Online Bookmakers 2020 » Top 50+ Bookmakers » Rankings & reviews

Online bookmakers

A list of ALL online bookmakers we've reviewed

Top online bookmakers 2020

Comparing online bookmakers can be a daunting task. There are a lot of them out there, and going through all is almost impossible. Trust us, we know. That is why we have taken it upon ourselves to do it for you. Below is a list of all bookies we have tested. Check out the ratings and reviews for all of them before choosing one, to make sure you make the best decision you can.

All UK bookmakers

Our rating:
  • Great promotions
  • Large supply of football betting
  • Experts at E-sports betting
Sport bonus:

£30 Free Bet

Up To £30 In Free Bets - New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply.

Our rating:
  • Excellent supply of odds
  • Great promotions & competitions
  • Helpful support
Sport bonus:

Bet £10 get £40 in Free bets

New Customers only - £10 minimum deposit using promo code "FOOTBALL" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply

Our rating:
  • Easy & fast betting
  • Simple navigation
  • Nice offers
Sport bonus:

100% up to £122

Turnover: 10x bonus amount Lowest odds: 1.65 Bonus code: BB122

Our rating:
  • UK licence Dec 2019
  • Great, innovative sportsbook
  • Experienced bookmaker
Sport bonus:

Up to £30 Free Bet
Brand new UK Licence!

New UK players only / First bet must be placed in first 14 days after registration / any sport with 3 selections / deposit and min. 4/5 (1.8) odds per selection / minimum stake £5 maximum £30 / certain payment methods excluded / T&C apply/ +18 / begambleaware.org

Our rating:
  • Great odds in their Exchange
  • Leading actor in football betting
  • Experienced & Trustworthy
Sport bonus:

5 x £20 Free Bets

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Our rating:
  • Nice amount of odds
  • Good offers for new customers
  • Great promos
Sport bonus:

£20 Risk Free Bet

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is €/£20. Only deposits made using Cards or Paypal will qualify. €/£5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled. T&Cs apply.

Our rating:
  • Upgraded sportsbook
  • Great odds & many markets
  • Loads of promotions
Sport bonus:

£10 Free Bet

18+. Minimum deposit £20. Bonus bet valid for 7 days. Min odds 3/1 (4.00). Min 3 selections. Bonus bets can not be split. Cash out not eligible. Additional T&Cs apply.

Our rating:
  • Zlatan Ibrahimovic co-owner
  • Best odds in Europe
  • Football-focused betting site
Sport bonus:

Up to £50 in bonuses

New UK Customers Only. Deposit £20 minimum. Wager £100 minimum to get a £5 free bet. Repeat up to 10 times within 7 days. T&C Apply, 18+.

Our rating:
  • One of the best bookies in the UK
  • Great selections of English sports
  • Excellent promotions
Sport bonus:

Bet £5 & Get £30

New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 40x to withdraw winnings. Credit or Debit card only. Geographical Restrictions. T&Cs Apply.

Our rating:
  • Clear, straightforward website
  • Competitive odds
  • Great customer service
Sport bonus:

Up to £25 Free Bet

18+ | General Promotions Terms Apply | New UK customers only | min bet £10 | match max £25 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply

Our rating:
  • Focus on British sports & markets
  • Great casino
  • Good previews in blog
Sport bonus:

£10 First Bet insurance

Valid to 29/03/20. New Customers. Qualifying bet is first settled single bet of at least £/€10.00 (£10 E/W) at odds of Evens (2.0) or more. If qualifying bet loses, £/€10.00 free bet credited within 24 hours of qualifying bet’s settlement and must be used within 7 days. Free bet stake not included in returns. Multiple bets require each selection odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify.

