Compare to find the best deposit & betting sign up bonus offers
When you create a new account with a bookmaker, you can usually take advantage of a sign up bonus. Those offers can be designed in various ways, in the list below you’ll find deposit bonuses for new customers.
The most common welcome offer in the UK is one or several free bets. Normally you'll need to deposit a certain amount and sometimes place a bet to receive your free bet. Read more about free bets.
A deposit bonus, where you deposit an amount and receive a bonus is the most common category of sportsbook bonuses outside of the UK. The standard offer is one where the bookie matches your first deposit with a certain percentage up to a certain amount. Generally, you can play with the bonus straight away, but you are required to wager the bonus amount a certain number of times in order to withdraw the bonus. This is called turnover- or wagering requirement. Another common requirement is that you lay your bets at a minimum odds for them to count towards the turnover requirement.
Owlie's Insight: It's as easy as a pie to sort and compare bonuses with our bonus list!
The difference between a betting sign up offer and an existing customer deposit bonus
As a new customer, you are usually treated with a first deposit bonus, but existing customers do not go empty handed. Many bookies offer reload bonuses for existing customers making another deposit. The bonuses we list here are betting sign up bonuses and welcome offers for customers that make their first deposit. However, many of the bookies we list here also offer deposit bonuses for your second, third and fourth bonus. Other offer that come on a regular basis are free bets or insurances.
What to think of when choosing deposit bonus and welcome offers
There are several different factors to take into consideration when you determine the value of a deposit bonus. Below is a list of the things we think are the most important ones to pay attention to when choosing a welcome deposit bonus.
Most people tend to look for a welcome bonus with a large bonus amount, this is of course important when choosing a deposit bonus, but all that glitters is not gold. There is not really such a thing as a free deposit bonus. If you pick a deposit bonus with a large bonus amount, you must be ready to wager a big sum before you can withdraw your bonus funds.
All first deposit bonuses come with a wagering requirement (aka. turnover requirement). The wagering requirement is the number of times you must stake your bonus before you can withdraw it.
Bookies can print the wagering requirement in two different ways. Either the wagering requirement for both you deposit and bonus amount combined or only for your bonus amount.
If they print it for both your deposit and bonus it will be a lower number than if they presented the wagering requirement for only the bonus amount. To make it as easy as possible for you to compare our deposit bonuses, we always present the wagering requirement for the bonus amount.
Another factor to take into consideration is the minimum odds at which you can wager your bonus. Maybe not as important as some of the other variables but still essential to know. The minimum odds for a deposit bonus is usually somewhere in the range between 2/5 (1.40) and 1/1 (2.00).
Deposit bonuses are only valid for a certain number of days, the validity period. Within this time span you must finish the wagering requirement associated with your bonus. If you fail to meet the requirements within the validity period you risk losing your bonus funds and any winnings made from them
For some sign up offers you must enter a bonus code. The bonus code is usually entered when you sign up or when you make your first deposit. Many bookies still use bonus or promo codes for their welcome deposit bonuses, but it’s getting more and more rare.
Example of a deposit bonus
For example, a bookmaker offers a deposit bonus of 100% up to £100. This means you will receive a bonus of £50 if you deposit £50, and a maximum bonus of £100 if you deposit £100. After you’ve received the bonus you need to wager the bonus a number of times before you can make a withdrawal of the bonus funds. Let’s say the wagering requirement is 7x the bonus amount and you made a first deposit of £100, then you would need to wager £7000. The turnover requirement varies a lot between welcome offers and bookies, the lower it is, the more advantageous the bonus is for the player. Another condition you must be aware of is the minimum odds at which you have to wager your bonus.
Which bookies and deposit bonuses we list
First and foremost, we list bookmakers that offer good betting deals, or at least, a decent sign up bonus. We then select bookmakers that have a strong brand, that are known for offering a good quality service. In our list you will find the strongest bookmakers on the European market in odds and betting. With strong bookmakers, we mean that they have a wide range of odds, a well-functioning software, a strong brand and an accessible customer service.
You will find many well-known bookmakers such as Betway, 888sport, Betfair, Coral, Betfred, Bet365, Unibet, Ladbrokes, BetVictor, 10Bet, Betsafe and many more.
