Online bookmakers in the UK

A list of ALL online bookmakers we've reviewed and approved

Top online bookmakers 2021

Comparing online bookmakers can be a daunting task. There are a lot of them out there, and going through all is almost impossible. Trust us, we know. That is why we have taken it upon ourselves to find the best UK bookmakers for you.

Below is an overview of all bookies we have tested. Check out the ratings and reviews for all of them before choosing one, to make sure you make the best decision you can.

The UK market is constantly changing, and new licenses are handed out to bookmakers now and then.

We will list all newly licensed bookmakers we deem serious and good enough for our high standards.

uk licensed bookmakers

Our history of comparing bookmakers dates back to 2006.

Newly licensed UK bookmakers

Parimatch Tops Ranking of Newly Licensed UK Bookmakers

11 August 2021

Many new betting sites have entered the UK market as of late, and after thorough consideration, Parimatch is deemed the best of the bunch. Read more

List of online bookmakers

888sport

  • Enormous selection of odds
  • Bet builder with a lot of options
  • Offers a lot of promos
  • Design can be off-putting
  • Somewhat sluggish app
Welcome Offer
Bet £10 Get £30
+ £10 Casino Bonus!
Claim Go to website

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Malta
888sport homepage
888sport live betting
888sport racing betting

Summary

Author: Ben Smith Ben Smith

888 is a well-recognised brand on the UK scene. With a large selection of odds and frequent promotions, they seldom disappoint. Not only is 888sport one of the top sports betting brands on the market, but 888casino and 888poker are also hugely popular.

Read full review

Betway

New bet builder!
  • Best for weekly rewards in the UK
  • Super-selection of British sports
  • Great choice internationally
  • No Asian handicap
  • Plain design
Welcome Offer
£30 Matched Free Bet
If your first football acca loses
Claim Go to website

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.

Website: betway.comFounded: 2006
Owner: Betway LimitedHeadquarters: Malta
Betway homepage
Betway live betting
Betway Casino

Summary

Author: Ben Smith Ben Smith

Betway has got a long and great history on the online betting scene. Even though the main focus lies on the classically British sports, they are also the world's biggest betting site for eSports. There are not many things to complain about when it comes to Betway's sports betting, although the usability might see them lose out to some competitors.

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Betfair

  • Fast verification
  • Instant withdrawals to debit cards
  • World's biggest betting exchange
  • Inadequate selection of smaller sports
Welcome Offer
Money Back as Cash up to £20
Claim Go to website

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

Website: betfair.comFounded: 1999
Owner: Betfair International PlcHeadquarters: London
Betfair Sportsbook
Betfair Exchange
Betfair Casino

Summary

Author: Ben Smith Ben Smith

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

Read full review

Mr Play

  • Great live betting odds and features
  • PayPal accepted for deposits
  • 'Pulse Betting' feature
  • No iPhone app
  • Low maximum payout
Welcome Offer
Bet £10 Get £20 Free Bet
Claim Go to website

Standard Welcome Offer terms(Bet 10 Get 20): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £20 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

Website: mrplay.comFounded: 2017
Owner: Marketplay Ltd.Headquarters: Malta
Mr Play Sports
Mr Play Live Betting
Mr Play Casino

Summary

Author: Ben Smith Ben Smith

Mr Play is a casino-first gambling site that added a sportsbook to their offering in 2019. With odds provided by SBTech, they have one of the best sports betting offerings among new bookmakers today.

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Kwiff

  • 'Supercharge' your bets + get great odds
  • Well-optimised for mobile
  • Kwiff Loyalty Club
  • Limited betting markets
  • No bet builder
Welcome Offer
Bet £10 Get a £20 Surprise Bet
Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

Website: kwiff.comFounded: 2015
Owner: Kwiff LtdHeadquarters: London, UK
Kwiff homepage
Kwiff live betting
Kwiff Casino

Summary

Author: Ben Smith Ben Smith

Kwiff was founded in 2015 and the brand's unique selling point is the 'Supercharge' feature which means that any bet you place can be 'Kwiffed'. This is the equivalent of enhanced odds, but they are given out randomly after you place wagers. Initially, Kwiff was solely mobile-focused, but users can now use the betting site on desktop, too.

