Online bookmakers in the UK

A list of ALL online bookmakers we've reviewed and approved

Top online bookmakers 2022

Comparing online bookmakers can be a daunting task. There are a lot of them out there, and going through all is almost impossible. Trust us, we know. That is why we have taken it upon ourselves to find the best UK bookmakers for you.

Below is an overview of all bookies we have tested. Check out the ratings and reviews for all of them before choosing one, to make sure you make the best decision you can.

The UK market is constantly changing, and new licenses are handed out to bookmakers now and then.

We will list all newly licensed bookmakers we deem serious and good enough for our high standards.

uk licensed bookmakers

Our history of comparing bookmakers dates back to 2006.

Newly licensed UK bookmakers

Parimatch Tops Ranking of Newly Licensed UK Bookmakers

27 January 2022

Many new betting sites have entered the UK market as of late, and after thorough consideration, Parimatch is deemed the best of the bunch. Read more

List of Online Bookmakers

18+ | begambleaware | Commercial Content | T&Cs Apply

BetUK

Brand new welcome offer
  • Powered by Kambi
  • Excellent mobile offering
  • Generous welcome offer
  • Only a few payment options
  • Not many promotions
Welcome Offer
Bet £19 get £66 in Free Bets
Claim Go to website

Full T&Cs apply. New customers only. Stake min amount of £19 (odds 1.8 or greater) on any sporting event. Promotion available between 14/11/22 - 01/12/22. Max 4 x £10, 4 x £5, 1x £6 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets and profit boost are not permitted for qualifying bet. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement. 18+ BeGambleAware.org

Website: betuk.comFounded: 2012
Owner: LeoVegas Gaming PLCHeadquarters: Malta
Bet UK sports betting
Bet UK live betting
Betuk Casino

Summary

Author: Ben Smith Ben Smith

BetUK is an online gambling brand that is operated by LeoVegas Gaming PLC, which relaunched the site in 2018.

Kambi is the sportsbook provider for BetUK, and it's a very straightforward, no-messing-about betting site that seems to be aimed at a slightly older demographic.

Read full review

Betway

Free Bet Club!
  • Best for weekly rewards in the UK
  • Super-selection of British sports
  • Great choice internationally
  • No Asian handicap
  • Plain design
Welcome Offer
Get £10 in Free Bets
Claim Go to website

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only. This offer is valid for 7 days from your new account being registered. 18+. BeGambleAware.org. Bet The Responsible Way. Terms apply

Website: betway.comFounded: 2006
Owner: Betway LimitedHeadquarters: Malta
Betway home page
Betway live betting
Betway Casino

Summary

Author: Ben Smith Ben Smith

Betway Sign Up Offer

The Betway welcome offer is pretty straightforward and not necessarily the most valuable bonus of all time, but you can't really argue with a £10 free bet under any circumstances.

When you register with Betway, you need to make a deposit with a debit card in order to claim this offer.

How to Get Betway Free Bets

1️⃣ Create a Betway account and deposit £10+ via debit card.

2️⃣ Place a £10 bet at odds of 3/4 or greater.

3️⃣ Unlock your Betway free bet.

Read full review

Grosvenor

  • Great for Premier League betting
  • Many odds from top provider Kambi
  • Promos on football & horse racing
  • 30x wagering on casino offer
  • Unusual web design on desktop
Welcome Offer
Double the Odds
Any sport. Any bet. Any odds.
Claim Go to website

New customers. Max £10. 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18 Plus BeGambleAware.org

Website: www.grosvenorcasinos.comFounded: 1970
Owner: The Rank GroupHeadquarters: Maidenhead, UK
Grosvenor Sports home
Grosvenor Sports live betting
Grosvenor Casino

Summary

Author: Ben Smith Ben Smith

Grosvenor Sports Welcome Offer

One of the best sign up offers in the business comes courtesy of Grosvenor Sports, who are now offering new customers a bonus to the tune of Double the Odds on any sport, at any odds.

How to Get the Grosvenor Bonus

Register with Grosvenor Sports

→ Bet up to £10 at any odds

→ Get double the odds with winnings paid in cash

Read full review

Rhino Bet

  • Best Odds Guaranteed on UK/IE racing
  • Bet builder for football
  • App for iOS and Android
  • Debit card payments only
  • Customer support is lacking
Welcome Offer
Bet £20 Get £20 Free Bet
Claim Go to website

UK only. 18+. T&C's apply. The promotional period is 00:00 31/08/22 and is an ongoing promotion. Qualifying Bets must be placed in the promotional period. Cashed out or void Bets do not qualify. Reward is available once. If your first Bet fails to reach the criteria, then you will not receive the Reward.

Website: rhino.betFounded: 2020
Owner: Playbook Gaming LtdHeadquarters: London
Rhino bet home
Rhino bet live
Rhino bet casino

Summary

Author: Ben Smith Ben Smith

Rhino Bet is one of several online betting sites operated by Playbook Gaming. It's a straightforward platform with an excellent horse racing selection and a decent bet builder for football. They do lack in the customer support and payment method department, but that is somewhat made up for by the generous free bet welcome bonus and the user-friendly mobile app for iOS and Android.