Most of these bookies do not only offer sports betting, but also casino, poker, bingo and other games.
Owlie's Insight: We only list fair deposit bonuses from respected and trustworthy bookies.
How to choose between new customer betting offers
Depending on ones preferences, what constitutes a good welcome offer may differ from punter to punter. Basically the bookies sign up offers are either free bets or a matched bonus. The terms listed in the paragraph above, such as bonus amount, wagering requirement and minimum odds are more related to a matched bonus than free bets. In many cases, however, the same principle can be applied to free bet winnings. For customers from UK and Ireland, free bets are a lot more common than matched bonuses. To compare, visit our page for best free bets.
So, what kind of sign up bonus suits you?
In general, a free bet is much more fitting for a player who doesn’t want to put much time turning a bonus into cash. But as always, patience is a virtue, and if you go for a matched bonus, chances are you can end up with much more cash when the matched bonus has been turned over.
For additional info about what signup offers that might suit you and why, visit betting deals.
Sign up bonuses & Betting promotions for existing customers
In general, the welcome offer is the best offer you will get from an online bookmaker. That said, there are constantly new betting offers and promotions once your a customer. Betting sites offer a plethora of choices between free bet promotions, enhanced odds, accumulator bonuses and many others. There are also often loyalty-programmes with great rewards. To see current betting promotions for existing customers, visit betting promotions.
What is a Matched Bonus?
A matched bonus is just another form of deposit bonus. The term Matched Bonus i derived from the fact the bookie will match your deposit 100%, quid by quid. Matched bonuses are usually given to you on your first deposit, but you may also receive it on later deposits.
The difference between Matched Betting and Matched Bonus
If you’ve read the the sections above you should know what a matched bonus is by now. Matched Betting on the other hand is something very different.
Matched betting is a technique used to profit from bookies, where two bets at different bookies are pitted against each other. If you find the the right odds you can use this technique to make a profit regardless of the outcome of your bet. This method is very time-consuming and the guaranteed profit is often very small. Matched betting is used in connection with deposit bonuses and free bets to hedge all the possible outcomes so, no matter what happens, the value of your deposit bonus or free bet is retained.
Owlie's Insight: Matched betting is a technique used to make a guaranteed profit, regardless of the outcome of your bet.
Betting Sign up offers & Deposit Bonus FAQ
Can I receive a deposit bonus even though I already have an account with the bookmaker in question?
Even though you already have an account with the gaming company, you might be able to receive the deposit bonus if you haven’t made a deposit earlier. However, if you’ve had your account for a long time it might be too late to get the welcome offer. We recommend you check this with the customer service.
Remember that a customer is only allowed to have one betting account. If you want to receive a deposit bonus we recommend that you create an account with a bookmaker which you do not already have an account with.
I have not received my sign up offer even though I have made a deposit. What should I do?
If you encounter problems, please turn directly to the bookmaker in question, they should be able to help you. You can find contact details for each company on our website.
I want a sign up offer at a bookmaker that is not in your list. Can you help me?
Sure! If you want to create an account with a bookmaker that is not included in our list, please contact us. We will then help you create an account with the bookmaker and hopefully fix a nice deposit bonus for you.
Can I combine a deposit bonus with other promotions at the bookmaker?
The answer is neither yes nor no. Whether or not you can combine the sign up bonus with other betting deals depends on the bookies terms and conditions. Therefore, it’s important that you read the terms and conditions that exist for the sign up bonus and the terms and conditions that apply to the promotion that you wish to take part in.
Is the sign up offer & deposit bonus for sports betting only, or for casino, poker and games as well?
The bonuses we list here are only for sports betting. Therefore, any wagering on casino, poker and games do not count towards the turnover requirement.
I already have a betting account with one company. Should I have more than one account?
This is of course up to you. Having several betting accounts will help you with finding the best odds, since different betting sites offer different odds at different times.
What is a No deposit bonus?
A new deposit bonus is a bonus handed out, without you having to deposit any money. This type of bonus is more common within the online casino-business. And also, these offers tend to be heavy with wagering requirements. For more information, go to No deposit bonus.