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BetUK

  • Powered by Kambi
  • Excellent mobile offering
  • Generous welcome offer
  • Only a few payment options
  • Not many promotions
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

Website: betuk.comFounded: 2012
Owner: LeoVegas Gaming PLCHeadquarters: Malta
Bet UK sports betting
Bet UK live betting
Bet UK Casino

Summary

Author: Ben Smith Ben Smith

BetUK is an online gambling brand that is operated by LeoVegas Gaming PLC, which relaunched the site in 2018.

Kambi is the sportsbook provider for BetUK, and it's a very straightforward, no-messing-about betting site that seems to be aimed at a slightly older demographic.

Read full review

Spreadex

  • 'Best Spread Betting Provider' award winner
  • Range of unique markets
  • Bet Builder function
  • Can be confusing for beginners
  • No eWallet payments
Welcome Offer
Bet £10 Get £30
+ Best Odds On All PL Matches
Claim Go to website

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

Website: spreadex.comFounded: 1999
Owner: Spreadex LtdHeadquarters: St Albans, UK
Spreadex homepage
Spreadex live betting
Spreadex Casino

Summary

Author: Ben Smith Ben Smith

Spreadex is a sports and financial spread betting company based in the UK, and it is the only online bookmaker that allows users to partake in fixed odds betting and sports spread betting from one account. On the Spreadex site, you can bet on sports, buy and sell financial assets, and also play casino games.

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Paddy Power

  • Fast verification
  • Instant withdrawal to debit cards
  • Always great specials on
  • Heavy UK-focus is an issue for some
Welcome Offer
£20 First Bet Money Back as Cash if It Loses
Plus a £5 Bet Builder free bet!
Claim Go to website

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

Website: paddypower.comFounded: 1988
Owner: Paddy Power BetfairHeadquarters: Dublin
Paddy Power homepage
Paddy Power live bet
Paddy Power Games

Summary

Author: Ben Smith Ben Smith

One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.

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Betfred

  • Experienced UK bookie
  • Good for football & horse racing
  • Great payment options
  • Not the best on mobile
  • Limited markets on niche sports
Welcome Offer
Bet £10 Get £30 in Free Bets
+30 Free Spins
Claim Go to website

New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Ben Smith Ben Smith

Founded in the United Kingdom by the Done brothers, Fred and Peter, Betfred has come a long way since its first shop was established in 1967. Viewers of British sports events will have seen Betfred appear as sponsors across horse racing, rugby league, snooker, football and darts, which are some of the main sports that feature on their sportsbook.

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Bet365

  • Cutting-edge multiple game bet builder
  • Outstanding in-play betting
  • Great cash-out feature
  • No Neteller or Skrill
Welcome Offer
100% up to £100 in bet credits
Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Website: bet365.comFounded: 2006
Owner: Hillside (sports) ENCHeadquarters: Stoke

Summary

Author: Ben Smith Ben Smith

What can one say? There is nothing to complain about with Bet365. They have the best selection and greatest live betting in the world. The only downside we could find is that the navigation is quite different from most other bookies, and might take a while to get used to.

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Parimatch

  • Generous sign up offers
  • Reputable international brand
  • Wide range of sports and Esports markets
  • Navigation can be tricky at first
  • Limited live streaming
Welcome Offer
Bet £5 Get £30
Claim Go to website

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch launched its UK betting site in October 2020. While bettors from the CIS region have been placing bets through Parimatch since the turn of the millennium, the UK site is operated by BetVictor. There are generous welcome offers to be claimed, and the sportsbook is jam-packed with a wide range of markets.

