New betting sites 2021

Find the best new betting sites in the UK at Bookiesbonuses.com.

New betting sites in 2021

With the barriers to entry into the bookmaking world being significantly decreased, recent years have seen the arrival of plenty of new betting sites. On this page, you will get our assessment of which brand new bookies that are the best on the market!

All bookies listed on this page hold a licence from the UK Gambling Commission and have been scrutinised and approved by our experts. Read more in our guide to see what you can discover when it comes to brand new betting sites in 2021.

New betting sites welcome offers

Rank Bonus Turnover Min odds 
18+ | begambleaware | Commercial Content | T&Cs Apply
1

100% up to £100

Turnover: 5x bonus amount

Lowest odds: 1/2 (1.50)

Claim Go to website

£/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

2

Bet £10 Get £15 Free Bet

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

3

100% up to £100 in bet credits

Turnover: No requirements

Lowest odds: 1/5 (1.20)

Claim Go to website

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

4

Bet £5 Get £30

Turnover: No requirements

Lowest odds: 1/1 (2.00)

Claim Go to website

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

5

Deposit £20 Get £20 Risk-Free

Turnover: No requirements

Lowest odds:

Claim Go to website

New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

6

Up to £50 Welcome Bonus

Turnover: 6x bonus amount

Lowest odds: 4/5 (1.80)

Claim Go to website

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

7

Bet £10 Get £30 in Free Bets

Turnover: No requirements

Lowest odds: 1/2 (1.50)

Claim Go to website

New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

8

Bet £10 Get £20 in Free bets

Turnover: No requirements

Lowest odds: 1/2 (1.5)

Claim Go to website

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

9

£20 Bonus Bundle
+ 20 Free Spins!

Turnover: No requirements

Lowest odds: 2/5 (1.40)

Claim Go to website

Only available to verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply. 18+ Please gamble responsibly BeGambleAware.org

10

Bet £10 Get £40 in Free Bets

Turnover: 10x bonus amount

Lowest odds: 1/2 (1.5)

Claim Go to website

New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply.

Frequently asked questions about new betting sites

New betting sites are always in the pipeline, and it can be hard to distinguish the good from the bad. But don't worry, we will help you. Below are some frequently asked questions to get you going.

🥇 Which new betting site is the best?

  1. Parimatch
  2. STS
  3. Betiton

We try to always be up to date with our rankings and they might change from time to time depending on how the new bookmakers progress. However, we would never rank a sub-par new bookie at the top of our lists.

ℹ️ Are new betting sites trustworthy?

At Bookiesbonuses.com, we only list safe and secure bookmakers. This means you can be confident in your choice of bookie if you find them on our list.

❓ How often are new betting sites established?

There are always new betting sites entering the market. However, it might take them a while to reach our lists, as we always vet new bookies thoroughly and only list the best ones.

💡 Why should I sign up with a new betting site?

There are plenty of reasons for that! Different selections of sports or better odds on specific markets are among them, but most are attracted to betting offers that new bookies provide.

🔎 Why should I not sign up with a new betting site?

Experienced betting sites have their advantages, such as, in most cases, a stable economy, a really nice selection of odds, and well-rounded customer service.

New betting sites can also give you extra value - perhaps specific features or a generous welcome offer - but the established bookies are still well worth a look.

🌎 Do you only list new UK betting sites?

Yes, on this page we focus on new betting sites in the UK, even though some of them are international. If you want to check out betting sites in your country, click the British flag at the top of the page and find your nation.

Newly licensed betting sites

Parimatch Tops Ranking of Newly Licensed UK Bookmakers

26 October 2020

Many new betting sites have entered the UK market as of late, and after thorough consideration, Parimatch is deemed the best of the bunch. Read more

Best New Betting Sites in the UK

Many new betting sites enter the UK market throughout the course of each year. Some of them are real gems, and those are the ones that we list on Bookiesbonuses.com.

Some of the new bookmakers are young brands that have only just got up and running, whereas others may have a presence elsewhere and have gone on to start operating in the UK after being granted a licence through the Gambling Commission.

New Betting Sites for UK 2021

The UK gambling market is constantly changing as new betting sites continue to flourish.

We always welcome new betting sites, as increased competition within the market leads to a better overall online gambling ecosystem and the companies start to roll out new features in an attempt to gain an edge over the others.

