Online Bookmakers 2021 » Top 50+ Bookmakers in the UK

Online bookmakers in the UK

A list of ALL online bookmakers we've reviewed and approved

Top online bookmakers 2021

Comparing online bookmakers can be a daunting task. There are a lot of them out there, and going through all is almost impossible. Trust us, we know. That is why we have taken it upon ourselves to find the best UK bookmakers for you.

Below is an overview of all bookies we have tested. Check out the ratings and reviews for all of them before choosing one, to make sure you make the best decision you can.

The UK market is constantly changing, and new licenses are handed out to bookmakers now and then. We will list all newly licensed bookmakers we deem serious and good enough for our high standards.

uk licensed bookmakers

Our history of comparing bookmakers dates back to 2006.

Newly licensed UK bookmakers

Parimatch Tops Ranking of Newly Licensed UK Bookmakers

26 October 2020

Many new betting sites have entered the UK market as of late, and after thorough consideration, Parimatch is deemed the best of the bunch. Read more

All UK bookmakers

888sport

  • Enormous selection of odds
  • Bet builder with a lot of options
  • Offers a lot of promos
  • Design can be off-putting
  • Somewhat sluggish app
Welcome Offer
100% up to £100
Claim Go to website

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Malta
888sport homepage
888sport live betting
888sport racing betting

Summary

Author: Ben Ben

888 is a well-recognised brand on the UK scene. With a large selection of odds and frequent promotions, they seldom disappoint. However, some punters have complained about slow withdrawals and small issues when it comes to usability.

Read full review

Betway

New bet builder!
  • Best for weekly rewards in the UK
  • Super-selection of British sports
  • Great choice internationally
  • No Asian handicap
  • Plain design
Welcome Offer
£10 Free Bet
Claim Go to website

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.

Website: betway.comFounded: 2006
Owner: Betway LimitedHeadquarters: Malta
Betway homepage
Betway live betting
Betway Casino

Summary

Author: Ben Ben

Betway has got a long and great history on the online betting scene. Even though the main focus lies on the classically British sports, they are also the world's biggest betting site for eSports. There are not many things to complain about when it comes to Betway's sports betting, although the usability might see them lose out to some competitors.

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Betfred

  • Experienced UK bookie
  • Good for football & horse racing
  • Great payment options
  • Not the best on mobile
  • Limited markets on niche sports
Welcome Offer
Bet £10 Get £30
Plus 60 Free Spins!
Claim Go to website

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Ben

Founded in the United Kingdom by the Done brothers, Fred and Peter, Betfred has come a long way since its first shop was established in 1967. Viewers of British sports events will have seen Betfred appear as sponsors across horse racing, rugby league, snooker, football and darts, which are some of the main sports that feature on their sportsbook.

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Betfair

  • Fast verification
  • Instant withdrawals to debit cards
  • World's biggest betting exchange
  • Inadequate selection of smaller sports
Welcome Offer
£20 Risk Free Bet
Claim Go to website

New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

Website: betfair.comFounded: 1999
Owner: Betfair International PlcHeadquarters: London
Betfair Sportsbook
Betfair Exchange
Betfair Casino

Summary

Author: Ben Ben

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

Read full review

Bet365

  • Cutting-edge multiple game bet builder
  • Outstanding in-play betting
  • Great cash-out feature
  • No Neteller or Skrill
Welcome Offer
100% up to £100 in bet credits
Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Website: bet365.comFounded: 2006
Owner: Hillside (sports) ENCHeadquarters: Stoke

Summary

Author: Jacob Jacob

What can one say? There is nothing to complain about with Bet365. They have the best selection and greatest live betting in the world. The only downside we could find is that the navigation is quite different from most other bookies, and might take a while to get used to.

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Parimatch

  • Generous sign up offers
  • Reputable international brand
  • Wide range of sports and Esports markets
  • Navigation can be tricky at first
  • Limited live streaming
Welcome Offer
Bet £5 Get £30
Claim Go to website

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Ben

Parimatch launched its UK betting site in October 2020. While bettors from the CIS region have been placing bets through Parimatch since the turn of the millennium, the UK site is operated by BetVictor. There are generous welcome offers to be claimed, and the sportsbook is jam-packed with a wide range of markets.