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Mr Mega

  • Aspire Global-powered sportsbook
  • Premium feel
  • Lots of payment options
  • Top-quality casino
  • No dedicated mobile app
Welcome Offer
Bet £15 get £10
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Website: mrmega.comFounded: 2010
Owner: Sharp Connection LtdHeadquarters: Malta
Mr Mega Home Page
Mr Mega In Play Football
Mr Mega Casino

Summary

Author: Ben Smith Ben Smith

Slick presentation and a great range of games means Mr Mega is a top online casino and live casino destination for British gamblers. And that's far from the whole story: UK punters are spoiled for sports betting choice at Mr Mega - the Aspire Global-powered sportsbook is top-notch.

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BetTarget

New site (2021)!
  • Intuitive design
  • Excellent betting variety
  • Great payment options
  • Top-notch casino
  • No dedicated mobile apps
Welcome Offer
Bet £15 get £10
Claim Go to website

18+, New customers only. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. T&Cs apply.

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Home Page
Bet Target Live In Play
Bet Target Casino Home Page

Summary

Author: Ben Smith Ben Smith

BetTarget gets straight to the point with its intuitive sportsbook layout and eye-catching casino options, while features like the stats-backed Target Tip recommendation engine add something extra. Launched in 2021, BetTarget was one of the first Aspire Global sites to go live using BtoBet's renowned sports betting software.

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STS

New UK licence 2019
  • Wide range of betting markets
  • Strong selection of promotions
  • Platform is easy to navigate
  • Limited customer support
  • Paypal not available
Welcome Offer
Up to £50 Welcome Bonus
Claim Go to website

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

Website: stsbet.co.ukFounded: 1997
Owner: STS Gaming GroupHeadquarters: Malta
STS homepage
STS live betting
STS Casino

Summary

Author: Ben Smith Ben Smith

STS is a Polish bookmaker that was granted a UK licence in 2019 and offers odds on a wide range of events, specialising in football and winter sports.

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Highbet

  • Aspire-powered sportsbook
  • Huge range of casino games
  • Well optimised for mobile
  • No dedicated mobile apps
Welcome Offer
Bet £15 Get £10
Claim Go to website

New customers only. Max one free £10 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

Website: highbet.comFounded: 2021
Owner: Time Solutions LtdHeadquarters: Malta
Highbet Sportsbook Home
Highbet In Play
Highbet Casino

Summary

Author: Ben Smith Ben Smith

The Highbet site certainly stands out with its vivid blue and yellow colour scheme; happily it also stands out for the quality of its sportsbook and casino offering. A new site launched in 2021, good mobile optimisation makes Highbet a top option for gambling on the go.

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2kBet

  • Generous welcome offer
  • Great range of sports markets
  • Good mobile optimisation
  • No dedicated mobile app
Welcome Offer
Bet £10 get a £30 Free Bet
Claim Go to website

New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 10x wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £20. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full terms apply.

Website: www.2kbet.comFounded: 2020
Owner: ProgressPlayHeadquarters: Malta
2k Bet Sports Betting Home
2k Bet Multiview
2k Bet Casino

Summary

Author: Ben Smith Ben Smith

2kBet has been available to UK punters since 2020, and its BetConstruct-powered sportsbook and generous sign up offer make it an attractive option for those looking for new accounts. It's well optimised for mobile and has a great casino games selection, too.

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BetVictor

  • Great-looking interface
  • Big and trusted bookie
  • Very good for football
  • Verification process can be slow
  • Not as good for Non-UK citizens
Welcome Offer
Bet £5 Get £30
Claim Go to website

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

Website: betvictor.comFounded: 1931
Owner: Betvictor LtdHeadquarters: Gibraltar
BetVictor homepage
BetVictor live bet
BetVictor Casino

Summary

Author: Jacob Jacob

With a long history and an up-to-date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation processes out there.