Our rating:
  • Competitive odds
  • Good search function for odds
  • Good support
Sport bonus:

£10 Free bet

Lowest odds: 1/1 (2.00) Bonus code: No code

Our rating:
  • Fresh sportsbook
  • Great odds from SBTech
  • Good promotions
Sport bonus:

50% up to £50

Turnover: 18x bonus amount Lowest odds: 4/5 (1.80) Bonus code: MB50

Our rating:
  • Great sports despite being a casino
  • Lots of odds available
  • Perfect for sports & casino-lovers
Sport bonus:

£10 Free bet on each
TV Premier League match

New customers. Min bet £10. £10 Free Bet per televised Premier League game. Min odds 1/2. T&Cs apply.

Our rating:
  • World's biggest betting site
  • Great supply of odds
  • Excellent in-play betting
Sport bonus:

100% up to £100 in bet credits

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Our rating:
  • Good & fun promotions
  • Earn points for rewards
  • Great odds
Sport bonus:

£20 Risk Free Bet

Available for customers who register from 04/12/2019. The risk free bet token should be selected on your bet of choice. The maximum refund is £20. Casino is excluded. Full terms apply.

Our rating:
  • Best mobile app
  • Great odds & supply
  • Loads of promotions
Sport bonus:

100% In-play Profit Boost

18+ New customers only. Mobile Only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. Full T&Cs below www.begambleaware.org

Our rating:
  • Focus on American sports
  • Great offers
  • Fresh mobile app
Sport bonus:

£10 Free Bet on Double

Turnover: 1x bonus amount Lowest odds: 7/10 (1.70) Bonus code: RZTENDOUBLE

Our rating:
  • Excellent selection of odds from Kambi
  • Trustworthy bookmaker
  • Experienced on the betting market
Sport bonus:

£40 Money Back

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Further T&C’s apply.

Our rating:
  • Great odds from Kambi
  • Award-winning casino
  • Ambitious sports section
Sport bonus:

£10 Acca Free Bet

Bonus code: No code

Our rating:
  • Many great promotions
  • Loads of Premier League-bets available
  • Good for classic English sports
Sport bonus:

Bet £10 get £30 in Free bets

Lowest odds: 1/2 (1.50) Bonus code: No code

Our rating:
  • Classic bookmaker
  • Great football odds & selections
  • Good bookie for Horse racing
Sport bonus:

Bet £10 get £30 in Free bets

18+. New UK+IRE Customers only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. T&Cs Apply.

Our rating:
  • Focus on UK & Ireland
  • Great methods for payment
  • Nice usability
Sport bonus:

£30 in Free Bets

18+, UK & NI only. Promo code 'SPORTS60'. 1st sports bet of £10+ in one transaction, settled in 60 days. Odds evens (2.0)+. £30 free bet paid within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Game restrictions apply. Max 30 Free Spins on selected games. 7 day expiry. Full T&Cs apply.

Our rating:
  • Ambitious bookie
  • Exciting promos
  • Wide range of competitive odds
Sport bonus:

100% up to £200

Turnover: 11x bonus amount Lowest odds: 13/20 (1.65) Bonus code: TONY200

Our rating:
  • Austrian-based bookie
  • Highly respected in the business
  • Loads of odds & markets
Sport bonus:

£10 back if first bet is lost

Lowest odds: 1/1 (2.00) Bonus code: No code

Our rating:
  • Great odds and markets
  • Nice looking layout
  • Nice function for search
Sport bonus:

£10 Bonus

Turnover: 4x bonus amount Lowest odds: 4/5 (1.80) Bonus code: No code

Our rating:
  • Among the best odds on the market
  • Great supply of odds
  • Nice welcome offer
Sport bonus:

No bonus offer at the moment

Bonus code: No code

Our rating:
  • One of the biggest bookies out there
  • Great selection of odds
  • Many promotions & offers
Sport bonus:

Bet £10 & Get £30 in Free Bets

New customers using Promo Code P30 only, min £10/€10 stake, min odds ½, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Our rating:
  • Experienced bookie
  • Wide range of selections
  • Loads of special offers
Sport bonus:

£10 Back-Up Bet

Lowest odds: 1/1 (2.00) Bonus code: No code

Our rating:
  • Large number of promos
  • Nice amount of odds available
  • Several payment methods
Sport bonus:

50% up to £75

Turnover: 60x bonus amount Lowest odds: 1/1 (2.00) Bonus code: No code

Our rating:
  • Leading on the horse racing-market
  • Loads of great offers on horses
  • Great editorial pieces
Sport bonus:

100% up to £50

Turnover: 5x bonus amount Lowest odds: 1/2 (1.50) Bonus code: WELCOME

Our rating:
  • Betting section of Pokerstars
  • Many boosted odds
  • Loads of promos
Sport bonus:

£20 Free bet

Lowest odds: 1/2 (1.50) Bonus code: No code

Our rating:
  • Wide range of odds
  • Great, daily promos
  • "Bet maker" to create bets on the same game
Sport bonus:

£30 Welcome Offer
Free Bets & Free Spins

18+ / Customers will be awarded £15 in free bets and £15 in free spins for Casino and Vegas. New customers only / Free Bets valid for 3 days. Free spins valid for 2 days. T&C's apply.

Our rating:
  • Excellent sportsbook
  • Great odds
  • Nice welcome offer
Sport bonus:

£10 Free Bet

Turnover: 1x bonus amount Lowest odds: 4/5 (1.80) Bonus code: No code

Our rating:
  • Great for the smartphone
  • Good in-play betting
  • Professional support
Sport bonus:

£10 Free Bet

Turnover: 1x bonus amount Lowest odds: 1/1 (2.0) Bonus code: No code

Our rating:
  • Nice, clean platform
  • Great for eSports
  • Also nice for casino players
Sport bonus:

Up to £10 Free Bet

Valid for new players from 01/08/2019 to 31/12/2019. Min deposit of £20 is required to be eligible for the offer. £20-49 deposit = £2 Free Bet. £50-99 deposit = £5 Free Bet. £100- deposit = £10 Free Bet. Free Bet stake is excluded from bet returns. Returns from winning Free Bets have no wagering requirements. Volt Casino general terms & conditions apply. 18+.

Our rating:
  • Huge focus on horses
  • Prefer English sports
  • Slick app for betting
Sport bonus:

£5 Free Bet + £5 Casino Bonus

Lowest odds: 1/1 (2.00) Bonus code: No code

Our rating:
  • Competitive odds from SBTech
  • Great support
  • Nice welcome offer
Sport bonus:

100% up to £50

New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+

Our rating:
Sport bonus:

No bonus offer at the moment

Our rating:
Sport bonus:

Our rating:
  • Great for horse racing
  • Nice offers
  • High maximum winnings limit
Sport bonus:

No bonus offer at the moment

Bonus code: No code

Our rating:
  • Well-known in Germany, Austria & Denmark
  • Nice amount of promotions
  • Good odds
Sport bonus:

100% up to €100

Turnover: 6x bonus amount Lowest odds: 1/2 (1.50) Bonus code: No code

Our rating:
  • No welcome offer
  • Great sportbook
  • E-sports focus
Sport bonus:

No bonus offer at the moment

Online bookmakers

If you have landed here, you are most likely looking for an online bookmaker that you can trust and enjoy betting at. You have come to the right place. Our main objective is to provide you with a great overview and list all bookies we find trustworthy. Why? To make your decision as well-founded as possible.

Thus, what are the important factors to consider regarding finding the best online bookies? They might differ between different players, depending on what they prefer to look for. Some like the absolute best odds, while others might look for a easy-to-navigate mobile app. We compare many factors to get the best possible overview so to make it easy for you to make your decision.

To find the best bookmakers online, these are the factors we use in our comparison:

  1. Trustworthiness
  2. Support & customer service
  3. Payment methods
  4. Quality of odds and supply
  5. Special functions
  6. User-friendliness
  7. Offers & promotions

Trustworthiness

The main factor, and the heaviest one, is trustworthiness. Why? Because it is a financial decision to bet on sports. And every financial decision should be as secure as possible. There are a lot of fishy and non-serious bookmakers on the market, but we shy away from them and only list ones we trust after thorough research.