Read full review

Mr Play

  • Great live betting odds and features
  • PayPal accepted for deposits
  • 'Pulse Betting' feature
  • No iPhone app
  • Low maximum payout
Welcome Offer
Bet £10 Get £15 Free Bet
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

Website: mrplay.comFounded: 2017
Owner: Marketplay Ltd.Headquarters: Malta
Mr Play Sports
Mr Play Live Betting
Mr Play Casino

Summary

Author: Ben Ben

Mr Play is a casino-first gambling site that added a sportsbook to their offering in 2019. With odds provided by SBTech, they have one of the best sports betting offerings among new bookmakers today.

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Grosvenor Sports

  • Great for Premier League betting
  • Many odds from top provider Kambi
  • Promos on football & horse racing
  • 30x wagering on casino offer
  • Unusual web design on desktop
Welcome Offer
Double the Odds
Any sport. Any bet. Any odds.
Claim Go to website

Maximum stake is £10. Exclusive to new members. Keep it fun – set your deposit limit. T&Cs apply. 18 Plus. BeGambleAware.org

Website: www.grosvenorcasinos.comFounded: 1970
Owner: The Rank GroupHeadquarters: Maidenhead, UK
Grosvenor Sports home
Grosvenor Sports live betting
Grosvenor Casino

Summary

Author: Ben Ben

Grosvenor Casinos is a British gambling company established in 1970. They have 55 land-based casinos across the UK, making them the largest casino network in the country. A decade after taking their casino product online, they launched their sportsbook with leading providers Kambi in 2016.

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Paddy Power

  • Fast verification
  • Instant withdrawal to debit cards
  • Always great specials on
  • Heavy UK-focus is an issue for some
Welcome Offer
£20 Risk Free Bet
Plus a £5 Bet Builder free bet!
Claim Go to website

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Apple Pay will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

Website: paddypower.comFounded: 1988
Owner: Paddy Power BetfairHeadquarters: Dublin
Paddy Power homepage
Paddy Power live bet
Paddy Power Games

Summary

Author: Ben Ben

One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.

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BetVictor

  • Great-looking interface
  • Big and trusted bookie
  • Very good for football
  • Verification process can be slow
  • Not as good for Non-UK citizens
Welcome Offer
Bet £5 Get £30
Claim Go to website

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

Website: betvictor.comFounded: 1931
Owner: Betvictor LtdHeadquarters: Gibraltar
BetVictor homepage
BetVictor live bet
BetVictor Casino

Summary

Author: Jacob Jacob

With a long history and a up to date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation out there.

Read full review

STS

New UK licence 2019
  • Wide range of betting markets
  • Strong selection of promotions
  • Platform is easy to navigate
  • Limited customer support
  • Paypal not available
Welcome Offer
Up to £40 Welcome Bonus
Claim Go to website

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

Website: stsbet.co.ukFounded: 1997
Owner: STS Gaming GroupHeadquarters: Malta
STS homepage
STS live betting
STS Casino

Summary

Author: Ben Ben

STS is a Polish bookmaker that was granted a UK licence in 2019 and offers odds on a wide range of events, specialising in football and winter sports.

Read full review

Coral

  • Daily football acca promos
  • Super for horse racing & greyhounds
  • Great reputation
  • Only good for UK punters
  • Design could be more modern
Welcome Offer
Bet £5 Get £20 in Free bets
Claim Go to website

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral live betting
Coral Casino

Summary

Author: Ben Ben

Without having the greatest looking product on the web, Coral impresses with a very large selection of odds and a fine pay-out percentage. Also, they are one of the best bookies when it comes to horse racing and other British-liked sports and events.

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SportNation

  • Many weekly promotions
  • Excellent Rewards programme
  • Both full & partial cash-out
  • No Neteller or Skrill
  • Telephone support unavailable
Welcome Offer
Get £50 in Free Bets
Claim Go to website

New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation.

Website: sportnation.betFounded: 2017
Owner: Argyll Entertainment AGHeadquarters: London, England
Sport Nation home page
Sport Nation live betting
Sport nation casino

Summary

Author: Ben Ben

SportNation is a sports betting site and casino owned and operated by Argyll Entertainment AG. Users can bet pre-match or in-play, and stream horse racing and greyhounds.

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TonyBet

  • Massive sports betting selection
  • Many in-play markets
  • Great poker games and promos
  • Limited live streaming
  • Some country restrictions
Welcome Offer
100% up to £50
Claim Go to website

This offer is only available to new players who made their first deposit. All players must be 18+ years old and of a required legal age to gamble.