Read full review

Spreadex

  • 'Best Spread Betting Provider' award winner
  • Range of unique markets
  • Bet Builder function
  • Can be confusing for beginners
  • No eWallet payments
Welcome Offer
Get £40 in Bonuses
Claim Go to website

Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. Spread betting losses can exceed deposit. 18+ begambleaware.org

Website: spreadex.comFounded: 1999
Owner: Spreadex LtdHeadquarters: St Albans, UK
Spreadex home
Spreadex in play
Spreadex casino home

Summary

Author: Ben Smith Ben Smith

Spreadex is a sports and financial spread betting company based in the UK, and it is the only online bookmaker that allows users to partake in fixed odds betting and sports spread betting from one account. On the Spreadex site, you can bet on sports, buy and sell financial assets, and also play casino games.

Read full review

Bet365

  • Cutting-edge multiple game bet builder
  • Outstanding in-play betting
  • Great cash-out feature
  • No Neteller or Skrill
Welcome Offer
Bet £10 Get £50 in Free Bets
Claim Go to website

New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Website: bet365.comFounded: 2000
Owner: Hillside (sports) ENCHeadquarters: Stoke

Summary

Author: Ben Smith Ben Smith

Bet365 Bonus

The Bet365 open account offer is one that is befitting of arguably the best betting site in the world.

This new and improved bonus allows you to get £50 in free bets off of just a £10 wager.

That's a 500% bonus, and this Bet365 bonus can be claimed right here.

Why You Should Register With Bet365

⭐ As far as volume of markets is concerned, there is not a more comprehensive sportsbook out there.

💰 The list of existing customer promotions is exemplary - with Early Payout being the pick of the bunch.

↗️ Odds boosts are now featured on the site, which is another recent improvement.

Read full review

Kwiff

  • 'Supercharge' your bets + get great odds
  • Well-optimised for mobile
  • Kwiff Loyalty Club
  • Limited betting markets
  • No bet builder
Welcome Offer
Bet £10 Get a £20 Surprise Bet
Claim Go to website

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

Website: kwiff.comFounded: 2015
Owner: Kwiff LtdHeadquarters: London, UK
Kwiff home
Kwiff live betting
Kwiff casino

Summary

Author: Ben Smith Ben Smith

Kwiff was founded in 2015 and the brand's unique selling point is the 'Supercharge' feature which means that any bet you place can be 'Kwiffed'. This is the equivalent of enhanced odds, but they are given out randomly after you place wagers. Initially, Kwiff was solely mobile-focused, but users can now use the betting site on desktop, too.

Read full review

Betfred

  • Experienced UK bookie
  • Good for football & horse racing
  • Great payment options
  • Not the best on mobile
  • Limited markets on niche sports
Welcome Offer
Bet £10 get £60 in bonuses
Claim Go to website

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Website: betfred.comFounded: 1967
Owner: BetfredHeadquarters: Warrington
Betfred homepage
Betfred live betting
Betfred Casino

Summary

Author: Avery Hutchison Avery Hutchison

Founded in the United Kingdom by the Done brothers, Fred and Peter, Betfred has come a long way since its first shop was established in 1967. Viewers of British sports events will have seen Betfred appear as sponsors across horse racing, rugby league, snooker, football and darts, which are some of the main sports that feature on their sportsbook.

Read full review

BoyleSports

  • Lots of live streaming
  • Great payment options
  • Clean design and dedicated mobile apps
  • Some promotions are shop-only
  • No asian handicaps on football
Welcome Offer
Bet £10 get £20 in Free Bets
+ £10 casino bonus!
Claim Go to website

New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

Website: www.boylesports.comFounded: 1982
Owner: BoyleSportsHeadquarters: Dundalk (Ireland)
Boylesports Home
Boyle Sports In Play Betting
Boyle Sports Casino

Summary

Author: Ben Smith Ben Smith

BoyleSports is one of the UK's more recognisable bookies thanks to plenty of high-profile sporting sponsorships and, well, it's been around for 35 years! BoyleSport has one of the premier online sportsbook products on the UK market with live streaming, numerous promotions, and great payment options to boot.

Read full review

Parimatch

Great bet boosts!
  • Chelsea promos for 2022/23
  • Reputable international brand
  • Wide range of sports and Esports markets
  • Navigation can be tricky at first
  • Limited live streaming
Welcome Offer
Bet £5 Get £30 in bonuses
Claim Go to website

18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. | begambleaware.org | Please gamble responsibly

Website: parimatch.co.ukFounded: 1994
Owner: Pari-match LLCHeadquarters: Cyprus
Parimatch sports betting
Parimatch live betting
Parimatch casino

Summary

Author: Ben Smith Ben Smith

Parimatch launched its UK betting site in October 2020. While bettors from the CIS region have been placing bets through Parimatch since the turn of the millennium, the UK site is operated by BetVictor. There are generous welcome offers to be claimed, and the sportsbook is jam-packed with a wide range of markets.

Read full review

BetVictor

  • Great-looking interface
  • Big and trusted bookie
  • Very good for football
  • Verification process can be slow
  • Not as good for Non-UK citizens
Welcome Offer
Bet £10 Get £40 in bonuses
+100 free spins
Claim Go to website

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 100 Free Spins. 100 Free Spins have no wagering. Bonuses and Spins expire in 7 days. Card payments only. T&Cs apply. Please Gamble Responsibly.

Website: betvictor.comFounded: 1931
Owner: Betvictor LtdHeadquarters: Gibraltar
BetVictor homepage
BetVictor live bet
BetVictor Casino

Summary

Author: Jacob Jacob

With a long history and an up-to-date and great-looking website, BetVictor really is one of the great online bookies in the UK. They often offer great promotions and have got one of the most pleasing navigation processes out there.

