Online bookmakers

A list of ALL online bookmakers we've reviewed

Top online bookmakers 2018

Comparing online bookmakers can be a daunting task. There are a lot of them out there, and going through all is almost impossible. Trust us, we know. That is why we have taken it upon ourselves to do it for you. Below is a list of all bookies we have tested. Check out the ratings and reviews for all of them before choosing one, to make sure you make the best decision you can.

All bookmakers

Bookmakers
Our rating:
  • Great odds in their Exchange
  • Leading actor in football betting
  • Experienced & Trustworthy
Sport bonus:

5 x £20 Free Bets

Our rating:
  • Great promotions
  • Large supply of football betting
  • Experts at E-sports betting
Sport bonus:

£30 Free Bet

Our rating:
  • Zlatan Ibrahimovic co-owner
  • Best odds in Europe
  • Football-focused betting site
Sport bonus:

Up to £50 in bonuses

Our rating:
  • Classic bookmaker
  • Great football odds & selections
  • Good bookie for Horse racing
Sport bonus:

Bet £5 get £20 in Free Bets

Our rating:
  • Many great promotions
  • Loads of Premier League-bets available
  • Good for classic English sports
Sport bonus:

£20 free bet

Our rating:
  • One of the best bookies in the UK
  • Great selections of English sports
  • Excellent promotions
Sport bonus:

Bet £5 & Get £30

Our rating:
  • Upgraded sportsbook
  • Great odds & many markets
  • Loads of promotions
Sport bonus:

2x£10 Free Bets

Our rating:
  • Focus on British sports & markets
  • Great casino
  • Good previews in blog
Sport bonus:

£25 Free Bet insurance

Our rating:
  • Competitive odds
  • Good search function for odds
  • Good support
Sport bonus:

£10 Free bet

Our rating:
  • Fresh sportsbook
  • Great odds from SBTech
  • Good promotions
Sport bonus:

50% up to £50

Our rating:
  • World's biggest betting site
  • Great supply of odds
  • Excellent in-play betting
Sport bonus:

100% up to £100 in bet credits

Our rating:
  • Good & fun promotions
  • Earn points for rewards
  • Great odds
Sport bonus:

100% up to £50

Our rating:
  • Focus on UK & Ireland
  • Great methods for payment
  • Nice usability
Sport bonus:

£30 in Free Bets

Our rating:
  • Best mobile app
  • Great odds & supply
  • Loads of promotions
Sport bonus:

100% In-play Profit Boost

Our rating:
Sport bonus:

£10 Free bet + £ Cash back

Our rating:
  • Focus on American sports
  • Great offers
  • Fresh mobile app
Sport bonus:

No bonus offer at the moment

Our rating:
  • Focus on horses & football
  • Easy-to-navigate product
  • Personal recommendations for bets
Sport bonus:

No bonus offer at the moment

Our rating:
  • Competitive odds from SBTech
  • Great support
  • Nice welcome offer
Sport bonus:

50% up to £100

Our rating:
  • New betting site
  • Great offers
  • Good odds
Sport bonus:

£20 Free Bet

Our rating:
  • One of the biggest bookies out there
  • Great selection of odds
  • Many promotions & offers
Sport bonus:

Bet £10 & Get £30 in Free Bets

Our rating:
  • Huge focus on horses
  • Prefer English sports
  • Slick app for betting
Sport bonus:

£5 Free Bet + £5 Casino Bonus

Our rating:
  • Experienced bookie
  • Wide range of selections
  • Loads of special offers
Sport bonus:

£15 Back-Up Bet

Our rating:
  • Great odds from Kambi
  • Award-winning casino
  • Ambitious sports section
Sport bonus:

£10 Acca Free Bet

Our rating:
  • Great odds and markets
  • Nice looking layout
  • Nice function for search
Sport bonus:

£10 Bonus

Our rating:
  • Excellent supply of odds
  • Great promotions & competitions
  • Helpful support
Sport bonus:

100% up to £100

Our rating:
  • Nice amount of odds
  • Good offers for new customers
  • Great promos
Sport bonus:

£20 Risk Free Bet

Our rating:
  • Excellent selection of odds from Kambi
  • Trustworthy bookmaker
  • Experienced on the betting market
Sport bonus:

£30 Bonus Money

Our rating:
  • Loads of promotions
  • Great offers
  • Nice section for odds
Sport bonus:

£10 Bonus Token

Our rating:
  • Excellent sportsbook
  • Great odds
  • Nice welcome offer
Sport bonus:

£10 Free Bet

Our rating:
  • Great for the smartphone
  • Good in-play betting
  • Professional support
Sport bonus:

£10 Free Bet

Our rating:
  • Large number of promos
  • Nice amount of odds available
  • Several payment methods
Sport bonus:

50% up to £75

Our rating:
  • Ambitious bookie
  • Exciting promos
  • Wide range of competitive odds
Sport bonus:

50% up to €100

Our rating:
  • Austrian-based bookie
  • Highly respected in the business
  • Loads of odds & markets
Sport bonus:

£10 back if first bet is lost

Our rating:
  • Among the best odds on the market
  • Great supply of odds
  • Nice welcome offer
Sport bonus:

No bonus offer at the moment

Our rating:
  • Leading on the horse racing-market
  • Loads of great offers on horses
  • Great editorial pieces
Sport bonus:

100% up to £50

Our rating:
  • Betting section of Pokerstars
  • Many boosted odds
  • Loads of promos
Sport bonus:

£20 Free bet

Our rating:
  • Wide range of odds
  • Great, daily promos
  • "Bet maker" to create bets on the same game
Sport bonus:

50% up to £50

Our rating:
  • Great welcome offer for UK & IRE players
  • Good selections of odds
  • Nice promos
Sport bonus:

100% up to £200

Our rating:
  • Nice bonus for new customers
  • Loads of odds
  • Nice promotions
Sport bonus:

100% up to £50

Our rating:
  • No welcome offer
  • Great sportbook
  • E-sports focus
Sport bonus:

Our rating:
  • Holds both UK & Malta license
  • Popular among players from many countries
  • Great esports focus
Sport bonus:

No UK License Bookmakers

Bookmakers
Our rating:
  • Great odds & supply
  • Nice casino
  • Great customer support
Sport bonus:

Our rating:
  • No UK license
  • Great odds on the Nordic markets
  • Competitive odds
Sport bonus:

€10 Free Bet

Our rating:
  • No UK license
  • Great odds for Ice Hockey
  • Nice amount of odds & promos
Sport bonus:

100% up to €25

Our rating:
  • Good bonus
  • More international than many others
  • No UK license
Sport bonus:

100% up to €100

Our rating:
  • No UK license
  • Nice offers & promos
  • Big in the Nordic countries
Sport bonus:

Our rating:
  • No UK license
  • Good odds
  • Nice welcome offer in some countries
Sport bonus:

100% up to €100

Our rating:
  • Well-known in Germany, Austria & Denmark
  • Nice amount of promotions
  • Good odds
Sport bonus:

100% up to €100

Our rating:
  • Best odds in the world
  • Great supply
  • No welcome offer
Sport bonus:

No bonus

Our rating:
  • Great selections of odds
  • Used to sponsor Atletico Madrid
  • Popular in Sweden
Sport bonus:

4 x €5 Free Bets

Our rating:
  • Great odds
  • Often good offers and promotions
  • Based in Germany
Sport bonus:

100% up to €100

Our rating:
  • Big in Germany & Denmark
  • Good selections of odds
  • Nice offers for their players
Sport bonus:

100% up to €100

Our rating:
  • Nigeria's leading actor on the betting market
  • Good offers for Nigerians
  • Nice mobile site
Sport bonus:

Sign up with Nairabet

Our rating:
  • Huge with Nigerians
  • Great welcome offer
  • Nice selections of odds
Sport bonus:

100% up to ₦ 100 000

Our rating:
  • Canada's leading betting site
  • Great offers on Canadian sports
  • Respected & trusted site
Sport bonus:

100% up to $125

Online bookmakers

If you have landed here, you are most likely looking for an online bookmaker that you can trust and enjoy betting at. You have come to the right place. Our main objective is to provide you with a great overview and list all bookies we find trustworthy. Why? To make your decision as well-founded as possible.

Thus, what are the important factors to consider regarding finding the best online bookies? They might differ between different players, depending on what they prefer to look for. Some like the absolute best odds, while others might look for a easy-to-navigate mobile app. We compare many factors to get the best possible overview so to make it easy for you to make your decision.