Website: tonybet.comFounded: 2009
Owner: Tonybet OÜHeadquarters: Lithuania
Tonybet Sports
Tonybet Live Betting
Tonybet Casino

Summary

Author: Ben Ben

Tonybet was founded by the famous poker player Tony G in 2009, and is now a reputable online sportsbook, casino, and poker site that operates in the UK as well as some Baltic and Scandinavian countries. Over 25 sports are offered in the betting section, including the recent addition of horse racing.

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Spreadex

  • 'Best Spread Betting Provider' award winner
  • Range of unique markets
  • Bet Builder function
  • Can be confusing for beginners
  • No eWallet payments
Welcome Offer
Up to £25 in Free Bets
Claim Go to website

New customers: Place a fixed odds single bet at odds of 1/2 or greater and get a free fixed odds single bet matching your stake size, up to £25 max. Qualifying bet cannot be placed in-play or cashed out early. Free bet will be credited upon settlement of the qualifying bet. Offer must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org

Website: spreadex.comFounded: 1999
Owner: Spreadex LtdHeadquarters: St Albans, UK
Spreadex homepage
Spreadex live betting
Spreadex Casino

Summary

Author: Ben Ben

Spreadex is a sports and financial spread betting company based in the UK, and it is the only online bookmaker that allows users to partake in fixed odds betting and sports spread betting from one account. On the Spreadex site, you can bet on sports, buy and sell financial assets, and also play casino games.

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Bwin

  • Many different, unique markets
  • Great cash out feature
  • Well-established and trusted bookie
  • No Asian handicap
  • Somewhat confusing homepage
Welcome Offer
£20 Backup Bet
Claim Go to website

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Website: www.bwin.comFounded: 1997
Owner: Electraworks LimitedHeadquarters: Gibraltar
Bwin home page
Bwin live betting
Bwin Casino

Summary

Author: Ben Ben

Bwin is an Austrian-based company that has a long experience in the industry. The sportsbook is very interesting and fairly unique in both its layout and markets offered, which makes it an exciting choice for many punters.

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LeoVegas

Best bookie for mobile
  • Best mobile app out there
  • Many odds from leading provider Kambi
  • Free bet offers
  • Not perfect on desktop
  • No live streaming
Welcome Offer
100% In-play Profit Boost
Claim Go to website

Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ www.begambleaware.org

Website: leovegas.comFounded: 2011
Owner: LeoVegas ABHeadquarters: Malta
Leo Vegas home page
Leo Vegas live betting
Leo Vegas Casino

Summary

Author: Ben Ben

LeoVegas is a well-known betting company across many international territories, and a UK licence was acquired in 2017, a year after their sportsbook launched. It is a casino-first brand that also places a heavy emphasis on their mobile product which is multi-award winning. The sportsbook is powered by leading sports betting provider, Kambi.

Read full review

Betiton

Brand new sportsbook
  • Wide range of odds
  • Great promotions
  • Exciting live betting with "fast markets"
  • No mobile app
  • Live streaming unavailable
Welcome Offer
Bet £15 Get £10 Free Bet
Claim Go to website

New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds required. Skrill, Neteller & Paypal are not eligible. T&C's apply. 18+.

Website: betiton.comFounded: 2020
Owner: Sharp Connection LtdHeadquarters: Malta
Betiton Sports
Betiton Promotions
Betiton Casino

Summary

Author: Ben Ben

Betiton launched their sportsbook in early 2020, and the odds are provided by reputable SBTech. In terms of big pros, they offer great value with their welcome offers and promotions, and the live betting functionality is one of the best in the business.

Read full review

William Hill

  • Great quality of odds
  • Perfect for popular UK sports
  • Many special bets available
  • Many restricted countries
  • Some payment methods removed
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

Website: williamhill.comFounded: 1934
Owner: William Hill plcHeadquarters: Gibraltar
William Hill homepage
William Hill live betting
William Hill Casino

Summary

Author: Ben Ben

William Hill is a well-known bookie all over the UK. With great odds, many payment methods and all major UK sports on offer, there is not much to complain about.