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LiveScore Bet

  • Fantastic range of markets
  • Live streaming available
  • Great looking site
  • Dedicated mobile apps
  • Payment options could be improved
Welcome Offer
Bet £10 Get £20 in Free Bets
Claim Go to website

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org

Website: www.livescorebet.comFounded: 2020
Owner: LiveScore GroupHeadquarters: Gibraltar
Live Score Bet Home
Live Score Bet In Play
Live Score Bet Casino

Summary

Author: Ben Smith Ben Smith

Already a well-known brand thanks to its top-quality real-time sports updates product, LiveScore got stuck into the UK online sports betting market in 2020 with the launch of LiveScore Bet. Punters are spoiled for choice with a huge number of markets and are treated to a tidy sign-up offer, live streaming, and great football betting options all packaged in a slick mobile-optimised product.

Read full review

888sport

Perfect for 22/23 season
  • Enormous selection of odds
  • Bet builder with a lot of options
  • 'Up for 8' game for 22/23 PL season
  • Design can be off-putting
  • Somewhat sluggish app
Welcome Offer
100% up to £100
on your first deposit
Claim Go to website

£/$/€10 min deposit using promo code “TOP100” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & Full T&Cs apply.. BeGambleAware 18+

Website: 888sport.comFounded: 2008
Owner: 888 Holdings PLCHeadquarters: Malta
888sport homepage
888sport live betting
888sport racing betting

Summary

Author: Ben Smith Ben Smith

888 is a well-recognised brand on the UK scene. With a large selection of odds and frequent promotions, they seldom disappoint. Not only is 888sport one of the top sports betting brands on the market, but 888casino and 888poker are also hugely popular.

Read full review

BetTarget

  • Intuitive design
  • Excellent betting variety
  • Great payment options
  • Top-notch casino
  • No dedicated mobile apps
Welcome Offer
Bet £10 get £20
Claim Go to website

18+, New customers only. Min wagering on sport €10. Max one €20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited

Website: bettarget.comFounded: 2021
Owner: ASG Technologies LtdHeadquarters: BVI, Malta
Bet Target Sports Home Page
Bet Target Live In Play
Bet Target Casino Home Page

Summary

Author: Ben Smith Ben Smith

Why Should You Sign Up With BetTarget?

👍 Large selection of bets available

⭐ Very well-designed sportsbook

💷 Long list of payment options

🎰 Superb casino offering

What BetTarget Could Improve

⚽ There is no bet builder for football

📱 A BetTarget mobile app would be nice

📞 We'd like to see telephone customer support

BetTarget Verdict

BetTarget gets straight to the point with its intuitive sportsbook layout and eye-catching casino options, while features like the stats-backed Target Tip recommendation engine add something extra. Launched in 2021, BetTarget was one of the first Aspire Global sites to go live using BtoBet's renowned sports betting software, and while it's not quite knocking on the door of the big hitters in the UK market, we think it's worth a look if you want to try out a new bookmaker.

Read full review

NetBet

  • Frequent promotions
  • Unique betting features
  • Many restricted countries
Welcome Offer
Bet £10 Get £10 Free Bet
Claim Go to website

DEPOSIT AND BET £10 MINIMUM ODDS 1/2 (1.50) / £10 FREEBET / VALID 7 DAYS / T&CS APPLY / 18+ / BEGAMBLEAWARE.ORG

Website: www.netbet.comFounded: 2001
Owner: Cosmo Gaming Company Ltd.Headquarters: Malta
Netbet Sport
Netbet In-Play
Netbet Casino

Summary

Author: Jacob Jacob

Netbet is a popular bookie that operates in several European countries, with both a UK and Malta licence. Although not the most well-known bookie to many, with frequent promotions and some unique features, Netbet is definitely worth to try out for most punters.

Read full review

Luckster

New Site! (2022)
  • Great for pre-match and in-play football
  • Useful range of payment options
  • Huge casino selection
  • No mobile apps
  • Lacking live streaming
Welcome Offer
Bet £10 get £10
Claim Go to website

This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Ireland. Full T&Cs Apply

Website: luckster.comFounded: 2022
Owner: Aspire Global International LTDHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

Luckster launched in 2022, making it one of the freshest new entries into the UK online sports betting market. The sportsbook features impressive depth both within and across markets and you'll struggle to run out of casino games to play if that's your thing. A decent spread of deposit and withdrawal options is good to see, too.

Read full review

ZetBet

  • Strong football market selection
  • Lots of payment methods
  • Acca odds boosts
  • Good for niche sports
  • No live chat support
  • No live streaming
  • No mobile apps
Welcome Offer
Bet £10 Get £10
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Website: www.zetbet.comFounded:
Owner: Marketplay LTDHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

Why should you sign up with ZetBet

ZetBet advantages ✅

This is a neat new site for the UK market that looks and works great on mobile. It's a great option for football betting with asian handicaps a real plus. Niche sports fans are also well catered for and the range of payment methods available gives punters good flexibility.

ZetBet disadvantages 😞

It's a shame that there's no live chat support as that's available at lots of other online bookies. There's no ZetBet mobile apps, nor is there any live streaming available.