It isn't easy for new betting sites to climb up the ladder in a competitive space, so you often see them partnering with the best sportsbook providers and offering lucrative promotions so that their product stands a chance of attracting punters.

Best new betting sites 2021

Parimatch

Bet £5 Get £30

Having already been established elsewhere, Parimatch launched in the UK in October 2020 with a betting site that is operated by BetVictor. They have one of the best welcome offers around, and their best features include a bet builder for football and NBA, plus many bet boosts across multiple sports.

Claim £30 offer

New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly


STS

Up to £50 Welcome Bonus

STS is a new bookmaker that received its UK licence in December of 2019. Since launching, they have improved their product and offered a range of existing customer promotions to go alongside their welcome bonus. You can use a wide range of payment methods on STS, and there are over 30,000 betting events each month to choose from.

Claim £50 offer

18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org


New betting sites: Why to join

New betting sites in the UK don't have as many customers as the classic bookies, but they should not be underestimated. The best new bookmakers often provide something fresh and innovative, while some of those that have been around longer may be a bit stuck in the past.

The ever-evolving betting market in the UK can be hard to keep up with. 

We have defined a new betting site as one that started its UK operation within the past few years, not just the last year. So, on our lists, you will see some bookies that have been around for a few years, as well as some brand new bookmakers that are just a few months old.

New bookmakers pros & cons
  • Great sign up offers ✅
  • Emphasis on live betting and the mobile product ✅
  • Often a very modern interface ✅
  • New and innovative ways of betting ✅
  • Less experienced ❌
  • Customer support team not always as efficient ❌

In our search for the best new bookies, we have sifted through the many up-and-coming online bookmakers. Below are the factors we took into account when choosing the best of the bunch.

Lucrative betting offers

Nobody wants to sign up to a brand new betting site unless there’s a compelling reason. That’s why all new bookmakers have sign up offers, and the competition for the most enticing deal is fierce. 

If you are considering joining one of the new betting websites, you must decide what the best offer is according to your needs. Free bets are very popular because they are very simple, and the terms and conditions are straightforward in most instances.

You also want good promotions for existing customers so that you can continue to claim deals throughout your time with the new bookmaker. Parimatch succeeds in this department, which is a big part of the reason why they are ranked #1 in our list of new betting sites.

Register with Parimatch

  1. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

Quality mobile product

Nowadays, we all expect to have things available in a convenient manner on our smartphones. There’s no reason why your betting interest should be confined to your home laptop or desktop PC. 

With a well-functioning betting app, you can play whenever you like, wherever you are. 

Some new bookmakers that are in the early stages of their development do not have an iPhone or Android app when they launch, and this can put players off straight away. Of course, you can still use the mobile site, but the experience isn't always as smooth.

There is an excellent SportNation app for both iPhone and Android.

User interface and betting experience

The first impression that the user gets when arriving on a new betting site is how it looks and feels. If everything is slick and smooth on both desktop and mobile then you are off to a great start.

Some start-ups opt to partner with established sportsbook providers to ensure a top-notch layout, design, and betting selection. While this means it may not be too different from some other online betting sites, at least it means that focus can be put on other key areas.

Bettors want to be able to access the markets they want and place bets as soon as possible, without slow loading times or glitchy applications. New UK bookmaker Virgin Bet - partnered with SBTech - boasts a superb overall experience across all devices.

Innovative new features

New ways to bet are being introduced all of the time, and in recent years, certain bet types have completely taken off. The biggest example is the bet builder, which started off as a football-only tool but is now available for the NBA and NFL.

The addition of the Bet365 Tennis Bet Builder was huge in 2020, and it wouldn't be surprising if more sports followed.

Ladbrokes have introduced a 5-A-Side feature that combines betting with fantasy sports, and surely many new UK bookmakers will try similar features.

Some new betting sites have also rolled out unique tools such as the 'Fast Markets' on Betiton. Things like this can catch the users' eye and it offers something unique.

Based on the above factors, the best new betting sites according to Bookiesbonuses.com are the following:

Best New UK Bookmakers

  1. Parimatch - Breath of promotions
  2. STS - Great for Esports
  3. Betiton - Live betting 'Fast markets'
  4. Mr Play - Lots of payment methods
  5. Virgin Bet - Smoothest betting app
  6. Mobile Wins - Bet 10 Get 40
  7. RedZoneSports - Great for American sports
  8. SportNation - Excellent promos each week

Best New Betting Sites

  1. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  2. Bet £10 Get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

  3. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  4. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

  5. Deposit £20 Get £20 Risk-Free

    New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

  6. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  7. Bet £10 Get £30 in Free Bets

    New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply.