Read full review

Virgin Bet

  • Range of betting offers
  • Breadth of live streaming
  • Football bet builder
  • Few payment methods
  • Somewhat boring design
Welcome Offer
Bet £10 Get £20 in Free bets
Claim Go to website

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

Website: virginbet.comFounded: 2019
Owner: Gamesys Group PlcHeadquarters: London
Virgin Bet home page
Virgin Bet live betting
Virgin Bet Casino

Summary

Author: Ben Ben

Virgin Bet launched in the UK in 2019 as The Gamseys Group chose SBTech to provide the platform for an online betting site under one of the most renowned brand names in the world. On the site, users can choose from a range of sports betting odds plus a breadth of casino games.

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Novibet

  • Asian handicaps and lines
  • Excellent app
  • Competitive odds across many sports
  • Not the greatest sign up offer
  • No live streaming
Welcome Offer
Up to £10 Free Bet
Claim Go to website

18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply

Website: novibet.co.ukFounded: 2010
Owner: Novigroup LtdHeadquarters: Isle of Man
Novibet Sports
Novibet In-play
Novibet Casino

Summary

Author: Ben Ben

Novibet is a Greek company that offers betting solutions across a number of countries in Europe, including the UK, where they are licenced through the Isle of Man. Still considered of the new, up-and-coming betting sites, Novibet offer a variety of sports markets including Asian lines and special bets. Add to that a casino with games from all of the top developers, and Novibet is a genuine player in the online betting sphere.

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Mobile Wins

  • Bet 10 Get 40 offer
  • Broad Esports selection
  • Asian lines on football
  • Not the easiest navigation
  • Wagering requirements on welcome offer
Welcome Offer
Bet £10 Get £40 in Free Bets
Claim Go to website

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.

Website: mobilewins.co.ukFounded: 2012
Owner: ProgressPlay LtdHeadquarters: Malta
Mobile Wins Sports
Mobile Wins live betting
Mobile Wins Casino

Summary

Author: Ben Ben

MobileWins.co.uk is an online betting site with a particular focus on their mobile product. Markets are offered on a variety of sports including Esports, which has become one of their key areas of expertise. Mobile Wins offer a variety of promotions across their sportsbook and casino, including a Bet £10 Get £40 welcome offer.

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GentingBet

  • International racing streaming
  • Informative blog with betting tips
  • Apps for both sports and casino
  • Small sports welcome offer
  • No eWallet deposits
Welcome Offer
Up to £20 Free Bet
If your first settled bet doesn't win
Claim Go to website

New Customers. First settled bet £/€10 (£10 E/W+) - £/€20 (£20 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.

Website: gentingbet.comFounded: 1965
Owner: Genting GroupHeadquarters: Malaysia
Genting Bet homepage
Genting Bet live betting
Genting Bet Casino

Summary

Author: Ben Ben

GentingBet is a betting brand that is part of the Genting Group - a company that operates casinos and resorts around the world. The site has sports betting odds as well as a range of online casino games and live casino tables. With over 50 years of expertise in the industry, Genting is one of the most trusted and reputable gaming companies out there.

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RedZoneSports

Great for US sports
  • Excellent for US sports
  • Good for eSports betting
  • Clean interface
  • No Paypal payments
Welcome Offer
£10 Free Bet on Double
Claim Go to website

New customers only. £10 qualifying bet on a combination bet with 2 or more selections at the minimum odds of 1.5 each required. Max free bet 5x £10. Free bets must be used on combination bets with 2 selections at the minimum odds of 1.5. Offer Ends 31/12/2019. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.

Website: redzonesports.betFounded: 2017
Owner: Argyll EntertainmentHeadquarters: London
RedZoneSports Sports
RedZoneSports In-play
RedZoneSports Casino

Summary

Author: Jacob Jacob

Mansionbet

  • Lots of promos on offer
  • Wide range of odds provided
  • Excellent mobile app
  • No Neteller or Skrill or transactions
  • Lower payout % for some niche sports
Welcome Offer
Bet £10 Get £20 in Free Bets
Claim Go to website

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

Website: uk.mansionbet.comFounded: 2003
Owner: Mansion LtdHeadquarters: Gibraltar
Mansion Bet home page
Mansion Bet live betting
Mansion Bet Casino

Summary

Author: Ben Ben

MansionBet.com became the latest Mansion Ltd product in February 2018, in what was the first move into the sportsbook market for the company. With a large selection of odds courtesy of SBTech, MansionBet offer a comprehensive sports betting solution while also offering a variety of popular casino games, including slots and live games.