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Ladbrokes

  • One of the great football bookies
  • Very UK-focused selection
  • Experienced and reliable
  • Lots of restricted countries
Welcome Offer
Bet £5 Get £20 in Free bets
Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: Ladbrokes Coral Group plcHeadquarters: London
Ladbrokes home page
Ladbrokes live betting
Ladbrokes Casino

Summary

Author: Ben Smith Ben Smith

Regarding football betting, Ladbrokes has most of the competition beaten. Both their standard selection and special bets hold a really high standard. Also, they provide great offers, such as acca insurances. The only issue is that their withdrawal process can be quite slow at times.

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Coral

  • Daily football acca promos
  • Super for horse racing & greyhounds
  • Great reputation
  • Only good for UK punters
  • Design could be more modern
Welcome Offer
Bet £5 Get £20 in Free bets
Claim Go to website

18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral live betting
Coral Casino

Summary

Author: Ben Smith Ben Smith

Without having the greatest looking product on the web, Coral impresses with a very large selection of odds and a fine pay-out percentage. Also, they are one of the best bookies when it comes to horse racing and other British-liked sports and events.

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SBK

  • First-class mobile experience
  • Auto Acca feature
  • Betting tips on the app
  • No casino
  • No desktop site
Welcome Offer
Deposit £20 get £20 Cash Refund on Losses
Claim Go to website

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

Website: getsbk.com/ukFounded: 2019
Owner: Smarkets LtdHeadquarters: London
SBK home
SBK tips
SBK esports

Summary

Author: Ben Smith Ben Smith

SBK is a mobile-only sportsbook that is operated by Smarkets - a British company renowned for its betting exchange which launched to the public in 2010. SBK integrates social media interaction, betting tips, and a wide range of other features into its forward-thinking product.

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Tebwin

New Site (2021)!
  • Excellent depth of markets
  • Good variety of payment options
  • Rewards and other promotions
  • No Live streaming
  • No mobile app
Welcome Offer
Bet £10 Get a £30 Free Bet
Claim Go to website

New players only. Opt-in Required. Minimum $/€/£ 10 qualifying bets. No cash-outs allowed. Deposit of £/€/$ 10 and place bets to the value of £/€/$ 10 or more to get a £/€/$ 30 Free Bet, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£20, 10X wagering the winnings, valid for 7 Days from issue. Excluded Skrill deposits. Full Terms Apply

Website: tebwin.comFounded: 2021
Owner: ProgressPlay LimitedHeadquarters: Malta
Tebwin home page
Tebwin live multiview
Tebwin Casino

Summary

Author: Ben Smith Ben Smith

A new entry to the market in 2021, Tebwin's BetConstruct-powered sportsbook has an absolute smorgasbord of betting markets that should please even the most picky of punters. It might not be the best-looking site of all time, but that doesn't matter once you've seen what's under the hood.

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Bwin

  • Many different, unique markets
  • Great cash out feature
  • Well-established and trusted bookie
  • No Asian handicap
  • Somewhat confusing homepage
Welcome Offer
£20 Backup Bet
Claim Go to website

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Website: www.bwin.comFounded: 1997
Owner: Electraworks LimitedHeadquarters: Gibraltar
Bwin home page
Bwin live betting
Bwin Casino

Summary

Author: Ben Smith Ben Smith

Bwin is an Austrian-based company that has a long experience in the industry. The sportsbook is very interesting and fairly unique in both its layout and markets offered, which makes it an exciting choice for many punters.

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Fansbet

Welcome Offer
Bet £10 Get £10
+ 10 Free Spins!
Claim Go to website

New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 max win; T&C’s apply; 18+

Website: fansbet.comFounded: 2016
Owner: Rush Partners LtdHeadquarters: Malta
Fansbet Sport
Fansbet Casino
Fansbet Livesport

Summary

Author: Jacob Jacob

William Hill

  • Great quality of odds
  • Perfect for popular UK sports
  • Many special bets available
  • Many restricted countries
  • Some payment methods removed
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms apply.