  8. Bet £10 Get £20 in Free bets

    New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org. 18+

Best Betting Accounts: Top Bookmakers You Should Have an Account With

6 May 2021

As many bettors turn their attention away from the high street and towards online bookmakers, we break down the best betting sites with whom you can open an account. Read more

The future of new betting sites

Mobile betting is one of the strongest new trends that is continuing in 2021. Where once it was necessary to place a bet in your local shop or on your PC, the convenience of betting has increased exponentially, to the point where you can even be a spectator at a game and place a live bet on the outcome without leaving your seat. 

Online bookies are now racing to offer the best mobile services and competition for effective app development is fierce.

Future trends may include the integration of betting services into social media and even the possibility to add a social aspect into your play. With the growth of virtual reality and the various devices coming onto the market, it’s clear that virtual betting will become a feasible possibility with new bookmakers in the near future.

Esports betting Unibet

Esports has become a big part of the online betting space and that is expected to continue.

New betting site payment methods

No longer are debit cards the only banking option on online betting sites. It is now pretty much expected that PayPal is listed as a deposit and withdrawal method, but it goes beyond that now, too.

When new betting sites launch, it is a huge plus if they accept PayPal - not just in general, but for claiming the welcome offer as well. If they really want to go the extra mile and appeal to more punters, then fellow eWallets, Skrill and Neteller, are both worthwhile.

To the credit of many older bookmakers, a lot of them have added a range of eWallets as payment options on their betting sites, as well as prepaid cards such as Paysafe.

Apple Pay and Google Pay are also popular, but if you deposit with these on your mobile, you may need to use the Bank Transfer method in order to withdraw.

In various countries, cryptocurrency is prominent within sports betting and online casino. It is yet to be seen across the UK market, but surely we are heading in this direction.

Established betting sites vs new betting sites

Although the traditional and long-established betting sites have made an impressive transition to offering their services online, they can also be limited and somewhat old-fashioned in terms of their approach.

This isn't the case, with all of them, of course. In fact, the likes of Bet365, Betfair, and Paddy Power are often ahead of the curve with new features.

New UK bookmakers are often more flexible and may bring fresh ideas and an innovative approach to online betting. With a company structure and business model created especially for the online world, they often manage to sneak by their older competitors and grab part of the market with innovative technology or exciting promotions.

Our list of the best betting sites overall contains many of the new betting sites as well as some older ones, as they each have their own pros and cons, which you can read about in our individual reviews of all bookmakers.

Top betting sites

  1. 100% up to £100

    £/$/€10 min deposit using promo code “TOP100” - The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal, payment methods and country restrictions, and Full T&C’s apply

  2. £10 Free Bet

    New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.

  3. £20 Risk Free Bet

    New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

  4. Bet £10 Get £15 Free Bet

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

  5. Bet £10 Get a £20 Surprise Bet

    New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

  6. Bet £10 Get £30 in Free Bets

    Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

  7. Bet £10 Get £30
    + Best Odds On All PL Matches

    Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet. The second £10 free fixed odds bet and second £5 free Total Goals football spread bet will be credited 24 hours later. Free bet stakes not included in any winnings from the free fixed odds bets. You need to open a full sports spread betting account to use the 2 x £5 free Total Goals football spread bets. Free bets expire in 28 days if unused. See full ts&cs. 18+ begambleaware.org

  8. £20 Risk Free Bet
    Plus a £5 Bet Builder free bet!

    New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Apple Pay will qualify. £5 Bet Builder free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

  9. Bet £10 Get £30
    Plus 30 Free Spins!

    New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

  10. 100% up to £100 in bet credits

    Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

  11. Bet £5 Get £30

    New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly

  12. Deposit £20 Get £20 Risk-Free

    New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.

  13. Up to £50 Welcome Bonus

    18+. New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org

  14. Bet £10 Get £20 in Free Bets

    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

  15. Bet £5 Get £30

    18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.

  16. Bet £10 Get £10
    + 50 Free Spins!

    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+

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