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Unibet

  • User-friendly interface
  • Wide range of odds from top provider Kambi
  • Helpful customer service
  • Bettors cannot request-a-bet
  • Can limit some winning players
Welcome Offer
£40 Money Back
+ £10 casino bonus
Claim Go to website

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

Website: unibet.comFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet Sports
Unibet live bet
Unibet Casino UK

Summary

Author: Ben Ben

One of the biggest international bookies out there. Not as UK-focused as the betting sites founded in the UK, but still one of the most popular choices among punters. It is easy to understand why, as Unibet offer players a complete product.

Read full review

Karamba

  • Well-priced odds from SBTech
  • Apps for sport and casino
  • Acca Boosts
  • Charges for card deposits
  • No live streaming
Welcome Offer
Bet £20 Get £10 Free Bet
Claim Go to website

New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as bonus token with min 4/5 (1.80) odds req.

Website: karamba.comFounded: 2005
Owner: ASG Technologies LtdHeadquarters: Malta
Karamba homepage
Karamba live bet
Karamba Casino

Summary

Author: Ben Ben

Karamba is an online casino and sports betting site with licences in the UK and Malta. The brand is more renowned for its casino offering, but with a sportsbook provided by SBTech, an excellent range of betting options are available to punters. On top of that, they have released dedicated apps for each of their products, enhancing the live betting experience.

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Mr Green

  • Competitive odds
  • Jackpot bets with big prizes
  • Great functionality on mobile app
  • Not the best welcome offer options
  • Limited sports promotions
Welcome Offer
No welcome offer
Claim Go to website
Website: mrgreen.comFounded: 2007
Owner: Mr Green LimitedHeadquarters: Malta
Mr Green Sport
Mr Green live betting
Mr Green Casino

Summary

Author: Ben Ben

Mr Green was founded in 2007 was acquired by William Hill plc in 2019. In collaboration with Kambi, Mr Green offer a terrific sports betting selection to add to their award-winning casino.

Read full review

VBet

  • Range of offers and boosted odds
  • Asian handicaps and goal lines
  • Dedicated Esports section
  • No mobile app in the UK
  • Limited live streaming
Welcome Offer
Bet £20 Get £10 if you lose
+ 10 free spins!
Claim Go to website

Only available to verified customers registered from 12.10.20 to 12.12.20. Place a first sports bet (min. £20; min. odds per selection - 1.8). Get £10 in free sports bets + 10 free spins on eligible NetEnt games if you lose. Get 10 free spins on eligible NetEnt games if you win. T&Cs apply.

Website: vbet.co.ukFounded: 2003
Owner: Vivaro LtdHeadquarters: Malta

Summary

Author: Ben Ben

VBet is operated by Vivaro Limited, which was founded in Armenia in 2003. In 2016, the company secured a licence to operate in the UK, and in doing so became the first BetConstruct powered bookmaker to receive a UK operator licence. Furthering their reputation in Great Britain, VBet became an official partner of Arsenal Football Club in 2019.

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Sportingbet

  • Wide range of odds
  • Live streaming on offer
  • Great sports promotions
  • No Asian handicap
  • Customer support not 24/7
Welcome Offer
£10 Backup Bet
Claim Go to website

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply

Website: sports.sportingbet.comFounded: 1997
Owner: GVC Holdings plcHeadquarters: London
Sportingbet Sportsbook
Sportingbet Live
Sportingbet In Play

Summary

Author: Ben Ben

Sportingbet is, in online betting terms, a veteran brand. With over 2.5 million customers in over 200 countries, it is a truly international operation but with a predominantly British focus. A wide range of sports betting markets are listed on the site, as well as a broad casino and games selection.

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PokerStars Sports

  • Great football prop bets
  • Reputable gambling brand
  • Many payment methods
  • No sports welcome offer
  • Limited live streaming
Welcome Offer
No welcome offer
Claim Go to website
Website: www.betstars.comFounded: 2001
Owner: The Stars GroupHeadquarters: Isle of Man
Betstars Sports
Betstars In-Play
Betstars Casino

Summary

Author: Ben Ben

PokerStars Sports is the newly-revamped sports betting section of the PokerStars brand that has been around since 2001. Formerly named BetStars, The Stars Group decided to add the sportsbook - which was first launched in 2015 - to the PokerStars umbrella in April 2020.