To find the best bookmakers online, these are the factors we use in our comparison:

  1. Trustworthiness
  2. Support & customer service
  3. Payment methods
  4. Quality of odds and supply
  5. Special functions
  6. User-friendliness
  7. Offers & promotions

Trustworthiness

The main factor, and the heaviest one, is trustworthiness. Why? Because it is a financial decision to bet on sports. And every financial decision should be as secure as possible. There are a lot of fishy and non-serious bookmakers on the market, but we shy away from them and only list ones we trust after thorough research.

Support

Akin to trustworthiness, the customer service plays an important role in our ranking. Is there a live chat available 24 hours a day? If there are any issues, will they be fixed to satisfaction? It is always important for customers to feel that any problem can be fixed in a carefree way.

Payment methods

Safe and fast payment methods is another must. To us, it matters little if the bookmaker offer a lot of different options. It is more important that they offer the best payment methods. These include credit and debit cards, but also e-wallets like Skrill or Neteller.

Quality of odds

The three factors above are all related to security, the next ones are related to the betting itself. The odds are of course an important factor, since they, in a way, control your winnings and losses. Both the possibility to get the best odds, but also the amount of selections are important aspects.

Special functions

Cash-out, asian handicap and bet builders are examples of functions that are not a given. If a bookmaker offer more than less of these special functions, and if they work to satisfaction, we will rate them higher.

User-friendliness

No one wants a slow app, difficult navigation or a general fuzziness to their betting. It should be a straightforward affair to bet with a bookmaker. Therefore, layout, loading speed and similar elements play a part in our listing and ranking.

Offers & Promotions

Another important factor for many is the signup offer and promotions in general. Of course it is nice to get a great welcome offer that you can make into real money, but never rely on it. In its essence, a welcome offer is made for you to try out the bookmaker, not to win a lot of money. Nevertheless, it is an extra boost when it comes to our ranking, since we know many of you value it.

Choosing UK bookmakers

If you are a UK citizen, be sure to choose a bookmaker that is licensed in the country. A lot are, so you won’t be having troubles finding them. In our list above, all bookies have got a UK license, issued by the Gambling Commission.

As a UK citizen, you therefore have a plethora of bookies to choose from, which makes your decision a lot easier in one way, but a lot harder in another. So, for your benefit, check out the list in order to make a great decision when choosing a UK bookie.

How to choose the best bookmaker for you specifically?

What are the things that would make you like a bookmaker? That is the main question. You want longevity with any bookmaker you choose. Sure, it is a benefit to have an account with several bookies if you are looking to make a profit long-term, but for the casual bettor, you need to be comfortable with your “main” bookie for a long time. Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

But aside from these obvious factors, there are individual differences between you and other players. You might have the inclusion of Asian Handicap as an absolute must when choosing a bookmaker, while others might feel the same way about live streaming. So, there are no general rules to what constitutes a good bookmaker for you.

What we can say is that the ones in our list are trustworthy. Of course, we can’t promise they will stay that way, but for now that is our firm belief. From there, it is up to you to check our list out, read the specific reviews and make your choice from your own preferences. You are always welcome to contact us with any queries you might have.

New bookmakers 2018

Every year, there are new bookmakers hitting the market. There is an increasing demand for good betting options, which has increased competition and therefore, in the long run, given players a great position with a lot of choices.

What do a new betting site need to do to compete in today’s tough environment?

Well, they need to stand out in some sort of way. Either with a great special feature like bet builders, live streaming or a specific niché, like esports betting or American sports. There are also other features that are a must. They include:

  • Great mobile solution
  • Great amount of odds
  • Great customer support

In general, you will have a nice time comparing and choosing the correct bookie for your needs. It is a buyer's market!

Online bookmakers FAQ

How do we rank bookmakers?

We rank bookmaker by looking at seven main factors. They include trust, service, payment, odds, functions, usability and offers.

Are you biased?

No, we are not. We only list bookmakers we have put a lot of effort into investigating. If they don’t make the cut, they are not on our website.

Which is a the best bookmaker for me?

There is no simple answer, different players crave different things. In general, however, all well-known brands are good for everybody.

What should I be wary of when choosing a bookmaker?

Always be sure not to choose a bookie with a bad reputation, often it’s true. We always try to keep our list updated and remove bookies that doesn’t live up to the high standards we set.