion.

While some online betting sites change their sign up offers from time to time to introduce new football betting offers from time to time, others have had the same deals for a while now. Below are the football betting deals that we deem the best this month.

New Football betting sign up offers

  1. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  2. £30 Matched Free Bet
    If your first football acca loses

    *New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

  3. Money Back as Cash up to £20

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. Bet £10 Get £20 Free Bet

    Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

  6. Bet £10 Get £30 in Free Bets

    Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  7. Bet £10 Get £30
    + Best Odds On All PL Matches

    Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

  8. £20 First Bet Money Back as Cash if It Loses
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

New Football betting promotions

There is a seemingly endless schedule of football all year round, and that means that football betting deals are in abundance - both for new and existing customers.

The sign up offers might catch your eye the most at first, but you should also consider whether the online bookmakers you register with also have ongoing football betting promotions that provide constant value.

Types of football betting deals
  • Free bets
  • Enhanced odds
  • Money back
  • Acca insurance
  • Early payout
  • Acca boost
  • Deposit Bonus
  • Free predictor games

Football free bets

All punters love free bets. In the UK, it is not only the most popular football betting site sign up offer, but also something that is offered as part of different loyalty schemes.

One of the best free bet offers that can be used on football right now is the Betway Free Bet Club, in which you get £10 in free bets every week when you stake £25 on multiples.

Paddy Power offer something similar through the Paddy's Rewards Club, while numerous other UK bookmakers have football free bet deals that show up in their Promotions section from time to time.

Best football free bets deal

Betway Free Bets

£30 Matched Free Bet
If your first football acca loses

With Betway, you can get free bets on a regular basis through the Betway Free Bet Club. You can also get £10 in free bets when you sign up and make your first wager. Other football betting offers also pop up from time to time, such as #betyourway deals and First Goal Wins on certain games.

Claim £30 offer

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.


Football Enhanced Odds

Pretty much every day, there will be odds boosts available on certain football matches. These enhancements are usually available to all users and can be related to just one game or a selection of matches.

Paddy power enhanced odds football betting offer

Paddy Power offer enhanced odds on football, named 'Power Prices'.

Betfair and Paddy Power have great odds boosts for users each day, but enhanced odds can also be the basis of a welcome offer. Football betting sites such as 888sport and William Hill often run promotions ahead of big games, where you can get massively boosted odds on the favourites to win. Extra winnings are usually paid in free bets in this instance.

New enhanced odds offers

8/1 on England or 33/1 for Poland to Win - 888sport Enhanced Odds!

Enhanced odds Football 7 September 2021

Get 8/1 on England to continue their perfect start to the World Cup 2022 qualification campaign. Read more

New Football betting money back offers

With money back specials, you get a refund if your bet loses. Usually, certain circumstances must be met in order to qualify for the returned stake which can be refunded as either cash or a free bet depending on the terms.

These football betting promotions can apply to an individual game as a one-time offer, or to all games within certain leagues.

Mansionbet premier league brace insurance

With this new MansionBet football betting offer, you get your stake back if a brace is scored.

Football betting offer: Money back

Paddy Power New Customer Offer

£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!

The Paddy Power welcome offer allows new customers to place a risk-free first bet, meaning they get a full cash refund if it loses. In addition, you get a £5 free bet to use on a Same Game Multi. Existing Paddy Power customers also get lots of money back football betting offers, for example, up to £10 back in cash if a certain team wins or a particular player scores.

Claim £25 offer

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.


Football betting acca insurance

Many bettors enjoy accumulators because of their low-risk, high-reward nature. Every football fan that has placed an acca has experienced a situation in which one team has let them down, and that is why online betting sites now offer acca insurance as one of the main football betting promotions.

With acca insurance, you get your stake back if one team lets you down.

In order to qualify, you usually need to have five or more selections in your accumulator, however, some allow you to have just four.

The refund is usually credited as a free bet. An exception is the Betfair Acca Edge, which is an optional feature and can be applied to multiple bets with three or more selections. By choosing to activate Betfair Acca Edge on your football multiple, you take lower odds than what the accumulator would normally pay out, but you get a full cash refund if one leg loses.

Bookies with Acca Insurance

18+ | begambleaware | Commercial Content | T&Cs Apply

  1. Free bet if one of 5+ picks loses

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  2. Up to £10 free bet

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  3. Cash refund with Acca Edge

    New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

  4. 4+ fold accas are insured

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

  5. Pre-match or in-play 1X2 bets

    18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

  6. Min odds 1/3 per selection

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  7. £2-£50 stakes qualify

    Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org

  8. Must be 6+ selections

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  9. Games must be on the same day

    18+. Complete 4 Welcome Challenges. Get up to £50 in free bets, 20 free spins (available on Starburst only), an OddsBoost token and a £10 Casino Bonus (10x Wagering reqs). Rewards valid for a limited time only. T&Cs apply.

Early payout football betting offer

Some people say that 2-0 is a dangerous lead, but with some betting sites, two goals is the safest of margins in football.

With this new football betting offer, your match winner bet is a successful one if the team you back leads by two goals at any point in the game.

Two of the bookies that currently offer this deal are Paddy Power and Bet365. You should note that it is only applicable to certain leagues and games, so be sure to check the T&Cs.

Betting site with early payout

Bet365

100% up to £100 in bet credits

Bet365 is one of the best all-round betting sites and, aside from having a great welcome offer, one of the reasons they are so popular is the early payout football betting offer. The deal applies to English, Scottish, Spanish, German, Italian, and French football as well as the UEFA Champions League and Europa League. If you have backed a team to win, either as a single or as part of a multiple or bet builder, that part of the wager will win if the team goes ahead by two goals.

Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


Football betting acca boosts

Accumulators often have big payouts anyway, but with acca boost football betting offers, you can scoop an even tastier profit if all of your picks are spot on.

Different betting sites have different approaches to acca boosts, with some increasing the odds of the multiple before you place it, and some awarding a percentage bonus on top of your original winnings either as cash or as free bets.

Bookie with football acca boosts

Ladbrokes

Bet £5 Get £20 in Free bets

Ladbrokes is a great bookmaker for football betting promotions. You get both acca insurance and acca boosts, which makes this probably the best place to place your football multiples. Add five selections to your bet slip and hit the boost button to get your enhanced odds, and get a Ladbrokes free bet if one pick loses.

Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.


Deposit bonus football betting offers

In the UK, free bets are the most common and popular form of sign up offer. In other countries, a matched first deposit is seen more often across betting sites, and some UK bookmakers have chosen to offer it to punters.

The great thing about deposit bonuses is that you can often get much bigger rewards than free bet football betting offers. However, there are usually wagering requirements attached, meaning you need to bet with the bonus money a certain number of times before it can be withdrawn.

This month, there are plenty of deposit bonuses on football betting sites that can be claimed through Bookiesbonuses.com.

First deposit bonus offers

  1. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  2. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  3. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  4. Currently not accepting UK players
    Click 'Claim' to see other options.

  5. 50% up to £50

    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

  6. 100% up to $150

  7. 100% up to $150

  8. Currently not accepting UK players
    Click 'Claim' to see other options.

  9. 150% up to ₹12,000

New football betting deposit bonus offer

STS Welcome Offer - Up to £40 Joining Bonus

Sportsbook 19 April 2021

Claim the STS welcome offer and get a bonus of up to £40 by placing an accumulator once you've registered online. Read more

888sport New Customer Offer - 100% up to £100

Sportsbook 29 March 2021

Get a deposit bonus of up to £100 when you register with 888sport as a new customer on the new-look betting site. Read more

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