Website: williamhill.comFounded: 1934
Owner: William Hill plcHeadquarters: Gibraltar
William Hill homepage
William Hill live betting
William Hill Casino

Summary

Author: Ben Smith Ben Smith

William Hill is a well-known bookie all over the UK. With great odds, many payment methods and all major UK sports on offer, there is not much to complain about.

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Virgin Bet

  • Range of betting offers
  • Breadth of live streaming
  • Football bet builder
  • Few payment methods
  • Somewhat boring design
Welcome Offer
Bet £10 Get £20 in Free bets
Claim Go to website

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

Website: virginbet.comFounded: 2019
Owner: Gamesys Group PlcHeadquarters: London
Virgin Bet home page
Virgin Bet live
Virgin Bet Casino UK

Summary

Author: Ben Smith Ben Smith

Virgin Bet launched in the UK in 2019 as The Gamseys Group chose SBTech to provide the platform for an online betting site under one of the most renowned brand names in the world. On the site, users can choose from a range of sports betting odds plus a breadth of casino games.

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LeoVegas

Best bookie for mobile
  • Best mobile app out there
  • Many odds from leading provider Kambi
  • Free bet offers
  • Not perfect on desktop
  • No live streaming
Welcome Offer
100% Profit Boost
up to £100 of winnings on first bet - mobile only
Claim Go to website

Full T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org

Website: leovegas.comFounded: 2011
Owner: LeoVegas ABHeadquarters: Malta
Leo Vegas home page
Leo Vegas live betting
Leo Vegas Casino

Summary

Author: Ben Smith Ben Smith

LeoVegas is a well-known betting company across many international territories, and a UK licence was acquired in 2017, a year after their sportsbook launched. It is a casino-first brand that also places a heavy emphasis on their mobile product which is multi-award winning. The sportsbook is powered by leading sports betting provider, Kambi.

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Mansionbet

  • Lots of promos on offer
  • Wide range of odds provided
  • Excellent mobile app
  • No Neteller or Skrill or transactions
  • Lower payout % for some niche sports
Welcome Offer
Bet £10 Get £20 in Free Bets
Claim Go to website

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

Website: uk.mansionbet.comFounded: 2003
Owner: Mansion LtdHeadquarters: Gibraltar
Mansion Bet home page
Mansion Bet live betting
Mansion Bet Casino

Summary

Author: Ben Smith Ben Smith

MansionBet.com became the latest Mansion Ltd product in February 2018, in what was the first move into the sportsbook market for the company. With a large selection of odds courtesy of SBTech, MansionBet offer a comprehensive sports betting solution while also offering a variety of popular casino games, including slots and live games.

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VBet

  • Range of offers and boosted odds
  • Asian handicaps and goal lines
  • Dedicated Esports section
  • No mobile app in the UK
  • Limited live streaming
Welcome Offer
Bet £10 get £10 Free Bet
+ £10 Casino Bonus + 20 Free Spins!
Claim Go to website

Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org

Website: vbet.co.ukFounded: 2003
Owner: Vivaro LtdHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

VBet is operated by Vivaro Limited, which was founded in Armenia in 2003. In 2016, the company secured a licence to operate in the UK, and in doing so became the first BetConstruct powered bookmaker to receive a UK operator licence. Furthering their reputation in Great Britain, VBet became an official partner of Arsenal Football Club in 2019.

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Novibet

  • Asian handicaps and lines
  • Excellent app
  • Competitive odds across many sports
  • Not the greatest sign up offer
  • No live streaming
Welcome Offer
Bet £10 Get Up To £30 in Free Bets
Claim Go to website

18+ | UK new customers only | KYC verified |Max £30 in free bets | Min £10 bet | Additional £10 free bet if first bet is settled as losing | Min odds 7/10 (1.70) | Bonus Code: EXTRA10 | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&C's apply | General Promotions Terms apply

Website: novibet.co.ukFounded: 2010
Owner: Novigroup LtdHeadquarters: Isle of Man
Novibet Sports
Novibet In-play
Novibet Casino

Summary

Author: Ben Smith Ben Smith

Novibet is a Greek company that offers betting solutions across a number of countries in Europe, including the UK, where they are licenced through the Isle of Man. Still considered of the new, up-and-coming betting sites, Novibet offer a variety of sports markets including Asian lines and special bets. Add to that a casino with games from all of the top developers, and Novibet is a genuine player in the online betting sphere.