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NetBet

  • Frequent promotions
  • Unique betting features
  • Many restricted countries
Welcome Offer
£30 Welcome Offer
Claim Go to website

18+ / Customers will be awarded £15 in free bets and £15 in free spins for Casino and Vegas. New customers only / Free Bets valid for 3 days. Free spins valid for 2 days. T&Cs apply.

Website: www.netbet.comFounded: 2001
Owner: Cosmo Gaming Company Ltd.Headquarters: Malta
Netbet Sport
Netbet In-Play
Netbet Casino

Summary

Author: Jacob Jacob

Netbet is a popular bookie that operates in several European countries, with both a UK and Malta licence. Although not the most well-known bookie to many, with frequent promotions and some unique features, Netbet is definitely worth to try out for most punters.

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10Bet

  • 10Bet VIP Program
  • Online chat support
  • Excellent app for iOS and Android
  • No live streaming
  • Live odds could be better
Welcome Offer
50% up to £50
Claim Go to website

New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

Website: 10bet.co.ukFounded: 2003
Owner: Blue Star Planet LimitedHeadquarters: Malta
10bet Live betting
10bet Sports
10bet Casino

Summary

Author: Ben Ben

10bet has a long history in the online sports betting industry and since its launch in 2003 has been among the main players in many territories. With great features, a slick mobile app, and a well-stacked sportsbook full of markets and promotions, it is not hard to understand why.

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888sport

  • Enormous selection of odds
  • Bet builder with a lot of options
  • Offers a lot of promos
  • Design can be off-putting
  • Somewhat sluggish app
Welcome Offer
100% up to £100
Claim Go to website

£/$/€10 min deposit using promo code “Top100” - The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions and Full T&C’s apply

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Malta
888sport homepage
888sport live betting
888sport racing betting

Summary

Author: Ben Ben

888 is a well-recognised brand on the UK scene. With a large selection of odds and frequent promotions, they seldom disappoint. However, some punters have complained about slow withdrawals and small issues when it comes to usability.

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Frequently asked questions about bookmakers

Choosing the correct UK bookmaker requires knowledge. This is what we try to provide you with. Feel free to start off by reading these FAQ's.

🥇 How do you rank bookmakers?

We rank bookmaker by looking at seven main factors. They include trust, service, payment, odds, functions, usability and offers.

Read more here: How to find the best online bookmakers.

❓ Are you biased?

No, we are not. We only list bookmakers we have put a lot of effort into investigating. If they don’t make the cut, they are not on our website.

💡 Which is a the best bookmaker for me?

There is no simple answer, different players crave different things. In general, however, all well-known brands are good for everybody.

🔎 What should I be wary of when choosing a bookmaker?

Always be sure not to choose a bookie with a bad reputation, often it’s true. We always try to keep our list updated and remove bookies that doesn’t live up to the high standards we set.

Find the best online bookmakers

If you have landed here, you are most likely looking for an online bookmaker that you can trust and enjoy betting at. You have come to the right place. Our main objective is to provide you with a great overview and list all bookies we find trustworthy. Why? To make your decision as well-founded as possible.

Thus, what are the important factors to consider regarding finding the best online bookies? They might differ between different players, depending on what they prefer to look for. Some like the absolute best odds, while others might look for a easy-to-navigate mobile app. We compare many factors to get the best possible overview so to make it easy for you to make your decision.

To find the best bookmakers online, these are the factors we use in our comparison:

  1. Trustworthiness
  2. Support & customer service
  3. Payment methods
  4. Quality of odds and supply
  5. Special functions
  6. User-friendliness
  7. Offers & promotions

Trustworthiness

The main factor, and the heaviest one, is trustworthiness. Why? Because it is a financial decision to bet on sports. And every financial decision should be as secure as possible. There are a lot of fishy and non-serious bookmakers on the market, but we shy away from them and only list ones we trust after thorough research.

Support

Akin to trustworthiness, the customer service plays an important role in our ranking. Is there a live chat available 24 hours a day? If there are any issues, will they be fixed to satisfaction? It is always important for customers to feel that any problem can be fixed in a carefree way.

Payment methods

Safe and fast payment methods is another must. To us, it matters little if the bookmaker offer a lot of different options. It is more important that they offer the best payment methods. These include credit and debit cards, but also e-wallets like Paypal, Skrill or Neteller.