Read full review

Luckland

  • Huge selection of markets
  • Trusted iGaming brand
  • Various payment options
  • No dedicated mobile apps
  • More promotions would be nice
Welcome Offer
Bet £10 get £20
Claim Go to website

18+, WELCOME BONUS: NEW PLAYERS ONLY, 1ST DEPOSIT, MIN DEPOSIT,: £10, MAX £20 FREE BET VALID FOR 14 DAYS, BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER AND BE SETTLED WITHIN 14 DAYS OF PLACEMENT. SYSTEM BETS NOT ELIGIBLE. NETELLER,SKRILL AND PAYPAL NOT ELIGIBLE. T&C APPLY

Website: www.luckland.comFounded: 2022
Owner: Aspire Global International LTDHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

Why should you sign up with Luckland?

Luckland advantages ✅

Luckland offers UK punters a vast selection of markets to bet on. Major sports, minor sports, esports - you name it, Luckland probably has a betting market open on it. Punters also get the reassurance that, even though its sportsbook product is new, the Luckland brand has been around for a while and is trusted. We like the variety of payment methods on offer, too.

Luckland disadvantages 😞

In the ultra-competitive UK market, we think Luckland might appeal even more to punters with a few more promotions and offers. The lack of a dedicated sports betting app is also a drawback for mobile punters.

Read full review

William Hill

  • Great quality of odds
  • Perfect for popular UK sports
  • Many special bets available
  • Many restricted countries
  • Some payment methods removed
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Website: williamhill.comFounded: 1934
Owner: William Hill plcHeadquarters: Gibraltar
William Hill homepage
William Hill live betting
William Hill Casino

Summary

Author: Ben Smith Ben Smith

William Hill is a well-known bookie all over the UK. With great odds, many payment methods and all major UK sports on offer, there is not much to complain about.

Read full review

TonyBet

  • Massive sports betting selection
  • Many in-play markets
  • Great poker games and promos
  • Limited live streaming
  • Some country restrictions
Welcome Offer
100% up to £50
Claim Go to website

Sportsbook only. Bonus is 100% of first deposit, up to a maximum of £50. Minimum deposit of £10. Bonus must be claimed within 3 days. Wagering requirements apply. Bonus amount cannot be withdrawn. Further T&Cs apply.

Website: tonybet.comFounded: 2009
Owner: Tonybet OÜHeadquarters: Lithuania
Tonybet Sports
Tonybet Live Betting
Tonybet Casino

Summary

Author: Ben Smith Ben Smith

Tonybet was founded by the famous poker player Tony G in 2009, and is now a reputable online sportsbook, casino, and poker site that operates in the UK as well as some Baltic and Scandinavian countries. Over 25 sports are offered in the betting section, including the recent addition of horse racing.

Read full review

Ladbrokes

  • One of the great football bookies
  • Very UK-focused selection
  • Experienced and reliable
  • Lots of restricted countries
Welcome Offer
Bet £5 Get £20 in Free bets
Claim Go to website

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

Website: ladbrokes.comFounded: 1886
Owner: Ladbrokes Coral Group plcHeadquarters: London
Ladbrokes home page
Ladbrokes live betting
Ladbrokes Casino

Summary

Author: Ben Smith Ben Smith

Regarding football betting, Ladbrokes has most of the competition beaten. Both their standard selection and special bets hold a really high standard. Also, they provide great offers, such as acca insurances. The only issue is that their withdrawal process can be quite slow at times.

Read full review

Coral

  • Daily football acca promos
  • Super for horse racing & greyhounds
  • Great reputation
  • Only good for UK punters
  • Design could be more modern
Welcome Offer
Bet £5 Get a £20 free bet
Claim Go to website

18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Website: sports.coral.co.ukFounded: 1926
Owner: Ladbrokes Coral Group plcHeadquarters: London
Coral home page
Coral live betting
Coral Casino

Summary

Author: Ben Smith Ben Smith

Coral Sign Up Offer

When you create an account with this legendary UK bookmaker and bet £5, you can get a £20 free bet.

That's essentially a 400% bonus on your initial wager, which is a hugely generous bonus.

Claiming the Coral Free Bet in Three Simple Steps:

  1. Click 'Claim' at the top of this page and register with Coral.
  2. Place a £5 bet at odds of 1/2 or greater.
  3. Receive a £20 free bet to use on any sport.

✅ What We Like About the Coral Free Bet Offer

  • The bonus amount compared with the qualifying bet requirement is very high.
  • Minimum odds for the qualifying bet are low.
  • Your free bet can be used on many sports.

❌ What We Don't Like About the Coral Free Bet Offer

  • It would be nice to have the option to break the £20 free bet into smaller free bets.
Read full review

LeoVegas

Best bookie for mobile
  • Best mobile app out there
  • Many odds from leading provider Kambi
  • Free bet offers
  • Not perfect on desktop
  • No live streaming
Welcome Offer
Win up to £100 extra winnings
with your profit boost!
Claim Go to website

Full T&Cs apply. New players only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org LeoSafePlay.com Play responsibly!

Website: leovegas.comFounded: 2011
Owner: LeoVegas ABHeadquarters: Malta
Leo Vegas home page
Leo Vegas live betting
Leo Vegas Casino

Summary

Author: Ben Smith Ben Smith

LeoVegas is a well-known betting company across many international territories, and a UK licence was acquired in 2017, a year after their sportsbook launched. It is a casino-first brand that also places a heavy emphasis on their mobile product which is multi-award winning. The sportsbook is powered by leading sports betting provider, Kambi.