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Mobile Wins

  • Bet 10 Get 40 offer
  • Broad Esports selection
  • Asian lines on football
  • Not the easiest navigation
  • Wagering requirements on welcome offer
Welcome Offer
Bet £10 Get £40 in Free Bets
Claim Go to website

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.

Website: mobilewins.co.ukFounded: 2012
Owner: ProgressPlay LtdHeadquarters: Malta
Mobile Wins Sports
Mobile Wins live betting
Mobile Wins Casino

Summary

Author: Ben Smith Ben Smith

MobileWins.co.uk is an online betting site with a particular focus on their mobile product. Markets are offered on a variety of sports including Esports, which has become one of their key areas of expertise. Mobile Wins offer a variety of promotions across their sportsbook and casino, including a Bet £10 Get £40 welcome offer.

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Frequently asked questions about bookmakers

Choosing the correct UK bookmaker requires knowledge. This is what we try to provide you with. Feel free to start off by reading these FAQ's.

🥇 How do you rank bookmakers?

We rank bookmaker by looking at seven main factors. They include trust, service, payment, odds, functions, usability and offers.

Read more here: How to find the best online bookmakers.

❓ Are you biased?

No, we are not. We only list bookmakers we have put a lot of effort into investigating. If they don’t make the cut, they are not on our website.

💡 Which is a the best bookmaker for me?

There is no simple answer, different players crave different things. In general, however, all well-known brands are good for everybody.

🔎 What should I be wary of when choosing a bookmaker?

Always be sure not to choose a bookie with a bad reputation, often it’s true. We always try to keep our list updated and remove bookies that doesn’t live up to the high standards we set.

Find the best online bookmakers

If you have landed here, you are most likely looking for an online bookmaker that you can trust and enjoy betting at. You have come to the right place. Our main objective is to provide you with a great overview and list all bookies we find trustworthy. Why? To make your decision as well-founded as possible.

Thus, what are the important factors to consider regarding finding the best online bookies? They might differ between different players, depending on what they prefer to look for. Some like the absolute best odds, while others might look for a easy-to-navigate mobile app. We compare many factors to get the best possible overview so to make it easy for you to make your decision.

To find the best bookmakers online, these are the factors we use in our comparison:

  1. Trustworthiness
  2. Support & customer service
  3. Payment methods
  4. Quality of odds and supply
  5. Special functions
  6. User-friendliness
  7. Offers & promotions

Trustworthiness

The main factor, and the heaviest one, is trustworthiness. Why? Because it is a financial decision to bet on sports. And every financial decision should be as secure as possible. There are a lot of fishy and non-serious bookmakers on the market, but we shy away from them and only list ones we trust after thorough research.

Support

Akin to trustworthiness, the customer service plays an important role in our ranking. Is there a live chat available 24 hours a day? If there are any issues, will they be fixed to satisfaction? It is always important for customers to feel that any problem can be fixed in a carefree way.

Payment methods

Safe and fast payment methods is another must. To us, it matters little if the bookmaker offer a lot of different options. It is more important that they offer the best payment methods. These include credit and debit cards, but also e-wallets like Paypal, Skrill or Neteller.

Quality of odds

The three factors above are all related to security, the next ones are related to the betting itself. The odds are of course an important factor, since they, in a way, control your winnings and losses. Both the possibility to get the best odds, but also the amount of selections are important aspects.

Special functions

Cash-out, asian handicap and bet builders are examples of functions that are not a given. If a bookmaker offer more than less of these special functions, and if they work to satisfaction, we will rate them higher.