Support

Akin to trustworthiness, the customer service plays an important role in our ranking. Is there a live chat available 24 hours a day? If there are any issues, will they be fixed to satisfaction? It is always important for customers to feel that any problem can be fixed in a carefree way.

Payment methods

Safe and fast payment methods is another must. To us, it matters little if the bookmaker offer a lot of different options. It is more important that they offer the best payment methods. These include credit and debit cards, but also e-wallets like Skrill or Neteller.

Quality of odds

The three factors above are all related to security, the next ones are related to the betting itself. The odds are of course an important factor, since they, in a way, control your winnings and losses. Both the possibility to get the best odds, but also the amount of selections are important aspects.

Special functions

Cash-out, asian handicap and bet builders are examples of functions that are not a given. If a bookmaker offer more than less of these special functions, and if they work to satisfaction, we will rate them higher.

User-friendliness

No one wants a slow app, difficult navigation or a general fuzziness to their betting. It should be a straightforward affair to bet with a bookmaker. Therefore, layout, loading speed and similar elements play a part in our listing and ranking.

Offers & Promotions

Another important factor for many is the signup offer and promotions in general. Of course it is nice to get a great welcome offer that you can make into real money, but never rely on it. In its essence, a welcome offer is made for you to try out the bookmaker, not to win a lot of money. Nevertheless, it is an extra boost when it comes to our ranking, since we know many of you value it.

Choosing UK bookmakers

If you are a UK citizen, be sure to choose a bookmaker that is licensed in the country. A lot are, so you won’t be having troubles finding them. In our list above, all bookies have got a UK license, issued by the Gambling Commission.

As a UK citizen, you therefore have a plethora of bookies to choose from, which makes your decision a lot easier in one way, but a lot harder in another. So, for your benefit, check out the list in order to make a great decision when choosing a UK bookie.

How to choose the best bookmaker for you specifically?

What are the things that would make you like a bookmaker? That is the main question. You want longevity with any bookmaker you choose. Sure, it is a benefit to have an account with several bookies if you are looking to make a profit long-term, but for the casual bettor, you need to be comfortable with your “main” bookie for a long time. Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

But aside from these obvious factors, there are individual differences between you and other players. You might have the inclusion of Asian Handicap as an absolute must when choosing a bookmaker, while others might feel the same way about live streaming. So, there are no general rules to what constitutes a good bookmaker for you.

What we can say is that the ones in our list are trustworthy. Of course, we can’t promise they will stay that way, but for now that is our firm belief. From there, it is up to you to check our list out, read the specific reviews and make your choice from your own preferences. You are always welcome to contact us with any queries you might have.

New bookmakers 2020

Every year, there are new bookmakers hitting the market. There is an increasing demand for good betting options, which has increased competition and therefore, in the long run, given players a great position with a lot of choices.

What do a new betting site need to do to compete in today’s tough environment?

Well, they need to stand out in some sort of way. Either with a great special feature like bet builders, live streaming or a specific niché, like esports betting or American sports. There are also other features that are a must. They include:

  • Great mobile solution
  • Great amount of odds
  • Great customer support

In general, you will have a nice time comparing and choosing the correct bookie for your needs. It is a buyer's market!

Online bookmakers FAQ

How do we rank bookmakers?

We rank bookmaker by looking at seven main factors. They include trust, service, payment, odds, functions, usability and offers.

Are you biased?

No, we are not. We only list bookmakers we have put a lot of effort into investigating. If they don’t make the cut, they are not on our website.

Which is a the best bookmaker for me?

There is no simple answer, different players crave different things. In general, however, all well-known brands are good for everybody.

What should I be wary of when choosing a bookmaker?

Always be sure not to choose a bookie with a bad reputation, often it’s true. We always try to keep our list updated and remove bookies that doesn’t live up to the high standards we set.

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