Read full review

Mr Mega

  • Aspire Global-powered sportsbook
  • Premium feel
  • Lots of payment options
  • Top-quality casino
  • No dedicated mobile app
Welcome Offer
Bet £15 get £15
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Website: mrmega.comFounded: 2010
Owner: Sharp Connection LtdHeadquarters: Malta
Mr Mega Home Page
Mr Mega In Play Football
Mr Mega Casino

Summary

Author: Ben Smith Ben Smith

Slick presentation and a great range of games means Mr Mega is a top online casino and live casino destination for British gamblers. And that's far from the whole story: UK punters are spoiled for sports betting choice at Mr Mega - the Aspire Global-powered sportsbook is top-notch.

Read full review

Betfair

  • Fast verification
  • Instant withdrawals to debit cards
  • World's biggest betting exchange
  • Inadequate selection of smaller sports
Welcome Offer
Money Back as Cash up to £20
Claim Go to website

New customers only. Min odds 1/5 (1.2). Max £20 refund on first bet. Only deposits made via Debit Card will be eligible for the promotion, Apple Pay excluded. T&Cs apply.

Website: betfair.comFounded: 1999
Owner: Betfair International PlcHeadquarters: London
Betfair Exchange 2022
Betfair Sportsbook 2022
Betfair Casino 2022

Summary

Author: Ben Smith Ben Smith

Betfair is one of the great UK bookies. With a big focus on football betting, they are the first choice of many punters, from the pro to the beginner. Also, they offer the worlds biggest and best betting exchange. Cons with Betfair include a somewhat difficult navigation and lack of selections for certain sports.

Read full review

talkSPORT BET

  • Small deposit welcome offer
  • Great football odds boosts
  • Excellent in-play experience
  • Same as BetVictor
  • Arguably too UK-focused
Welcome Offer
Bet £10 Get £30 in Free Bets
Claim Go to website

18+ Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. 7 day bonuses expiry. Card payments only. Click for T&Cs. begambleaware.org | Please gamble responsibly

Website: talksportbet.comFounded: 2022
Owner: BV Gaming LimitedHeadquarters: Gibraltar

Summary

Author: Ben Smith Ben Smith

A familiar brand for many Brits, talkSPORT entered the betting market in November 2022 in collaboration with BetVictor. The talkSPORT BET site looks just like that of their partners, and even more like Parimatch, who have a similar colour scheme to talkSPORT.

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Unibet

  • User-friendly interface
  • Wide range of odds from top provider Kambi
  • Helpful customer service
  • Bettors cannot request-a-bet
  • Can limit some winning players
Welcome Offer
£40 Money Back
+ £10 casino bonus
Claim Go to website

New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

Website: unibet.comFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet Sports
Unibet live bet
Unibet Casino UK

Summary

Author: Ben Smith Ben Smith

One of the biggest international bookies out there. Not as UK-focused as the betting sites founded in the UK, but still one of the most popular choices among punters. It is easy to understand why, as Unibet offer players a complete product.

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Fansbet

  • Part of Fansbet's profits go to a good cause
  • Fresh new betting platform
  • Decent promos for existing customers
  • Limited payment options
  • No live streaming
Welcome Offer
200% up to £200
Claim Go to website

Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit - up to £200. Bonus credited in real money without wagering requirements.

Website: fansbet.comFounded: 2016
Owner: Rush Partners LtdHeadquarters: Malta
Fansbet Sport
Fansbet Casino
Fansbet Livesport

Summary

Author: Jacob Jacob

Betiton

Brand new sportsbook
  • Wide range of odds
  • Great promotions
  • Exciting live betting with "fast markets"
  • No mobile app
  • Live streaming unavailable
Welcome Offer
Bet £15 Get £10 Free Bet
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

Website: betiton.comFounded: 2020
Owner: Sharp Connection LtdHeadquarters: Malta
Betiton Sports
Betiton Promotions
Betiton Casino

Summary

Author: Ben Smith Ben Smith

Betiton launched their sportsbook in early 2020, and the odds are provided by reputable SBTech. In terms of big pros, they offer great value with their welcome offers and promotions, and the live betting functionality is one of the best in the business.

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Paddy Power

  • Fast verification
  • Instant withdrawal to debit cards
  • Always great specials on
  • Heavy UK-focus is an issue for some
Welcome Offer
Up to £50 Cash Back
If any of your first 5 x £10 football bets lose!
Claim Go to website

Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

Website: paddypower.comFounded: 1988
Owner: Paddy Power BetfairHeadquarters: Dublin
Paddy Power home page
Paddy Power live bet
Paddy Power Games

Summary

Author: Ben Smith Ben Smith

One of the most experienced yet innovative bookies, PaddyPower mixes a great selection of odds with fun (read controversial) adverts. Nevertheless, one cannot ignore that they offer a great sportsbook.

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SBK

  • First-class mobile experience
  • Auto Acca feature
  • Betting tips on the app
  • No casino
  • No desktop site
Welcome Offer
Bet £10 Get £30 in Free Bets
Mobile only sportsbook
Claim Go to website

New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.

Website: getsbk.com/ukFounded: 2019
Owner: Smarkets LtdHeadquarters: London
SBK home
SBK tips
SBK esports

Summary

Author: Ben Smith Ben Smith

SBK is a mobile-only sportsbook that is operated by Smarkets - a British company renowned for its betting exchange which launched to the public in 2010. SBK integrates social media interaction, betting tips, and a wide range of other features into its forward-thinking product.