User-friendliness

No one wants a slow app, difficult navigation or a general fuzziness to their betting. It should be a straightforward affair to bet with a bookmaker. Therefore, layout, loading speed and similar elements play a part in our listing and ranking.

Offers & Promotions

Another important factor for many is the signup offer and promotions in general. Of course it is nice to get a great welcome offer that you can make into real money, but never rely on it. In its essence, a welcome offer is made for you to try out the bookmaker, not to win a lot of money. Nevertheless, it is an extra boost when it comes to our ranking, since we know many of you value it.

Choosing UK bookmakers

If you are a UK citizen, be sure to choose a bookmaker that is licensed in the country. A lot are, so you won’t be having troubles finding them. In our list above, all bookies have got a UK license, issued by the Gambling Commission.

As a UK citizen, you therefore have a plethora of bookies to choose from, which makes your decision a lot easier in one way, but a lot harder in another. So, for your benefit, check out the list in order to make a great decision when choosing a UK bookie.

How to choose the best bookmaker for you specifically?

What are the things that would make you like a bookmaker? That is the main question. You want longevity with any bookmaker you choose.

Sure, it is a benefit to have an account with several bookies if you are looking to make a profit long-term, but for the casual bettor, you need to be comfortable with your “main” bookie for a long time. Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

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But aside from these obvious factors, there are individual differences between you and other players. You might have the inclusion of Asian Handicap as an absolute must when choosing a bookmaker, while others might feel the same way about live streaming.

So, there are no general rules to what constitutes a good bookmaker for you.

Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

What we can say is that the ones in our list are trustworthy. Of course, we can’t promise they will stay that way, but for now that is our firm belief. From there, it is up to you to check our list out, read the specific reviews and make your choice from your own preferences.

You are always welcome to contact us with any queries you might have.

Our list above include some of the main advantages and disadvantages of each bookie in the pros & cons. Be sure to check those out to get an idea of what different bookies can offer you.

Find your local betting shop online

There is a sort of feeling in the local betting shop that one can't get from online sports betting. We all know it. However, one does not have to exclude the other. And whether you like to bet with your high street Ladbrokes, William Hill or Paddy Power shop, almost all have a great online product for those days when you just want to stay home. 

Below is a list of the online versions of some of the most popular betting shops in the UK.

Online betting shops UK

  1. £20 First Bet Money Back as Cash if It Loses
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply. Please gamble responsibly.

  2. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  3. Bet £10 Get £30 in Free Bets
    +30 Free Spins

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  4. Bet £10 Get £30 in Free Bets

    New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Terms apply.

  5. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

New bookmakers 2021

Every year, there are new bookmakers hitting the market. There is an increasing demand for good betting options, which has increased competition and therefore, in the long run, given players a great position with a lot of choices.

What do a new betting site need to do to compete in today’s tough environment?

Well, they need to stand out in some sort of way. Either with a great special feature like bet builders, live streaming or a specific niché, like esports betting or American sports. There are also other features that are a must. They include:

  • Great mobile solution
  • Great amount of odds
  • Great customer support

In general, you will have a nice time comparing and choosing the correct bookie for your needs. It is a buyer's market!

Bookmakers' free bets

The majority of bookmakers in the UK offer free bet sign up offers to new customers. Normally these range from £10 to £30 free bets, that will be handed out once certain requirements are fulfilled. Normally you need to place a qualifying bet with real money in order to receive the free bet. 

Below follows an example of a free bet.

Ladbrokes free bet

Ladbrokes free bet

Bet £5 Get £20 in Free bets

Ladbrokes has got a bet £5 get £20 free bet offer. This means that you must place a bet of at least £5 to release your free bets.

The free bets are handed out as 4 x £5.

Terms and conditions for the Ladbrokes free bet

  • Bonus code: 20FREE
  • Qualifying bet must have a minimum odds of 1/2 (1.50).
  • Qualifying bet must be placed within 14 days.
  • Free bets must be used within 4 days of receiving them.
Claim £20 offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.


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