Quality of odds

The three factors above are all related to security, the next ones are related to the betting itself. The odds are of course an important factor, since they, in a way, control your winnings and losses. Both the possibility to get the best odds, but also the amount of selections are important aspects.

Special functions

Cash-out, asian handicap and bet builders are examples of functions that are not a given. If a bookmaker offer more than less of these special functions, and if they work to satisfaction, we will rate them higher.

User-friendliness

No one wants a slow app, difficult navigation or a general fuzziness to their betting. It should be a straightforward affair to bet with a bookmaker. Therefore, layout, loading speed and similar elements play a part in our listing and ranking.

Offers & Promotions

Another important factor for many is the signup offer and promotions in general. Of course it is nice to get a great welcome offer that you can make into real money, but never rely on it. In its essence, a welcome offer is made for you to try out the bookmaker, not to win a lot of money. Nevertheless, it is an extra boost when it comes to our ranking, since we know many of you value it.

Choosing UK bookmakers

If you are a UK citizen, be sure to choose a bookmaker that is licensed in the country. A lot are, so you won’t be having troubles finding them. In our list above, all bookies have got a UK license, issued by the Gambling Commission.

As a UK citizen, you therefore have a plethora of bookies to choose from, which makes your decision a lot easier in one way, but a lot harder in another. So, for your benefit, check out the list in order to make a great decision when choosing a UK bookie.

How to choose the best bookmaker for you specifically?

What are the things that would make you like a bookmaker? That is the main question. You want longevity with any bookmaker you choose.

Sure, it is a benefit to have an account with several bookies if you are looking to make a profit long-term, but for the casual bettor, you need to be comfortable with your “main” bookie for a long time. Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

But aside from these obvious factors, there are individual differences between you and other players. You might have the inclusion of Asian Handicap as an absolute must when choosing a bookmaker, while others might feel the same way about live streaming.

So, there are no general rules to what constitutes a good bookmaker for you.

Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

What we can say is that the ones in our list are trustworthy. Of course, we can’t promise they will stay that way, but for now that is our firm belief. From there, it is up to you to check our list out, read the specific reviews and make your choice from your own preferences.

You are always welcome to contact us with any queries you might have.

Our list above include some of the main advantages and disadvantages of each bookie in the pros & cons. Be sure to check those out to get an idea of what different bookies can offer you.

Find your local betting shop online

There is a sort of feeling in the local betting shop that one can't get from online sports betting. We all know it. However, one does not have to exclude the other. And whether you like to bet with your high street Ladbrokes, William Hill or Paddy Power shop, almost all have a great online product for those days when you just want to stay home. 

Below is a list of the online versions of some of the most popular betting shops in the UK.

Online betting shops UK

  1. £20 Risk Free Bet
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Apple Pay will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

  2. Bet £5 Get £20 in Free bets

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  3. Bet £10 Get £30
    Plus 60 Free Spins!

    New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

  4. Bet £10 Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  5. Bet £5 Get £20 in Free bets

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

New bookmakers 2021

Every year, there are new bookmakers hitting the market. There is an increasing demand for good betting options, which has increased competition and therefore, in the long run, given players a great position with a lot of choices.

What do a new betting site need to do to compete in today’s tough environment?

Well, they need to stand out in some sort of way. Either with a great special feature like bet builders, live streaming or a specific niché, like esports betting or American sports. There are also other features that are a must. They include:

  • Great mobile solution
  • Great amount of odds
  • Great customer support

In general, you will have a nice time comparing and choosing the correct bookie for your needs. It is a buyer's market!

Bookmakers' free bets

The majority of bookmakers in the UK offer free bet sign up offers to new customers. Normally these range from £10 to £30 free bets, that will be handed out once certain requirements are fulfilled. Normally you need to place a qualifying bet with real money in order to receive the free bet. 

Below follows an example of a free bet.

Ladbrokes free bet

Ladbrokes free bet

Bet £5 Get £20 in Free bets

Ladbrokes has got a bet £5 get £20 free bet offer. This means that you must place a bet of at least £5 to release your free bets.

The free bets are handed out as 4 x £5.

Terms and conditions for the Ladbrokes free bet

  • Bonus code: 20FREE
  • Qualifying bet must have a minimum odds of 1/2 (1.50).
  • Qualifying bet must be placed within 14 days.
  • Free bets must be used within 4 days of receiving them.
Claim £20 offer

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.


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