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Bwin

  • Many different, unique markets
  • Great cash out feature
  • Well-established and trusted bookie
  • No Asian handicap
  • Somewhat confusing homepage
Welcome Offer
£20 Backup Bet
Claim Go to website

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

Website: www.bwin.comFounded: 1997
Owner: Electraworks LimitedHeadquarters: Gibraltar
Bwin home page
Bwin live betting
Bwin Casino

Summary

Author: Ben Smith Ben Smith

Bwin is an Austrian-based company that has a long experience in the industry. The sportsbook is very interesting and fairly unique in both its layout and markets offered, which makes it an exciting choice for many punters.

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Mr Play

  • Great live betting odds and features
  • PayPal accepted for deposits
  • 'Pulse Betting' feature
  • No iPhone app
  • Low maximum payout
Welcome Offer
Bet £10 get £15 Free Bet
Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible.

Website: mrplay.comFounded: 2017
Owner: Marketplay Ltd.Headquarters: Malta
Mr Play Sports
Mr Play Live Betting
Mr Play Casino

Summary

Author: Ben Smith Ben Smith

Mr Play is a casino-first gambling site that added a sportsbook to their offering in 2019. With odds provided by SBTech, they have one of the best sports betting offerings among new bookmakers today.

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Fitzdares

  • Market-leading product
  • Dedicated mobile apps
  • Some nice offers
  • Wide range of sports markets
  • Must be 21+ to join
  • Debit card deposits/withdrawals only
Welcome Offer
Bet £30 get a £30 free bet
+ 20 Free Spins on Fishin' Frenzy Big Catch
Claim Go to website

New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.

Website: bet.fitzdares.comFounded: 2005
Owner: FitzdaresHeadquarters: London

Summary

Author: Ben Smith Ben Smith

Fitzdares is the brainchild of former Ladbrokes man Balthazar Fabricius. Despite launching back in 2005, you may not have heard of it because it was, until recently, an invite-only platform. Balthazar and his team have now opened up Fitzdares to the masses and it's certainly an intriguing proposition for any punter looking for a new place to bet.

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Highbet

  • Aspire-powered sportsbook
  • Huge range of casino games
  • Well optimised for mobile
  • No dedicated mobile apps
Welcome Offer
Bet £10 Get £15
Claim Go to website

New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+

Website: highbet.comFounded: 2021
Owner: Time Solutions LtdHeadquarters: Malta
Highbet Sportsbook Home
Highbet In Play
Highbet Casino

Summary

Author: Ben Smith Ben Smith

The Highbet site certainly stands out with its vivid blue and yellow colour scheme; happily it also stands out for the quality of its sportsbook and casino offering. A new site launched in 2021, good mobile optimisation makes Highbet a top option for gambling on the go.

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BritainBet

  • Lots of payment methods
  • Thousands of markets open for betting
  • Decent selection of promotions
  • Not much horse racing
  • Navigation is a bit clunky
Welcome Offer
Bet £25 Get a £50 Free Bet
Claim Go to website

New players only. Opt-in Required. Min £ 25 qualifying bets, stake not returned. Free bet - one-time stake of £ 50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

Website: britainbet.comFounded: 2020
Owner: ProgressPlay LimitedHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

The BritainBet sportsbook will look familiar to any of you that have previously dabbled on other Progress Play-operated sites like BetStorm and Tebwin. The horse racing offering is a little bit thin compared to other top online bookies but, other than that, the coverage is good and UK punters will find just about any bet they fancy at BritainBet.

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MrRex

  • Powered by Aspire Global
  • Great payment options
  • Some live streaming available
  • No dedicated mobile apps
Welcome Offer
Bet £15 Get £10
Claim Go to website

New customers only. Max one free bet. Qualifying bets must be place at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&C's apply. 18+

Website: mrrex.comFounded: 2021
Owner: MRREX LTDHeadquarters: UK, Malta

Summary

Author: Ben Smith Ben Smith

MrRex is a new entry to the UK market, having launched in late 2021. It's a casino-first brand but that doesn't detract from its excellent sports betting offering powered by Aspire Global. The MrRex site has a relaxed feel to it but with BtoBet supplying its tech wizardry to the sportsbook you can be sure you're using a quality product.

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Hopa

  • Massive selection of markets
  • Great looking site
  • Decent payment options
  • Simple sign up bonus
  • No dedicated mobile app
  • No bet builders
Welcome Offer
Bet £10 Get £10
Claim Go to website

New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+

Website: www.hopa.comFounded: 2005
Owner: Karamba LimitedHeadquarters: Malta
Hopa In Play Betting
Hopa Home Page
Hopa Casino

Summary

Author: Ben Smith Ben Smith

Hopa will feel familiar to those of you who have previously used other Karamba-owned sites like Mr Play and Betiton for punting on sports. Even if you haven't used a Karamba site before, you'll quickly find out that navigation is a breeze and the range of betting options is truly top-class. Hopa is nicely optimised for mobile betting and its straight-forward welcome bonus makes it easy to get a new account rolling.

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VBet

  • Range of offers and boosted odds
  • Asian handicaps and goal lines
  • Dedicated Esports section
  • No mobile app in the UK
  • Limited live streaming
Welcome Offer
Guaranteed free bet up to £20
Claim Go to website

Only available to new, verified customers residing in the UK. Place a first ever sports bet - multi-bets of at least 3 legs; min. £2 stake; min odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get 50% of your stake - on top of your winnings - as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org

Website: vbet.co.ukFounded: 2003
Owner: Vivaro LtdHeadquarters: Malta

Summary

Author: Ben Smith Ben Smith

VBet is operated by Vivaro Limited, which was founded in Armenia in 2003. In 2016, the company secured a licence to operate in the UK, and in doing so became the first BetConstruct powered bookmaker to receive a UK operator licence. Furthering their reputation in Great Britain, VBet became an official partner of Arsenal Football Club in 2019.

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STS

New UK licence 2019
  • Wide range of betting markets
  • Strong selection of promotions
  • Platform is easy to navigate
  • Limited customer support
  • Paypal not available
Welcome Offer
Bet £10 get a £10 free bet
Claim Go to website

18+. New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code SBWB10 req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply. BeGambleAware.org

Website: stsbet.co.ukFounded: 1997
Owner: STS Gaming GroupHeadquarters: Malta
Sts home
Sts in play
Sts casino home

Summary

Author: Ben Smith Ben Smith

STS is a Polish bookmaker that was granted a UK licence in 2019 and offers odds on a wide range of events, specialising in football and winter sports.

There have been two major improvements to the STSBet site in 2022. One is the sign up offer, which is now Bet £10 Get £10, and the other is the addition of horse racing betting plus live streaming.

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Mobile Wins

  • Bet 10 Get 40 offer
  • Broad Esports selection
  • Asian lines on football
  • Not the easiest navigation
Welcome Offer
Bet £10 Get £40 in Free Bets
Claim Go to website

New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply

Website: mobilewins.co.ukFounded: 2012
Owner: ProgressPlay LtdHeadquarters: Malta
Mobile Wins Sports
Mobile Wins live betting
Mobile Wins Casino

Summary

Author: Ben Smith Ben Smith

MobileWins.co.uk is an online betting site with a particular focus on their mobile product. Markets are offered on a variety of sports including Esports, which has become one of their key areas of expertise. Mobile Wins offer a variety of promotions across their sportsbook and casino, including a Bet £10 Get £40 welcome offer.

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Mansionbet

  • Lots of promos on offer
  • Wide range of odds provided
  • Excellent mobile app
  • No Neteller or Skrill or transactions
  • Lower payout % for some niche sports
Welcome Offer
No longer active
Claim Go to website
Website: uk.mansionbet.comFounded: 2003
Owner: Mansion LtdHeadquarters: Gibraltar
Mansion Bet home page
Mansion Bet live betting
Mansion Bet Casino

Summary

Author: Ben Smith Ben Smith

MansionBet.com became the latest Mansion Ltd product in February 2018, in what was the first move into the sportsbook market for the company. In March 2022, the MansionBet closed its doors to UK bettors but Brits can still access MansionCasino, where a wide range of slots and table games are available.

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Tebwin

New Site (2021)!
  • Excellent depth of markets
  • Good variety of payment options
  • Rewards and other promotions
  • No Live streaming
  • No mobile app
Welcome Offer
Bet £10 Get a £30 Free Bet
Claim Go to website

New Players Only. Minimum stake $/€/£ 10, minimum odds 1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses . Full Terms Apply

Website: tebwin.comFounded: 2021
Owner: ProgressPlay LimitedHeadquarters: Malta
Tebwin home page
Tebwin live multiview
Tebwin Casino

Summary

Author: Ben Smith Ben Smith

A new entry to the market in 2021, Tebwin's BetConstruct-powered sportsbook has an absolute smorgasbord of betting markets that should please even the most picky of punters. It might not be the best-looking site of all time, but that doesn't matter once you've seen what's under the hood.

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Frequently asked questions about bookmakers

Choosing the correct UK bookmaker requires knowledge. This is what we try to provide you with. Feel free to start off by reading these FAQ's.

🥇 How do you rank bookmakers?

We rank bookmaker by looking at seven main factors. They include trust, service, payment, odds, functions, usability and offers.

Read more here: How to find the best online bookmakers.

❓ Are you biased?

No, we are not. We only list bookmakers we have put a lot of effort into investigating. If they don’t make the cut, they are not on our website.

💡 Which is a the best bookmaker for me?

There is no simple answer, different players crave different things. In general, however, all well-known brands are good for everybody.

🔎 What should I be wary of when choosing a bookmaker?

Always be sure not to choose a bookie with a bad reputation, often it’s true. We always try to keep our list updated and remove bookies that doesn’t live up to the high standards we set.

Find the best online bookmakers

If you have landed here, you are most likely looking for an online bookmaker that you can trust and enjoy betting at. You have come to the right place. Our main objective is to provide you with a great overview and list all bookies we find trustworthy. Why? To make your decision as well-founded as possible.

Thus, what are the important factors to consider regarding finding the best online bookies? They might differ between different players, depending on what they prefer to look for. Some like the absolute best odds, while others might look for a easy-to-navigate mobile app. We compare many factors to get the best possible overview so to make it easy for you to make your decision.

To find the best bookmakers online, these are the factors we use in our comparison:

  1. Trustworthiness
  2. Support & customer service
  3. Payment methods
  4. Quality of odds and supply
  5. Special functions
  6. User-friendliness
  7. Offers & promotions

Trustworthiness

The main factor, and the heaviest one, is trustworthiness. Why? Because it is a financial decision to bet on sports. And every financial decision should be as secure as possible. There are a lot of fishy and non-serious bookmakers on the market, but we shy away from them and only list ones we trust after thorough research.

Support

Akin to trustworthiness, the customer service plays an important role in our ranking. Is there a live chat available 24 hours a day? If there are any issues, will they be fixed to satisfaction? It is always important for customers to feel that any problem can be fixed in a carefree way.

Payment methods

Safe and fast payment methods is another must. To us, it matters little if the bookmaker offer a lot of different options. It is more important that they offer the best payment methods. These include credit and debit cards, but also e-wallets like Paypal, Skrill or Neteller.

Quality of odds

The three factors above are all related to security, the next ones are related to the betting itself. The odds are of course an important factor, since they, in a way, control your winnings and losses. Both the possibility to get the best odds, but also the amount of selections are important aspects.

Special functions

Cash-out, asian handicap and bet builders are examples of functions that are not a given. If a bookmaker offer more than less of these special functions, and if they work to satisfaction, we will rate them higher.

User-friendliness

No one wants a slow app, difficult navigation or a general fuzziness to their betting. It should be a straightforward affair to bet with a bookmaker. Therefore, layout, loading speed and similar elements play a part in our listing and ranking.

Offers & Promotions

Another important factor for many is the signup offer and promotions in general. Of course it is nice to get a great welcome offer that you can make into real money, but never rely on it. In its essence, a welcome offer is made for you to try out the bookmaker, not to win a lot of money. Nevertheless, it is an extra boost when it comes to our ranking, since we know many of you value it.

Choosing UK bookmakers

If you are a UK citizen, be sure to choose a bookmaker that is licensed in the country. A lot are, so you won’t be having troubles finding them. In our list above, all bookies have got a UK license, issued by the Gambling Commission.

As a UK citizen, you therefore have a plethora of bookies to choose from, which makes your decision a lot easier in one way, but a lot harder in another. So, for your benefit, check out the list in order to make a great decision when choosing a UK bookie.

How to choose the best bookmaker for you specifically?

What are the things that would make you like a bookmaker? That is the main question. You want longevity with any bookmaker you choose.

Sure, it is a benefit to have an account with several bookies if you are looking to make a profit long-term, but for the casual bettor, you need to be comfortable with your “main” bookie for a long time. Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

Best Betting Accounts You Should Have

6 May 2021

As many bettors turn their attention away from the high street and towards online bookmakers, we break down the best betting sites with whom you can open an account. Read more

But aside from these obvious factors, there are individual differences between you and other players. You might have the inclusion of Asian Handicap as an absolute must when choosing a bookmaker, while others might feel the same way about live streaming.

So, there are no general rules to what constitutes a good bookmaker for you.

Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

What we can say is that the ones in our list are trustworthy. Of course, we can’t promise they will stay that way, but for now that is our firm belief. From there, it is up to you to check our list out, read the specific reviews and make your choice from your own preferences.

You are always welcome to contact us with any queries you might have.

Our list above include some of the main advantages and disadvantages of each bookie in the pros & cons. Be sure to check those out to get an idea of what different bookies can offer you.

Find your local betting shop online

There is a sort of feeling in the local betting shop that one can't get from online sports betting. We all know it. However, one does not have to exclude the other. And whether you like to bet with your high street Ladbrokes, William Hill or Paddy Power shop, almost all have a great online product for those days when you just want to stay home. 

Below is a list of the online versions of some of the most popular betting shops in the UK.

Online betting shops UK

  1. Up to £50 Cash Back
    If any of your first 5 x £10 football bets lose!

    Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply

  2. Bet £5 Get £20 in Free bets

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

  3. Bet £10 get £60 in bonuses

    New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

  4. Bet £10 Get £30 in Free Bets

    18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

  5. Bet £5 Get a £20 free bet

    18+ New UK & ROI Customers only. Min deposit 5. Min first 5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

New bookmakers 2022

Every year, there are new bookmakers hitting the market. There is an increasing demand for good betting options, which has increased competition and therefore, in the long run, given players a great position with a lot of choices.

What do a new betting site need to do to compete in today’s tough environment?

Well, they need to stand out in some sort of way. Either with a great special feature like bet builders, live streaming or a specific niché, like esports betting or American sports. There are also other features that are a must. They include:

  • Great mobile solution
  • Great amount of odds
  • Great customer support

In general, you will have a nice time comparing and choosing the correct bookie for your needs. It is a buyer's market!

Bookmakers' free bets

The majority of bookmakers in the UK offer free bet sign up offers to new customers. Normally these range from £10 to £30 free bets, that will be handed out once certain requirements are fulfilled. Normally you need to place a qualifying bet with real money in order to receive the free bet. 

Below follows an example of a free bet.

Ladbrokes free bet

Ladbrokes free bet

Bet £5 Get £20 in Free bets

Ladbrokes has got a bet £5 get £20 free bet offer. This means that you must place a bet of at least £5 to release your free bets.

The free bets are handed out as 4 x £5.

Terms and conditions for the Ladbrokes free bet

  • Bonus code: 20FREE
  • Qualifying bet must have a minimum odds of 1/2 (1.50).
  • Qualifying bet must be placed within 14 days.
  • Free bets must be used within 4 days of receiving them.
Claim £20 offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.


Countries

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